Press release November 2013 Product Launch Analytics Innovation of the Week: A nutritional booster shot!

for rice that is rich in "hole #rains

$ice is one of the most %o%ular food sta%les in the "orld& but even rice does not %rovide all of the nutritional #oodness that "e all need on a daily basis' (uaker )ats for $ice %rovides rice "ith a nutritional makeover of sorts& enablin# consumers to %o"er u%! their daily rice meals "ith more "hole #rain #oodness %rovided by oats' Ne" in *alaysia& this %roduct is the +atamonitor ,onsumer Product Launch Analytics innovation of the "eek' Specially designed for consumers who love rice, Quaker Oats for Rice is the new way to add more wholegrain goodness to your rice. These high fi er oats are easy!to!use and are specially made to e cooked with rice. "ust add one cup of oats to two cups of rice and cook as normal. The result is an aromatic dish with a delicious nutty te#ture that has seven times more fi er than white rice, three times more fi er than rown rice and is also rich in magnesium, protein, iron and vitamin $%&. Quaker Oats for Rice is made from natural, whole! rolled oats that are grown in 'ustralia. Tom (ierhile, )nnovation )nsights *irector for *atamonitor +onsumer says that this is a clever way to integrate oats into a ,alaysian diet that is predominantly rice! ased in a relatively seamless way with a product that is designed to work with foods that are already familiar to consumers. -e adds that oats are not only a good source of fi er, ut also have cholesterol!lowering enefits that would e a welcome addition to many rice! ased meals. -N+. Notes for editors

.or more information a out Quaker Oats for Rice, contact/ ,anufacturer/ 0epsico 1,alaysia2 Sdn $hd ,anufacturer3s 'ddress/ %4th .loor, 5est 5ing, 5isma +onsplant &, 6o. 7, "alan SS %89%, :74;; Su ang "aya, Selangor *arul <hsan, ,alaysia ,anufacturer3s 5e site/ www.pepsimalaysia.com 0ackage Type and 0rice/ 8;; gram stand!up ag = 8.>> ,?R 0roduct @aunch 'nalytics from *atamonitor +onsumer 1datamonitorconsumer.com2 is the most comprehensive and detailed source of information for newly launched consumer packaged goods from around the world. *atamonitor +onsumer is part of )nforma plc. Tom (ierhile, )nnovation )nsights *irector for *atamonitor +onsumer, is availa le for comment. To arrange an interview with Tom (ierhile, please contact Airstin Stocker in *atamonitor +onsumer3s press office at B:: 1;2 %:CD C&488: or e!mail Airstin at kirstin.stockerEinforma.com. .or more information on 0roduct @aunch 'nalytics, please contact +lient Services at customerservicesEdatamonitor.com or B:: &; 744% >&;%. A/)01 +A1A*)NI1)$ 0art of )nforma plc., the *atamonitor Froup 1www.datamonitor.com2 is a world!leading provider of premium glo al usiness information, delivering independent data, analysis and opinion across the 'utomotive, +onsumer ,arkets, <nergy G Htilities, .inancial Services, 0harmaceutical G -ealthcare, and Retail industries. +om ining our industry knowledge and e#perience, we assist more than 8,;;; of the world3s leading companies in making etter strategic and operational decisions.