Prepared By:

Nirmal Kathiriya (AM 0612) Kevin Kovadia (AM 0712) Lalit Lalwani (AM 0812) Morakhia Sagar (AM 0912) Neel Patel (AM 1012)

(Group 2: Treasure Hidden Within) Subject Written Analysis and Communications Business proposal

Submitted to

Mrs. Jayashree Rammohan

Date

10 October 2012

Gramin Swasthiya Mission, Thol

Mr. Lalit Lalwani Corporate-Socio Co-ordinator, Group: Treasure Hidden Within, MBA in Technology Management, CEPT University, Ahmedabad-380009

Mr. Patel Human Resource Manager, Claris Life Sciences, Claris Corporate Headquarters, Nr. Parimal Crossing, Ellisbridge, Ahmedabad- 380006 05 October 2012 Tel: +91-79-26563331

Executive Summary:
The village, Thol (25 km from Ahmedabad) is victim of water and mosquito borne diseases like jaundice, malaria and dengue. The death due to the said diseases is 55% of the total deaths caused due to diseases. The said problem could be solved by creating health awareness among the residents. We, a group of students from CEPT University, as a part of our social awareness program took an initiative to educate the residents against these diseases. We have estimated the cost for this program to be a sum of Rs.1,35,000. The fund asked for will be sufficient for the first stage of our program. With the help of corporate giant like Claris Life Science, we aim to educate the residents not only about the prevention of these diseases, but also the ways to decrease the water pollution and water stagnation.

Introduction
We are a group of students from CEPT University and have been assigned a social awareness program with a purpose to conduct a health awareness program for common diseases like malaria, typhoid and jaundice in a village near Ahmedabad. We have targeted Thol village located in Mehsana district of Gujarat, situated 25 km north of Ahmedabad, having two open water bodies and is a frequent victim of water and mosquito borne diseases. We wrote this letter to ask for funding aid in this project.

Statement of need
The village, Thol has about 6500 residents and two water bodies with a problem of water stagnation. Due to water stagnation problem, diseases like malaria and dengue are frequent here. Among the total deaths occurred here in year 2011, 55% were caused because of diseases, where 27% were due to malaria, 22% due to dengue and 31% due to jaundice. This project would help to improve the life of the residents.

Timeline:
Activity
Arrangement for dignitaries and orators Gather volunteers Arrangement of required resources Development of project implementation strategy Conduct seminars and workshops Evaluation of project Prepare final report Total period of project

Duration (Year -2012)

October 15 October 20 October 20 October 25 October 23 October 31 November 1 November 7 November 8 November 9 November 10 November 15 November 16 November 18 October 15 November 18

Months October - 2012 Dates Activities

Arrangement for dignitaries and orators Gather volunteers Arrangement of required

November - 2012

15 17 19 21 23 25 27 29 31 02 04 06 08 10 12 14 16 18

resources Development of project

implementation strategy Conduct seminars workshops Evaluation project Prepare report final of and

Gantt chart: Activity V/s Time

Project Description
Objective
The project is aimed to increase the awareness among the rural Ahmedabad residents regarding the precautionary measures to be taken in order to prevent diseases like malaria, jaundice and dengue. We project to achieve high literacy about these diseases and make people aware about the simple precautions that could result in prevention of the same at the end of this project.

Activities Involved:
Inauguration Seminar Free Medical Check up Free Vaccination and Spray of insecticides Documentaries Games

Project Management: Day 1: 10:00 AM - 11:00 AM Inauguration.

o Inauguration and an opening speech by Dr. Rajiv Kumar Gupta, Principal Secretary and Chairman(Gujarat Water Supply and Sewage Board) honourable IAS officer, on importance of rural health.

 11:00AM -01:00 PM Educational Seminar

o Educate the residents and spread awareness about water logging in open space, ways to prevent mosquito breeding, and the level of cleanliness to be maintained near the sources of water.

01:00 PM 2:30 PM Lunch Time o Lunch for the invited dignitaries & volunteers of the camp.

2:30 PM - 5:00 PM Documentary Showcasing

Showcase of documentaries: o Malaria, the Serial Killer: A documentary on the deaths caused due to malaria, over the world. The death figure due to malaria is twice as compared to the death due to AIDS and much more facts related to malaria. o Jaundice and Hepatitis, breaking myth: A documentary for breaking the myths among the residents about the causes of jaundice and hepatitis, and the ways to prevent them.

5:00 PM 6:00 PM Tea and Snacks, End of Day 1.

o Complementary Tea and Snacks for the participants of the camp. The participants of the Day-1 camp will be given complementary tea and snacks, so as to increase Day-2 participation.

Day 2: 10:00AM 1:00 PM Medical Check up Camp

Free Check up camp for the residents of the village, and diagnosis of malaria, jaundice and dengue.

1:00PM 2:30 PM - Lunch Time

Free complementary lunch for volunteers, doctors and staff.

2:30 PM 5:00 PM - Vaccination and Spray of Insecticide.

Free vaccination and medicines will be given to patients and spray of insecticides at existing and probable mosquito breeding places. Those participants diagnosed with the said diseases will be given appropriate vaccines and medicines.

5:00 PM 5:30 PM Refreshment Break.

Tea and snacks for the volunteers and participants. A small half hour refreshment break for the volunteers and residents participating.

5:30 PM 7:30 PM Informational Games

Informational games to test knowledge of villagers about these diseases. Quiz games and other games such as picture or situation identification games, where the villagers will identify the symptoms of the diseases by identification of the same through pictorial formats of those.

Evaluation Technique:
The following table shows the evaluation procedure to be adopted after implementation.

Evaluation
Project Name: Gramin Swasthya Mission, Thol
Results Expected (From Planned Work) Seminars camps and Awareness To make people aware about diseases like Malaria, Dengue and Jaundice Attendance in Seminars and awareness camp. Indicators to measure results

Vaccinations and Sprays

To cure diseases and stop the mosquito breeding centres.

Voluntary of villagers.

participation

Documentaries and Games

Impart knowledge about the diseases

Answers

given

by

villagers in quiz games at the end of the health program.

Budget
Following are the estimated costs of health awareness program, and all costs are based on approximation:

Particulars Seminar(Activity #1) Seating arrangement Setup costs Transportation for dignitaries Activity #1 Sub-Total

Price 2,000 6,000 4,000 12,000

Medical Check up(Activity #2) Medical instrument rent Surgical tool Wages of Doctors Wages of Nurses Stationery and Printing items Activity #2 Sub-Total Vaccination(Activity #3) Surgical items Wages for lab technicians Air conditioned van rent Transportation for blood samples to Ahmedabad Activity #3 Sub-Total Documentary and Games(Activity #4) Rent of projector and speakers(1 Day) Mic. arrangements Gaming items Activity #4 Sub-Total General(Activity #5) Advertisement Food arrangement Arrangement for night stay Rent for hall for campaign Banners for Claris advertisement Miscellaneous Activity #5 Sub-Total Total estimated expenses Background Information

10,000 5,000 10,000 5,400 2,200 32,600 6,000 4,000 3,000 1,000 14,000 1,000 3,000 2,000 6,000 5,500 50,000 2,000 3,500 1,500 7,000 24,500 1,35,000

CEPT University is acronym for Centre for Environment Planning and Technology, as the name suggest the teaching here is focused on Environment and the students here are also taught to be focused on surroundings and the people around them. Since our admission we have been part of many Corporate Social programs under the leadership of CEPT University.

Following are few of the programs we have been part of: Interactive Workshop: Here we studied public places, and examined the extent to which they are developed with a view of being inclusive to all people, moreover we also made a presentation of our final results in front of dignitaries. Press Coverage. An interview of few students from our group was also aired on DD-national channel, in a program named Yuva Tarvarat, where Social issues like the growth and direction of growth of todays India was discussed. Moreover we all students have been part of one or other social wellness programs conducted by National Service Scheme or other voluntary organizations.

Conclusion
With this project we expect 20% decrease in the death due to malaria, jaundice and typhoid, moreover this will also help us improvise the life standards of the residents of Thol village. With an expenditure of the proposed amount of Rs.1,35,000 your company would get a chance to showcase yourself in an important area of rural Ahmedabad, and thereby increasing your popularity among the rural Ahmedabad. Its a win-win situation for both the company and the villagers, as the villagers will get a better health and it will increase the goodwill of Claris Life Sciences in the market.