A REPORT ON MARKETING & BRANDING OF BAJAJ PULSAR DTSi

SU BMITTED BY: SHANT ANU

ROLL NO:26 M.F.TECH(A.P)

BAJAJ
Hamara Naya Bajaj Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading or!oration "rivate #imited$ %t started o&& b' se((ing im!orted t)o* and three*)hee(ers in %ndia$ %n 1959, it obtained (icense &rom the +overnment o& %ndia to manu&acture t)o* and three*)hee(ers and it )ent !ub(ic in 19,-$ %n 19.-, it ro((ed out its 1--,---th vehic(e$ %n 19.., it managed to !roduce and se(( 1--,--- vehic(es in a sing(e &inancia( 'ear$ %n 19/5, it started !roducing at 0a(uj in Aurangabad$ %n 19/,, it managed to !roduce and se(( 5--,--vehic(es in a sing(e &inancia( 'ear$ %n 1995, it ro((ed out its ten mi((ionth vehic(e and !roduced and so(d 1 mi((ion vehic(es in a 'ear$ Bajaj Auto is a major %ndian automobi(e manu&acturer$ %t is %ndia1s (argest and the )or(d1s 4th (argest t)o* and three*)hee(er ma2er$ %t is based in "une, Maharashtra, )ith !(ants in 0a(uj near Aurangabad, A2urdi and ha2an, near "une$ Bajaj Auto ma2es and ex!orts motorscooters, motorc'c(es and the auto ric2sha)$ %t is )ide(' be(ieved that Bajaj is headed &or a de*merger into 2 se!arate com!anies3 Bajaj Auto and Bajaj 4inance$

The 4orbes +(oba( 2--- (ist &or the 'ear 2--5 ran2ed Bajaj Auto at

1946.

Key Highlights The tota( motorc'c(e sa(es in 2--5*-4 crossed the "1 million" mar2 registering a gro)th o& 1/6 v/s 2--2*-5 * higher than the industr' gro)th rate o& 156$ To increase its vo(umes in the entr' (eve( segment o& the motorc'c(e mar2et, the and !henomena( &ue( e&&icienc' is ex!ected to rede&ine the entr' (eve( segment$ To garner a substantia( share in the executive segment o& the motorc'c(e mar2et a techno(ogica((' su!erior bi2e, interna((' code named 7 ,-, )i(( be (aunched in second 8uarter o& 2--4*-5$ The "u(sar continues to be a mar2et (eader in the !remium end o& the motorc'c(e mar2et )ith a sa(e o& over 29.,--- numbers in 2--5*-4$ The cumu(ative sa(e o& "u(sar1s to date has crossed the 5--,--- mar2 )ithin a short s!an o& 29 months$ %n the ungeared scooter segment an u!grade o& 9!irit )ith a .-cc engine and a ne) ungeared scooter :0ave: )i(( be (aunched in the second 8uarter o& 2--4*-5$ om!an' has (aunched a ne) mode( T*1-- in Ma' 2--4$ This bi2e )ith its c(ass (eading !er&ormance

PRODUCTS OF BAJAJ AUTO !"!T#D

Motorcycles

o o o o o o o o o

7a)asa2i ;(iminator Bajaj "u(sar Bajaj 7a)asa2i 0ind 125 Bajaj Boxer Bajaj T 1-Bajaj "(atina Bajaj a(iber Bajaj <iscover Bajaj Avenger

U$%o&i'g "o(els

Bajaj "u(sar 22- <T9*4i Bajaj 7r'sta( Bajaj B(ade Bajaj 9onic

BAJAJ UNVEILS NE NE LOGO

BRAND IDENTITY!

Bajaj Auto unvei(ed the ne) cor!orate identit' on the 15th o& =anuar' at the Auto ;x!o 2--4, Ne) <e(hi$ The )hite and b(ue reverse hexagona( s'mbo( )ith Bajaj Auto in sma(( (ettering, )hich stood in good stead &or Bajaj Auto &or man' decades, &ina((' !aved )a' &or a re&reshing ne) (oo2 s'mbo( )ith the Bajaj (ogot'!e in ca!ita( (etters$ The ne) identit' arrives at a time )hen Bajaj Auto has success&u((' metamor!hosed into a major motorc'c(e manu&acturer )ith !roven credentia(s in a)ard )inning "u(sar t)ins and a(so !roved its techno(ogica( ca!abi(it' )ith the introduction the revo(utionar' <igita( T)in 9!ar2 %gnition ><T9i? techno(og'$

The ne) visua( identit' o& Bajaj Auto emanates &rom the con&irmation o& core va(ues, )hich Bajaj has identi&ied as its brand va(ues$ The Brand essence &or the ne) Bajaj has been de&ined as :;xcitement:$ ;xcitement engineering )i(( de(iver and ins!ire con&idence in to various sta2eho(ders (i2e Bajaj has traditiona((' done$ Bajaj !romises to (ive its essence through a set o& &ive Brand @a(ues o& #earning, %nnovation, "er&ection, 9!eed and Trans!arenc'$

The change in %dentit' is a !art o& the ongoing changes ha!!ening at Bajaj$ At a time )hen Bajaj has state o& the art manu&acturing in&rastructure, has an enviab(e distribution and service net)or2, has created a benchmar2 AB< &aci(it' and at a time )hen the customer has changed in terms o& its ex!osure to 8ua(it' and st'(e, the change in %dentit' )i(( he(! invite a !aradigm shi&t in consumer !erce!tion o& the com!an'$

The traditiona( hexagona( s'mbo( has been re!(aced b' an o!en abstract &orm o& st'(iCed B, the :&('ing B: as it has been named re!resents st'(e and techno(og'$ %t a(so has a strong association )ith the heritage o& Bajaj since the externa( &orm has a hint o& hexagon$ :4('ing B: &orm denotes s!eed and o!en &orm denotes the trans!arenc'$

Bajaj has ado!ted a ne) brand(ine o& :%ns!iring on&idence:$ %n )hatever the com!an' does it see2s to ins!ire con&idence in its audience$ Bajaj has traditiona((' enjo'ed tremendous consumer su!!ort and !(ans to conso(idate and move ahead on this$ The Brand(ine a!!ears be(o) the #ogot'!e in a scri!t &ont$ This &ont is to re!resent (earning va(ues at Bajaj and that Bajaj as a brand moves c(oser to customer$

The %dentit' has a &resh ne) B(ue co(our$ This B(ue re!resents stabi(it' and strength o& Bajaj$ B(ue a(so re!resents high techno(og' and !recision engineering$ The ne) %dentit' !resents a &uturistic &ace o& the ne) g(oba( Bajaj$ ;(e!hant <esign has been )or2ing )ith Bajaj on creating and im!(ementing the ne) Bajaj identit'$ The ne) brand )i(( mani&est in a(( consumer and em!(o'ee inter&aces$

ADVERTISING STRATEGY
Bajaj is a()a's 2no)n &or its outstanding ads over the !eriod o& time$ 9ince its ince!tion, Bajaj has come out )ith variet' o& ads and )ere a()a's success&u( in their advertisements$ 9cooters )ere )e(( 2no)n b' the brand name o& Bajaj$ Be it an' scooter, one used to recogniCe it b' the brand name Bajaj$ This )as the identit' a decade ago )hich the Bajaj has sti(( maintained$ Bajaj is a()a's 2no)n &or its ads )ithout )e((*2no)n brand ambassadors )hich is again a !(us !oint to its cart as it saves a huge cost in terms o& brand ambassadors un(i2e Dero Donda and T@9$ "rior, Bajaj used to conve' the &ee(ing o& E IndiannessF in its ads$ 0ith a !unch (ine EHamara BajajF Bajaj drove into ever'bod'Fs hearts and the tit(e song o& E Naye Bharat Ki Naye TasveerF added a great va(ue to its mobi2es and scooters$ A cou!(e o& 'ears bac2, Bajaj had introduced an advertisement )hich !romoted a(( the di&&erent ranges it had, )herein the' had sho)n each !roduct the' had )ith a &ee(ing o& %ndianness$ #)a&$le3 ;(iminator !asses*b' a rango(i and drives s(o)(' side)a's )ithout disturbing it$ "eo!(e on boxer !ass*b' a tem!(e and bend their head to give a (itt(e o&&ering$ 9uch ads had revea(ing %ndian cu(ture had a great e&&ect on %ndians and Bajaj )as success&u( in most o& its ads$ But recent(', Bajaj had changed its brand (ogo a(ong)ith its !unch (ine i$e$ E Hamara BajajF got converted to EInspiring ConfidenceF$ The reason &or this change as to(d b' the com!an' o&&icia(s )as to 2ee! !ace )ith the ne) techno(ogies in the &ast moving )or(d$ ;ven though it had changed its !unch (ine, it didnFt have much e&&ect on its brand image$ A 'ear bac2, Bajaj

introduced <T9i techno(og' u!grading its a()a's success&u(

"G#9AA 15-cc and 1/-cc$ Though Bajaj had changed its identit' it sti(( dominates &or its creativit' in ads$

PU SAR 1*+%%,1-+%% . DTSi /Definitely Male The conce!t o& <e&inite(' Ma(e )as )e(( acce!ted b' the !eo!(e and Bajaj came out )ith some astonishing ads$ Though the <T9i techno(og' )as ne), !eo!(e acce!ted it ver' )e(($ %t easi(' conve'ed the message it )anted to$ The &o((o)ing !icture stri!s conve's the advertisement3

+etting on to his bi2e, a man gets a(( set to ma2e a move$ As he !uts his he(met on, a message a!!ears on the )indshie(d, 1"artia((' sunn' &rom 1,35. hrs$1

0hi(e the bi2er cruises through the cit', some arm' men are out &or their jog$ =ust be&ore the' cross a road, a Cebra crossing &orms ahead them and disa!!ears a&ter them, )hi(e the bi2er )aits !atient('$

A 'oung (ad' ta(2s to her beau on the !hone, )hi(e an image o& his &orms be&ore her$ 9he s)itches the !hone o&& and the image disa!!ears, in time &or her to catch a g(im!se o& the bi2e$

Aiding on, he s!ots a chi(d !(a'ing )ith a remote contro((ed to'$ %n the next shot the to' turns out to be a ro((er coaster, )ith chi(dren inside enjo'ing the ride$

Hn arriving home, the bi2er is greeted As he ta2es o&& his he(met ever'thing b' a robotic dog$ turns bac2 to it1s usua( se(&$ M@H3 :%magine a )or(d as advanced as the ne) "u(sar <T9*i$$$ <T9i came out to be a good one )ith !ro!er !ub(icit' advertisements and that too )ithout an' high(' !aid brand ambassadors$ A&ter this ad )as success&u( Bajaj came out )ith a second ad )herein a man is sho)n !er&orming various stunts on his <T9i "u(sar$ ;ven this one )as an outstanding one$

BAJAJ PU S#R DTSi

DH0 TD; "G#9AA AM; %N TH %N<%AN MAA7;T
Be&ore the introduction o& the "u(sar, the %ndian motorc'c(e mar2et trend )as to)ards &ue( e&&icient, sma(( ca!acit' motorc'c(es >that &ormed the /-*125 cc c(ass?$ Bigger motorc'c(es )ith higher ca!acit' virtua((' did not exist >exce!t &or ;n&ie(d Bu((et?$ The (aunch and success o& Dero Donda BI in 1999 sho)ed that there )as demand &or !er&ormance bi2es$ Bajaj too2 the cue &rom there on and (aunched the "u(sar t)ins in %ndia on November 24, 2--1$ 9ince the introduction and success o& Dero Donda BI, the %ndian 'outh began ex!ecting high !o)er and other &eatures &rom a&&ordab(e motorc'c(es$ The !roject )as &aced )ith interna( resistance, reservations b' Mc2inse' and doubts on its e&&ects on Bajaj1s re(ation )ith 7a)asa2i$ The !roject re8uired a!!roximate(' 5, months &or com!(etion and cost Bajaj As 1 bi((ion$

Mar2et !osition3

As o& 2--,, the Bajaj "u(sars &orm the most !o!u(ar motorbi2e !roduct in the ne)(' emerging 15-J cc c(ass o& %ndian t)o )hee(er mar2et $Bajaj have been regu(ar(' ma2ing a(terations to it to ma2e the motorbi2e (oo2 &resh at a(( times$

Launches the exciting new 200 cc Pulsar DTS-I : Bajaj Auto, the !ioneer in !er&ormance

bi2ing has &urther extended the !ort&o(io )ith the (aunch o& the ne) 2-- cc E"u(sarF <T9*i in Ne) <e(hi toda'$ The (atest o&&ering has set ne) benchmar2s in techno(og', !er&ormance, and st'(ing to address the needs o& a gro)ing segment o& !ro*bi2ers$ The ne) "u(sar has man' &irsts to its credit$ %t comes e8ui!!ed )ith an Hi( coo(er, )hich he(!s contro( engine oi( tem!eratures at sustained high s!eeds and r!ms, thus ensuring more stab(e engine oi( viscosit'$ The 2--cc <T9*i engine generates 1/ "s o& ra) !u(sating !o)er to !rovide riding excitement to !er&ormance hungr' bi2ers$ This ma2es the "u(sar 2-- the most s!ort' and st'(ish !o)erhouse on t)o )hee(s to !ace the %ndian roads$ %tFs a(so the &irst bi2e in %ndia to &eature both &ront and rear tube(ess t'res, )hich besides o&&ering su!erior stabi(it' are sa&er than conventiona( tube t'!es and in s'nc )ith the o&&erings abroad &or simi(ar a!!(ications$ The rear t're is the broadest in its categor' to ensure better road gri! and stabi(it'$ The ne) digita( conso(e is an advanced version o& the (atest "u(sar &ami('$ A!art &rom the <igita( Hdometer, <igita( 9!eedo Meter, <igita( 4ue( +auge and t)o <igita( Tri! Meters, the conso(e on the 2-- cc "u(sar <T9*i has indicators &or Air &i(ter condition, ;ngine tem!erature, Batter' vo(tage and Hi( (eve(, a(( o& )hich contribute to enhancing rider in&o &or troub(e*&ree riding$ Another &irst is the use o& s!(it seats &or st'(ing and com&ort$ The s!(it grab rai( !er&ect(' com!(iments the ne) rear chise(ed (oo2s$ %t is a(so the &irst %ndian bi2e to have e(ectric start as the so(e means o& engine cran2ing, dis!ensing )ith the 2ic2 (ever$ Mr$ 9$9ridhar, @" >9a(es B Mar2eting*2 )h?, Bajaj Auto #td said, KThis (aunch is in (ine )ith our strateg' o& enhancing our !roduct !ort&o(io to o&&er riding excitement to !ro*bi2ers$ Hur entire &ocus and e&&ort is to de(iver outstanding techno(og' and !er&ormance$ The ne) "u(sar has no) raised the bar in the motorc'c(e industr' )ith su!erior techno(og' and &eatures such as the engine oi( coo(er, digita( conso(e etc$L

De added, K0e are a(read' mar2et (eaders b' &ar in the !er&ormance segment and (aunch o& "u(sar 2-- <T9*i )ou(d &urther rein&orce our !osition in this im!ortant segment$ The bi2e joins the immense(' !o!u(ar 15- cc and the 1/-cc "u(sar <T9*i to extend the "u(sar <T9*i range across a range o& !rice and !er&ormance !oints$ L The bi2e )ou(d be avai(ab(e at exc(usive "robi2ing sho)rooms at se(ect (ocations across the countr'$ "er&ormance bi2ing no) a(so comes at an attractive !rice o& As$,5,49. ex sho)room, Ne) <e(hi$ PU SAR DTSi

The "u(sar t)ins are c(aimed to have ta2en the mar2et b' storm since their (aunch in Nov1-1$ The <T9i engine consists o& the <igita( T)in 9!ar2 ignition, <igita( <% unit, TA% 9 %%%, @ arburetor a(( state o& the art &eatures that bring the digita( bi2ing to a ne) (eve($ The resu(t is consistent B res!onsive engine out!ut &or var'ing (oad and s!eed conditions at di&&erent (eve(s o& acce(eration$

PU SAR 1*+,1-+ Targeted at the 'outh segment, the Bajaj designed and st'(ed as a mean mascu(ine )ith daCC(ing (oo2s and technica((' mechanism that o&&ers great The s'mmetries bet)een the muscu(ar !ane(s and the rear !ane(s give a ver' to "u(sar$ Featu0es1 9!ort' #oo2s, 9u!reme "er&ormance, Aiding om&ort, 9a&et' "u(sar has been robust machine advanced !er&ormance$ &ue( tan2, side distinctive &ee(

More about "u(sar 2-- <T9*i

The Bajaj "u(sar 2-- <T9*iFs higher s!ortier stance )ith greater chassis rear inc(ination is su!!orted )ith some o& these techno(ogica((' advanced &eatures$ The bi2e is air coo(ed, and Bajaj has em!(o'ed an additiona( Hi( oo(er$ The 2i3e $0o(u%es 1- 2h$ $ea3 $o4e05 4ith 167* Kg& o8 to09ue6

The gearbox receives !ressuriCed (ubrication, Tu2eless ty0es5 9+,9+ 80o't a'( 1:+,-+ at the 0ea05 B(ac2 !ain scheme, as avai(ab(e on "1/-, Dead(am! encaged in a b(ac2 casing >ca((ed the "hantom Dead(am!?, <igita( onso(e, bac2 (it s)itches, and s!(it rai( grabs >Avai(ab(e e(se)here on(' on "22-, and not on "15and "1/-?$ <istinguishing &rom the existing "u(sar sib(ing, this bi2e has a ne) tan2 co)($ No 7ic2 #ever, so Hn(' ;(ectric 9tart No chain cover, )hich enhances the s!ort' (oo2$ Aear !egs are ta2en behind, than those avai(ab(e on commuter bi2es, to give a s!ort' riding !osition A (o)ered Dead(am!/4airing assemb(' a(ong)ith a high tai(*end, giving it an aggressive, read' to !ounce stance$ An a(( 9tain(ess 9tee( si(encer )ith a A(uminium mu&&(er can &or genuine s!ort' (oo2s and (ong (i&e$ #arge M 55 mm 4ront &or2s &or muscu(ar (oo2s and to ta2e care o& the extra sus!ension and bra2ing (oads$ #arge M 2,- mm &ront disc &or strong and !redictab(e sto!!ing !o)er$ A uni8ue Auto 9)itchover &eature comes into !(a' incase one o& the t)o Dead(am! &i(aments sto!s &unctioning$ A uni8ue Batter' ;nerg' onserving &eature ensures a &ixed de(a' a&ter 5 continuous cran2s$ A(( ne) EB(ue tingedF bu(bs &or the main head(am! and !ar2ing (am!s$ These emit strong E0hiteF (ight &or a distinctive (oo2$

9(ee2, T)in ro), #ight*;mitting <iodes >#;<s? &or the tai( and bra2e (am! ensures KIero MaintenanceL$ and a (ong batter' (i&e$ Bac2(it, Non* ontact t'!e, 9o&t*touch Dand(ebar 9)itches$ 9e(&*cance(ing %ndicators that s)itch o&& )hen the turn has been com!(eted and the hand(ebar comes to a Estraight aheadF !osition )ith a !re*set automatic s)itch o&& &unction, even i& the turn has not been underta2en$ 9mooth, !ositive, virtua((' &riction*&ree gearshi&t &ee( )ith ne) shi&ter assemb(', an integrated over*shi&t !reventor, and shi&t &or2s )ith ro((ers mated to a change drum$ A #o) Maintenance Batter' )ith a uni8ue venting va(ve, drastica((' reducing e(ectro('te (oss and there&ore reducing &re8uenc' o& routine maintenance$ B(ac2 !aint theme carried over to the &ront &or2 (egs, the rear shoc2 absorbers, and the s)ing arm, in addition to the engine, &or dead(' (oo2s$ Digh !er&ormance ex!osed EHF ring <rive chain &or running in dust' conditions, !roviding &or c(ean unc(uttered (oo2s and commensurate )ith the bi2es image$

Technical Specifications

Engine

Type Displacement Max o!er Max Tor'(e

4-stroke, DTS-i, Oil cooled 198.8 cc 18 s " 1#.$% &! 1.)% k*m " 1).1) +m Telescopic forks 1#% mm stroke Triple rate sprin*, % !ay ad.(sta/le, *as char*ed +itro0 shock a/sor/ers $12 mm hydra(lically operated disc /rake Mechanically expandin* 1#2 mm dr(m type 92"92 x 1)3 T(/eless tyre, shod on al(mini(m alloy !heels 1$2"82 x 1)3 T(/eless tyre, shod on al(mini(m alloy !heels 1% 4ts 5 $ liters of (sa/le reser6e7 1$8 9: ; D: #%"#%= clear lens type !ith $ pilot lamps 1#4% mm 14% &*

Suspension

,ront -ear

Brakes

,ront -ear

Tyres

,ront -ear

uel Tank Electricals

,(ll System <eadlamp

Di!ensions

=heel/ase =ei*ht

;HAT AR# TH# !PR !<=O =#D TO PROT#CT TH# BRA<D "AT;NT Techno(og'3
1$<T9i 3 <T9i stands &or <igita( T)in 9!ar2 %gnition, a Bajaj Auto trademar2$ The <T9i idea
is a sim!(e one to understand * it invo(ved usage o& t)o s!ar2 !(ugs >instead o& the usua( choice o& one? !er engine c'(inder$ Bajaj Auto ho(ds an %ndian !atent &or the <T9i techno(og'$ The A(&a Aomeo T)in*9!ar2 engines, the BM0 4,5- 4unduro )hich )as so(d in %ndia &rom 1995 to 199. a(so had a t)in* s!ar2 !(ug techno(og', and the Aotax motorc'c(e engines,more recent(' Donda1s i<9% @ehic(e engines use a simi(ar arrangement o& t)o s!ar2*!(ugs$ Do)ever ver' &e) sma(( ca!acit' engines did eventua((' im!(ement such a scheme in their !roduction !rotot'!es$ This ma' be the case because the idea )as !erha!s not observed to 'ie(d an' signi&icant or noticeab(e !er&ormance

bene&it that cou(d be justi&ied against the additiona( investment o& an extra s!ar2 !(ug$ This ma' )e(( be the reason behind ver' &e) %ndian motorc'c(es o&&ering !roducts based

Bajaj Auto1s move to sue T@9 comes t)o da's a&ter the hennai*based com!an' announced !(ans to ro(( out its (atest 125 cc bi2e 14(ame1 )ith ontro((ed ombustion @ariab(e Timing %nte((igent > *@Ti? techno(og'$ Bajaj Auto #td is !(anning to sue south %ndian riva( T@9 Motor o &or :in&ringing: u!on inte((ectua( !ro!ert' rights o& its !atented digita( t)in s!ar2 ignition ><T9i? techno(og'$

&irst is the !ur!ose &or )hich the' are doing it >use o& t)in s!ar2 ignition &or enhanced !er&ormance and better mi(eage?$ 9econd(', the siCe >o& engine? is same and third, construction o& engine is a(so the sa#$%&

"The

2$ ;xhausT;

Bajaj gets !atent &or ;shausT; techno(og' . "The %ndian "atent H&&ice granted Bajaj Auto a !atent &or its 1;xhausT; 1 invention vide "atent No 25149/ dated March 5, 2--9$ This grant )as !ub(ished in "atent +aCette, dated March 2., 2--9 ;xhausT; stands &or ;xhaust Tor8ue ;x!ansion hamber, a Bajaj Auto trademar2$ The techno(og' invo(ves use o& a sma(( chamber connected to the exhaust !i!e o& the engine to modi&' the bac2*!ressure and the s)ir( characteristics, )ith an aim to im!rove the (o)*end !er&ormance o& the bi2es$ This )as attem!ted in res!onse to the issue o& a re!orted (ac2 o& (o)* end res!onse in Bajaj1s sing(e*c'(inder &our*stro2e engines$ The ;xhausT; techno(og' is c(aimed to be high(' e&&ective in im!roving the overa(( engine res!onse, es!ecia((' the (o)*end tor8ue characteristics$ This enhanced !er&ormance is c(aimed to come at no (oss o& to!*end !er&ormance or engine smoothness$

;ar(ier, BA# had a!!(ied &or !atent o& this techno(og' in 2--4$ #ater, T@9 unvei(ed a series o& ne) !roducts, )hich Bajaj a((eged o& !atent in&ringement o& its ;xhausT; techno(og' and served notice to the hennai*based &irm in <ecember, 2--.$ Bajaj Auto c(aimed that ;xhausT; signi&icant(' im!roves (o)* and mid*range tor8ue >tendenc' o& a &orce to rotate an object about an axis? in a sing(e c'(inder &our stro2e engine, em!(o'ing a chamber o& !redetermined vo(ume attached to the exhaust !i!e$

TAA<;MAA73 1$Bajaj has used its (ogo as a Trademar2$

2$ The )a' o& )riting "u(sar in a s!ecia( &ont is a(so a Trademar2$

%N<G9TA%A# <;9%+N

1$9!ort' (oo2 $

2$Muscu(ar 4ue( Tan2

5$9(ee2, (am! T)in ro), #ight*;mitting <iodes >#;<s? &or the tai( and bra2e

1. www.indiaprwire.com/pressrelease/auto 2. www.2wheelsindia.com/ 2''6/11/new-()*)*-+,-.)/-2''!00-picsimages 3. www.2wheelsindia.com/ 2''6/12/()*)*-+,-.)/-2''!00-12.i 4. www.scribd.com/doc/127 17!6/ B)*)*-"ard-#opy . www.$ic%y.in/straight&rmtheheart/+,-.)/!2''00-$ersus-new-%ari'ma