2013

University of Dhaka

Cannonbolt

[ Corporate advertising from TV comercials of home and abroad]

Corporate advertising from TV comercials of home and abroad

Course Name: Advertising and Public Relation Course code: 414 Submitted to:
Dr. Samir Kumar Sheel Professor Department of Marketing University of Dhaka

Submitted by: Cannonbolt

BBA, 16th batch, sec-B Department of Marketing University of Dhaka

Date of submission: May 13th , 2013.

Cannonbolt
Group Profile

Serial 01 02 03 04 05 06

Name
Md. Afshanul Hossain Irfanul Haq Shaikh Md. Rasel Md. Asaduzzaman Md. Murshedul Alam Md. Saddam Hossain

Roll
44 80 82 162 172 258

Comments & Remarks

Acknowledgements

Comprehensive works, like preparing report, owe credit to multitude of people. Certainly, we should acknowledge the contributions of the pioneers in the field of Marketing, especially those whose teachings have become a part of our thinking. First, we commit ourselves grateful to almighty Allah who gives us power and knowledge to complete the report successfully. Then we acknowledge our honorable course teacher, Dr.Samir Kumar Sheel, who has opened the door of knowledge of Marketing & Advertising terms in front of us. Through the whole semester, he has broadened our outlook in various advertising related issues.

Next, we want to acknowledge the Writer of the books of our core Marketing Courses. Philip kotler (Principles of Marketing) Dirksen and Kroger (Advertising) Belch and Belch( Advertising and Promotion)

Letter of Transmission
Dr. Samir kumar Sheel Professor Department of Marketing University of Dhaka

Subject: Submission of a report.

Dear Sir, With due regards, we state that we are very thankful to you as you assigned us the report onCorporate advertising from TV comercials of home and abroad. It is a great opportunity for us to acquire theoretical and practical knowledge about the tactics of comparing corporate advertising of home and abroad . We have tried our best to gather what we believe to be the most complete information available. Your kind acceptance and any type of appreciation would surely inspire us. We would always be available and ready to explain further any of the contexts whenever asked.

Sincerely yours, Members of the Cannonbolt.

Table of Contents

Serial no 1. 2 3 4 5 6 7 8 9 10

Topics

Page

EXECUTIVE SUMMARY

Corporate advertising is an extensive of the public relations functions which does not promote any one specific product or service. It is designed to promote the overall firm by enhancing its image. Company wants to create good image among mass people through corporate advertising. There is not so difference between public relation and corporate advertising. Both deal with to create good corporate image. Both corporate advertising and public relation have some function of their own to promote company and build up good image. In our report we have included 4 types of corporate advertising like image ad, event ad, advocacy ad, cause related ad. We have identified the differences between those ads. That is why we have illustrated some ads to do comparative analysis among those. We have included various methods to test the effectiveness of the corporate advertising.

Introduction
Origin
As Business School students, we are bound to have some knowledge on marketing and advertising issues. We got a course titled Advertising and Public Relation in our 4th year 1th Semester by our teacher Dr. Samir Kumar Sheel. This course is designed to give insights all the advertising and public relation related knowledge to the students who want to learn Marketing. We believe, it is a great choice for the authority to select this type of course for the Marketing students. As it is a advertising course, our reputed course teacher thought that students should learn something on corporate advertising. From that thinking, we are assigned to prepare a report on Corporate advertising from TV comercials of home and abroad. From the report, we can easily know all the necessary points of corporate advertising. Both development and enrichment must be gained in terms of different issues. From that thinking, we were very serious in preparing this type of report.

Objectives
Every work has its objectives. We are not out of this trend. There are mainly two objectives. One is a broad objective and second one is some specific objectives in their respective field. Our report on Corporate advertising from TV comercials of home and abroad has some specific objectives and a broad objective.

Broad objective
To know the prospect of corporate advertising.

Specific objectives
To evaluate corporate advertising from tv commercial of home and abroad. To identify various classification of corporate advertising . To compare corporate advertising of home and abroad. To know the function of corporate advertising. To identify the drawback and benefit of corporate advertising in Bangladesh.

Methodology
We prepared 1/3 of this report from secondary sources. We collected all the required information from different reference books, journal and related papers and the materials & sheets. All the members of our group worked hard in seminar for preparing this report. We also followed our text book for collecting some necessary information. The sheets provided by our course teacher also helped a lot for preparing report. We also go for the primary sources to get the actual information on corporate advertising.

Limitations
We face some specific problem while preparing this report. These problems created some barriers to go ahead. Those specific problems are:

1. We didnt get enough time to prepare this report, thats why we prepared the
report in a hurry.

2. We also had some financial problems to prepare the report. 3. We didnt get all the required materials for enhancing the report.
4. It is not an easy task to compare various corporate advertising. 5. As we are not specialized on advertising terms, so it caused a lot suffer to us.

These are the main limitations those might cause problem in preparing such a report. But, we all the members tried hard to overcome the problem.