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Community Survey
August 2009
Prepared by: Linda Venturoni
Methodology
y Key Issues
{ Town services
{ Most important issues
{ Community trade-offs
{ Sense of community
{ Values
{ Community Assessment/Performance
Survey Instrument & Methodology
y 1st Mailing
{ Survey respondents received a letter in the mail encouraging
them to go on-line and fill out the survey. They were given the
web page and an identification number.
y 2nd Mailing
{ Anyone who did not respond to the 1st mailing, received a
reminder letter, survey form, and stamped, addressed return
envelope.
y The same survey instrument was used for both samples
y 115 questions total
Survey Instrument & Methodology
Frisco Businesses:
y 1st e-mail
{ Business contacts received an e-mail inviting them to
participate in the survey. They were given an identification
number and a link to click on to go directly to the survey.
y Reminder e-mails
{ Anyone who did not respond to the 1st email, received up to
three reminder e-mails encouraging them to respond.
y The business survey had 17 questions total
Three Surveys
Mail/Internet
Samples: Sample Mailed Delivered Returned % *Standard
Frame Error
Internet
%
Responses 2003 2006 2009
2006-2009
y Assessor’s List
{ ALL (n=541)
{ Second Homeowner (n=466)
{ Full Time (FT) (n=59)
SURVEY RESULTS:
HOMEOWNER AND
VOTER RESPONDENTS
4. Are you a …..
Voters
Other:
Voters
1. Northeast Frisco
2. Northwest Frisco
3. Central Frisco
6. Other:
0 50 100 150
6. Length of Residency
Voters
1-2 years
31%
3-5 years
0 20 40 60 80 100
2009 Town of Frisco Community Survey
Most Important Issues
Assessor List
FT 2nd Home ALL Voter
n = 59 n = 466 n = 541 n = 354
Preservation of small town character 64.4% 81.7% 79.2% 64.7%
Cost of living 52.5% 29.7% 33.5% 56.5%
Affordable housing 49.2% 33.0% 35.1% 47.7%
Managing growth 47.5% 60.8% 58.7% 45.5%
Preservation of open space 49.2% 68.3% 64.7% 43.5%
Economic development 44.1% 30.2% 31.4% 40.7%
Loss of middle class 32.2% 14.7% 17.5% 38.1%
Environmental sustainability 28.8% 38.8% 36.6% 35.9%
Traffic congestion 18.6% 29.3% 27.7% 24.0%
Public transportation 22.0% 20.5% 20.6% 18.6%
Historic preservation 22.0% 25.0% 24.9% 18.1%
Water quality 11.9% 16.4% 15.6% 13.3%
Other: 13.6% 11.9% 12.1% 11.0%
Public safety 5.1% 8.8% 8.4% 8.5%
Child care 10.2% 0.9% 1.9% 8.2%
Air quality 6.8% 10.1% 9.9% 7.6%
Missing Cases 0.0% 0.4% 0.6% 0.0%
Assessor List
FT 2nd Home ALL Voter
n = 59 n = 466 n = 541 n = 354
Appearance of town 90% 95% 95% 88%
Parks & trails 81% 95% 93% 85%
Scenic/visual quality 86% 94% 93% 85%
Sense of community 83% 74% 75% 85%
Wildfire mitigation 75% 76% 76% 77%
Environmental sustainability 72% 77% 76% 73%
Recreation opportunites 74% 85% 83% 73%
Open space areas 71% 87% 84% 70%
Job opportunities 50% 29% 33% 60%
Public safety 63% 68% 67% 60%
Economic development 58% 52% 53% 59%
Public transit services 53% 54% 54% 58%
Affordable housing 58% 34% 38% 57%
Traffic flow 49% 56% 55% 56%
Arts & Culture 54% 59% 58% 54%
Shopping opportunities 37% 42% 42% 34%
Parking 21% 30% 29% 31%
Affordable childcare 30% 7% 10% 24%
Assessor List
FT 2nd Home ALL Voter
n = 59 n = 466 n = 541 n = 354
Economic development $14.55 $12.22 $13.54 $14.80
Affordable housing $16.07 $10.17 $12.86 $16.42
Recreational amenities $16.82 $22.44 $21.71 $17.91
Open space areas $15.47 $18.42 $17.83 $13.47
Special events/festivals $13.64 $13.30 $13.40 $14.54
Environmental sustainability $12.00 $14.53 $14.15 $12.68
Tourism marketing $11.00 $8.79 $9.28 $10.52
Total $99.55 $99.88 $102.78 $100.34
1st Choice
2nd Choice
3rd Choice
28. How do you find out about Town events and
issues?
Voters
Assessor List
FT 2nd Home ALL Voter
n = 59 n = 466 n = 541 n = 354
July Fourth Parade, Music and/or Fireworks 93% 94% 94% 92%
Barbecue Challenge 81% 67% 69% 91%
Town Clean-Up Day 86% 57% 61% 86%
Music on Main 68% 68% 68% 74%
Trick or Treat on Main Street 58% 24% 28% 58%
Music in the Park 68% 73% 71% 55%
Tubbs Romp to Stomp Out Breast Cancer 49% 21% 24% 41%
Run the Rockies 44% 32% 34% 35%
Vettes on the Rockies 25% 36% 36% 32%
Main Street Easter Egg Hunt 36% 18% 20% 29%
Avon Breast Cancer Walk 27% 26% 27% 28%
Founders' Day 34% 25% 26% 24%
Canine 4k 32% 16% 18% 22%
Beetlefest 14% 13% 13% 22%
Town of Frisco/Chamber Mixer (August) and/or Chili
Cook-off (December) 14% 24% 23% 21%
Spontaneous Combustion Community Bonfire 19% 9% 10% 20%
Visits with Santa in the Historic Park 25% 16% 18% 20%
Gold Rush 27% 11% 13% 19%
State of Town Breakfast 20% 15% 16% 18%
America's Cup Flyfishing 14% 14% 14% 14%
Frisco Cyclecross 17% 12% 12% 13%
Assessor List
FT 2nd Home ALL Voter
n = 59 n = 466 n = 541 n = 354
Snow removal 93% 91% 91% 88%
Marina amenities 89% 74% 76% 81%
Frisco Historic Park 80% 78% 78% 81%
Tap water service 91% 82% 83% 80%
Paved pathway 77% 85% 84% 79%
Main Street ambience 83% 84% 84% 78%
Condition of streets 86% 80% 80% 77%
Public landscaping 88% 76% 78% 76%
Nordic center facilities 84% 77% 77% 76%
Police services 72% 79% 78% 66%
Recreation programs 59% 59% 58% 63%
Satisfaction 67% 69% 69% 61%
Customer service 72% 52% 54% 50%
Gathering feedback 51% 55% 55% 48%
Information dissemination 51% 42% 43% 48%
Town council 50% 35% 37% 43%
Effective future planning 33% 44% 42% 39%
Frisco's channel 10 programming 45% 43% 41% 31%
Building permit process 20% 25% 24% 26%
2009-2006
2006 2009 Difference
Voter Voter Voter
n=215 n = 354 n = 354
Tap water service 86% 80% -6%
Public landscaping 80% 76% -4%
Condition of streets 78% 77% -1%
Police services 66% 66% 0%
Snow removal 87% 88% 1%
Frisco's channel 10 programming 29% 31% 2%
Main Street ambience 76% 78% 2%
Customer service 47% 50% 3%
Nordic center facilities 71% 76% 5%
Recreation programs 58% 63% 5%
Building permit process 21% 26% 5%
Paved pathway 73% 79% 6%
Frisco Historic Park 75% 81% 6%
Town council 27% 43% 16%
Marina amenities 61% 81% 20%
2009 Town of Frisco Community Survey
Sense of Community
Assessor List
FT 2nd Home ALL Voter
n = 59 n = 466 n = 541 n = 354
Frisco Residents and I value the same
things 53% 60% 60% 57%
I am aware of the current issues the
town leaders are facing 65% 33% 37% 61%
It is very important to me to be a part of
the Frisco community 81% 49% 53% 76%
If there is a problem in this community,
residents can get it solved 58% 44% 45% 51%
Assessor List
FT 2nd Home ALL Voter
n=59 n=466 n=541 n=354
Pedestrian crosswalks 75% 75% 75% 82%
Landscaping 79% 71% 72% 78%
Banners & decorations 73% 76% 75% 77%
Signage 77% 72% 72% 76%
Sidewalks 68% 76% 74% 75%
Street lights 76% 67% 67% 71%
Parking spaces 70% 62% 62% 63%
Benches/bike racks 56% 53% 53% 56%
Voters
400
300
200
100
0
Yes No
73. Do you own the home you currently live in?
Voters
300
250
200
150
100
50
0
Own Rent
74. Family Status:
Voters
Single, no children
Single, with children
Single, children no longer at home
Couple, no children
Couple, with children
Couple, children no longer at home
Other
0 50 100 150
75. Age
Voters
80
60
40
20
0
under 20 20-24 25-34 35-44 45-54 55-64 65-74 75 or older
76. Gender
Voters
200
150
100
50
0
Male Female
77. Level of Education
Voters
0 50 100 150
78. Employment Status:
Voters
Part-time employed
Full-time employed
Retired
Looking for work
Self employed
Work more than one job
Other
0 50 100 150
79. If employed, in which community is your primary
job located?
Voters
Frisco area
Dillon area
Silverthorne area
Breckenridge area
Copper Mountain area
Keystone area
Work at home
Work outside Summit County
Other:
0 50 100 150
80. Annual Household Income:
Voters
$0-14,999
$15,000 - 34,999
$35,000 - 49,999
$50,000 - 74,999
$75,000 - 99,999
$100,000 - 149,999
$150,000 -199,999
$200,000 - 299,999
$300,000 - $499,999
$500,000 - $999,999
$1,000,000+
0 20 40 60 80
2009 Town of Frisco Community Survey
Assessment
Assessor List
FT 2nd Home ALL Voter
n = 59 n = 466 n = 541 n = 354
Appearance of town 88% 88% 88% 86%
Scenic/visual quality 79% 84% 84% 85%
Parks and trails 91% 90% 89% 84%
Recreation 84% 88% 87% 83%
Public transit services 78% 75% 75% 77%
Public safety 79% 81% 80% 77%
Open space areas 53% 61% 61% 65%
Sense of community 59% 69% 68% 60%
Parking 57% 54% 54% 55%
Wildfire mitigation 51% 37% 39% 44%
Traffic flow 54% 49% 50% 43%
Arts and culture 29% 52% 50% 41%
Environmental sustainability 38% 47% 46% 41%
Shopping opportunities 36% 47% 45% 39%
Economic development 27% 31% 31% 29%
Affordable childcare 18% 8% 9% 15%
Job opportunities 16% 9% 10% 10%
Affordable housing 13% 8% 8% 9%
2006 2009
Assessment Assessment Difference
Voter Voter Voter
n = 215 n = 354 n = 354
Job opportunities 24% 10% -14%
Recreation opportunities 89% 83% -6%
Sense of community 64% 60% -4%
Shopping opportunities 43% 39% -4%
Economic development 31% 29% -2%
Parking 56% 55% -1%
Scenic/visual quality 86% 85% -1%
Public safety 77% 77% 0%
Wildfire mitigation 43% 44% 1%
Parks & trails 82% 84% 2%
Affordable childcare 12% 15% 3%
Affordable housing 4% 9% 5%
Appearance of town 80% 86% 6%
Traffic flow 37% 43% 6%
Open space areas 58% 65% 7%
Arts & Culture 28% 41% 13%
Public transit services 64% 77% 13%
Shopping:
Voters Groceries
Frisco
Breckenridge
Dillon
Silverthorne
Unincorporated
Denver Metro
Mail-Order/Internet
None of the above
Frisco
Breckenridge
Dillon
Silverthorne
Unincorporated
Denver Metro
Mail-Order/Internet
None of the above
Voters Clothing
Frisco
Breckenridge
Dillon
Silverthorne
Unincorporated
Denver Metro
Mail-Order/Internet
None of the above
Frisco
Breckenridge
Dillon
Silverthorne
Unincorporated
Denver Metro
Mail-Order/Internet
None of the above
0 50 100 150
Shopping:
Frisco
Breckenridge
Dillon
Silverthorne
Unincorporated
Denver Metro
Mail-Order/Internet
None of the above
0 50 100 150
Shopping:
Frisco
Breckenridge
Dillon
Silverthorne
Unincorporated
Denver Metro
Mail-Order/Internet
None of the above
Frisco
Breckenridge
Dillon
Silverthorne
Unincorporated
Denver Metro
Mail-Order/Internet
None of the above
Voters Appliances
Frisco
Breckenridge
Dillon
Silverthorne
Unincorporated
Denver Metro
Mail-Order/Internet
None of the above
0 50 100 150
Shopping:
Voters Entertainment/restaurants
Frisco
Breckenridge
Dillon
Silverthorne
Unincorporated
Denver Metro
Mail-Order/Internet
None of the above
Voters
250
200
150
100
50
0
Right direction Wrong direction Other:
SURVEY RESULTS:
2nd HOMEOWNERS:
2009 Town of Frisco Community Survey
Current use of second home property
Business
150
100
50
0
Yes No
If no, where do you live?
Business
Breckenridge
Dillon
Silverthorne
Unincorporated Summit County
Grand County
Park County
Denver Front Range
Other
0 10 20 30 40 50
What type of business?
Business
Automotive service
Building construction/maintenance
Food and beverage establishment
Health/medical service
Lodging
Personal Service
Professional Services
Real Estate/Property Management
Recreation Services
Retail
Other:
0 10 20 30 40 50
Business Location:
Business
4. Other:
Business: Own or rent?
Business
150
100
50
0
Own Rent
How long have you operated your business in
Frisco?
Business
1-2 years
3-5 years
6-10 years
11-20 years
21+ years
0 10 20 30 40
Where do employees reside?
Business
Frisco
Breckenridge
Dillon
Silverthorne
Unincorporated Summit County
Grand County
Park County
Lake County
Other
0 20 40 60 80
How many employees (peak season)?
Business
100
80
60
40
20
0
0-3 4-9 10-19 20-29 30+
In the near future (3-5 years) do you anticipate…
Business
Other:
0 20 40 60 80 100
Biggest Challenges to Business
Business
Inadequate sales
Marketing costs
Competition with the Internet
Competition with Silverthorne/Dillon
Competition with Breckenridge
Competition with Denver/Front Range
High cost of doing business
Business location
Employee recruitment/retention
Business taxes
Tourism fluctuations
Parking
Cost of employee health benefits
Lack of affordable housing for employees
Other:
0 20 40 60 80 100
Preferred Public Investments
Business
Streamlined permitting
Financial assistance
Other:
0 20 40 60 80
Why operate your business in Frisco?
Business
Close to home
Income generation
Close to recreational amenities
Quality of life
Good business opportunities
Proximity to Interstate 70
Proximity to large resort(s)
Central location in Summit County
Seasonal diversity
Potential for growth
Other
0 50 100 150
CONCLUSIONS AND
RECOMMENDATIONS
Most Important Issues
y Appearance of town
y Parks & trails
80’s
y Scenic/visual quality
y Sense of community
y Wildfire mitigation
y Environmental sustainability
70’s
y Recreation opportunities
y Open space areas
y Recreational amenities
y Affordable housing
y Economic development
y Open space areas
Exceeding expectations:
y Parking (24%)
y Public transit services (19%)
y Public safety (17%)
y Recreation opportunities (10%)
Direction
Right direction:
{ Voters 73%
{ Full-timehomeowners 75%
{ 2nd homeowners 86%
Business Survey
y Write-in responses
y Full Survey Findings y 100+ pages
y PowerPoint presentation
y What makes you feel
most proud about the
y Spreadsheet Analysis Town of Frisco?
y Suggestions and
y Cross-tab analysis recommendations
y Interactive slides y Complaints and
compliments
y Summary Report
y Additional details to
responses
y Suggestions from the
business community
www.townoffrisco.com