By: Romal, Jehangir, Fakhar and Moez

Table of Contents
P1 .................................................................................................................................................................. 2 Legal form of the business: ....................................................................................................................... 2 Duties of the key people of CSPS: ............................................................................................................. 2 P2 .................................................................................................................................................................. 4 Review of the performance of CSPS in term of Marketing: .......................................................................... 4 Review of the performance of CSPS in term of Operation: ...................................................................... 4 Review of the performance of the CSPS in term of Finance:.................................................................... 4 Analysis of the Marketing, Operation and Finance Departments of CSPS: .............................................. 4 M1; ............................................................................................................................................................ 5

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CONFED School for Professional Studies

By: Romal, Jehangir, Fakhar and Moez

P1
Confed School for Professional Studies (CSPS) is the leading and one of the pioneers in offering Higher National Diploma (HND) in Business) course. HND is a 2 year program; this two-year program provides the students with an opportunity to complete their related bachelors degree in the United Kingdom at institutes such as University of Hertfordshire, and Northumbria University within a period of one year. However, students also have an option to go directly to Masters Program of any Pakistani University, as HND is recognized equivalent to two-year bachelor by Higher Education Commission, Pakistan. Scope of HND is increasing day by day because of HND is more practical than BBA plus one gets more chance of learning in HND as compared to BBA as HND is a foreign education. After completing your two year HND program at CSPS, students can now either apply for UK for the third year where they will get BA Degree or they can simply do Masters directly in Pakistan, because HND is equivalent to two years bachelor by Higher Education Commission. Apart from HND in Business, CSPS also provides education consultancy and career advice services. The institute offers an extensive knowledge to students about their chosen overseas institution by covering all the fundamental aspects such as academic, social, financial, and personal. CSPS does not only presents their services in Peshawar only, but they also provides services in other cities of Pakistan such as Islamabad, Lahore and Karachi. In order to satisfy their and entertain students CSPS is wireless internet service in all the areas of the CONFED, plus to assist students in learning to the peak degrees CSPS has Computer Lab along with a library with a numerous collection of different books regarding HND and other subjects.

Legal form of the business:

CSPS is a partnership business between three people, Sir Sajid Fahim (Academic Director of CONFED), Sir Yasir Anwar (Operation Director) and Sir Naji ullah Khattak (Marketing Director & Students Counseling Director).

Duties of the key people of CSPS:

According to our findings and observations, Sir Sajid Fahim is responsible for running the overall Confeds HND Department in academics and he also deals students problems. Sir Sajid Fahim also teaches different subjects such as Business Environment (1st Semester), Business Strategy (2nd Semester), Small Business Enterprise (2nd Semester) and Advertisement & Promotion (4th Semester).
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CONFED School for Professional Studies

By: Romal, Jehangir, Fakhar and Moez

Sir Yasir Anwar is responsible for the maintenance of staff that he has to find appropriate teachers for the different subjects of the HND and other courses. He is also responsible for the cleanliness of the overall CSPS. Furthermore, he is also responsible for the prospectus ideas etc. As mentioned above that Sir Najiullah Khattak is a Marketing Director therefore he is responsible for the promotional activities of the CSPS. CSPS usually promotes their business through newspapers, billboards and by having their own domain in the name of www.confed.pk.

Sir Sajid Fahim

CONFED School for Professional Studies

Sir Yasir Anwar

Sir Najiullah Khattak

Sir Sajid Fahim

Academic Director

Sir Yasir Anwar

Operation Director

Sir Najiullah Khattak

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Marketing Director Students Counseling Director & Career Advisor CONFED School for Professional Studies

By: Romal, Jehangir, Fakhar and Moez

P2 Review of the performance of CSPS in term of Marketing:

According to our findings and observation Sir Najiullah Khattak is the Marketing Director of CSPS and hence responsible for the marketing activities of the CSPS. As mentioned above CSPS promotes their institute through newspapers, billboards and through internet. CSPS has their own as well and they have their face book page too.

Review of the performance of CSPS in term of Operation:

As the figure below shows as well that Director of Operation is Sir Yasir Anwar at CSPS. He is basically responsible for maintaining the staff for the different subjects of HND and other courses, looking after the security procedure and all. Furthermore, Sir Yassir Anwar is also responsible for keeping the CONFED clean that is he looks at cleaners so that a clean environment is provided to the students. He has also developed prospectus for the CSPS which is a great communication tools for attracting students. Sir Yasir Anwar also teaches different subjects at CSPS.

Review of the performance of the CSPS in term of Finance:

We were not given much information regarding the financial performance of CSPS due to some reasonable reasons, but hardly we were able to find out that there overall working capital of CSPS last year was Rs. 11, 51,000 and cash flow was 400000. In term of finance CSPS has also some endowment funds as for the safety and emergency cases. They also fine the students by submitting there fee late as per head they charge RS 1000.

Analysis of the Marketing, Operation and Finance Departments of CSPS:

According to market observation and by conducting meetings with the students we came to know that CSPS not promoting their institute on the regular basis. They usually run their billboard advertise very often. Furthermore, according to our personal observation of the market about Brains HND program is that they have become famous in a very short interval of time plus they are now a days also attracting Accounting students such as students of FIA (previously called as CAT) due to which now a days students are not joining FIA but they are joining HND at Brains because by studying HND at Brains students will have a chance to attempt only three papers in ACCA which is really appreciated by the students. Therefore, we would say that the performance of the Marketing Department of CSPS is not good.

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CONFED School for Professional Studies

By: Romal, Jehangir, Fakhar and Moez

Furthermore, one of the major competitors of CSPS is Edwards College Peshawar. Their Competitive advantage over CSPS is that they charge low fee as compare to CSPS because Edwards College Peshawar is semi-government institute. Other competitors now a day involves Peshawar, PEF and Brains. According to our personal observation Operation Department is performing well as compared to the Marketing Department of CSPS because there is always a good and clean environment at CSPS, but the students faces bit of a problem with the teachers because as the teachers on the contract basis hiring appropriate teachers sometimes becomes difficult.

M1;
On the basis of P2 we can surely say that Confed (CSPS) is providing HND in Peshawar and is counted as one of the top institutions in the city. They are having exceptionally competent and caring staff that provides valuable services ranging from expert counseling, to establishing a prompt interaction channel between a student and his chosen overseas institution. Additionally Confed also provide an excellent assistance in obtaining student or immigrant visas. A staggering visa success rate of 93% proves their staff members dedication and hard work toward the students of Confed (CSPS). Confed may be second in number as compared to the Edwards (in student strength category) but there is no doubt about the quality of education that CSPS is providing in HND business which is up to high level cant be compared with Edwards. At last I would also like to say that these days the business of Confed (CSPS) is in progress which is doing well according to the business and its a plus point. It shows the rate of students willing to get admission in CSPS as compared to the Edwards is getting higher day by day which is a strong competitor of CSPS in HND. The reason behind this is a high quality education that they are providing and with a friendly environment.

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CONFED School for Professional Studies