iPOTT Advantage

Your perfect go-to market strategy

Getting you there.

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iPOTT An Overview

What are we? iPOTT is a unique, unbiased platform for software product companies world wide to reach their target markets -------------------------------------------------------------------------------Who we are? iPOTT is an end to end provider of innovative & cost effective services in the areas of knowledge management, sales enablement and consulting

iPOTT Services Framework

iPOTT Services are designed to ensure maximum benefit is derived

by using them in various combinations

----------------------------------------------------------------------------------Exposure
Any software product must be visible to all segment of users

Credibility
Any software product must build credibility in order to retain the impact of the visibility

Profitability
Profitability obtained after ensuring credibility will only lead to more visibility and the success cycle.

iPOTT Services
Knowledge Services Sales Enablement Advisory Services

Types of Services

Off Line

Trade Mark Patent Copyright IP Sale

Snail Mail Ad Apt S-O-W I Comm Connections

Splash Ads Soft SEM I mail

Trust IT Enhance IT Safe IT Sell IT

On Line

Expertise, Popularity, Partnerships, Quality

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What we are proposing

Packaged offer which covers end-end go to market strategy for your product The strategy will cover the following: Market Positioning Product Branding Lead generation We will pilot the go-to market in a selected geography

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How we will go about

STEP 1: Product Branding

Study current Brand philosophy Create Brochures, Presentations, Product Demo, website communication strucure

STEP 2: Market Research

Identify pilot market and define segment Create value proposition Prospect Database for the pilot region

STEP 3: Product campaign

Snail mail, e-mail, PR, & cold calling

How we go about..

STEP 4: Resource identification

Select and train personnel for enabling sales Create and provide sales enablement material like calling scripts, introduction mails

STEP 5: Lead generation

Hand hold resource for a fixed period of time for lead generation

STEP 6: Handover
Handover the entire process, information & resources to the company to taking it on for the pilot region

How to go about

Get us to talk to you on the option Allow us to plan and propose We will fix the initial parameters like pilot period and demography Get set to go for your goal!