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  • Frasier renewal negotiations between NBC and Paramount

    Enviado por

    Shadab Ashfaq
    457 visualizações7 páginas
    The parties involved in the negotiation were the National Broadcasting Company (NBC) and Paramount Studio over the licensing fees for the television show Frasier. NBC wanted to pay under $5 million per episode while Paramount Studio demanded $6 million per episode. NBC did not want a three-year licensing agreement and proposed ratings-based bonuses, while Paramount wanted a 20% hike in fees and initially insisted on a three-year contract. There was a zone of potential agreement between $5-5.5 million per episode based on ratings bonuses. However, obstacles to an agreement included Paramount's aggressive initial stance without considering alternatives to NBC, NBC's past treatment of the Frasier crew, and Paramount's

    Descrição original:

    Fraiser

    Título original

    Frasier Group

    Direitos autorais

    © Attribution Non-Commercial (BY-NC)

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    PDF, TXT ou leia online no Scribd

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    The parties involved in the negotiation were the National Broadcasting Company (NBC) and Paramount Studio over the licensing fees for the television show Frasier. NBC wanted to pay under $5 million per episode while Paramount Studio demanded $6 million per episode. NBC did not want a three-year licensing agreement and proposed ratings-based bonuses, while Paramount wanted a 20% hike in fees and initially insisted on a three-year contract. There was a zone of potential agreement between $5-5.5 million per episode based on ratings bonuses. However, obstacles to an agreement included Paramount's aggressive initial stance without considering alternatives to NBC, NBC's past treatment of the Frasier crew, and Paramount's

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    457 visualizações7 páginas

    Frasier renewal negotiations between NBC and Paramount

    Enviado por

    Shadab Ashfaq
    The parties involved in the negotiation were the National Broadcasting Company (NBC) and Paramount Studio over the licensing fees for the television show Frasier. NBC wanted to pay under $5 million per episode while Paramount Studio demanded $6 million per episode. NBC did not want a three-year licensing agreement and proposed ratings-based bonuses, while Paramount wanted a 20% hike in fees and initially insisted on a three-year contract. There was a zone of potential agreement between $5-5.5 million per episode based on ratings bonuses. However, obstacles to an agreement included Paramount's aggressive initial stance without considering alternatives to NBC, NBC's past treatment of the Frasier crew, and Paramount's

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 7

    Parties involved & their interests

    National Broadcasting Company


    (wanted to pay under $5 million per episode)

    Paramount Studio
    (demanded $ 6 million per episode)

    How Parties Influenced the negotiation process and its outcome


    NBC Want to pay 5% less licensing fee that they are currently paying to Paramount Studio for Frasier Dont want to commit to three year licensing agreement Proposed ratings based increase and decrease in the Bonus payment to Paramount PARAMOUNT STUDIO(FRASIER) Want to renew the contract with 20% hike in the previous licensing fee Initially insisted in three year contract but later put that issue off the negotiation table Refused to go below $5.5 mn licensing fee Mentioned to move to competitor(s) Network CBS etc in case their interests are not taken care off

    BATNA & ZOPA


    ZOPA: NBC offered creative bonus Paramount not having BATNA offer based on ratings.

    NBC

    If Paramount believes their show is good, they must go for the bonus offer, but try and fix the slot as NBC Paramount No BATNA

    might later switch slots to bring the


    ratings down.

    Value

    GAIN

    Amicable Negotiation
    Bitter Negotiation

    LOSS

    Obstacles

    Paramount taking a very aggressive stand at the outset without considering its BATNA

    The bad treatment of Frasier crew and show from NBC

    Plans to subvert NBC , deviating from economic issues

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