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Karnataka Soaps And Detergents Limited (KS&DL)

TABLE OF CONTENTS

Chapter No

Title

Page No

1 2 3 4 5 6 7 8

INTRODUCTION INDUSTRY PROFILE COMPANY PROFILE ORGANIZATIONAL STRUCTURE SWOT ANALYSIS MCKNSYS 7S MODEL PEST ANALYSIS FINANCIAL ANALYSIS LEARNING EXPERIENCE FINDINGS CONCLUSION RECOMMENDATION GLOSSARY BIBLIOGRAPHY ANNEXURE

Karnataka Soaps And Detergents Limited (KS&DL)

EXECUTIVE SUMMARY
In order to gain practical knowledge internship training was under taken to study the organizational aspects of KSDL. The study is mainly aimed at an overall expose to the working of an organization and to relate the theoretical concepts, study has been conducted by collecting relevant data from the records of the company and also observations made during the course of internship training. The report deals with the introduction to the industry profile and to the company profile. Later part of the report is concerned with specific topic covering company profile of KSDL. This report mainly consists of nature of the business and infrastructural facilities that have been provided in the company. Its vision-mission, workflow model and its future prospects are also covered. A separate focus has been given towards the study of the organization. The structure gives the information about the board of directors, and various functional departments, the training method the company follows in updating the knowledge of employees, duties and responsibilities of executives and other are narrated. The strategy with the company adopts to eliminate their wastes, shared values that of the company to achieve its objectives have also been included.

Karnataka Soaps And Detergents Limited (KS&DL)

RESEARCH DESIGN
TITLE OF THE STUDY
AN INTERNSHIP REPORT ON ORGANIZATION STUDY AT KARNATAKA SOAPS & DETERGENTS LTD BANGALORE.

SOURCES OF DATA: PRIMARY DATA


Direct interaction with Departmental heads. Interaction with superior and employees.

SECONDARY DATA
Company Manuals. Magazines. Web sites.

OBJECTIVES OF THE STUDY


To know the organizational structure and the process of activity of IPA. To have in depth knowledge about the company. Know the function of all activity in each department. To identify the strength, weakness, opportunities, challenges of the organization.

Karnataka Soaps And Detergents Limited (KS&DL)

LIMITATION OF THE STUDY


The time allotted to do the project is limited. The study conducted was only concerned to the Bangalore plant. The company is not allowing studying each department in details. As all executive are busy in their schedules. Regarding the data provided by the company is mostly secondary.

Karnataka Soaps And Detergents Limited (KS&DL)

INTRODUCTION
India is a rich land of forest; ivory, silk, sandal, precious; gems are magical charms of centuries. The most enchanting perfumes of the world got their exotic spell with a twist of sandal. The worlds richest sandalwood resource is from one isolated stretch of forests land in south India that is Karnataka. The origin of sandalwood and its oil in Karnataka, which is used in making of Mysore sandal soaps, is well known as Fragrant Ambassador of India & Sandalwood oil is in fact known as Liquid Gold. On 1st October 1980, the government soap factory was renamed as Karnataka Soaps and Detergent Limited the company was registered as a public limited company. Today Company produces varieties of products in the Toilet soaps, Detergents, Agarbathies and cosmetics. KS&DL is a monopoly company. KSDL is the only company is having the license to extract sandal oil in India. This is the only company using pure sandal oil for manufacturing toilet soaps and other products. This is largest government soap manufacturing company in India .they are collecting raw materials from south Indian states other than Karnataka. They are collecting sandals from AndhraPradesh, Kerala, and some part of Pune. Mysore is largest place in India having sandal trees. On world India is the largest country who produces sandal trees. Around 85% world sandal production is from India, 10% is from Srilanka and 5 % from Australia.

Karnataka Soaps And Detergents Limited (KS&DL)

1 INDUSTRY PROFILE
Soap has been manufactured from alkali (lye) and animal fats (tallow), although vegetable products such as palm oil and coconut oil can be substituted for tallow. American colonists had both major ingredients of soap in abundance, and so soap making began in America during the earliest colonial days. Tallow came as a by-product of slaughtering animals for meat, or from whaling. Farmers produced alkali as a by-product of clearing their land; until the nineteenth century wood ashes served as the major source of lye. The soap manufacturing process was simple, and most farmers could thus make their own soap at home. The major uses of soap were in the household, for washing clothes and for toilet soap, and in textile manufacturing, particularly for furling, cleansing, and scouring woolen stuffs. Because colonial America was rural, soap making remained widely dispersed, and no large producers emerged. By the eve of the American Revolution, however, the colonies had developed a minor export market; in 1770 they sent more than 86,000 pounds of soap worth 2,165 to the West Indies. The city boasted at least seventeen soap factories, including Procter and Gamble (established 1837), which was destined to become the nations dominant firm. A major change in soap making occurred in the 1840s when manufacturers began to replace lye made from wood ashes with soda ash, lye made through a chemical process. Almost all soap makers also produced tallow candles, which for many was their major business. The period between the end of Civil War and 1900 brought major changes to the soap industry. In 1893 Procter and Gamble spent $125,000 to promote Ivory soap, and by 1905 the sales budget for that product alone exceeded $400,000. Advertising proved

Karnataka Soaps And Detergents Limited (KS&DL) amazingly effective. Advertising put large soap makers at a competitive advantage, and by the late 1920s three firms had come to dominate the Industry: (1) Colgate-Palmolive-Peet, incorporated as such in 1928 in New York State, although originally founded by William Colgate in 1807; (2) Lever Brothers, an English company that developed a full line of heavily advertised soap in the nineteenth century and in 1897 and 1899 purchased factories in Boston and Philadelphia; (3) Procter and Gamble. Detergents are superior to soap in certain industrial processes, such as making textile finishes. They work better in hard water, and they eliminate the

soap curd responsible for bathtub rings. In 1933 Procter and Gamble introduced a pioneer detergent, Dreft, which targeted the dishwashing market because it was too light for laundering clothes. It succeeded, especially in hard-water regions, until World War II interrupted detergent marketing. In 1940 the big three- Colgate, Lever, Procter and Gamble- controlled about 75 percent of the soap and detergent market. In 1946 Procter and Gamble radically shifted the balance in its favor when it introduced Tide, the first heavy duty laundry detergent. By 1949, Tide had captured 25 percent of the laundry detergent .By 2956, even though Lever and Colgate had developed detergents of their own, Procter and Gamble held 57 percent of the market, as compared with 17 percent for Lever and 11 percent for Colgate. Despite Procter and Gambles triumph, the big three still competed fiercely. By 1972, detergents had almost eliminated soap from the laundry market, although toilet soap remained unchallenged by detergents. In the 1970s, bans on detergents by some local Governments, which feared contamination of

Karnataka Soaps And Detergents Limited (KS&DL) their water supplies, had little impact on the composition of sales of laundry products. In the early 2000s, the smaller firms within the industry still produced a multitude of specialized cleansers for home and industry, although in the highly important fields of toilet soaps, laundry soaps, and detergents, the big three remained dominant, controlling about 80 percent of the total market. The History of Soap Soap-like material found in clay cylinders during the excavation of ancient Babylon is evidence that soap making was known as early as 2800 B.C. Soap manufacturing was started in North America. Some American companies with well known names were started 200 years ago. During middle age soap was made at various places in Italy, France, England & other countries. France became Famous & many small factories were established there. In India the soap Industry was established by North West Soap Company in 1897 at Meerut following the Swadeshi movement. From 1905 onwards few more factories were setup. They are, Mysore Soap factory at Bangalore. Godrej soap at Bombay Bengal chemicals Tata oil mills 1930 Lever Brothers Company

Karnataka Soaps And Detergents Limited (KS&DL)

THE INDIAN SOAP INDUSTRY SCENERIO


The Indian soap industry has long been dominated by hand full of companies such as: 1. Hindustan Levers limited 2. Tata oil mills (taken over by HLL) 3. Godrej soaps private limited The Indian soap industry continued to flourish very well until 1967-68, but began to stagnate & soon it started to recover & experienced a short upswing in 1974. This increase in demand can be attributed due to; Growth of population Income & Consumption increase. Increase in Urbanization. Growth in degree of personal hygiene. Soap manufacture has 2 classification, organized and unorganized sector. KSDL comes under organized sector.

PRESENT STATUS
Market scenario: India is the ideal market for cleaning products. The countrys per capita consumption of detergent powders & bars stands at 1.6kg & soaps at 543 Gm. Hindustan livers, which towers over the cleaning business, sells in all over the cleaning business but the tiniest of Indian settlements.

Karnataka Soaps And Detergents Limited (KS&DL) In India, soaps are available in five million retail stores, out of which, 3.75 million retail stores are in the rural areas. Therefore, availability of these products is not an issue. 70% of Indias population resides in the rural areas; hence around 50% of the soaps are sold in the rural market. The 7.4lakhs tons per annum soap market in India in crawling along at 4%. The hope lies in raising rupee worth, the potential for which is high because the Indian soap market is pseudo in nature & it is amazingly complex being segmented not only on the basis of price, benefits, but even a range of emotions within that outlining framework. Growth With increase in disposable incomes, growth in rural demand is expected to increase because consumers are moving up towards premium products. However, in the recent past there has not been much change in the volume of premium soaps in proportion to economy soaps, because increase in prices has led some consumers to look for cheaper substitutes. The major players in personal wash (soap) market are HLL, Nirma and P&G.

Karnataka Soaps And Detergents Limited (KS&DL)

2. COMPANY PROFILE
Mysore sandal soap is a brand of soap manufactured by the Karnataka soaps and Detergents limited (KS&DL), a company owned by Government of Karnataka in India. This soap has been manufactured since 1916 when Nalvadi Krishna Raja Wodeyar, the king of Mysore set up the government soap factory in Bangalore. The main motivation for setting up the factory was the excessive sandalwood reserves that the Mysore kingdom had which could not be exported to Europe because of the First World War. In 1980, KS&DL was incorporated as a company by merging the government soap factory with sandal oil factories at Shivmoga and Mysore. Mysore sandal soap in the world made from 100% pure sandal wood oil. KS&DL owns a proprietary geographical indication (GI) tag on the Mysore sandal soap which gives it intellectual property rights to use the brand name, to ensure quality and also prevent piracy and unauthorized use by other manufacturers. In 2006 Mahendra Singh Dhoni, the Indian cricketer was selected as the first brand ambassador of the Mysore sandal soap.

KS&DL TIE UP;


KS&DL has tie up with Indian mart, for design development of website.

Karnataka Soaps And Detergents Limited (KS&DL)

BACKGROUND AND INCEPTION OF THE COMPANY:India is a rich land of forest; ivory, silk, sandal; precious gems are magical charms of centuries. The most enchanting perfumes of the world got their exotic spell with a twist of sandal. The worlds richest sandalwood resource is from one isolated stretch of forest land in South India that is Karnataka. The origin of sandalwood and its oil in Karnataka, which is used in making of Mysore sandal soaps, is well known as Fragrant Ambassador of India & sandalwood oil is in fact known as Liquid Gold. By the inspiration of His Highness Maharaja of Mysore late Jayachamarajendra Wodeyar, the trading of sandalwood logs started exporting to Europe and New destinations. This situation gave rise to start of an industry, which produces value added products i.e., of Sandalwood oil. His Highness Maharaja of Mysore created this situation as an opportunity by sowing the seed of the government sandalwood oil factory, which is the present KS&DL. The project was shaped with the engineering skills and expertise of the top level. Late Sir M.Visvesvaraya, the great engineer who was the man behind the project. Todays famous Mysore sandal soaps credit goes to Sri Sosale Garalapuri Shastri who incorporated the process of soap making using Sandalwood oil. The Maharaja of Mysore & Diwan Sir.M.Visveswaraya established the Government soap factory during the year 1918. In November 1918 the Mysore sandal soap was put into the market after sincere effort and experiments were undertaken to evolve a soap perfume blend using sandalwood oil s the main base to manufacture toilet soap. The factory shifted its operation to Rajajinagar industrial area, Bangalore in July 1957, where the present plant is located. The plant occupies an area of 39 acres (covering Soaps, Detergents, and Fatty Acid

Karnataka Soaps And Detergents Limited (KS&DL) divisions), on the Bangalore-Pune, Highway, easily accessible by transport services and communication. Another sandal wood oil division was established during the year 1944 at Shimoga, which stopped its operation in the year 2000 for want of Natural Sandalwood. The first product was washing soap in addition to the toilet soap in the year 1918. The toilet soap of the company was made up of sandalwood oil. In 1950 Government decided to expand the factory in two stages. The first stage of expansion was done to increase the output to 700 tons per year and was completed in the year 1952 in the old premises. The next stage of expansion was implemented in 1954 to meet growing demand for Mysore sandal soap and for this purpose Government of India sanctioned license to manufacture 1500 tons of Soaps and 75 tons glycerin per year. The expansion project worth of Rs.21 lakhs includes the shifting of the factory to a newly laid industrial suburban of Bangalore. The factory started functioning in this new premise [i.e., present one] from I st July 1957. From this year onwards till date the factory had never looked back, it has achieved growth and development in production scales and profits. The industry has two more divisions, one at Shimoga and another at Mysore where sandal wood oil is extracted. The Mysore division started functioning from 1917 and only during 1984 manufacturing of perfumed and premiere quality Agarbathies at was started. Right from the first log of sandalwood that rolled in to the boiler room in 1916, the company has been single-minded pursuit of excellence. The project took shape with the engineering skills and expertise of top-level team under the leadership of Sir. M. Visvesvaraya, Prof. Watson and Dr. Sudbrough. Like this soap factory was started as a small unit and now it has

Karnataka Soaps And Detergents Limited (KS&DL) grown up to giant size. On Ist October 1980, the Government Soap Factory was renamed as Karnataka Soaps and Detergents Limited. The company was registered as a public limited company.

NATURE OF THE BUSINESS CARRIED:


KS&DL is involved in the business of producing soaps and detergents. KS&DL markets its product under the brand name of Mysore sandal. The KS&DL is providing various product to the market like, toilet soap (Mysore sandal baby soap) detergents,( Mysore detergent powder), talcum powder (Mysore sandal talc), Agarbathies (Mysore sandal premium), perfumes. The KS&DL also takes research, development and also other promotional activities for the overall benefit of the sandalwood.

VISION STATEMENT
Keeping pace with globalization, global trends, and the states policy for using technology in every aspect of governance. Ensuring global presence of Mysore Sandal products while leveraging its unique strengths to take advantage of the current technology scenario by intelligent and selective diversification. Secure all assistance and prime status from Government of India, all technology alliances. Further, ensure Karnatakas Pre-eminent status as a proponent and provider of technology services to the world, nation, other states, public and private sectors. Making available technology product and services at the most affordable price to the people at large, in keeping with the policy of a welfare state.

Karnataka Soaps And Detergents Limited (KS&DL) Making all out efforts to achieve unimaginable profits. Most importantly to earn the invaluable foreign exchange, both to the state and to the country.

MISSION
To serve the national Economy or to serve the nation. To attain self reliance To promote and uphold its image as a trade mark of traditional products. To build up on the reputation of Mysore Sandal soap is manufactured using sandalwood oil. To maintain the brand loyalty of its Customer. To produce pure and quality products and enhance its age old charm

OBJECTIVES
To promote and uphold its image as a symbol of traditional products. To build upon the reputation of Mysore sandal soap based on pure sandal oil. To supply the products at most reasonable competitive rate To maintain the brand loyalty of its customer.

TRADEMARK OF KS&DL

Karnataka Soaps And Detergents Limited (KS&DL)

THE SHARABHA
The carving on the cover is the Sharabha, the trademark of KS&DL The sharabha is a mythological creation from the poornas which has a body of a Lion and head of an Elephant, which embodies the combined virtues of wisdom and strength. It is adopted as a official emblem of KS&DL to symbolize a power that removes imperfections and impurities. The maharaja of Mysore as official emblem adopted it. And soon took place as the symbol of y the government soap factory of quality that reflects a standard of excellence of Karnataka Soaps and Detergent Ltd.

SLOGAN
NATURAL PRODUCTS WITH EXOTIC FRAGNANCES KS&DL has a long tradition of maintaining the highest quality standard, right from the selection of raw materials to processing and packaging of the end product. The reason why its products are much in demand globally and are exported regularly to U.A.E, Saudi Arabia, Kuwait, Qatar, South America. The entire toilet soaps of KS&DL are made from raw materials of vegetable origin and are totally free from animal fats.

QUALITY POLICY

Karnataka Soaps And Detergents Limited (KS&DL) AN ISO -9002 COMPANY:KS&DL with a traditional of over 8 decades is committed to customer delight, through total quality management and continuous improvement through the involvement of all employees KS&DL has got ISO-9002 certificate. To improve the quality management, system and facilities, TQM, in the process of soap and detergents, the management took decision to obtain ISO 9002 by end of March 1999. Accordingly action plant was drawn and a committee was setup for the purpose during October 1998 with a mission statement. The company gives initial including training conducting employees awareness programmer, document quality, manual and quality system procurement. In this direction company obtained the guideline from consultancies, Bangalore and bureau of Indian standard registered for ISO 9002 by the end of month of March to the bureau of Indian standards, obtained the certificate by his end of March 1999 itself. This is to project in the national and international market and also improve quality products offered to the customers with the assurance of quality in the message. The company got itself upgraded to ISO 9001-2004, quality systems in the year 2004-2005. ISO-14001:The company is located in the heart of the Bangalore city. The management of the company took an decision to get the ISO-14001 and become model to other public sector for the message of maintenance of environment. ISO-14401 and ISO-9001 will facilitate to improve the corporate brands in the global market and will help the company to improve the profits

ACHIEVEMENTS

Karnataka Soaps And Detergents Limited (KS&DL) Government of Karnataka Department of Industries and Commerce. State Export Promotion Advisory Board. Detergents Plants Chemical Bombay has given first price for the year 1980-81 Geographical Indication GI-2005 ISO 9001-2000 in the year 1999. ISO 14001-2004 in the year 2000. Export award for the year 2006-07 for the excellence in export market.

MILESTONES OF THE COMPANY:1916 Mysore Sandalwood Oil factory started at Mysore. 1918 Government Soap factory was started by Maharaja of Mysore with the capacity of 112MTs/Annum near Cubbon Park, Bangalore and the MYSORE SANDAL SOAP was introduced into the market for the first time. 1932 Toilet soap production capacity was enhanced with 750MTs/Annum 1944 The second sandalwood oil extraction plant was started with Shimoga. 1954 Foundation stone was laid by Sir. M. Visvesvaraya for establishment of new manufacturing facilities at Rajajinagar, Industrial Suburb, and Bangalore 1957 Factory was shifted from Cubbon Park to new premises. 1965 Started exporting its products to various countries. 1967 Celebrated its golden jubilee. 1970 Production capacity was increased to 6000MTs/Annum, in a phased wise with parallel modernization of various manufacturing equipments. 1975 Synthetic Detergent plant for manufacture of detergent cake and detergent powder was installed with Italian technology.

Karnataka Soaps And Detergents Limited (KS&DL) 1980 Government Soap Factory was converted into a Public Sector Enterprises and the company was incorporated on 9th July 1980 and renamed as KARNATAKA SOAPS & DETERGENTS LIMITED. 1981 Fatty Acid unit was established to utilize Indigenously available minor seed oils as the raw materials for Soap manufacturing and to produce Glycerin and Stearic Acid . 1984 Expanded the production capacity with modern manufacturing facilities, which was available at that time to produce 26,000Mts/Annum of toilet Soaps with different variants. 1987 Company has taken over the marketing activities from M/S. MSIL and established its own marketing networks by opening 6 branches all over India 1992 Company has faced very stiff competition after liberalization in the country from different multinational companies. Company was registered with the Board for industries and financial reconstruction (BIFR) New Delhi, as the company suffered heavy losses. 1996 The BIFR approved rehabilitation package in September and company has taken stringent measures for the cost control and improving the productivity and sales. Company started making profits. 1999 Company was certified with ISO 9001:2000 Certification by BSI for its effective implementation of Quality Management Systems. Company has launched MYSORE SANDAL GOLD-125gms and MYSORE SANDAL BABY-75gms in the premium segment. 2000- Company was certified with ISO 14001:2004 Certification by BSI for its effective implementation of Environment Management System.

Karnataka Soaps And Detergents Limited (KS&DL) 2003- Company has wiped out entire carry forward losses of Rs.98.00 corers and come out from BIFR. Company has made profits continuously every year and it is the only State Public Sector unit, which has come out of BIFR and making continuous profits in the State. 2008- Company has introduced Hand wash liquids under the trade name of Herbal Hand wash and Rose Hand Wash. Company has also introduced liquid Detergent under the trade name KLEENOL with different variants for Floor wash, Dish wash and Automobile wash. 2009- Company has established In-House state of the Art manufacturing facilities for manufacture and filling of Mysore Sandal Talcum powder and Mysore Sandal Baby powder. Company has re-introduced the Talcum powder variants with new outlook of containers. 2010- The ISO certification was upgraded to ISO 9001:2008 2010- Company launched Mysore Sandal Dhoop. 2012- Launched Super Premium Mysore Sandal Millennium Soap. 2012- The Company reached highest sales turnover and profit

BASIS OF DEPARTMENTATION
KS&DL is a manufacturing concern of moderately large size. We can see here functions wise departmentation. It facilitates effective utilization of manpower and resources and it is a simple, economical and reasonable organization pattern.

LEVELS OF ORGANIZATION
The organization of KS&DL consists of four levels. They are,

Karnataka Soaps And Detergents Limited (KS&DL) Top level consists of Board of Directors and Managing Director. Second level consists of Directors of Finance and Special officers. Third level consists of senior managers, deputy managers and officers. Fourth level consists of clerk, assistants, and attendees.

MANAGEMENT PROFILE
SL.NO 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 NAME V Shivanand Naik L. Sridhar, IAS. Dr. Vishal, IAS. Sri. D.V.Prasad, IAS B. G. Nandakumar, IAS Dr. S. Chandrasekharan Dr. Mitheleshwarjha. M.N.Vasanthakumari N.R. Satish M.V. Thirentra D.N. Vasanthkumar S.G. Kulkarni P.Ravi V.S. Venkidesh Gowda N.S.Prakash Rao B.S.Lokeshaiah H.C. Bore Gowda M. Sumiulla Chairman Managing director Director Director Director Director Director General manager(Finance) Dy. General manager (Materials & stores) DGM (Foreign Trade) DGM (Marketing) DGM (P&M) DGM (Accounts) DGM (R&D) & (HRD) DGM(Projects & Computers) DGM(Stores) AGM(export) M,MDS office & (PR) DESIGNATION

Karnataka Soaps And Detergents Limited (KS&DL) 19 20 21 T.S.Diwakar Capt. Arvindkumar sood H.G. Rajarao AGM (E&S) CSVO Manager (MID)

PRODUCT PROFILE
KS&DL is the true inheritor of golden legacy of India. It is continuing the tradition of excellence for over eight decades, using only the best East Indian grade Sandalwood oil &

Karnataka Soaps And Detergents Limited (KS&DL) Sandalwood soaps in the world. The products produced at KS&DL are the Soaps, Detergents, Agarbathies and Sandalwood oil. TOILET SOAPS. NAME OF THE PRODUCT Mysore Sandal Soap. Mysore Sandal Classic Soap. Mysore Sandal Gold Soap. Mysore Sandal Baby Soaps. Mysore Special Sandal Soap. Mysore Rose Soap. Mysore Sandal Herbal Care Soap. Mysore Jasmine Soap Wave Soap Mysore Lavender Soap Mysore Sandal bath tablet. Mysore Sandal Classic Bath Tablet Mysore Jasmine Bath Tablet Mysore Special Sandal Tablet Mysore Sandal Rose Tablet Mysore Sandal Guest Tablet Mysore Sandal Millennium UNITS OF GRAMS 75,125 75 75,125 75 75 100 100,125 100 100 150 150 150 150 150 150 17 150

DETERGENTS
NAME OF THE PRODUCT Mysore Detergent Powder UNITS IN GRAMS 1000

Karnataka Soaps And Detergents Limited (KS&DL) Mysore Detergent Powder Mysore Detergent Cake Mysore Detergent Cake 500 250 125

TALCUM POWDERS
NAME OF THE PRRODUCT UNITS IN GRAMS

Mysore Sandal Talc

20, 50, 100, 300

Mysore Sandal Baby Talc

100, 200, 400

AGARBATHIS
NAME OF THE PRODUCT Mysore Sandal Premium Mysore Sandal Regular

Karnataka Soaps And Detergents Limited (KS&DL) Mysore Rose Naga champa Suprabhatha Mysore Jasmine Paraijata Sir M.V.100 Bodhisattva Venkateswara Durga Ayyappa Alif Laila Meditation

PRODUCT RANGE FROM THE HOUSE OF MYSORE SANDAL SOAP


MYSORE SANDAL SOAP (75gms, 125gms)

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL BATH TABLET (150gms)

MYSORE SANDAL BABY SOAP (75gms)

Karnataka Soaps And Detergents Limited (KS&DL)

THREE IN ONE GIFT PACK (SJR) 3 TABS (150gms each)

MYSORE SANDAL GOLD SOAP (75gms, 125gms)

MYSORE ROSE SOAP (100gms, 125gms)

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL GOLD SIXER 6 TABS (125gms each)

SIX-IN-ONE GIFT PACK 6 TABS (125gms each)

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL CLASSIC SOAP (75gms)

MYSORE HERBALCARE (15hms, 75gms, 100gms)

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE WAVE LIME

MYSORE SANDAL WAVE (TURMERIC)

MYSORE SANDAL CARBOLIC

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL BATH TRIO

MYSORE SANDAL MILLENIUM (150gms)

MYSORE SANDAL ROSE GUEST TABLET

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL SOAP GUEST TAB 17gms

DETERGENTS

Karnataka Soaps And Detergents Limited (KS&DL) KS&DL also manufacture high quality detergents applying the latest spray drying technology with well balanced formulation of active matters and other builder, they provide the ultimate washing powder.

MYSORE DETERGENT CAKE

MYSORE DETERGENT POWDER

AGARBATHIES

Karnataka Soaps And Detergents Limited (KS&DL) a. JASMINE REGULAR

b. MEDITATION SANDAL

c. NAGA CHAMPA

d. ROSE REGULAR

Karnataka Soaps And Detergents Limited (KS&DL)

e. SIR.M.V-10

f. JASMINE ROLLS

g. MYSORE SANDAL AGARBATHI REGULAR

Karnataka Soaps And Detergents Limited (KS&DL)

h. MYSORE SANDAL AGARBATHI PREMIUM

SANDALWOOD OIL

MYSORE SANDAL COCONUT OIL

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL ROOM CLEANER

POWDERS
MYSORE SANDAL TALCUM POWDER

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL BABY POWDER

MYSORE SANDAL ROOM FRESHNER

Karnataka Soaps And Detergents Limited (KS&DL)

MYSORE SANDAL DHOOP

MYSORE SANDAL BILLETS

ORGANIZATIONAL STRUCTURE OF KS&DL


CHAIRMAN

Karnataka Soaps And Detergents Limited (KS&DL)

MANAGING DIRECTOR

EXECUTIVE DIRECTOR

DIRECTOR MARKETING

GENERAL MANAGER (FINANCE)

A G M (HRD)

GM (PRODUCTION) DGM (P&M)

D G M (MD)

AGM (U&E)

DGM (SOD)

GM (R&D)

AGM (STORES)

DGM (MTLS)

AGM (E&S)

FUNCTIONAL DEPARTMENTS

Karnataka Soaps And Detergents Limited (KS&DL)

1.HUMAN RESOURCE DEPARTMENT


STRUCTURE OF HUMAN RESOURCE DEPARTMENT

MANAGING DIRECTOR [M.D]

ASST.GEN.MANAGER [HRD]

MGR [HRD]

FIRST AID

TIME OFFICE

ASS.MGRS

CANTEEN

VMO

ASS.MGR

JR.OFFICER

OFFICER

SR. ASST.

JR.OFFICER

SENIOR OFFICER

JR.OFFICER

HELPER

SR. ASSTS

ATTENDER

SR. ASSTS

ATTENDER

COOKS

HELPERS

01

M.D

Managing Director

Karnataka Soaps And Detergents Limited (KS&DL) 02 03 04 05 06 07 08 ASST.GEN.MGR MGR [HRD] ASST.MGR LWO VMO JR.OFFICER [HRD] SR.ASSTS Assistant General Manager[HRD] Manager [HRD] Assistant Manager Labor Welfare Officer Visiting Medical Officer Junior Officer [HRD] Senior Assistants

Luther Gulick highlighted PODSCORB which stands for planning, organizing, staffing, directing, coordinating, reporting, and budgeting is the part of human resource management.

FUNCTIONS OF HUMAN RESOURCE DEPARTMENT


Recruitment and selection. Training and Development. Promotion and Transfer. Wage and Salary administration. Performance Appraisal. Industrial Relations. Disciplinary Action. Welfare Measures. Maintain Personal Records. Study on Labor Turnover. Verification of cash certificate, character and attitude. Compilation of periodical report to various statutory authorities. Maintenance of manpower inventory.

Karnataka Soaps And Detergents Limited (KS&DL) Study on absenteeism and suggesting measures. Coordinating dispute cases before conciliation labor court and other court. Grievance handling.

MANPOWER DETAILS
Group Bangalore Sandalwood oil Marketing division [Mysore] Executives Supervisors Workers Total 78 49 523 650 08 08 28 44 53 15 36 104 branches Duty warehouse [Shivmoga] 02 14 16 141 72 601 814 paid Total

BENEFITS PAYABLE TO THE EMPLOYEES


Shift allowance: There are three shifts and one general shift. The shift timings are as follows,

First shift Second shift Third shift General shift

6.00am to 2.00pm 2.00pm to 10.00pm 10.00pm to 6.00am 9.30am to 5.30pm

Karnataka Soaps And Detergents Limited (KS&DL) The lunch time is 12.00pm to 12.30pm. Every Sunday is rest day for the employees. No allowance is paid to the first shift workers. A sum of Rs.25 and Rs.35 per day is paid to workers for second and third shift respectively. Washing allowance: The company provides two sets of uniform once in a year. For this a washing allowance of Rs.50 per month is paid to every worker. Conveyance allowance: the conveyance allowance of Rs.680 per month per worker is extended. Family travel allowance: This allowance is paid at the rate of Rs.500 per employee per year who has put a minimum three years of service. Death Relief Fund: Rs.30, 000 will be paid to the nominee in case of death of an employee. Memento to retiring employee: Rs.2, 500 will be paid as memento to retiring employees. Medical reimbursement: Benefit to non-ESI employees a sum of Rs.500 per month will be paid per employee towards domiciliary treatment. With regards to hospitalization treatment the company has taken medical claim policy from insurance company for a sum of Rs.1, 50,000 per employee which includes spouse and two children.

DUTIES OF A MANAGER
Maintaining of attendance of employees and various departments. Promotion or demotion of labors according to their quality of their work. Attending the problems faced by the workers while working. She sees that every employee is satisfied with the job.

Karnataka Soaps And Detergents Limited (KS&DL)

RECRUITMENT
Recruitment will be done by newspapers, through employees for workers. For executive staffs, recruitment will be done through newspapers, internet, and consultancy and through employees.

SELECTION
Workers will be selected by daily according to the requirement of the company. Workers should have to bring age proof like S.S.L.C marks card. For the executive staff the selection process will be done in the head office.

TRAINING
Training will be given to the new workers for 40 days, if the worker is trained up well, then they will be placed for batches.

Karnataka Soaps And Detergents Limited (KS&DL)

2. PRODUCTION DEPARTMENT
STRUCTURE OF PRODUCTION DEPARTMENT

GENERAL MANAGER

SENIOR MANAGER

MANAGER

MANAGER

MANAGER

DEPUTY MANAGER

WORK MANAGER

SENIOR ENGINEER

ENGINEER

WORKERS

Karnataka Soaps And Detergents Limited (KS&DL) KS&DL has three production plants. They are, 1. Fatty Acid Plant. 2. Soap Plant. 3. Detergent Plant.

FATTY ACID PLANT


The basic raw materials, oil, and fats undergo the splitting and refining process including hydrogenation at the fatty acid plant. It is also obtained and used for soap making. The plant has a capacity to process 10,000mt of oil and fats.

SOAP PLANT
The soap plant is one of the largest production plants in the country with an installed capacity of 26,000 tons per annum. KS&DLs soap plant has its uniqueness that it has the capacity to process as many as ten different varieties of soap simultaneously. The sophisticated plant from Italy has a wholly integrated straight line facility that links up process sequence for higher productivity. It is a stream line flow through right from raw material preparation to wrapping stage the line collation with the built in facility for continuous fat bleaching and saphonification. The high speed auto wrapper has the capability to handle the soaps of virtually aall size and shape.

DETERGENT PLANT
It has installed capacity of 10,000tons per annum. To produce spray dried, powder and a syntax plant for detergent cakes and bars. It produces industrial detergent which is used in the formulation of wet table pesticide powders for crop protection.

Karnataka Soaps And Detergents Limited (KS&DL)

FINANCE DEPARTMENT
STRUCTURE OF FINANCE DEPARTMENT
MANAGING DIRECTOR

GENERAL MANAGER (FINANCE)

DEPUTY GENERAL MANAGER

ASSISTANT GENERAL MANAGER

BILLS/COSTING SECTION

A/CS

AM (PR&PF)

PA TO GM

JR. OFFICERS

SUPER [A/CS]

A/CS

SR.ASSISTANT

SR.ASSISTANT

SUPER [COSTING]

JR. OFFICERS

OFFICER

JR. ASSISTANT

SR.ASSISTANT

SR.ASSISTANT

CHIEF MANAGER

JR. ASSISTANT

JR. ASSISTANT

Karnataka Soaps And Detergents Limited (KS&DL) Finance is the life blood of every organization. It is concerned with managerial decision making. This department is concerned with proper utilization of cash. It identifies the source of finance wher to borrow i.e, ICICI, IRBI, IDBI, Corporation bank etc. It has abundant of function which can be enumerated ass follows: Effective funds management which is inverted in beneficial projects. Decision making regarding fixing of cash amount. Obtaining trade credit. Profit maximization. Preparation of cash budgets. Systematic approach to working capital management. Pricing of raw materials and valuation of stores. To protect financial interest of the company.

AUDIT DEPARTMENT
KS&DL audit wing is headed by internal auditors. Auditing is vital for the company as it facilitates verifying of all the books of account by trial balance, it also comply, with requirements for central excise and income tax purposes. After the auditors monitor everything they give report which is helpful to the company.

COSTING
When a company does costing it ensures proper fixation of selling price of the product, cost control it also help in taking decision. KS&DL use process costing as the production mechanism is systematic it involves addition of a lot of ingredient in the manufacturing.

Karnataka Soaps And Detergents Limited (KS&DL)

OBJECTIVES
Planning for short term and long term financial requirements of the organization. Managing short and long term receivable and payables. Managing capital both long term and short term. Issuance and redemption of ownership and creditor ship securities [shares and debentures] Safe custody of funds and securities. Cash planning and credit management. Providing top management with information on current and prospective financial conditions of the business of the enterprise as a basis for policy making.

Karnataka Soaps And Detergents Limited (KS&DL)

MARKETING DEPARTMENT
STRUCTURE OF MARKETING DEPARTMENT
MANAGING DIRECTOR

GENERAL MANAGER

DEPUTY GENERAL MANAGER

ASST. GENERAL MANAGER [ADV]

ASST. GENERAL MANAGER [CHE]

MGR [SALES] JR. OFFICER PRODUCT MANAGER [DET] PRODUCT MANAGER [SOAPS]

MGR [MRIS]

ASST.MGR

ASST. MGR

ASST. MGR

ASST.MGR

OFFICER

OFFICER

JR. OFFICER

JR. OFFICER

SR. ASST

SR. ASST

SR.ASST

JR.ASST

JR. ASST

JR. ASST

Karnataka Soaps And Detergents Limited (KS&DL) The companys main products are soaps and detergents which are sold in different parts of India. There are depots at various places of the country which are controlled by six branches. The role of each branch is to ensure that the sales activities are under their control. BRANCH 1.Bangalore 2.Chennai 3.Hyderebad 4.Mumbai 5. Kolkata. 6. Delhi Hubli, Raichur. Salem, Madurai, Cochin. Vijayawada, Ananthapur. Bhiwandi, Ahmedabad, Pune. Cuttack, Patna, Gauhati. Jallender. DEPOTS

FUNCTIONS OF MARKETING DEPARTMENT


Marketing mix: It is the policy adopted by the manufacturers to get success in the field of marketing. Product policy: It includes both the development and improvement produced and existing products. This all totally done by KS&DL both marketing and research and development department. Distribution policy: The manufactured product of KS&DL is supplied to the various depots. Sales and promotion: It takes necessary steps for promoting its products.

Karnataka Soaps And Detergents Limited (KS&DL)

EXPORTS
o Australia o Berlin o Canada o France o Germany o Italy. o Kenya. o Malaysia. o Saudi Arabia. o Singapore. o Africa. o Srilanka. o USA o Japan. o UK

Karnataka Soaps And Detergents Limited (KS&DL)

MATERIALS DEPARTMENT
STRUCTURE OF MATERIALS DEPARTMENT

DEPUTY GENERAL MANAGER

MGR [PACKING& ENGG

SR.ASST [MISC]

SR.ASST [PERFUME]

JR. ASST

OFFICER [CHE &OILS]

SR. OFFICER [PACKING]

ASST. MGR [ENGG]

SR. ASST [OILS &CHEM]

JR. ASST

WORKERS

Karnataka Soaps And Detergents Limited (KS&DL)

FUNCTIONS OF MATERIALS DEPARTMENT

1. Maintaining continuous flow of materials. 2. Effective control of inventories. 3. Coordination. 4. Growth of the organization. 5. Maintaining ethical organization.

It has been divided into five sections as follows, 1. Oil and fats section 2. Perfumery and aromatic section 3. Packing materials section. 4. Chemical section. 5. Miscellaneous and Engineering section.

Karnataka Soaps And Detergents Limited (KS&DL)

ORGANIZATIONAL STRUCTURE OF KS&DL


CHAIRMAN

MANAGING DIRECTOR

EXECUTIVE DIRECTOR

DIRECTOR MARKETING

GENERAL MANAGER (FINANCE)

A G M (HRD)

GM (PRODUCTION) DGM (P&M)

D G M (MD)

AGM (U&E)

DGM (SOD)

GM (R&D)

AGM (STORES)

DGM (MTLS)

AGM (E&S)

Karnataka Soaps And Detergents Limited (KS&DL)

SWOT ANALYSIS
STRENGTHS: The factory is located in the city and has all the infrastructure facilities that require quick movement of raw materials and finished products. Due to its proximity, mobility of men and material is easy. Only soap in India that contains pure sandal and almond oil. Most modern manufacturing facility with maximum capacity. Brand loyalty of customers and has captured 90% of sandal soap market. Foreign technology to suit indigenous conditions. A very little competition for its major product like sandal soap. An ISO-9002 certified company has its own brand image. Abundant availability of raw materials. An ISO-14001 company which commits to reserve the natural environment in the production of its quality products to the satisfaction of its customers. Two sandalwood oil factories in Shimoga and Mysore which produces 75% of the worlds sandal wood oil. Professionally managed company WEAKNESS: Slow growth rate 6.2% growth over 40 years against the product of 80%. Power shortage sometimes likely to under utilization of capacity. Low turnover resulting in low profits. High labor oriented cause due to excessive labor force. Defective marketing strategy lacks effective advertising and publicity. Needs updating with times in terms of plant and machinery.

Karnataka Soaps And Detergents Limited (KS&DL) It has only 8% of the total detergent market share. Strained employees and employee relations. The large proportion of the target area is upper middle class and upper class people. R&D is not effective. OPPORTUNITIES Existence of vast market and huge demand. At present, has good raw materials source to enhance production. Good raw materials sources to enhance production. Traditional benefits that sandal is good for skin. The toilet soap and detergent market is an over expanding industry and a major company like KS&DL with its manufacturing expertise can call shots if it reaches peak manufacturing capacity and prune overhead expenses. Good export market can tap foreign market vigorously. THREATS: Government interference may reduce growth potential. Other sandal soaps in the market. Entry of new multinational in soap business. Absolute machinery may be a threat which is must that fear of adapt new technology. Competition from other global leaders like HUL, P&G etc. As company depends on forests for its main raw material it makes the company to find chemical alternative to sandalwood. Cost of raw material is more. Lack of skilled labor

Karnataka Soaps And Detergents Limited (KS&DL)

McKinseys 7S Framework with special reference to organization under study.


According to Waterman, organization change is not simply a matter of structure, although structure is significant variable in the management of change. Again it is also not a simple relationship between strategy and structure, although strategy is also a critical aspect. In their view effective organizational change may be understood to be a complex relationship between strategy, structure, system, style, skills, staff and shared values. The first 3 elementsstrategy, structure and system are considered the hardware of success. The next four-style, skills, staff, and shared values are called the software. The complex relationship is diagrammatically presented below;

Structure Strategy shared values Skills Staff


Strategy: The plan devised to maintain and build competitive advantage over the competition. Some strategies of KS&DL are, Their future includes launching of new products. The cost control exercise is in consolidation.

Systems

Hard Ss

Ss

Style
Soft Ss

Karnataka Soaps And Detergents Limited (KS&DL) Introduction of cost effective substitutes without compromising on quality. Development of new perfumes, soaps, detergents, Agarbathies, creams, and shampoos. Shared Values: Shared values called super ordinate goals when the model was first developed, these are the core values of the company that are evidenced in the corporate culture and the general work ethic. Values refer to the institutional standards of behavior that strengthen commitment to the vision, and guide strategy formulation and purposive action. The core values are shaped around the belief that enterprises exist to serve society. In terms of this belief, profit is a means rather than an end in itself a compensation to owners of capital linked to the effectiveness of contribution to society and the essential ingredients to sustain such enlarged societal contribution. The company has embraced an extent role of trusteeship that reaches beyond the assets reflected in the balance sheet to encompass societal assets. An unwavering commitment to integrity, ethical conduct, meritocracy, teamwork and abiding concern for stakeholders are at the heart of your companys value system. Customer satisfaction Committed to total quality Cost and time-consciousness Innovation and creativity Trust and team spirit Integrity health and ethics. Structure: The way the organization is structured and who reports whom.

Karnataka Soaps And Detergents Limited (KS&DL) Systems: The daily activities and procedures that staff members engage in to get the job done. KS&DL has, Management information system: o Accounting System o Costing System: o Inventory Control System: o Remuneration System: o Performance Appraisal System: Inventory Control System Style: KS&DL adopted participative style of leadership. Decision-making is centralized with the head office. Authority is given to unit in-charge to take decision in day-to-day minor matters & other urgent matters. Decision-making depends on the authority& responsibility conferred on each individual & thus its distributed based on designation & position held. In important matters, meetings are held to seek opinions of top management and various department manager & the decisions are taken and implemented. Decision-making is co-ordinate & done with wide consultations of top management of department managers consultation which gives best possible gains. Staff: The employees and their general capabilities. As any employer, KS&DL follow ethical employment standards where ever it operates with a goal in mind company guarantees. 1. To fulfill its entire legal obligation in terms of employment payments and benefits practices.

Karnataka Soaps And Detergents Limited (KS&DL) 2. Adequate and timely training for everyone for the job for which they are employed. 3. Career advancement related to performance and experience.

Skills: The actual skills and competencies of the employees working for the company. The employees of KS&DL have different skills, which are relevant for their work, as it is common in big organizations, he also controversies between departments which can be solved by discussions and by conducting some interactive programs.

PEST ANALYSIS

Karnataka Soaps And Detergents Limited (KS&DL) A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that "pest" is an appropriate term for these factors. However, changes in the external environment also create new opportunities and the letters sometimes are rearranged to construct the more optimistic term of STEP analysis. Many macro-environmental factors are country-specific and a PEST analysis will need to be performed for all countries of interest. The following are examples of some of the factors that might be considered in a PEST analysis. Political Analysis

Political stability Risk of military invasion Legal framework for contract enforcement Intellectual property protection Trade regulations & tariffs Favored trading partners Anti-trust laws Pricing regulations Taxation - tax rates and incentives Wage legislation - minimum wage and overtime Work week Mandatory employee benefits

Karnataka Soaps And Detergents Limited (KS&DL)


Industrial safety regulations Product labeling requirements

Economic Analysis

Type of economic system in countries of operation Government intervention in the free market Comparative advantages of host country Exchange rates & stability of host country currency Efficiency of financial markets Infrastructure quality Skill level of workforce Labor costs Business cycle stage (e.g. prosperity, recession, recovery) Economic growth rate Discretionary income Unemployment rate Inflation rate Interest rates

Social Analysis

Demographics Class structure Education Culture (gender roles, etc.)

Karnataka Soaps And Detergents Limited (KS&DL)


Entrepreneurial spirit Attitudes (health, environmental consciousness, etc.) Leisure interests

Technological Analysis

Recent technological developments Technology's impact on product offering Impact on cost structure Impact on value chain structure Rate of technological diffusion The number of macro-environmental factors is virtually unlimited. In practice, the

firm must prioritize and monitor those factors that influence its industry. Even so, it may be difficult to forecast future trends with an acceptable level of accuracy. In this regard, the firm may turn to scenario planning techniques to deal with high levels of uncertainty in important macro-environmental variables.

FINANCIAL ANALYSIS

Karnataka Soaps And Detergents Limited (KS&DL)

CURRENT RATIO
Current ratio may be defined as the relationship between current assets and current liability. This ratio also known as working capital ratio, is a measure of general liquidity and is most widely used to make the analysis of short-term financial position or liquidity of a firm. CURRENT ASSETS CURRENT RATIO = CURRENT LIABILITIES

YEAR

CURRENT ASSETS (Rs)

CURRENT

CURRENT

LIABILITIES RATIO (Rs) 563447217 1120640446 2.13 2.02

2010-2011 2011-2012

1201140120 2274342532

QUICK RATIO OR ACID TEST RATIO Quick ratio is also known as acid test ratio or liquid ratio is more rigorous test of liquidity than the current ratio. The term liquidity is an ability of a firm to pay its short-term obligations as when they become due. The two determinants of current ratios as a measure of liabilities.. Quick or Liquid Assets Quick/Liquid or Acid Test Ratio = Liquid Liabilities Liquid Assets = current Assets-(stock+prepaid expenses) Liquid Liabilities = current Liabilities- Bank Overdraft

Karnataka Soaps And Detergents Limited (KS&DL) YEAR QUICK ASSET (RS) CURRENT LIABILITIES (RS) 2010-201I 2011-2012 1904010293 2256054282 373714776 1014243169 QUICK (RS) 5.09 2.22 RATIO

ABSOLUTE LIQUID RATIO


Although receivables, debentures and bills receivables are generally more liquid than inventories, yet there may be doubts regarding their realization into cash immediately or in time. Absolute liquid r assets include cash in hand and at bank and marketable securities or temporary investment. The acceptable norm for this ratio is 50% or 0.5 or 1:2 Absolute Liquid Assets Absolute Liquid Ratio = Current Liability

YEAR

LIQIUD ASSET(RS)

LIQUID LIABILITY (RS) 563447217

ABSOLUTE LIQUID RATIO 2.13

2010-2011

1201140120

2011-2012

2274342532

1120640446

2.02

LEARNING EXPERIENCE

Karnataka Soaps And Detergents Limited (KS&DL) The learning experience gained by me during the in-plant training was very much practical oriented .Mostly all the concepts and theories, which I studied in the class, are applicable practically. The overall study of the organization reveals that the company has grown tremendously since its incorporation from 1918, now it has independent units for manufacturing sandalwood oils, toilets soaps, washing soaps, detergents, cosmetics, incense sticks and industrial products. The initially named government soap factory was renamed as Karnataka Soaps & Detergents Ltd in 1st October 1980. Its trademark is Sharabha the slogan stands as NATURAL PRODUCTS WITH EXOTIC FRAGRANCE. The company is a leading sandalwood soap manufacturer in the country. Even though they have demand for their products in both domestic as well as international market, they are not able to establish themselves as market leaders due to various reasons such as extensive work force, non- utilization of installed capacities of manufacturing, lack of proper distribution network, lack of expenditure in the areas of advertisements and publicity, competition of various soaps and detergents and lack of timely decisions. I had a great time working on the project, as it gives insights into the working environment of an organization. The training has exposed me to many facts of an organization and also helped me to gain practical knowledge, which will go a long way in the horizon of our career. The company has an effective human resource department where in the employees are given excellent packages, incentives and extensive care is taken by providing facilities such as canteen, medical facilities, motivation classes and extracurricular activities.

Karnataka Soaps And Detergents Limited (KS&DL) My overall learning experience is quite satisfactory, as I got an opportunity to relate theory to practical working environment. I become more aware of the soap industry and the role played by KS&DL.

FINDINGS
It is a company wholly owned by government, so it has to follow the rules made by the government.

Karnataka Soaps And Detergents Limited (KS&DL) Consumer awareness of its products is very less except for Mysore Sandal Soap. There is mismatch in production and sales activity. The company is under utilization its capacity. Its products are not available in district places of state other than Karnataka. Most of the training is conducted at executive level; the lower level staffs are neglected. Its production is based on old technology, which leads to more wastes in the production process. Recruitment in the company has been stopped since 1988 due to some circumstances and recruitments are taking place only in some department.

SUGGESTIONS AND RECOMMENDATIONS


Government has to liberalize its policy on the company can make it best. The company can utilize its capacity to the maximum by bring in more innovation.

Karnataka Soaps And Detergents Limited (KS&DL) The company can spend both money and manpower on advertising. The company tries to sell its products not only in Karnataka but other state also. As much as possible company tries to utilize its products. Conflict should be removed in some of the department. KSDL has a wide variety of products but people are unaware of many products like Agarbathi, Detergents, Baby soaps etc,as its marketing is very week. Company shall also improve in building up the strong marketing strategy in order to improve the distribution channels and could be able to increase the sales other than the Mysore Sandal Soap. The government has to replace unskilled workers. Government has to invest on advertisement, so everyone can know about products. R&D shall work effectively and the break-through in new products and can make the company to earn more profits.

Karnataka Soaps And Detergents Limited (KS&DL)

CONCLUSION
It can be concluded that the various influencing factors responsible for the purchase of the Mysore Sandal Soaps are, family/friends, advertising and others. It can also be concluded that the consumers have chosen Mysore Sandal Soaps and keeping in the mind of goodness of sandal oil, brand name and also the companys image. Most of the consumers are satisfied with quality and also there is a delight to the customers to suggest their product to others. The study has also helped me to gain good amount of knowledge and has also exposed me to the industrial environment. In todays market, study has to be developed In order to grab market share and to become a market leader. A knowledge of the customer needs, present buying habit, their awareness and options. Performance towards various Fast Moving Consumer Goods (FMCG) most of the people have shifted to Mysore Sandal Soaps because of its quality and good feature of sandal oil. However the company is trading with existing customers with less intension for expansion. Consumer goods evolve over a period of time based on the consumer needs and request and the firm or organization which is able to understand this and evolve accordingly and will survive.

Karnataka Soaps And Detergents Limited (KS&DL)

GLOSSARY
KS&DL HRD R&D Karnataka Soaps and Detergent Lmtd. Human Resource Development Research and Development

BIBLIOGRAPHY

Karnataka Soaps And Detergents Limited (KS&DL) Company website : - www.mysoresandal.com Trade mark of KSDL - Journal

ANNEXURES PROFIT AND LOSS ACCOUNT OF KS&DL FOR THE YEAR ENDED 31/03/2011

Karnataka Soaps And Detergents Limited (KS&DL) PARTICULARS AMOUNT FOR THE YEAR ENDED 31/03/2011 INCOME Sales Less: Excise Duty Net Sales Other Sales 1,81,06,81,627 16,09,58,395 1,64,97,23,232 2,43,78,057 1,67,41,01,289 Income/(-)Decrease in Stock Income EXPENDITURE Material consumed Other Expenses Description 81,80,64,390 72,75,73,371 57,75,312 1,55,14,13,073 Operating Profit/Loss Interest & Finance charges PROFIT/(LOSS) BEFORE TAX Provision for taxation Current Tax Prior Period Items Deferred Tax Dividend Tax PROFIT/(LOSS) AFTER TAX Prior Period Incomes/Expenditure Proposed Dividend 3,40,00,000 33,00,000 11,36,000 26,42,627 5,39,38,942 1,00,13,655 1,59,11,050 4,80,41,547 Profit/brought forward from previous year Profit/ carried to balance sheet 34,34,79,146 39,15,20,693 9,79,85,018 52,39,449 9,27,45,5659 (2,47,03,198) 1,64,93,98,091

BALANCE SHEET FOR THE YEAR ENDED 31-03-2011 PARTICULARS 31-03-2011 RS 01-04-2010RS

Karnataka Soaps And Detergents Limited (KS&DL)


SOURCES OF FUNDS 1.Shareholders Fund: a) Share capital 31,82,21,000 39,15,20,693 31,82,21,000 34,34,79,146

b) Reserve& Surplus c) Exchange fluctuation reserve

2.loans and Advances: 1) Secured Loans 2) Unsecured Loans 8,35,06,504 8,35,06,504 8,00,92,400 8,35,06,504 16,35,98,904

TOTAL APPLICATION OF FUNDS: 1.Fixed assets: a) Gross block Less: Description b) Net Block 2.Investment 3.Deferred Payments 4.Current assets, loans and advances a) Inventories 52,52,34,558 16,58,59,183 24,03,14,138 18,97,32,441 8,00,00,000 33,64,88,843 24,35,04,890

79,32,48,197

82,52,99,050

32,72,62,896 24,14,31,939 9,29,83,953 100 6,25,71,241 8,58,30,957 100 6,14,35,241

51,76,05,839 17,26,41,760 28,53,59,727 21,39,53,267 5,00,00,000 1,20,11,40,12 1,23,95,60,593

b) Sundry Debtors c) Cash & Bank balance

d) Loans and advances e) Investment in gratuity trust

Less: Current liability and Provisions a) Liabilities 27,35,32,955 28,99,14,262

0 29,23,61,773 26,91,66,068 56,15,27,841

b) Provisions

Net current Asset 5.Miscellaneous Expenses.

56,34,47,217

67,80,32,752 82,52,99,050

TOTAL

63,76,92,903

79,32,48,197

Karnataka Soaps And Detergents Limited (KS&DL) PROFIT AND LOSS ACCOUNT FOR THE YEAR ENDED 31- 03 -2012 PARTICULARS
AMOUNT FOR THE YEAR ENDED 31 -03 -2012

INCOME Sales Less : excise duty Net sales Other sales Income 2,31,12,32,797 19,27,94,268 2,11,84,38,529 3,80,44,997 2,15,64,83,526

EXPENDITURE Material consumed Purchase of stock in trade Work in progress Employee benefit expenses Finance cost Depreciation Other expenses Total expenses

98,06,28,009 9,05,90,549 9,33,92,325 35,79,34,704 67,08,472 64,14,948 41,90,67,062 1,95,47,36,069

PROFIT /( LOSS) BEFORE TAX Provision for taxation Current tax Fringe benefit tax Deferred tax Dividend tax

5,87,00,000

85,28,420

13,45,18,037

13,45,18,037 PROFIT /(LOSS) AFTER TAX Proposed dividend Profit / carried to balance sheet

Karnataka Soaps And Detergents Limited (KS&DL) BALANCE SHEET FOR THE YEAR ENDED 31-03-2012 PARTICULARS
SOURCES OF FUNDS 1.Shareholders Fund: d) Share capital e) f) Reserve& Surplus Exchange fluctuation reserve 31,82,21,000 49,46,01,955 31,82,21,000 39,15,20,693

31-03-2012 RS

01-04-2011 RS

2.loans and Advances: a) Secured Loans b)Unsecured Loans 3. current liabilities 8,35,06,504 4,27,45,429 30,16,57,166 37,35,57,127 8,35,06,504 8,35,06,504

TOTAL APPLICATION OF FUNDS: 1.Fixed assets: c) Gross block Less: Description 32,72,62,896 24,14,31,939

1,48,80,37,127

79,32,48,197

33,64,88,843 24,35,04,890

d) Net Block 2.Investment 3.Deferred Payments 4.Current assets, loans and advances f) Inventories 48,95,14,320 14,90,62,7223 7,78,03,712 10,63,97,277 11,00,00,000

8,58,30,957 100 5,40,41,821

9,29,83,953 100 6,25,71,241

52,52,34,558 16,58,59,183, 24,03,14,138 18,97,32,441 8,00,00,000

g) Sundry Debtors h) Cash & Bank balance i) j) Loans and advances Investment in gratuity trust

Less: Current liability and Provisions c) Liabilities 1,12,06,40,446 27,35,32,955 28,99,14,262

1,20,11,40,120

d) Provisions

56,34,47,217

Net current Asset

63,76,92,903

5.Miscellaneous Expenses.

1,48,80,37,248

79,32,48,197

TOTAL

Karnataka Soaps And Detergents Limited (KS&DL)

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