Profile of overseas visitors to cultural historical sites in 2011

Revised July 2013

Table of Contents Table 1 Overseas visitors to cultural/historical sites (000s) ....................1 Table 2 Market distribution of overseas visitors (%)..............................1 Table 3 Type of attractions visited - overseas visitors (%) .....................1 Table 4 Purpose of visit - overseas visitors (%)....................................1 Table 5 Route of entry (%) ...............................................................1 Table 6 Month of arrival (%) .............................................................2 Table 7 Length of stay (%) ...............................................................2 Table 8 Experience of Ireland (%) .....................................................2 Table 9 Social class (%) ...................................................................2 Table 10 Party composition (%) ........................................................3 Table 11 Respondent age (%) ...........................................................3 Table 12 Use of car (%) ...................................................................3 Table 13 Nights by region (%) ..........................................................3 Table 14 Regions visited (%) ............................................................4 Table 15 Accommodation nights (%) ..................................................4 Table 16 Type of arrangement (%) ....................................................4 Table 17 Breakdown of spend (%) .....................................................5

Table 1 Overseas visitors to cultural/historical sites (000s)

Visitors Holidaymakers

3,176 2,237

Table 2 Market distribution of overseas visitors (%)

Britain Mainland Europe North America Other Areas Visitors 29 43 21 19

Holidaymakers 29 41 24 7

Table 3 Type of attractions visited - overseas visitors (%)

All Britain 23 21 23 21 Houses/castle Monuments Museums/art galleries Heritage/interpretive 82 67 61 57 Mainland Europe 46 47 46 46

North America 23 24 24 26

Other Areas 8 8 8 8

Table 4 Purpose of visit - overseas visitors (%)

Holiday Visiting friends & relatives Business Other All 56 33 2 10 Britain 46 47 1 3

Mainland Europe 53 30 2 15

North America 68 24 3 6

Table 5 Route of entry (%)

Visitors All 8 3 25 48 16

All 7 4 24 44 20

Sea from Britain Sea from Mainland Europe Air from Britain Air from Mainland Europe Transatlantic air

Holidaymakers Britain Mainland Europe 23 2 8 74 2 2 87 *

North America 3 1 15 11 70

1 Overseas visitors to cultural/historical sites in 2011

Table 6 Month of arrival (%)

Visitors All 16 9 10 14 13 15 9 15

All 13 9 11 15 13 15 9 14

January-March April May June July August September October-December

Holidaymakers Britain Mainland Europe 21 12 9 11 12 10 14 13 9 15 11 17 9 8 16 13

North America 10 8 11 19 12 11 12 12

Table 7 Length of stay (%)

Visitors All 19 19 25 22 14 13.8

All 23 18 28 25 5 7.4

1-3 nights 4-5 nights 6-8 nights 9-14 nights 15+ nights average length of stay (nights)

Holidaymakers Britain Mainland Europe 51 18 20 21 15 29 12 25 3 8 5.3 7.9

North America 12 12 34 38 3 8.2

Table 8 Experience of Ireland (%)

Visitors All 6 56 38 All 1 67 32

Irish-born First visit Repeat

Holidaymakers Britain Mainland Europe 4 1 40 71 56 28

North America * 74 25

Table 9 Social class (%)

Visitors All 28 57 11 3

All 31 55 11 3

Managerial/professional (AB) White collar (C1) Skilled worker (C2) Unskilled worker (DE)

Holidaymakers Britain Mainland Europe 27 26 49 61 17 10 6 3

North America 40 50 8 1

2 Overseas visitors to cultural/historical sites in 2011

Table 10 Party composition (%)

Visitors All 38 33 13 17

All 21 42 14 22

Alone Couple Family Other adult party

Holidaymakers Britain Mainland Europe 22 18 46 43 12 14 20 25

North America 22 40 17 21

Table 11 Respondent age (%)

Visitors All 23 24 15 16 13 8

All 18 25 17 19 15 7

16-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65+ years

Holidaymakers Britain Mainland Europe 13 20 16 30 19 19 22 16 20 10 10 4

North America 17 21 15 19 18 9

Table 12 Use of car (%)

Visitors All 8 26 67

All 8 34 58

Car brought Car hired Car not used

Holidaymakers Britain Mainland Europe 20 9 13 36 68 55

North America 4 47 53

Table 13 Nights by region (%)

Visitors All 45 6 5 16 8 16 4

All 37 3 6 27 8 15 4

Dublin East & Midlands South-East South-West Shannon West North-West

Holidaymakers Britain Mainland Europe 40 38 5 3 6 7 37 22 2 7 6 17 4 5

North America 37 3 6 28 12 14 3

3 Overseas visitors to cultural/historical sites in 2011

Table 14 Regions visited (%)

Visitors All 69 11 15 35 17 27 8

All 77 9 18 44 22 34 10

Dublin East & Midlands South-East South-West Shannon West North-West

Holidaymakers Britain Mainland Europe 63 80 7 11 8 20 27 39 4 20 7 39 3 12

North America 80 9 26 60 39 45 11

Table 15 Accommodation nights (%)

Visitors All Hotels Guesthouse/ B&Bs Caravan/camping Rented Friends/ relatives Hostels Other 13 9 1 31 23 6 17 All 37 25 3 10 9 13 3

Holidaymakers Britain 37 14 2 16 19 5 7 Mainland Europe 28 29 6 10 8 16 3 North America 51 24 8 5 10 2

Table 16 Type of arrangement (%)

Visitors All n.a. n.a.

All 21 79

Package* Independent

Holidaymakers Britain Mainland Europe 7 18 93 82

North America 36 64

* Prepaid an inclusive price for fares to/from Ireland and at least one other element of the holiday.

4 Overseas visitors to cultural/historical sites in 2011

Table 17 Breakdown of spend (%)

Visitors All 27 35 8 11 16 2

All 29 34 8 12 15 1

Bed and board Other food and drink Sightseeing/entertainment Internal transport Shopping Miscellaneous

Holidaymakers Britain Mainland Europe 35 29 36 34 10 8 9 13 9 15 2 1

North America 29 33 8 12 17 1

Estimates are based on information from the CSO's Country of Residence Survey (CRS) and Filte Ireland's Survey of Overseas Travellers Notes to Tables: Note 1: Holidaymakers are defined as visitors who stated that their main reason for visiting Ireland was a holiday. Note 2: Respondent age - This refers to the age of visitors/holidaymakers stating that they have engaged in this activity. Note 3: Regions visited - where visitors/holidaymakers spent at least one overnight. Note 4: In the tables, * means less than 0.5%, - means 0%.

5 Overseas visitors to cultural/historical sites in 2011