India Online 2008

Main Report

India Online 2008

Main Report
India Online 2008

© copyright JuxtConsult
Main Report
India Online 2008

Table of content
India Online 2008 ......................................................... 1
India Online 2008 Reports ............................................... 2
Methodology ............................................................... 4
Executive Summary ...................................................... 9
Estimation of Internet Users in India .................................12

Key Findings ..............................................................18

Detailed Findings:
Reading the Graphs & Tables ..........................................35
Demographic Profile ....................................................37
Socio-Economic Profile .................................................46
Economic Profile.........................................................51
Net Usage Status.........................................................56
Net Usage Dynamics.....................................................68
Preferred Net Activities ................................................91
Most Used Websites ................................................... 101
Most Used Offline Media Brands..................................... 146
Offline Brands Recalled .............................................. 155

Segment Wise Detailed Tables ...................................... 158

Appendix ................................................................ 277

Main Report
India Online 2008

India Online 2008

In our endeavor to keep improving the quality of our India Online study,
this year we have extended its coverage beyond just urban India and
measured and profiled internet usage in the rural India as well. This
makes the India Online 2008 estimates of Internet user-ship, as well of
its growth and penetration in India, probably one of the most
comprehensive in the country.

Other improvements made in the study this year involve enhanced

coverage of information, especially in the areas of usage from cyber
cafés, usage of vernacular language websites and website preferences
for 4 new online activity categories, namely, professional networking,
sharing pictures, sharing videos and buying/renting movie CD/DVDs
online.

Like in the previous years, we conducted two large-scale ‘primary’

surveys this year as well - one offline and one online. The offline or
‘land survey’ was done to identify the internet users and non-users in
the population. Information collected from this survey was used to
estimate Internet user-ship and its growth and penetration in India.

The online survey was done to capture the detailed net usage
dynamics, behavior and preferences from the actual internet users
while they were online. Information collected from this survey was
used to gain ‘insightful’ understanding of current net usage behavior
and preferences of various kinds of online Indians.

The land survey was conducted in March-April 2008 and both its
coverage area and sample sizes were significantly higher this year. The
extended ‘coverage area’ of the land survey meant including the 5,000
to 20,000 population size towns also (making the survey representative
of all possible urban town classes in India) and a representative
coverage of rural areas within 15 km distance from these towns. The
extended ‘sample sizes’ meant an addition of 2,000 more respondent
households in the urban areas and 4,000 new respondent households in
the rural areas, taking the total household sample count of land survey
to over 16,000.
The ‘online’ survey was conducted almost in parallel in April 2008
collecting more than 15,000 in-depth and usable responses for final
analysis and reporting.

The key information included in the various reports cover the

demographic and socio-economic profiles of the net users, their
household asset ownerships, place of accessing internet, net usage
dynamics, online activities undertaken, website preferences, online
buying behavior and spends, response to online marketing stimuli and
much more.

In sum, what you get in India Online 2008 reports is an insightful

understanding of online Indians as ‘consumers’ and not just faceless net
users, including their brand (website) preferences for 26 highly popular
online activities.

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India Online 2008

Reports
Main Report
X Overall Status and Usage of Internet in India

User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Urban versus Rural net users
X Net users by their socio-economic (SEC) profile
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up, etc.)
X Net users by city type (metros, urban uptowns, emerging towns,
rest of the towns)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy online spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users as financial investors
X Vernacular language net users

Category Supplementary Reports: (Comparative Profiling of

Top 5 Websites)
X Online shopping
X Emailing
X Instant messaging / chatting
X Job search
X Matrimony
X Info search – English
X Travel booking
X Social networking
X Professional networking
X Friendship / dating
X Sharing pictures
X Sharing videos
X Online news
X Financial info/news

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X Online share trading

X Net telephony
X Cinema content
X Buy / rent movie CD/ DVD
X Sports content
X Online music
X Online games
X Online real estate
X Mobile content download
X Astrology
X Online education / learning
X Vernacular language content (by popular Indian languages)

Note- All supplement reports are subject to sufficiency of sample

responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.

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Methodology
Like last year, this year again we conducted both a ‘land’ survey and an
‘online’ survey separately.

The focus of the land survey was on identifying the internet users and
non-users in the population, capture their demographic and household
profile, and thereby estimate the size of the internet user base in
India. The focus of the online survey was on capturing the internet
user’s net usage details while they are online, and thereby understand
their current net usage behavior and preference patterns. The two
surveys had some common questions on demographic profiles and net
usage behavior to help us link up the two sets of data at the data
processing stage.

The land survey

This year’s land survey was conducted and completed between early-
March and early-April 2008. The objective of the land survey was two
fold.

The first objective was to help us estimate the internet user-ship in

both urban and rural areas of India, as with a land survey we could
cover both the user and non-user population of the internet in a
representative way. The second objective was to derive relevant
demographic ‘multipliers’ from this survey which could then be applied
to the internet usage data collected from the online survey to make
that data representative of the entire internet using population in India
and not just of those who are more likely to participate in an online
survey.

In order to derive more comprehensive and authentic estimates of the

current user-ship of Internet in India, and draw out an even more
representative internet usage behavior patterns in the study, this year
we further broadened the scope of our land survey by:

X Increasing the household sample base in the urban areas to 12,500

(from 10,000 last year) and the coverage of the number of cities to
40 (from 31 last year). The distribution of these 40 cities was done
ensuring a good spread across the 4 regions of the country and
covering all ‘urban town classes’ as defined in the census (right
down to 5,000-20,000 population size towns). The list of the 40
selected towns and their regional and town class distribution is
displayed in Table 1.

X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC ‘weights’ derived from the actual urban

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population statistics from authentic govt. Sources (National Sample

Survey Organization and Census of India).

X Care was taken that all relevant classes of towns with population
size right down to 5,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south,
east, west and central parts of the city. From each location within
a city an equal number of households from the five socio-economic
classes A, B, C, D, and E were surveyed.

X Lastly, we added another 4,000 household sample base from the

rural areas. This sample collection was spread across 160 villages, 4
villages each around the 40 urban towns surveyed. The 4 villages
were selected as 2 villages each on either side of the town within 8-
15 km distance. The villages were selected as the first 2 villages
within 8-15 km distance before entering the town limits while
approaching the town and the first 2 villages within 8-15 km
distance after the town limits while leaving the town.

These enhancements and refinements in the sampling methodology

ensured that this year we get an even better representation of various
types of internet users both in urban as well as rural India.

The 40 cities where the land survey was conducted (together with 4
villages each around them) and the size of the sample data collected
from each of these cities are as follows:

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Table 1: Detailed sample base distribution of the land survey

Urban Sample Rural Sample Total Sample

Region City City Class
Size Size Size
Kanpur (UP) 10 lakh + 386 100 486
Ludhiana (Pun) 10 lakh + 299 100 399
Allahabad (UP) 5 lakh – 10 lakh 300 104 404
Ajmer (UP) 1 lakh – 5 lakh 300 100 400
Bhadohi (UP) 50 K – 1 lakh 351 100 451
North
Muradnagar (UP) 50 K – 1 lakh 300 100 400
Sohna (Har) 20 K – 50 K 307 100 407
Patna (Bih) 10 lakh + 400 100 500
Phillaur (Pun) 20 K – 50 K 303 104 407
Kishangarh (Raj) 5 K – 20 K 300 95 395
Mumbai (Mah) 10 lakh + 249 100 349
Ahmedabad (Guj) 10 lakh + 400 102 502
Pune (Mah) 10 lakh + 397 99 496
Rajkot (Guj) 5 lakh – 10 lakh 300 100 400
Dewas (MP) 1 lakh – 5 lakh 304 97 401
West
Hinganghat (Mah) 50 K – 1 lakh 295 99 394
Mhowgaon (MP) 20 K – 50 K 300 100 400
Katol (Mah) 20 K – 50 K 298 103 401
Ghogha (Guj) 5 K – 20 K 300 100 400
Bhaurasa (MP) 5 K – 20 K 285 66 351
Kolkata (WB) 10 lakh + 288 100 388
Guwahati (Ass) 5 lakh – 10 lakh 300 100 400
Bhubneshwar (Ori) 5 lakh – 10 lakh 300 97 397
Raniganj (WB) 1 lakh – 5 lakh 304 101 405
East Bhatapara (Chat) 50 K – 1 lakh 300 100 400
Dimapur (Nag) 50 K – 1 lakh 305 118 423
Champa (Chat) 20 K – 50 K 300 100 400
Baliari (Jha) 5 K – 20 K 300 82 382
Khusrupur (Bih) 5 K – 20 K 300 99 399
Chennai (TN) 10 lakh + 299 100 399
Bangalore (Kar) 10 lakh + 400 100 500

Hyderabad (AP) 10 lakh + 400 118 518

Vizag (AP) 10 lakh + 400 100 500

South Mysore (Kar) 5 lakh – 10 lakh 300 100 400

Kozhikode (Ker) 1 lakh – 5 lakh 295 100 395
Nellore (AP) 1 lakh – 5 lakh 249 84 333
Cheruvannur (Ker) 50 K – 1 lakh 301 95 396
Edapaddi (TN) 20 K – 50 K 192 83 275
Pallavakam 5 K – 20 K 300 100 400
Total 12,507 3,946 16,453

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To check for both the ‘regular’ as well as ‘occasional’ usage of the

Internet, at each of the 16,000 households contacted it was queried:

X If any member of the household use the Internet ‘at all’ from
anywhere (home or any location outside)? And

X If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?

Some further questions related to the specifics of demographic profile

of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and internet was separately
checked for each member of the household from the respondent.

The above information about the ‘head of the household’, especially

their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class,
region and type of house lived in case of rural respondents were used to
‘link up’ to the similar authentic Government of India data to estimate
the Internet user-ship as well as to generate the appropriate
‘multipliers’ that were later to be applied to the data collected from
the online survey.

The online survey

This year’s online survey was conducted and completed between end-
March and early-May 2008. The objective of the online survey was to
collect ‘in-depth’ information on the internet usage patterns and other
media usage patterns among the various types of net users.

This year, the online survey was conducted using the ‘contextual
search’ based survey ad campaign on Google (AdSense) and
JuxtConsult’s own online consumer panel (www.getcounted.net). As
eventually the individual level demographic ‘multipliers’ of the internet
users, as ingenerated from the ‘land’ survey, were to be applied to
make the data collected online representative of the entire online
population in India, the data collected online did not necessarily had to
be representative per se. We just needed to ensure (and we did) that
enough samples were collected ‘online’ for each of the 60 combinations
of the demographic parameters from the urban sample (4 zone X 3 town
classes X 5 SEC classes) and 20 combinations of the demographic
parameters from the rural sample (4 zone X 5 SEC classes) on which the
‘multipliers’ derived from the land survey was being applied to.

The online survey was conducted using an e-questionnaire segmented

into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
‘respondent fatigue’ to an extent that was practically possible.

In this year’s study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space. The net

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usage behavior and preferences of new phenomena like professional

networking, sharing pictures, sharing videos and language content
checking were also included.

In the online questionnaire, a response format of ‘clicking’ a single or

multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer ‘none’ or ‘any other’. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type ‘none’ if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited ‘unprompted’.

Further, to enlist complete and sincere responses, an incentive of a

significant cash prize was also announced for one selected respondent
to be given at the end of the survey.

Over 15,875 unduplicated, complete and clean responses were

collected from the online survey campaign in about 4 weeks time. All
these usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.

Finally, the appropriate weights (multipliers) as derived from the land

survey were incorporated into the usable online survey responses to
make them ‘representative’ of the entire urban online population. This
ensured that online survey findings are ‘representative’ of the entire
urban online population and not just of those who are ‘more likely’ to
fill up an online surveys (because of factors like convenience of access,
regularity of usage, attractiveness of the incentive prize offered for
filling the survey, etc.).

The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making ‘insightful’
analysis and conclusions as contained in the various reports of the India
Online 2008 study.

Note – Because of a deeper and more robust coverage of internet usage

among the smaller towns (down to 5,000 population town classes) as
well as inclusion of the internet users from the rural areas, this year’s
data at the overall India level is not directly comparable to that of the
last year. Last year’s findings represented only the urban online Indians
up to town size of 20,000 individual population.

Yet, to report trends and changes over the last year, while ensuring
that we almost compare only apples to apples, we have compared last
year’s urban data with that of this year’s urban data only.

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Executive Summary
Online user base touching 50 million in India, 1 in 5 users coming
from rural areas. The total base of internet users in India stands at
49.4 million currently. 82% of online Indians come from the urban areas
and 18% from the rural areas. At these levels, the penetration of
internet stands at 4.5% of the total population of India.

Within the total base of online Indians, 71% are ‘regular’ internet users
(defined as those internet users who use the internet at least once a
month), and 57% are ‘daily’ net users (effectively 28.2 million daily
internet users).

A year of ‘healthy’ growth in urban user base. The overall internet

using population in urban India grew by 33% during April 2007 - April
2008 (as compared to 28% in the previous year). More importantly, the
added new users are as many ‘regular’ internet users as the
‘occasional’ ones. (4.86 million and 5.16 million respectively).

The bulk of regular internet users come from the non-metro towns.
After inclusion of the ‘rural’ internet users only 30% of all regular
internet users came from the top 8 metro cities. The tier 3 and tier 4
smaller towns and rural areas account for the bulk 52% of the regular
online Indian population.

Yet, almost 70% of the regular internet users continue to constitute

what is perceived as the ‘urban consuming class’ (SEC ‘A’, ‘B’ and ‘C’).

Internet user base is increasingly skewing towards the ‘younger’

India. The proportion of ‘under 25’ years age group net users have
grown into the ‘majority’ now, accounting for 52% of the total internet
user base in Indian. At 44% the 19-24 year age band emerges as the
‘single largest’ age group of regular internet users this year.

Online Indians represent the ‘masses’ as well as the ‘classes’. Though

55% of all regular internet users have monthly household income of less
than Rs.10,000, automobile ownership among them is as high as 64%.
51% of them work as ‘salaried’ employees in the corporate world and
52% of them have taken up a ‘loan’ of some kind. 72% of them have
personal computers or laptops at home.

‘Home’ emerges as the most preferred place of accessing internet.

Almost half of the regular internet users (46%) access the net from
more than one place of access. On multiple access, place of work still
continues to be the single largest place for accessing internet at 60%.
However when it comes to the ‘single most preferred’ place of
accessing internet, 41.2% prefer to access the net from home, just
marginally higher than 40.6% preferring to do so from the place of
work.

The ‘peak usage’ time bands come out as 9 a.m. To 12 noon at office, 6
p.m. To 9 p.m. At cyber cafes and 9 p.m. To 12 midnight at homes.

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Net is the ‘dominant’ medium in the homes of online Indians. Almost

9 out of 10 regular internet users accessing the net from home or place
of work do so ‘daily’ (though only 33% of cyber café based internet
users access the net on daily basis). More importantly, Internet users
who access the net from home tend to be relatively ‘heavier’ users of
the internet as compared to the ‘offline’ mediums (TV, newspaper and
radio). Regular internet users tend to be the lightest users of radio,
followed by newspaper and then TV.

Social interactivity and entertainment related content are the most

popular online. On an average an online Indian undertakes over 15
activities online. Communication and social interactivity activities
(emailing, instant messaging/chatting, dating/friendship and
matrimonial search) and entertainment activities (news, sports,
movies/music, and cricket) stand out as the most popular online
activities.

If we combine all the social interactivity related online activities

together (IM/chat, networking, communities, sharing pictures and
videos, blogs, etc.) Then 81% of all online Indians undertake some or
the other ‘social interactivity’ activity online.

The emergence of the ‘local language website’ users. Almost 1 in 3

online Indians (34%) is already using local language websites (up from
just 12% last year). Further, the proportion of internet users who
generally prefer to read in local language has also gone up from 59%
last year to 72% this year.

Net is increasingly becoming a ‘shopping window’ among the online

Indians. 4 out of 5 online Indians (80%) either search or buy products
online, making the base of ‘online shoppers’ in India as large as 28
million.

Of these online shoppers only 28% or 8 million are online ‘buyers’

currently. The rest 72% are just online ‘window shoppers’. The base of
active online buyers has grown by 29% in the last one year, at best an
‘average’ growth rate (as internet user base itself has grown by 33% in
the same period).

A substantial 92% of all active online buyers have bought a travel

product online (up 8% points over last year) and 51% have bought a non-
travel product online (down 5% points over last year).

Google leads the online landscape, both in ‘mind share’ as well as

‘user share’. Unlike last year, when Yahoo was the most top of mind
recalled online brand but Google the most used website overall, this
year Google sweeps the charts on both counts. Google leads the ‘mind
share’ at 37% (Yahoo follows next at 32%) and leads the ‘user share’ at
28.4% (Yahoo this time follows very closely at 27.6%).

However, when it comes to conversion of ‘mind share’ into actual ‘user

share’ at the overall level, it is neither Yahoo nor Google but Gmail and
Orkut which shows the best recall-to-usage conversion ratios (1.56 and

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1.45 respectively). The other top online brands showing above average
conversion ratio are Rediff, Sify and Moneycontrol.

To sum up, internet usage in India has shown a healthy growth in last
one year. More importantly, it is showing clear signs of evolving and
becoming the ‘dominant medium’ of interacting with the world for a
good proportion of the regular online Indians. It is increasingly
becoming more and more relevant and meaningful in their ‘personal’
lives (and not just their work lives). However, online buying has not
really picked as much this year, making net more of a ‘window shop’
rather than an ‘online market’ in any true sense of the word (except for
the travel products maybe).

The fact that the bulk of Indian consumer mass comes from the
vernacular Indian world, the increasing usage of local language
websites is one of the most important elements of internet usage to
watch for in the future. Availability of relevant and meaningful local
language content and applications on the net, together with affordable
access, may become the biggest enabler (or the biggest limiting factor)
in the future growth of Internet usage in India.

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Estimation of
Internet Users in
India
JuxtConsult this year again continued with its unique and tried-and-
tested method of using a combination of ‘land’ survey at household
level to identify both users and non-users and an ‘online’ survey to get
Internet users’ detailed responses. To work out a methodologically
sound and technically correct sampling and estimation process,
JuxtConsult once again took the expert advice of Indicus Analytics, one
of the leading economic research firms in India.

Before explaining our method of estimation of the internet users’ count

in India in detail we would like to qualify the fact that depending upon
the definition used of what constitutes an Internet user, methodology
used, and the quality of the underlying data, many different estimates
have been thrown up on internet user-ship in India from time to time 1.
Usual sources are: the regulators, industry associations and research
agencies like us. It is advisable that these differing numbers (estimates)
are not compared directly with one another without understanding how
these have been arrived at.

Estimation methodology
Coming to “how JuxtConsult’s estimate of internet users in India
arrived at?”, we have once again brought in a few key improvements in
our estimation methodology this year to attempt to arrive at a more
accurate and representative estimate of the internet user-ship in India.
These changes are :

X Complete representation of Urban India: As explained earlier in

the methodology section, this year our land survey went deeper to
bring in representation of all 5,000 plus population towns in Urban
India. This has in effect made the survey (and the estimate)
representative of all 600+ districts and 5,500+ towns in India. The
sample selection for the land survey was also done very carefully to

1
Why are the estimates from varying sources so different? There are many
reasons – differences in methods, orientations, and definitions, all contribute.
For instance who is an Internet user – is he / she one who uses the net at least
once a month? Or is a net user someone who uses it once a day? Also some
estimates are based on expected growth, where past growth is ‘proxied’ for
expected growth. It is evident that in the nascent stage of any industry, the
number of consumers grows exponentially in the initial stages, then grow
linearly, and then at a slowing rate. Blind use of past growth can therefore lead
to inordinately high and overly optimistic projections.

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bring in representation of all four zones, maximum states and all 8

town classes 2.

X First ever attempt to bring in representation of Rural India: No

estimates of internet users in India can be called truly
comprehensive and representative unless they also include the rural
areas based internet users. It was imperative therefore that we
would at some stage correct this anomaly and attempt to bring in
the estimation of rural internet users in India also in the total
count. We have done so this year and believe that this may
probably the first serious attempt in India to estimate and profile
the rural internet users.

X Allocation of equal quotas for SEC 3 to avoided skew of lower

SECs in the sample: Many a time field interviewers find
respondents easily from lower SECs (being higher in proportion) for
face-to-face interviews. When one is trying to estimate incidence
rate, it is difficult to avoid this. Hence this year we decided to pre-
set an equal quota of all 5 SECs in the urban areas to avoid any kind
of bias coming in from a possible skewed selection of respondents
at the field level in terms of their SEC profile.

X Collection of household parameters at an Individual adult level:

In order to estimate internet users we went well beyond collecting
information to just know the internet user and non-user proportions
in the population. We further probed for the ‘characteristics’ of the
head of household and some of the other basic household
characteristics like total members in the household, their
demographic profiles and the household’s asset ownership.

We not only queried the respondent to provide the number of male and
females in the family, their respective demographic profiles, and the
asset ownerships of the household but also collected very rich and
relevant information on each of the adult member (12 years and above)
in that household. Starting from gender; age; educational and
occupation characteristics; degree of proficiency in speaking, reading
and writing English; we finally collected ‘ever’ and ‘regular’ users of
computer and internet.

X Probability of Individuals not being reported as Internet user by

the respondent: We have been carefully analyzing the numbers
from our various surveys since 2005, telephonic survey for Internet
user incidence, off-line land survey, and the online surveys of
internet users. We have found from our various surveys that the

2
The town definitions and classifications were referenced from the 2001
Census, where towns are classified basis their population into classes like: 5,000
to 20,000 population; 20,000 to 50,000; 50,001 to 1,00,000; 1,00,001 to
5,00,000; 5,00,001 to 10,00,000; 10,00,001 to 30,00,000; 30,00,001 to
50,00,000 and above 50,00,000 population.

3
Based on the education & occupational profile of the Chief Wage Earner (the
one who contributes maximum income towards monthly household expenses),
classifying the urban Indian households into 5 socio economic classifications
(SEC). Refer to appendix for the detailed SEC grid.

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‘probability’ of an individual not being reported as internet user by

the other members of the household is about 15%. These
probabilities were also calculated for various groupings like
‘number of member in a household’, ‘town class’ and ‘SEC’ level.

Basis that we arrived at a ‘correction factor’ to take care of probability

of respondent’s lack of awareness about internet users in the
household. Like last year, in this year’s estimation of internet using
population in urban India we have again used this correction factor to
further improve our numbers. In this way, we also ensured that we are
consistent in our estimation of the ‘growth’ in usage over the last year
and make this year’s data comparable with the last year’s data.

X Government of India data sources for universe estimates to

generate multipliers: Using data from the National Survey of
Savings and Income, National Sample Survey Organization’s large
sample employment survey, and district level detailed demographic
data from the Census of India, Indicus Analytics estimated the
number of households across the 5 SEC categories in the urban
areas (A, B, C, D, and E) and further broke it up to three town
classes (less than 100,000 households, 100,000 to 500,000
households and greater than 500,000 households) for each of the
geographical regions of the country.

Hereafter a household level ‘multiplier’ was constructed for each of the

household showing some varying combination of these three factors
(SEC, city class and region). This resulted in deriving 60 distinct
household level multipliers (5 SECs * 4 Regions * 3 Town Classes). These
60 multipliers (or weights) were then applied to the 12,507 household
sample achieved through the land survey to make it representative of
the 72 million urban households. In case of Rural Sample we have been
able to make an estimate with two factors, i.e., Regions & Rural SEC
(R1, R2, R3, R4 and R5). This resulted in 20 distinct multipliers (5 Rural
SECs * 4 Regions). These 20 multipliers were then applied to the 3,946
rural sample achieved to make it representative of the 159 million rural
households.

Thereafter, individual level responses received on usage of ‘computer’

and ‘internet’ from our land survey was analyzed to arrive at the
Internet using ‘households’ as well as ‘individuals’. This estimated
number in turn was used to arrive at second set of multipliers to be
applied on the internet users sample achieved online.

The estimates
After making all the relevant ‘corrections’ to make this year’s data free
of possible biases and consistent with our last year’s data, we arrived
at our final estimates for the internet using population in both urban as
well as rural India in 2008. These estimates, along with a comparative
view of internet using population estimates from the last 3 years, are
provided as follows:

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 India Online 2008

Table 2: A comparative view of the internet using population estimates

2005 2006 2007 2008

Estimated Internet user-ship
Urban - Internet using individuals (regular) 17.63 mn 21.95 mn 25.17 mn 30.03 mn
Urban - Internet using individuals (occasional) 5.20 mn 1.65 mn 5.15 mn 10.31 mn
Urban - Internet using individuals (total) 22.83 mn 23.60 mn 30.32 mn 40.34 mn

Rural - Internet using individuals (regular) 5.06 mn

Rural - Internet using individuals (occasional) 4.00 mn
Rural - Internet using individuals (total) 9.06 mn

All India - Internet using individuals (regular) 35.09 mn

All India - Internet using individuals (occasional) 14.31 mn
All India - Internet using individuals (total) 49.40 mn

Growth
Urban - Internet using individuals (regular) 25% 15% 19%
Urban - Internet using individuals (occasional) -68% 212% 100%
Urban - Internet using individuals (total) 3% 28% 33%

Penetration
All Urban Internet Users as % of population of India 7% 7% 9% 12%
All Rural Internet Users as % of population of India 1.1%
All Internet Users as % of population of India 4.3%

X We estimate the total ‘regular’ internet users in India to be 35.09

million, where the regular users are defined as those who use the
internet at least once a month, which is also the internationally
accepted norm. The regular internet using urban Indians in 2007 has
grown by 19% to 30.09 million from 25.17 million.

X Of the regular users 28.08 million (82%) are male users and 6.2
million (18%) are female users.

X Of the 35.09 million regular online users about 25 million use

internet everyday.

X With a total of about 15.4 million estimated urban households

having one or more regular internet user, the average regular
internet users per household is 1.95. In case of rural the average
regular internet user per household is just 1.

X In addition to the 35.09 million regular users of internet, we

estimate that there are an additional 14.31 million ‘occasional’
users of the internet in India (defined as those who use the internet

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for less than once a month). This makes the total internet using
population in India to be not more than 49.4 million currently.

X At 40.34 million ‘urban’ users, the penetration of internet usage in

urban India is around 12% of the total urban population (our
estimate of total urban Indian population in 2008 is about 337.2
million). With rural Internet user base estimated to be 9.06 million,
the penetration of Internet in rural India is around 1.1% of the total
rural population (our estimate of total rural population in 2008 is
about 811.3 million).

X With these numbers, the total all-India penetration of internet

usage would range around 4.3% at best.

However, after completing this year’s survey and estimation we have

realized that we may have to bring in further improvements in the
methodology of our rural sampling and estimation process to be able to
arrive at a more robust estimate of rural internet users, especially
occasional users. We plan to do so in the next round of our estimation
survey.

The future Outlook

The overall growth of 33% in total internet user base, and growth of
19% in ‘regular’ urban internet users, is definitely a healthy sign. Even
in rural India we are seeing a decent user base, accounting for almost
14% of the ‘regular’ internet user base and 18% of the ‘total’ internet
user base.

However, presence of a significant ‘occasional’ user base (29% of all

internet users) can be read as a sign of people getting familiar with
internet but not really finding a benefit interesting enough to stick to
it. The divide is very high for urban and rural internet users, among
urban internet users the occasional users are just 26%, against 44% in
case of rural Internet users.

Currently there are little indications of any likely exponential growth in

the internet user base in India in the near future, especially when we
consider the issues of current technologies, affordability, net content,
search engines and lingual issues. We feel that not much has changed
significantly at the ground level in the last three years for us to really
change our future outlook on projecting the growth of Internet in India.

A few other facts that make us take a more ‘realistic’ (rather than
‘optimistic’) future outlook of growth of internet usage in India are:

X In India households remain the second biggest internet access point

after office, with just less than around 80 PC/Laptops per 1,000
members against global average of 165 per 1,000. With increasing
penetration of PCs in the households internet will eventually
become even more main stream in India. Affordability or access to
computers at home or at community level (cyber cafes not
withstanding), have still not reached a level of significance where
they can make such an impact.

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India Online 2008

X The stagnation and declining relevance of cyber cafes from once a

pedestal of a place for ‘mass access’ of internet usage, has been
really disappointing and disheartening.

X With the current ambitious ‘digital vision’ of India to take the

broadband connections from 4 million subscriptions currently (of
256+ kbps speed) to 100 million subscription by 2012 (of 512+ kbps),
may help in creating much faster access. Hopefully this time with
mobile based broadband it may very well penetrate beyond the
existing Internet users more in next 3 to 4 years (last 4 million
broadband hasn’t gone much beyond existing internet users). What
would also be critical is how affordable is this broadband over the
wire line and wireless. This is more likely to decide how deeper into
the cities is it likely to penetrate, which could be the ‘catalyst’ of
any big bang growth.

All this put together clearly indicates that it is not only about ‘access’
but also to do with ‘reason for access’. Making only access rates
‘affordable’, making access device ‘cheaper’ and making access
available at ‘more points’ without providing more ‘reasons’ to access,
and in fact more ‘motivating reasons’ to access will not do the trick.
Bringing water to the horses is one part of the story, but making the
horses drink the water is a different ballgame altogether.

The development of relevant language content, local content and clear

benefits around ‘professional and vocational needs’, ‘communication
needs’, ‘entertainment needs’, ‘personal conveniences’ and
‘transactional needs’ would make the Internet more relevant for the
masses.

Accordingly, keeping in mind all the ground level realties, we do not

expect the internet user-ship in India to reach beyond the 70-75 million
mark in the near future (say, 2010 or so) and beyond 120-125 million by
2012, at least not until the ground level factors turn around significantly
and suddenly.

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 Main Report

Key Findings
Online Indians touching 50 Million, 1 in 5 users come from the
rural areas
The total base of internet users in India stands at 49.4 million currently
in April 2008. Of this total internet user base, 40.34 million, or 82% of
online Indians come from the urban areas and 9.06 million, or 18% of
online Indians come from the rural areas.
At these levels, the penetration of internet stands at 4.3% of the total
population of India. The penetration levels within the urban and rural
population stands at 12% and 1.1% respectively. Compared to last year,
the penetration in urban areas has gone up noticeably, from 9% to 12%.
Further, within the total base of 49.4 million online Indians, 35.09
million, or 71% are ‘regular’ internet users (defined as those internet
users who use the internet at least once a month). The balance 14.31
million online Indians, or 29% of them are ‘occasional’ users of the net
(defined as those internet users who use the internet less than once a
month).

Table 3: Total internet users base in India

2005 2006 2007 2008

Estimated Internet user-ship
Urban - Internet using individuals (regular) 17.63 mn 21.95 mn 25.17 mn 30.03 mn
Urban - Internet using individuals (occasional) 5.20 mn 1.65 mn 5.15 mn 10.31 mn
Urban - Internet using individuals (total) 22.83 mn 23.60 mn 30.32 mn 40.34 mn

Rural - Internet using individuals (regular) 5.06 mn*

Rural - Internet using individuals (occasional) 4.00 mn*
Rural - Internet using individuals (total) 9.06 mn*

All India - Internet using individuals (regular) 35.09 mn

All India - Internet using individuals (occasional) 14.31 mn
All India - Internet using individuals (total) 49.40 mn

Penetration
All Urban Internet Users as % of urban Indian population 7% 7% 9% 12%
All Rural Internet Users as % of rural Indian population 1.1%
All India Internet Users as % of total Indian population 4.3%

* Note – Rural internet usage estimated for the first time in India Online study

Within the base of 40.34 million urban online Indians, 30.03 million, or
74% of them are ‘regular’ internet users. In contrast, the number of
‘regular’ internet users in rural India stands at 5.06 million, implying
that only 56% of rural online Indians qualify as ‘regular’ net users.

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 India Online 2008

When seen from the entire internet user base perspective, the
proportion of regular or occasional urban and rural internet users stand
at: urban regular users (61%), urban occasional users (21%), rural
regular users (10%) and rural occasional users (8%).

From a practical point of view, 28.2 million internet users (57% of

online Indians) are on the net daily.

Chart 1: Current status of internet usage in India

Current Internet Usage Status in India

All Internet Users in India

49.4 million (100%)

Use less than once a month Use at least once a month

Occasional Users Regular Users

14.31 million (29%) 35.09 million (71%)

Urban Occasional Users Rural Occasional Users Urban Regular Users Rural Regular Users
10.31 million (21%) 4.00 million (8%) 30.03 million (61%) 5.06 million (10%)

Total Daily Users Daily Urban Users Daily Rural Users

28.19 million (57%) 24.73 million (50%) 3.46 million (7%)

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Main Report

A year of healthy growth in urban user base

In the last 1 year internet usage in India has shown a ‘healthy’ growth.
If the overall internet using population in urban India grew by 28%
during April 2006 - April 2007 to reach 30.32 million, then it has grown
by a healthier 33% during April 2007 - April 2008 to reach 40.34 million
now.

Table 4: Growth in internet users in urban India

2006 2007 Growth 2008 Growth
Internet using urban
21.95 mn 25.17 mn 15% 30.03 mn 19%
individuals (regular)
Internet using urban
1.65 mn 5.15 mn 212% 10.31 mn 100%
individuals (occasional)
Total internet using urban
23.60 mn 30.32 mn 28% 40.34 mn 33%
individuals

The ‘steady’ pace of growth in internet usage over the last 2-3 years is
also indicated by the fact that the proportion of regular internet users
with over 2 years of internet usage experience has remained constant
at around 60% - 63%.

Chart 2: Years of experience in using internet

Current Year Up to 1 year 1-2 years M ore than 2 years

80%

60%
60%

40%
24%

16%
20%

0%

All Internet Users

The added new users are as many ‘regular’ internet users as

‘occasional’ ones
Leaving aside the rural internet users (as they have been estimated for
the first time in India Online study), in last one year if 5.16 million new
urban internet users have joined in as ‘occasional’ internet users, then
4.86 million urban internet users have also joined in as ‘regular’
internet users.

In fact, while the growth rate of occasional urban internet users has
dipped from 212% last year to 100% this year (on a lower base though),
the growth rate of regular urban internet users has increased from 15%
last year to 19% this year.

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India Online 2008

Chart 3: Trend in growth of ‘regular’ internet users

Regular urban internet users

35
30
30.03
25

Million Users
17.4 25.17
20 21.95
15
10
5
0
2005 2006 2007 2008
Year

The bulk of regular internet users come from the non-metro

towns
After inclusion of the rural internet users as well, only 30% of all
regular internet users came from the top 8 metro cities. On the other
hand, the 'second tier' mid-size cities (urban uptowns and emerging
towns) account for another 18% of them. This means that the 'rest of
India' (smaller towns and rural areas) account for the balance 52% of all
regular internet using population.

Table 5: Top 10 cities by contribution to regular internet user

population in India
% of Regular Regular Internet Users (in
Rank City
Internet Users millions)
1 Mumbai & Thane 9.8% 3.44
2 Delhi NCR 8.6% 3.02
3 Hyderabad & Secundrabad 7.4% 2.60
4 Bangalore 7.1% 2.49
5 Chennai 5.6% 1.97
6 Pune 2.6% 0.91
7 Kolkata 2.5% 0.88
8 Ahmedabad 1.3% 0.46
9 Coimbatore 1.2% 0.42
10 Lucknow 1.0% 0.35

In terms of socio-economic classification (SEC), if 56% of regular

internet users came from SEC ‘A’ and ‘B’ groups last year, then this
year their share goes down to 50%. SEC ‘C’ accounts for 19%, while SEC
‘D’ and ‘E’ put together account for 16%. The balance 15% come from
the rural SEC groups - with R1, R2 and R3 combine accounting for 10%
and R4 and R5 for approx. 5%.

More importantly, almost 70% of the regular internet users continue to

constitute what can be termed as the ‘urban consuming class’ (SEC ‘A’,
‘B’ and ‘C’).

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Main Report

Incidentally, despite the growth in the proportion of smaller town and

lower SEC profile users among the regular internet user base, the
proportion of female net users continues to stay at 18%. This indicates
that users coming from the smaller towns and lower SEC profiles do not
necessarily show a higher tendency of being more ‘males’.

Internet user base is increasingly skewing towards the

‘younger’ India
If the under 25 year age groups were in ‘minority’ last year accounting
for 42% of the regular internet users, then their proportion has grown
into the ‘majority’ this year standing at 52% of the total regular
internet user base.

Further, if the age band of 25-35 years formed the ‘single largest’ age
group of regular internet users at 36% last year, then the 19-24 year age
band has emerged as the ‘single largest’ age group of regular internet
users this year at 44%. Indicates that the new internet users form the
urban areas as well as internet users form rural areas show much
‘younger’ age profiles.

Chart 4: Age distribution of regular internet users

13-18 years 19-24 years 25-35 years 35 years +

50% 44%

34%

25%
14%
9%

0%

All Internet Users

Further, in the line with the age profile, if almost half of the regular
internet users (47%) were ‘head’ of the household last year, then a
much lower 37% of them are ‘head’ of the households now.

Lastly, only 17% of all regular internet users came from ‘IT’ functional
background last year. The proportion of IT background net users has
jumped up significantly and now accounts for more than 1 in 4 of the
overall regular net users (27%).

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India Online 2008

Online Indians represents the ‘masses’ as well as the ‘classes’

X With 55% of the regular internet users having monthly household
income (MHI) of less than Rs.10,000 and only 14% of them having
MHI of more than Rs.30,000, the bulk of the Indian internet users
can only be classified as the ‘masses’. The ‘average’ monthly
household income of the regular net users comes out at about
Rs.18,930 approximately.

X But with ownership of cars among them being at 17% (against a

possible national norm of just 5%-6%), and a very high 2-wheeler
ownership levels at 46%, the regular net users do show up as highly
‘consumption’ oriented and show a glimpse of the ‘classes’. This is
also hinted by the fact that 28% of regular internet users prefer to
read in English, probably again much higher than the national
norms.

X Almost 2 out of 3 regular net users (64%) own some kind of an

automobile.

X Though almost 68% of regular net users are employed and 51% of
them work as ‘salaried’ employees in the corporate world, only 25%
of them own a credit card. The credit card ownership among
regular internet users stood at 34% last year. This noticeable fall in
the proportion of credit card owners can be attributed to the
significant increase in the proportion of the relatively ‘younger’ age
group net users.

X Among the credit card owning net users, almost 1 in 3 own

‘multiple’ credit cards.

X Almost half of the regular net users (52%) have taken up a ‘loan’ of
some kind. The most taken loan is auto loan (both cars and 2-
wheelers put together) at 23%, followed by home loan at 21% and
then by personal loan at 16%. The average number of loans taken by
the ‘loan taking households’ among internet users is 1.5.

X Ownership of most of the household assets is also fairly high among

the regular internet users, as indicated by the table below:

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Main Report

Table 6: Ownership of popular household assets among online urban

Indians
Household Asset % Owning in 2008 % Owning in 2007
Color TV 90% 92%
Mobile Phone 87% 90%
Bank Account 84% 82%
Computer/Laptop 72% 67%
Cable TV connection/DTH 69% 72%
Fridge 68% 75%
Home 55% 58%
Life Insurance 53% 61%
Camera 52% 64%
Landline Phone 50% 62%
Debit Card 48% 52%
Washing Machine 46% 57%
Credit Card 31% 35%
Fixed Deposits 27% 34%
Medical Insurance/CGHS 26% 33%
Mutual Funds 21% 22%
Air Conditioner 19% 25%
IPod 19% 10%
Microwave 17% 24%
Video Camera 17% 20%
Demat Account 11% 21%

It is interesting to note here that almost three-fourths (72%) of the

regular internet users have personal computers/laptops at home. With
an average internet user-ship of approx. 2 per household, every third
internet using household (36%) has access to a computer/laptop at
home.

Internet is accessed the most from ‘place of work’, though

‘home’ emerges as the most preferred place of access
Almost half of the regular internet users (46%) access the net from
more than one place of access. The per capita ‘places of access’
averages at 1.7.

On multiple access basis, place of work (office, school, colleges, etc.)

Still continues to be the single largest place for accessing internet at
60% (though down 18% points over the last year’s figure of 78%). Usage
form home follows at 55% (down 4% points over last year), and then
from cyber cafes at 47% (the same as last year).

In terms of exclusive usage, while 1 in 5 internet user still accesses

internet only form home (at 21%), another 1 in 5 also accesses it only
from place of work (at 20%). About 1 in 8 regular internet users (13%)
access the net exclusively form a cyber café.

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India Online 2008

This still indicates that the relevance of cyber cafés is only ‘secondary’
in nature as of now. This low exclusive access of internet from cyber
cafes could be one of the biggest barriers in the rapid growth of
internet usage in India, as in a country like India the large-scale (mass)
accessibility and affordability of computer at self-ownership level may
still be a long way away.

Chart 5: Place of accessing internet (multiple accesses)

Internet Usage by Place of Access

Place of Work - 60% Home - 55%

Office Only Home Only

20% 12% 21%

16%

12% 6%

Cyber Café Only

13%

Cyber Café - 47%

Note - 6% regular internet users also use it ‘in transit’

However, when it comes to the ‘single most preferred’ place of

accessing internet among the regular internet user, home scores over
the place of work marginally. While 41.2% prefer to access the net from
home, just a marginally lower 40.6% prefer to do so from the place of
work. Cyber café falls back significantly with only 18% regular net users
preferring to access the net from cyber café the most.

Broadband connectivity is very widespread among the regular

online Indians
Broadband is now the main source of internet connectivity among the
majority of regular online Indians, irrespective of where they access
the net from. 71% of regular internet users accessing internet form
home, 68% accessing from place of work and 62% accessing from cyber
café claim to go online using a broadband connection.

However, despite such widespread usage of these ‘commonly

perceived’ broadband connections, the biggest problem faced on the
net by almost 2 out of 3 net users (59%) is the ‘slowness’ in opening of

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Main Report

websites. Another 1 in 3 regular net users (31%) also complains about

the ‘difficulty in connecting to the net’ in the first place. Therefore, it
appears that a large part of the available broadband connectivity is not
really true ‘high speed’ broadband connectivity in practice yet. This is
also in line with the fact that though TRAI defines a true broadband
connection at 256 kbps (and recently being revised by it to 512 kbps),
in reality ISPs have been marketing connections as low as 75-100 kbps
as broadband.

Chart 6: Problems faced by regular net users while surfing the net

Website not opening/opening slowly

Spam/Junk Mails
100% Mails with virus/Spyware
Unsolicited ads/pop-ups
80% Difficulty in getting connected
59% No response to queries on websites
60% Cumbersome navigation in websites
42% Don't have relevant local language content
39% 37%
40% 31%
23%
20% 12% 11%

0%

All Internet Users

Spam and junk mails, virus and spyware, and unsolicited ads and pop
ups form the other main irritants and problems faced on the net.

Net is the ‘dominant’ medium in their home lives

Despite the technical glitches and the ‘unasked for’ irritants, the
frequency of accessing internet from homes as well as offices is very
high. It is to the extent that almost 9 out 10 regular internet users
accessing the net from home or place of work do so ‘daily’ (89% from
home and 85% from office). It is only from cyber cafes that net access is
relatively less frequent. Only 33% of internet users who access the net
from cyber café do it on a daily basis. In fact, more of them (46%)
access the net at least weekly but not daily.

The fact that daily usage of internet from homes is now higher than
that from place of work is a clear indication that internet is now also
becoming a part of people’s ‘personal’ lives and has not just remained
a part of their ‘work’ lives.

Internet users who access the net from home tend to be relatively
‘heavier’ users of the internet as compared to the ‘offline’ mediums
(TV, newspaper and radio). 1 in 2 of them (58%) is a heavy user of
internet during the weekend, while 1 in 3 (36%) is also a heavy user of
internet during the weekdays. In contrast, only 1 in 7 of them (14%) is a
heavy user of TV and 1 in 10 (10%) a heavy user of radio.

Regular internet users tend to be the lightest users of radio, followed

by newspaper and then TV.

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India Online 2008

Table 7: Duration of usage of Internet and Offline mediums from home

Internet Internet
TV Newspaper Radio
Weekday Weekend
Light Users (less than 1 hr. a usage
29% 19% 47% 51% 69%
day)
Medium Users (1-2 hrs. a usage day) 35% 23% 40% 36% 21%
Heavy Users (more than 2 hrs. a usage
36% 58% 14% 13% 10%
day)
Note – only in case of newspaper ‘light user’ has been defined as someone who spends
‘up to 30 minutes’, medium as someone who spends between 30 min. to 1 hour and
heavy user as someone who spends more than 1 hour

In terms of the internet usage pattern by the day-parts, 9 p.m. To 12

midnight is the peak usage time from home with almost 1 in 3 home
based net users (32%) logging on to the net in that time band. The peak
usage time band from place of work is between 9 a.m. To 12 noon with
1 in 4 net users from office (26%) logging on to the net during that time
band. Lastly, the peak usage time band from cyber cafes is between 6
p.m. To 9 p.m. With 29% of all cyber café user users logging on to the
net during that time band.

Social interactivity and entertainment related content are the

most popular online
On an average an online Indian undertakes over 15 activities online.

Communication, social interactivity and entertainment activities stand

out as the most popular online activities. In the list of the 10 most
popular online activities among the regular internet users, 4 fall in the
domain of communication and social interactivity/networking activities
(emailing, IM/chatting, dating/friendship and matrimonial search) and
4 fall in the domain of personal or entertainment activities (news,
sports, movies/music, and cricket).

Table 8: Top 10 most popular online activities

% %
Rank Online Activity Undertaking Undertaking Increase
in 2008 in 2007
1 Emailing 91% 95% -4%
2 Job Search 72% 73% -2%
3 Instant messaging/chatting 70% 62% +9%
4 Check news 63% 61% +2%
5 Check Sports 57% 57% -1%
6 Download music/movies 54% 29% +25%
7 Dating/Friendship 50% 51% -2%
8 Check cricket score 50% NA NA
9 Matrimonial search 49% 48% 1%
10 English info search engine 49% NA NA

When compared with the last year, the biggest gainers in popularity
among the online activities are downloading movies and music, local
language content search, finance related activities like stocks and
business/financial news and net telephony. On the other hand, the
noticeable among the biggest losers in popularity in last one year have

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Main Report

been online travel search, checking educational material, mobile

content download and e-greetings.

Table 9: Biggest gainer and loser online activities during the year
% %
Online Activity Undertaking Undertaking Increase
in 2008 in 2007
Biggest Gainers
Download music/movies 54% 29% 25%
Local language search engine 33% 12% 21%
Visit Online stock trading websites 31% 13% 18%
Net telephony 27% 13% 15%
Check business/financial news 43% 30% 13%
Biggest Losers
Listen to/Buy Music 48% 60% -12%
Search/Buy travel products 31% 43% -12%
Educational / Learning material 35% 48% -12%
Mobile contents (ring tones, etc.) 37% 50% -13%
E-greetings 41% 57% -16%

The rise of ‘social interactivity’

If we combine all the social interactivity related online activities
together (IM/chat, networking, communities, sharing pictures and
videos, blogs, etc.) Then almost 81% of all online Indians undertake
some or the other ‘social interactivity’ activity online.

Among these activities IM/chatting is the most popular with 70% of all
regular Indian net users undertaking it. Sharing pictures comes next at
45%, followed by social networking at 43%, e-greetings at 41%, video
sharing at 36% and professional networking at 36%. Interactive blogging
is the least popular social interactivity activity online with only 10%
internet users commenting on blogs and only 8% internet users owning a
blog site.

Only 1 in 4 (28%) of all online Indians check or read blogs. Further,

among all those who blog, almost half (48%) only read blogs.

On the other hand, almost half of the online Indians (48%) are members
of some or the other online ‘community’. Alumni, Technology,
Education, Business profession, and Romance and Relationships
communities are among the most popular online communities.

The emergence of the ‘local language website’ users

Historically, internet has been a medium of English in India. No wonder
then that till last year despite 59% of all online Indians preferring ‘local
Indian languages’ for reading in general, only 12% of all online Indians
were visiting local language websites on the net.

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India Online 2008

However, two emerging facts indicate an increasing trend towards local

language based internet usage in the future:

X The proportion of internet users who generally prefer to read in

local language itself has gone up from 59% last year to 72% this year
(maybe a correction of better coverage, and therefore better
representation through multipliers, of the smallest towns and
villages in this year’s land survey).

X Secondly, the proportion of internet users who visit or check local

language websites has also gone up from just 12% last year to 34%
this year. That is, almost 1 in 3 online Indian is already using local
language websites.

Interestingly, while the increase in the base of online Indians who

prefer to read in local Indian languages has been 13% points, the
increase in base of online Indians who visit local Indian language
websites has been a much higher 22% points. Indicates that at least 9%
online Indians who were using only English websites till last year have
started using local language websites also.

Table 10: Status of local language net users

2008 2007 Increase

Online Indians preferring to read in English 28% 41% -13%
Online Indians preferring to read local Indian languages 72% 59% 13%

Online Indians visiting English websites only 66% 88% -22%

Online Indians visiting local language websites also 34% 12% 22%

Note - All online Indians check English language website by default

Net is increasingly becoming a ‘shopping window’ among the

online Indians
4 out of 5 online Indians (80%) either search or buy products online,
that is, they ‘shop’ online. This makes the ‘online shoppers’ base in
India as large as 28 million.

Of these 28 million online shoppers, only 28%, or 7.97 million currently

also ‘buy’ online. The rest 72% of them, or 20.07 million, only search
for products online but do not buy them online yet (window shoppers).
Effectively, this means that almost 1 in 4 online ‘shopper’ in actually an
online ‘buyer’.

On the overall regular internet user base, the proportion of online

buyers and window shoppers work out to be 23% and 57% respectively.

Compared to the last year, when the count of then currently ‘active
online buyers’ was 6.16 million, the base of active buyers has grown by
1.81 million to reach 7.97 million. This indicates a 29% growth in the
base of active online buyers since last year. As the growth in internet
user base during the same period has been 33%, the growth rate of
online buyers in last one year can only be described as ‘average’.

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 Main Report

This ‘average’ growth in the online buyer base last year is also
indicated by the fact that the base of online buyers among the regular
internet users who have bought online ‘ever’ has just grown from 10.78
million last year to 11.23 million this year (a meager addition of 0.45
million ‘new’ online buyers during the year).

Table 11: Status of online shoppers and buyers

% Online % Online
Indians Indians
Increase
Undertaking Undertaking
in 2008 in 2007
Online window shoppers (who only search online) 57% 33% 24%
Online buyers (who search as well as buy online) 23% 25% -2%
Total online shoppers (who either search or buy online) 80% 58% 22%

Online Indians who have bought ‘ever’ on the net (mn) 11.23 mn 10.78 mn +0.45 mn
Online Indians who have bought ‘ever’ on the net (%) 32% 43% -11%
Note – In last year’s report the shopper/buyer numbers were reported on ‘ever used’
basis. However, this year these numbers have been reported on their ‘currently active’
status (taken as active in the last 6 months). Accordingly, in the above table last year
numbers have been recalculated and presented, and therefore will not tally directly
with last year’s report numbers.

Interestingly, a substantial 92% of all active online buyers have bought a

travel product online (up 8% points over last year’s number of 84%). In
comparison, only 51% of the online buyers have bought a non-travel
product online (down 5% points over last year’s number of 56%).

Over half of the online Indians are ‘responsive’ to online

marketing stimulus
A little over half of all online Indians (53%) have responded to some or
the other online marketing stimuli in the past. Further, on an average
they have typically responded to approximately 3 stimuli per person
(actual average is 2.7).

Online contests are what online Indians have responded to the most,
with 60% of them having done so. Contest are closely followed by
search ads and banner ads at 56% and 53% respectively. Almost 1 in 5
online Indians (18%) have received a ‘viral ad’ from someone and a
third of them (6%) have actually forwarded such viral ads to other
people they know on the net.

Chart 7: Response to online marketing stimuli

Participated in an online contest

Clicked a sponsored search ad
Clicked a banner ad
100% Subscribe to online newsletters
Clicked a product/service e-mailer
80% Received viral ad from someone
60% Forwarded viral ad to someone
56%
60% 53%
46%
33%
40%
18%
20% 6%

0%

All Internet Users

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India Online 2008

Google emerges as the leading online brand overall, whether

in terms of ‘mind share’ or in terms of ‘user share’
Unlike last year, when Yahoo was the most top of mind recalled online
brand (at 30%) but Google the most used website overall (at 29%), this
year Google sweeps the charts on both the counts.

Google leads the ‘mind share’ with 37% of all online Indians recalling it
as the first online brand coming to their minds. Yahoo follows next at
32%, thereafter followed distantly by Rediff (7%), Orkut (6%) and Gmail
(6%) to complete the top 5 list.

Google also leads the ‘user share’ at the overall usage level of all kinds
of websites. 28.4% of all online Indians claim to use it the most among
all the websites they use on the net. Yahoo is a very close second, with
27.6% of all internet users using it the most. Rediff, Gmail and Orkut
again emerge as the number 3, 4 and 5 on usage as well.

However, when it comes to conversion of ‘mind share’ into actual ‘user

share’ at the overall level, it is neither Yahoo nor Google but Gmail and
Orkut which shows the best recall-to-usage conversion ratios at 1.56
and 1.45 respectively. The other top online brands showing above
average conversion ratio are Rediff, Sify and Moneycontrol.

Interestingly, 9 out of the top 10 names in this year’s list are the same
as last year (with only some shifts in ranks). It goes to indicate the
‘real’ strength and sustenance power of these online brands in the
Indian online landscape. The only brand to move out form the top 10
list of last year is MSN, which has been replaced by Moneycontrol this
year.

Table 12: Top 10 most popular online brands

% Recall Most % Use it the Most
Rank Website Usage/Recall Ratio
Top of Mind Overall
1 Google 36.6% 28.4% 0.78
2 Yahoo 31.5% 27.6% 0.88
3 Rediff 7.4% 8.6% 1.16
4 Orkut 5.6% 8.1% 1.45
5 Gmail 5.5% 8.6% 1.56
6 Indiatimes 1.7% 1.2% 0.71
7 Hotmail 1.1% 1.0% 0.91
8 Moneycontrol 0.8% 0.8% 1.00
9 Naukri 0.7% 0.4% 0.57
10 Sify 0.6% 0.7% 1.17

Lastly, in terms of specific online activities, Yahoo, Google and Orkut

emerge as the most popularly used websites for 15 of the 26 popular
online activities surveyed (Yahoo on 7, Google on 4, and Orkut on 4).

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Table 13: Top-most popular websites for specific online activities

% Use Most YOY Primary
Online Activity Top Website (Primary User Share
User Share) Increase
Emailing Yahoo 51% -2%
Instant Messaging Yahoo 53% -10%
Job Search Naukri 42% +5%
Online News Yahoo 16% +2%
Info Search – English Google 81% +6%
Info Search – Local language Google 65% -9%
Yatra 18% +2%
Online Travel
Makemytrip 16% -1%
Online Games Zapak 32% +15%
Online Shopping (Non-travel) Ebay 33% -1%
Real Estate Google 23% +5%
Moneycontrol 18% +5%
Financial News/Info
Google 15% +2%
Online Share Trading ICICIdirect 31% -5%
Yahoo 25% NA
Net Telephony
Gtalk 24% NA
Bharatmatrimony 36% -
Matrimony
Shaadi 34% +6%
Friendship/Dating Orkut 54% +18%
Share Pictures Orkut 38% NA
Social Networking Orkut 66% +2%
Professional Networking Orkut 44% NA
Video Sharing Youtube 43% NA
Cricinfo 19% +6%
Sports
Yahoo 17% +5%
Astrology Yahoo 25% +3%
Cinema Yahoo 14% +3%
Music Raaga 17% -5%
Online learning/education Google 32% -2%
Buy/rent movie CD Rediff 19% NA
Yahoo 12% -2%
Mobile Content
Nokia 11% +2%

To sum up, internet usage has shown a healthy growth in last one year.
More importantly, it is showing clear signs of evolving and becoming the
‘dominant’ medium of interacting with the world among a good
proportion of the regular online Indians. More so, as the depth of its
usage has increased further and so has its relevance in regular online
Indian’s personal lives (and not just their work lives). The noticeably
increased usage of ‘social interactivity’ and ‘personal entertainment’
online activities clearly substantiates this trend.

However, while the usage of Internet has shown a ‘healthy’ growth in

last one year, online buying has not really picked as much this year,
making net more of a ‘window shop’ rather than an ‘online market’ in
any true sense of the word (except for the travel products maybe).

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India Online 2008

Lastly, internet continues to be the ‘melting pot’ of the big Indian

middle ‘mass’ of urban consumers. And that fact that the bulk of Indian
consumer mass comes from the vernacular Indian world (as indicated by
the growth of local language reading online Indians in its user base),
the increasing usage of local language websites is one of the most
important elements of internet usage to watch for in the future.

Availability of relevant and meaningful local language content and

applications on the net, together with affordable access, may actually
become the biggest enabler (or the biggest limiting factor) in the future
growth of Internet usage in India.

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Detailed Findings

34
 India Online 2008

Reading the Graphs

& Tables
Current Year Age 13-18 years Age 19-24 years
Age 25-35 years Age 36-45 years
40% Age 46-55 years Above Age 55 years
36%
31%

20%
13%
11%
6%
2%
Current
0%
year base
All Users

Base: 25,060
Same series color as the current year
Change from graph, showing an increase of 5% in the
previous year proportion of 13 to 18 years age group

Change from PY

10%
5%
5% 1% 2% 1%
0%

-5%
-5% -4%
-10%

Base: 25,060(CY), 20,268(PY)

Current Previous
year base year base

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Table: Preferred websites - emailing

Assets Current Year Change from PY

Color TV 92% 3%
Mobile Phone 90% 5% Fields marked
Bank Account* 82% with * means
Fridge 75% 4% that the field
Cable TV connection/DTH 72% -4.6%
is added this
year hence
Computer/Laptop 67% 18%
not
Camera* 64% comparable
Landline Phone 62% -1.9% to last year
Life insurance 61% 1%
Home 58% -10.0%
Washing Machine 57% 2%
A blank in
Music System/DVD/MP3* 55%
this column
Debit Card 52% 7% means that
Credit card 35% 8% this attribute
Fixed Deposits* 34% was not
Medical Insurance/CGHS 33% 3%
included in
last year’
Air Conditioner 25% 5% survey and
Microwave 24% 5% therefore no
Mutual Funds 22% -1.2% ‘change over
Demat account* 21%
previous
year’ can be
Share of companies* 20%
presented
Video Camera* 20%
IPod* 10%
Chit Fund Deposits 7% -19.9%
Base: 25,060(CY), 20,268(PY)

Previous
year base
Current
year base

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India Online 2008

Demographic Profile
Chart 8: Gender breakup

Current Year M ale Female

100%
82%
80%

60%

40%
18%
20%

0%

All Internet Users

Base: 15,875

Chart 1: Gender breakup

Change from PY
2%

1% 1%

0%

-1% -1%

-2%

Base: 15,875(CY), 25,060(PY)

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Chart 9: Age group distribution

Current Year 13-18 yrs 19-24 yrs 25-35 yrs

50% 44%

34%

25%

9%

0%

All Internet Users

Base: 15,875

Chart 2: Age group distribution

Change from PY

15% 12%

5%

-5% -2% -2%

Base: 15,875(CY), 25,060(PY)

Age All Internet Users Change from PY

13-18 yrs 9% -2.4%
19-24 yrs 44% 12%
25-35 yrs 34% -2.1%
36-45 yrs 9% -4.3%
46-55 yrs 4% -2.4%
Above 55 yrs 1% -1.0%

38
India Online 2008

Chart 10: City class - by population size

Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

40% 36%
31%

21%
20%
12%

0%

All Internet Users

Base: 15,875

Chart 3: City class - by population size

Change from PY

15% 10%
7%

5%

-5%
-2%

-15% -14%

Base: 15,875(CY), 25,060(PY)

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Chart 11: City class - by market size

Current Year M etro Urban uptowns Emerging Towns Others

60%
52%

40%
30%

20% 13%
6%

0%

All Internet Users

Base: 15,875

Chart 4: City class - by market size

Change from PY 19%
20%

10%

0%

-3%
-10% -8% -8%

Base: 15,875(CY), 25,060(PY)

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India Online 2008

Table 14: Cities

Cities All Internet Users Change from PY

Mumbai 9% -1.2%
Bangalore 7% 0.7%
Delhi 7% -5.3%
Chennai 6% 1%
Hyderabad 6% 0.2%
Pune 3% 0.1%
Kolkata 3% -0.8%
Secunderabad* 2%
Ahmedabad 1% -0.3%
Coimbatore 1% 0.3%
Thane* 1%
Lucknow 1% -0.3%
Visakhapatanam 0.8% -0.1%
Ghaziabad* 0.7%
Gurgaon* 0.7%
Bhubaneswar 0.7% 0.2%
Mysore 0.7% 0.3%
Jaipur 0.6% -0.2%
Vadodara 0.6% -0.1%
Noida* 0.6%
Surat 0.6% -0.1%
Ludhiana 0.6% 0.0%
Chandigarh 0.5% -0.3%
Indore 0.5% -0.2%
Bhopal 0.5% -0.1%
Trivandrum* 0.5%
Madurai 0.5% 0.1%
Faridabad 0.5% -0.1%
Vijayavada 0.4% -0.1%
Tiruchirapalli 0.4% 0.1%
Kochi 0.4% -0.1%
Kanpur 0.4% -0.1%
Nashik 0.4% 0.0%
Guwahati 0.4% 0.1%
Ajmer* 0.4%
Kancheepuram* 0.4%
Ernakulam* 0.3%
Guntur* 0.3%
Nagpur 0.3% -0.5%
Agra 0.3% 0.0%
Pondicherry* 0.3%
Patna 0.3% -0.3%
Warangal* 0.3%
Goa 0.3% 0.0%

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Main Report

Cities All Internet Users Change from PY

Erode* 0.3%
Cuttack 0.3% -0.1%
Kollam* 0.3%
Pimpri Chinchwad* 0.3%
Rangareddi* 0.3%
Thrissur* 0.3%
Kozhikode* 0.3%
Rajkot 0.3% 0.0%
Salem* 0.2%
Amritsar 0.2% -0.1%
Srinagar* 0.2%
Anantapur* 0.2%
Jalandhar* 0.2%
Mangalore 0.2% 0.0%
Allahabad 0.2% -0.2%
Jabalpur 0.2% 0.0%
Meerut 0.2% -0.1%
Tirunelveli* 0.2%
Vellore* 0.2%
Nellore* 0.2%
Chittoor* 0.2%
Jammu* 0.2%
Kottayam* 0.2%
Thiruvallur* 0.2%
Belgaum* 0.2%
Dehradun 0.2% -0.1%
Jodhpur 0.2% 0.0%
Krishna* 0.2%
Yelahanka* 0.2%
Hugl* 0.2%
Kakinada* 0.2%
Palakkad* 0.2%
Ranchi 0.2% -0.1%
Aurangabad 0.2% -0.1%
Bilaspur* 0.2%
Tirupati* 0.2%
Varanasi 0.2% 0.0%
Panipat* 0.1%
Dakshina Kannada* 0.1%
Kannur* 0.1%
Hubli-Dharwad* 0.1%
Raipur 0.1% -0.1%
Rajahmundry* 0.1%
Cuddapah* 0.1%
Kolhapur* 0.1%

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India Online 2008

Cities All Internet Users Change from PY

Kurnool* 0.1%
Alappuzha* 0.1%
Dharmapuri* 0.1%
Gwalior* 0.1%
Jamshedpur* 0.1%
Kota* 0.1%
Mira-Bhayandar* 0.1%
Thiruvanathapuram 0.1% -0.5%
Aligarh* 0.1%
East Godavari* 0.1%
Shimla* 0.1%
Udupi* 0.1%
Others from North India 7% -2.7%
Others from East India 4% -1.2%
Others from South India 14% -0.4%
Others from West India 5% -1.7%
Base: 15,875(CY), 25,060(PY)

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Chart 12: Region-wise break-ups

Current Year North East South West

50%

40% 33%
31%
30%
21%
20% 15%

10%

0%

All Internet Users

Base: 15,875

Chart 5: Region-wise break-ups

Change from PY
10%
6%
5% 3%

0%

-5% -2%

-10% -7%

Base: 15,875(CY), 25,060(PY)

44
India Online 2008

Table 15: Preferred language of reading

Language All Internet Users Change from PY

English 28% -12.8%
Hindi 26% 8%
Tamil 8% 2%
Telugu 8% 1%
Marathi 5% 0.5%
Gujarati 4% 0.7%
Malayalam 4% 0.1%
Bengali 4% 0.4%
Oriya 3% 0.1%
Kannada 3% -1.0%
Punjabi 2% 0.7%
Urdu 1% 0.4%
Assamese 0.6% 0.1%
Marwari 0.6% 0.2%
Bhojpuri 0.4% 0.2%
Konkani 0.4% -0.1%
Maithili 0.4% 0.3%
Kashmiri 0.3% 0.2%
Sindhi 0.2% 0.0%
Chhattisgarhi 0.1% 0.0%
Haryanvi 0.1% 0.0%
Awadhi 0.1% -0.9%
Manipuri* 0.1%
Nepali* 0.1%
Sanskrit 0.1% 0.0%
Santhali* 0.1%
Tulu 0.1% 0.0%
Bodo* 0.0%
Bundeli* 0.0%
Dogri* 0.0%
Kanauji* 0.0%
Kurchi* 0.0%
Magahi* 0.0%
Others* 0.8% 0.5%
Base: 15,875(CY), 25,060(PY)

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Socio-Economic
Profile
Table 16: Socio economic classification

SEC All Internet Users Change from PY

SEC A 24% -0.8%
SEC B 27% -5.4%
SEC C 19% -3.5%
SEC D 10% -4.3%
SEC E 7% -0.2%
Rural 1* 3%
Rural 2* 3%
Rural 3* 4%
Rural 4* 4%
Rural 5* 0.9%
Base: 15,875(CY), 25,060(PY)

Table 17: Population classification 4

Classification All Internet Users

Urban 86%

Rural* 14%

Base: 15,875

4
Data in 2007 was not classified into Urban and Rural.

46
India Online 2008

Chart 13: Highest educational qualification

Up to SSC/HSC College but not Graduate

Graduate & above - general stream Graduate & above - professional stream
Current Year
57%
60%

40%

20%
20% 14% 10%

0%

All Internet Users

Base: 15,875

Chart 6: Highest educational qualification

Change from PY
19%
20%
15%
10%
5%
0.3%
0%
-5%
-10% -5%
-15% -14%

Base: 15,875(CY), 25,060(PY)

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Chart 14: Occupational break up

Current Year Employed Unemployed

60%
53%
47%

40%

20%

0%

All Internet Users

Base: 15,875

Chart 7: Occupational break up

Change from PY
10% 9%

5%

0%

-5%

-10% -9%

Base: 15,875(CY), 25,060(PY)

Occupation All Internet Users

Junior level salaried employee 26%
Middle / Senior level salaried employee 15%
Self Employed Professionals (Self Practicing Doctor, Lawyer) 4%
Shop owner/ Traders 3%
Businessmen 5%
Student 33%
Housewife 9%
Others 6%

48
India Online 2008

Chart 15: Function / field of occupation

Current Year IT/SW M ARCOM Finance Others

70%
60% 54%

50%
40%
27%
30%
20% 14%
10% 6%

0%

All Internet Users

Base: 15,875

Chart 8: Function / field of occupation

Change from PY 10%

10%

5%

0%
-0.10%
-5%
-5% -4%
-10%

Base: 15,875(CY), 15,219(PY)

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Chart 16: Head of the household

Current Year Head of the household Not head of the household

70% 63%

37%
35%

0%

All Internet Users

Base: 15,875

Chart 9: Head of the household

Change from PY
50%

25% 10%

0%

-10%
-25%

-50%

Base: 15,875(CY), 25,060(PY)

50
India Online 2008

Economic Profile
Chart 17: Monthly family income

Current Year Up to Rs. 10K 10-30K 30-50K Above 50K

50%

40%
30%
30%

20%
9%
10% 6%

0%

All Internet Users

Base: 14,851

Chart 10: Monthly family income

Change from PY
20% 17%

15%
10%
5%
0%
-5%
-4% -4%
-10% -9%

Base: 14,851(CY), 21,343(PY)

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Chart 18: Most expensive vehicle owned by the household

Current Year 2 Wheeler 4 Wheeler Others

50% 46%

40%

30%

17% 19%
20%

10%

0%

All Internet Users

Base: 15,875

Chart 11: Most expensive vehicle owned by the household

Change from PY
15%
10%
10%
5% 2%

0%
-5%
-10%
-15% -11%

Base: 15,875(CY), 25,060(PY)

Vehicle All Internet Users Change from PY

Bi-Cycle 18% 10%
Motor-Cycle/Scooter 46% 2%
Small Car (Up to Rs.4 lakhs) 11% -7.7%
Mid-Size Car (Rs.4 to 8 lakhs) 5% -3.5%
Premium/Luxury Car (Above Rs. 8 lakhs) 2% -0.1%
Bullock Cart* 0.2%
Power Tiller* 0.0%
Tractor* 0.2%
Others 0.5% -0.9%

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India Online 2008

Chart 19: Ownership of credit cards (individually)

Current Year Don't own a credit card Own a Credit Card

80% 76%

60%

40%
25%

20%

0%

All Internet Users

Base: 15,875

Chart 12: Ownership of credit cards (individually)

Change from PY
15%
9%
10%
5%
0%
-5%
-10%
-9%
-15%

Base: 15,875(CY), 25,060(PY)

Credit Card All Internet Users Change from PY

Single Card 16% -2.1%
Multiple Cards 9% -6.9%
No Credit Card 76% 9%
Ownership of credit cards (Individually)* 0.0%

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Table 18: Household asset ownership

Asset All Internet Users Change from PY

Color TV 90% -2.3%
Mobile Phone 87% -2.8%
Bank Account 84% 3%
Computer/Laptop 72% 5%
Cable TV connection/DTH 69% -2.9%
Fridge 68% -7.1%
Music System/DVD/MP3 56% 0.6%
Home 55% -3.2%
Life Insurance 53% -7.9%
Camera 52% -12.3%
Landline Phone 50% -12.2%
Debit Card 48% -4.6%
Washing Machine 46% -11.0%
Land* 37%
Credit Card 31% -4.4%
Fixed Deposits 27% -7.5%
Medical Insurance/CGHS 26% -6.7%
Mutual Funds 21% -1.7%
Air Conditioner 19% -5.8%
IPod 19% 8%
Microwave 17% -6.8%
Video Camera 17% -3.0%
Demat Account 11% -9.2%
Share of Companies 11% -8.1%
Tube well/pump* 8%
Chit Fund Deposits 7% -0.2%
Base: 15,875(CY), 25,060(PY)

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India Online 2008

Chart 20: Current loan liabilities

Current Year Home Loan Personal Loan Two - wheeler Loan

30%

21%

20% 16%
13%

10%

0%

All Internet Users

Base: 15,875

Chart 13: Current loan liabilities

Change from PY
5% 0.30%
0%
-5%
-10% -5%

-15%
-20%
-25% -23%

Base: 15,875(CY), 25,060(PY)

Loan All Internet Users Change from PY

Home Loan 21% -23.3%
Personal Loan 16% -4.6%
Two - wheeler Loan 13% 0.3%
Car Loan 10% -2.4%
Education Loan 8% -1.2%
Business Loan 6% 3%
Consumer Durables 2% -0.9%
Agriculture Land Loan* 1%
Tube well/Pump Loan* 0.2%
Tractor/Power Tiller Loan* 0.2%
Seeds/Fertilizer Loan* 0.2%
None of Above 48% 38%

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Net Usage Status

Chart 21: Years of experience in using internet

Current Year Up to 1 year 1-2 years M ore than 2 years

80%

60%
60%

40%
25%

16%
20%

0%

All Internet Users

Base: 15,875

Chart 14: Years of experience in using internet

Change from PY
10%
4%

0%
-0.4%

-4%
-10%

Base: 15,875(CY), 25,060(PY)

Experience All Internet Users Change from PY

Less Than 6 Months 12% 2%
6 Months-1 year 12% 2%
1-2 years 16% -0.4%
2-5 years 24% -2.4%
5-6 years 10% -1.7%
6 years and above 26% 0.4%

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India Online 2008

Chart 22: Number of household members using internet

Current Year 1 M ember 2 M embers 3 M embers

4 M embers 5 or more members
50%

39%
40%
28%
30%

20% 17%
9%
7%
10%

0%

All Internet Users

Base: 15,875

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Chart 23: Place of accessing internet

Current Year Home

Place of work (office / school / college)
80% Cyber cafe
In transit (while traveling)
60%
60% 55%
47%

40%

20%
6%

0%

All Internet Users

Base: 15,875

Chart 15: Place of accessing internet

Change from PY -0.2%

0%
-0.3%

-4%
-10%

-20% -19%

Base: 15,875(CY), 25,060(PY)

All Internet Change

Place
Users from PY
Home 55% -4%
Place of work (office / school / college) 60% -19%
Cyber cafe 47% 0%
In transit (while traveling) 6% 0%
Choupal/Gram Panchayat* 1%

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India Online 2008

Chart 24: Place of accessing internet most regularly

Current Year Home Place of work

Cyber cafe In transit
50% Choupal/Gram Panchayat
41% 41%
40%

30%

20% 18%

10%
0.4% 0.1%
0%

All Internet Users

Base: 15,210

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Chart 25: Type of internet connection at home

Current Year Broadband Regular Dial Up Others

80% 71%

60%

40%

15%
20% 12%

0%

All Internet Users

Base: 8,408

Chart 16: Type of internet connection at home

Change from PY
8% 6%

4% 3%

0%

-4%
-4%
-8%

Base: 8,408(CY), 14,856(PY)

Connection Type All Internet Users Change from PY

24 Hrs Broadband 39% 8%
Broadband Dial Up 31% 4%
Regular Dial Up 12% -4.2%
Mobile Connection 10% 4%
Wi Fi Connection 2% 0.6%
Lease/Dedicated line 0.5% 0.0%
Don't Know 3% -4.1%
Others 3% 1%

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India Online 2008

Chart 26: Type of internet connection at office

Current Year Broadband Regular Dial Up Others

80%
68%

60%

40%

20% 12%
5%

0%

All Internet Users

Base: 8,372

Chart 17: Type of internet connection at office

Change from PY
8% 6%

4%

0%

-1%
-2%
-4%

Base: 8,372(CY), 19,740(PY)

Connection Type All Internet Users Change from PY

24 Hrs Broadband 36% 6%
Broadband Dial Up 27% 2%
Regular Dial Up 5% -1.9%
Wi Fi Connection 5% 3%
Lease/Dedicated line 5% -1.3%
Mobile Connection 3% 1%
Don't Know 15% -3.2%
Others 3% 1%

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Chart 27: Type of internet connection at cyber café

Current Year Broadband Regular Dial Up Others

80%
62%
60%

40%

20%
4% 4%
0%

All Internet Users

Base: 4,609

Connection Type All Internet Users

Broadband Dial Up 36%
24 Hrs Broadband 24%
Regular Dial Up 4%
Mobile Connection 2%
Lease/Dedicated line 1%
Wi Fi Connection 0.9%
Don't Know 30%
Others 2%

62
India Online 2008

Chart 28: Type of internet connection in transit

Current Year Broadband Regular Dial Up Others

60% 56%

40%

22%
20%
6%

0%

All Internet Users

Base: 217

Connection Type All Internet Users

Mobile Connection 46%
24 Hrs Broadband 12%
Broadband Dial Up 10%
Wi Fi Connection 7%
Regular Dial Up 6%
Don't Know 17%
Others 2%

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Chart 29: Service provider subscribed to at home

Current Year BSNL/Sancharnet Airtel/Bharti Local Cable Operator

50%
38%
40%

30%
19%
20%
9%
10%

0%

All Internet Users

Base: 8,408

Chart 18: Service provider subscribed to at home

Change from PY
4%
3%
3%

2% 1%
1%
1%

0%

Base: 8,408(CY), 14,856(PY)

Service Provider All Internet Users Change from PY

BSNL/Sancharnet 38% 3%
Airtel/Bharti 19% 1%
Local Cable Operator 9% 1%
VSNL / Tata 7% -2.8%
Reliance 7% 0.9%
Sify 4% -2.3%
MTNL 4% -1.9%
Spectranet 0.1% 0.0%
Don't Know 8% 3%
Others 5% -1.7%

64
India Online 2008

Chart 30: Service provider subscribed to at office

Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

40%

30% 26%

20% 16%

10%
10%

0%

All Internet Users

Base: 8,372

Chart 19: Service provider subscribed to at office

Change from PY
2%

1% 1%

0%

-1%

-2% -2%
-2%
-3%

Base: 8,372(CY), 19,740(PY)

Service Provider All Internet Users Change from PY

BSNL/Sancharnet 26% -2.0%
Airtel/Bharti 16% 0.5%
Local Cable Operator 10% -1.6%
VSNL / Tata 6% 0.1%
Reliance 4% -0.2%
Sify 4% -0.9%
MTNL 3% -1.9%
Spectranet 0.2% -0.1%
Don't Know 28% 9%
Others 5% -2.8%

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Chart 31: Service provider subscribed to at cyber café

Current Year BSNL/Sancharnet Sify Airtel/Bharti

20% 18%

10%
10% 8%

0%

All Internet Users

Base: 4,609

Service Provider All Internet Users

BSNL/Sancharnet 18%
Sify 10%
Airtel/Bharti 8%
VSNL / Tata 4%
Reliance 4%
Local Cable Operator 3%
MTNL 1%
Spectranet 0.1%
Don't Know 48%
Others 3%

66
India Online 2008

Chart 32: Service provider subscribed to in transit

Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

40%

30% 26%

20% 16%

10%
10%

0%

All Internet Users

Base: 217

Service Provider All Internet Users

Airtel/Bharti 26%
Reliance 11%
VSNL / Tata 10%
BSNL/Sancharnet 9%
Sify 4%
MTNL 3%
Local Cable Operator 0.4%
Spectranet 0.2%
Don't Know 19%
Others 17%

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Net Usage Dynamics

Chart 33: Frequency of accessing internet from home

Current Year At least once daily Weekly, but not daily

Less than once a week
100% 89%

80%

60%

40%

20%
9%
2%
0%

All Internet Users

Base: 8,408

Chart 20: Frequency of accessing internet from home

Change from PY
10%
5%
5%

0%
-0.4%
-5%
-5%
-10%

Base: 8,408(CY), 14,231(PY)

68
India Online 2008

Chart 34: Frequency of accessing internet from office

Current Year At least once daily Weekly, but not daily
Less than once a week
100% 85%

80%

60%

40%

20% 13%
2%
0%

All Internet Users

Base: 8,372

Chart 21: Frequency of accessing internet from office

Change from PY 1%
2%
1%
1%

0%
-1%
-0.4%
-1%
-1%
-2%

Base: 8,372(CY), 17,617(PY)

69
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Chart 35: Frequency of accessing internet from cyber café

Current Year At least once daily Weekly, but not daily

Less than once a week
50% 46%

40% 33%

30%
21%
20%

10%

0%

All Internet Users

Base: 4,609

70
India Online 2008

Chart 36: Frequency of accessing internet in transit

Current Year At least once daily Weekly, but not daily

Less than once a week
80%
63%

60%

40%
24%

20% 13%

0%

All Internet Users

Base: 217

71
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Chart 37: Time of the day accessing internet from home

Current Year 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight Throughout the Day

60%
49%

40%

23%
18%
20%

0%

All Internet Users

Base: 8,408

Chart 22: Time of the day accessing internet from home

Change from PY
6% 5%

3%

0%

-3% -2%

-6% -5%

Base: 8,408(CY), 13,905(PY)

Time All Internet Users Change from PY

Before 9.00 AM 7% 2%
9.00 AM-12.00 Noon 9% 2%
12.00 Noon - 3.00 PM 5% -1.7%
3.00 PM-6.00 PM 4% -1.8%
6.00 PM - 9.00 PM 17% -1.2%
9.00 PM - 12.00 Midnight 32% -3.5%
After 12.00 Midnight 3% -0.6%
Throughout the Day 23% 5%

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India Online 2008

Chart 38: Time of the day accessing internet from office

Current Year 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight Throughout the Day
60% 53%

40%
31%

20% 12%

0%

All Internet Users

Base: 8,372

Chart 23: Time of the day accessing internet from office

Change from PY
3%
2% 2%

1% 0.2%
0%
-1%
-2%
-3% -2%

Base: 8,372(CY), 17,680(PY)

Time All Internet Users Change from PY

Before 9.00 AM 3% 0.3%
9.00 AM-12.00 Noon 26% 4%
12.00 Noon - 3.00 PM 18% -2.4%
3.00 PM-6.00 PM 9% -4.3%
6.00 PM - 9.00 PM 5% -2.9%
9.00 PM - 12.00 Midnight 7% 3%
After 12.00 Midnight 2% 0.5%
Throughout the Day 31% 2%

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Chart 39: Time of the day accessing internet from cyber café

Current Year 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight Throughout the Day
60%

43% 44%

40%

20% 12%

0%

All Internet Users

Base: 4,609

Time All Internet Users

Before 9.00 AM 2%
9.00 AM-12.00 Noon 13%
12.00 Noon - 3.00 PM 13%
3.00 PM-6.00 PM 17%
6.00 PM - 9.00 PM 29%
9.00 PM - 12.00 Midnight 15%
After 12.00 Midnight 0.2%
Throughout the Day 12%

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India Online 2008

Chart 40: Time of the day accessing internet in transit

Current Year 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight Throughout the Day
50%
39%
40%

28% 26%
30%

20%

10%

0%

All Internet Users

Base: 217

Time All Internet Users

Before 9.00 AM 5%
9.00 AM-12.00 Noon 9%
12.00 Noon - 3.00 PM 12%
3.00 PM-6.00 PM 6%
6.00 PM - 9.00 PM 4%
9.00 PM - 12.00 Midnight 35%
After 12.00 Midnight 2%
Throughout the Day 26%

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Chart 41: Duration of PC usage from home

Current Year Light users M edium users Heavy users

60% 57%

40%

27%

20% 16%

0%

All Internet Users

Base: 8,408

Change from PY
2% 1%

1%

0%

-1% -0.4%
-1%
-2%

Chart 24: Duration of PC usage from home

Base: 8,408(CY), 15,214(PY)

76
India Online 2008

Chart 42: Duration of internet usage on weekday from home

Rural Internet Users Urban Internet Users

50%

40% 35.80%
32.10% 36.00%
35.00% 32.10%
30%

29.00%
20%

10%

0%
Light users Medium users Heavy users

Base: 8,408

77
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Chart 43: Duration of internet usage on weekend from home

Rural Internet Users Urban Internet Users

60% 58.60%

50.70%

40%

26.10% 23.10%

20% 23.30%
18.20%

0%
Light users Medium users Heavy users

Base: 8,408

78
India Online 2008

Chart 44: Duration of PC usage from office

Current Year Light users M edium users Heavy users

60%
45%

40% 33%

22%
20%

0%

All Internet Users

Base: 8,372

Chart 25: Duration of PC usage from office

Change from PY
20% 14%

10%

0%
-1%
-10%
-14%
-20%

Base: 8,372(CY), 18,200(PY)

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Chart 45: Duration of internet usage on weekday from office

Rural Internet Users Urban Internet Users

50%
40.00%
40% 40.30%
30.50%
30% 36.10% 29.40%

20% 23.70%

10%

0%
Light users Medium users Heavy users

Base: 8,372

80
India Online 2008

Chart 46: Duration of internet usage on weekend from office

Rural Internet Users Urban Internet Users

60%
51.40%
48.70%
40%
28.20%
23.10%

20% 28.20%
20.40%

0%
Light users Medium users Heavy users

Base: 8,372

81
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Chart 47: Duration of PC usage from cyber café

Current Year Light users M edium users Heavy users

80% 71%

60%

40%
24%

20%
5%

0%

All Internet Users

Base: 4,609

82
India Online 2008

Chart 48: Duration of internet usage on weekday from cyber café

Rural Internet Users Urban Internet Users

60%
49.50%

42.70%
40%
43.30%
39.90%

20%
14.00%
10.60%
0%
Light users Medium users Heavy users

Base: 4,609

83
Main Report

Chart 49: Duration of internet usage on weekend from cyber café

Rural Internet Users Urban Internet Users

60%

37.90%
40%
31.80% 36.40%
31.40%
31.80%
30.70%
20%

0%
Light users Medium users Heavy users

Base: 4,609

84
India Online 2008

Chart 50: Duration of PC usage during transit

Current Year Light users M edium users Heavy users

80%
67%

60%

40%
28%

20%
5%

0%

All Internet Users

Base: 217

85
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Chart 51: Duration of internet usage on weekday during transit

Rural Internet Users Urban Internet Users

60%

55.70% 53.90%

40%
36.20%
25.00%

20%
9.90% 19.30%

0%
Light users Medium users Heavy users

Base: 217

86
India Online 2008

Chart 52: Duration of internet usage on weekend during transit

Rural Internet Users Urban Internet Users

100%
90.10%
80%

60%

40%
45.30%
27.60%
20% 9.90% 27.00%
0.00%
0%
Light users Medium users Heavy users
-20%

Base: 217

87
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Chart 53: Time spent by internet users on watching TV

Current Year Light users M edium users Heavy users

47%
50%
40%
40%

30%

20%
14%

10%

0%

All Internet Users

Base: 15,875

Chart 26: Time spent by internet users on watching TV

Change from PY
5%
3%

1%
0%

-3%
-5%

Base: 15,875(CY), 21,962(PY)

88
India Online 2008

Chart 54: Time spent by internet users on reading newspaper

Current Year Light users M edium users Heavy users

60%
51%

36%
40%

20% 13%

0%

All Internet Users

Base: 15,875

Chart 27: Time spent by internet users on reading newspaper

Change from PY
6% 5%

3%
-0.2%
0%

-3%

-6%
-5%

Base: 15,875(CY), 22,501(PY)

89
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Chart 55: Time spent by internet users on listening to radio

Current Year Light users M edium users Heavy users

80% 69%

60%

40%
21%
20% 10%

0%

All Internet Users

Base: 15,875

Chart 28: Time spent by internet users on listening to radio

Change from PY
3%
2% 2%

1% 0.4%
0%
-1%
-2%
-3% -2%

Base: 15,875(CY), 14,785(PY)

90
India Online 2008

Preferred Net
Activities
Table 19: Popularity of various internet activities

Activity All Internet Users Change from PY

Emailing 91% -4.1%
Social media platform users* 81%
Job Search 72% -1.7%
Instant messaging/chatting 70% 9%
Check news 63% 2%
Check Sports 57% -0.7%
Download music/movies 54% 25%
Dating/Friendship 50% -1.5%
Check cricket score* 50%
Matrimonial search 49% 1%
English info search engine* 49%
Listen to/Buy Music 48% -11.6%
Share pictures 45% 5%
Check business/financial news 43% 13%
Social networking / Communities 43% -0.3%
Screensavers/wallpapers 43% -2.5%
Online games 43% -11.2%
E-greetings 41% -16.3%
Astrology 38% -7.8%
Check financial info 38% -7.6%
Check cinema content 37% 9%
Mobile contents (ring tones, etc.) 37% -13.2%
Video Sharing* 36%
Educational / Learning material 35% -12.4%
Send/receive email using mobile handset* 34%
Professional networking* 33%
Local language search engine 33% 21%
Check hobby related info 32% 0.9%
Search/Buy travel products 31% -12.3%
Visit Online stock trading 31% 18%
Check health & lifestyle info 30% 0.3%
Net banking 29% -0.8%
Check real estate info 29% -8.1%
Net telephony 27% 15%
Check / read blogs 27% 0.6%
Search/Buy other than travel products 25% 0.2%
Buy/Rent Movie CD/DVD* 22%

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Activity All Internet Users Change from PY

Adult content 20% 2%
Pay bills online 19% -3.5%
Online stock trading* 11%
Comment on blog post 10% -1.6%
Have a blog site of own 8% 1%
Base: 15,875(CY), 14,253(PY)

92
India Online 2008

Chart 56: Online shopping

Current Year Buyers Non-Buyers

77%
80%

60%

40%
23%

20%

0%

All Internet Users

Base: 15,875

Chart 29: Online shopping

Change from PY
30% 20%
20%
10%
0%
-10%
-20%
-20%
-30%

Base: 15,875(CY), 14,253(PY)

Online Shopping All Internet Users Change from PY

Searched only 57% 24%
Both searched and bought 23% -20.2%
Neither searched nor bought 20% -3.9%

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Chart 57: Response to online marketing stimulus

Participated in an online contest Clicked a sponsored search ad

Current Year
Clicked a banner ad
80%
60%
56%
60% 53%

40%

20%

0%

All Internet Users

Base: 9,160

Chart 30: Response to online marketing stimulus

Change from PY

25%
20%
20% 17%

15%

10% 6%
5%
0%

Base: 9,160(CY), 10,888(PY)

Response All Internet Users Change from PY

Participated in an online contest 60% 17%
Clicked a sponsored search ad 56% 20%
Clicked a banner ad 53% 6%
Subscribe to online newsletters* 46%
Clicked a product/service e-mailer 33% 19%
Received viral ad from someone* 18%
Forwarded viral ad to someone* 6%
None of the above 0.7% -26.4%

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India Online 2008

Chart 58: Blogging activities

Current Year Check/read blogs Comment on blog post Have a blog site of own

30% 28%

20%

10%
10% 8%

0%

All Internet Users

Base: 15,875

Chart 31: Blogging activities

Change from PY

2%
1% 1%
1%

0%

-1%

-2% -2%
-3%

Base: 15,875(CY), 14,253(PY)

95
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Chart 59: Frequency of reading blog

Current Year 2-5 times a Day Once Daily Once In 2-3 Days Once a Week
29%
30%

20% 17%
14% 14%

10%

0%

All Internet Users

Base: 4,760

96
India Online 2008

Chart 60: Member of an online community

Current Year Not a member of any online community

M ember of an online community
60%
52% 48%

40%

20%

0%

All Internet Users

Base: 15,875

Chart 32: Member of an online community

Change from PY
7%
8%

4%

0%

-4%

-8% -7%

Base: 15,875(CY), 14,253(PY)

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Table 20: Membership by type of online community

Membership All Internet Users Change from PY

Not a member of any online community 52% -7.0%
Alumni & Schools 7% -0.1%
Computers & Internet 7% 1%
Schools & Education 5% 2%
Business / Professional community 4% 0.6%
Romance & Relationships 3% -1.3%
Individuals 3% 0.8%
Games 3% 0.4%
Music 3% -0.1%
Arts & Entertainment 2% 0.2%
Company 2% 0.3%
Cultures & Community 2% 0.1%
Travel 1% 0.5%
Religion & Beliefs 1% 0.5%
Health, Wellness & Fitness 1% 0.3%
Countries & Regional 0.8% 0.4%
Family & Home 0.8% 0.3%
Hobbies & Crafts 0.7% 0.3%
Science & History 0.7% -0.1%
Automotive 0.5% 0.0%
Food, Drink & Wine 0.5% 0.4%
Fashion & Beauty 0.4% 0.0%
Recreation & Sports 0.3% 0.0%
Cities & Neighborhoods 0.2% 0.0%
Gay, Lesbian & Bi 0.2% 0.0%
Government & Politics 0.2% 0.0%
Pets & Animals 0.2% 0.0%
Base: 15,875(CY), 14,253(PY)

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India Online 2008

Chart 61: Usage of other language website

Current Year Use only English websites Use other language websites
80%

62%
60%

34%
40%

20%

0%

All Internet Users

Base: 15,875

Chart 33: Usage of other language website

Change from PY

30% 22%
20%
10%
0%
-10%
-20%
-30% -27%

Base: 15,875(CY), 14,253(PY)

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Chart 62: Problems faced while surfing the internet

Current Year Website not opening/opening slowly

80% Spam/Junk M ails
M ails with virus/Spyware
59%
60%
42%
39%
40%

20%

0%

All Internet Users

Base: 15,875

Chart 34: Problems faced while surfing the internet

Change from PY

0%

-2%
-5%

-10% -7%
-10%
-15%

Base: 15,875(CY), 14,252(PY)

Problem All Internet Users Change from PY

Website not opening/opening slowly 59% -2.1%
Spam/Junk Mails 42% -7.2%
Mails with virus/Spyware 39% -10.0%
Unsolicited ads/pop-ups 37% -7.6%
Difficulty in getting connected 31% -4.0%
No response to queries on websites 23% -3.5%
Cumbersome navigation in websites 12% 0.0%
Don't have relevant local language content 11% 3%
Never faced any problem 11% 3%

100
India Online 2008

Most Used Websites

Table 21: Top of mind unaided recall - all websites

Website All Internet Users Change from PY

Google 37% 9%
Yahoo 32% 2%
Rediff 7% -4.1%
Orkut 6% 1%
Gmail 6% 3%
Indiatimes 2% 0.7%
Hotmail 1% -0.5%
Moneycontrol 0.8% 0.4%
Naukri 0.7% 0.2%
Sify 0.6% 0.1%
Ebay 0.6% 0.3%
Cricinfo 0.5% 0.4%
Nokia 0.4% 0.1%
Microsoft 0.4% 0.0%
Way2sms* 0.4%
Zapak* 0.4%
You tube 0.3% 0.1%
MSN 0.3% -0.2%
Indya* 0.3%
Wikipedia 0.3% 0.0%
WWE 0.3% 0.0%
Sony* 0.3%
Monster 0.2% -0.1%
ICICIbank 0.2% 0.0%
Manoramaonline 0.2% 0.1%
HPindia* 0.2%
Espnstar* 0.2%
Ebizel* 0.2%
ICICIdirect 0.1% 0.0%
NDTV 0.1% -0.1%
Freshersworld* 0.1%
Ibibo* 0.1%
Airtel* 0.1%
BSE India* 0.1%
Timesofindia* 0.1%
IRCTC* 0.1%
Timesjob* 0.1%
Sharekhan* 0.1%
NSEindia* 0.1%
Reliance* 0.1%

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Website All Internet Users Change from PY

Makemytrip* 0.1%
BSNL* 0.1%
Raaga* 0.1%
Contest2win* 0.1%
Santabanta* 0.1%
Indianrailways* 0.1%
CBSE* 0.0%
Download* 0.0%
Indiaplaza* 0.0%
HDFC* 0.0%
Others* 0.9%
Base: 13,801(CY), 24,433(PY)

102
India Online 2008

Table 22: Most used website - all websites

Website All Internet Users

Google 28%
Yahoo 28%
Gmail 9%
Rediff 9%
Orkut 8%
Indiatimes 1%
Hotmail 1%
Moneycontrol 0.8%
Sify 0.7%
Naukri 0.4%
Zapak 0.4%
Icicibank 0.4%
MSN 0.3%
Wikipedia 0.3%
Monster 0.3%
Icicidirect 0.2%
Youtube 0.2%
Bseindia 0.2%
Sharekhan 0.2%
Indyarocks 0.2%
Ebizel 0.2%
Cricinfo 0.1%
Facebook 0.1%
Ibnlive 0.1%
Ebay 0.1%
Others 11%
Base: 15,819

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Table 23: Preferred websites - emailing

Website All Internet Users Change from PY

Yahoo 51% -2.3%
Gmail 31% 11%
Rediff 13% -5.4%
Hotmail 3% -2.7%
Indiatimes 1% 0.3%
Sify 0.9% -0.1%
AOL 0.4% 0.3%
Zapak 0.1% 0.1%
VSNL 0.1% -0.4%
Lycos 0.1% -0.1%
Sancharnet/BSNL 0.0% -0.7%
Base: 14,500(CY), 25,060(PY)

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India Online 2008

Table 24: Info search (English)

Website All Internet Users Change from PY

Google 81% 6%
Yahoo 7% -2.2%
Wikipedia 3% 1%
English 3% -0.5%
Rediff 2% -0.4%
Dictionary 1% 0.1%
Altavista* 0.7%
Oxford* 0.6%
Answers* 0.4%
MSNLive 0.4% -0.6%
Indiatimes 0.3% -0.2%
Ask* 0.3%
BBC* 0.2%
Sify* 0.2%
Others 0.7% -3.9%
Base: 8,117(CY), 7874(PY)

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Table 25: Info search (local language)

Website All Internet Users Change from PY

Google 65% -9.4%
Yahoo* 12%
Rediff* 4%
Teluguone* 2%
Guruji 1% -0.4%
MSN 1% 0.3%
Sify* 1%
Raftaar* 1%
Hindi* 1%
Webduniya 1% -0.3%
Tamil* 0.8%
Manoramaonline 0.8% -0.9%
Indiatimes* 0.8%
Khoj 0.7% -0.5%
Marathiworld* 0.7%
Wikipedia* 0.5%
Webulagam* 0.4%
Eenadu* 0.3%
Others 1% -13.5%
None* 4%
Base: 5,007(CY), 3853(PY)

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Table 26: Job search

Website All Internet Users Change from PY

Naukri 42% 5%
Monster 25% -2.3%
Timesjobs 16% 2%
Google 5% -0.5%
Yahoo 4% 1%
Freshersworld 2% 0.2%
Rediff 2% -0.3%
Jobs 1% -0.1%
Jobstreet 0.7% 0.0%
Jobsahead 0.4% -0.7%
Clickjobs 0.7% -0.2%
Jobsearch* 0.3%
Onlinejobs* 0.3%
Efreshers* 0.2%
Others 2% -3.3%
Base: 11,351(CY), 10,387(PY)

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Table 27: Search or buy travel products

Website All Internet Users Change from PY

Google 22% 11%
Yatra 14% -1.6%
Yahoo 10% 2%
Makemytrip 10% -6.9%
IRCTC 10% -5.9%
Rediff 8% 4%
Travel 6% 4%
Travelguru 6% 3%
Cleartrip 2% 0.3%
Indiatimes 2% -0.9%
Ezeego1* 1%
Rajtravels 0.6% -0.1%
Travel India 0.5% -0.3%
Airdeccan 0.4% -1.3%
Spicejet 0.4% 0.0%
Cox&Kings* 0.3%
Flykingfisher 0.2% 0.0%
Travelocity 0.2% 0.0%
Goair 0.2% -0.2%
Indiatravels 0.1% -0.2%
Others 5% -3.8%
Base: 5,546(CY), 7,089(PY)

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Table 28: Buy travel products

Website All Internet Users

Yatra 18%
Makemytrip 16%
IRCTC 13%
Google 11%
Travelguru 4%
Cleartrip 4%
Travel 4%
Yahoo 4%
Rediff 3%
Ezeego1 2%
Indiatimes 2%
Airdeccan 0.8%
Rajtravels 0.6%
Spicejet 0.6%
Cox&Kings 0.5%
Goair 0.4%
Indiatravels 0.2%
Travelocity 0.2%
Flykingfisher 0.1%
Travel India 0.0%
Others 16%
Base: 2,031

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Table 29: Search or buy non-travel products

Website All Internet Users

Google 34%
Ebay 21%
Rediff 17%
Yahoo 14%
Indiatimes 5%
Futurebazaar 4%
Sify 2%
Indiaplaza 1%
Homeshop18 1%
Amazon 1%
Base: 4,201

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Table 30: Buy non-travel products

Website All Internet Users

Ebay 33%
Rediff 19%
Google 17%
Indiatimes 8%
Futurebazaar 8%
Yahoo 6%
Indiaplaza 4%
Sify 3%
Homeshop18 2%
Amazon 0.9%
Base: 1,476

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Table 31: Online news

Website All Internet Users Change from PY

Yahoo 16% 2%
Google 10% 2%
NDTV 9% -2.5%
Rediff 9% -0.1%
Indiatimes 8% 0.7%
Timesofindia 6% 3%
Aajtak 3% -1.6%
BBC 3% -1.5%
Ibnlive 3% 0.2%
Eenadu 3% 1%
News* 3%
Manoramaonline 2% -0.2%
Thehindu 2% -0.2%
MSN 2% -1.4%
CNN 2% -1.5%
Dinamalar 2% 0.7%
Sify 1% -0.8%
Zeenews 1% -0.6%
Jagran 1% -0.2%
TV9 0.9% 0.0%
Hindustantimes 0.8% 0.1%
CNBC 0.8% -0.2%
Midday* 0.6%
Lokmat* 0.6%
Moneycontrol 0.5% 0.0%
Josh18* 0.5%
Starnews* 0.5%
Bhaskar* 0.5%
Economictimes 0.4% 0.0%
Times* 0.4%
AOL* 0.4%
DD News* 0.4%
Amarujala* 0.4%
Webduniya* 0.4%
Esakal* 0.3%
Dinakaran* 0.3%
Samachar* 0.2%
Timesnow* 0.2%
Deccanherald* 0.2%
Others 5% -4.3%
Base: 10,128(CY), 8,509(PY)

112
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Table 32: Financial news & info (rates, quotes, etc.)

Website All Internet Users Change from PY

Moneycontrol/CNBC 18% 5%
Google 15% 2%
Yahoo 13% 0.5%
Rediff 8% 2%
ICICIDirect 6% -0.6%
BSEindia* 6%
Sharekhan 6% 2%
Stockmarket 4% 1%
NSE 3% 1%
Financialnews 2% 0.8%
NDTV/NDTVprofit 2% -2.1%
Reliancemoney 2% 1%
Indiatimes 1% -2.5%
Amfiindia* 1%
Mutualfundsindia* 1%
SBI* 1%
HDFC 0.9% 0.1%
Sify 0.9% -0.7%
Indiabulls 0.9% -0.2%
Indiainfoline 0.8% 0.3%
Kotaksecurities 0.7% 0.1%
ICICIprudential* 0.7%
Economictimes 0.6% -2.7%
Business 0.6% -0.7%
LIC* 0.5%
Valueresearch 0.4% 0.0%
Equitymaster 0.4% 0.0%
Religareonline* 0.4%
MSN* 0.3%
Axisbank* 0.3%
Authorstream* 0.3%
Citibank* 0.2%
Myiris* 0.2%
Geojit* 0.2%
Others 3% -11.3%
Base: 6,264(CY), 6,207(PY)

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Table 33: Search shares and stocks online

Website All Internet Users Change from PY

Google* 14%
ICICI Direct 14% -22.4%
Sherkhan 12% -9.6%
Yahoo* 10%
Rediff* 6%
BSE 5% 2%
Moneycontrol* 5%
Reliancemoney 4% 3%
Stock* 4%
Indiabulls 3% -3.4%
Kotaksecurities 3% -1.2%
NSE 2% -0.5%
hdfcsec 2% -0.4%
Religare 2% -1.9%
5Paisa 1% -1.7%
Investmentz* 1%
Indiatimes* 1%
Indiainfoline* 1%
NDTV* 0.9%
Stocktrading* 0.8%
GCItrading* 0.8%
Geojit 0.7% -1.7%
Sify* 0.7%
Karvy 0.6% 0.1%
Others 6% -6.5%
Base: 5,203(CY), 1,558(PY)

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Table 34: Online share trading

Website All Internet Users Change from PY

ICICI Direct 23% -13.3%
Sherkhan 14% -7.9%
Reliancemoney* 8%
Kotaksecurities* 8%
Indiabulls* 5%
Hdfcsec* 4%
Religare 3% 0.2%
5Paisa 2% 0.1%
Indiainfoline 2% -5.1%
Geojit 1% -2.6%
Stock 1% -0.2%
Karvy 0.9% -2.6%
Stocktrading* 0.7%
Investmentz 0.4% -2.1%
Motilaloswal* 0.2%
Others 1% -1.9%
None* 26%
Base: 1,143(CY), 1,558(PY)

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Table 35: Real estate info

Website All Internet Users Change from PY

Google 23% 5%
99acres 14% 4%
Yahoo 14% 0.2%
Magicbricks 13% -1.8%
Realestates 12% 2%
Rediff 7% 0.5%
Makaan* 5%
Indiaproperty 3% -2.1%
Property 3% -0.4%
Sulekha 1% 0.4%
Indiatimes 1% -1.3%
Zillow* 0.9%
Sify 0.7% -0.4%
Manoramaonline* 0.5%
Others 3% -9.0%
Base: 4,776(CY), 5,129(PY)

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Table 36: Matrimonial search

Website All Internet Users Change from PY

Bharatmatrimony 36% 7%
Shaadi 34% 6%
Jeevansaathi 8% 3%
Yahoo 4% -1.0%
Google 4% -1.7%
Matrimonial 4% 2%
Simplymarry 3% 0.3%
Matrimony 2% -2.3%
Rediff 2% -1.3%
Indiatimes 0.5% -0.3%
Indianmatrimony* 0.4%
Secondshaadi* 0.2%
Others 2% -2.7%
Base: 7,519(CY), 6,675(PY)

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Table 37: Dating/friendship search

Website All Internet Users Change from PY

Orkut 54% 18%
Yahoo 20% -2.8%
Rediff 4% -2.4%
Fropper 3% 0.2%
Ibibo* 2%
Friendfinder 2% 0.1%
Friends 1% 0.1%
Indyarocks* 1%
Hi5 1% -0.4%
Indiatimes 1% -0.7%
Adultfriendfinder 1% -0.5%
Friendship 1% 0.1%
Perfspot* 0.8%
Facebook* 0.7%
Wayn* 0.7%
Dating* 0.6%
MSN 0.5% -0.5%
Tagged 0.5% -0.5%
Bigadda* 0.5%
Myspace* 0.4%
Match* 0.3%
Date* 0.3%
Friendster* 0.3%
Way2SMS* 0.3%
Minglebox* 0.2%
Adultfinder* 0.2%
Sify* 0.1%
Others 2% -7.7%
Base: 7,647(CY), 7,084(PY)

118
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Table 38: Social networking/communities

Website All Internet Users Change from PY

Orkut 66% 2%
Yahoo 13% -2.7%
Rediff* 4%
Ibibo* 3%
Social Networking* 3%
Facebook* 2%
Communities 1% 0.2%
Hi5 0.9% 0.0%
Fropper 0.9% 0.5%
Indiatimes* 0.8%
Commoncraft* 0.8%
Indyarocks* 0.6%
Sify* 0.5%
Bigadda* 0.5%
Perfspot* 0.3%
Myspace 0.3% -0.3%
Wayn* 0.3%
Minglebox* 0.3%
MSN* 0.2%
Linkedin* 0.2%
Friends* 0.2%
Bharatstudent* 0.2%
Others 2% -12.3%
Base: 7,147(CY), 5,227(PY)

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Table 39: Online gaming

Website All Internet Users Change from PY

Zapak 32% 15%
Yahoo 20% 2%
Games 9% 2%
Google 9% -0.1%
Miniclip 5% 0.8%
Onlinegames 4% 3%
Rediff 2% -1.3%
Contest2Win 2% -1.2%
Freeonlinegames 2% 0.9%
Indiatimes 1% -0.3%
Games2win 1% -0.1%
Indiagames 0.8% -2.3%
Cartoonnetwork 0.7% 0.1%
Sports* 0.7%
Indyarocks* 0.6%
Stickcricket 0.5% 0.1%
MSN 0.5% -1.2%
Pogo* 0.5%
Sify 0.5% -0.2%
Arcade 0.5% 0.3%
EAsports* 0.5%
Freegames 0.4% -0.2%
Gamesonline 0.4% 0.0%
Bigfishgames 0.3% -0.5%
Funtoosh 0.3% -0.1%
Gamezone 0.3% 0.1%
Download 0.3% -1.1%
Orkut* 0.3%
Shockwave* 0.3%
Worldwinner* 0.3%
Cricinfo* 0.3%
Funmaza 0.2% -0.3%
Myplaywin* 0.2%
Santabanta 0.2% -0.2%
Hungama* 0.2%
Casino* 0.2%
Egglad* 0.2%
Aol* 0.2%
King* 0.2%
Net2money* 0.2%
Doof* 0.2%
Bugzu* 0.2%
Toondisneyindia* 0.2%
Chess* 0.1%

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Website All Internet Users Change from PY

Gamespot* 0.1%
Cricket* 0.1%
Sudoku* 0.1%
Gamehouse* 0.1%
Orangeshark* 0.1%
Ibibo* 0.1%
Mousebreaker* 0.1%
Realarcade* 0.1%
Playgames* 0.0%
Others 2% -15.5%
Base: 6,685(CY), 7,383(PY)

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Table 40: Download mobile content

Website All Internet Users Change from PY

Yahoo 12% -2.4%
Nokia 11% 2%
Google 10% 0.2%
Rediff 10% -2.7%
Mobile9 7% 3%
Funmaza 5% 2%
Indiatimes 4% -3.2%
Zedge 3% 1%
Way2SMS* 3%
Ringtones 3% 0.0%
Airtel 3% 0.2%
Sify 3% 0.9%
Mobango* 2%
Hutch 2% -1.4%
Mp3* 2%
Sonyericsson 1% 0.1%
Mobileringtones 1% 0.4%
Getjar 1% 0.4%
SongPk 1% 1%
Raaga 0.9% 0.7%
Masti4India 0.8% 0.1%
Indyarocks* 0.8%
Reliancemobileworld* 0.7%
Waptrick* 0.7%
Cooltoad 0.7% 0.0%
160by2* 0.7%
Freeringtones 0.6% 0.0%
Hungama* 0.6%
Ebay* 0.5%
GSMArena* 0.5%
Tagtag* 0.5%
Tataindicom* 0.5%
Download 0.4% -0.2%
Mauj 0.4% -0.1%
Mobiles24* 0.4%
Samsungmobile* 0.4%
BSNL* 0.4%
Santabanta 0.3% -0.5%
Motorola* 0.3%
Idea* 0.3%
Univercell* 0.3%
Youmint* 0.3%
ApnilSP* 0.3%
Others 4% -10.1%
None 0.6% 0.6%
Base: 5,512(CY), 6,912(PY)

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Table 41: Preferred instant messaging applications

Website All Internet Users Change from PY

Yahoo 53% -10.1%
Google Talk 29% 15%
Rediffbol 9% -1.4%
MSN 4% -1.9%
Way2sms* 2%
Meebo 1% -0.1%
Indyarocks* 1%
Skype 0.6% 0.0%
160by2* 0.5%
Indiatimes 0.4% 0.0%
Fropper* 0.2%
AIM* 0.2%
Ibibo* 0.2%
Others 0.1% -2.7%
None* 0.3%
Base: 11,162(CY), 8,632(PY)

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Table 42: Download music

Website All Internet Users Change from PY

Raaga 17% -5.3%
Google 9% 2%
Yahoo 7% -2.3%
Music 7% 3%
Mp3 6% 4%
Songs 6% 4%
Youtube 4% 2%
Musicindiaonline 4% 0.0%
Cooltoad 3% -1.7%
Rediff 3% 0.2%
123music 3% 2%
Dhingana* 2%
Indiafm 2% 0.8%
Sify 2% 0.6%
Smashits 1% -0.2%
Pz10 1% 0.2%
Ebay* 1%
Funmaza 1% 0.4%
Bollywoodmusic 1% 0.1%
Mp3hungama* 1%
Indiatimes 0.9% -0.2%
Dishant 0.9% -0.2%
Andhravilas 0.8% -0.1%
Papuyaar 0.8% -0.9%
Bollyfm 0.8% 0.1%
Apniisp 0.8% -0.5%
Masti4India* 0.7%
Musicmazaa 0.5% 0.2%
Downloads 0.5% 0.0%
Musicworld 0.5% 0.2%
Desimusic 0.5% 0.2%
Bollyextreme* 0.5%
Limewire* 0.4%
Musiconline 0.4% -0.3%
Tamilbeat* 0.4%
Itunes 0.4% 0.0%
Mtv* 0.4%
MSN 0.3% -0.2%
Esnips* 0.3%
Realplayer* 0.3%
Amazon* 0.3%
Oosai* 0.3%
Kannadaaudio* 0.2%
Radiomirchi* 0.2%
Others* 6%
None 0.7% -12.5%
Base: 7,384(CY), 8,142(PY)

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Table 43: Sports content

Website All Internet Users Change from PY

Cricinfo 19% 6%
Yahoo 17% 5%
Rediff 14% 7%
Espnstarsports 14% -14.3%
Google 7% -0.7%
Cricketnext 4% 2%
Indiatimes 3% 0.0%
Sports 3% -1.5%
Sify 2% 0.3%
NDTV 2% -0.1%
Cricket* 2%
Tensports 2% -0.5%
Cricbuzz* 1%
MSN 1% -0.4%
Neosports* 0.7%
Timesofindia 0.6% -0.1%
Vcricket* 0.6%
Manoramaonline* 0.6%
123india* 0.6%
WWE 0.4% -1.5%
Zapakcricket* 0.4%
AOL* 0.3%
BBC Sports 0.3% -0.5%
IPLt20* 0.3%
Cricketlive* 0.3%
Zeesports* 0.3%
Ibnlive* 0.2%
CNN* 0.2%
Hindustantimes* 0.2%
Khel* 0.1%
Others 3% -5.2%
Base: 8,952(CY), 7,666(PY)

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Table 44: Cinema content

Website All Internet Users Change from PY

Yahoo 14% 3%
Google 9% 0.0%
Bollywood 6% 1%
Youtube 5% 4%
Rediff 5% 0.7%
Indiafm 5% 0.6%
Movies 4% 0.9%
Raaga 4% 2%
Sify 4% 1%
Santabanta 4% 0.3%
Indiatimes 3% -0.1%
Idlebrain 2% 0.0%
IMDB 2% 0.8%
Cinema 2% -1.2%
Indiaglitz 2% 0.3%
PVR Cinemas 2% -2.8%
Teluguone 2% 1%
Tamilcinemas 2% -0.5%
Bookmyshow* 2%
Torrentz* 2%
Andhravilas 2% 0.8%
Indya 1% 0.6%
Adlabs 1% 0.4%
Zeecinemas 1% 0.2%
Cinesouth* 1%
Funcinemas 0.9% -0.6%
Cinemax 0.9% 0.2%
Inoxmovies 0.8% -0.3%
Galatta 0.8% 0.0%
Filmfare 0.8% 0.2%
Bharatmovies* 0.8%
MSN 0.7% -0.2%
Manoramaonline* 0.7%
Thecinema 0.3% -0.7%
NDTV* 0.3%
Glamsham* 0.3%
Hollywood* 0.3%
Smashits* 0.3%
Satyamcinema* 0.2%
Timesofindia* 0.2%
Chitraloka 0.2% 0.2%
Others 3% -13.2%
Base: 5,830(CY), 6,883(PY)

126
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Table 45: Most used websites for checking local language content (other
than English)

Language All Internet Users Change from PY

Google 16% 5%
Yahoo 14% 6%
Rediff 8% 5%
Manoramaonline* 6%
Orkut* 6%
Dainikjagran 6% 4%
Webduniya 5% 0.9%
Dinamalar* 5%
Hindi* 4%
Eeandu 4% -2.7%
Raaga* 3%
Tamil* 3%
Dailythanthi 3% 2%
Gmail* 3%
Indiatimes* 3%
Webulagam 3% -1.0%
Hotmail* 3%
Amarujala* 2%
Dinakaran* 2%
Josh18* 2%
Thatstamil* 2%
Telugu* 2%
Bhaskar 2% 1%
Esakal 2% -0.8%
Matrubhumi 2% 0.5%
Sify* 2%
Vaartha 2% 1%
Aajtak* 2%
Marathiworld 2% -1.9%
Lokmat* 2%
Teluguone* 2%
Telugupeople* 2%
Andhravilas* 2%
Idlebrain* 2%
Deepika 2% 0.8%
Sandesh* 2%
Dainikbhaskar* 2%
Gujratsamachar 1% 0.1%
Navbharattimes* 1%
BBC Hindi* 1%
Kumudam 1% -0.2%
Greatandhra* 0.9%
Marathimati* 0.9%

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Language All Internet Users Change from PY

Andhrajyothi* 0.9%
Maharashtratimes 0.8% 0.5%
Rajasthanpatrika* 0.8%
Wikipedia* 0.8%
Raftaar* 0.7%
Telugulo* 0.7%
Dinamani* 0.7%
Banglalive 0.6% -0.9%
Epatra 0.6% 0.1%
Tamilcinema 0.6% -2.9%
Anandabazaar 0.5% -1.1%
Loksatta* 0.5%
Sakshi* 0.5%
Naukri* 0.5%
AOL* 0.4%
Chennaionline* 0.4%
Santabanta* 0.4%
Tamilmp3World* 0.4%
Keralakaumudi* 0.4%
Vikatan* 0.4%
Jagran 0.4% -2.3%
BSE India* 0.3%
Chitralekha* 0.3%
Dharitri* 0.3%
Nilacharal* 0.3%
Tamilmovies* 0.3%
Kannadaaudio 0.2% -1.5%
Kannadaprabha* 0.2%
Teluguwebsite* 0.2%
Asianetglobal* 0.2%
Devanaagarii* 0.2%
Divyabhaskar* 0.2%
Ibibo* 0.2%
Deshabhimani* 0.2%
Galatta* 0.1%
Tamilbeat* 0.1%
Thatskannada 0.1% -0.5%
Udayavani* 0.1%
Thatstelugu* 0.1%
Ananda Vikatan* 0.1%
Maalaimalar* 0.1%
Mangalam* 0.1%
Maayboli* 0.1%
Naidunia* 0.1%
Dinathanthi* 0.1%

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Language All Internet Users Change from PY

Hindustan* 0.1%
Telugucinema* 0.1%
Tn.Gov.In* 0.1%
Calcuttaweb* 0.1%
Jebam* 0.0%
Lankasri* 0.0%
Others* 0.1%
None* 32%
Base: 5,707(CY), 1,388(PY)

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Table 46: Most used websites for checking local language content
(Hindi)

Language All Internet Users

Google 27%
Dainikjagran 26%
Yahoo 24%
Hindi 20%
Webduniya 17%
Rediff 12%
Amarujala 11%
Orkut 11%
Josh18 10%
Indiatimes 8%
Aajtak 8%
Dainikbhaskar 7%
Gmail 5%
Navbharattimes 5%
Bhaskar 5%
Hotmail 5%
BBC Hindi 4%
Rajasthanpatrika 4%
Raftaar 3%
Sify 3%
Raaga 2%
Jagran 2%
Devanaagarii 1%
AOL 0.8%
Santabanta 0.7%
Hindustan 0.7%
Naukri 0.6%
Epatra 0.5%
Naidunia 0.5%
BSE India 0.4%
Marathimati 0.4%
Marathiworld 0.4%
Wikipedia 0.3%
Maharashtratimes 0.1%
Divyabhaskar 0.1%
Others 0.2%
Base: 1,157

130
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Table 47: Most used websites for checking local language content
(Tamil)

Language All Internet Users

Dinamalar 40%
Tamil 26%
Dailythanthi 24%
Webulagam 21%
Dinakaran 19%
Thatstamil 17%
Yahoo 12%
Google 11%
Kumudam 9%
Dinamani 6%
Tamilcinema 5%
Sify 5%
Webduniya 5%
Raaga 4%
Rediff 4%
Chennaionline 3%
Tamilmp3World 3%
Manoramaonline 3%
Vikatan 3%
Nilacharal 3%
Hotmail 2%
Gmail 2%
Orkut 2%
Tamilmovies 2%
Epatra 1%
Tn.Gov.In 1%
Galatta 1%
Tamilbeat 1%
Ananda Vikatan 0.6%
Wikipedia 0.5%
Dinathanthi 0.5%
Base: 810

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Table 48: Most used websites for checking local language content
(Telugu)

Language All Internet Users

Eeandu 46%
Raaga 25%
Telugu 23%
Telugupeople 20%
Teluguone 19%
Vaartha 19%
Idlebrain 18%
Andhravilas 18%
Google 14%
Andhrajyothi 11%
Greatandhra 11%
Telugulo 8%
Orkut 6%
Yahoo 6%
Sakshi 6%
Wikipedia 4%
Rediff 3%
Hotmail 2%
Teluguwebsite 2%
Telugucinema 1%
Gmail 1%
Sify 0.9%
Thatstelugu 0.7%
Chitralekha 0.5%
Epatra 0.2%
Manoramaonline 0.2%
Galatta 0.1%
Webduniya 0.1%
Base: 665

132
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Table 49: Most used websites for checking local language content
(Marathi)

Language All Internet Users

Esakal 39%
Lokmat 35%
Marathiworld 35%
Maharashtratimes 17%
Marathimati 16%
Webduniya 13%
Google 10%
Loksatta 10%
Epatra 6%
Yahoo 5%
Rediff 5%
Wikipedia 4%
Maayboli 2%
Hotmail 2%
Gmail 2%
Orkut 2%
Sify 0.5%
Others 0.3%
Base: 197

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Table 50: Most used websites for checking local language content
(Malayalam)

Language All Internet Users

Manoramaonline 94%
Matrubhumi 31%
Deepika 25%
Yahoo 9%
Keralakaumudi 6%
Google 6%
Rediff 4%
Vaartha 4%
Orkut 4%
Asianetglobal 3%
Deshabhimani 3%
Sify 2%
Hotmail 2%
Gmail 2%
Mangalam 2%
Wikipedia 0.8%
Kumudam 0.4%
Raaga 0.4%
Epatra 0.2%
Base: 405

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Table 51: Most used websites for checking local language content
(Bengali)

Language All Internet Users

Google 73%
Banglalive 13%
Anandabazaar 10%
Yahoo 6%
Rediff 3%
Aajtak 3%
Gmail 2%
Orkut 2%
Hotmail 2%
Calcuttaweb 1%
Sify 0.7%
Webduniya 0.6%
Wikipedia 0.4%
Base: 91

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Table 52: Most used websites for checking local language content
(Gujarati)

Language All Internet Users

Sandesh 54%
Gujratsamachar 46%
Bhaskar 30%
Yahoo 15%
Rediff 11%
Google 8%
BSE India 7%
Chitralekha 7%
Dainikbhaskar 6%
Divyabhaskar 6%
Navbharattimes 5%
Sify 3%
Epatra 3%
Orkut 0.4%
Gmail 0.2%
Hotmail 0.2%
Webduniya 0.2%
Wikipedia 0.2%
Base: 126

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Table 53: Most used websites for checking local language content
(Kannada)

Language All Internet Users

Yahoo 38%
Kannadaprabha 19%
Kannadaaudio 16%
Raaga 14%
Google 13%
Gmail 13%
Rediff 12%
Hotmail 9%
Thatskannada 8%
Orkut 6%
Sify 5%
Udayavani 5%
Chitralekha 3%
Webduniya 0.4%
Wikipedia 0.3%
Base: 122

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Table 54: Preferred blog sites

Website All Internet Users Change from PY

Blogspot 27% 16%
Yahoo 12% -6.1%
Orkut* 11%
Blogger 10% -0.7%
Rediff 9% -1.9%
Ibibo 6% -4.0%
Google 6% -15.5%
Blog* 4%
Debonairblog 2% -0.5%
Indiatimes 0.8% -1.1%
Indyarocks* 0.8%
Sulekha 0.6% -0.1%
Fropper 0.5% 0.2%
Myspace* 0.5%
Ibnlive* 0.4%
Bigadda* 0.4%
Wordpress* 0.3%
Youtube* 0.3%
Others 7% 5%
None* 2%
Base: 2,862(CY), 1,853(PY)

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Table 55: Preferred astrology website

Website All Internet Users Change from PY

Yahoo 25% 3%
Astrology 17% -1.5%
Google 13% 2%
Rediff 9% 0.2%
Indiatimes astrospeak 6% -2.3%
Astrolife 3% 1%
Sify 3% 0.0%
Horoscope 3% 0.4%
Astro* 2%
MSN 2% -0.6%
Indianastrology 1% 0.5%
Ganeshaspeaks 1% 0.8%
Sarafreder 1% -1.7%
Astrogyan 0.9% 0.1%
Astroyogi 0.8% 0.0%
Manoramaonline 0.8% 0.4%
Webduniya 0.7% 0.1%
Ivillage 0.6% -0.2%
Timesofindia 0.5% -0.1%
Dinamalar* 0.5%
Astroindia 0.4% -0.1%
Aboutastro* 0.4%
Bejandaruwalla* 0.4%
Astrocenter 0.3% -0.3%
Cyberastro 0.3% 0.0%
Tarot 0.3% 0.0%
Indya* 0.3%
AOL* 0.3%
Shanidham* 0.3%
Astroved* 0.3%
Others 7% -2.4%
Base: 5,673(CY), 6,357(PY)

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Table 56: Preferred online learning / education website

Website All Internet Users Change from PY

Google 32% -1.9%
Yahoo 15% 5%
Wikipedia 7% 1%
Education 6% 3%
Rediff 4% -0.3%
W3schools 3% 1%
Learning 3% 2%
Ebizel 3% 1%
IGNOU 2% 0.9%
Microsoft 2% 0.7%
Extramarks* 1%
Onlineeducation 1% 0.4%
CBSE 1% 0.0%
Indiatimes 1% -0.2%
Bharatstudent* 1%
ICFAI 0.9% -0.1%
SCDL* 0.8%
Annauniversity 0.8% 0.0%
Howstuffworks 0.8% 0.2%
Indiaedu* 0.6%
English 0.6% 0.4%
Studymentor* 0.6%
Freshersworld 0.6% 0.1%
Webindia123* 0.6%
Dewsoftoverseas* 0.6%
ICAI 0.5% 0.0%
NIIT* 0.5%
24x7Guru* 0.5%
MBA* 0.5%
Ebook* 0.5%
Sify* 0.4%
SAP* 0.4%
Gurukul 0.3% -0.1%
BBC* 0.3%
Answers* 0.3%
MSN* 0.2%
Sun* 0.1%
Others 7% -17.0%
Base: 5,236(CY), 6,571(PY)

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Table 57: Preferred website for sharing pictures online

Website All Internet Users

Orkut 38%
Yahoo 18%
Picasa 7%
Ibibo 6%
Santabanta 5%
Flickr 5%
Pictures 2%
Wallpapers 2%
Youtube 2%
Kodakgallery 1%
Photobucket 1%
123Greetings 1%
Facebook 0.9%
Webshots 0.9%
Snapfish 0.7%
Indyarocks 0.7%
Rapidshare 0.7%
Indiatimes 0.6%
Bollywood 0.6%
Hi5 0.5%
Hotmail 0.4%
Bigadda 0.4%
Perfspot 0.4%
Ziddu 0.4%
Screensavers 0.4%
Indiafm 0.4%
Indiaglitz 0.3%
Sify 0.3%
Idlebrain 0.3%
Zoom 0.2%
Shutterfly 0.2%
Fropper 0.2%
Shareapic 0.2%
Myspace 0.1%
Others 2%
Base: 7,028

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Table 58: Preferred website for professional networking

Website All Internet Users

Orkut 42%
Yahoo 19%
Rediff 6%
Linkedin 6%
Microsoft 2%
Hotmail 2%
Cisco 2%
Naukri 1%
Icai 0.9%
Monster 0.9%
Sify 0.7%
Indiatimes 0.7%
Freshersworld 0.7%
Facebook 0.6%
Ibibo 0.6%
CIOZone 0.6%
Brijj 0.5%
Ebizel 0.5%
Wikipedia 0.5%
Timesjob 0.3%
Techtribe 0.2%
Siliconindia 0.2%
Others 7%
None 6%
Base: 5,335

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Table 59: Preferred website to buy/rent CD/DVD

Website All Internet Users

Rediff 12%
Ebay 9%
Movies 7%
Indiatimes 3%
Raaga 3%
DVD 2%
Seventymm 2%
Youtube 2%
Moserbear 1%
Amazon 1%
Futurebazaar 1%
Mp3 1%
Bollywood 1%
Sify 1%
Moviemart 1%
English-Bookworld 1%
Indiaplaza 0.7%
Teluguone 0.7%
Songs.Pk 0.6%
Download 0.6%
Rentmovie 0.5%
Jaman 0.4%
Others 10%
None 38%
Base: 3,279

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Table 60: Preferred website for sharing video online

Website All Internet Users

Youtube 43%
Yahoo 13%
Google Video 13%
Orkut 11%
Video 4%
Rediff 4%
Rapidshare 1%
Indiatimes 1%
Indyarocks 0.9%
Metacafe 0.9%
Ibibo 0.8%
Metatube 0.6%
Hotmail 0.5%
Bigadda 0.5%
Sify 0.4%
Torrent 0.4%
Limewire 0.2%
Others 5%
None 0.3%
Base: 5,528

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Table 61: Preferred website for net telephony

Website All Internet Users

Yahoo 25%
Gtalk 24%
Skype 12%
BSNL 9%
Rediff 6%
Tata Indicom 3%
Telephony 3%
Net2Phone 3%
Airtel 2%
Sify 2%
Globe7 2%
Jaxtr 1%
Nettelephony 1%
VSNL 1%
Reliance 1%
Way2Sms 0.8%
MTNL 0.8%
Indiatimes 0.7%
Ibibo 0.7%
Vodafone 0.7%
160by2 0.6%
Indyarocks 0.5%
Justvoip 0.4%
Dataone 0.3%
Net4India 0.2%
Others 0.7%
Base: 4,244

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Most Used Offline

Media Brands
Table 62: Favorite TV channels

TV Channel All Internet Users Change from PY

Star Plus 8% -5.2%
Discovery 7% -0.3%
Sun TV 5% 0.0%
NDTV 5% -0.2%
DD 1 4% 2%
Aajtak 4% -1.0%
Zee TV 3% 0.1%
Sony 3% -0.7%
Ten Sports 3% 0.2%
M TV 3% -0.2%
CNBC 3% 0.1%
National Geographic 3% 0.5%
HBO 2% -1.7%
Asianet 2% 0.6%
Star Movies 2% -1.3%
ESPN 2% -0.6%
Star One 2% -0.8%
Bindass* 2%
TV 9 2% 0.1%
Star Sports 2% 0.7%
Any Sports Channel 2% 1%
Star News 2% 0.5%
E TV 1% 0.1%
Sanskar* 1%
Any News Channel* 1%
Vijaya TV 1% 0.6%
AXN 1% 0.2%
Gemini 1% 0.3%
Cartoon Network 1% 0.1%
CNN IBN 1% -0.5%
9X* 1%
Sun Music 1% 0.2%
NDTV Imagine* 0.9%
Star Cricket* 0.9%
Zee Cinema 0.9% 0.4%
Maa TV 0.8% 0.5%
Set Max 0.8% 0.3%

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TV Channel All Internet Users Change from PY

Any Music Channel 0.8% 0.4%
Zee News 0.7% 0.3%
Animal Planet 0.6% -0.1%
BBC 0.6% -0.2%
Disney Channel 0.6% 0.0%
Pogo 0.6% -0.3%
Travel & Living 0.5% -0.4%
India TV 0.5% 0.1%
NDTV Profit 0.5% 0.0%
Star Gold 0.5% 0.3%
Star Vijay* 0.5%
Star World 0.5% -1.1%
Vh1 0.5% 0.1%
Zoom 0.5% -0.4%
SS Music 0.5% 0.1%
Aawaz 0.4% 0.2%
NDTV24*7 0.4% 0.1%
Sab TV 0.4% -0.6%
Times Now 0.4% 0.1%
CNN* 0.3%
DD News 0.3% 0.0%
ETV Kannada 0.3% -0.1%
Headlines Today 0.3% 0.1%
Udaya TV 0.3% 0.0%
Zee Marathi 0.3% 0.0%
F TV 0.2% -0.3%
History Channel 0.2% -0.3%
Hungama TV 0.2% 0.1%
Jaya TV 0.2% 0.1%
Kalaignar TV* 0.2%
K TV* 0.2%
Sahara One 0.2% -0.2%
Star Anand 0.2% 0.1%
Surya TV 0.2% -0.4%
Teja TV 0.2% 0.1%
Udaya Movies* 0.2%
Zee Bangla* 0.2%
Zee Business 0.2% 0.1%
Any Movie Channel 0.2% 0.1%
V Channel 0.2% -0.1%
Astha* 0.1%
Amrita* 0.1%
Animax 0.1% -0.1%
DD Punjabi* 0.1%
ETV2* 0.1%

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TV Channel All Internet Users Change from PY

Filmy* 0.1%
Gemini Music* 0.1%
India Vision 0.1% 0.0%
Kairali TV 0.1% -0.2%
Kiran TV 0.1% 0.0%
MH1 0.1% -0.1%
NDTV Good Times* 0.1%
Set Pix* 0.1%
Star Utsav 0.1% 0.0%
Sun News* 0.1%
UTV Movies* 0.1%
Jetix 0.1% -0.1%
Akasha Bangla* 0.0%
Asianet News* 0.0%
Chutti TV* 0.0%
DD Bangla* 0.0%
DD Bharti* 0.0%
DD Chandana* 0.0%
DD Kashir* 0.0%
DD Malayalam* 0.0%
DD Sports* 0.0%
DD Urdu* 0.0%
DD8 (Telugu)* 0.0%
ETV Bangla 0.0% -0.1%
ETV Marathi 0.0% -0.1%
Gyan Darshan* 0.0%
Mi Marathi* 0.0%
News 24* 0.0%
Nick* 0.0%
Star Majha* 0.0%
TV-9 Kannada* 0.0%
Udaya II* 0.0%
World Movies* 0.0%
Zee Café* 0.0% -0.1%
Zee Studio* 0.0%
Others* 0.0%
Base: 12,848(CY), 12,631(PY)

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Table 63: Favorite newspapers

Newspaper All Internet Users Change from PY

The Times of India 29% -5.8%
The Hindu 13% -5.0%
The Hindustan Times 5% -0.9%
Eenadu 4% 2%
The Telegraph 3% 0.9%
Dainik Bhaskar 3% 1%
Deccan Chronicle 3% -1.3%
Anand Bazar Patrika 2% 1%
Malyalam Manorama 2% 0.3%
Dinamalar 2% 1%
Dainik Jagran 2% 0.0%
Gujrat Samachar 2% 0.7%
The Economic Times 2% -0.3%
Lokmat 2% 1%
Mid Day 2% 0.5%
Indian Express 2% -1.2%
Daily Thanthi 1% 0.8%
Amar Ujala 1% 0.7%
News India-Times* 1%
The Tribune 1% -0.6%
Maharashtra Times 1% 0.9%
Mumbai Mirror 1% 0.1%
Deccan Herald 0.9% -0.5%
DNA 0.9% -0.5%
Dinakaran 0.8% 0.4%
Mathrubhumi 0.8% 0.2%
Rajasthan Patrika 0.7% 0.2%
Sakal 0.7% 0.1%
Dharitri 0.6% 0.5%
India Today* 0.6%
Punjab Kesari 0.6% 0.3%
Sandesh 0.6% 0.2%
Business Standard 0.5% 0.4%
Divya Bhaskar 0.5% 0.0%
Samaj 0.4% 0.3%
Sakshi* 0.4%
Nav Bharat Times 0.4% 0.1%
Vijay Karnataka 0.4% -0.7%
Hitvada 0.4% 0.2%
Asian Age* 0.3%
Greater Kashmir* 0.3%
Nav Hindi Times 0.3% -0.1%
Prajavani 0.3% 0.0%
Vartha 0.3% 0.2%

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Newspaper All Internet Users Change from PY

Bangalore Times 0.3% 0.2%
Andhra Jyoti 0.2% 0.1%
Assam Tribune* 0.2%
Business Line 0.2% -0.1%
Sambad 0.2% 0.1%
Ajit Daily* 0.1%
Andhrabhoomi* 0.1%
Bartaman Patrika* 0.1%
Daily Excelsior* 0.1%
Deepika Malayalam* 0.1%
Deshabhimani Daily* 0.1%
Express India* 0.1%
Kannada praba 0.1% 0.0%
Kerala Kaumudi 0.1% -0.1%
Madhyamum* 0.1%
Nai Dunia 0.1% -0.1%
The Statesman 0.1% -0.1%
Udayavani 0.1% 0.0%
Mint* 0.1%
Prabhat Khabar 0.1% 0.0%
Aaj Kal* 0.0%
Akila Daily* 0.0%
Asomiya Pratidin* 0.0%
Mumbai Samachar 0.0% -0.1%
Daily Pratidin* 0.0%
Daily Pudhari* 0.0%
Dainik Agradoot* 0.0%
Dainik Janasadharan* 0.0%
Financial Express* 0.0%
Ganashakti* 0.0%
Gomantak Times* 0.0%
Hindu Business Line* 0.0%
India Abroad* 0.0%
India Express* 0.0%
Kala Kaumudi* 0.0%
Mangalam* 0.0%
Munsif Daily* 0.0%
The Pioneer* 0.0%
Rashtriya Sahara* 0.0%
The Shillong Times* 0.0%
Siasat* 0.0%
Star of Mysore* 0.0%
Tarun Bharat Daily* 0.0%
Uadyavani* 0.0%
Others 0.3% 0.3%
Base: 13,861(CY), 12,762(PY)

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Table 64: Favorite magazines

Magazine All Internet Users Change from PY

India Today 25% 1%
Reader's Digest 5% -2.0%
Sports Star 4% -0.1%
Digit 4% 0.4%
Femina 4% -0.1%
Swathi 4% 2%
Outlook 4% -0.2%
The Week 4% -1.6%
Film Fare 3% -0.4%
Business Today 3% 0.7%
Business World 2% -0.1%
Kumudham 2% 1%
Star Dust 2% -0.3%
Time 2% 0.9%
Women's Era 1% -0.9%
Ananda Vikatan 1% 0.1%
Competition Success Review 1% 0.4%
Autocar India 1% -0.4%
Chitralekha 1% 0.6%
Electronics For You 1% 0.2%
Chip 1% -0.5%
Frontline* 1%
Economical Times* 1%
Grihshobha 1% 0.1%
Health 1% 0.5%
Safari 1% 0.7%
Today 1% 0.5%
Vanita 1% -0.1%
Computers Today 0.9% 0.2%
PC world 0.9% 0.6%
Outlook Money 0.8% 0.4%
Aha Zindagi 0.7% 0.5%
India Times 0.7% -0.1%
Bikes 0.6% 0.5%
Cosmopolitan 0.6% -0.2%
Pc Quest 0.6% 0.0%
Abhiyan 0.5% 0.3%
Dalal Street 0.5% 0.2%
Sananda 0.5% 0.2%
Aval Vikatan 0.4% 0.2%
Chronicle 0.4% 0.2%
Good House Keeping 0.4% 0.1%
Graphiti 0.4% 0.2%
Manorama 0.4% 0.2%

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Magazine All Internet Users Change from PY

Overdrive 0.4% -0.2%
Science Reporter 0.4% -0.2%
The Times of India* 0.4%
Business India 0.3% -0.4%
Cricket Samrat 0.3% -0.3%
Junior Vikatan 0.3% 0.1%
Meri Saheli 0.3% -0.2%
National Geographic 0.3% -0.3%
Saptahik Bartaman 0.3% 0.2%
Saras Salil 0.3% 0.2%
Sudha 0.3% 0.0%
Anandalok* 0.2%
Anandamela 0.2% 0.0%
Automobiles 0.2% 0.1%
Brunch 0.2% -0.1%
Business Week 0.2% -0.1%
Champak 0.2% 0.1%
Debonair 0.2% 0.0%
Desh 0.2% 0.0%
Inside Outside 0.2% -0.1%
Lokprabha 0.2% 0.1%
Mathrubhumi* 0.2%
Maxim 0.2% 0.0%
Playboy 0.2% -0.1%
Saheli* 0.2%
Sakhi* 0.2%
Sarita 0.2% 0.0%
Taranga 0.2% 0.0%
Top Gear 0.2% 0.1%
Wisdom 0.2% -0.5%
Jesus Calls* 0.2%
Scientific American* 0.2%
Unish Kuri* 0.2%
Andra Jyoti 0.1% 0.0%
Better Photography 0.1% 0.0%
Business Standard 0.1% 0.0%
Business Times* 0.1%
Capital Market 0.1% -0.1%
Cineblitz 0.1% -0.1%
Data Quest 0.1% -0.1%
Deccan Chronicle 0.1% 0.0%
Developer Iq* 0.1%
Fortune India 0.1% -0.6%
Gladrags 0.1% -0.2%
Grihlakshmi* 0.1%

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Magazine All Internet Users Change from PY

Kadambini* 0.1%
Linux For You 0.1% -0.1%
Outlook Traveller* 0.1%
Pratiyogita Darpan* 0.1%
Saptahik Sakal 0.1% 0.0%
Savvy 0.1% 0.0%
The Economist 0.1% -0.1%
Bal Bhaskar* 0.1%
Eenadu* 0.1%
Animation reporter 0.0% -0.1%
Auto World* 0.0%
Business & Economy 0.0% -0.5%
Buzz 0.0% -0.1%
Career economic* 0.0%
Chandamama 0.0% -0.1%
Elle 0.0% -0.1%
Kurukshetra* 0.0%
Living digital 0.0% -0.1%
Malyalam Manorama* 0.0%
Mans world* 0.0%
Money life 0.0% -0.1%
Nirogadhaam 0.0% -0.1%
Society 0.0% -0.1%
Others 0.2% -6.8%
Base: 9,119(CY), 10,515(PY)

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Table 65: Favorite radio channels

Radio Channel All Internet Users Change from PY

Radio Mirchi 32% -6.4%
All FM* 15%
Big FM 12% 7%
Red FM 9% -3.1%
Radio City 7% -3.6%
Suryan FM 4% -1.9%
Fever FM 4% 1%
Radio One* 4%
Vividh Bharati* 3%
AIR 2% -9.1%
Air FM Rainbow 1% -2.2%
Power FM 1% 0.3%
Akash Vani* 0.7%
93.7 FM* 0.7%
Radio Mango* 0.6%
Air FM Gold 0.5% -4.5%
BBC 0.5% -0.6%
World Space 0.3% -1.3%
Radio FM* 0.3%
Radio Indigo* 0.3%
Amar FM 0.2% -0.1%
93.8 FM* 0.2%
102.6 FM* 0.2%
Go FM 0.0% -0.8%
Others 2% 0.6%
Base: 10,195(CY), 8,205(PY)

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Offline Brands
Recalled
Table 66: TOM recall for brands

TOM Brand All Internet Users Change from PY

Nokia 11% 5%
Sony 8% 0.1%
Tata 6% 1%
LG 4% 0.2%
Nike 4% 0.9%
Reliance 3% 0.1%
Samsung 3% 0.6%
Airtel 3% 2%
Colgate 3% -0.6%
Reebok 3% 1%
HLL 2% -0.6%
Coca Cola 2% 1%
Adidas 2% 0.5%
Pepsi 2% 0.0%
Microsoft 2% 0.0%
HP 1% 0.1%
Hero Honda 1% 0.1%
Philips 1% 0.0%
Levis 1% 0.3%
Honda 1% 0.4%
IBM 1% 0.2%
Godrej 1% -0.5%
Bajaj 1% -0.1%
Maruti 1% -0.6%
Intel 0.9% 0.0%
Cadbury 0.9% 0.3%
Amul 0.9% 0.2%
HCL 0.9% 0.4%
Lux 0.8% 0.6%
Google 0.8% -0.6%
Apple 0.7% 0.3%
Onida 0.7% 0.0%
Lee 0.7% 0.2%
Compaq 0.7% 0.2%
BSNL 0.7% 0.3%
Raymonds 0.6% -0.4%
Titan 0.6% 0.2%

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TOM Brand All Internet Users Change from PY

Britannia 0.6% 0.0%
Wipro 0.6% 0.0%
Lakme 0.6% -0.1%
Sony Ericsson 0.5% 0.0%
Hutch 0.5% 0.3%
Motorola 0.5% 0.1%
Dabur 0.5% 0.1%
TVS 0.5% 0.3%
Dell 0.4% 0.1%
Johnson & Johnson 0.4% 0.1%
Bata 0.4% 0.0%
ITC 0.4% 0.1%
Videocon 0.4% -0.3%
Amway 0.4% 0.1%
Nestle 0.4% 0.0%
Lenovo 0.4% 0.1%
BPL 0.4% -0.2%
Panasonic 0.4% 0.3%
Ponds 0.3% 0.0%
Parle 0.3% -0.1%
Peter England 0.3% -0.1%
Kingfisher 0.3% 0.0%
BMW 0.3% 0.1%
ICICI 0.3% -0.1%
Pepe 0.3% 0.1%
Spykar 0.3% 0.1%
Whirlpool 0.3% -0.1%
Koutons 0.3% 0.2%
Times of India 0.3% 0.2%
Woodland 0.2% 0.0%
Garnier 0.2% -0.1%
Allen Solly 0.2% 0.1%
Provogue 0.2% 0.0%
L`Oreal 0.2% 0.0%
Mercedes 0.2% -0.3%
Hamam 0.2% 0.1%
Pantaloon 0.2% -0.1%
Pepsodent 0.2% 0.0%
Yamaha 0.2% -0.1%
Toyota 0.2% -0.1%
Hyundai 0.2% -0.1%
ISI 0.2% 0.0%
Acer 0.2% 0.1%
Revlon 0.2% 0.1%
Horlicks 0.2% 0.0%

156
India Online 2008

TOM Brand All Internet Users Change from PY

Idea 0.2% 0.1%
Maggi 0.2% 0.1%
Yahoo 0.2% 0.1%
Thums Up 0.2% 0.0%
Lifebuoy 0.2% 0.0%
Surf 0.1% -0.3%
Dove* 0.1%
Wills 0.1% -0.1%
MRF 0.1% 0.0%
Ford 0.1% 0.0%
Brooke Bond 0.1% -0.1%
Close Up 0.1% -0.1%
LIC 0.1% 0.0%
Gold Flake 0.1% 0.0%
Ferrari 0.1% 0.0%
Boost* 0.1%
Park Avenue 0.1% 0.0%
Voltas* 0.1%
Others 5% -9.0%
Base: 13,510(CY), 24,288(PY)

157
Segment Wise
Detailed Tables

158
 Table 1: Gender breakup

Gender Male Female All Internet Users

Gender
Male 100% 0.0% 82%
Female 0.0% 100% 18%
100.0% 100.0% 100.0%
Age Group
13-18 years 9% 6% 9%
19-24 years 43% 46% 44%
25-35 years 33% 35% 34%
36-45 years 9% 9% 9%
Above 45 years 6% 5% 5%
100.0% 100.1% 100.0%
Socio Economic Classification
SEC A 23% 27% 24%
SEC B 26% 29% 27%
SEC C 20% 15% 19%
SEC D 10% 9% 10%
SEC E 6% 8% 7%
Rural 1 4% 2% 3%
Rural 2 3% 2% 3%
Rural 3 4% 4% 4%
Rural 4&5 5% 4% 4%
100.0% 100.0% 100.1%
Region
North 21% 19% 21%
East 14% 18% 15%
South 32% 38% 33%
West 33% 26% 31%
100.0% 100.1% 100.0%
Place of Access
Home 55% 55% 55%
Place of work (office / school / college) 60% 59% 60%
Cyber cafe 48% 41% 47%
In transit (while traveling) 6% 3% 6%

159
 Table 2: Age group distribution

13-18 19-24 25-35 36-45 46-55 Above 55 All Internet

Age Group
yrs yrs yrs yrs yrs yrs Users

Gender
Male 89% 81% 82% 83% 82% 88% 82%
Female 12% 19% 18% 18% 18% 12% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 100% 0.0% 0.0% 0.0% 0.0% 0.0% 9%
19-24 years 0.0% 100% 0.0% 0.0% 0.0% 0.0% 44%
25-35 years 0.0% 0.0% 100% 0.0% 0.0% 0.0% 34%
36-45 years 0.0% 0.0% 0.0% 100% 0.0% 0.0% 9%
Above 45 years 0.0% 0.0% 0.0% 0.0% 100% 100% 5%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 14% 17% 28% 34% 39% 55% 24%
SEC B 18% 25% 29% 34% 36% 27% 27%
SEC C 24% 22% 16% 15% 15% 9% 19%
SEC D 13% 11% 9% 6% 2% 4% 10%
SEC E 8% 9% 5% 3% 0.0% 0.0% 7%
Rural 1 7% 3% 4% 3% 2% 0.4% 3%
Rural 2 3% 3% 2% 2% 2% 2% 3%
Rural 3 6% 5% 4% 2% 2% 0.8% 4%
Rural 4&5 9% 5% 4% 0.9% 1% 2% 4%
100% 100% 100% 100% 100% 100% 100%
Region
North 25% 19% 23% 19% 17% 16% 21%
East 10% 14% 15% 20% 22% 18% 15%
South 31% 35% 31% 34% 34% 42% 33%
West 35% 32% 31% 27% 27% 24% 31%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 54% 52% 53% 63% 71% 86% 55%
Place of work (office / school /
34% 56% 71% 65% 61% 37% 60%
college)

Cyber cafe 44% 52% 48% 33% 23% 21% 47%

In transit (while traveling) 2% 4% 7% 9% 8% 9% 6%

160
 Table 3: City class - by population size

City Class Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs All Internet Users
Gender
Male 87% 88% 84% 76% 82%
Female 13% 12% 16% 25% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 11% 11% 8% 6% 9%
19-24 years 47% 46% 45% 39% 44%
25-35 years 33% 31% 31% 38% 34%
36-45 years 6% 8% 10% 10% 9%
Above 45 years 3% 4% 6% 7% 5%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 10% 17% 30% 28% 24%
SEC B 14% 26% 30% 32% 27%
SEC C 12% 15% 24% 21% 19%
SEC D 8% 9% 11% 10% 10%
SEC E 5% 17% 5% 6% 7%
Rural 1 14% 2% 0.1% 0.3% 3%
Rural 2 9% 3% 0.3% 0.6% 3%
Rural 3 15% 5% 0.6% 0.5% 4%
Rural 4&5 14% 8% 0.4% 1% 4%
100% 100% 100% 100% 100%
Region
North 19% 25% 28% 12% 21%
East 11% 11% 16% 19% 15%
South 33% 28% 38% 30% 33%
West 37% 36% 19% 40% 31%
100% 100% 100% 100% 100%
Place of Access
Home 42% 52% 60% 59% 55%
Place of work (office / school / college) 56% 56% 59% 65% 60%
Cyber cafe 55% 46% 42% 47% 47%
In transit (while traveling) 4% 4% 5% 8% 6%

161
 Table 4: City class - by market size

City Class Metro Urban uptowns Emerging Towns Others All Internet Users
Gender
Male 75% 83% 83% 86% 82%
Female 25% 17% 17% 14% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 6% 10% 8% 10% 9%
19-24 years 39% 39% 45% 47% 44%
25-35 years 38% 33% 31% 32% 34%
36-45 years 10% 10% 10% 8% 9%
Above 45 years 8% 8% 6% 4% 5%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 28% 26% 33% 19% 24%
SEC B 32% 27% 29% 23% 27%
SEC C 20% 26% 20% 18% 19%
SEC D 10% 10% 12% 9% 10%
SEC E 6% 2% 3% 8% 7%
Rural 1 1% 6% 2% 5% 3%
Rural 2 0.6% 1% 0.3% 4% 3%
Rural 3 0.7% 0.9% 0.3% 7% 4%
Rural 4&5 1% 1% 0.4% 8% 4%
100% 100% 100% 100% 100%
Region
North 8% 23% 42% 23% 21%
East 19% 0.0% 7% 16% 15%
South 40% 33% 26% 30% 33%
West 33% 44% 26% 31% 31%
100% 100% 100% 100% 100%
Place of Access
Home 59% 54% 63% 51% 55%
Place of work (office / school / college) 66% 60% 58% 57% 60%
Cyber cafe 46% 52% 38% 48% 47%
In transit (while traveling) 8% 4% 8% 4% 6%

162
 Table 5: Top 10 cities

City Mumbai Bangalore Delhi Chennai Hyderabad Panipat All Internet Users
Gender
Male 73% 75% 76% 75% 76% 100% 80%
Female 27% 25% 24% 26% 24% 0.0% 20%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 5% 3% 4% 3% 5% 13% 7%
19-24 years 27% 31% 32% 34% 36% 63% 37%
25-35 years 45% 46% 44% 40% 41% 13% 38%
36-45 years 13% 13% 12% 11% 11% 13% 11%
Above 45 years 10% 8% 9% 11% 7% 0.0% 8%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 59% 59% 64% 60% 56% 63% 52%
SEC B 26% 28% 26% 28% 30% 25% 25%
SEC C 7% 6% 4% 6% 6% 13% 6%
SEC D 4% 4% 4% 4% 4% 0.0% 4%
SEC E 1% 1% 0.9% 2% 2% 0.0% 1%
Rural 1 1% 0.4% 0.2% 0.0% 0.1% 0.0% 4%
Rural 2 1% 0.6% 0.6% 0.3% 0.6% 0.0% 5%
Rural 3 0.4% 0.2% 0.3% 0.0% 0.0% 0.0% 2%
Rural 4&5 0.4% 0.4% 0.6% 0.2% 0.6% 0.0% 2%
100% 100% 100% 100% 100% 100% 100%
Region
North 0.0% 0.0% 100% 0.0% 0.0% 100% 22%
East 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 9%
South 0.0% 100% 0.0% 100% 100% 0.0% 43%
West 100% 0.0% 0.0% 0.0% 0.0% 0.0% 26%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 70% 66% 68% 70% 67% 88% 61%
Place of work (office / school / college) 68% 73% 72% 71% 61% 50% 63%
Cyber cafe 41% 50% 36% 44% 42% 25% 46%
In transit (while traveling) 12% 11% 11% 9% 5% 25% 8%

163
 Table 6: Top 10 cities

City Kolkata Pune Secunderabad Ahmedabad All Internet Users

Gender
Male 82% 79% 80% 85% 80%
Female 18% 21% 20% 16% 20%
100% 100% 100% 100% 100%
Age Group
13-18 years 5% 6% 4% 6% 7%
19-24 years 34% 33% 39% 31% 37%
25-35 years 34% 45% 41% 43% 38%
36-45 years 13% 10% 10% 13% 11%
Above 45 years 15% 6% 6% 8% 8%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 65% 62% 54% 67% 52%
SEC B 24% 22% 32% 23% 25%
SEC C 4% 4% 6% 5% 6%
SEC D 6% 3% 4% 3% 4%
SEC E 0.3% 1% 2% 0.5% 1%
Rural 1 0.5% 7% 2% 0.5% 4%
Rural 2 1% 1% 0.0% 0.5% 5%
Rural 3 0.0% 0.0% 0.0% 0.5% 2%
Rural 4&5 0.0% 0.0% 0.4% 0.5% 2%
100% 100% 100% 100% 100%
Region
North 0.0% 0.0% 0.0% 0.0% 22%
East 100% 0.0% 0.0% 0.0% 9%
South 0.0% 0.0% 100% 0.0% 43%
West 0.0% 100% 0.0% 100% 26%
100% 100% 100% 100% 100%
Place of Access
Home 71% 63% 64% 62% 61%
Place of work (office / school / college) 62% 65% 65% 70% 63%
Cyber cafe 37% 55% 44% 37% 46%
In transit (while traveling) 13% 9% 7% 9% 8%

164
 Table 7: Region-wise break-ups

Region North East South West All Internet Users

Gender
Male 84% 79% 80% 86% 82%
Female 16% 21% 20% 14% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 10% 6% 8% 10% 9%
19-24 years 41% 41% 46% 45% 44%
25-35 years 37% 34% 31% 34% 34%
36-45 years 8% 12% 9% 8% 9%
Above 45 years 4% 8% 6% 5% 5%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 32% 26% 20% 21% 24%
SEC B 32% 31% 26% 23% 27%
SEC C 14% 19% 21% 21% 19%
SEC D 6% 6% 10% 14% 10%
SEC E 3% 11% 2% 12% 7%
Rural 1 5% 3% 3% 3% 3%
Rural 2 3% 2% 4% 1% 3%
Rural 3 3% 2% 8% 2% 4%
Rural 4&5 3% 2% 8% 3% 4%
100% 100% 100% 100% 100%
Region
North 100% 0.0% 0.0% 0.0% 21%
East 0.0% 100% 0.0% 0.0% 15%
South 0.0% 0.0% 100% 0.0% 33%
West 0.0% 0.0% 0.0% 100% 31%
100% 100% 100% 100% 100%
Place of Access
Home 58% 58% 53% 53% 55%
Place of work (office / school / college) 63% 56% 60% 59% 60%
Cyber cafe 42% 51% 46% 49% 47%
In transit (while traveling) 7% 6% 5% 5% 6%

165
 Table 8: Preferred language of reading

All Internet
Language English Hindi Bengali Bhojpuri Bodo Bundeli Chhattisgarhi
Users

Gender
Male 78% 85% 83% 90% 100% 45% 100% 82%
Female 22% 15% 17% 10% 0.0% 55% 0.0% 18%
100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 7% 10% 2% 13% 0.0% 0.0% 27% 9%
19-24 years 40% 44% 38% 22% 70% 45% 54% 44%
25-35 years 36% 35% 33% 60% 0.0% 0.0% 20% 34%
36-45 years 10% 7% 16% 5% 0.0% 0.0% 0.0% 9%
Above 45 years 7% 4% 12% 0.0% 30% 55% 0.0% 5%
100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 32% 27% 24% 7% 100% 0.0% 46% 24%
SEC B 28% 29% 34% 16% 0.0% 100% 0.0% 27%
SEC C 17% 16% 30% 16% 0.0% 0.0% 27% 19%
SEC D 8% 9% 7% 1% 0.0% 0.0% 0.0% 10%
SEC E 7% 7% 0.5% 52% 0.0% 0.0% 0.0% 7%
Rural 1 2% 4% 1% 0.0% 0.0% 0.0% 9% 3%
Rural 2 2% 3% 1% 0.8% 0.0% 0.0% 0.0% 3%
Rural 3 3% 3% 1% 0.0% 0.0% 0.0% 19% 4%
Rural 4&5 3% 3% 2% 6% 0.0% 0.0% 0.0% 4%
100% 100% 100% 100% 100% 100% 100% 100%
Region
North 19% 43% 2% 28% 70% 0.0% 0.0% 21%
East 16% 14% 82% 16% 0.0% 55% 83% 15%
South 34% 9% 3% 4% 30% 0.0% 11% 33%
West 31% 35% 13% 52% 0.0% 45% 6% 31%
100% 100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 59% 58% 66% 14% 30% 100% 55% 55%
Place of work (office / school / 64% 58% 50% 69% 100% 72% 22% 60%
college)
Cyber cafe 43% 52% 38% 17% 0.0% 72% 53% 47%
In transit (while traveling) 7% 7% 6% 9% 0.0% 0.0% 0.0% 6%

166
 Table 9: Preferred language of reading

All Internet
Language Dogri Assamese Gujarati Haryanvi Awadhi Kannada Kanauji
Users

Gender
Male 81% 85% 93% 87% 65% 74% 46% 82%
Female 20% 15% 7% 13% 35% 26% 54% 18%
100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 0.0% 8% 6% 23% 15% 10% 0.0% 9%
19-24 years 11% 28% 51% 39% 50% 36% 13% 44%
25-35 years 89% 47% 27% 29% 14% 37% 22% 34%
36-45 years 0.0% 13% 11% 8% 18% 11% 65% 9%
Above 45 years 0.0% 4% 4% 1% 4% 6% 0.0% 5%
100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 20% 23% 19% 11% 40% 16% 13% 24%
SEC B 0.0% 8% 24% 16% 13% 28% 73% 27%
SEC C 0.0% 12% 19% 29% 0.0% 19% 13% 19%
SEC D 24% 4% 17% 11% 2% 11% 0.0% 10%
SEC E 0.0% 14% 11% 0.0% 0.0% 0.8% 0.0% 7%
Rural 1 0.0% 17% 4% 14% 0.0% 2% 0.0% 3%
Rural 2 0.0% 5% 1% 8% 0.0% 3% 0.0% 3%
Rural 3 56% 4% 2% 0.0% 0.0% 10% 0.0% 4%
Rural 4&5 0.0% 13% 3% 10% 45% 11% 0.0% 4%
100% 100% 100% 100% 100% 100% 100% 100%
Region
North 91% 19% 3% 76% 27% 0.9% 0.0% 21%
East 0.0% 60% 1% 0.0% 9% 0.0% 0.0% 15%
South 0.0% 18% 3% 22% 51% 85% 92% 33%
West 9% 3% 94% 2% 13% 14% 8% 31%
100% 100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 24% 31% 57% 54% 84% 41% 79% 55%
Place of work (office / school /
89% 58% 57% 59% 40% 67% 94% 60%
college)

Cyber cafe 35% 58% 44% 51% 53% 48% 6% 47%

In transit (while traveling) 24% 6% 4% 0.0% 3% 6% 0.0% 6%

167
 Table 10: Preferred language of reading

All Internet
Language Kashmiri Konkani Kurchi Maithili Malayalam Manipuri Marwari
Users

Gender
Male 74% 64% 100% 97% 81% 100% 96% 82%
Female 26% 36% 0.0% 3% 19% 0.0% 4% 18%
100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 1% 20% 0.0% 2% 11% 0.0% 13% 9%
19-24 years 27% 24% 0.0% 72% 40% 72% 61% 44%
25-35 years 70% 33% 100% 26% 28% 22% 18% 34%
36-45 years 1% 7% 0.0% 0.5% 12% 2% 6% 9%
Above 45 years 1% 15% 0.0% 0.0% 10% 4% 1% 5%
100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 12% 9% 10% 2% 13% 16% 15% 24%
SEC B 46% 25% 51% 3% 22% 33% 24% 27%
SEC C 20% 20% 0.0% 0.0% 15% 42% 11% 19%
SEC D 16% 34% 0.0% 8% 7% 0.0% 4% 10%
SEC E 0.0% 0.0% 39% 82% 0.6% 0.0% 42% 7%
Rural 1 2% 2% 0.0% 0.0% 5% 6% 0.0% 3%
Rural 2 5% 4% 0.0% 1% 5% 4% 0.6% 3%
Rural 3 0.0% 3% 0.0% 3% 17% 0.0% 0.0% 4%
Rural 4&5 0.0% 3% 0.0% 0.0% 15% 0.0% 4% 4%
100% 100% 100% 100% 100% 100% 100% 100%
Region
North 82% 8% 0.0% 28% 5% 3% 16% 21%
East 0.0% 0.0% 0.0% 0.0% 3% 63% 12% 15%
South 2% 19% 60% 7% 82% 35% 7% 33%
West 17% 73% 40% 65% 11% 0.0% 64% 31%
100% 100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 40% 60% 31% 92% 56% 33% 71% 55%
Place of work (office / school /
85% 50% 61% 37% 64% 40% 78% 60%
college)

Cyber cafe 15% 74% 49% 6% 41% 79% 55% 47%

In transit (while traveling) 5% 0.9% 31% 0.4% 4% 0.0% 3% 6%

168
 Table 11: Preferred language of reading

Language Magahi Nepali Oriya Punjabi Sanskrit Santhali All Internet Users
Gender
Male 100% 83% 92% 79% 100% 83% 82%
Female 0.0% 17% 8% 21% 0.0% 17% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 74% 34% 4% 11% 0.0% 0.0% 9%
19-24 years 14% 50% 46% 51% 76% 24% 44%
25-35 years 0.0% 16% 40% 27% 24% 24% 34%
36-45 years 12% 0.0% 8% 9% 0.0% 35% 9%
Above 45 years 0.0% 0.0% 3% 2% 0.0% 17% 5%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 26% 9% 21% 18% 0.0% 0.0% 24%
SEC B 0.0% 46% 28% 28% 0.0% 0.0% 27%
SEC C 0.0% 9% 41% 19% 35% 48% 19%
SEC D 0.0% 0.0% 2% 13% 53% 0.0% 10%
SEC E 0.0% 6% 0.5% 5% 6% 0.0% 7%
Rural 1 0.0% 0.0% 4% 11% 6% 0.0% 3%
Rural 2 0.0% 6% 2% 2% 0.0% 0.0% 3%
Rural 3 74% 0.0% 1% 2% 0.0% 34% 4%
Rural 4&5 0.0% 24% 2% 0.6% 0.0% 18% 4%
100% 100% 100% 100% 100% 100% 100%
Region
North 0.0% 4% 3% 88% 0.0% 0.0% 21%
East 0.0% 61% 88% 2% 6% 82% 15%
South 74% 28% 5% 4% 0.0% 18% 33%
West 26% 7% 5% 6% 94% 0.0% 31%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 12% 33% 61% 68% 24% 82% 55%
Place of work (office / school / college) 26% 38% 45% 53% 88% 18% 60%
Cyber cafe 86% 80% 52% 45% 41% 41% 47%
In transit (while traveling) 0.0% 4% 3% 4% 17% 0.0% 6%

169
 Table 12: Preferred language of reading

Language Sindhi Tamil Tulu Telugu Urdu Others All Internet Users
Gender
Male 85% 75% 48% 87% 83% 88% 82%
Female 15% 25% 53% 13% 17% 12% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 4% 6% 0.0% 9% 16% 15% 9%
19-24 years 56% 48% 10% 55% 40% 44% 44%
25-35 years 30% 31% 58% 25% 34% 33% 34%
36-45 years 5% 9% 27% 8% 6% 9% 9%
Above 45 years 6% 6% 5% 4% 4% 0.6% 5%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 21% 16% 5% 14% 15% 8% 24%
SEC B 47% 22% 73% 25% 34% 12% 27%
SEC C 20% 23% 9% 30% 33% 3% 19%
SEC D 0.0% 13% 0.0% 11% 10% 3% 10%
SEC E 0.0% 2% 9% 3% 1% 4% 7%
Rural 1 4% 3% 0.0% 2% 0.0% 29% 3%
Rural 2 0.0% 4% 4% 3% 1% 11% 3%
Rural 3 0.0% 9% 0.0% 4% 3% 12% 4%
Rural 4&5 9% 8% 0.0% 7% 4% 18% 4%
100% 100% 100% 100% 100% 100% 100%
Region
North 4% 0.8% 0.0% 1% 36% 27% 21%
East 0.0% 0.1% 38% 0.9% 8% 20% 15%
South 12% 92% 43% 90% 34% 44% 33%
West 85% 8% 20% 8% 22% 9% 31%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 74% 49% 85% 48% 48% 22% 55%
Place of work (office / school / college) 72% 64% 76% 52% 61% 46% 60%
Cyber cafe 37% 45% 66% 52% 35% 63% 47%
In transit (while traveling) 5% 4% 5% 4% 7% 6% 6%

170
 Table 13: Socio economic classification

All Internet
SEC SEC A SEC B SEC C SEC D SEC E R1 R2 R3 R4 R5
Users

Gender
Male 80% 81% 86% 83% 79% 89% 86% 84% 84% 90% 82%
Female 20% 19% 14% 17% 21% 11% 14% 17% 16% 10% 18%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 5% 6% 11% 12% 10% 17% 9% 12% 16% 24% 9%
19-24 years 32% 40% 51% 50% 60% 39% 47% 52% 49% 54% 44%
25-35 years 40% 36% 28% 31% 26% 36% 32% 30% 32% 20% 34%
36-45 years 13% 11% 7% 6% 4% 7% 8% 4% 2% 0.0% 9%
Above 45 years 10% 7% 4% 2% 0.0% 2% 5% 2% 1% 3% 5%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 24%
SEC B 0.0% 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 27%
SEC C 0.0% 0.0% 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 19%
SEC D 0.0% 0.0% 0.0% 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 10%
SEC E 0.0% 0.0% 0.0% 0.0% 100% 0.0% 0.0% 0.0% 0.0% 0.0% 7%
Rural 1 0.0% 0.0% 0.0% 0.0% 0.0% 100% 0.0% 0.0% 0.0% 0.0% 3%
Rural 2 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100% 0.0% 0.0% 0.0% 3%
Rural 3 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100% 0.0% 0.0% 4%
Rural 4&5 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100% 100% 4%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 28% 24% 15% 13% 8% 30% 27% 17% 14% 14% 21%
East 17% 17% 15% 9% 25% 14% 9% 6% 7% 6% 15%
South 27% 32% 36% 33% 10% 27% 47% 64% 62% 58% 33%
West 28% 27% 34% 46% 58% 30% 17% 14% 17% 23% 31%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 72% 61% 51% 50% 37% 27% 37% 34% 33% 24% 55%
Place of work (office /
65% 61% 55% 57% 62% 46% 57% 61% 59% 53% 60%
school / college)

Cyber cafe 42% 44% 46% 49% 57% 65% 54% 54% 45% 50% 47%

In transit (while
11% 7% 3% 3% 0.7% 1% 3% 2% 2% 3% 6%
traveling)

171
 Table 14: Highest educational qualification

Up to College but not Graduate & above - Graduate & above - All Internet
Education
SSC/HSC Graduate general stream professional stream Users

Gender
Male 86% 86% 82% 77% 82%
Female 14% 14% 18% 23% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 30% 20% 3% 0.6% 9%
19-24 years 35% 40% 52% 28% 44%
25-35 years 22% 30% 31% 51% 34%
36-45 years 7% 6% 9% 13% 9%
Above 45 years 6% 4% 5% 7% 5%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 12% 16% 24% 39% 24%
SEC B 24% 27% 29% 30% 27%
SEC C 33% 28% 19% 11% 19%
SEC D 16% 11% 10% 6% 10%
SEC E 5% 9% 8% 4% 7%
Rural 1 0.3% 0.5% 1% 1% 3%
Rural 2 2% 2% 2% 2% 3%
Rural 3 2% 3% 4% 4% 4%
Rural 4&5 6% 5% 4% 3% 4%
100% 100% 100% 100% 100%
Region
North 14% 33% 18% 24% 21%
East 16% 14% 16% 13% 15%
South 23% 26% 35% 38% 33%
West 47% 26% 31% 24% 31%
100% 100% 100% 100% 100%
Place of Access
Home 47% 59% 57% 64% 55%
Place of work (office /
50% 55% 61% 71% 60%
school / college)

Cyber cafe 41% 48% 46% 45% 47%

In transit (while
3% 5% 6% 9% 6%
traveling)

172
 Table 15: Occupation

Occupation Junior level salaried Middle / Senior level salaried All Internet
Gender
Male 82% 86% 82%
Female 18% 14% 18%
100% 100% 100%
Age Group
13-18 years 0.5% 0.2% 9%
19-24 years 33% 14% 44%
25-35 years 48% 55% 34%
36-45 years 11% 19% 9%
Above 45 years 7% 12% 5%
100% 100% 100%
Socio Economic Classification
SEC A 19% 52% 24%
SEC B 35% 30% 27%
SEC C 20% 11% 19%
SEC D 12% 3% 10%
SEC E 6% 3% 7%
Rural 1 0.9% 0.1% 3%
Rural 2 2% 0.4% 3%
Rural 3 3% 0.7% 4%
Rural 4&5 2% 0.4% 4%
100% 100% 100%
Region
North 19% 24% 21%
East 17% 15% 15%
South 34% 29% 33%
West 30% 32% 31%
100% 100% 100%
Place of Access
Home 49% 64% 55%

Place of work (office / school /

76% 84% 60%
college)

Cyber cafe 46% 43% 47%

In transit (while traveling) 6% 14% 6%

173
 Table 16: Occupation

Occupation Self Employed Professionals Shop owner/ Traders All Internet Users
Gender
Male 87% 86% 82%
Female 13% 14% 18%
100% 100% 100%
Age Group
13-18 years 0.4% 0.0% 9%
19-24 years 20% 21% 44%
25-35 years 47% 51% 34%
36-45 years 17% 17% 9%
Above 45 years 16% 11% 5%
100% 100% 100%
Socio Economic Classification
SEC A 42% 32% 24%
SEC B 34% 33% 27%
SEC C 12% 22% 19%
SEC D 5% 2% 10%
SEC E 0.4% 0.1% 7%
Rural 1 0.5% 0.6% 3%
Rural 2 2% 3% 3%
Rural 3 3% 4% 4%
Rural 4&5 2% 4% 4%
100% 100% 100%
Region
North 21% 21% 21%
East 11% 12% 15%
South 28% 35% 33%
West 40% 33% 31%
100% 100% 100%
Place of Access
Home 65% 63% 55%
Place of work (office / school / college) 64% 64% 60%
Cyber cafe 35% 39% 47%
In transit (while traveling) 13% 5% 6%

174
 Table 17: Occupation

Occupation Businessmen Student All Internet Users

Gender
Male 95% 92% 82%
Female 5% 8% 18%
100% 100% 100%
Age Group
13-18 years 0.3% 29% 9%
19-24 years 23% 67% 44%
25-35 years 48% 4% 34%
36-45 years 20% 0.2% 9%
Above 45 years 9% 0.1% 5%
100% 100% 100%
Socio Economic Classification
SEC A 38% 14% 24%
SEC B 32% 20% 27%
SEC C 22% 25% 19%
SEC D 4% 12% 10%
SEC E 1% 7% 7%
Rural 1 0.4% 5% 3%
Rural 2 0.4% 3% 3%
Rural 3 0.9% 7% 4%
Rural 4&5 0.7% 8% 4%
100% 100% 100%
Region
North 24% 20% 21%
East 19% 11% 15%
South 30% 34% 33%
West 28% 36% 31%
100% 100% 100%
Place of Access
Home 65% 54% 55%
Place of work (office / school / college) 56% 42% 60%
Cyber cafe 33% 48% 47%
In transit (while traveling) 7% 3% 6%

175
 Table 18: Occupation

Occupation Housewife Others All Internet Users

Gender
Male 0.6% 85% 82%
Female 99% 15% 18%
100% 100% 100%
Age Group
13-18 years 0.0% 0.1% 9%
19-24 years 63% 12% 44%
25-35 years 30% 52% 34%
36-45 years 3% 24% 9%
Above 45 years 4% 12% 5%
100% 100% 100%
Socio Economic Classification
SEC A 21% 24% 24%
SEC B 25% 25% 27%
SEC C 14% 14% 19%
SEC D 14% 13% 10%
SEC E 16% 8% 7%
Rural 1 2% 1% 3%
Rural 2 2% 4% 3%
Rural 3 3% 4% 4%
Rural 4&5 3% 6% 4%
100% 100% 100%
Region
North 16% 20% 21%
East 28% 12% 15%
South 37% 36% 33%
West 19% 32% 31%
100% 100% 100%
Place of Access
Home 54% 61% 55%
Place of work (office / school / college) 50% 58% 60%
Cyber cafe 46% 35% 47%
In transit (while traveling) 2% 5% 6%

176
 Table 19: Function / field of occupation

Function Marketing/Sales Advertising/PR/Media Finance HR IT/Software Manufacturing All Internet Users

Gender
Male 89% 80% 84% 59% 86% 96% 82%
Female 11% 20% 16% 41% 14% 5% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 5% 8% 2% 1% 4% 6% 9%
19-24 years 42% 33% 42% 41% 55% 43% 44%
25-35 years 38% 41% 40% 39% 36% 33% 34%
36-45 years 10% 15% 7% 14% 4% 8% 9%
Above 45 years 6% 3% 10% 6% 0.9% 10% 5%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 28% 26% 37% 41% 21% 25% 24%
SEC B 27% 29% 27% 25% 29% 20% 27%
SEC C 17% 18% 9% 15% 25% 20% 19%
SEC D 6% 9% 13% 6% 7% 14% 10%
SEC E 11% 2% 3% 1% 5% 9% 7%
Rural 1 1% 0.4% 1% 0.6% 1% 0.6% 3%
Rural 2 2% 2% 2% 2% 2% 2% 3%
Rural 3 4% 6% 4% 5% 4% 5% 4%
Rural 4&5 5% 9% 4% 3% 5% 4% 4%
100% 100% 100% 100% 100% 100% 100%
Region
North 24% 21% 21% 28% 20% 18% 21%
East 12% 19% 15% 5% 12% 15% 15%
South 29% 40% 33% 38% 41% 29% 33%
West 35% 21% 31% 29% 27% 38% 31%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 47% 60% 50% 48% 57% 43% 55%
Place of work (office / 65% 68% 66% 75% 69% 67% 60%
school / college)
Cyber cafe 52% 36% 39% 42% 44% 36% 47%
In transit (while 7% 8% 10% 5% 5% 2% 6%
traveling)

177
 Table 20: Function / field of occupation

Function Administration Academics Consultancy Others All Internet Users

Gender
Male 69% 76% 84% 82% 82%
Female 31% 24% 16% 18% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 1% 30% 0.8% 13% 9%
19-24 years 25% 47% 26% 49% 44%
25-35 years 43% 16% 41% 25% 34%
36-45 years 17% 5% 18% 8% 9%
Above 45 years 14% 2% 14% 5% 5%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 23% 22% 45% 20% 24%
SEC B 38% 25% 28% 24% 27%
SEC C 27% 21% 15% 23% 19%
SEC D 2% 8% 4% 9% 10%
SEC E 0.4% 11% 2% 7% 7%
Rural 1 1% 1% 1% 1% 3%
Rural 2 4% 3% 2% 3% 3%
Rural 3 3% 5% 2% 5% 4%
Rural 4&5 3% 5% 2% 7% 4%
100% 100% 100% 100% 100%
Region
North 18% 24% 17% 20% 21%
East 13% 19% 21% 13% 15%
South 44% 34% 32% 36% 33%
West 26% 23% 30% 32% 31%
100% 100% 100% 100% 100%
Place of Access
Home 33% 52% 52% 53% 55%
Place of work (office / school / college) 78% 47% 69% 52% 60%
Cyber cafe 29% 38% 38% 34% 47%
In transit (while traveling) 2% 4% 12% 4% 6%

178
 Table 21: Head of the household

Head Of HH Head of the household Not head of the household All Internet Users
Gender
Male 90% 77% 82%
Female 10% 23% 18%
100% 100% 100%
Age Group
13-18 years 3% 11% 9%
19-24 years 22% 56% 44%
25-35 years 46% 27% 34%
36-45 years 18% 4% 9%
Above 45 years 12% 2% 5%
100% 100% 100%
Socio Economic Classification
SEC A 31% 21% 24%
SEC B 33% 25% 27%
SEC C 14% 24% 19%
SEC D 9% 11% 10%
SEC E 3% 10% 7%
Rural 1 1% 0.8% 3%
Rural 2 2% 2% 3%
Rural 3 4% 3% 4%
Rural 4&5 3% 4% 4%
100% 100% 100%
Region
North 20% 20% 21%
East 14% 16% 15%
South 35% 32% 33%
West 31% 32% 31%
100% 100% 100%
Place of Access
Home 56% 58% 55%
Place of work (office / school / college) 71% 55% 60%
Cyber cafe 41% 48% 47%
In transit (while traveling) 9% 4% 6%

179
 Table 22: Monthly family income

Income Upto Rs. 10K 10-30K 30-50K Above 50K All Internet Users
Gender
Male 82% 84% 82% 79% 82%
Female 18% 16% 18% 21% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 10% 5% 5% 7% 8%
19-24 years 52% 33% 27% 34% 43%
25-35 years 30% 40% 40% 36% 34%
36-45 years 6% 14% 15% 11% 9%
Above 45 years 2% 8% 14% 12% 6%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 12% 34% 54% 43% 24%
SEC B 24% 34% 26% 28% 27%
SEC C 24% 15% 8% 17% 19%
SEC D 12% 7% 5% 6% 10%
SEC E 11% 3% 2% 0.4% 7%
Rural 1 3% 3% 0.7% 1% 2%
Rural 2 3% 2% 2% 2% 3%
Rural 3 6% 2% 1% 3% 4%
Rural 4&5 7% 1% 1% 1% 4%
100% 100% 100% 100% 100%
Region
North 18% 23% 29% 30% 21%
East 15% 15% 15% 14% 15%
South 37% 31% 27% 27% 34%
West 31% 30% 29% 30% 30%
100% 100% 100% 100% 100%
Place of Access
Home 43% 66% 79% 73% 55%
Place of work (office / school / college) 57% 64% 71% 68% 61%
Cyber cafe 47% 45% 40% 37% 45%
In transit (while traveling) 3% 6% 16% 14% 6%

180
 Table 23: Most expensive vehicle owned by the household

Vehicle 2 Wheeler 4 Wheeler Others Don't own a vehicle All Internet Users
Gender
Male 86% 78% 84% 77% 82%
Female 14% 22% 16% 23% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 7% 8% 14% 9% 9%
19-24 years 44% 30% 57% 43% 44%
25-35 years 37% 36% 22% 35% 34%
36-45 years 9% 14% 4% 8% 9%
Above 45 years 4% 12% 3% 4% 5%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 24% 46% 10% 17% 24%
SEC B 29% 27% 19% 28% 27%
SEC C 20% 11% 23% 20% 19%
SEC D 9% 6% 12% 12% 10%
SEC E 3% 3% 14% 12% 7%
Rural 1 5% 3% 2% 2% 3%
Rural 2 3% 2% 4% 2% 3%
Rural 3 4% 2% 7% 3% 4%
Rural 4&5 4% 1% 9% 5% 4%
100% 100% 100% 100% 100%
Region
North 20% 31% 18% 15% 21%
East 11% 15% 20% 19% 15%
South 37% 26% 32% 31% 33%
West 31% 28% 31% 35% 31%
100% 100% 100% 100% 100%
Place of Access
Home 56% 78% 40% 47% 55%
Place of work (office / school / college) 60% 61% 56% 62% 60%
Cyber cafe 48% 34% 54% 47% 47%
In transit (while traveling) 5% 12% 4% 3% 6%

181
 Table 24: Ownership of credit cards (individually)

Credit Card Don't own a credit card Own a Credit Card All Internet Users
Gender
Male 81% 86% 82%
Female 19% 14% 18%
100% 100% 100%
Age Group
13-18 years 10% 4% 9%
19-24 years 50% 25% 44%
25-35 years 30% 45% 34%
36-45 years 7% 15% 9%
Above 45 years 3% 12% 5%
100% 100% 100%
Socio Economic Classification
SEC A 19% 36% 24%
SEC B 26% 30% 27%
SEC C 21% 15% 19%
SEC D 10% 9% 10%
SEC E 8% 2% 7%
Rural 1 4% 3% 3%
Rural 2 3% 2% 3%
Rural 3 5% 2% 4%
Rural 4&5 5% 2% 4%
100% 100% 100%
Region
North 20% 22% 21%
East 16% 13% 15%
South 33% 32% 33%
West 31% 32% 31%
100% 100% 100%
Place of Access
Home 50% 70% 55%
Place of work (office / school / college) 56% 72% 60%
Cyber cafe 49% 41% 47%
In transit (while traveling) 4% 12% 6%

182
 Table 25: Household asset ownership

Color Air Demat Share of All Internet

Asset Computer/Laptop
TV Conditioner Account Companies Users

Gender
Male 82% 78% 83% 88% 88% 82%
Female 18% 22% 17% 13% 13% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 8% 10% 8% 6% 6% 9%
19-24 years 43% 33% 42% 32% 32% 44%
25-35 years 34% 33% 34% 39% 39% 34%
36-45 years 9% 13% 10% 13% 13% 9%
Above 45 years 6% 11% 7% 11% 11% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 25% 44% 29% 39% 39% 24%
SEC B 27% 29% 29% 26% 26% 27%
SEC C 19% 11% 18% 15% 15% 19%
SEC D 10% 7% 9% 6% 6% 10%
SEC E 7% 5% 6% 8% 8% 7%
Rural 1 3% 1% 2% 0.9% 0.9% 3%
Rural 2 2% 0.9% 2% 2% 2% 3%
Rural 3 4% 1% 3% 2% 2% 4%
Rural 4&5 3% 1% 3% 1% 1% 4%
100% 100% 100% 100% 100% 100%
Region
North 20% 29% 22% 24% 24% 21%
East 15% 15% 15% 14% 14% 15%
South 33% 26% 32% 23% 23% 33%
West 32% 31% 32% 40% 40% 31%
100% 100% 100% 100% 100% 100%
Place of Access
Home 57% 81% 77% 72% 72% 55%
Place of work (office / school
60% 59% 57% 62% 62% 60%
/ college)

Cyber cafe 47% 36% 42% 34% 34% 47%

In transit (while traveling) 6% 13% 7% 8% 8% 6%

183
 Table 26: Household asset ownership

Cable TV Fixed All Internet

Asset IPod Microwave Camera
connection/DTH Deposits Users

Gender
Male 85% 82% 78% 82% 81% 82%
Female 15% 18% 22% 18% 19% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 9% 7% 8% 9% 7% 9%
19-24 years 43% 41% 30% 39% 40% 44%
25-35 years 32% 36% 36% 35% 33% 34%
36-45 years 9% 10% 13% 11% 11% 9%
Above 45 years 7% 6% 13% 7% 9% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 35% 27% 46% 33% 37% 24%
SEC B 30% 28% 31% 30% 28% 27%
SEC C 16% 18% 13% 18% 14% 19%
SEC D 8% 9% 4% 8% 8% 10%
SEC E 5% 5% 2% 4% 6% 7%
Rural 1 1% 4% 1% 2% 2% 3%
Rural 2 1% 2% 1% 2% 2% 3%
Rural 3 2% 3% 1% 3% 2% 4%
Rural 4&5 2% 3% 0.9% 2% 1% 4%
100% 100% 100% 100% 100% 100%
Region
North 22% 20% 29% 22% 23% 21%
East 15% 16% 15% 17% 17% 15%
South 30% 34% 25% 30% 23% 33%
West 33% 30% 31% 32% 37% 31%
100% 100% 100% 100% 100% 100%
Place of Access
Home 77% 61% 84% 68% 74% 55%
Place of work (office / school /
62% 62% 61% 61% 61% 60%
college)

Cyber cafe 47% 48% 40% 44% 47% 47%

In transit (while traveling) 12% 7% 14% 8% 10% 6%

184
 Table 27: Household asset ownership

Mutual Music Mobile Video All Internet

Asset Fridge
Funds System/DVD/MP3 Phone Camera Users

Gender
Male 79% 84% 80% 83% 83% 82%
Female 21% 16% 20% 17% 17% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 5% 8% 8% 8% 11% 9%
19-24 years 34% 39% 41% 44% 36% 44%
25-35 years 39% 36% 34% 34% 37% 34%
36-45 years 13% 11% 11% 9% 10% 9%
Above 45 years 9% 7% 7% 6% 6% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 39% 29% 29% 25% 37% 24%
SEC B 28% 29% 28% 27% 28% 27%
SEC C 14% 19% 19% 19% 12% 19%
SEC D 5% 8% 9% 9% 7% 10%
SEC E 8% 4% 6% 7% 9% 7%
Rural 1 2% 4% 3% 3% 1% 3%
Rural 2 1% 2% 2% 2% 1% 3%
Rural 3 2% 3% 3% 4% 2% 4%
Rural 4&5 1% 3% 2% 3% 2% 4%
100% 100% 100% 100% 100% 100%
Region
North 20% 21% 22% 20% 25% 21%
East 20% 15% 16% 16% 14% 15%
South 24% 30% 29% 32% 28% 33%
West 36% 34% 33% 32% 33% 31%
100% 100% 100% 100% 100% 100%
Place of Access
Home 71% 65% 63% 58% 80% 55%
Place of work (office / school /
69% 61% 60% 60% 63% 60%
college)

Cyber cafe 45% 47% 45% 47% 44% 47%

In transit (while traveling) 12% 8% 7% 6% 12% 6%

185
 Table 28: Household asset ownership

Life Chit Fund Debit Washing Landline All Internet

Asset
Insurance Deposits Card Machine Phone Users

Gender
Male 83% 83% 86% 80% 82% 82%
Female 17% 17% 15% 20% 18% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 6% 9% 4% 8% 8% 9%
19-24 years 38% 47% 39% 37% 41% 44%
25-35 years 37% 31% 39% 35% 33% 34%
36-45 years 11% 7% 10% 12% 11% 9%
Above 45 years 7% 6% 7% 8% 9% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 29% 31% 32% 34% 31% 24%
SEC B 28% 30% 29% 31% 29% 27%
SEC C 17% 13% 18% 16% 16% 19%
SEC D 8% 9% 9% 9% 8% 10%
SEC E 7% 4% 4% 4% 4% 7%
Rural 1 4% 3% 2% 2% 3% 3%
Rural 2 2% 2% 2% 1% 2% 3%
Rural 3 3% 5% 3% 2% 4% 4%
Rural 4&5 2% 3% 2% 1% 3% 4%
100% 100% 100% 100% 100% 100%
Region
North 20% 13% 20% 27% 21% 21%
East 18% 6% 14% 12% 14% 15%
South 30% 56% 32% 28% 33% 33%
West 32% 25% 34% 32% 32% 31%
100% 100% 100% 100% 100% 100%
Place of Access
Home 63% 69% 65% 70% 73% 55%
Place of work (office / school /
64% 64% 67% 63% 59% 60%
college)

Cyber cafe 47% 51% 47% 42% 42% 47%

In transit (while traveling) 7% 10% 9% 8% 8% 6%

186
 Table 29: Household asset ownership

Bank Medical Credit Tube All Internet

Asset Home Land
Account Insurance/CGHS Card well/pump Users

Gender
Male 83% 83% 82% 83% 84% 75% 82%
Female 17% 17% 18% 17% 16% 25% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 8% 6% 9% 6% 9% 6% 9%
19-24 years 42% 35% 47% 31% 47% 51% 44%
25-35 years 35% 36% 30% 41% 31% 28% 34%
36-45 years 9% 14% 9% 13% 8% 11% 9%
Above 45 years 6% 10% 6% 10% 6% 6% 5%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 25% 39% 27% 37% 25% 19% 24%
SEC B 27% 28% 27% 30% 24% 20% 27%
SEC C 19% 17% 19% 15% 15% 11% 19%
SEC D 9% 7% 8% 9% 7% 8% 10%
SEC E 7% 3% 7% 2% 3% 14% 7%
Rural 1 3% 2% 1% 2% 2% 4% 3%
Rural 2 2% 2% 2% 1% 5% 5% 3%
Rural 3 4% 2% 4% 2% 9% 12% 4%
Rural 4&5 3% 1% 4% 2% 10% 8% 4%
100% 100% 100% 100% 100% 100% 100%
Region
North 21% 20% 21% 23% 22% 14% 21%
East 16% 14% 15% 14% 14% 28% 15%
South 32% 29% 31% 32% 40% 36% 33%
West 32% 36% 33% 32% 25% 22% 31%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 58% 73% 60% 71% 60% 57% 55%
Place of work (office /
62% 66% 61% 68% 62% 71% 60%
school / college)

Cyber cafe 48% 44% 46% 42% 46% 62% 47%

In transit (while traveling) 6% 11% 7% 11% 7% 8% 6%

187
 Table 30: Current loan liabilities

Home Business Car Personal Two - wheeler All Internet

Loan
Loan Loan Loan Loan Loan Users

Gender
Male 83% 82% 84% 77% 85% 82%
Female 17% 18% 17% 23% 15% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 9% 12% 10% 9% 8% 9%
19-24 years 44% 34% 33% 46% 35% 44%
25-35 years 29% 34% 41% 32% 39% 34%
36-45 years 10% 13% 8% 7% 12% 9%
Above 45 years 9% 8% 8% 7% 6% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 29% 32% 34% 25% 26% 24%
SEC B 27% 31% 25% 26% 31% 27%
SEC C 17% 14% 15% 16% 19% 19%
SEC D 9% 11% 8% 9% 11% 10%
SEC E 9% 0.2% 10% 12% 2% 7%
Rural 1 0.9% 2% 2% 2% 2% 3%
Rural 2 2% 2% 2% 2% 2% 3%
Rural 3 4% 4% 2% 5% 4% 4%
Rural 4&5 3% 3% 2% 3% 3% 4%
100% 100% 100% 100% 100% 100%
Region
North 18% 22% 22% 14% 15% 21%
East 13% 15% 17% 20% 14% 15%
South 32% 34% 30% 40% 41% 33%
West 36% 29% 32% 26% 31% 31%
100% 100% 100% 100% 100% 100%
Place of Access
Home 64% 73% 71% 53% 60% 55%
Place of work (office / school /
60% 62% 64% 67% 66% 60%
college)

Cyber cafe 45% 40% 45% 50% 49% 47%

In transit (while traveling) 8% 13% 9% 6% 9% 6%

188
 Table 31: Current loan liabilities

Tube All
Consumer Education Agriculture Tractor/Power Seeds/Fertilizer
Loan well/Pump Internet
Durables Loan Land Loan Tiller Loan Loan
Loan Users

Gender
Male 84% 83% 88% 93% 85% 87% 82%
Female 16% 17% 12% 7% 15% 13% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 3% 16% 9% 10% 21% 10% 9%
19-24 years 27% 64% 55% 55% 49% 41% 44%
25-35 years 44% 15% 30% 17% 17% 33% 34%
36-45 years 17% 2% 2% 3% 2% 5% 9%
Above 45 years 10% 4% 3% 15% 10% 11% 5%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 33% 22% 0.0% 0.0% 0.0% 0.0% 24%
SEC B 27% 25% 0.0% 0.0% 0.0% 3% 27%
SEC C 9% 20% 0.0% 0.0% 0.0% 0.0% 19%
SEC D 8% 7% 0.0% 0.0% 0.0% 0.0% 10%
SEC E 16% 4% 0.0% 0.0% 7% 0.0% 7%
Rural 1 2% 2% 14% 17% 10% 12% 3%
Rural 2 0.5% 3% 13% 4% 10% 12% 3%
Rural 3 3% 8% 34% 49% 30% 30% 4%
Rural 4&5 3% 9% 39% 30% 43% 43% 4%
100% 100% 100% 100% 100% 100% 100%
Region
North 21% 17% 12% 25% 24% 16% 21%
East 15% 13% 5% 22% 12% 24% 15%
South 28% 49% 74% 39% 39% 55% 33%
West 36% 22% 10% 14% 25% 5% 31%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 66% 50% 37% 48% 51% 51% 55%
Place of work
(office / school 75% 61% 57% 64% 46% 44% 60%
/ college)

Cyber cafe 49% 44% 55% 50% 59% 45% 47%

In transit (while 14% 4% 2% 15% 11% 5% 6%
traveling)

189
 Table 32: Years of experience in using internet

Experience Up to 1 year 1-2 years More than 2 years All Internet Users
Gender
Male 77% 82% 85% 82%
Female 24% 18% 15% 18%
100% 100% 100% 100%
Age Group
13-18 years 18% 10% 4% 9%
19-24 years 57% 54% 36% 44%
25-35 years 18% 26% 42% 34%
36-45 years 5% 6% 11% 9%
Above 45 years 3% 4% 7% 5%
100% 100% 100% 100%
Socio Economic Classification
SEC A 12% 16% 30% 24%
SEC B 21% 26% 30% 27%
SEC C 22% 23% 17% 19%
SEC D 14% 9% 8% 10%
SEC E 9% 9% 5% 7%
Rural 1 5% 5% 2% 3%
Rural 2 3% 3% 2% 3%
Rural 3 6% 5% 3% 4%
Rural 4&5 8% 5% 3% 4%
100% 100% 100% 100%
Region
North 20% 19% 22% 21%
East 15% 14% 15% 15%
South 34% 35% 32% 33%
West 31% 33% 31% 31%
100% 100% 100% 100%
Place of Access
Home 51% 47% 59% 55%
Place of work (office / school / college) 41% 48% 71% 60%
Cyber cafe 40% 45% 50% 47%
In transit (while traveling) 2% 2% 8% 6%

190
 Table 33: No. of household members using internet

1 2 3 4 5 or more All Internet

Household Members
Member Members Members Members members Users

Gender
Male 88% 82% 80% 68% 83% 82%
Female 13% 19% 20% 32% 17% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 11% 7% 6% 8% 12% 9%
19-24 years 44% 42% 44% 48% 39% 44%
25-35 years 34% 36% 31% 27% 37% 34%
36-45 years 8% 10% 11% 7% 7% 9%
Above 45 years 3% 6% 9% 10% 5% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 17% 28% 31% 26% 22% 24%
SEC B 25% 28% 29% 27% 27% 27%
SEC C 22% 18% 17% 16% 18% 19%
SEC D 11% 9% 6% 11% 9% 10%
SEC E 6% 4% 7% 13% 12% 7%
Rural 1 4% 4% 2% 2% 1% 3%
Rural 2 3% 2% 2% 2% 2% 3%
Rural 3 5% 4% 3% 3% 4% 4%
Rural 4&5 6% 3% 2% 3% 5% 4%
100% 100% 100% 100% 100% 100%
Region
North 21% 21% 21% 19% 22% 21%
East 14% 14% 13% 23% 20% 15%
South 30% 35% 35% 34% 35% 33%
West 36% 30% 31% 24% 23% 31%
100% 100% 100% 100% 100% 100%
Place of Access
Home 41% 62% 69% 62% 61% 55%
Place of work (office / school /
58% 60% 62% 65% 57% 60%
college)

Cyber cafe 46% 45% 45% 54% 48% 47%

In transit (while traveling) 4% 6% 8% 7% 8% 6%

191
 Table 34: Place of accessing internet

Place of work (office / Cyber In transit (while Choupal/Gram All Internet

Place Of Access Home
school / college) cafe traveling) Panchayat Users

Gender
Male 83% 83% 85% 89% 82% 82%
Female 18% 18% 16% 11% 18% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 8% 5% 8% 3% 21% 9%
19-24 years 42% 41% 49% 31% 50% 44%
25-35 years 33% 40% 34% 45% 25% 34%
36-45 years 10% 10% 6% 14% 1% 9%
Above 45 years 7% 5% 3% 8% 2% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 31% 26% 21% 45% 0.0% 24%
SEC B 30% 27% 25% 32% 0.4% 27%
SEC C 18% 18% 19% 12% 0.0% 19%
SEC D 9% 9% 10% 6% 0.0% 10%
SEC E 5% 7% 8% 0.8% 1% 7%
Rural 1 2% 3% 5% 0.6% 12% 3%
Rural 2 2% 2% 3% 1% 11% 3%
Rural 3 3% 4% 5% 1% 34% 4%
Rural 4&5 2% 4% 4% 1% 42% 4%
100% 100% 100% 100% 100% 100%
Region
North 22% 22% 19% 27% 15% 21%
East 16% 14% 16% 15% 15% 15%
South 32% 33% 32% 28% 69% 33%
West 30% 31% 33% 30% 1% 31%
100% 100% 100% 100% 100% 100%
Place of Access
Home 100% 47% 47% 83% 37% 55%
Place of work (office /
51% 100% 59% 86% 51% 60%
school / college)

Cyber cafe 40% 46% 100% 64% 64% 47%

In transit (while 8% 8% 8% 100% 16% 6%

192
 Table 35: Place of accessing most regularly internet

Place of work (office / Cyber In transit (while Choupal/Gram All Internet

Place Of Access Home
school / college) cafe traveling) Panchayat Users

Gender
Male 82% 80% 89% 86% 75% 82%
Female 18% 20% 11% 14% 25% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 11% 4% 14% 6% 25% 9%
19-24 years 44% 39% 54% 38% 34% 44%
25-35 years 28% 42% 27% 42% 35% 34%
36-45 years 9% 10% 5% 8% 6% 9%
Above 45 years 8% 5% 1% 6% 0.0% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 29% 22% 12% 27% 0.0% 23%
SEC B 29% 27% 21% 27% 0.0% 27%
SEC C 19% 18% 23% 15% 0.0% 19%
SEC D 10% 9% 11% 15% 0.0% 10%
SEC E 5% 8% 8% 5% 0.0% 7%
Rural 1 2% 3% 9% 3% 0.0% 3%
Rural 2 2% 3% 4% 1% 12% 3%
Rural 3 2% 5% 7% 3% 21% 4%
Rural 4&5 3% 5% 7% 4% 67% 5%
100% 100% 100% 100% 100% 100%
Region
North 21% 22% 16% 32% 28% 20%
East 17% 14% 14% 17% 22% 15%
South 33% 33% 34% 37% 51% 33%
West 29% 32% 36% 15% 0.0% 31%
100% 100% 100% 100% 100% 100%
Place of Access
Home 99% 27% 9% 17% 0.0% 53%
Place of work (office /
39% 99% 21% 22% 0.0% 60%
school / college)

Cyber cafe 34% 38% 99% 16% 100% 47%

In transit (while 7% 5% 2% 98% 0.0% 6%
traveling)

193
 Table 36: Type of internet connection at home

Connection Type Regular Dial Up Broadband Others Don't Know All Internet Users
Gender
Male 84% 81% 87% 68% 82%
Female 16% 19% 13% 32% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 10% 9% 8% 15% 9%
19-24 years 42% 40% 40% 63% 41%
25-35 years 30% 31% 42% 14% 32%
36-45 years 11% 11% 7% 3% 10%
Above 45 years 7% 9% 4% 5% 8%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 25% 33% 30% 19% 31%
SEC B 31% 30% 26% 23% 29%
SEC C 16% 19% 17% 23% 18%
SEC D 6% 10% 8% 11% 9%
SEC E 4% 4% 9% 19% 5%
Rural 1 4% 1% 1% 0.0% 1%
Rural 2 4% 1% 2% 0.8% 2%
Rural 3 6% 2% 3% 4% 2%
Rural 4&5 6% 1% 4% 2% 2%
100% 100% 100% 100% 100%
Region
North 24% 21% 25% 13% 22%
East 14% 15% 26% 13% 16%
South 29% 35% 21% 32% 32%
West 34% 30% 28% 42% 30%
100% 100% 100% 100% 100%
Place of Access
Home 100% 100% 100% 100% 100%
Place of work (office / school / college) 49% 46% 56% 37% 48%
Cyber cafe 35% 36% 46% 48% 38%
In transit (while traveling) 5% 9% 12% 3% 9%

194
 Table 37: Type of internet connection at office

Connection Type Regular Dial Up Broadband Others Don't Know All Internet Users
Gender
Male 83% 86% 86% 65% 83%
Female 17% 14% 14% 35% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 3% 3% 4% 8% 4%
19-24 years 37% 34% 47% 64% 40%
25-35 years 45% 45% 38% 23% 41%
36-45 years 9% 12% 7% 4% 10%
Above 45 years 5% 6% 4% 2% 5%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 19% 29% 26% 16% 25%
SEC B 28% 30% 25% 21% 27%
SEC C 21% 19% 18% 14% 18%
SEC D 8% 10% 9% 12% 10%
SEC E 2% 3% 12% 28% 8%
Rural 1 1% 0.8% 0.8% 1% 2%
Rural 2 4% 2% 2% 1% 2%
Rural 3 7% 4% 3% 3% 4%
Rural 4&5 10% 3% 4% 5% 4%
100% 100% 100% 100% 100%
Region
North 24% 21% 27% 12% 21%
East 13% 13% 24% 20% 15%
South 32% 34% 27% 31% 33%
West 31% 33% 22% 37% 32%
100% 100% 100% 100% 100%
Place of Access
Home 37% 49% 53% 28% 44%
Place of work (office / school / college) 100% 100% 100% 100% 100%
Cyber cafe 38% 42% 44% 48% 43%
In transit (while traveling) 4% 10% 8% 2% 8%

195
 Table 38: Type of internet connection at cybercafe

Connection Type Regular Dial Up Broadband Others Don't Know All Internet Users
Gender
Male 89% 86% 89% 77% 84%
Female 11% 14% 11% 24% 16%
100% 100% 100% 100% 100%
Age Group
13-18 years 9% 7% 19% 9% 10%
19-24 years 54% 53% 52% 51% 52%
25-35 years 25% 31% 22% 33% 30%
36-45 years 9% 6% 2% 6% 6%
Above 45 years 3% 2% 5% 2% 2%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 15% 20% 12% 21% 18%
SEC B 32% 27% 19% 28% 25%
SEC C 20% 23% 31% 22% 21%
SEC D 7% 10% 18% 13% 10%
SEC E 8% 12% 3% 7% 9%
Rural 1 0.0% 1% 1% 0.4% 5%
Rural 2 1% 2% 3% 2% 3%
Rural 3 10% 3% 9% 3% 5%
Rural 4&5 7% 3% 4% 5% 5%
100% 100% 100% 100% 100%
Region
North 18% 16% 21% 15% 17%
East 17% 20% 17% 11% 17%
South 31% 33% 39% 36% 33%
West 34% 31% 23% 37% 33%
100% 100% 100% 100% 100%
Place of Access
Home 31% 39% 22% 31% 33%
Place of work (office / school / college) 46% 52% 34% 46% 45%
Cyber cafe 100% 100% 100% 100% 100%
In transit (while traveling) 5% 5% 3% 3% 4%

196
 Table 39: Type of internet connection in transit

Connection Type Regular Dial Up Broadband Others Don't Know All Internet Users
Gender
Male 96% 93% 84% 76% 85%
Female 4% 7% 16% 24% 15%
100% 100% 100% 100% 100%
Age Group
13-18 years 0.0% 6% 4% 0.0% 4%
19-24 years 68% 21% 31% 54% 35%
25-35 years 28% 50% 36% 39% 39%
36-45 years 0.0% 11% 22% 2% 15%
Above 45 years 4% 12% 6% 5% 7%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 14% 24% 53% 42% 43%
SEC B 0.0% 50% 29% 35% 33%
SEC C 18% 5% 10% 18% 11%
SEC D 68% 7% 3% 0.0% 7%
SEC E 0.0% 9% 0.0% 5% 3%
Rural 1 0.0% 3% 0.0% 0.0% 0.6%
Rural 2 0.0% 2% 3% 0.0% 2%
Rural 3 0.0% 0.0% 2% 0.0% 1%
Rural 4&5 0.0% 0.0% 0.0% 0.0% 0.0%
100% 100% 100% 100% 100%
Region
North 72% 12% 32% 21% 28%
East 0.0% 9% 18% 16% 15%
South 21% 41% 22% 49% 30%
West 7% 38% 29% 14% 27%
100% 100% 100% 100% 100%
Place of Access
Home 11% 45% 71% 34% 55%
Place of work (office / school / college) 23% 38% 67% 31% 52%
Cyber cafe 6% 25% 46% 52% 40%
In transit (while traveling) 100% 100% 100% 100% 100%

197
 Table 40: Service provider subscribed to at home

VSNL / All Internet

Service Provider BSNL/Sancharnet MTNL Reliance Sify Spectranet
Tata Users

Gender
Male 80% 84% 63% 86% 81% 92% 82%
Female 20% 16% 38% 14% 19% 8% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 4% 11% 7% 4% 18% 0.0% 9%
19-24 years 29% 40% 40% 46% 29% 47% 41%
25-35 years 38% 29% 30% 37% 30% 42% 32%
36-45 years 16% 11% 13% 8% 16% 5% 10%
Above 45 years 13% 9% 11% 5% 8% 7% 8%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 34% 31% 32% 35% 33% 35% 31%
SEC B 32% 29% 31% 27% 28% 47% 29%
SEC C 14% 18% 25% 19% 19% 14% 18%
SEC D 12% 6% 8% 13% 15% 0.0% 9%
SEC E 1% 5% 1% 0.8% 2% 5% 5%
Rural 1 1% 2% 1% 3% 0.6% 0.0% 1%
Rural 2 1% 2% 0.8% 0.9% 1% 0.0% 2%
Rural 3 2% 4% 0.0% 0.8% 2% 0.0% 2%
Rural 4&5 2% 3% 0.8% 0.8% 0.0% 0.0% 2%
100% 100% 100% 100% 100% 100% 100%
Region
North 15% 22% 22% 19% 26% 65% 22%
East 11% 17% 1% 16% 9% 3% 16%
South 40% 36% 0.5% 30% 27% 11% 32%
West 34% 25% 76% 35% 39% 21% 30%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 100% 100% 100% 100% 100% 100% 100%
Place of work (office / school /
55% 46% 62% 51% 46% 76% 48%
college)

Cyber cafe 38% 35% 45% 48% 36% 52% 38%

In transit (while traveling) 12% 7% 10% 12% 9% 18% 9%

198
 Table 41: Service provider subscribed to at home

Service Provider Airtel/Bharti Local Cable Operator Don't Know Others All Internet Users
Gender
Male 83% 81% 79% 81% 82%
Female 17% 19% 21% 19% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 7% 5% 13% 12% 9%
19-24 years 39% 51% 51% 41% 41%
25-35 years 41% 28% 26% 31% 32%
36-45 years 8% 10% 4% 10% 10%
Above 45 years 6% 6% 6% 6% 8%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 31% 27% 25% 32% 31%
SEC B 32% 31% 23% 29% 29%
SEC C 13% 29% 21% 16% 18%
SEC D 11% 6% 10% 16% 9%
SEC E 7% 1% 16% 1% 5%
Rural 1 0.6% 3% 0.3% 0.2% 1%
Rural 2 1% 0.6% 1% 2% 2%
Rural 3 2% 1% 1% 0.9% 2%
Rural 4&5 2% 2% 2% 2% 2%
100% 100% 100% 100% 100%
Region
North 29% 5% 18% 29% 22%
East 17% 35% 11% 9% 16%
South 28% 32% 30% 37% 32%
West 26% 28% 41% 25% 30%
100% 100% 100% 100% 100%
Place of Access
Home 100% 100% 100% 100% 100%
Place of work (office / school / college) 55% 34% 39% 47% 48%
Cyber cafe 41% 30% 40% 35% 38%
In transit (while traveling) 11% 6% 5% 9% 9%

199
 Table 42: Service provider subscribed to at office

Service Provider VSNL / Tata BSNL/Sancharnet MTNL Reliance Sify All Internet Users
Gender
Male 85% 87% 67% 89% 87% 83%
Female 15% 13% 33% 11% 13% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 6% 3% 0.8% 3% 1% 4%
19-24 years 27% 33% 37% 35% 36% 40%
25-35 years 46% 44% 48% 42% 55% 41%
36-45 years 13% 13% 10% 13% 7% 10%
Above 45 years 8% 8% 5% 7% 1% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 26% 28% 20% 34% 27% 25%
SEC B 32% 28% 29% 27% 23% 27%
SEC C 20% 19% 37% 22% 32% 18%
SEC D 10% 8% 9% 6% 9% 10%
SEC E 6% 2% 1% 1% 2% 8%
Rural 1 0.5% 1% 0.0% 1% 0.8% 2%
Rural 2 2% 3% 0.4% 1% 1% 2%
Rural 3 2% 6% 1% 3% 2% 4%
Rural 4&5 2% 5% 3% 5% 4% 4%
100% 100% 100% 100% 100% 100%
Region
North 9% 22% 26% 22% 19% 21%
East 10% 19% 1% 12% 11% 15%
South 38% 32% 6% 35% 25% 33%
West 43% 28% 67% 31% 45% 32%
100% 100% 100% 100% 100% 100%
Place of Access
Home 50% 47% 49% 50% 33% 44%
Place of work (office / school / college) 100% 100% 100% 100% 100% 100%
Cyber cafe 41% 38% 52% 42% 42% 43%
In transit (while traveling) 10% 7% 5% 15% 4% 8%

200
 Table 43: Service provider subscribed to at office

Local Cable Don't All Internet

Service Provider Spectranet Airtel/Bharti Others
Operator Know Users

Gender
Male 83% 86% 85% 75% 86% 83%
Female 17% 14% 15% 25% 14% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 2% 3% 2% 6% 6% 4%
19-24 years 33% 35% 37% 56% 37% 40%
25-35 years 54% 48% 45% 30% 38% 41%
36-45 years 3% 10% 10% 6% 12% 10%
Above 45 years 8% 3% 7% 2% 8% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 37% 27% 20% 23% 29% 25%
SEC B 61% 31% 35% 26% 21% 27%
SEC C 0.0% 13% 25% 14% 19% 18%
SEC D 0.0% 9% 5% 12% 21% 10%
SEC E 0.0% 12% 6% 16% 1% 8%
Rural 1 0.0% 0.6% 0.9% 0.9% 1% 2%
Rural 2 3% 2% 2% 2% 2% 2%
Rural 3 0.0% 3% 3% 3% 3% 4%
Rural 4&5 0.0% 2% 4% 4% 4% 4%
100% 100% 100% 100% 100% 100%
Region
North 70% 28% 13% 16% 30% 21%
East 0.0% 14% 28% 16% 7% 15%
South 25% 37% 32% 33% 32% 33%
West 5% 21% 28% 34% 31% 32%
100% 100% 100% 100% 100% 100%
Place of Access
Home 64% 54% 43% 38% 49% 44%
Place of work (office / school /
100% 100% 100% 100% 100% 100%
college)

Cyber cafe 58% 41% 42% 50% 33% 43%

In transit (while traveling) 9% 11% 5% 6% 8% 8%

201
 Table 44: Service provider subscribed to at cybercafe

Service Provider VSNL / Tata BSNL/Sancharnet MTNL Reliance Sify All Internet Users
Gender
Male 89% 90% 94% 92% 92% 84%
Female 11% 10% 6% 8% 8% 16%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 3% 8% 7% 4% 9% 10%
19-24 years 46% 56% 39% 51% 47% 52%
25-35 years 37% 29% 46% 37% 35% 30%
36-45 years 8% 6% 1% 4% 8% 6%
Above 45 years 5% 2% 7% 3% 1% 2%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 18% 20% 25% 17% 24% 18%
SEC B 34% 29% 12% 19% 34% 25%
SEC C 13% 23% 54% 21% 21% 21%
SEC D 21% 7% 6% 8% 11% 10%
SEC E 2% 3% 0.9% 19% 6% 9%
Rural 1 1% 2% 0.0% 3% 0.0% 5%
Rural 2 2% 3% 1% 3% 2% 3%
Rural 3 5% 6% 0.0% 4% 3% 5%
Rural 4&5 5% 6% 0.0% 6% 0.5% 5%
100% 100% 100% 100% 100% 100%
Region
North 6% 23% 10% 17% 21% 17%
East 15% 18% 2% 6% 17% 17%
South 52% 31% 28% 44% 31% 33%
West 26% 29% 61% 32% 31% 33%
100% 100% 100% 100% 100% 100%
Place of Access
Home 32% 35% 27% 48% 52% 33%
Place of work (office / school / college) 47% 42% 63% 60% 56% 45%
Cyber cafe 100% 100% 100% 100% 100% 100%
In transit (while traveling) 4% 6% 13% 3% 6% 4%

202
 Table 45: Service provider subscribed to at cybercafe

Local Cable Don't All Internet

Service Provider Spectranet Airtel/Bharti Others
Operator Know Users

Gender
Male 91% 94% 88% 75% 83% 84%
Female 9% 6% 12% 25% 17% 16%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 0.0% 6% 2% 9% 19% 10%
19-24 years 46% 57% 59% 53% 37% 52%
25-35 years 45% 32% 26% 29% 37% 30%
36-45 years 9% 4% 9% 6% 5% 6%
Above 45 years 0.0% 0.9% 4% 2% 2% 2%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 54% 15% 17% 20% 10% 18%
SEC B 46% 27% 41% 25% 19% 25%
SEC C 0.0% 28% 21% 21% 35% 21%
SEC D 0.0% 13% 10% 11% 19% 10%
SEC E 0.0% 11% 0.0% 14% 3% 9%
Rural 1 0.0% 0.5% 2% 0.5% 2% 5%
Rural 2 0.0% 1% 1% 2% 1% 3%
Rural 3 0.0% 3% 3% 3% 4% 5%
Rural 4&5 0.0% 2% 5% 4% 7% 5%
100% 100% 100% 100% 100% 100%
Region
North 71% 22% 7% 13% 12% 17%
East 0.0% 5% 32% 19% 25% 17%
South 0.0% 40% 40% 33% 32% 33%
West 29% 32% 20% 35% 31% 33%
100% 100% 100% 100% 100% 100%
Place of Access
Home 25% 42% 36% 30% 37% 33%
Place of work (office / school /
38% 41% 48% 51% 45% 45%
college)

Cyber cafe 100% 100% 100% 100% 100% 100%

In transit (while traveling) 0.0% 5% 1% 3% 3% 4%

203
 Table 46: Service provider subscribed to in transit

Service Provider VSNL / Tata BSNL/Sancharnet MTNL Reliance Sify All Internet Users
Gender
Male 93% 96% 100% 66% 45% 85%
Female 7% 4% 0.0% 34% 55% 15%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 0.0% 3% 20% 0.0% 51% 4%
19-24 years 9% 16% 0.0% 11% 13% 35%
25-35 years 61% 35% 81% 30% 31% 39%
36-45 years 26% 30% 0.0% 44% 0.0% 15%
Above 45 years 4% 17% 0.0% 15% 5% 7%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 45% 35% 7% 62% 17% 43%
SEC B 55% 17% 30% 21% 0.0% 33%
SEC C 0.0% 25% 0.0% 17% 83% 11%
SEC D 0.0% 12% 0.0% 0.0% 0.0% 7%
SEC E 0.0% 0.0% 64% 0.0% 0.0% 3%
Rural 1 0.0% 7% 0.0% 0.0% 0.0% 0.6%
Rural 2 0.0% 4% 0.0% 0.0% 0.0% 2%
Rural 3 0.0% 0.0% 0.0% 0.0% 0.0% 1%
Rural 4&5 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
100% 100% 100% 100% 100% 100%
Region
North 16% 32% 10% 21% 59% 28%
East 35% 18% 0.0% 26% 0.0% 15%
South 21% 49% 0.0% 22% 41% 30%
West 28% 0.0% 90% 31% 0.0% 27%
100% 100% 100% 100% 100% 100%
Place of Access
Home 69% 62% 26% 74% 17% 55%
Place of work (office / school / college) 70% 39% 26% 66% 41% 52%
Cyber cafe 33% 37% 20% 36% 13% 40%
In transit (while traveling) 100% 100% 100% 100% 100% 100%

204
 Table 47: Service provider subscribed to in transit

Local Cable Don't All Internet

Service Provider Spectranet Airtel/Bharti Others
Operator Know Users

Gender
Male 100% 96% 100% 77% 88% 85%
Female 0.0% 5% 0.0% 23% 12% 15%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 100% 1% 0.0% 3% 0.0% 4%
19-24 years 0.0% 43% 0.0% 47% 63% 35%
25-35 years 0.0% 39% 100% 40% 27% 39%
36-45 years 0.0% 12% 0.0% 0.8% 9% 15%
Above 45 years 0.0% 5% 0.0% 9% 1% 7%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 100% 47% 100% 37% 42% 43%
SEC B 0.0% 40% 0.0% 35% 29% 33%
SEC C 0.0% 3% 0.0% 16% 0.0% 11%
SEC D 0.0% 2% 0.0% 5% 29% 7%
SEC E 0.0% 0.0% 0.0% 4% 0.0% 3%
Rural 1 0.0% 0.0% 0.0% 0.0% 0.0% 0.6%
Rural 2 0.0% 3% 0.0% 4% 0.0% 2%
Rural 3 0.0% 5% 0.0% 0.0% 0.0% 1%
Rural 4&5 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
100% 100% 100% 100% 100% 100%
Region
North 0.0% 26% 37% 20% 46% 28%
East 0.0% 20% 0.0% 7% 0.0% 15%
South 100% 27% 0.0% 49% 19% 30%
West 0.0% 27% 63% 24% 35% 27%
100% 100% 100% 100% 100% 100%
Place of Access
Home 100% 60% 0.0% 36% 58% 55%
Place of work (office / school /
100% 66% 100% 22% 58% 52%
college)

Cyber cafe 100% 45% 100% 43% 44% 40%

In transit (while traveling) 100% 100% 100% 100% 100% 100%

205
 Table 48: Frequency of accessing internet from home

Frequency At least once daily Weekly, but not daily Less than once a week All Internet Users
Gender
Male 83% 75% 84% 82%
Female 17% 25% 16% 18%
100% 100% 100% 100%
Age Group
13-18 years 9% 12% 10% 9%
19-24 years 41% 37% 44% 41%
25-35 years 32% 35% 35% 32%
36-45 years 10% 10% 4% 10%
Above 45 years 8% 6% 7% 8%
100% 100% 100% 100%
Socio Economic Classification
SEC A 31% 29% 25% 31%
SEC B 29% 32% 30% 29%
SEC C 19% 15% 22% 18%
SEC D 9% 10% 4% 9%
SEC E 6% 0.8% 1% 5%
Rural 1 1% 4% 7% 1%
Rural 2 1% 2% 3% 2%
Rural 3 2% 4% 2% 2%
Rural 4&5 2% 2% 7% 2%
100% 100% 100% 100%
Region
North 21% 25% 13% 22%
East 16% 16% 19% 16%
South 33% 25% 41% 32%
West 30% 34% 28% 30%
100% 100% 100% 100%
Place of Access
Home 100% 100% 100% 100%
Place of work (office / school / college) 47% 57% 54% 48%
Cyber cafe 37% 43% 49% 38%
In transit (while traveling) 9% 5% 3% 9%

206
 Table 49: Frequency of accessing internet from office

Frequency At least once daily Weekly, but not daily Less than once a week All Internet Users
Gender
Male 85% 67% 81% 83%
Female 15% 33% 20% 18%
100% 100% 100% 100%
Age Group
13-18 years 3% 7% 9% 4%
19-24 years 35% 67% 57% 40%
25-35 years 45% 18% 30% 41%
36-45 years 11% 4% 3% 10%
Above 45 years 6% 4% 0.8% 5%
100% 100% 100% 100%
Socio Economic Classification
SEC A 27% 19% 20% 25%
SEC B 29% 21% 31% 27%
SEC C 18% 20% 20% 18%
SEC D 10% 9% 12% 10%
SEC E 6% 19% 2% 8%
Rural 1 0.9% 0.9% 2% 2%
Rural 2 2% 2% 2% 2%
Rural 3 3% 4% 5% 4%
Rural 4&5 3% 6% 6% 4%
100% 100% 100% 100%
Region
North 21% 16% 18% 21%
East 13% 28% 8% 15%
South 32% 34% 37% 33%
West 34% 21% 38% 32%
100% 100% 100% 100%
Place of Access
Home 47% 32% 46% 44%
Place of work (office / school / college) 100% 100% 100% 100%
Cyber cafe 42% 53% 44% 43%
In transit (while traveling) 9% 3% 3% 8%

207
 Table 50: Frequency of accessing internet from cybercafe

Frequency At least once daily Weekly, but not daily Less than once a week All Internet Users
Gender
Male 89% 81% 78% 84%
Female 11% 19% 22% 16%
100% 100% 100% 100%
Age Group
13-18 years 7% 8% 12% 10%
19-24 years 53% 54% 47% 52%
25-35 years 32% 30% 32% 30%
36-45 years 6% 6% 5% 6%
Above 45 years 2% 2% 4% 2%
100% 100% 100% 100%
Socio Economic Classification
SEC A 16% 18% 26% 18%
SEC B 25% 26% 32% 25%
SEC C 25% 24% 16% 21%
SEC D 14% 10% 9% 10%
SEC E 10% 13% 4% 9%
Rural 1 1% 0.6% 1% 5%
Rural 2 2% 2% 3% 3%
Rural 3 4% 3% 4% 5%
Rural 4&5 3% 4% 5% 5%
100% 100% 100% 100%
Region
North 15% 13% 24% 17%
East 12% 22% 15% 17%
South 36% 33% 34% 33%
West 37% 32% 28% 33%
100% 100% 100% 100%
Place of Access
Home 23% 34% 58% 33%
Place of work (office / school / college) 36% 56% 52% 45%
Cyber cafe 100% 100% 100% 100%
In transit (while traveling) 4% 4% 5% 4%

208
 Table 51: Frequency of accessing internet during transit

Frequency At least once daily Weekly, but not daily Less than once a week All Internet Users
Gender
Male 89% 73% 92% 85%
Female 11% 28% 8% 15%
100% 100% 100% 100%
Age Group
13-18 years 2% 9% 5% 4%
19-24 years 33% 42% 33% 35%
25-35 years 43% 27% 44% 39%
36-45 years 16% 15% 10% 15%
Above 45 years 7% 7% 9% 7%
100% 100% 100% 100%
Socio Economic Classification
SEC A 47% 27% 51% 43%
SEC B 33% 35% 25% 33%
SEC C 11% 17% 0.0% 11%
SEC D 3% 20% 6% 7%
SEC E 1% 0.0% 16% 3%
Rural 1 1% 0.0% 0.0% 0.6%
Rural 2 2% 2% 3% 2%
Rural 3 2% 0.0% 0.0% 1%
Rural 4&5 0.0% 0.0% 0.0% 0.0%
100% 100% 100% 100%
Region
North 26% 40% 20% 28%
East 15% 11% 21% 15%
South 36% 23% 18% 30%
West 24% 27% 41% 27%
100% 100% 100% 100%
Place of Access
Home 58% 44% 60% 55%
Place of work (office / school / college) 57% 47% 36% 52%
Cyber cafe 42% 38% 32% 40%
In transit (while traveling) 100% 100% 100% 100%

209
 Table 52: Time of the day accessing internet from home

Midnight to 9.00 9.00 AM-6.00 6.00 PM - 12.00 Throughout the All Internet
Time
AM PM Midnight Day Users

Gender
Male 91% 73% 84% 81% 82%
Female 9% 27% 16% 19% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 7% 19% 6% 9% 9%
19-24 years 43% 36% 38% 51% 41%
25-35 years 30% 30% 38% 23% 32%
36-45 years 10% 9% 11% 10% 10%
Above 45 years 10% 7% 8% 7% 8%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 30% 28% 31% 32% 31%
SEC B 26% 28% 30% 31% 29%
SEC C 22% 18% 18% 16% 18%
SEC D 7% 11% 9% 8% 9%
SEC E 5% 3% 5% 7% 5%
Rural 1 2% 3% 0.8% 1% 1%
Rural 2 1% 1% 2% 2% 2%
Rural 3 3% 3% 2% 2% 2%
Rural 4&5 4% 4% 2% 1% 2%
100% 100% 100% 100% 100%
Region
North 19% 26% 22% 18% 22%
East 17% 11% 18% 16% 16%
South 39% 34% 31% 30% 32%
West 26% 29% 29% 36% 30%
100% 100% 100% 100% 100%
Place of Access
Home 100% 100% 100% 100% 100%
Place of work (office / school /
47% 35% 56% 40% 48%
college)

Cyber cafe 35% 37% 38% 38% 38%

In transit (while traveling) 11% 4% 9% 10% 9%

210
 Table 53: Time of the day accessing internet from office

Midnight to 9.00 9.00 AM-6.00 6.00 PM - 12.00 Throughout the All Internet
Time
AM PM Midnight Day Users

Gender
Male 88% 81% 86% 83% 83%
Female 12% 19% 14% 17% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 3% 5% 7% 2% 4%
19-24 years 44% 44% 48% 29% 40%
25-35 years 47% 37% 36% 50% 41%
36-45 years 3% 10% 6% 14% 10%
Above 45 years 4% 5% 3% 6% 5%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 17% 24% 21% 34% 25%
SEC B 23% 27% 26% 32% 27%
SEC C 10% 19% 21% 16% 18%
SEC D 13% 10% 16% 7% 10%
SEC E 24% 10% 2% 5% 8%
Rural 1 2% 0.9% 1% 0.6% 2%
Rural 2 2% 2% 3% 2% 2%
Rural 3 4% 4% 4% 2% 4%
Rural 4&5 5% 4% 6% 2% 4%
100% 100% 100% 100% 100%
Region
North 18% 19% 18% 23% 21%
East 31% 16% 10% 14% 15%
South 26% 32% 47% 29% 33%
West 25% 33% 25% 34% 32%
100% 100% 100% 100% 100%
Place of Access
Home 61% 41% 29% 58% 44%
Place of work (office / school /
100% 100% 100% 100% 100%
college)

Cyber cafe 57% 42% 40% 44% 43%

In transit (while traveling) 8% 6% 4% 13% 8%

211
 Table 54: Time of the day accessing internet from cyber café

Midnight to 9.00 9.00 AM-6.00 6.00 PM - 12.00 Throughout the All Internet
Time
AM PM Midnight Day Users

Gender
Male 83% 85% 87% 62% 84%
Female 18% 15% 13% 38% 16%
100% 100% 100% 100% 100%
Age Group
13-18 years 24% 9% 8% 8% 10%
19-24 years 38% 54% 49% 63% 52%
25-35 years 25% 29% 35% 25% 30%
36-45 years 10% 6% 6% 3% 6%
Above 45 years 3% 2% 3% 2% 2%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 18% 17% 23% 14% 18%
SEC B 21% 26% 30% 19% 25%
SEC C 19% 24% 23% 17% 21%
SEC D 24% 13% 10% 9% 10%
SEC E 5% 8% 5% 34% 9%
Rural 1 0.0% 1% 0.9% 0.3% 5%
Rural 2 1% 2% 2% 0.9% 3%
Rural 3 5% 4% 3% 4% 5%
Rural 4&5 7% 4% 4% 3% 5%
100% 100% 100% 100% 100%
Region
North 17% 18% 14% 13% 17%
East 5% 15% 14% 41% 17%
South 41% 36% 37% 16% 33%
West 37% 31% 35% 31% 33%
100% 100% 100% 100% 100%
Place of Access
Home 26% 39% 34% 28% 33%
Place of work (office / school /
39% 40% 54% 63% 45%
college)

Cyber cafe 100% 100% 100% 100% 100%

In transit (while traveling) 3% 5% 4% 5% 4%

212
 Table 55: Time of the day accessing internet during transit

Midnight to 9.00 9.00 AM-6.00 6.00 PM - 12.00 Throughout the All Internet
Time
AM PM Midnight Day Users

Gender
Male 70% 82% 92% 83% 85%
Female 30% 18% 8% 17% 15%
100% 100% 100% 100% 100%
Age Group
13-18 years 9% 8% 0.0% 4% 4%
19-24 years 31% 33% 41% 30% 35%
25-35 years 42% 37% 36% 46% 39%
36-45 years 10% 17% 14% 17% 15%
Above 45 years 9% 5% 10% 4% 7%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 34% 32% 41% 58% 43%
SEC B 21% 34% 35% 30% 33%
SEC C 27% 15% 9% 6% 11%
SEC D 17% 6% 12% 0.0% 7%
SEC E 0.0% 10% 0.0% 0.0% 3%
Rural 1 0.0% 0.0% 0.0% 2% 0.6%
Rural 2 0.0% 3% 0.0% 4% 2%
Rural 3 0.0% 0.0% 3% 0.0% 1%
Rural 4&5 0.0% 0.0% 0.0% 0.0% 0.0%
100% 100% 100% 100% 100%
Region
North 2% 20% 35% 33% 28%
East 0.0% 31% 6% 14% 15%
South 39% 29% 30% 30% 30%
West 59% 21% 29% 23% 27%
100% 100% 100% 100% 100%
Place of Access
Home 59% 55% 39% 78% 55%
Place of work (office / school /
72% 43% 49% 61% 52%
college)

Cyber cafe 61% 42% 31% 45% 40%

In transit (while traveling) 100% 100% 100% 100% 100%

213
 Table 56: Duration of PC usage from home

Less than 30 30 to 60 1-2 2-5 5-8 More than 8 All Internet

Duration
Minutes Minutes Hours Hours Hours Hours Users

Gender
Male 79% 82% 82% 82% 86% 85% 82%
Female 21% 18% 18% 18% 14% 15% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 11% 7% 7% 11% 13% 7% 9%
19-24 years 40% 37% 36% 46% 42% 53% 41%
25-35 years 29% 34% 34% 29% 35% 31% 32%
36-45 years 10% 13% 13% 8% 6% 5% 10%
Above 45 years 9% 9% 10% 7% 5% 3% 8%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 30% 35% 31% 30% 29% 29% 31%
SEC B 27% 27% 30% 30% 25% 38% 29%
SEC C 17% 19% 16% 20% 22% 17% 18%
SEC D 9% 8% 9% 10% 8% 7% 9%
SEC E 8% 4% 6% 5% 9% 0.4% 5%
Rural 1 2% 2% 2% 1% 1% 0.6% 1%
Rural 2 2% 1% 2% 1% 0.9% 1% 2%
Rural 3 2% 2% 2% 2% 2% 3% 2%
Rural 4&5 3% 1% 3% 2% 4% 4% 2%
100% 100% 100% 100% 100% 100% 100%
Region
North 24% 22% 20% 22% 22% 24% 22%
East 12% 11% 19% 16% 17% 22% 16%
South 33% 34% 33% 31% 32% 28% 32%
West 31% 34% 28% 32% 30% 26% 30%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 100% 100% 100% 100% 100% 100% 100%
Place of work (office /
53% 55% 50% 44% 36% 45% 48%
school / college)

Cyber cafe 31% 38% 41% 37% 34% 37% 38%

In transit (while traveling) 5% 9% 9% 8% 8% 12% 9%

214
 Table 57: Duration of PC usage from home

Duration Light users Medium users Heavy users All Internet Users
Gender
Male 81% 82% 85% 82%
Female 19% 18% 15% 18%
100% 100% 100% 100%
Age Group
13-18 years 7% 11% 10% 9%
19-24 years 37% 46% 48% 41%
25-35 years 34% 29% 33% 32%
36-45 years 13% 8% 6% 10%
Above 45 years 10% 7% 4% 8%
100% 100% 100% 100%
Socio Economic Classification
SEC A 32% 30% 29% 31%
SEC B 29% 30% 32% 29%
SEC C 17% 20% 19% 18%
SEC D 9% 10% 8% 9%
SEC E 5% 5% 4% 5%
Rural 1 2% 1% 0.8% 1%
Rural 2 2% 1% 1% 2%
Rural 3 2% 2% 2% 2%
Rural 4&5 2% 2% 4% 2%
100% 100% 100% 100%
Region
North 21% 22% 23% 22%
East 15% 16% 20% 16%
South 34% 31% 30% 32%
West 30% 32% 28% 30%
100% 100% 100% 100%
Place of Access
Home 100% 100% 100% 100%
Place of work (office / school / college) 52% 44% 41% 48%
Cyber cafe 39% 37% 36% 38%
In transit (while traveling) 8% 8% 10% 9%

215
 Table 58: Duration of PC usage from office

Less than 30 30 to 60 1-2 2-5 5-8 More than 8 All Internet

Duration
Minutes Minutes Hours Hours Hours Hours Users

Gender
Male 80% 86% 86% 75% 82% 86% 83%
Female 21% 14% 14% 25% 18% 14% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 2% 11% 5% 3% 1% 1% 4%
19-24 years 41% 40% 43% 47% 31% 34% 40%
25-35 years 41% 33% 36% 38% 49% 51% 41%
36-45 years 11% 10% 10% 7% 13% 11% 10%
Above 45 years 6% 6% 6% 5% 6% 3% 5%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 30% 27% 25% 21% 32% 27% 25%
SEC B 28% 29% 27% 23% 33% 31% 27%
SEC C 19% 14% 25% 17% 12% 20% 18%
SEC D 10% 15% 9% 10% 8% 8% 10%
SEC E 4% 4% 2% 20% 6% 7% 8%
Rural 1 0.8% 0.9% 1% 0.9% 0.6% 0.8% 2%
Rural 2 3% 2% 2% 2% 2% 2% 2%
Rural 3 2% 4% 5% 4% 3% 2% 4%
Rural 4&5 4% 5% 4% 4% 3% 3% 4%
100% 100% 100% 100% 100% 100% 100%
Region
North 18% 19% 22% 19% 22% 21% 21%
East 13% 10% 11% 25% 16% 13% 15%
South 39% 38% 38% 28% 29% 28% 33%
West 30% 33% 30% 28% 33% 38% 32%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 49% 41% 43% 43% 47% 52% 44%
Place of work (office /
100% 100% 100% 100% 100% 100% 100%
school / college)

Cyber cafe 43% 42% 43% 50% 39% 39% 43%

In transit (while traveling) 7% 7% 6% 7% 10% 12% 8%

216
 Table 59: Duration of PC usage from office

Duration Light users Medium users Heavy users All Internet Users
Gender
Male 85% 75% 84% 83%
Female 16% 25% 16% 18%
100% 100% 100% 100%
Age Group
13-18 years 6% 3% 1% 4%
19-24 years 42% 47% 33% 40%
25-35 years 36% 38% 50% 41%
36-45 years 10% 7% 12% 10%
Above 45 years 6% 5% 4% 5%
100% 100% 100% 100%
Socio Economic Classification
SEC A 26% 21% 29% 25%
SEC B 28% 23% 32% 27%
SEC C 20% 17% 17% 18%
SEC D 11% 10% 8% 10%
SEC E 3% 20% 7% 8%
Rural 1 1% 0.9% 0.8% 2%
Rural 2 2% 2% 2% 2%
Rural 3 4% 4% 3% 4%
Rural 4&5 4% 4% 3% 4%
100% 100% 100% 100%
Region
North 20% 19% 22% 21%
East 11% 25% 14% 15%
South 38% 28% 28% 33%
West 31% 28% 36% 32%
100% 100% 100% 100%
Place of Access
Home 43% 43% 50% 44%
Place of work (office / school / college) 100% 100% 100% 100%
Cyber cafe 43% 50% 39% 43%
In transit (while traveling) 7% 7% 11% 8%

217
 Table 60: Duration of PC usage from cybercafe

Less than 30 30 to 60 1-2 2-5 5-8 More than 8 All Internet

Duration
Minutes Minutes Hours Hours Hours Hours Users

Gender
Male 85% 86% 88% 73% 90% 84% 84%
Female 15% 14% 13% 28% 10% 16% 16%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 10% 9% 6% 10% 13% 8% 10%
19-24 years 48% 49% 52% 59% 50% 59% 52%
25-35 years 32% 32% 34% 25% 28% 26% 30%
36-45 years 7% 7% 6% 5% 8% 5% 6%
Above 45 years 2% 3% 2% 2% 0.9% 2% 2%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 27% 21% 19% 15% 20% 20% 18%
SEC B 30% 27% 27% 25% 24% 37% 25%
SEC C 20% 26% 22% 23% 19% 10% 21%
SEC D 8% 12% 16% 5% 19% 8% 10%
SEC E 4% 5% 6% 24% 4% 3% 9%
Rural 1 1% 0.6% 1% 0.6% 0.0% 3% 5%
Rural 2 2% 2% 2% 2% 5% 2% 3%
Rural 3 3% 4% 4% 3% 2% 9% 5%
Rural 4&5 5% 3% 4% 3% 7% 8% 5%
100% 100% 100% 100% 100% 100% 100%
Region
North 15% 19% 15% 14% 19% 17% 17%
East 10% 14% 15% 27% 9% 19% 17%
South 41% 33% 39% 25% 50% 38% 33%
West 34% 34% 31% 34% 22% 26% 33%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 48% 41% 34% 27% 23% 33% 33%
Place of work (office /
57% 49% 48% 50% 30% 43% 45%
school / college)

Cyber cafe 100% 100% 100% 100% 100% 100% 100%

In transit (while traveling) 4% 5% 4% 3% 0.8% 7% 4%

218
 Table 61: Duration of PC usage from cybercafe

Duration Light users Medium users Heavy users All Internet Users
Gender
Male 87% 73% 86% 84%
Female 13% 28% 14% 16%
100% 100% 100% 100%
Age Group
13-18 years 8% 10% 10% 10%
19-24 years 50% 59% 56% 52%
25-35 years 33% 25% 27% 30%
36-45 years 6% 5% 6% 6%
Above 45 years 3% 2% 1% 2%
100% 100% 100% 100%
Socio Economic Classification
SEC A 21% 15% 20% 18%
SEC B 27% 25% 32% 25%
SEC C 23% 23% 14% 21%
SEC D 13% 5% 12% 10%
SEC E 6% 24% 3% 9%
Rural 1 0.9% 0.6% 2% 5%
Rural 2 2% 2% 3% 3%
Rural 3 4% 3% 7% 5%
Rural 4&5 4% 3% 8% 5%
100% 100% 100% 100%
Region
North 16% 14% 18% 17%
East 14% 27% 15% 17%
South 37% 25% 42% 33%
West 33% 34% 24% 33%
100% 100% 100% 100%
Place of Access
Home 39% 27% 29% 33%
Place of work (office / school / college) 49% 50% 38% 45%
Cyber cafe 100% 100% 100% 100%
In transit (while traveling) 4% 3% 5% 4%

219
 Table 62: Duration of PC usage during transit

Less than 30 30 to 60 1-2 2-5 5-8 More than 8 All Internet

Duration
Minutes Minutes Hours Hours Hours Hours Users

Gender
Male 89% 82% 80% 88% 100% 100% 85%
Female 11% 18% 20% 12% 0.0% 0.0% 15%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 1% 2% 1% 7% 12% 24% 4%
19-24 years 28% 33% 35% 41% 38% 39% 35%
25-35 years 46% 41% 38% 35% 38% 27% 39%
36-45 years 17% 18% 15% 12% 0.0% 10% 15%
Above 45 years 7% 5% 11% 6% 12% 0.0% 7%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 38% 43% 49% 39% 68% 43% 43%
SEC B 37% 34% 20% 37% 32% 32% 33%
SEC C 9% 6% 21% 12% 0.0% 0.0% 11%
SEC D 4% 16% 8% 2% 0.0% 0.0% 7%
SEC E 11% 0.0% 0.0% 3% 0.0% 0.0% 3%
Rural 1 0.0% 0.0% 0.0% 0.0% 0.0% 25% 0.6%
Rural 2 2% 1% 2% 3% 0.0% 0.0% 2%
Rural 3 0.0% 0.0% 0.0% 5% 0.0% 0.0% 1%
Rural 4&5 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
100% 100% 100% 100% 100% 100% 100%
Region
North 20% 34% 32% 26% 31% 16% 28%
East 9% 24% 26% 0.0% 25% 0.0% 15%
South 27% 23% 31% 39% 44% 33% 30%
West 44% 20% 11% 36% 0.0% 51% 27%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 56% 53% 60% 55% 37% 59% 55%
Place of work (office /
71% 50% 57% 40% 42% 44% 52%
school / college)

Cyber cafe 50% 36% 39% 40% 7% 50% 40%

In transit (while traveling) 100% 100% 100% 100% 100% 100% 100%

220
 Table 63: Duration of PC usage during transit

Duration Light users Medium users Heavy users All Internet Users
Gender
Male 83% 88% 100% 85%
Female 17% 12% 0.0% 15%
100% 100% 100% 100%
Age Group
13-18 years 2% 7% 18% 4%
19-24 years 32% 41% 38% 35%
25-35 years 41% 35% 32% 39%
36-45 years 17% 12% 5% 15%
Above 45 years 8% 6% 6% 7%
100% 100% 100% 100%
Socio Economic Classification
SEC A 43% 39% 55% 43%
SEC B 31% 37% 32% 33%
SEC C 11% 12% 0.0% 11%
SEC D 10% 2% 0.0% 7%
SEC E 3% 3% 0.0% 3%
Rural 1 0.0% 0.0% 13% 0.6%
Rural 2 2% 3% 0.0% 2%
Rural 3 0.0% 5% 0.0% 1%
Rural 4&5 0.0% 0.0% 0.0% 0.0%
100% 100% 100% 100%
Region
North 30% 26% 23% 28%
East 21% 0.0% 13% 15%
South 26% 39% 39% 30%
West 24% 36% 25% 27%
100% 100% 100% 100%
Place of Access
Home 56% 55% 48% 55%
Place of work (office / school / college) 58% 40% 43% 52%
Cyber cafe 41% 40% 28% 40%
In transit (while traveling) 100% 100% 100% 100%

221
 Table 64: Time spent by internet users on watching TV

Time Spent Light users Medium users Heavy users All Internet Users
Gender
Male 84% 84% 80% 82%
Female 16% 16% 20% 18%
100% 100% 100% 100%
Age Group
13-18 years 8% 9% 15% 9%
19-24 years 40% 36% 40% 44%
25-35 years 36% 37% 32% 34%
36-45 years 12% 10% 7% 9%
Above 45 years 5% 8% 7% 5%
100% 100% 100% 100%
Socio Economic Classification
SEC A 27% 26% 22% 24%
SEC B 25% 25% 22% 27%
SEC C 15% 17% 24% 19%
SEC D 9% 9% 6% 10%
SEC E 7% 5% 7% 7%
Rural 1 5% 8% 8% 3%
Rural 2 3% 3% 3% 3%
Rural 3 5% 4% 5% 4%
Rural 4&5 5% 3% 3% 4%
100% 100% 100% 100%
Region
North 22% 21% 22% 21%
East 14% 13% 13% 15%
South 30% 32% 32% 33%
West 35% 34% 33% 31%
100% 100% 100% 100%
Place of Access
Home 59% 50% 54% 55%
Place of work (office / school / college) 62% 63% 42% 60%
Cyber cafe 47% 47% 56% 47%
In transit (while traveling) 8% 8% 7% 6%

222
 Table 65: Time spent by internet users on reading newspaper

Time Spent Light users Medium users Heavy users All Internet Users
Gender
Male 85% 83% 83% 82%
Female 15% 17% 17% 18%
100% 100% 100% 100%
Age Group
13-18 years 12% 6% 8% 9%
19-24 years 42% 36% 32% 44%
25-35 years 35% 37% 35% 34%
36-45 years 9% 11% 12% 9%
Above 45 years 3% 9% 13% 5%
100% 100% 100% 100%
Socio Economic Classification
SEC A 22% 30% 30% 24%
SEC B 21% 28% 31% 27%
SEC C 21% 12% 16% 19%
SEC D 7% 10% 8% 10%
SEC E 9% 2% 5% 7%
Rural 1 8% 6% 2% 3%
Rural 2 4% 3% 2% 3%
Rural 3 5% 4% 3% 4%
Rural 4&5 5% 4% 3% 4%
100% 100% 100% 100%
Region
North 21% 23% 21% 21%
East 12% 15% 19% 15%
South 29% 33% 30% 33%
West 39% 30% 30% 31%
100% 100% 100% 100%
Place of Access
Home 51% 58% 61% 55%
Place of work (office / school / college) 57% 64% 56% 60%
Cyber cafe 48% 49% 49% 47%
In transit (while traveling) 5% 10% 10% 6%

223
 Table 66: Time spent by internet users on listening to radio

Time Spent Light users Medium users Heavy users All Internet Users
Gender
Male 84% 79% 83% 82%
Female 16% 21% 17% 18%
100% 100% 100% 100%
Age Group
13-18 years 8% 7% 13% 9%
19-24 years 39% 41% 55% 44%
25-35 years 37% 40% 24% 34%
36-45 years 10% 9% 5% 9%
Above 45 years 7% 4% 4% 5%
100% 100% 100% 100%
Socio Economic Classification
SEC A 29% 22% 22% 24%
SEC B 25% 28% 22% 27%
SEC C 16% 12% 11% 19%
SEC D 10% 10% 7% 10%
SEC E 4% 8% 26% 7%
Rural 1 6% 6% 3% 3%
Rural 2 3% 3% 2% 3%
Rural 3 4% 6% 3% 4%
Rural 4&5 4% 5% 5% 4%
100% 100% 100% 100%
Region
North 22% 22% 25% 21%
East 14% 12% 7% 15%
South 33% 33% 19% 33%
West 31% 34% 49% 31%
100% 100% 100% 100%
Place of Access
Home 59% 51% 41% 55%
Place of work (office / school / college) 63% 59% 57% 60%
Cyber cafe 48% 57% 49% 47%
In transit (while traveling) 8% 10% 9% 6%

224
 Table 67: Popularity of various internet activities

Check Check
Check All
health & hobby Adult E-
Activity business/financial Screensavers/wallpapers Internet
lifestyle related content greetings
news Users
info info

Gender
Male 87% 78% 81% 83% 94% 75% 82%
Female 13% 22% 20% 18% 6% 25% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 4% 6% 8% 10% 5% 7% 9%
19-24 years 37% 38% 44% 53% 44% 47% 44%
25-35 years 40% 37% 33% 28% 35% 33% 34%
36-45 years 11% 11% 9% 6% 10% 9% 9%
Above 45 years 9% 8% 6% 3% 6% 5% 5%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 31% 30% 28% 23% 27% 26% 24%
SEC B 29% 31% 28% 28% 30% 28% 27%
SEC C 17% 17% 19% 20% 20% 18% 19%
SEC D 9% 9% 10% 12% 8% 11% 10%
SEC E 5% 4% 4% 8% 7% 6% 7%
Rural 1 2% 2% 3% 2% 2% 2% 3%
Rural 2 2% 2% 2% 2% 2% 2% 3%
Rural 3 3% 3% 3% 3% 2% 3% 4%
Rural 4&5 3% 3% 3% 3% 2% 3% 4%
100% 100% 100% 100% 100% 100% 100%
Region
North 21% 21% 21% 21% 23% 19% 21%
East 16% 15% 15% 18% 16% 17% 15%
South 31% 33% 32% 31% 30% 35% 33%
West 32% 30% 32% 30% 31% 30% 31%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 64% 66% 65% 61% 67% 62% 55%
Place of work
(office /
69% 64% 61% 59% 63% 65% 60%
school /
college)

Cyber cafe 47% 49% 51% 50% 48% 50% 47%

In transit
(while 9% 9% 9% 6% 10% 8% 6%
traveling)

225
 Table 68: Popularity of various internet activities

Check
Pay bills Net Send/receive email using Download All Internet
Activity cricket
online banking mobile handset music/movies Users
score

Gender
Male 87% 86% 92% 87% 85% 82%
Female 13% 15% 8% 13% 15% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 3% 2% 7% 8% 8% 9%
19-24 years 32% 31% 47% 48% 51% 44%
25-35 years 47% 48% 33% 32% 31% 34%
36-45 years 11% 12% 8% 7% 6% 9%
Above 45 years 7% 7% 5% 4% 4% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 36% 34% 25% 25% 26% 24%
SEC B 32% 32% 28% 27% 27% 27%
SEC C 14% 15% 20% 20% 21% 19%
SEC D 8% 8% 10% 11% 11% 10%
SEC E 3% 4% 7% 6% 7% 7%
Rural 1 2% 1% 1% 2% 1% 3%
Rural 2 2% 2% 2% 2% 2% 3%
Rural 3 2% 2% 3% 4% 3% 4%
Rural 4&5 2% 2% 3% 4% 3% 4%
100% 100% 100% 100% 100% 100%
Region
North 22% 22% 19% 20% 21% 21%
East 12% 13% 14% 14% 16% 15%
South 32% 31% 33% 35% 32% 33%
West 34% 34% 34% 32% 32% 31%
100% 100% 100% 100% 100% 100%
Place of Access
Home 73% 69% 58% 63% 65% 55%
Place of work (office /
74% 73% 67% 60% 60% 60%
school / college)

Cyber cafe 46% 45% 47% 48% 48% 47%

In transit (while
14% 13% 7% 9% 7% 6%
traveling)

226
 Table 69: Popularity of various internet activities

Matrimonial Job Share Professional All Internet

Activity Emailing
search Search pictures networking Users

Gender
Male 83% 85% 82% 83% 83% 82%
Female 17% 15% 18% 17% 17% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 8% 5% 5% 7% 6% 9%
19-24 years 44% 43% 47% 49% 45% 44%
25-35 years 34% 39% 37% 33% 38% 34%
36-45 years 9% 8% 7% 7% 8% 9%
Above 45 years 5% 5% 4% 3% 4% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 24% 23% 23% 24% 24% 24%
SEC B 27% 29% 28% 28% 28% 27%
SEC C 19% 20% 19% 18% 18% 19%
SEC D 9% 12% 10% 11% 9% 10%
SEC E 7% 6% 8% 9% 11% 7%
Rural 1 3% 1% 2% 1% 2% 3%
Rural 2 2% 2% 2% 2% 2% 3%
Rural 3 4% 4% 4% 3% 4% 4%
Rural 4&5 4% 4% 4% 4% 4% 4%
100% 100% 100% 100% 100% 100%
Region
North 20% 20% 20% 20% 21% 21%
East 15% 15% 15% 17% 16% 15%
South 33% 34% 34% 33% 33% 33%
West 31% 32% 31% 30% 30% 31%
100% 100% 100% 100% 100% 100%
Place of Access
Home 56% 56% 55% 61% 56% 55%
Place of work (office / school
60% 63% 63% 62% 68% 60%
/ college)

Cyber cafe 48% 47% 50% 49% 51% 47%

In transit (while traveling) 6% 6% 6% 7% 7% 6%

227
 Table 70: Popularity of various internet activities

Check Instant Check All Internet

Activity Dating/Friendship Astrology
news messaging/chatting Sports Users

Gender
Male 83% 83% 88% 85% 79% 82%
Female 17% 17% 13% 15% 21% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 7% 8% 7% 9% 7% 9%
19-24 years 43% 47% 45% 49% 46% 44%
25-35 years 35% 35% 35% 33% 34% 34%
36-45 years 10% 7% 9% 6% 8% 9%
Above 45 years 6% 4% 4% 3% 5% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 25% 24% 24% 23% 23% 24%
SEC B 28% 28% 28% 28% 29% 27%
SEC C 19% 19% 20% 19% 18% 19%
SEC D 10% 10% 10% 11% 11% 10%
SEC E 8% 8% 8% 9% 10% 7%
Rural 1 1% 2% 1% 1% 1% 3%
Rural 2 2% 2% 2% 2% 2% 3%
Rural 3 3% 4% 4% 4% 3% 4%
Rural 4&5 4% 4% 4% 4% 4% 4%
100% 100% 100% 100% 100% 100%
Region
North 20% 20% 19% 20% 21% 21%
East 15% 15% 16% 16% 17% 15%
South 34% 33% 35% 34% 33% 33%
West 31% 32% 30% 30% 30% 31%
100% 100% 100% 100% 100% 100%
Place of Access
Home 58% 59% 57% 58% 56% 55%
Place of work (office /
66% 61% 66% 62% 65% 60%
school / college)

Cyber cafe 47% 49% 48% 52% 49% 47%

In transit (while traveling) 7% 6% 6% 6% 6% 6%

228
 Table 71: Popularity of various internet activities

Listen
Check cinema Social networking / Online Mobile contents All Internet
Activity to/Buy
content Communities games (ring tones, etc.) Users
Music

Gender
Male 84% 85% 84% 84% 88% 82%
Female 16% 15% 16% 17% 12% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 7% 8% 8% 10% 9% 9%
19-24 years 48% 47% 49% 46% 49% 44%
25-35 years 35% 35% 34% 33% 33% 34%
36-45 years 8% 7% 6% 8% 7% 9%
Above 45 years 3% 3% 3% 4% 3% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 23% 27% 23% 23% 22% 24%
SEC B 29% 29% 28% 28% 29% 27%
SEC C 19% 20% 19% 20% 21% 19%
SEC D 11% 10% 12% 10% 11% 10%
SEC E 9% 6% 9% 9% 7% 7%
Rural 1 0.9% 0.8% 1% 1% 1% 3%
Rural 2 2% 2% 2% 2% 2% 3%
Rural 3 3% 3% 3% 3% 4% 4%
Rural 4&5 4% 3% 3% 4% 4% 4%
100% 100% 100% 100% 100% 100%
Region
North 19% 22% 20% 21% 21% 21%
East 17% 15% 16% 15% 15% 15%
South 35% 33% 34% 33% 33% 33%
West 29% 30% 30% 30% 31% 31%
100% 100% 100% 100% 100% 100%
Place of Access
Home 57% 65% 59% 59% 59% 55%
Place of work (office /
63% 64% 62% 63% 61% 60%
school / college)

Cyber cafe 51% 49% 51% 49% 51% 47%

In transit (while
6% 8% 6% 6% 6% 6%
traveling)

229
 Table 72: Popularity of various internet activities

Educational / Learning Buy/Rent Movie Video English info search All Internet
Activity
material CD/DVD Sharing engine Users

Gender
Male 81% 88% 88% 85% 82%
Female 19% 13% 12% 16% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 9% 8% 8% 6% 9%
19-24 years 50% 45% 49% 43% 44%
25-35 years 31% 37% 34% 37% 34%
36-45 years 7% 8% 6% 9% 9%
Above 45 years 3% 3% 3% 5% 5%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 22% 21% 23% 26% 24%
SEC B 28% 28% 29% 29% 27%
SEC C 20% 22% 20% 19% 19%
SEC D 10% 12% 12% 9% 10%
SEC E 9% 6% 7% 8% 7%
Rural 1 2% 1% 0.9% 1% 3%
Rural 2 2% 2% 2% 2% 3%
Rural 3 4% 4% 4% 3% 4%
Rural 4&5 4% 4% 4% 3% 4%
100% 100% 100% 100% 100%
Region
North 20% 20% 21% 20% 21%
East 18% 13% 14% 17% 15%
South 34% 34% 35% 32% 33%
West 28% 32% 31% 31% 31%
100% 100% 100% 100% 100%
Place of Access
Home 56% 55% 62% 62% 55%
Place of work (office /
65% 63% 64% 65% 60%
school / college)

Cyber cafe 52% 49% 51% 51% 47%

In transit (while traveling) 5% 6% 7% 8% 6%

230
 Table 73: Popularity of various internet activities

Check
Local Search/Buy other Check All
Search/Buy Net real
Activity language than travel financial Internet
travel products telephony estate
search engine products info Users
info

Gender
Male 85% 86% 87% 86% 86% 85% 82%
Female 16% 14% 13% 14% 14% 15% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 8% 6% 7% 6% 7% 5% 9%
19-24 years 46% 37% 45% 42% 40% 40% 44%
25-35 years 35% 41% 38% 37% 39% 38% 34%
36-45 years 7% 11% 6% 10% 9% 11% 9%
Above 45 years 4% 6% 4% 5% 5% 6% 5%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 22% 30% 23% 27% 24% 27% 24%
SEC B 29% 29% 28% 28% 29% 29% 27%
SEC C 20% 16% 21% 20% 19% 16% 19%
SEC D 10% 10% 12% 11% 11% 10% 10%
SEC E 10% 7% 6% 5% 6% 9% 7%
Rural 1 1% 1% 1% 1% 1% 1% 3%
Rural 2 2% 2% 2% 2% 2% 2% 3%
Rural 3 4% 3% 4% 4% 3% 3% 4%
Rural 4&5 4% 3% 4% 4% 4% 3% 4%
100% 100% 100% 100% 100% 100% 100%
Region
North 20% 22% 20% 21% 20% 21% 21%
East 16% 15% 13% 14% 14% 17% 15%
South 34% 32% 36% 34% 35% 29% 33%
West 29% 31% 31% 32% 31% 33% 31%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 57% 61% 59% 62% 59% 61% 55%
Place of work
(office / school / 66% 69% 65% 67% 66% 68% 60%
college)

Cyber cafe 51% 48% 49% 48% 49% 48% 47%

In transit (while 6% 9% 7% 9% 7% 8% 6%
traveling)

231
 Table 74: Popularity of various internet activities

Online
Visit Online Check / Comment on Have a blog Social media All Internet
Activity stock
stock trading read blogs blog post site of own platform users Users
trading

Gender
Male 88% 86% 86% 88% 83% 88% 82%
Female 12% 15% 14% 12% 17% 13% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 6% 6% 6% 5% 8% 6% 9%
19-24 years 41% 43% 47% 49% 45% 32% 44%
25-35 years 38% 35% 32% 36% 34% 39% 34%
36-45 years 11% 10% 9% 5% 8% 13% 9%
Above 45 years 5% 6% 6% 6% 5% 11% 5%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 27% 29% 33% 29% 25% 39% 24%
SEC B 29% 28% 29% 26% 28% 26% 27%
SEC C 18% 16% 16% 19% 19% 15% 19%
SEC D 10% 11% 8% 10% 10% 6% 10%
SEC E 6% 6% 5% 6% 8% 8% 7%
Rural 1 1% 1% 2% 1% 0.9% 0.9% 3%
Rural 2 2% 2% 2% 2% 2% 2% 3%
Rural 3 4% 3% 2% 4% 3% 2% 4%
Rural 4&5 3% 4% 3% 5% 4% 1% 4%
100% 100% 100% 100% 100% 100% 100%
Region
North 21% 20% 24% 19% 20% 24% 21%
East 14% 15% 16% 18% 15% 14% 15%
South 31% 33% 28% 32% 33% 23% 33%
West 34% 32% 31% 30% 32% 40% 31%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 62% 68% 74% 76% 59% 72% 55%
Place of work (office
65% 62% 66% 59% 62% 62% 60%
/ school / college)

Cyber cafe 47% 48% 53% 48% 47% 34% 47%

In transit (while 8% 9% 14% 11% 6% 8% 6%
traveling)

232
 Table 75: Online shopping

Online Shopping Buyers Non-Buyers All Internet Users

Gender
Male 87% 81% 82%
Female 14% 19% 18%
100% 100% 100%
Age Group
13-18 years 4% 10% 9%
19-24 years 31% 47% 44%
25-35 years 42% 31% 34%
36-45 years 14% 7% 9%
Above 45 years 8% 5% 5%
100% 100% 100%
Socio Economic Classification
SEC A 37% 20% 24%
SEC B 31% 26% 27%
SEC C 13% 21% 19%
SEC D 8% 10% 10%
SEC E 5% 7% 7%
Rural 1 1% 4% 3%
Rural 2 2% 3% 3%
Rural 3 2% 5% 4%
Rural 4&5 2% 5% 4%
100% 100% 100%
Region
North 22% 21% 21%
East 15% 15% 15%
South 29% 34% 33%
West 34% 30% 31%
100% 100% 100%
Place of Access
Home 73% 49% 55%
Place of work (office / school / college) 70% 57% 60%
Cyber cafe 45% 47% 47%
In transit (while traveling) 13% 3% 6%

233
 Table 76: Response to online marketing stimulus

Clicked a Clicked a
Clicked a Participated in an All Internet
Response sponsored search product/service e-
banner ad online contest Users
ad mailer

Gender
Male 88% 88% 88% 85% 85%
Female 12% 12% 12% 16% 15%
100% 100% 100% 100% 100%
Age Group
13-18 years 6% 7% 6% 7% 7%
19-24 years 40% 42% 39% 39% 41%
25-35 years 38% 36% 39% 39% 37%
36-45 years 10% 10% 10% 10% 9%
Above 45 years 6% 6% 7% 6% 6%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 29% 30% 29% 32% 29%
SEC B 29% 31% 30% 31% 29%
SEC C 16% 17% 14% 16% 18%
SEC D 11% 11% 10% 9% 10%
SEC E 5% 3% 8% 5% 5%
Rural 1 2% 0.9% 1% 0.8% 2%
Rural 2 2% 2% 2% 2% 2%
Rural 3 2% 3% 3% 2% 3%
Rural 4&5 3% 2% 3% 2% 4%
100% 100% 100% 100% 100%
Region
North 20% 21% 20% 21% 21%
East 17% 15% 17% 18% 16%
South 32% 33% 30% 30% 32%
West 31% 31% 33% 32% 31%
100% 100% 100% 100% 100%
Place of Access
Home 71% 72% 70% 71% 67%
Place of work (office /
67% 64% 71% 66% 64%
school / college)

Cyber cafe 53% 52% 53% 50% 48%

In transit (while
10% 10% 11% 10% 8%
traveling)

234
 Table 77: Response to online marketing stimulus

Received viral ad Forwarded viral ad to Subscribe to online None of the All Internet
Response
from someone someone newsletters above Users

Gender
Male 88% 93% 84% 94% 85%
Female 12% 7% 16% 6% 15%
100% 100% 100% 100% 100%
Age Group
13-18 years 8% 13% 6% 48% 7%
19-24 years 41% 44% 40% 18% 41%
25-35 years 38% 35% 37% 21% 37%
36-45 years 8% 5% 10% 7% 9%
Above 45 years 5% 2% 7% 6% 6%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 24% 20% 33% 25% 29%
SEC B 26% 27% 29% 12% 29%
SEC C 21% 20% 16% 9% 18%
SEC D 9% 11% 10% 40% 10%
SEC E 12% 8% 4% 2% 5%
Rural 1 0.7% 2% 0.9% 2% 2%
Rural 2 1% 2% 2% 0.9% 2%
Rural 3 3% 4% 3% 10% 3%
Rural 4&5 3% 5% 3% 0.0% 4%
100% 100% 100% 100% 100%
Region
North 14% 15% 20% 15% 21%
East 20% 13% 14% 11% 16%
South 31% 31% 33% 16% 32%
West 35% 41% 33% 59% 31%
100% 100% 100% 100% 100%
Place of Access
Home 79% 69% 72% 44% 67%
Place of work (office /
63% 67% 68% 72% 64%
school / college)

Cyber cafe 52% 53% 51% 27% 48%

In transit (while 11% 10% 10% 7% 8%
traveling)

235
 Table 78: Blogging activities

Check/read Comment on blog Have a blog site of None of the All Internet
Activity
blogs post own above Users

Gender
Male 86% 86% 88% 81% 82%
Female 15% 14% 12% 19% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 6% 6% 5% 10% 9%
19-24 years 43% 47% 49% 43% 44%
25-35 years 35% 32% 36% 33% 34%
36-45 years 10% 9% 5% 9% 9%
Above 45 years 6% 6% 6% 5% 5%
100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 29% 33% 29% 22% 24%
SEC B 28% 29% 26% 27% 27%
SEC C 16% 16% 19% 20% 19%
SEC D 11% 8% 10% 10% 10%
SEC E 6% 5% 6% 6% 7%
Rural 1 1% 2% 1% 4% 3%
Rural 2 2% 2% 2% 3% 3%
Rural 3 3% 2% 4% 5% 4%
Rural 4&5 4% 3% 5% 5% 4%
100% 100% 100% 100% 100%
Region
North 20% 24% 19% 21% 21%
East 15% 16% 18% 15% 15%
South 33% 28% 32% 33% 33%
West 32% 31% 30% 31% 31%
100% 100% 100% 100% 100%
Place of Access
Home 68% 74% 76% 51% 55%
Place of work (office / school /
62% 66% 59% 59% 60%
college)

Cyber cafe 48% 53% 48% 47% 47%

In transit (while traveling) 9% 14% 11% 4% 6%

236
 Table 79: Frequently read blog website

Over 5
2-5 times Once Once In Once a 1-3 times Once in More All Internet
Frequency times a
a Day Daily 2-3 Days Week a Month than a Month Users
Day

Gender
Male 89% 91% 84% 91% 83% 79% 76% 86%
Female 11% 9% 16% 9% 17% 21% 24% 15%
100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 5% 8% 5% 5% 7% 5% 10% 6%
19-24 years 55% 51% 40% 46% 39% 37% 34% 43%
25-35 years 30% 30% 36% 34% 38% 35% 40% 35%
36-45 years 7% 6% 13% 9% 8% 14% 13% 10%
Above 45 years 3% 4% 7% 6% 8% 9% 3% 6%
100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 23% 19% 27% 34% 33% 41% 33% 29%
SEC B 24% 28% 31% 33% 22% 27% 28% 28%
SEC C 14% 11% 18% 18% 18% 16% 19% 16%
SEC D 9% 19% 10% 8% 9% 6% 14% 11%
SEC E 15% 9% 4% 1% 7% 2% 0.3% 6%
Rural 1 2% 2% 1% 1% 1% 3% 0.3% 1%
Rural 2 2% 3% 2% 2% 2% 2% 2% 2%
Rural 3 5% 3% 4% 3% 4% 3% 0.0% 3%
Rural 4&5 7% 8% 4% 2% 3% 1% 4% 4%
100% 100% 100% 100% 100% 100% 100% 100%
Region
North 17% 19% 20% 25% 17% 20% 27% 20%
East 14% 8% 15% 20% 18% 11% 15% 15%
South 37% 34% 35% 27% 33% 32% 34% 33%
West 32% 38% 30% 29% 33% 37% 24% 32%
100% 100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 67% 63% 67% 71% 70% 76% 63% 68%
Place of work (office /
67% 67% 61% 64% 54% 56% 72% 62%
school / college)

Cyber cafe 44% 50% 48% 49% 44% 44% 57% 48%
In transit (while 7% 7% 10% 14% 7% 10% 10% 9%
traveling)

237
 Table 80: Member of an online community

Not a member of any online Member of an online All Internet

Member
community community Users

Gender
Male 79% 86% 82%
Female 21% 14% 18%
100% 100% 100%
Age Group
13-18 years 9% 8% 9%
19-24 years 40% 48% 44%
25-35 years 35% 32% 34%
36-45 years 10% 7% 9%
Above 45 years 7% 4% 5%
100% 100% 100%
Socio Economic Classification
SEC A 21% 26% 24%
SEC B 26% 27% 27%
SEC C 19% 19% 19%
SEC D 10% 9% 10%
SEC E 7% 7% 7%
Rural 1 5% 2% 3%
Rural 2 3% 2% 3%
Rural 3 5% 4% 4%
Rural 4&5 5% 4% 4%
100% 100% 100%
Region
North 20% 22% 21%
East 16% 14% 15%
South 33% 33% 33%
West 31% 31% 31%
100% 100% 100%
Place of Access
Home 48% 62% 55%
Place of work (office / school /
58% 62% 60%
college)

Cyber cafe 46% 47% 47%

In transit (while traveling) 4% 8% 6%

238
 Table 81: Membership by type of online community

Not a member Alumni Business / All

Arts & Cities &
Membership of any online & Automotive Professional Internet
Entertainment Neighborhoods
community Schools community Users

Gender
Male 79% 80% 85% 98% 91% 96% 82%
Female 21% 20% 16% 2% 9% 4% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 9% 10% 11% 4% 6% 8% 9%
19-24 years 40% 50% 47% 33% 25% 33% 44%
25-35 years 35% 30% 32% 38% 46% 49% 34%
36-45 years 10% 7% 7% 22% 14% 9% 9%
Above 45 years 7% 3% 4% 2% 9% 2% 5%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 21% 35% 26% 29% 38% 22% 24%
SEC B 26% 27% 30% 24% 30% 35% 27%
SEC C 19% 19% 24% 25% 16% 0.0% 19%
SEC D 10% 9% 6% 7% 5% 10% 10%
SEC E 7% 0.3% 3% 0.5% 0.7% 4% 7%
Rural 1 5% 2% 0.6% 8% 2% 16% 3%
Rural 2 3% 2% 3% 0.7% 2% 2% 3%
Rural 3 5% 2% 6% 2% 4% 0.0% 4%
Rural 4&5 5% 4% 2% 5% 2% 12% 4%
100% 100% 100% 100% 100% 100% 100%
Region
North 20% 22% 12% 18% 21% 20% 21%
East 16% 19% 17% 9% 16% 6% 15%
South 33% 35% 39% 37% 31% 30% 33%
West 31% 24% 31% 36% 32% 44% 31%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 48% 70% 65% 63% 74% 79% 55%
Place of work
(office / school 58% 67% 54% 86% 69% 76% 60%
/ college)

Cyber cafe 46% 49% 49% 28% 48% 49% 47%

In transit (while
4% 10% 4% 22% 17% 12% 6%
traveling)

239
 Table 82: Membership by type of online community

Computers & Countries & Cultures & Family & Fashion & All Internet
Membership Company
Internet Regional Community Home Beauty Users

Gender
Male 86% 91% 97% 91% 79% 53% 82%
Female 14% 9% 3% 9% 21% 48% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 1% 8% 2% 5% 13% 25% 9%
19-24 years 64% 50% 71% 53% 37% 43% 44%
25-35 years 28% 36% 21% 26% 32% 24% 34%
36-45 years 6% 5% 3% 12% 14% 2% 9%
Above 45 years 2% 1% 3% 4% 5% 5% 5%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 21% 19% 14% 28% 29% 26% 24%
SEC B 26% 27% 16% 31% 29% 30% 27%
SEC C 20% 23% 22% 18% 20% 23% 19%
SEC D 8% 12% 2% 13% 11% 10% 10%
SEC E 14% 7% 37% 0.7% 0.4% 0.6% 7%
Rural 1 1% 3% 0.0% 0.7% 1% 1% 3%
Rural 2 1% 2% 2% 1% 2% 2% 3%
Rural 3 4% 4% 6% 4% 6% 8% 4%
Rural 4&5 6% 3% 2% 4% 2% 0.0% 4%
100% 100% 100% 100% 100% 100% 100%
Region
North 17% 21% 20% 25% 29% 37% 21%
East 12% 11% 17% 14% 6% 18% 15%
South 34% 35% 15% 33% 40% 25% 33%
West 37% 32% 48% 28% 26% 20% 31%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 44% 65% 25% 63% 72% 41% 55%
Place of work (office /
79% 63% 47% 58% 59% 53% 60%
school / college)

Cyber cafe 50% 47% 78% 50% 42% 52% 47%

In transit (while
8% 7% 1% 10% 4% 2% 6%
traveling)

240
 Table 83: Membership by type of online community

Food, Gay, Health,

Government & Hobbies & All Internet
Membership Drink & Games Lesbian & Wellness &
Politics Crafts Users
Wine Bi Fitness

Gender
Male 86% 84% 100% 96% 62% 74% 82%
Female 14% 16% 0.0% 4% 38% 26% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 0.0% 16% 2% 7% 4% 16% 9%
19-24 years 64% 48% 32% 20% 33% 38% 44%
25-35 years 34% 29% 65% 60% 38% 38% 34%
36-45 years 1% 5% 0.4% 3% 12% 3% 9%
Above 45 years 1% 2% 1% 10% 14% 5% 5%
100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 24% 25% 14% 31% 26% 22% 24%
SEC B 9% 31% 40% 40% 35% 20% 27%
SEC C 0.0% 18% 26% 8% 14% 33% 19%
SEC D 0.0% 17% 10% 2% 7% 3% 10%
SEC E 60% 2% 4% 0.0% 10% 4% 7%
Rural 1 1% 0.8% 0.0% 5% 3% 2% 3%
Rural 2 1% 2% 7% 2% 1% 2% 3%
Rural 3 2% 1% 0.0% 0.0% 4% 5% 4%
Rural 4&5 3% 5% 0.0% 12% 0.0% 10% 4%
100% 100% 100% 100% 100% 100% 100%
Region
North 33% 18% 11% 24% 23% 11% 21%
East 3% 14% 4% 7% 9% 13% 15%
South 17% 37% 20% 32% 32% 53% 33%
West 47% 31% 66% 38% 36% 24% 31%
100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 84% 59% 36% 59% 62% 65% 55%
Place of work (office /
48% 58% 74% 66% 61% 50% 60%
school / college)

Cyber cafe 23% 46% 57% 51% 36% 42% 47%

In transit (while
4% 4% 2% 12% 9% 5% 6%
traveling)

241
 Table 84: Membership by type of online community

Science All
Pets & Recreation Religion Romance & Schools &
Membership Music & Travel Internet
Animals & Sports & Beliefs Relationships Education
History Users

Gender
Male 89% 66% 76% 71% 94% 83% 94% 84% 82%
Female 11% 34% 24% 29% 6% 17% 6% 16% 18%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 15% 2% 7% 6% 4% 10% 16% 0.3% 9%
19-24 years 52% 43% 61% 55% 44% 72% 45% 24% 44%
25-35 years 26% 45% 18% 24% 37% 13% 27% 51% 34%
36-45 years 4% 9% 6% 7% 9% 4% 9% 11% 9%
Above 45 years 3% 2% 8% 8% 7% 1% 2% 14% 5%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 26% 35% 23% 20% 23% 17% 21% 29% 24%
SEC B 27% 46% 40% 26% 28% 23% 32% 34% 27%
SEC C 15% 7% 4% 18% 19% 19% 16% 25% 19%
SEC D 14% 7% 14% 24% 11% 7% 13% 0.3% 10%
SEC E 6% 0.0% 3% 1% 10% 19% 3% 0.2% 7%
Rural 1 2% 0.0% 2% 0.5% 2% 1% 0.8% 3% 3%
Rural 2 3% 0.0% 3% 3% 2% 2% 3% 2% 3%
Rural 3 4% 5% 9% 3% 2% 5% 12% 2% 4%
Rural 4&5 4% 0.0% 5% 5% 3% 7% 0.0% 6% 4%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 28% 24% 17% 21% 23% 20% 34% 25% 21%
East 13% 14% 21% 10% 17% 9% 27% 21% 15%
South 35% 26% 34% 27% 26% 35% 22% 36% 33%
West 24% 37% 27% 42% 35% 36% 18% 19% 31%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Place of Access
Home 69% 55% 61% 66% 62% 46% 63% 49% 55%
Place of work
(office / school 53% 55% 53% 44% 64% 57% 61% 75% 60%
/ college)

Cyber cafe 36% 33% 42% 38% 55% 45% 55% 39% 47%

In transit (while
6% 13% 3% 5% 7% 3% 6% 9% 6%
traveling)

242
 Table 85: Usage of other language websites

Usage Use other language websites Use only English websites All Internet Users
Gender
Male 84% 82% 82%
Female 16% 18% 18%
100% 100% 100%
Age Group
13-18 years 6% 10% 9%
19-24 years 43% 44% 44%
25-35 years 37% 32% 34%
36-45 years 9% 9% 9%
Above 45 years 6% 5% 5%
100% 100% 100%
Socio Economic Classification
SEC A 20% 25% 24%
SEC B 26% 27% 27%
SEC C 18% 20% 19%
SEC D 10% 9% 10%
SEC E 11% 4% 7%
Rural 1 2% 4% 3%
Rural 2 3% 3% 3%
Rural 3 5% 4% 4%
Rural 4&5 5% 4% 4%
100% 100% 100%
Region
North 17% 23% 21%
East 16% 15% 15%
South 38% 30% 33%
West 29% 32% 31%
100% 100% 100%
Place of Access
Home 53% 56% 55%
Place of work (office / school / college) 66% 57% 60%
Cyber cafe 45% 47% 47%
In transit (while traveling) 5% 6% 6%

243
 Table 86: Problems faced while surfing the internet

Don't have
Difficulty in Website not Cumbersome No response Never
Unsolicited Spam/Junk Mails with relevant local All Internet
Problems getting opening/opening navigation in to queries on faced any
ads/pop-ups Mails virus/Spyware language Users
connected slowly websites websites problem
content

Gender
Male 80% 80% 76% 84% 82% 81% 81% 80% 84% 82%
Female 20% 20% 24% 16% 18% 19% 19% 20% 16% 18%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 9% 9% 7% 7% 8% 5% 7% 10% 10% 9%
19-24 46% 44% 47% 38% 45% 39% 42% 51% 44% 44%
25-35 32% 33% 30% 37% 34% 40% 36% 26% 30% 34%
36-45 8% 8% 8% 11% 8% 10% 9% 9% 9% 9%
Above 45 6% 5% 7% 7% 5% 6% 6% 5% 7% 5%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 23% 23% 27% 33% 27% 29% 27% 18% 21% 24%
SEC B 26% 26% 27% 29% 27% 28% 28% 23% 27% 27%
SEC C 20% 20% 16% 17% 18% 19% 17% 14% 26% 19%
SEC D 9% 9% 8% 9% 11% 9% 8% 12% 12% 10%
SEC E 6% 8% 11% 4% 6% 6% 9% 15% 3% 7%
Rural 1 4% 3% 2% 2% 2% 1% 2% 6% 1% 3%
Rural 2 3% 3% 2% 2% 2% 2% 2% 3% 2% 3%
Rural 3 5% 4% 3% 3% 4% 3% 4% 5% 4% 4%
Rural 4&5 5% 5% 3% 3% 3% 3% 3% 5% 4% 4%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 18% 20% 19% 21% 20% 21% 19% 17% 21% 21%
East 13% 16% 19% 15% 13% 16% 17% 20% 16% 15%
South 38% 33% 30% 32% 32% 32% 33% 31% 33% 33%
West 32% 31% 32% 32% 35% 31% 31% 32% 31% 31%

100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

244
 Don't have
Difficulty in Website not Cumbersome No response Never
Unsolicited Spam/Junk Mails with relevant local All Internet
Problems getting opening/opening navigation in to queries on faced any
ads/pop-ups Mails virus/Spyware language Users
connected slowly websites websites problem
content

Place of Access
Home 54% 55% 62% 68% 62% 63% 61% 48% 47% 55%
Place of work
(office /
59% 60% 67% 64% 62% 68% 64% 60% 55% 60%
school /
college)

Cyber cafe 50% 50% 57% 51% 50% 51% 51% 61% 35% 47%

In transit
(while 6% 6% 12% 9% 9% 8% 7% 7% 4% 6%
traveling)

245
 Table 87: Preferred website for emailing

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Yahoo 49% Gmail 32% Rediff 13%
Female Yahoo 58% Gmail 26% Rediff 10%
Age Group
13-18 years Yahoo 50% Gmail 33% Rediff 14%
19-24 years Yahoo 55% Gmail 32% Rediff 9%
25-35 years Yahoo 46% Gmail 32% Rediff 15%
36-45 years Yahoo 50% Gmail 24% Rediff 17%
Above 45 years Yahoo 52% Gmail 24% Rediff 12%
Socio Economic Classification
SEC A Yahoo 45% Gmail 35% Rediff 12%
SEC B Yahoo 48% Gmail 34% Rediff 12%
SEC C Yahoo 52% Gmail 29% Rediff 14%
SEC D Yahoo 54% Gmail 29% Rediff 13%
SEC E Yahoo 79% Gmail 11% Rediff 9%
Rural 1 Yahoo 51% Gmail 28% Rediff 18%
Rural 2 Yahoo 53% Gmail 30% Rediff 14%
Rural 3 Yahoo 46% Gmail 37% Rediff 12%
Rural 4&5 Yahoo 50% Gmail 36% Rediff 10%
Region
North Yahoo 49% Gmail 29% Rediff 14%
East Yahoo 52% Gmail 27% Rediff 14%
South Yahoo 51% Gmail 37% Rediff 8%
West Yahoo 51% Gmail 28% Rediff 15%
Place of Access
Home Yahoo 48% Gmail 35% Rediff 11%
Place of work (office / school / college) Yahoo 48% Gmail 34% Rediff 12%
Cyber cafe Yahoo 52% Gmail 31% Rediff 12%
In transit (while traveling) Gmail 46% Yahoo 37% Rediff 8%

246
 Table 88: Top of mind unaided recall - all websites

Website Google Yahoo Rediff Gmail Orkut All Internet Users

Gender
Male 83% 77% 85% 84% 87% 82%
Female 17% 23% 15% 16% 13% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 7% 8% 4% 5% 19% 8%
19-24 years 50% 42% 30% 46% 66% 45%
25-35 years 32% 34% 43% 40% 15% 34%
36-45 years 7% 10% 18% 7% 0.9% 9%
Above 45 years 4% 6% 6% 2% 0.1% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 25% 20% 25% 27% 21% 24%
SEC B 29% 24% 26% 32% 26% 27%
SEC C 20% 17% 17% 11% 29% 19%
SEC D 10% 8% 9% 10% 8% 10%
SEC E 3% 13% 8% 1% 8% 7%
Rural 1 2% 6% 4% 3% 2% 4%
Rural 2 2% 3% 2% 3% 2% 3%
Rural 3 4% 4% 5% 6% 3% 4%
Rural 4&5 4% 5% 4% 6% 1% 4%
100% 100% 100% 100% 100% 100%
Region
North 20% 20% 20% 25% 27% 21%
East 13% 19% 17% 11% 13% 15%
South 37% 32% 24% 40% 22% 33%
West 31% 29% 40% 24% 38% 31%
100% 100% 100% 100% 100% 100%
Place of Access
Home 62% 46% 48% 54% 69% 55%
Place of work (office / school / college) 61% 60% 60% 65% 50% 60%
Cyber cafe 49% 48% 45% 47% 57% 48%
In transit (while traveling) 7% 3% 4% 8% 5% 6%

247
 Table 89: Most used website - all websites

Website Google Yahoo Gmail Rediff Orkut All Internet Users

Gender
Male 81% 77% 81% 86% 92% 82%
Female 19% 23% 19% 14% 8% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 7% 8% 6% 4% 19% 9%
19-24 years 47% 43% 50% 31% 67% 44%
25-35 years 35% 33% 35% 44% 13% 34%
36-45 years 7% 10% 6% 15% 0.4% 9%
Above 45 years 4% 7% 3% 6% 0.2% 5%
100% 100% 100% 100% 100% 100%
Socio Economic Classification
SEC A 25% 20% 29% 23% 20% 24%
SEC B 29% 24% 28% 27% 27% 27%
SEC C 20% 16% 18% 18% 28% 19%
SEC D 10% 10% 10% 11% 7% 10%
SEC E 3% 13% 0.9% 7% 7% 7%
Rural 1 3% 5% 2% 4% 2% 3%
Rural 2 2% 3% 2% 2% 2% 3%
Rural 3 4% 5% 4% 5% 5% 4%
Rural 4&5 5% 5% 6% 3% 3% 4%
100% 100% 100% 100% 100% 100%
Region
North 19% 20% 21% 22% 26% 21%
East 13% 17% 11% 20% 16% 15%
South 36% 34% 42% 21% 28% 33%
West 33% 29% 26% 37% 30% 31%
100% 100% 100% 100% 100% 100%
Place of Access
Home 62% 46% 60% 44% 71% 55%
Place of work (office / school / college) 61% 62% 67% 62% 39% 60%
Cyber cafe 50% 50% 45% 43% 43% 47%
In transit (while traveling) 8% 4% 7% 3% 4% 6%

248
 Table 90: Preferred info search engine - English

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Google 80% Yahoo 8% Wikipedia 3%
Female Google 83% Yahoo 5% English 3%
Age Group - - - - - -
13-18 years Google 75% Wikipedia 11% Yahoo 7%
19-24 years Google 79% Yahoo 8% English 3%
25-35 years Google 83% Yahoo 6% English 2%
36-45 years Google 82% Yahoo 10% English 2%
Above 45 years Google 81% Yahoo 9% Wikipedia 2%
Socio Economic Classification
SEC A Google 84% Yahoo 6% Wikipedia 3%
SEC B Google 79% Yahoo 8% English 3%
SEC C Google 82% Yahoo 7% English 3%
SEC D Google 78% Yahoo 12% English 2%
SEC E Google 83% Yahoo 7% Wikipedia 6%
Rural 1 Google 81% Yahoo 5% Wikipedia 3%
Rural 2 Google 72% Yahoo 10% English 7%
Rural 3 Google 73% Yahoo 9% English 5%
Rural 4&5 Google 75% Yahoo 7% English 6%
Region
North Google 81% Yahoo 7% English 3%
East Google 84% Yahoo 6% Wikipedia 2%
South Google 78% Yahoo 8% English 4%
West Google 81% Yahoo 8% Wikipedia 2%
Place of Access
Home Google 84% Yahoo 6% Wikipedia 3%
Place of work (office / school / college) Google 81% Yahoo 7% English 3%
Cyber cafe Google 82% Yahoo 6% Wikipedia 3%
In transit (while traveling) Google 85% Yahoo 5% Wikipedia 3%

249
 Table 91: Preferred info search engine - local language

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Google 63% Yahoo 13% Rediff 4%
Female Google 72% Yahoo 10% Rediff 2%
Age Group
13-18 years Google 56% Yahoo 12% Rediff 9%
19-24 years Google 71% Yahoo 11% Rediff 3%
25-35 years Google 63% Yahoo 14% Rediff 4%
36-45 years Google 57% Yahoo 18% Rediff 4%
Above 45 years Google 45% Yahoo 13% Rediff 4%
Socio Economic Classification
SEC A Google 69% Yahoo 10% Rediff 2%
SEC B Google 66% Yahoo 10% Rediff 4%
SEC C Google 66% Yahoo 11% Rediff 2%
SEC D Google 57% Yahoo 15% Rediff 5%
SEC E Google 61% Yahoo 26% Rediff 10%
Rural 1 Google 65% Yahoo 7% Rediff 5%
Rural 2 Google 61% Yahoo 12% Guruji 3%
Rural 3 Google 63% Yahoo 12% Rediff 4%
Rural 4&5 Google 58% Yahoo 9% Rediff 4%
Region
North Google 69% Yahoo 11% Rediff 3%
East Google 62% Yahoo 19% Rediff 4%
South Google 61% Yahoo 12% Teluguone 4%
West Google 67% Yahoo 10% Rediff 7%
Place of Access
Home Google 69% Yahoo 11% Rediff 3%
Place of work (office / school / college) Google 65% Yahoo 13% Rediff 3%
Cyber cafe Google 66% Yahoo 14% Rediff 5%
In transit (while traveling) Google 70% Yahoo 7% Guruji 6%

250
 Table 92: Preferred website for job search

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Naukri 42% Monster 26% Timesjobs 16%
Female Naukri 43% Monster 22% Timesjobs 14%
Age Group
13-18 years Naukri 36% Monster 26% Google 12%
19-24 years Naukri 34% Monster 27% Timesjobs 19%
25-35 years Naukri 51% Monster 23% Timesjobs 13%
36-45 years Naukri 48% Monster 23% Timesjobs 11%
Above 45 years Naukri 46% Monster 18% Timesjobs 17%
Socio Economic Classification
SEC A Naukri 48% Monster 26% Timesjobs 13%
SEC B Naukri 45% Monster 27% Timesjobs 16%
SEC C Naukri 40% Monster 27% Timesjobs 14%
SEC D Naukri 43% Timesjobs 22% Monster 21%
SEC E Yahoo 26% Monster 26% Naukri 18%
Rural 1 Naukri 48% Timesjobs 14% Monster 14%
Rural 2 Naukri 38% Monster 24% Timesjobs 13%
Rural 3 Naukri 32% Monster 21% Timesjobs 19%
Rural 4&5 Naukri 41% Timesjobs 18% Monster 17%
Region
North Naukri 49% Monster 25% Timesjobs 12%
East Naukri 41% Monster 27% Timesjobs 12%
South Naukri 39% Monster 23% Timesjobs 16%
West Naukri 41% Monster 26% Timesjobs 19%
Place of Access
Home Naukri 42% Monster 29% Timesjobs 14%
Place of work (office / school / college) Naukri 43% Monster 25% Timesjobs 16%
Cyber cafe Naukri 40% Monster 27% Timesjobs 14%
In transit (while traveling) Naukri 51% Monster 30% Timesjobs 10%

251
 Table 93: Preferred website for search/buy travel products

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Google 22% Yatra 14% Yahoo 10%
Female Google 25% Yatra 14% Makemytrip 13%
Age Group
13-18 years Google 22% Yatra 9% Yahoo 7%
19-24 years Google 30% Yatra 16% Yahoo 14%
25-35 years Google 20% Yatra 14% Makemytrip 12%
36-45 years Makemytrip 20% IRCTC 14% Yatra 12%
Above 45 years IRCTC 18% Yatra 16% Makemytrip 15%
Socio Economic Classification
SEC A Google 16% Yatra 16% Makemytrip 15%
SEC B Google 21% Yatra 17% Makemytrip 11%
SEC C Google 31% IRCTC 10% Yahoo 10%
SEC D Google 25% Yahoo 16% Yatra 11%
SEC E Yatra 24% Yahoo 14% Google 8%
Rural 1 Google 30% Yahoo 14% IRCTC 12%
Rural 2 Google 30% Yahoo 13% IRCTC 9%
Rural 3 Google 36% Yahoo 20% IRCTC 7%
Rural 4&5 Google 41% Yahoo 14% Yatra 4%
Region
North Google 21% Yatra 17% Makemytrip 12%
East Yatra 20% Google 16% IRCTC 13%
South Google 28% Yahoo 11% IRCTC 9%
West Google 20% Yatra 16% Yahoo 11%
Place of Access
Home Google 20% Yatra 17% Makemytrip 13%
Place of work (office / school / college) Google 21% Yatra 14% Makemytrip 11%
Cyber cafe Google 22% Yatra 14% Yahoo 11%
In transit (while traveling) Yatra 23% Makemytrip 18% Google 15%

252
 Table 94: Preferred website for net telephony

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Yahoo 25% Gtalk 23% Skype 11%
Female Gtalk 27% Yahoo 27% Skype 13%
Age Group
13-18 years Gtalk 24% Yahoo 18% Rediff 14%
19-24 years Gtalk 28% Yahoo 24% BSNL 12%
25-35 years Yahoo 26% Gtalk 20% Skype 17%
36-45 years Yahoo 33% Gtalk 21% Skype 15%
Above 45 years Yahoo 31% Gtalk 19% Skype 19%
Socio Economic Classification
SEC A Yahoo 27% Gtalk 23% Skype 18%
SEC B Yahoo 26% Gtalk 22% Skype 13%
SEC C Gtalk 30% Yahoo 19% Skype 10%
SEC D Yahoo 25% Gtalk 18% BSNL 11%
SEC E Yahoo 54% Rediff 21% BSNL 14%
Rural 1 Gtalk 35% Yahoo 18% Rediff 10%
Rural 2 Yahoo 26% Gtalk 24% Skype 13%
Rural 3 Gtalk 31% Yahoo 18% Skype 13%
Rural 4&5 Gtalk 43% Yahoo 14% BSNL 9%
Region
North Gtalk 26% Yahoo 24% Skype 15%
East Yahoo 38% Gtalk 22% Skype 8%
South Gtalk 29% Yahoo 22% Skype 11%
West Yahoo 25% Gtalk 17% BSNL 12%
Place of Access
Home Yahoo 27% Gtalk 22% Skype 16%
Place of work (office / school / college) Yahoo 26% Gtalk 23% Skype 13%
Cyber cafe Yahoo 28% Gtalk 23% Skype 10%
In transit (while traveling) Skype 31% Yahoo 28% Gtalk 15%

253
 Table 95: Preferred website for real estate

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Google 23% 99acres 15% Yahoo 14%
Female Google 21% Magicbricks 17% Yahoo 13%
Age Group
13-18 years Google 27% Realestates 22% 99acres 16%
19-24 years Google 32% Yahoo 15% Realestates 14%
25-35 years 99acres 17% Google 17% Magicbricks 16%
36-45 years Magicbricks 22% 99acres 16% Yahoo 15%
Above 45 years 99acres 20% Magicbricks 19% Yahoo 12%
Socio Economic Classification
SEC A Magicbricks 21% 99acres 18% Google 18%
SEC B Google 21% 99acres 17% Magicbricks 15%
SEC C Google 26% Realestates 18% 99acres 13%
SEC D Google 28% Yahoo 18% Realestates 14%
SEC E Yahoo 49% Realestates 15% Google 8%
Rural 1 Google 33% 99acres 12% Magicbricks 11%
Rural 2 Google 31% Yahoo 15% Realestates 14%
Rural 3 Google 34% Realestates 18% Yahoo 14%
Rural 4&5 Google 37% Yahoo 19% Realestates 13%
Region
North Google 24% Magicbricks 15% 99acres 14%
East Yahoo 24% 99acres 17% Google 15%
South Google 26% 99acres 15% Realestates 14%
West Google 21% Magicbricks 16% 99acres 13%
Place of Access
Home Google 20% 99acres 17% Magicbricks 16%
Place of work (office / school / college) Google 21% 99acres 15% Yahoo 14%
Cyber cafe Google 20% Yahoo 16% 99acres 15%
In transit (while traveling) Magicbricks 27% 99acres 26% Google 15%

254
 Table 96: Preferred website for financial news/info

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Moneycontrol/CNBC 18% Google 15% Yahoo 10%
Female Yahoo 27% Google 14% Moneycontrol/CNBC 13%
Age Group
13-18 years Google 26% Rediff 14% Yahoo 11%
19-24 years Google 21% Yahoo 19% Moneycontrol/CNBC 12%
25-35 years Moneycontrol/CNBC 23% Google 11% Yahoo 8%
36-45 years Moneycontrol/CNBC 22% ICICIDirect 9% Yahoo 8%
Above 45 years Moneycontrol/CNBC 26% Yahoo 10% ICICIDirect 10%
Socio Economic Classification
SEC A Moneycontrol/CNBC 27% Google 10% ICICIDirect 8%
SEC B Moneycontrol/CNBC 21% Google 13% Yahoo 10%
SEC C Google 22% Moneycontrol/CNBC 15% Yahoo 12%
SEC D Google 15% Rediff 11% Moneycontrol/CNBC 11%
SEC E Yahoo 40% Rediff 9% Google 4%
Rural 1 Google 25% Rediff 14% Moneycontrol/CNBC 11%
Rural 2 Google 21% Yahoo 15% Moneycontrol/CNBC 11%
Rural 3 Google 26% Yahoo 14% Moneycontrol/CNBC 11%
Rural 4&5 Google 36% Yahoo 14% Rediff 6%
Region
North Moneycontrol/CNBC 22% Google 17% Yahoo 10%
East Yahoo 24% Moneycontrol/CNBC 15% Google 7%
South Google 23% Yahoo 13% Moneycontrol/CNBC 11%
West Moneycontrol/CNBC 21% Google 10% Rediff 10%
Place of Access
Home Moneycontrol/CNBC 22% Google 12% ICICIDirect 8%
Place of work (office / school / Moneycontrol/CNBC 19% Google 13% Yahoo 13%
college)
Cyber cafe Moneycontrol/CNBC 16% Yahoo 15% Google 14%
In transit (while traveling) Moneycontrol/CNBC 35% ICICIDirect 12% Google 5%

255
 Table 97: Preferred website for checking news

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Yahoo 14% Google 11% Rediff 10%
Female Yahoo 27% NDTV 11% Google 9%
Age Group
13-18 years Google 20% Yahoo 19% NDTV 5%
19-24 years Yahoo 19% Google 13% Rediff 8%
25-35 years Yahoo 12% Rediff 12% NDTV 11%
36-45 years Yahoo 15% NDTV 13% Rediff 10%
Above 45 years NDTV 15% Yahoo 15% Indiatimes 13%
Socio Economic Classification
SEC A Yahoo 14% NDTV 12% Rediff 12%
SEC B Yahoo 15% NDTV 10% Indiatimes 9%
SEC C Yahoo 14% Google 13% NDTV 9%
SEC D Google 14% NDTV 12% Yahoo 11%
SEC E Yahoo 42% Rediff 10% Google 6%
Rural 1 Yahoo 15% Google 13% Indiatimes 9%
Rural 2 Yahoo 17% Google 13% Rediff 8%
Rural 3 Google 15% Yahoo 11% Indiatimes 6%
Rural 4&5 Yahoo 17% Google 13% Indiatimes 6%
Region
North Yahoo 17% Google 12% Indiatimes 12%
East Yahoo 28% NDTV 11% Rediff 11%
South Yahoo 13% NDTV 11% Google 11%
West Rediff 14% Yahoo 12% Google 10%
Place of Access
Home Yahoo 15% NDTV 11% Google 10%
Place of work (office / school / college) Yahoo 15% NDTV 10% Rediff 9%
Cyber cafe Yahoo 20% Google 11% Rediff 10%
In transit (while traveling) NDTV 17% Rediff 10% Indiatimes 10%

256
 Table 98: Preferred website for buying travel products

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Yatra 18% Makemytrip 15% IRCTC 14%
Female Makemytrip 21% Yatra 17% Google 12%
Age Group
13-18 years Yatra 7% Yahoo 2% Makemytrip 0.5%
19-24 years Yatra 23% IRCTC 13% Google 12%
25-35 years Yatra 17% Makemytrip 16% Google 14%
36-45 years Makemytrip 29% IRCTC 16% Yatra 15%
Above 45 years IRCTC 18% Yatra 15% Makemytrip 14%
Socio Economic Classification
SEC A Makemytrip 20% Yatra 19% IRCTC 13%
SEC B Yatra 25% Makemytrip 14% IRCTC 14%
SEC C Google 26% IRCTC 19% Yatra 13%
SEC D Google 15% Makemytrip 10% IRCTC 9%
SEC E IRCTC 21% Yahoo 5% Google 3%
Rural 1 Yahoo 24% IRCTC 17% Yatra 9%
Rural 2 Makemytrip 20% IRCTC 19% Yatra 10%
Rural 3 Makemytrip 16% Yahoo 15% Google 0.0%
Rural 4&5 Google 15% Yatra 8% Makemytrip 7%
Region
North Yatra 23% Makemytrip 18% IRCTC 11%
East Yatra 31% IRCTC 16% Makemytrip 15%
South Makemytrip 15% IRCTC 14% Yatra 13%
West Google 18% Makemytrip 15% IRCTC 13%
Place of Access
Home Yatra 20% Makemytrip 18% IRCTC 13%
Place of work (office / school / college) Makemytrip 17% Yatra 17% IRCTC 13%
Cyber cafe Yatra 18% Makemytrip 17% IRCTC 14%
In transit (while traveling) Yatra 25% Makemytrip 20% IRCTC 11%

257
 Table 99: Preferred website for buying non-travel products online

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Ebay 53% Rediff 13% Google 11%
Female Ebay 46% Google 16% Rediff 13%
Age Group
13-18 years Ebay 73% Google 6% Rediff 5%
19-24 years Ebay 54% Rediff 14% Google 11%
25-35 years Ebay 50% Google 17% Rediff 13%
36-45 years Ebay 49% Rediff 14% Indiatimes 13%
Above 45 years Ebay 50% Rediff 18% Indiatimes 8%
Socio Economic Classification
SEC A Ebay 49% Rediff 14% Google 11%
SEC B Ebay 56% Rediff 13% Google 8%
SEC C Ebay 46% Google 19% Rediff 13%
SEC D Ebay 52% Rediff 17% Google 13%
SEC E Ebay 88% Google 3% Yahoo 3%
Rural 1 Ebay 69% Rediff 20% Google 10%
Rural 2 Ebay 45% Google 18% Rediff 12%
Rural 3 Ebay 62% Rediff 19% Google 6%
Rural 4&5 Google 51% Ebay 40% Rediff 0.0%
Region
North Ebay 58% Rediff 11% Google 8%
East Ebay 56% Rediff 14% Yahoo 5%
South Ebay 53% Rediff 13% Google 11%
West Ebay 45% Google 19% Rediff 15%
Place of Access
Home Ebay 51% Google 13% Rediff 11%
Place of work (office / school / college) Ebay 51% Rediff 13% Google 12%
Cyber cafe Ebay 53% Rediff 13% Google 9%
In transit (while traveling) Ebay 50% Indiatimes 12% Google 11%

258
 Table 100: Preferred website for trading shares/stocks online

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male ICICI Direct 23% Sherkhan 14% Reliancemoney 7%
Female ICICI Direct 26% Sherkhan 13% Reliancemoney 9%
Age Group
13-18 years Reliancemoney 9% ICICI Direct 6% hdfcsec 5%
19-24 years ICICI Direct 23% Sherkhan 10% Reliancemoney 7%
25-35 years ICICI Direct 24% Sherkhan 19% Reliancemoney 11%
36-45 years ICICI Direct 20% Sherkhan 14% hdfcsec 5%
Above 45 years ICICI Direct 34% Sherkhan 16% hdfcsec 9%
Socio Economic Classification
SEC A ICICI Direct 24% Sherkhan 15% Reliancemoney 9%
SEC B ICICI Direct 23% Sherkhan 13% Reliancemoney 8%
SEC C ICICI Direct 38% Sherkhan 19% Reliancemoney 7%
SEC D Sherkhan 16% ICICI Direct 12% Indiabulls 5%
SEC E hdfcsec 4% Indiabulls 2% ICICI Direct 0.0%
Rural 1 ICICI Direct 30% Sherkhan 29% Indiabulls 10%
Rural 2 ICICI Direct 25% Reliancemoney 10% Sherkhan 6%
Rural 3 Reliancemoney 23% Sherkhan 12% ICICI Direct 11%
Rural 4&5 Reliancemoney 31% ICICI Direct 29% Sherkhan 0.0%
Region
North ICICI Direct 25% Indiabulls 11% Sherkhan 11%
East ICICI Direct 28% Sherkhan 16% Reliancemoney 12%
South ICICI Direct 23% Sherkhan 13% Reliancemoney 10%
West ICICI Direct 20% Sherkhan 16% Reliancemoney 5%
Place of Access
Home ICICI Direct 25% Sherkhan 13% Reliancemoney 7%
Place of work (office / school / college) ICICI Direct 20% Sherkhan 13% Reliancemoney 9%
Cyber cafe ICICI Direct 20% Sherkhan 13% Reliancemoney 8%
In transit (while traveling) ICICI Direct 32% Sherkhan 14% Indiabulls 7%

259
 Table 101: Preferred website to search/trade shares/stocks online

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male ICICI Direct 14% Google 13% Sherkhan 12%
Female Google 20% ICICI Direct 13% Sherkhan 11%
Age Group
13-18 years Google 26% Yahoo 12% Moneycontrol 4%
19-24 years Google 20% Yahoo 13% Sherkhan 11%
25-35 years ICICI Direct 18% Sherkhan 15% Google 9%
36-45 years ICICI Direct 19% Sherkhan 13% Yahoo 8%
Above 45 years ICICI Direct 29% Sherkhan 14% Yahoo 8%
Socio Economic Classification
SEC A ICICI Direct 20% Sherkhan 15% Google 10%
SEC B ICICI Direct 15% Sherkhan 14% Google 13%
SEC C Google 20% Yahoo 12% Sherkhan 11%
SEC D Yahoo 15% ICICI Direct 15% Google 12%
SEC E Yahoo 16% Google 7% ICICI Direct 1%
Rural 1 Sherkhan 24% Google 17% ICICI Direct 10%
Rural 2 Google 20% Yahoo 15% ICICI Direct 13%
Rural 3 Google 20% Sherkhan 12% Yahoo 11%
Rural 4&5 Google 31% Yahoo 17% Sherkhan 8%
Region
North ICICI Direct 16% Google 15% Sherkhan 11%
East ICICI Direct 16% Sherkhan 11% Yahoo 8%
South Google 22% Yahoo 11% Sherkhan 10%
West ICICI Direct 16% Sherkhan 15% Yahoo 10%
Place of Access
Home ICICI Direct 17% Sherkhan 14% Google 12%
Place of work (office / school / college) ICICI Direct 14% Google 13% Sherkhan 13%
Cyber cafe Google 15% ICICI Direct 14% Sherkhan 13%
In transit (while traveling) ICICI Direct 26% Sherkhan 16% Google 6%

260
 Table 102: Preferred website for matrimony

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Bharatmatrimony 36% Shaadi 34% Jeevansaathi 8%
Female Bharatmatrimony 36% Shaadi 35% Jeevansaathi 10%
Age Group
13-18 years Shaadi 33% Bharatmatrimony 24% Jeevansaathi 3%
19-24 years Bharatmatrimony 35% Shaadi 31% Jeevansaathi 8%
25-35 years Shaadi 38% Bharatmatrimony 36% Jeevansaathi 10%
36-45 years Bharatmatrimony 40% Shaadi 35% Jeevansaathi 6%
Above 45 years Bharatmatrimony 39% Shaadi 33% Jeevansaathi 6%
Socio Economic Classification
SEC A Shaadi 38% Bharatmatrimony 36% Jeevansaathi 9%
SEC B Shaadi 37% Bharatmatrimony 36% Jeevansaathi 8%
SEC C Shaadi 35% Bharatmatrimony 35% Jeevansaathi 8%
SEC D Shaadi 34% Bharatmatrimony 34% Jeevansaathi 7%
SEC E Bharatmatrimony 35% Shaadi 16% Jeevansaathi 9%
Rural 1 Bharatmatrimony 36% Shaadi 27% Jeevansaathi 10%
Rural 2 Bharatmatrimony 36% Shaadi 27% Jeevansaathi 9%
Rural 3 Bharatmatrimony 41% Shaadi 29% Jeevansaathi 5%
Rural 4&5 Bharatmatrimony 35% Shaadi 20% Jeevansaathi 5%
Region
North Shaadi 44% Bharatmatrimony 23% Jeevansaathi 11%
East Bharatmatrimony 46% Shaadi 28% Jeevansaathi 7%
South Bharatmatrimony 49% Shaadi 24% Jeevansaathi 4%
West Shaadi 41% Bharatmatrimony 25% Jeevansaathi 11%
Place of Access
Home Bharatmatrimony 37% Shaadi 35% Jeevansaathi 9%
Place of work (office / school / college) Shaadi 36% Bharatmatrimony 34% Jeevansaathi 8%
Cyber cafe Bharatmatrimony 38% Shaadi 33% Jeevansaathi 9%
In transit (while traveling) Shaadi 37% Bharatmatrimony 33% Jeevansaathi 11%

261
 Table 103: Preferred website for friendship/dating

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Orkut 55% Yahoo 18% Rediff 4%
Female Orkut 44% Yahoo 32% Rediff 3%
Age Group
13-18 years Orkut 65% Yahoo 15% Rediff 5%
19-24 years Orkut 60% Yahoo 20% Rediff 2%
25-35 years Orkut 50% Yahoo 21% Rediff 5%
36-45 years Yahoo 26% Orkut 25% Rediff 8%
Above 45 years Yahoo 28% Orkut 25% Rediff 13%
Socio Economic Classification
SEC A Orkut 57% Yahoo 15% Fropper 4%
SEC B Orkut 57% Yahoo 15% Rediff 5%
SEC C Orkut 53% Yahoo 18% Rediff 5%
SEC D Orkut 49% Yahoo 25% Rediff 3%
SEC E Yahoo 49% Orkut 42% Rediff 0.7%
Rural 1 Orkut 54% Yahoo 23% Rediff 5%
Rural 2 Orkut 51% Yahoo 21% Fropper 4%
Rural 3 Orkut 54% Yahoo 24% Rediff 5%
Rural 4&5 Orkut 54% Yahoo 18% Rediff 5%
Region
North Orkut 56% Yahoo 19% Rediff 4%
East Orkut 48% Yahoo 28% Fropper 4%
South Orkut 52% Yahoo 20% Rediff 3%
West Orkut 57% Yahoo 17% Rediff 5%
Place of Access
Home Orkut 58% Yahoo 18% Rediff 3%
Place of work (office / school / college) Orkut 51% Yahoo 22% Rediff 4%
Cyber cafe Orkut 55% Yahoo 23% Rediff 3%
In transit (while traveling) Orkut 59% Yahoo 14% Fropper 3%

262
 Table 104: Preferred website for social networking/communities

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Orkut 66% Yahoo 13% Rediff 4%
Female Orkut 64% Yahoo 13% Ibibo 3%
Age Group
13-18 years Orkut 64% Yahoo 9% Rediff 7%
19-24 years Orkut 74% Yahoo 9% Ibibo 2%
25-35 years Orkut 63% Yahoo 15% Rediff 4%
36-45 years Orkut 41% Yahoo 23% Ibibo 12%
Above 45 years Orkut 38% Yahoo 25% Ibibo 6%
Socio Economic Classification
SEC A Orkut 73% Yahoo 10% Facebook 3%
SEC B Orkut 66% Yahoo 11% Rediff 4%
SEC C Orkut 70% Yahoo 12% Ibibo 3%
SEC D Orkut 56% Yahoo 15% Rediff 4%
SEC E Yahoo 38% Orkut 35% Rediff 14%
Rural 1 Orkut 74% Yahoo 15% Rediff 5%
Rural 2 Orkut 66% Yahoo 11% Rediff 3%
Rural 3 Orkut 68% Yahoo 15% Rediff 4%
Rural 4&5 Orkut 58% Yahoo 15% Ibibo 3%
Region
North Orkut 69% Yahoo 11% Ibibo 3%
East Orkut 63% Yahoo 18% Rediff 4%
South Orkut 64% Yahoo 14% Ibibo 3%
West Orkut 67% Yahoo 10% Rediff 5%
Place of Access
Home Orkut 70% Yahoo 12% Ibibo 3%
Place of work (office / school / college) Orkut 67% Yahoo 13% Rediff 3%
Cyber cafe Orkut 66% Yahoo 14% Rediff 5%
In transit (while traveling) Orkut 74% Yahoo 9% Facebook 5%

263
 Table 105: Preferred website for games

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Zapak 34% Yahoo 17% Games 9%
Female Yahoo 30% Zapak 24% Games 9%
Age Group
13-18 years Zapak 48% Yahoo 8% Miniclip 6%
19-24 years Zapak 30% Yahoo 19% Games 11%
25-35 years Zapak 32% Yahoo 21% Games 8%
36-45 years Zapak 29% Yahoo 23% Google 7%
Above 45 years Yahoo 33% Zapak 20% Google 7%
Socio Economic Classification
SEC A Zapak 39% Yahoo 16% Games 7%
SEC B Zapak 36% Yahoo 15% Games 9%
SEC C Zapak 34% Yahoo 16% Games 9%
SEC D Zapak 28% Yahoo 19% Games 11%
SEC E Yahoo 52% Zapak 18% Miniclip 9%
Rural 1 Google 19% Zapak 18% Miniclip 17%
Rural 2 Yahoo 21% Zapak 19% Google 16%
Rural 3 Yahoo 23% Google 21% Zapak 17%
Rural 4&5 Google 20% Zapak 19% Games 13%
Region
North Zapak 38% Yahoo 16% Google 9%
East Yahoo 36% Zapak 30% Games 6%
South Zapak 25% Yahoo 18% Google 12%
West Zapak 36% Yahoo 15% Games 8%
Place of Access
Home Zapak 35% Yahoo 17% Games 9%
Place of work (office / school / college) Zapak 29% Yahoo 22% Google 9%
Cyber cafe Zapak 31% Yahoo 22% Google 9%
In transit (while traveling) Zapak 42% Yahoo 13% Games 7%

264
 Table 106: Preferred website for mobile content

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Yahoo 12% Nokia 11% Google 10%
Female Google 16% Yahoo 14% Rediff 11%
Age Group
13-18 years Nokia 15% Yahoo 12% Google 9%
19-24 years Google 12% Mobile9 10% Nokia 10%
25-35 years Rediff 14% Yahoo 13% Nokia 11%
36-45 years Yahoo 20% Rediff 17% Google 9%
Above 45 years Yahoo 20% Rediff 17% Google 9%
Socio Economic Classification
SEC A Rediff 11% Yahoo 11% Google 9%
SEC B Yahoo 11% Google 10% Rediff 9%
SEC C Nokia 14% Rediff 11% Yahoo 10%
SEC D Mobile9 12% Rediff 11% Yahoo 11%
SEC E Yahoo 22% Nokia 17% Mobile9 9%
Rural 1 Google 24% Yahoo 17% Nokia 8%
Rural 2 Yahoo 14% Google 13% Nokia 12%
Rural 3 Google 18% Yahoo 13% Nokia 11%
Rural 4&5 Google 22% Nokia 10% Yahoo 9%
Region
North Yahoo 13% Google 12% Rediff 9%
East Nokia 13% Rediff 12% Yahoo 10%
South Google 13% Yahoo 12% Nokia 9%
West Yahoo 13% Nokia 12% Rediff 11%
Place of Access
Home Nokia 10% Mobile9 9% Yahoo 9%
Place of work (office / school / college) Nokia 12% Rediff 12% Yahoo 11%
Cyber cafe Yahoo 12% Nokia 10% Rediff 10%
In transit (while traveling) Nokia 11% Yahoo 8% Rediff 8%

265
 Table 107: Preferred website for instant messaging

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Yahoo 53% Google Talk 28% Rediffbol 10%
Female Yahoo 51% Google Talk 32% Rediffbol 6%
Age Group
13-18 years Yahoo 44% Google Talk 36% Rediffbol 14%
19-24 years Yahoo 49% Google Talk 33% Rediffbol 9%
25-35 years Yahoo 57% Google Talk 25% Rediffbol 8%
36-45 years Yahoo 61% Google Talk 17% Rediffbol 9%
Above 45 years Yahoo 61% Google Talk 18% Rediffbol 11%
Socio Economic Classification
SEC A Yahoo 56% Google Talk 28% Rediffbol 6%
SEC B Yahoo 54% Google Talk 29% Rediffbol 9%
SEC C Yahoo 54% Google Talk 23% Rediffbol 12%
SEC D Yahoo 53% Google Talk 28% Rediffbol 10%
SEC E Google Talk 44% Yahoo 41% MSN 11%
Rural 1 Yahoo 68% Google Talk 23% Rediffbol 4%
Rural 2 Yahoo 53% Google Talk 29% Rediffbol 9%
Rural 3 Yahoo 42% Google Talk 31% Rediffbol 16%
Rural 4&5 Yahoo 40% Google Talk 32% Rediffbol 16%
Region
North Yahoo 55% Google Talk 28% Rediffbol 9%
East Yahoo 43% Google Talk 36% Rediffbol 15%
South Yahoo 55% Google Talk 29% Rediffbol 6%
West Yahoo 53% Google Talk 26% Rediffbol 10%
Place of Access
Home Yahoo 55% Google Talk 29% Rediffbol 8%
Place of work (office / school / college) Yahoo 51% Google Talk 31% Rediffbol 7%
Cyber cafe Yahoo 55% Google Talk 30% Rediffbol 8%
In transit (while traveling) Yahoo 60% Google Talk 25% MSN 6%

266
 Table 108: Preferred website for music

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Raaga 18% Yahoo 8% Google 7%
Female Google 20% Raaga 13% Music 7%
Age Group
13-18 years Raaga 11% Google 9% Music 8%
19-24 years Raaga 16% Google 12% Mp3 7%
25-35 years Raaga 21% Yahoo 7% Music 6%
36-45 years Raaga 11% Yahoo 10% Music 9%
Above 45 years Yahoo 18% Raaga 10% Music 7%
Socio Economic Classification
SEC A Raaga 19% Mp3 8% Yahoo 7%
SEC B Raaga 18% Google 7% Yahoo 7%
SEC C Raaga 17% Mp3 9% Music 8%
SEC D Raaga 18% Music 13% Google 9%
SEC E Google 29% Raaga 9% Yahoo 8%
Rural 1 Raaga 17% Yahoo 14% Google 10%
Rural 2 Yahoo 14% Raaga 13% Google 10%
Rural 3 Google 16% Raaga 14% Music 10%
Rural 4&5 Google 17% Music 13% Raaga 11%
Region
North Raaga 10% Mp3 8% Google 8%
East Google 20% Raaga 10% Yahoo 6%
South Raaga 28% Yahoo 8% Google 7%
West Raaga 12% Music 8% Yahoo 7%
Place of Access
Home Raaga 18% Mp3 7% Yahoo 6%
Place of work (office / school / college) Raaga 17% Google 11% Yahoo 6%
Cyber cafe Raaga 19% Google 11% Yahoo 7%
In transit (while traveling) Raaga 20% Yahoo 5% Google 4%

267
 Table 109: Preferred website for sports

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Cricinfo 21% Espnstarsports 15% Yahoo 14%
Female Yahoo 33% Rediff 14% Espnstarsports 10%
Age Group
13-18 years Yahoo 16% Espnstarsports 15% Google 14%
19-24 years Cricinfo 20% Yahoo 20% Rediff 13%
25-35 years Cricinfo 21% Espnstarsports 16% Rediff 16%
36-45 years Cricinfo 17% Yahoo 17% Espnstarsports 15%
Above 45 years Rediff 18% Yahoo 15% Espnstarsports 12%
Socio Economic Classification
SEC A Cricinfo 22% Espnstarsports 16% Rediff 15%
SEC B Cricinfo 22% Espnstarsports 15% Rediff 13%
SEC C Cricinfo 17% Rediff 16% Yahoo 16%
SEC D Cricinfo 20% Yahoo 15% Espnstarsports 14%
SEC E Yahoo 52% Rediff 20% Cricinfo 12%
Rural 1 Cricinfo 21% Espnstarsports 20% Yahoo 15%
Rural 2 Cricinfo 17% Yahoo 17% Espnstarsports 13%
Rural 3 Cricinfo 19% Yahoo 14% Google 13%
Rural 4&5 Yahoo 17% Cricinfo 12% Google 12%
Region
North Cricinfo 20% Espnstarsports 14% Rediff 14%
East Yahoo 28% Espnstarsports 16% Rediff 15%
South Cricinfo 22% Yahoo 16% Espnstarsports 14%
West Cricinfo 20% Rediff 18% Espnstarsports 14%
Place of Access
Home Cricinfo 23% Espnstarsports 15% Yahoo 15%
Place of work (office / school / college) Cricinfo 21% Yahoo 16% Rediff 15%
Cyber cafe Yahoo 20% Cricinfo 19% Rediff 15%
In transit (while traveling) Cricinfo 29% Espnstarsports 15% Rediff 14%

268
 Table 110: Preferred website for cinema

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Yahoo 11% Google 9% Bollywood 7%
Female Yahoo 28% Google 12% Youtube 5%
Age Group
13-18 years Yahoo 9% Google 7% Youtube 6%
19-24 years Yahoo 16% Google 11% Bollywood 7%
25-35 years Yahoo 10% Google 8% Rediff 7%
36-45 years Yahoo 15% Bollywood 8% Google 7%
Above 45 years Yahoo 21% Rediff 10% Google 6%
Socio Economic Classification
SEC A Yahoo 10% Google 8% Bollywood 7%
SEC B Yahoo 10% Google 9% Bollywood 9%
SEC C Yahoo 14% Google 8% Youtube 6%
SEC D Google 12% Bollywood 8% Yahoo 7%
SEC E Yahoo 42% Rediff 3% Google 3%
Rural 1 Yahoo 15% Google 12% Bollywood 10%
Rural 2 Yahoo 17% Google 12% Youtube 9%
Rural 3 Google 18% Yahoo 13% Rediff 5%
Rural 4&5 Google 15% Yahoo 11% Youtube 11%
Region
North Yahoo 14% Google 10% Bollywood 8%
East Yahoo 25% Bollywood 8% Youtube 6%
South Google 10% Yahoo 9% Youtube 6%
West Yahoo 13% Google 9% Bollywood 7%
Place of Access
Home Yahoo 10% Google 8% Bollywood 6%
Place of work (office / school / college) Yahoo 14% Google 10% Rediff 6%
Cyber cafe Yahoo 16% Google 8% Bollywood 7%
In transit (while traveling) Bollywood 7% Google 6% Rediff 6%

269
 Table 111: Preferred website for astrology

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Yahoo 23% Astrology 17% Google 13%
Female Yahoo 34% Astrology 17% Google 11%
Age Group
13-18 years Google 23% Yahoo 21% Astrology 20%
19-24 years Yahoo 31% Astrology 17% Google 16%
25-35 years Yahoo 21% Astrology 19% Rediff 11%
36-45 years Yahoo 19% Indiatimes astrospeak 13% Astrology 13%
Above 45 years Yahoo 24% Indiatimes astrospeak 11% Rediff 11%
Socio Economic Classification
SEC A Yahoo 21% Astrology 14% Google 11%
SEC B Yahoo 25% Astrology 16% Google 9%
SEC C Yahoo 27% Google 20% Astrology 14%
SEC D Yahoo 24% Astrology 21% Google 13%
SEC E Yahoo 41% Astrology 26% Rediff 10%
Rural 1 Yahoo 23% Google 19% Astrology 14%
Rural 2 Yahoo 25% Astrology 22% Google 17%
Rural 3 Google 20% Yahoo 17% Astrology 17%
Rural 4&5 Google 28% Astrology 22% Yahoo 20%
Region
North Yahoo 22% Astrology 17% Google 14%
East Yahoo 34% Astrology 14% Rediff 11%
South Yahoo 23% Astrology 21% Google 14%
West Yahoo 25% Astrology 15% Google 14%
Place of Access
Home Yahoo 22% Astrology 18% Google 13%
Place of work (office / school / college) Yahoo 24% Astrology 17% Google 13%
Cyber cafe Yahoo 26% Astrology 18% Google 12%
In transit (while traveling) Yahoo 16% Indiatimes astrospeak 15% Astrology 14%

270
 Table 112: Preferred website for online learning/education

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Google 30% Yahoo 13% Wikipedia 7%
Female Google 38% Yahoo 23% Education 7%
Age Group
13-18 years Google 35% Education 10% Wikipedia 10%
19-24 years Google 33% Yahoo 15% Wikipedia 8%
25-35 years Google 29% Yahoo 16% Education 7%
36-45 years Google 29% Yahoo 18% Education 8%
Above 45 years Google 35% Yahoo 18% Rediff 9%
Socio Economic Classification
SEC A Google 34% Wikipedia 9% Yahoo 9%
SEC B Google 33% Yahoo 10% Wikipedia 8%
SEC C Google 36% Yahoo 9% Wikipedia 8%
SEC D Google 25% Yahoo 18% Education 6%
SEC E Yahoo 60% Google 12% Education 7%
Rural 1 Google 56% Yahoo 13% Rediff 5%
Rural 2 Google 35% Yahoo 17% Education 8%
Rural 3 Google 39% Yahoo 12% Rediff 5%
Rural 4&5 Google 38% Yahoo 10% Education 10%
Region
North Google 33% Yahoo 10% Wikipedia 7%
East Yahoo 33% Google 23% Wikipedia 7%
South Google 35% Yahoo 12% Wikipedia 7%
West Google 33% Yahoo 10% Education 7%
Place of Access
Home Google 30% Yahoo 11% Wikipedia 9%
Place of work (office / school / college) Google 32% Yahoo 17% Education 7%
Cyber cafe Google 31% Yahoo 19% Wikipedia 6%
In transit (while traveling) Google 32% Wikipedia 10% Education 7%

271
 Table 113: Preferred website for share pictures

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Orkut 37% Yahoo 18% Picasa 7%
Female Orkut 44% Yahoo 20% Picasa 5%
Age Group
13-18 years Orkut 49% Yahoo 17% Ibibo 5%
19-24 years Orkut 41% Yahoo 15% Ibibo 7%
25-35 years Orkut 35% Yahoo 21% Picasa 9%
36-45 years Orkut 35% Yahoo 23% Picasa 8%
Above 45 years Yahoo 29% Orkut 22% Picasa 10%
Socio Economic Classification
SEC A Orkut 35% Yahoo 17% Picasa 10%
SEC B Orkut 38% Yahoo 15% Picasa 9%
SEC C Orkut 39% Yahoo 20% Ibibo 6%
SEC D Orkut 31% Yahoo 18% Ibibo 9%
SEC E Orkut 53% Yahoo 24% Picasa 6%
Rural 1 Orkut 42% Yahoo 24% Picasa 6%
Rural 2 Orkut 43% Yahoo 17% Picasa 7%
Rural 3 Orkut 41% Yahoo 22% Picasa 4%
Rural 4&5 Orkut 43% Yahoo 23% Ibibo 7%
Region
North Orkut 43% Yahoo 15% Ibibo 7%
East Orkut 44% Yahoo 17% Ibibo 6%
South Orkut 38% Yahoo 19% Picasa 8%
West Orkut 33% Yahoo 20% Picasa 8%
Place of Access
Home Orkut 34% Yahoo 18% Picasa 10%
Place of work (office / school / college) Orkut 40% Yahoo 17% Picasa 8%
Cyber cafe Orkut 42% Yahoo 20% Picasa 6%
In transit (while traveling) Orkut 32% Yahoo 14% Picasa 13%

272
 Table 114: Preferred website for professional networking

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Orkut 43% Yahoo 16% Rediff 7%
Female Yahoo 34% Orkut 34% Rediff 5%
Age Group
13-18 years Orkut 39% Rediff 17% Yahoo 17%
19-24 years Orkut 44% Yahoo 22% Rediff 5%
25-35 years Orkut 42% Yahoo 17% Linkedin 9%
36-45 years Orkut 36% Yahoo 15% Linkedin 13%
Above 45 years Orkut 25% Yahoo 20% Rediff 11%
Socio Economic Classification
SEC A Orkut 45% Yahoo 14% Linkedin 10%
SEC B Orkut 42% Yahoo 13% Linkedin 8%
SEC C Orkut 44% Yahoo 18% Rediff 6%
SEC D Orkut 51% Yahoo 15% Rediff 9%
SEC E Yahoo 53% Orkut 24% Rediff 9%
Rural 1 Orkut 34% Yahoo 28% Rediff 7%
Rural 2 Orkut 44% Yahoo 24% Rediff 6%
Rural 3 Orkut 43% Yahoo 14% Rediff 8%
Rural 4&5 Orkut 42% Yahoo 22% Rediff 4%
Region
North Orkut 41% Yahoo 15% Linkedin 8%
East Yahoo 42% Orkut 28% Rediff 7%
South Orkut 46% Yahoo 16% Linkedin 5%
West Orkut 44% Yahoo 14% Rediff 8%
Place of Access
Home Orkut 45% Yahoo 15% Linkedin 9%
Place of work (office / school / college) Orkut 42% Yahoo 19% Linkedin 7%
Cyber cafe Orkut 42% Yahoo 22% Rediff 7%
In transit (while traveling) Orkut 44% Linkedin 23% Yahoo 4%

273
 Table 115: Preferred website to buy/rent movie CD/DVD

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Rediff 12% Ebay 9% Movies 7%
Female Rediff 10% Ebay 9% Movies 9%
Age Group
13-18 years Movies 17% Rediff 15% Ebay 10%
19-24 years Ebay 9% Rediff 8% Movies 7%
25-35 years Rediff 15% Ebay 8% Movies 7%
36-45 years Rediff 18% Indiatimes 7% Ebay 7%
Above 45 years Rediff 19% Ebay 10% Movies 9%
Socio Economic Classification
SEC A Rediff 10% Ebay 9% Movies 7%
SEC B Rediff 12% Ebay 10% Movies 6%
SEC C Rediff 9% Ebay 9% Indiatimes 7%
SEC D Rediff 15% Movies 14% Ebay 6%
SEC E Rediff 26% Ebay 5% Movies 2%
Rural 1 Movies 9% Rediff 9% Ebay 4%
Rural 2 Ebay 7% Rediff 7% Movies 6%
Rural 3 Ebay 10% Rediff 9% Movies 9%
Rural 4&5 Rediff 11% Ebay 7% Movies 4%
Region
North Rediff 12% Ebay 8% Movies 6%
East Rediff 13% Movies 8% Indiatimes 8%
South Rediff 10% Ebay 10% Movies 9%
West Rediff 13% Ebay 9% Movies 6%
Place of Access
Home Ebay 11% Rediff 9% Movies 8%
Place of work (office / school / college) Rediff 13% Ebay 10% Movies 7%
Cyber cafe Rediff 14% Ebay 9% Movies 5%
In transit (while traveling) Ebay 19% Seventymm 10% Rediff 9%

274
 Table 116: Preferred website for video sharing

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Youtube 44% Yahoo 13% Google Video 12%
Female Youtube 38% Google Video 19% Yahoo 13%
Age Group
13-18 years Youtube 43% Orkut 22% Yahoo 9%
19-24 years Youtube 46% Google Video 12% Orkut 12%
25-35 years Youtube 39% Yahoo 15% Google Video 13%
36-45 years Youtube 38% Google Video 19% Yahoo 17%
Above 45 years Youtube 32% Yahoo 23% Google Video 14%
Socio Economic Classification
SEC A Youtube 52% Yahoo 11% Orkut 10%
SEC B Youtube 48% Google Video 12% Orkut 11%
SEC C Youtube 38% Google Video 13% Orkut 11%
SEC D Youtube 35% Yahoo 18% Google Video 12%
SEC E Yahoo 38% Youtube 27% Orkut 15%
Rural 1 Youtube 48% Google Video 15% Orkut 11%
Rural 2 Youtube 35% Google Video 16% Yahoo 14%
Rural 3 Youtube 36% Google Video 22% Yahoo 13%
Rural 4&5 Google Video 34% Youtube 25% Yahoo 11%
Region
North Youtube 42% Orkut 15% Google Video 12%
East Youtube 43% Yahoo 18% Google Video 12%
South Youtube 45% Google Video 16% Yahoo 13%
West Youtube 41% Yahoo 12% Orkut 11%
Place of Access
Home Youtube 51% Yahoo 12% Orkut 10%
Place of work (office / school / college) Youtube 41% Google Video 13% Yahoo 13%
Cyber cafe Youtube 43% Yahoo 13% Google Video 12%
In transit (while traveling) Youtube 59% Orkut 12% Google Video 9%

275
 Table 117: Preferred website to search/buy non-travel products

Activity Rank1 Row % Rank2 Row % Rank3 Row %

Gender
Male Google 34% Ebay 22% Rediff 18%
Female Google 34% Ebay 19% Yahoo 16%
Age Group
13-18 years Google 35% Rediff 29% Ebay 18%
19-24 years Google 42% Ebay 17% Yahoo 16%
25-35 years Google 33% Ebay 23% Rediff 20%
36-45 years Ebay 31% Rediff 18% Google 16%
Above 45 years Ebay 30% Rediff 20% Yahoo 16%
Socio Economic Classification
SEC A Ebay 28% Google 27% Rediff 15%
SEC B Google 31% Ebay 24% Rediff 16%
SEC C Google 39% Rediff 23% Ebay 15%
SEC D Google 43% Yahoo 17% Ebay 17%
SEC E Rediff 32% Yahoo 29% Ebay 23%
Rural 1 Google 47% Rediff 17% Ebay 15%
Rural 2 Google 45% Yahoo 16% Ebay 13%
Rural 3 Google 44% Yahoo 19% Rediff 17%
Rural 4&5 Google 63% Yahoo 18% Rediff 9%
Region
North Google 32% Ebay 25% Rediff 14%
East Google 26% Ebay 24% Rediff 18%
South Google 39% Ebay 20% Rediff 15%
West Google 34% Rediff 21% Ebay 19%
Place of Access
Home Google 31% Ebay 27% Rediff 14%
Place of work (office / school / college) Google 33% Ebay 22% Rediff 18%
Cyber cafe Google 32% Ebay 21% Rediff 19%
In transit (while traveling) Ebay 35% Google 22% Rediff 14%

276
Appendix

277
 Table 118: City type classification by market size

North South East West

Metros Delhi Bangalore Kolkata Ahmadabad

Chennai Mumbai
Coimbatore Pune
Hyderabad Surat

Urban Uptowns Faridabad Kochi Asansol Bhopal

Jaipur Madurai Thane
Kanpur Indore
Lucknow Nagpur
Ludhiana Vadodara
Patna

Emerging Towns Amritsar Thiruvanathapuram Guwahati Aurangabad

Chandigarh Tiruchirapalli Goa
Dhanbad Vijayavada Jabalpur
Ghaziabad Visakhapatanam Nashik
Rajkot

278
Others Agra Belgaum Bhubaneswar Goa
Ajmer Chittoor Bilaspur Gwalior
Alappuzha Dakshina Kannada Cuttack Kolhapur
Aligarh Dharmapuri Hugl Mira-Bhayandar
Allahabad East Godavari Jamshedpur Pimpri Chinchwad
Anantapur Ernakulam Raipur Solapur
Dehradun Erode Others from East India Others from West India
Gurgaon Guntur
Jalandhar Hubli-Dharwad
Jammu Kakinada
Jodhpur Kancheepuram
Kota Kannur
Meerut Kollam
Noida Kottayam
Panipat Kozhikode
Ranchi Krishna
Shimla Kurnool
Srinagar Mangalore
Varanasi Mysore
Others from North Nellore
India Palakkad
Pondicherry
Rajahmundry
Rangareddi
Salem
Secunderabad
Thiruvallur
Thrissur
Tiruchirapalli
Tirunelveli
Tirupati
Trivandrum
Udupi
Vellore
Visakhapatanam
Warangal
Yelahanka
Others from South India

279
 Table 119: City type classification by population size

North South East West

Up to 1,00,000 Others from Others from Others from Others from
North India South India East India West India
1,00,001 to Panipat Secunderabad Bilaspur Goa
5,00,000 Gurgaon Pondicherry Kolhapur
Noida Erode
Ajmer Kollam
Jammu Thrissur
Dehradun Kozhikode
Shimla Anantapur
Mangalore
Tirunelveli
Vellore
Kancheepuram
Nellore
Chittoor
Belgaum
Kakinada
Palakkad
Tirupati
Rajahmundry
Cuddapah
Kurnool
Alappuzha
Udupi

5,00,001 to Ghaziabad Mysore Bhubaneswar Rajkot

10,00,000 Chandigarh Vijayavada Cuttack Jabalpur
Amritsar Tiruchirapalli Guwahati Aurangabad
Srinagar Kochi Ranchi Gwalior
Jalandhar Guntur Raipur Mira-Bhayandar
Allahabad Warangal Jamshedpur
Jodhpur Salem
Kota
Aligarh

Above Delhi Bangalore Kolkata Mumbai

10,00,000 Lucknow Chennai Pune
Jaipur Hyderabad Ahmedabad
Faridabad Thane
Ludhiana Vadodara
Kanpur Surat
Agra Indore
Patna Bhopal
Meerut Nashik
Varanasi Nagpur
Pimpri
Chinchwad

280
 Table 120: Socio Economic Classification (SEC) Grid

Chief Wage Earner's Highest Education

School School Secondary Grad./ Grad./
Not
Illiterate (Up to 4 (5-9 / High PG PG
Grad.
yrs) yrs) School (Gen.) (Prof.)

Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 5 Occupation

Businessmen/
industrialists – with C B B B A A A
1 to 9 employee

Businessmen/
industrialists – with B B A A A A A
10+ employee

Self-employed
D D D B B A A
professionals

Clerical/ salesmen D D D C B B B

Supervisor level D D C C B B A

Officers/
C C C B B A A
executives (junior)

Officers/
executives B B B B A A A
(middle/ senior)

5
Chief Wage Earner is the head of the household who contributes maximum to
the monthly household income. It is assumed in Indian marketing and media
space that the life style of a household is largely determined by the
combination of head of household’s highest level of education and current
occupation.

281
 Table 121: Socio Economic Classification (SEC) Grid for Rural Population

HOUSE HOLDING
SEMI
PUCCA KUTCHA
Current Occupation Highest Education PUCCA
HOUSE HOUSE
HOUSE
Some College/Graduates/PG (Gen.)/PG
R1 R1 R2
(Prof.)
Occupation Level 1: (business
/ industry / official / SSC / HHC R1 R2 R3
executive / supervisor / clerk Literate Standard 5 to 9 R1 R2 R3
/ self emp / shop own /
Farmer 5+ acre land) Semi Literate up to Standard 4 R2 R3 R4
Illiterate R2 R3 R4
Some College/Graduates/PG (Gen.) / PG
R1 R2 R3
(Prof.)

Occupation Level 2: SSC / HHC R2 R2 R3

(skilled work / petty trader / Literate Standard 5 to 9 R2 R3 R4
Farmer 2 - .5+ acre land)
Semi Literate up to Standard 4 R3 R4 R4
Illiterate R3 R4 R5
Some College/Graduates/PG (Gen.) / PG
R2 R3 R4
(Prof.)
Occupation Level 3:
(unskilled work / artisan / SSC / HHC R2 R4 R4
craft / cultivation-non owner / Literate Standard 5 to 9 R3 R4 R5
agricultural laborer / herd /
fish / Farmer 0-2 acre land) Semi Literate up to Standard 4 R4 R5 R5
Illiterate R4 R5 R5

282
Index: Charts
Chart 1: Current status of internet usage in India ........................ 19
Chart 2: Years of experience in using internet ............................ 20
Chart 3: Trend in growth of ‘regular’ internet users ..................... 21
Chart 4: Age distribution of regular internet users ....................... 22
Chart 5: Place of accessing internet (multiple accesses) ................ 25
Chart 6: Problems faced by regular net users while surfing the net ... 26
Chart 7: Response to online marketing stimuli ............................ 30
Chart 8: Gender breakup ...................................................... 37
Chart 9: Age group distribution .............................................. 38
Chart 10: City class - by population size .................................... 39
Chart 11: City class - by market size ........................................ 40
Chart 12: Region-wise break-ups............................................. 44
Chart 13: Highest educational qualification................................ 47
Chart 14: Occupational break up............................................. 48
Chart 15: Function / field of occupation ................................... 49
Chart 16: Head of the household............................................. 50
Chart 17: Monthly family income ............................................ 51
Chart 18: Most expensive vehicle owned by the household.............. 52
Chart 19: Ownership of credit cards (individually)........................ 53
Chart 21: Years of experience in using internet ........................... 56
Chart 22: Number of household members using internet ................ 57
Chart 23: Place of accessing internet ....................................... 58
Chart 24: Place of accessing internet most regularly..................... 59
Chart 25: Type of internet connection at home ........................... 60
Chart 26: Type of internet connection at office........................... 61
Chart 27: Type of internet connection at cyber café ..................... 62
Chart 28: Type of internet connection in transit .......................... 63
Chart 29: Service provider subscribed to at home ........................ 64
Chart 30: Service provider subscribed to at office ........................ 65
Chart 31: Service provider subscribed to at cyber café .................. 66
Chart 32: Service provider subscribed to in transit ....................... 67
Chart 33: Frequency of accessing internet from home ................... 68
Chart 34: Frequency of accessing internet from office................... 69
Chart 35: Frequency of accessing internet from cyber café............. 70
Chart 36: Frequency of accessing internet in transit ..................... 71
Chart 37: Time of the day accessing internet from home ............... 72
Chart 38: Time of the day accessing internet from office ............... 73
Chart 39: Time of the day accessing internet from cyber café ......... 74
Chart 40: Time of the day accessing internet in transit.................. 75
Chart 41: Duration of PC usage from home................................. 76
Chart 42: Duration of internet usage on weekday from home .......... 77
Chart 43: Duration of internet usage on weekend from home .......... 78
Chart 44: Duration of PC usage from office ................................ 79
Chart 45: Duration of internet usage on weekday from office .......... 80
Chart 46: Duration of internet usage on weekend from office .......... 81
Chart 47: Duration of PC usage from cyber café .......................... 82
Chart 48: Duration of internet usage on weekday from cyber café .... 83
Chart 49: Duration of internet usage on weekend from cyber café .... 84
Chart 50: Duration of PC usage during transit ............................. 85
Chart 51: Duration of internet usage on weekday during transit ....... 86
Chart 52: Duration of internet usage on weekend during transit ....... 87
Chart 53: Time spent by internet users on watching TV ................. 88
Chart 54: Time spent by internet users on reading newspaper ......... 89
Chart 55: Time spent by internet users on listening to radio ........... 90
Chart 56: Online shopping..................................................... 93

283
Chart 57: Response to online marketing stimulus ......................... 94
Chart 58: Blogging activities .................................................. 95
Chart 59: Frequency of reading blog ........................................ 96
Chart 60: Member of an online community................................. 97
Chart 61: Usage of other language website ................................ 99
Chart 62: Problems faced while surfing the internet .................... 100

284
Index: Change from
Previous Year Graphs
Chart 1: Gender breakup ...................................................... 37
Chart 2: Age group distribution .............................................. 38
Chart 3: City class - by population size ..................................... 39
Chart 4: City class - by market size.......................................... 40
Chart 5: Region-wise break-ups .............................................. 44
Chart 6: Highest educational qualification ................................. 47
Chart 7: Occupational break up .............................................. 48
Chart 8: Function / field of occupation..................................... 49
Chart 9: Head of the household .............................................. 50
Chart 10: Monthly family income ............................................ 51
Chart 11: Most expensive vehicle owned by the household.............. 52
Chart 12: Ownership of credit cards (individually)........................ 53
Chart 13: Current loan liabilities............................................. 55
Chart 14: Years of experience in using internet ........................... 56
Chart 15: Place of accessing internet ....................................... 58
Chart 16: Type of internet connection at home ........................... 60
Chart 17: Type of internet connection at office........................... 61
Chart 18: Service provider subscribed to at home ........................ 64
Chart 19: Service provider subscribed to at office ........................ 65
Chart 20: Frequency of accessing internet from home ................... 68
Chart 21: Frequency of accessing internet from office................... 69
Chart 22: Time of the day accessing internet from home ............... 72
Chart 23: Time of the day accessing internet from office ............... 73
Chart 24: Duration of PC usage from home................................. 76
Chart 25: Duration of PC usage from office ................................ 79
Chart 26: Time spent by internet users on watching TV ................. 88
Chart 27: Time spent by internet users on reading newspaper ......... 89
Chart 28: Time spent by internet users on listening to radio ........... 90
Chart 29: Online shopping..................................................... 93
Chart 30: Response to online marketing stimulus ......................... 94
Chart 31: Blogging activities .................................................. 95
Chart 32: Member of an online community................................. 97
Chart 33: Usage of other language website ................................ 99
Chart 34: Problems faced while surfing the internet .................... 100

285
Index: Tables
Table 1: Detailed sample base distribution of the land survey ........... 6
Table 2: A comparative view of the internet using population estimates
.................................................................................... 15
Table 3: Total internet users base in India ................................. 18
Table 4: Growth in internet users in urban India.......................... 20
Table 5: Top 10 cities by contribution to regular internet user
population in India ............................................................. 21
Table 6: Ownership of popular household assets among online urban
Indians ............................................................................ 24
Table 7: Duration of usage of Internet and Offline mediums from home
.................................................................................... 27
Table 8: Top 10 most popular online activities ............................ 27
Table 9: Biggest gainer and loser online activities during the year .... 28
Table 10: Status of local language net users ............................... 29
Table 11: Status of online shoppers and buyers ........................... 30
Table 12: Top 10 most popular online brands.............................. 31
Table 13: Top-most popular websites for specific online activities .... 32
Table 14: Cities ................................................................. 41
Table 15: Preferred language of reading ................................... 45
Table 16: Socio economic classification .................................... 46
Table 17: Population classification .......................................... 46
Table 18: Household asset ownership ....................................... 54
Table 19: Popularity of various internet activities ........................ 91
Table 20: Membership by type of online community ..................... 98
Table 21: Top of mind unaided recall - all websites ..................... 101
Table 22: Most used website - all websites................................ 103
Table 23: Preferred websites - emailing ................................... 104
Table 24: Info search (English) .............................................. 105
Table 25: Info search (local language) ..................................... 106
Table 26: Job search .......................................................... 107
Table 27: Search or buy travel products ................................... 108
Table 28: Buy travel products ............................................... 109
Table 29: Search or buy non-travel products ............................. 110
Table 30: Buy non-travel products.......................................... 111
Table 31: Online news ........................................................ 112
Table 32: Financial news & info (rates, quotes, etc.) ................... 113
Table 33: Search shares and stocks online ................................ 114
Table 34: Online share trading .............................................. 115
Table 35: Real estate info.................................................... 116
Table 36: Matrimonial search................................................ 117
Table 37: Dating/friendship search......................................... 118
Table 38: Social networking/communities ................................ 119
Table 39: Online gaming...................................................... 120
Table 40: Download mobile content........................................ 122
Table 41: Preferred instant messaging applications ..................... 123
Table 42: Download music ................................................... 124
Table 43: Sports content ..................................................... 125
Table 44: Cinema content.................................................... 126
Table 45: Most used websites for checking local language content (other
than English).................................................................... 127
Table 46: Most used websites for checking local language content
(Hindi) ........................................................................... 130
Table 47: Most used websites for checking local language content
(Tamil)........................................................................... 131

286
Table 48: Most used websites for checking local language content
(Telugu) ......................................................................... 132
Table 49: Most used websites for checking local language content
(Marathi) ........................................................................ 133
Table 50: Most used websites for checking local language content
(Malayalam) .................................................................... 134
Table 51: Most used websites for checking local language content
(Bengali) ........................................................................ 135
Table 52: Most used websites for checking local language content
(Gujarati) ....................................................................... 136
Table 53: Most used websites for checking local language content
(Kannada) ....................................................................... 137
Base: 122Table 54: Preferred blog sites ................................... 137
Table 54: Preferred blog sites ............................................... 138
Table 55: Preferred astrology website ..................................... 139
Table 56: Preferred online learning / education website............... 140
Table 57: Preferred website for sharing pictures online ................ 141
Table 58: Preferred website for professional networking............... 142
Table 59: Preferred website to buy/rent CD/DVD ....................... 143
Table 60: Preferred website for sharing video online ................... 144
Table 61: Preferred website for net telephony........................... 145
Table 62: Favorite TV channels ............................................. 146
Table 63: Favorite newspapers .............................................. 149
Table 64: Favorite magazines ............................................... 151
Table 65: Favorite radio channels .......................................... 154
Table 66: TOM recall for brands............................................. 155

287
Index: Segment wise
detailed tables
Table 1: Gender breakup ..................................................... 159
Table 2: Age group distribution ............................................. 160
Table 3: City class - by population size .................................... 161
Table 4: City class - by market size ........................................ 162
Table 5: Top 10 cities ......................................................... 163
Table 6: Top 10 cities ......................................................... 164
Table 7: Region-wise break-ups ............................................. 165
Table 8: Preferred language of reading .................................... 166
Table 9: Preferred language of reading .................................... 167
Table 10: Preferred language of reading .................................. 168
Table 11: Preferred language of reading .................................. 169
Table 12: Preferred language of reading .................................. 170
Table 13: Socio economic classification ................................... 171
Table 14: Highest educational qualification............................... 172
Table 15: Occupation ......................................................... 173
Table 16: Occupation ......................................................... 174
Table 17: Occupation ......................................................... 175
Table 18: Occupation ......................................................... 176
Table 19: Function / field of occupation .................................. 177
Table 20: Function / field of occupation .................................. 178
Table 21: Head of the household ........................................... 179
Table 22: Monthly family income ........................................... 180
Table 23: Most expensive vehicle owned by the household ............ 181
Table 24: Ownership of credit cards (individually)....................... 182
Table 25: Household asset ownership ...................................... 183
Table 26: Household asset ownership ...................................... 184
Table 27: Household asset ownership ...................................... 185
Table 28: Household asset ownership ...................................... 186
Table 29: Household asset ownership ...................................... 187
Table 30: Current loan liabilities............................................ 188
Table 31: Current loan liabilities............................................ 189
Table 32: Years of experience in using internet.......................... 190
Table 33: No. of household members using internet .................... 191
Table 34: Place of accessing internet ...................................... 192
Table 35: Place of accessing most regularly internet.................... 193
Table 36: Type of internet connection at home .......................... 194
Table 37: Type of internet connection at office ......................... 195
Table 38: Type of internet connection at cybercafe .................... 196
Table 39: Type of internet connection in transit......................... 197
Table 40: Service provider subscribed to at home ....................... 198
Table 41: Service provider subscribed to at home ....................... 199
Table 42: Service provider subscribed to at office....................... 200
Table 43: Service provider subscribed to at office....................... 201
Table 44: Service provider subscribed to at cybercafe .................. 202
Table 45: Service provider subscribed to at cybercafe .................. 203
Table 46: Service provider subscribed to in transit ...................... 204
Table 47: Service provider subscribed to in transit ...................... 205
Table 48: Frequency of accessing internet from home .................. 206
Table 49: Frequency of accessing internet from office ................. 207
Table 50: Frequency of accessing internet from cybercafe ............ 208
Table 51: Frequency of accessing internet during transit............... 209
Table 52: Time of the day accessing internet from home .............. 210

288
Table 53: Time of the day accessing internet from office .............. 211
Table 54: Time of the day accessing internet from cyber café ........ 212
Table 55: Time of the day accessing internet during transit ........... 213
Table 56: Duration of PC usage from home ............................... 214
Table 57: Duration of PC usage from home ............................... 215
Table 58: Duration of PC usage from office ............................... 216
Table 59: Duration of PC usage from office ............................... 217
Table 60: Duration of PC usage from cybercafe .......................... 218
Table 61: Duration of PC usage from cybercafe .......................... 219
Table 62: Duration of PC usage during transit ............................ 220
Table 63: Duration of PC usage during transit ............................ 221
Table 64: Time spent by internet users on watching TV ................ 222
Table 65: Time spent by internet users on reading newspaper ........ 223
Table 66: Time spent by internet users on listening to radio .......... 224
Table 67: Popularity of various internet activities ....................... 225
Table 68: Popularity of various internet activities ....................... 226
Table 69: Popularity of various internet activities ....................... 227
Table 70: Popularity of various internet activities ....................... 228
Table 71: Popularity of various internet activities ....................... 229
Table 72: Popularity of various internet activities ....................... 230
Table 73: Popularity of various internet activities ....................... 231
Table 74: Popularity of various internet activities ....................... 232
Table 75: Online shopping.................................................... 233
Table 76: Response to online marketing stimulus ........................ 234
Table 77: Response to online marketing stimulus ........................ 235
Table 78: Blogging activities ................................................. 236
Table 79: Frequently read blog website ................................... 237
Table 80: Member of an online community ............................... 238
Table 81: Membership by type of online community .................... 239
Table 82: Membership by type of online community .................... 240
Table 83: Membership by type of online community .................... 241
Table 84: Membership by type of online community .................... 242
Table 85: Usage of other language websites .............................. 243
Table 86: Problems faced while surfing the internet .................... 244
Table 87: Preferred website for emailing ................................. 246
Table 88: Top of mind unaided recall - all websites ..................... 247
Table 89: Most used website - all websites................................ 248
Table 90: Preferred info search engine - English ......................... 249
Table 91: Preferred info search engine - local language ................ 250
Table 92: Preferred website for job search ............................... 251
Table 93: Preferred website for search/buy travel products........... 252
Table 94: Preferred website for net telephony........................... 253
Table 95: Preferred website for real estate............................... 254
Table 96: Preferred website for financial news/info .................... 255
Table 97: Preferred website for checking news .......................... 256
Table 98: Preferred website for buying travel products ................ 257
Table 99: Preferred website for buying non-travel products online... 258
Table 100: Preferred website for trading shares/stocks online ........ 259
Table 101: Preferred website to search/trade shares/stocks online.. 260
Table 102: Preferred website for matrimony ............................. 261
Table 103: Preferred website for friendship/dating ..................... 262
Table 104: Preferred website for social networking/communities .... 263
Table 105: Preferred website for games................................... 264
Table 106: Preferred website for mobile content........................ 265
Table 107: Preferred website for instant messaging..................... 266
Table 108: Preferred website for music ................................... 267
Table 109: Preferred website for sports ................................... 268
Table 110: Preferred website for cinema.................................. 269
Table 111: Preferred website for astrology ............................... 270
Table 112: Preferred website for online learning/education........... 271

289
Table 113: Preferred website for share pictures ......................... 272
Table 114: Preferred website for professional networking ............. 273
Table 115: Preferred website to buy/rent movie CD/DVD.............. 274
Table 116: Preferred website for video sharing .......................... 275
Table 117: Preferred website to search/buy non-travel products..... 276
Table 118: City type classification by market size ....................... 278
Table 119: City type classification by population size................... 280
Table 120: Socio Economic Classification (SEC) Grid .................... 281
Table 121: Socio Economic Classification (SEC) Grid for Rural Population
................................................................................... 282

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