A report on SME pioneer

Nitya Gopal Kundu (Nitun Kundu)

Born: December 3, 1935, Dinajpur. Nitun Kundu graduated from Dhaka Art o!!ege "no# the $n%titute of &ine Art%' in 1959.

Nitun Kundu #a% a &amou% arti%t, %cu!ptor and entrepreneur, #ho #a% kno#n for bringing ne# trend% in ab%tract and rea!i%tic art to the Bang!ade%hi art% %cene. (e #a% a!%o #e!! kno#n for hi% furniture de%ign%, pioneering the u%e of integrating #ood #ith meta!.

Who started business on a %ma!! #ork%hop in a tin)%hed at *opkhana +oad in &ebruar, 19-- and named it .Art in raft/. After 35 ,ear it %tand% to 0*0B$ and contro!% about 123 of the countr,4% branded furniture market.

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Full name: Nitya Gopal Kundu (Nitun Kundu) Born: December 3, 1935 in Dinajpur. (e #a% the fourth among %e5en chi!dren. (i% parent% #ere 6nanendranath Kundu and Binapani Kundu. (e #a% married to 7ha!guni Kundu and had a daughter Amit, and %on Anime%h. 8ducation and ear!, career Nitun Kundu graduated from Dhaka Art o!!ege "no# the $n%titute of &ine Art%' in 1959. Nitun Kundu #a% a &amou% arti%t, %cu!ptor and entrepreneur, #ho #a% kno#n for bringing ne# trend% in ab%tract and rea!i%tic art to the Bang!ade%hi art% %cene. (e #a% a!%o #e!! kno#n for hi% furniture de%ign%, pioneering the u%e of integrating #ood #ith meta!. During the Bang!ade%h 9iberation :ar, Kundu #orked #ith the ce!ebrated arti%t ;uamru! (a%%an at the pub!ic re!ation% department of the Bang!ade%h 6o5ernment)in)8<i!e at =ujibnagar &amou% #ork% >ada ?agrata Bang!ar =uktibahini "po%ter' Amra >abai Banga!i "po%ter' Bang!ar Bir =uktijoddha "po%ter' >haba%h Bang!ade%h "%cu!pture at +aj%hahi @ni5er%it,' >AA+ &ountain at Kar#an BaAar, Dhaka &ountain, Dhaka (igh ourt, Dhaka >ampan, >hah Amanat $nternationa! Airport, hittagong Kadam &ountain, Nationa! 7re%% !ub, Dhaka

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A#ard% and honor% 8ku%he, 7adak Dai!, >tar)D(9 Be%t 8ntrepreneur A#ard Nationa! &i!m A#ard 7re%ident 6o!d up Notun Kuri A#ard "Bang!ade%h *e!e5i%ion' Kundu #a% #e!! kno#n among hi% friend% and fami!, member% for being a perfectioni%t and a!%o #orking for hour% at a %tretch. .(e #a% a!#a,% dra#ing or painting or coming up #ith ne# de%ign%,/ %a,% Amit,. (e #ou!d %ta, up for %e5era! night% together to comp!ete hi% de%ign% and painting%. $n %pite of being the chairper%on of a huge e%tab!i%hment, Kundu #ou!d %pend p!ent, of time in hi% #or!d of art and co!our. .=, father4% management team #a% bui!t in %uch a manner that it #ou!d %ometime% run for da,% #ithout him coming to office,/ %a,% Amit,. .&or in%tance, #hi!e con%tructing 4>haba%h Bang!ade%h4, at one point he %pent night% !itera!!, under the %k, tr,ing to perfect hi% creation. $n bet#een a!! that, he #ou!d keep in touch #ith hi% team in Dhaka and #ork o5er the phone./

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Nitun Kundu The Furniture pioneer $n the 19-5, fo!!o#ing a brief %tint at Bitopi ad5erti%ing agenc,, Nitun Kundu e%tab!i%hed hi% o#n compan,, a furniture %tore featuring hi% o#n de%ign%, 0*0B$. :ithin a re!ati5e!, %hort period, 0*0B$ became the mo%t prominent Bang!ade%hi furniture brand, empha%iAing the ne# nation4% pride in it% refund cu!tura! identit, after independence. 0*0B$ Buick!, gre# to become one of Bang!ade%h4% top e<ported brand%, #ith %a!e% primari!, to $ndia and the >outh 8a%t A%ian countrie%. $t i% %aid that 0tobi #a% a% much hi% chi!d a% hi% chi!dren, Amit, and Anime%h. $ntere%ting!,, a!! of them ha5e the fir%t a!phabet of Bang!a !anguage a% the initia! !etter of their re%pecti5e name%.. Introdu tion on !T!"I Born in 1935 at Dinajpur, &rom humb!e beginning% in the corporate furniture rea!m to the %pectacu!ar e%ca!ation into the !ife%t,!e giant that it i% no#, 0*0B$4% %tor, of %ucce%% %pan% mere!, 35 ,ear%. 7ro5iding ho!i%tic %pace %o!ution% catering to a!! %phere% of dai!, !ife, 0*0B$ i% #e!! on it% #a, to ri%ing to the rank% of A%ia4% top three brand% b, C2C2. :ith creati5e rein5ention pu!%ating through the entire organiAation, 0*0B$ ha% %et out to re5o!utioniAe the entire retai! %cenario %tarting off #ith Bang!ade%h. $n 19-D he concei5ed the idea of embarking into commercia! 5enture and %tarted manufacturing decorati5e item% at hi% re%idence and !ater at >hukrabad, in addition to norma! acti5itie% of painting and %cu!pture. *he name of thi% mini #ork%hop #a% .*he De%igner%/, emp!o,ing on!, D per%on%. A recipient of Nationa! A#ard for painting in 19E5 and Bangabandhu A#ard in 199C, =r. Nitun Kundu %et up a %ma!! #ork%hop in a tin)%hed at *opkhana +oad in &ebruar, 19-- and named it .Art in raft/. (ere, in addition to coat pin, cup, cre%t, troph, etc. he %tarted manufacturing decorati5e item%, tab!e !amp, and 5ariou% t,pe% of meta! furniture. $n 19-1 he opened a %ho# room at C32, Ne# 8!ephant +oad, Dhaka and gradua!!, %tarted marketing a!! kind% of meta! furniture in a profe%%iona! manner. (a5ing #ide!, tra5e!!ed a!! o5er the 8a%t and the :e%t, =r. Nitun Kundu gained %ufficient confidence and e<perience b, 191D, #hen he %tarted commercia! production under the name and brand 0*0B$. A great dea! of empha%i% #a% gi5en to meet the need of cu%tomer% and 0*0B$ product% %tarted gaining popu!arit,. =r. Nitun Kundu gradua!!, engaged $ndu%tria! De%igner% and 8ngineer%. >pecia! effort% #ere made to bui!d up a core team of high!, %ki!!ed craft%men. A!! kind% of meta! furniture #ere being manufactured Report On SME Pioneer Nitun Kundu Page 4

at =irpur &actor, and marketed through the >ho# room at 8!ephant +oad b, 1911. Becau%e of it% %uperior Bua!it,, 0*0B$ product% continued to gain popu!arit,. =r. Nitun Kundu de5e!oped a #ide range of furniture for office, ho%pita!%, re%idence and %!o#!, created a much #ider popu!arit, for 0*0B$ product%. &o!!o#ing training b, A0*> in ?apan, =r. Nitun Kundu impro5ed the Bua!it, of 0*0B$ product% a% #e!! a% %a!e% ad marketing method% %o %ucce%%fu!!, that b, 1993 he con%tructed a four %toried bui!ding at Di!ku%ha FA and opened a di%p!a, entre there. *he market demand for 0*0B$ product% continued to ri%e and compan, fe!t the need for e<panding it% production capacitie%. *herefore, =r. Nitun Kundu %et up another factor, at >h,ampur, Dhaka, co5ering !and %pace of ED222 %B. ft., #hich #ent into e<perimenta! production in No5ember 199D. *he factor, i% no# fu!!, operationa! #ith !ate%t machiner, to manufacture a #ide range of mo%t %ophi%ticated furniture %o that 0*0B$ can compete in the internationa! market. *he factor, ha% no# e<panded to 3,22,222 %B. ft. Due to the u%er preference of #ooden furniture, 0*0B$ decided to gi5e a %imi!ar fee! to their cu%tomer% and %tarted to produce furniture from 9aminated Board from =a,, 1999. *hi% #ood partic!eboard ha% a #ood !ike %urface and can be de%igned to !ook e<act!, !ike #ooden furniture. *he%e product% of 0*0B$ achie5ed tremendou% market acceptance and !ater =r. Nitun Kundu created it to be GKnock)do#nH format to %a5e %torage %pace and gi5e carr,ing con5enience to cu%tomer. *he %pecia! feature of 0*0B$ product% i% that it take% e<ten%i5e care to combine functiona! uti!it, #ith e!egance, keeping in 5ie# the efficient u%e of f!oor %pace, 0*0B$ i% no# eBuipped #ith the !ate%t machine% and techno!og, to manufacture a!! kind% of %ophi%ticated meta! furniture inc!uding ho%pita! furniture and %uch other item%.

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=r. Nitun Kundu fe!t the need for introducing profe%%iona!i%m in hi% compan, and according!, engaged high!, Bua!ified management ta!ent to meet the functiona! need of the pre%ent da, cha!!enge%. 0*0B$ entered into the internationa! market b, e<porting chair% to @kraine in 199D. 0*0B$ i% fu!!, con%ciou% of it% ob!igation to the %ociet, a% a corporate citiAen and i% current!, marking a!! po%%ib!e effort% to p!a, it% ro!e effecti5e!,. embarking into commercia! 5enture and %tarted manufacturing decorati5e item% at hi% re%idence and !ater at >hukrabad, #isions and Mission$ 0*0B$H% 5i%ion i% to become a major g!oba! brand and it% current mi%%ion i% to dominate A%ia)7ecific b, C2C2 %lannin& 0*0B$ i% committed to pro5ide e<ce!!ent %er5ice and to e<ceed the e<pectation% of it% cu%tomer%. $t #ant% the cu%tomer% to remember .0*0B$ a% a memorab!e e<perience. 0*0B$ aim% to fu!fi!! the objecti5e% of the ompan,4% gro#th and to meet the e<pectation% of a!! it% emp!o,ee%. A'ards (e ei)ed $n their !ong journe,, 0*0B$ ha% different kind% of a#ard% from different acti5itie%. *he%e a#ard% ha5e gi5en u% %pirit to go far a#a,. *he mo%t #e!!)kno#n a#ard% ha5e gi5en !ike: *he mo%t prominent a#ard for 0*0B$ i% the $>0 certificate 9221:C222 certificate. 1. 8nterpri%e of the Iear .......... C221 C. >e5era! priAe inc!uding fir%t priAe at D(AKA 8<port &air: 3. 7riAe on Nationa! $ndu%tria! &air Tar&et mar*et $dentif,ing the con%umer% target i% important becau%e different con%umer% ma, ha5e different brand kno#!edge %tructure% and thu% different perception and preference% for the brand. $t ma, be difficu!t to be ab!e to %tate #hich brand a%%ociation% %hou!d be %trong!, he!d fa5orab!e and uniBue. A number of con%ideration% are important in defining and %egmenting the market and choo%ing target market Report On SME Pioneer Nitun Kundu Page 6

%egment%. &or 0*0B$ the target market i% huge %tarting from indu%tria! organiAation%, medica! organiAation, corporate and indi5idua!%.

Mar*et se&mentation: =arket %egmentation in5o!5e% di5iding the market into di%tinct group% of homogeneou% con%umer% #ho ha5e %imi!ar need% and con%umer beha5ior and thu% reBuire %imi!ar marketing mi<e%. &or 0*0B$ the target market i% the midd!e c!a%% to higher midd!e c!a%% a% the produce affordab!e furniture for !i5ing and commercia! purpo%e%. +ob (esponsibility A% #e think that 0*0B$ i% the cu%tomer oriented compan, %o, #e a!#a,% gi5e priorit, to our cu%tomer%. &or gi5ing the cu%tomer %upport #e a!#a,% tr, to pro5ide our be%t to the c!ient%. :e are pro5iding %e5era! of product% on!, for the cu%tomerH% %ati%faction. $ am #orking here %ince ?anuar, 12th.&rom the beginning of m, #ork $ ha5e to !ook after to the cu%tomerH% de%ire%. $ can di5ide m, job re%pon%ibi!it, into three part%. A% $ am #orking 0*0B$ a% an 8<ecuti5e +etai! under the cu%tomer%. *he three part% $ ha5e di5ided for m, job re%pon%ibi!itie% are: 1. Direct dea!ing% #ith the cu%tomer C. =aking the dai!, report 3. 0ther Acti5itie% += " u%tomer +e!ation%hip =anagement' department, $ ha5e to do %e5era! acti5itie% re!ated #ith the

%romotion *he in)hou%e ommunication department at 0tobi #ork% around the c!ock to en%ure that a!! of 0tobi4% product%, %er5ice% and promotiona! campaign% recei5e due attention. 0tobi maintain% inno5ati5e, ,ear) round promotiona! e<citement to attract it% cu%tomer% and i% 5i%ua!!, pre%ent in print media, te!e5i%ion and outdoor bi!!board%. *he promotion %trateg, ha% e5o!5ed o5er the ,ear%, a!ong%ide the brand. $n the pa%t, 0tobi emp!o,ed traightfor#ard, product)ba%ed ad5ert% in abo5e)the)!ine channe!%. $t ha% mo5ed on to di%count campaign% ince, and ha% de5e!oped further into thematic campaign%. A compari%on of figure% demon%trating 0tobi4% actua! ad %pending in the pa%t #ith figure% repre%enting the pre%ent #i!! %ub%tantiate the e5o!ution of 0tobi4% media pre%ence. $n &I C22D)25, the compan, %pent a tota! of *k Report On SME Pioneer Nitun Kundu Page 7

CD,D51,222 on ad5erti%ing, #hi!e in the !a%t fi%ca! ,ear, &I C221)C229, 0tobi %pent *k 1E,333,C21. *hi% dra%tic increment in ad5erti%ing e<pen%e% ha% a direct re!ation%hip #ith the increa%e in %a!e% and traffic f!o# in the %ho#room%. $n term% of be!o#)the)!ine ad5erti%ing, 0tobi i% in5o!5ed in a number of acti5itie% inc!uding direct mai!%, !eaf!et%, cata!ogue%, %cratch card% and coupon%, 7+ acti5ation for %ho#room !aunche%, BCB %a!e%, and fo!!o# up of the product condition b, the 0tobi u%tomer are department. *he Bu%ine%% +e%earch department i% a!%o in5o!5ed in B*9 acti5itie%, b, ea%uring the !e5e! of cu%tomer %ati%faction after %a!e%. A recent campaign #hich recei5ed much acc!amation #a% the =etamorpho%i% *J , #hich i!!u%trate% 5ariou% t,pe% of tran%formation% taking p!ace #ithin a jung!e. *he campaign #a% !aunched in Augu%t C229, and i% being aired on a!! Bang!ade%hi channe!%. 0tobi depicted %e5en !a,er% of meaning in thi% campaign: it% outer %he!! introduced %o!id #ood furniture and it% innermo%t %he!! appropriated an e%%ence of continuou% rein5ention. :ithin the !ife%t,!e brand offering inno5ati5e and in%piring %pace %o!ution%. 0tobi4% range of furniture, furni%hing% and app!iance% are de5e!oped and marketed to %er5e a!! age% and %tage% of home%, indu%trie%, in%titution%, ho%pita!% and office%. 0tobi manufacture% furniture from an a%%ortment of materia!%, inc!uding !aminated chip board%, #ood, =D&, %heet meta!, tube%, p!a%tic, cane and man, more. 0ur #ide range of furniture and fitting% are %egmented categor,)#i%e and encompa%% area% %uch a% bedroom%, chi!dren4% room%, dining room%, !i5ing room%, %tud, room%, kitchen%, ho%pita!%, educationa! n%titution%, corporate office%, indu%tria! accent% and deKcor% and retai! %tore% among other%. 0tobi boa%t% an a%%ortment of about 1,122 generic %tock keeping unit%, and a tota! of o5er 5,222 %tock keeping unit%. *he compan, imp!ement% a!! po%%ib!e g!oba! be%t practice% in manufacturing %upp!, chain management and retai!ing, en%uring a!! product% and %er5ice% offered are of %upreme Bua!it,. &or in%tance, 0tobi4% bu%ine%% re%earch department conduct% e<ten%i5e %ur5e,% and inter5ie#% to determine cu%tomer%4 re%pon%e% to 0tobi4% endea5our%, and thi% feedback i% incorporated to modif, and di5er%if, the e<i%ting intermediar, %he!!%, 0tobi gather% in%piration from nature and con%ider% 0tobian !ife a% a garden or fore%t. 9ife goe% on for tra5e!!er% #ho gain moti5ation and en!ightenment from their journe,% for their o#n metamorpho%i%. :hi!e ad5erti%ing and promotion% are an integra! part of the compan,4% function, 0tobi recogniAe% the ro!e it can p!a, in furthering the de5e!opment proce%% in the countr,. 0tobi i% committed to gi5ing back to the %ociet, it operate% in, #ith an empha%i% on a trip!e bottom !ine: peop!e, p!anet, profit. *he compan, ha% %tepped for#ard to acti5e!, re%pond to the need% of the pub!ic on numerou% occa%ion%, and >+ po!icie% centre on aiding peop!e in need, 5ictim% of natura! di%a%ter%, and %upporting the de5e!opment of meritoriou% %tudent%. Report On SME Pioneer Nitun Kundu Page 8

A fe# incident% #here 0tobi came to the fore #ithout he%itation inc!ude: L A contribution #orth *k 5,22,222 a% f!ood re!ief in C22L A contribution #orth *k 5,22,222 for 5ictim% of ,c!one >idr in C221 L A contribution #orth *k 9,EE,C31 to $BA in C221 L A contribution #orth *k 12,25,222 to >hahja!a! @ni5er%it, of >cience and *echno!og, in >,!het L A contribution #orth *k 1,CE,222 to the Bang!ade%h >hi%hu Ki%hore =e!a L A contribution #orth *k 12,22,222 to the Kidne, &oundation 0tobi a!%o %pon%ored the #inner%4 ca%h priAe% at the =eridian hanne! i Khude, 6aanraaj in C229. $n addition to the%e, 0tobi ha% !aunched a 6o 6reen program under the !eader%hip of freedom fighter =r Abdu! Kha!ek. A% 6o 6reen Amba%%ador, =r Kha!ek ha% taken charge of the nation#ide tree p!antation program, %tarting #ith ,oung %tudent% in the fir%t pha%e, at 5ariou% %choo!% product !ine and make it e5en more a!!uring to con%umer%. An additiona! interior department ha% been e%tab!i%hed to a%%i%t office% #ith imp!ementing comp!ete interior %o!ution% to meet con%umer%4 o5era!! need%. 0tobi i% comp!ete!, committed to the en5ironment, and keep% %o!id #ood furniture a% !o# a% 53 of the comp!ete product range. *he board% u%ed are imported from Bua!it, board manufacturer% #ho comp!, #ith en5ironment)friend!, po!icie%. (e ent ,e)elopment 0tobi ha% undergone major change% under the ne# management. *he organiAationa! %tructure ha% been modified to inc!ude 7ortfo!io =anagement, ategor, =anagement and Ji%ua! =erchandi%ing department%, #hich %et% 0tobi apart from other companie%. $n C221, 0tobi4% uniBue 9a!)&oring $%ti%han #a% !aunched to cater to the need% of the firm4% ,oung cu%tomer%. $n term% of management techniBue, 0tobi introduced the Ba!anced >corecard %,%tem #hich a!ign% the organiAation4% %trategic deci%ion% to the #ork accomp!i%hed b, it% emp!o,ee%. 0tobi4% fir%t #ood p!ant #a% e%tab!i%hed in C221 a% #e!!, in addition to the e<i%ting t#o factorie%, #hich i% a %ignificant achie5ement for the compan,. $n C229, a breakthrough co!!ection dubbed Mthe comp!ete office %o!utionM #a% inaugurated under the %ub)brand Notepad. A major achie5ement for 0tobi thi% pa%t ,ear #a% the !aunch of the groundbreaking 0tobi #eb%ite. *he #eb%ite had been inacti5e for a 5er, !ong time and the compan, refu%ed to put up a #eb%ite that #a% be!o# the 0tobi %tandard. *he concept that #a% e5entua!!, de5e!oped %et% a benchmark in the fie!d #ith it% thematic, interacti5e and comp!ete!, di%tinct nature. in >,!het and Bogra, aiming for a c!eaner, greener Bang!ade%h. Report On SME Pioneer Nitun Kundu Page 9

"rand #alues 8mbedded in da, to da, affair% i% 0tobi4% a%piration to be a creati5e M#eM organi%ation in e5er, %en%e of the term. $t i% #ith team#ork and togetherne%% that cha!!enge% are met and o5ercome. reation, perfection and d,nami%m are the core 5a!ue% of 0tobi. ;ua!it,, durabi!it,, e<ce!!ence and neat craft%man%hip are not #hat 0tobi %tri5e% to achie5e, but feature% eminent in each 0tobi de%ign. *he compan, maintain% it% be!ief of %etting it% o#n benchmark and breaking it time and time again. 8mbod,ing continuou% inno5ation, 0tobi i% no# an in%pirationa! brand in home% and office%, #hich i% e<p!icit!, e<pre%%ed through it% product% and communication. At the heart of a!! acti5itie% in the compan, !ie% an innate need to con%tant!, %urpri%eN not ju%t the con%umer%, but 0tobian% tooO *he compan, thri5e% on the uniBue Mkeep rein5entingM propo%ition. Fle-ible Manu.a turin& 0*0B$ manufacturer% it% furniture u%ing state/o. the/art techno!og,, %uch a% computeriAed numerica!!, contro!!ed machine% and %o!ar ki!n%. 0*0B$ 9imited i% a !eading crafted furniture manufacturing compan, of Bang!ade%h introduced #or!d c!a%% furniture through it% fi5e #e!! eBuipped production unit% in three &actorie%. =o%t of the machinerie% #ere %ourced from hina and 6erman, #ith high f!e<ibi!it, of modification a% reBuired for their 5eritie% of de%ign. 0*0B$ i% no# the market !eader in branded furniture, #ith a!mo%t -23 market %hare. $t% product ha% a!%o entered into o5er%ea% market a% a part of the e<pan%ion %trateg,. 05era!! bu%ine%% performance trend of 0*0B$ 9imited i% good. C ,ear% back 0*0B$ !aunched Notepad oncept, #hich #a% an inno5ati5e range of contemporar, office furniture. And the, had %ucceeded. Analysis: (ere, 0*0B$ i% u%ing f!e<ib!e manufacturing proce%%, to manufacture their product according to cu%tomer need% and de%ign idea%. &or different cu%tomer the, introduced different product !ine or product %egment. B, u%ing techno!og,, the, a!%o ha5e upgraded their production proce%%. Employee (e'ards: *o moti5ate emp!o,ee% 0*0B$ fo!!o#% %ome re#ard% and moti5ationa! factor%. An e<amp!e pro5ided be!o# to i!!u%trate their re#ard and moti5ationa! %,%tem to#ard% the emp!o,ee%. .0*0B$ emp!o,% o5er 5,222 peop!e, inc!uding o5er C22 graduate engineer% and bu%ine%% graduate% "=BA, BBA'. 85er, ,ear, 0*0B$ take% 122 to C22 of it% emp!o,ee% to a fi5e %tar hote! to e<erci%e the 40ne 0*0B$, 0ne :or!d4 be!ief %,%tem, #here the hief 8<ecuti5e 0fficer and the junior)mo%t 8<ecuti5e% are eBua!!, Page 10

Report On SME Pioneer Nitun Kundu

treated. . 0*0B$ a!%o 5a!ue% it% emp!o,ee%, and take% their concern% into con%ideration #ith an annua! 8mp!o,ee >ati%faction %ur5e,. !ther Important issues: *he compan, ha% %tepped for#ard to acti5e!, re%pond to the need% of the pub!ic on numerou% occa%ion%, and >+ po!icie% center on aiding peop!e in need, 5ictim% of natura! di%a%ter%, and %upporting the de5e!opment of meritoriou% %tudent%. A fe# incident% #here 0*0B$ came to the fore #ithout he%itation inc!ude: A contribution #orth *k 5,22,222 a% f!ood re!ief in C22- A contribution #orth *k 5,22,222 for 5ictim% of ,c!one >idr in C221 A contribution #orth *k 9,EE,C31 to $BA in C221 A contribution #orth *k 12,25,222 to >hahja!a! @ni5er%it, of >cience and *echno!og, in >,!het A contribution #orth *k 1,CE,222 to the Bang!ade%h >hi%hu Ki%hore =e!a to con%tant!, %urpri%eN not ju%t the con%umer%, but their emp!o,ee% too. *he compan, thri5e% on the uniBue Mkeep rein5entingM propo%ition. %roblems A!though our furniture compan, p!a,% a 5ita! ro!e for the economic de5e!opment of our countr,. But it i% not tota!!, free from the prob!em%. *here are %o man, prob!em% in our furniture compan, and in our furniture marketing. *he%e prob!em% hamper our furniture compan, to earn more profit and it% de5e!opment. *he major prob!em% are gi5en be!o#: $nadeBuate %upp!, of production techno!og,. P 9ack of con%u!tanc, %er5ice%. P 9imited acce%% to Bua!it, input%. P Ab%ence of %ki!!ed #ork force. P 9imitation% in !oca! and internationa! marketing %trateg,. P 7rob!em% in di%tributing the furniture product%. P >hortage of ra# materia!%. )$nadeBuate %upp!, of production techno!og, *echno!og, i% an important factor for increa%ing the production. *echno!ogica! %ki!! can p!a, a 5er, good ro!e for increa%ing and de5e!oping the product%. Better %upp!, of techno!og, can he!p our furniture compan, to increa%e it% production. But #e can notice that our furniture compan, can not u%e the better techno!og, for the impro5ement of the furniture product%. *hi% i% rea!!, a %e5ere prob!em for our furniture co. )9ack of con%u!tanc, %er5ice%

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on%u!tanc, %er5ice% are 5er, important for producing better Bua!it, furniture product%. But the !ack of con%u!tanc, %er5ice% hamper% our furniture compan, to earn more profit. *erm 7aper on &urniture =arketing in Bang!ade%h 9imited acce%% to Bua!it, input% A better input he!p% to get better output. But it% !imited acce%% doe% not make an, good re%u!t. )Ab%ence of %ki!!ed #orkforce A!though our countr, i% o5er popu!ated but there i% a %hortage of %ki!!ed #orkforce in our countr,. :e can gain the be%t Bua!it, product% from the %ki!!ed #orkforce. But un%ki!!ed #orkforce are fai!ed to produce better furniture product%. =aking furniture i% a technica! proce%%. >o %ki!!ed #orkforce are reBuired for &urniture ompan,. 9imitation% in !oca! and internationa! marketing %trateg, *he %ucce%% of a compan, mo%t!, depend% on it% marketing %trateg,. =arketing %trateg, i% 5er, important for e5er, t,pe of bu%ine%% organiAation. But itH% !oca! and internationa! !imitation% are threatening for our furniture co. 7rob!em% in di%tributing the furniture product% our furniture compan, cannot di%tribute it% product to the #ho!e countr, becau%e there are %o man, prob!em% the, face. )>hortage of ra# materia!% A!though our countr, ha% man, tree%. 0ur peop!e cutting do#n the%e tree% unrea%onab!,. 0ur furniture compan, cannot co!!ect more ra# materia!% for producing more furniture. %resent Mar*er ondition During the ear!, da,% of 0tobi, a patron had 5i%ited Kundu and ordered 522 chair%. *hat #a% #hen the %aga of bui!ding hi% empire actua!!, began. No#, #ith a factor, in >h,ampur, 0tobi4% creation% and de%ign% ha5e cro%%ed the mark of e<ce!!ence, con%tructing one ne# %tructure after the other. 0tobi contro!% about 123 of the countr,4% branded furniture market at pre%ent. &or the !a%t three ,ear%, 0tobi ha% been achie5ing a doub!e)digit gro#th #ith an a5erage of o5er C23 increa%e in ,ear)on,ear %a!e%, de%pite the g!oba! economic do#nturn and great %tagf!ation in &I C22-)21. $n a market of o5er *k 1,522 crore%, the organi%ed market i% e%timated to be c!o%e to *k 522 crore%. 0tobi i% marketing to and pro5iding the price)%en%iti5e cu%tomer% #ith affordab!e %o!ution% through it% ma%%tige 5a!ue propo%ition "pre%tige for the ma%%'. 0tobi con%ider% it%e!f to be it% mo%t %ignificant competitor, aiming to con%tant!, break it% o#n %tandard% and rai%e the bar e5en higher. 0tobi %er5e% it% cu%tomer% and con%umer% through a nation#ide di%tribution net#ork, inc!uding o5er D22 retai! out!et%, e<c!u%i5e dea!er% and franchi%e%.

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0on lusion =r. Nitun Kundu %et up a %ma!! #ork%hop in a tin)%hed at *opkhana +oad in &ebruar, 19-- and named it .Art in raft/. After 35 ,ear the, contro!% about 123 of the countr,4% branded furniture market at pre%ent. &or the !a%t three ,ear%, 0tobi ha% been achie5ing a doub!e)digit gro#th #ith an a5erage of o5er C23 increa%e in ,ear)one ,ear %a!e%.

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