Executive Summary ASDA Stores Ltd is a British super market which retails food, toys, clothing and general

merchandise. ASDA is one of the biggest super markets in United Kingdom. ASDA have nearly 400 supermarkets and Living stores across the UK including 15 stores in Northern Ireland. This assessment described about ASDA`s Industrial Analysis, Aims, objectives &Measure (vision, mission), Marketing Strategies Strategic planning, Mixture of Marketing, Analysis about PESTEL, Market Segmentation, SWOT analysis. All these part will be described based on ASDA. How these are important to a business and what is impact of these in ASDA business? Introduction Marketing is about understanding and finding customer demands to provide products or services to individual customers. Marketing is essentially about marshalling the resources of an organization so that they meet the changing needs of the customer on whom the organization depends.[Palmer] According to the definition of Marketing this is very important to a company to maintain marketing strategy in the company. ASDA has different kind of strategy to maintain their business. In ASDA business policy we can find PESTEL and SWOT. ASDA got its name in 1965 acquit chain of three supermarket. ASDA was formed by a group of Yorkshire in 1965.ASDA is an abbreviation of Asquith and Dairies. ASDA is second largest company after Tesco in United Kingdom. In December 2010, 16.5% of UK grocery shoppers used ASDA for their main shop, with 'special offers' the most cited reason for its popularity. ASDA have over 80 optical departments and over 150 pharmacies across the UK. The ASDA Head Office of Gorge clothing is in Leicestershire. PESTEL The PESTEL analysis is a frame of environment that is used for scan a company operates. PESTEL is an acronym for the following factors: political, economic, social, technological, environmental and legal factor. In company strategy these factors play the major role in value creation opportunities. However they are usually outside the control of the company and must normally be considered as either threats or opportunities (Johnson, 2005). Company Profile ASDA was sold to Wal-Mart in 1990 and the prize was 6.7b pounds. As an American business corporation wall-mart make a chain in retail shop and warehouse.

Political Factor As a company ASDA handle the political factors to run their business such as taxation, employment law, protection, regulation (environment, industry, competitive) political issues, and local area structure. When topic is tax, ASDA keep government initiative. If the government increase the tax end user face low available income. This affects ASDA in their clothing and foodstuffs. Before built a building ASDA carefully look the environment for keeping severance the building. ASDA aims to assist contention in the commission markets to improve the functioning of the market and to secure basic user interests in the company but not forcedly. The impact of EU Framework on ASDA is remarkable. Economic Factors Gross domestic product (GDP) is the most common indicator to justify a nations economic movement. This indicates the production motion of resident inventor, assumed the sum of gross value added from all motion within an economy. Economic factors such as interest, income, recession effect on ASDA business policy. In November 2008 ASDA was the best in British grocery market by performed increasing sales 8.7% (Nielsen).Most important is that, it was the crisis time of global finance. The strong growth comes in October.

Source: The Nielsen Company August 9 November 1, 2008). Social Factors Social factors depend on end user taste and their lifestyle for ASDA supermarket, opportunities and threats both base on these in a supermarket. Opportunities for open new market and customer, similarly lost customer is a cause of threat. Add alcohol is a social factor for supermarket like ASDA. Health and safety, social aspects, residents rate, carrier opportunities are the social factor. Fashion and style affects the demand for supermarket goods. Process of

becoming old may imply a minor and less-willing employer which increase the labour cost.

Aims and Objectives of ASDA

ASDA PLC follows the different aims and objectives for business progress and stay in the market. One of the aims of ASDA as a super market is to keep the sales. ASDA was in the second position last year as a super market. ASDA has a large number of customers for dealing each and every day. To sustain in competitive market ASDA maintain the company and always looking for increase the number of shop. ASDA want to make outline about the competitor and try to lead the market. Obviously increase the profit is the main goal of ASDA as a retailer, and they are success to achieve their target. ASDA is well known to the customer by the products and service. ASDA provide parking area in each shop as a part of customer service. Recycle the waste is one of the objectives of ASDA. Marketing Policy ASDA is famous for memorable market policy. Every single year ASDA prepare for Christmas invest money for shop and the workers. In 2008 November ASDAs invest was 16million. Some of the recent marketing strategies ASDA has followed are: ASDA has strived for brand integration across cultures, countries and also for markets. ASDA has focused on producing materials that are culturally appropriate, sensitive and relevant to local communities. They have even trained their associates to understand the consumer behaviour for maximum advantage. ASDA has always being avoiding comparative competitive marketing that could impact negatively on the brands of other online grocery shops/ chain super markets and suppliers or partners. Always follows the chain of command strictly that allows for efficient, cost effective and timely responses to competitive marketing situations.