Skeptic

Deconstructing the Dead

Crossing over to expose the tricks of popular spirit mediums By MICHAEL SHERMER
Like all other animals, we humans evolved to connect the dots between events so as to discern patterns meaningful for our survival. Like no other animals, we tell stories about the patterns we nd. Sometimes the patterns are real; sometimes they are illusions. A well-known illusion of a meaningful pattern is the alleged ability of mediums to talk to the dead. The hottest medium today is former ballroom-dance instructor John Edward, star of the cable television series Crossing Over and author of the New York Times best-selling book One Last Time. His show is so popular that he is about to be syndicated nationally on many broadcast stations. How does Edward appear to talk to the dead? What he does seems indistinguishable from tricks practiced by magicians. He starts by selecting a section of the studio audience, saying something like Im getting a George over here. George could be someone who passed over, he could be someone here, he could be someone you know, and so on. Of course, such generalizations lead to a hit. Once he has targeted his subject, the reading begins, seemingly using three techniques: 1. Cold reading, in which he reads someone without initially knowing anything about them. He throws out lots of questions and statements and sees what sticks. Im getting a P name. Who is this, please? Hes showing me something red. What is this, please? And so on. Most statements are wrong. If subjects have time, they visibly shake their heads no. But Edward is so fast they usually have time to acknowledge only the hits. And as behaviorist B. F. Skinner showed in his experiments on superstitious behavior, subjects need only occasional reinforcement or reward to be convinced. In an expos I did for WABC-TV in New York City, I counted about one statement a second in the opening minute of Edwards show, as he rifed through names, dates, colors, diseases, conditions, situations, relatives and the like. He goes from one to the next so quickly
you have to stop the tape and go back to catch them all. 2. Warm reading, which exploits nearly universal principles of psychology. Many grieving people wear a piece of jewelry that has a connection to a loved one. Mediums know this and will say something like Do you have a ring or a piece of jewelry on you, please? Edward is also facile at determining the cause of death by focusing on either the chest or the head area and then working rapid-re through the half a dozen major causes of death. Hes telling me there was a pain in the chest. If he gets a positive nod, he continues. Did he have cancer, please? Because Im seeing a slow death here. If the subject hesitates, Edward will immediately shift to heart attack. 3. Hot reading, in which the medium obtains information ahead of time. One man who got a reading on Edwards show reports that once in the studio, we had to wait around for almost two hours before the show began. Throughout that time everybody was talking about what dead relative of theirs might pop up. Remember that all this occurred under microphones and with cameras already set up. Whether or not Edward gathers information in this way, mediums generally neednt. They are successful because they are dealing with the tragedy and nality of death. Sooner or later we all will confront this inevitability, and when we do, we may be at our most vulnerable. This is why mediums are unethical and dangerous: they prey on the emotions of the grieving. As grief counselors know, death is best faced head-on as a part of life. Pretending that the dead are gathering in a television studio in New York to talk twaddle with a former ballroom-dance instructor is an insult to the intelligence and humanity of the living. Michael Shermer is the founding publisher of Skeptic magazine (www.skeptic.com) and the author of How We Believe and The Borderlands of Science.
SCIENTIFIC AMERICAN

The hottest medium today is a former ballroom-dance instructor.

BRAD HINES

www.sciam.com

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