COLEGIO BOSQUE DEL PLATA

Departamento de Ingls Educacin Secundaria

Trabajo prctico de progreso
NAME............................................................................... DATE....................... COURSE.............................
AREA: Language

MARK....................................................................
TEACHER: Gonzalo Zuloaga

OBJECTIVES
You are learning:
to recognise the purposes of advertising and the effect it
has on its target audience;
to identify examples of persuasive language in adverts
and to understand their effect on the audience.

1. Look at the TEXTS below. THINK: What text types can you see? What genre do they belong to? What is
their purpose? Read the texts and check your ideas.
A

2. Analyse TEXT A in detail. Answer the questions below. Use the USEFUL EXPRESSIONS box for help.
a) Is TEXT A advertising a product or a service?
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b) What is the purpose of the advertisement?
____________________________________________
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c) What is the target audience?
____________________________________________

USEFUL EXPRESSIONS
The purpose of the advertisement is to give
information / tell a story / persuade ...
The product/service is targeted towards a teenage
boys / girls / adult men / women audience.
Another media form could be a webpage /
newspaper. It would be successful because
customers from other countries would see it.
It would / wouldnt be successful because the target
audience is ...

d) The advertisers chose to use Cosmopolitan magazine to publish the advertisement.

Can you think of another media form to advertise Givenchi? Why would it be successful? Explain.
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e) Imagine the advertisers chose to use Polo International magazine to advertise Givenchi.
Would it be a successful media form? Why or why not? Justify.
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f)

Look at the visuals. What colors do you imagine the advertisers used to attract the target audience?
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g) Why do you think the advertisers chose those colors to attract the target audience? Explain.
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h) The advertisers decided to include a model in the advertisement.
Why do you think they did so? Is it an effective way of advertising Givenchi? Justify.
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i)

How does the model connect to Givenchi?

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3. Analyse TEXT B in detail. Read the analysis below. Choose the correct words to complete the gaps.
CUSTOMERS EASY

LAPTOPS

SHORT

VISUALS

PURPOSE

SLOGAN

LONG

SERVICE

PRODUCT

AUDIENCE

PERSUADE

TEXT B
Mc Donalds Advertisement
Analysis
Text B is avertising a new

(1)

______________ offered at Mc Donalds fast food restaurants.

(2)

______________ going to the restaurant can not only enjoy a huge Big Mac and a glass of coke, but they
can also check e-mails and use Facebook at the same time.
The

(3)

______________ of the advertisement is to

(4)

______________ people to go to Mc

Donalds restaurants to eat, and to use the internet. The advertisement is targeted towards a specific

(5)

______________ : adult men and women who work in the city centre, and go to Mc Donalds to enjoy fast
food and do some work with their (6) ______________ .
The

(7)

______________ are appealing and they are closely connected to the restaurant and the

wi-fi service, as they show a person using a personal computer which has the form of a hamburger box.
The advertisement also contains a

(8)

______________ : Free wi-fi served at all restaurants. The

phrase is really (9) ______________ and (10) ______________ to remember.

4. Look at the ADVERTISEMENTS below. Answer these questions:

a) How are they similar, and how are they different?
Think about the PRODUCT, the PURPOSE, the TARGET AUDIENCE and the VISUALS.
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b) Do you find the slogans effective? Justify.
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c) Can you find examples of PERSUASIVE LANGUAGE in the advertisements?
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5. Look at the unusual products below. Choose one and complete the table below.

PRODUCT OR SERVICE

PURPOSE OF ADVERT
AND TARGET AUDIENCE

AN UNSUCCESSFUL

A GOOD WAY TO

WHY THIS IS A GOOD

WAY TO ADVERTISE

ADVERTISE

WAY TO ADVERTISE

6. You are going to create an ADVERTISEMENT for the product your have chosen. Consider the following:

the name of the product;

the special features it has;

the purpose of your advertisement;

your target audience;

the best media form to advertise your product, considering how it will reach your target audience;

an effective slogan, considering the product and your target audience;

the use of persuasive language;

visuals, colors and models (if necessary) that match your product and your target audience;

the overall design.

7. Present your advertisements to the rest of the class. Analyse them according to the criteria above.