Medellin Innovation Summit 2013 - Workshop

Starting the Innovation Journey
By IXL Center
November 14, 2013
Locations: BOLZANO SAN FRANCISCO BOSTON CAIRO DUBAI LONDON SO PAULO SEOUL SHANGHAI TORONTO
ISTANBUL SINGAPORE
Medellin Innovation Summit V1.0 11/14/2013 2013 IXL Center Inc. All Rights Reserved
Objectives
Objectives for todays workshop

Share innovation an management system and a self assessment Understand the importance of getting more dots to connect the dots in new and different ways to create breakthrough innovation Simple steps to get you started Monday morning
Medellin Innovation Summit V1.0
11/14/2013
2013 IXL Center Inc. All Rights Reserved
Agenda
TIME 10:15 10:45
ACTIVITY Introduction Innovation Management System - Strategy - Capacity - Discipline Wrap-Up
12:40
11/14/2013
About IXL Center A Unique Heritage
IXL has a unique heritage in innovation consulting and management education

Management Consulting + Management Education
Innovation Practice Leaders at Arthur D. Little and Monitor Group
Management Consulting
Innovation Management Capability Building
Management Education
Innovation Department Heads of Graduate Business Schools
1985
1964
2002
2009
2004
2007
11/14/2013
About IXL Center Value Proposition
Our programs help organizations get started, deliver breakthrough results while building innovation capabilities
High Performance Innovation Programs

Breakthrough Results Program Jump Start Program
Build organizational excitement, clarity and alignment to start the innovation journey Develop bigger, better and bolder concepts and drive them faster and cheaper to implementation
Capability Building Program
Develop strong organizational and performance capabilities around Innovation Strategy, Capacity and Discipline
That Drive Sustainable Business Growth

About IXL Center Thought Leadership
IXL builds thought leadership through books and codification of innovation management methods and tools
Books on Leading Trends
How To Manuals
Making it Real
Courses & Certificates
Audit Tool
Eureka Online
Team Feedback Tool
Online Tools
6
11/14/2013
About IXL Center Partnerships
We have many strategic partnerships to drive innovation globally
University Partnerships
Strategic Partnerships
11/14/2013
About IXL Center Locations
IXL is a global firm with offices and teams in locations around the world
Boston Bolzano Dubai Cairo London
Istanbul
Istanbul
San Francisco Seoul Shanghai Singapore Sao Paulo
11/14/2013
Making Innovation Real Challenges
Let us consider the following question...
What are ways to sabotage innovation or an innovation initiative?

Making Innovation Real Challenges
Output Barriers to Innovation
What are ways to sabotage innovation or an innovation initiative?

Barriers to Innovation
1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
10
Agenda
TIME 10:15 10:45
12:40
11/14/2013
11
Making Innovation Real Key Elements
During yesterdays presentation we defined key innovation and business development competencies: Strategy, Capacity and Discipline How to Innovate?
Where to Innovate?
How to sustain Innovation?

12
Making Innovation Real Innovation Management Framework
This presentation focuses on building an effective business innovation strategy that addresses the key questions of What? Why? Where? And When?
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13
Making Innovation Real Innovation Management Framework
This presentation focuses on building an effective business innovation strategy that addresses the key questions of What? Why? Where? And When?
11/14/2013
14
Making Innovation Real Definition Business Innovation
Business innovation is the creation AND capture of new value in new ways
New Networks and Partners New Pricing Strategies
PRICING MODEL PRODUCTION
Technologies Processes Assets
New Business Models
OFFERING
Products Services Systems Brand
DELIVERY
Occasions Locations Channels
MARKETS
Customers Needs Experiences
NETWORKS & PARTNERS
New Ways to Produce
New Offerings
New Ways to Deliver
New Customers + Experiences
New Top Line Growth
New Cost Reductions
New Strategic Premiums
New Real Options

15
11/14/2013
Making Innovation Real Where to Innovate? Example
Pick a new field of play focus innovation

A new era is beginning in the global automotive industry. At Nissan and Renault, we are working to lead the way to mass-market zero-emission mobility.
- Carlos Ghosn, President and CEO of Renault/Nissan
Industry Definition
Traditional Automotive Industry
Source: Jonash, Ronald and Patel, Hitendra. Thinking and Acting Differently to Make Innovation Real.
11/14/2013
16
Making Innovation Real Where to Innovate? Concepts, Partners and Sequencing
Visualize opportunities through concepts and partners
Batteries
Charging Technology
Charging Station Network
Source: Jonash, Ronald and Patel, Hitendra. Thinking and Acting Differently to Make Innovation Real. Medellin Innovation Summit V1.0
11/14/2013
17
Making Innovation Real Strategy Why Innovate?
A Case for Change helps define the Growth Gap and the Investment Profile defines acceptable types of projects to close the Growth Gap
Ambitious CEO Changing Environment Competition Demanding Customers Other
How much?
Local/Global Incremental/ Breakthrough Core/ Far from Core
When?
Stretch Targets
Small/Big Investment Other
Metrics
11/14/2013
18
Strategy Summary
Our company needs innovation to close an emerging growth gap and has made commitments to invest in specific types of projects
FIELDS OF PLAY
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19
What Can You Do Monday Morning Recommendations
Strategy Recommendations
1
Agree on a definition of innovation
Create a compelling case for change that gives Innovation a purpose (reason)
Pick your spot to focus innovation
Visualize opportunities through concepts and partners
11/14/2013
20
Agenda
TIME 10:15 10:45
12:40
11/14/2013
21
Making Innovation Real Framework
Innovation Capacity defines how to drive ideas to commercialization

INNOVATION DEFINITION
WHAT
BUSINESS INNOVATION BREAKTHROUGH
INNOVATION STRATEGY
WHERE
INNOVATION DISCIPLINE
LEADERSHIP
INNOVATION STRATEGY
WHY
INNOVATION CAPACITY
RESOURCES PEOPLE PROCESSES HOW MUCH
WHEN
WHAT INVESTMENTS
METRICS BEHAVIORS
11/14/2013
22
Ideation Process Structured Approach
Recall that our structured approach to innovation covers five critical steps to generate new ideas and develop them into powerful, actionable concepts
PROCESS
Innovation Intent
Generate More Dots, Better Dots
Organize + Connect the Dots
Prioritize + Refine Solutions
Set the Action Plans
11/14/2013
23
Innovation Techniques Fundamentals
Thinking Styles / Hats
We must be aware of which step we are in and use the appropriate working hat
Organized, Controlled Creative, New Thinking Optimistic, Positive Cautious, Critical
Organized, Organized, Controlled Controlled Creative, New Thinking Optimistic, Positive Cautious, Critical
Analytical
Analytical
Analytical
Analytical
Analytical
Emotional, Intuitive
Medellin Innovation Summit V1.0 11/14/2013
Emotional, Intuitive 24
Innovation Techniques Tools to Think and Act Differently Teams
Each of the exercises we will go through today will have individual, pair and group elements
Idea Fragment Concept Development Robust Concept
Individual
Support and Buy-in
Project Team
11/14/2013
25
Ideation Process Structured Approach Example
Example Challenge: Is the crown made of real gold?
Set the Goal
Generate More Dots, Better Dots
Organize + Connect the Dots
Prioritize + Refine Solutions
Set the Action Plans
Real or not?
Action!
11/14/2013
26
Making Innovation Real Capacity Concept to Customer
Build a flexible and disciplined concept to commercialization process

John Chambers
CEO, Cisco
$$
Insights Unmet Needs Pain Points Other
Eureka!
Pursuit
Realization
$$$ $$
Multi-Sourced Idea Generation
Multi-Horizon Concept Development
Multi-Track Pipeline Management

11/14/2013
Multi-Channel Execution
27
Making Innovation Real Capacity Innovation Roles
Have someone responsible to lead innovation management in your organization

Common Pitfalls of Business Function-led Innovation
Creating Space + Direction for Growth
STRATEGY
Valuing Uncertainty, Options + Pipelines
FINANCE
STRATEGY
Trained to make decisions based on hard facts and numbers, pursuing only proven opportunities Targets set based on budget and not stretch
FINANCE
Plays a role of innovation gatekeeper by screening ideas using financial index such as ROI and payback period Ideation scope is constrained by budget
A CHIEF INNOVATION OFFICER must pull the pieces together

MARKETING
Consumer + Customer Insights
MARKETING
Tends to stick to incremental changes due to focus on short-term visible results and existing customers needs Not good at identifying unmet customer needs or generate breakthrough ideas Pursues endless technological excellence, ignoring marketability in many cases May end up with over-engineered products disconnected to customers, and lose best commercialization timing
Seeing Opportunities for New Solutions
R&D
R&D
11/14/2013
28
Making Innovation Real External Partnering Looking across the Value Chain - Examples
Teaming outside of your organization and learning to play with others Examples from the Koreans
Partnerships and alliances are key to our success
We believe that in markets driven by common standards, alliances are an important way to spur consumer acceptance and overall success
Kun-Hee Lee, Chairman
11/14/2013
29
Capacity Summary
11/14/2013
30
Capacity Recommendations
Have someone responsible to lead innovation management in your organization
Design a flexible and disciplined concept to commercialization process (not stage-gate) Collaborate across the value chain to go fast
Make Collaborate Buy
11/14/2013
31
Agenda
TIME 10:15 10:45
12:40
11/14/2013
32
Making Innovation Real Framework Discipline
Innovation Discipline enables people to finish what they start

INNOVATION DEFINITION
WHAT
BUSINESS INNOVATION BREAKTHROUGH
INNOVATION STRATEGY
WHERE
LEADERSHIP
INNOVATION STRATEGY
WHY
INNOVATION CAPACITY
RESOURCES PEOPLE PROCESSES HOW MUCH
WHEN
WHAT INVESTMENTS
METRICS BEHAVIORS
11/14/2013
33
Making Innovation Real Discipline Metrics Rewards & Recognition
Use metrics to measure innovation and recognize your innovators Intel turns USB man into rock star
http://www.youtube.com/watch?v=tzsa4Byrso0
34
11/14/2013
Discipline Summary
METRICS
11/14/2013
35
Discipline Recommendations 8
Look around for what-if and whats-next while delivering on the near term
Create time and space for employees to experiment
10
Embrace Differences to source ideas and gain complementary capabilities
11
Use system-wide Innovation metrics to drive the right behaviors and innovation results
36
Agenda
TIME 10:15 10:45
12:40
11/14/2013
37
Starting the Innovation Journey What to do Monday morning
With the ideas generated, think of actions you can do Monday morning to start acting and thinking differently
Things I can do Monday morning Things that needs my boss help Things I need help from the outside
11/14/2013
38
Starting the Innovation Journey Innovation Audit
We have an innovation Audit tool that you can take as an individual or as a company. If IXL is happy to review your Audit results
What you need to do What we would do
Inputs 30 people across multiple functions and levels
IXL Center assessment of your company and 1 hour discussion
http://innovation-online.net/audit/display_results.php 39
11/14/2013
Thank you
Hitendra Patel Managing Director +1-617-259-8417 Hitendra.Patel@ixl-center.com www.ixl-center.com
Follow us on...
@IXL_Center
40

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Starting the Innovation Journey

Objectives for todays workshop

Medellin Innovation Summit V1.0

2013 IXL Center Inc. All Rights Reserved

TIME 10:15 10:45

ACTIVITY Introduction Innovation Management System - Strategy - Capacity - Discipline Wrap-Up

Medellin Innovation Summit V1.0

2013 IXL Center Inc. All Rights Reserved

About IXL Center A Unique Heritage

IXL has a unique heritage in innovation consulting and management education

Innovation Practice Leaders at Arthur D. Little and Monitor Group

Innovation Management Capability Building

Medellin Innovation Summit V1.0

2013 IXL Center Inc. All Rights Reserved

About IXL Center Value Proposition

High Performance Innovation Programs

Capability Building Program

That Drive Sustainable Business Growth

About IXL Center Thought Leadership

Courses & Certificates

Team Feedback Tool

Medellin Innovation Summit V1.0

2013 IXL Center Inc. All Rights Reserved

About IXL Center Partnerships

We have many strategic partnerships to drive innovation globally

Medellin Innovation Summit V1.0

2013 IXL Center Inc. All Rights Reserved

About IXL Center Locations

San Francisco Seoul Shanghai Singapore Sao Paulo

Medellin Innovation Summit V1.0

2013 IXL Center Inc. All Rights Reserved

Making Innovation Real Challenges

Let us consider the following question...

What are ways to sabotage innovation or an innovation initiative?

Making Innovation Real Challenges

Output Barriers to Innovation

What are ways to sabotage innovation or an innovation initiative?

TIME 10:15 10:45

ACTIVITY Introduction Innovation Management System - Strategy - Capacity - Discipline Wrap-Up

Medellin Innovation Summit V1.0

2013 IXL Center Inc. All Rights Reserved

Making Innovation Real Key Elements

How to sustain Innovation?

Making Innovation Real Innovation Management Framework

Medellin Innovation Summit V1.0

2013 IXL Center Inc. All Rights Reserved

Making Innovation Real Innovation Management Framework

Medellin Innovation Summit V1.0

2013 IXL Center Inc. All Rights Reserved

Making Innovation Real Definition Business Innovation

New Business Models

NETWORKS & PARTNERS

New Ways to Produce

New Ways to Deliver

New Customers + Experiences

New Top Line Growth

New Cost Reductions

New Strategic Premiums

New Real Options

Medellin Innovation Summit V1.0

2013 IXL Center Inc. All Rights Reserved

Making Innovation Real Where to Innovate? Example