Escolar Documentos
Profissional Documentos
Cultura Documentos
Markets top 10
1.
2. 3. 4. 5. 6. 7. 8. 9. 10.
2011
Denmark
Germany UK Belgium Switzerland Netherlands Austria USA Sweden Japan
Turnover in VOLA DK
Jan - Apr 2012
6%
4% 4% 2% DK+subsidiaries Europe Americas Asia Pacific Middle East Other countries 76%
9%
Arne Jacobsen
Organisation
Global strategy Central Europe as one market Cut costs of administration Central (global) strategic management
VOLA showrooms
VOLA has its own brand showrooms in
London Copenhagen Amsterdam Brussels Vienna Munich Shanghai
Our showrooms are an important tool for ensuring the right product presentation and to build relationships with architects and interior designers
Distribution strategy
Applies to most European countries
Primary target groups for sales- and marketing activities: *International architects and interior designers working with prestigious building projects and exclusive private residences *Serious installers in the countries where they are essential to the purchasing process
*Showroom staff, i.e. (buyers and sellers) in exclusive showrooms with a complete VOLA display including fittings for sinks, showers and tubs as well as accessories or with the potential to obtain it.
*In the long run B2B clients, for example hotel owners
We want to work as far into the supply chain as possible with those who on a daily basis, influence the sales. The private consumer is not interesting to process except via ads and websites, because they only buy one faucet every 15 years on average.
Architonic APP
http://www.architonic.com/nttre/search/vola/1