Gary J.

Lundberg
http://www.linkedin.com/in/garyjlundberg

(303) 319-8266 Gary_J_Lundberg@Yahoo.com

Vice President, Integrated Marketing

Innovative, data-driven, results-oriented leader of technology products & services marketing initiatives Creative, customer-centric marketer seasoned in leading strategic and tactical marketing efforts Dynamic leader, cross-functional project manager, and team builder in complex matrixed organizations Expert in developing, executing, managing and measuring integrated multi-channel marketing programs Skilled in customer segmentation and database analysis to identify and scope new opportunities Versed in getting to the so what? of market data, articulating true business insights, and setting direction

Key Strengths
Customer segmentation Integrated marketing Customer loyalty programs Lead generation and nurturing Public relations Marketing analytics Brand management Strategic planning Multi-channel marketing

Professional Experience
Vice President, Marketing LTS Software, Inc. Virginia Beach, VA (remote) 2/2013 Present

Key achievement/role: Lead marketing, product management, and support efforts for online products business unit; delivered best-performing season in products history in year 1 growing revenues 27% Managed $3MM advertising budget; developed and executed comprehensive business and marketing plan to optimize total company growth; exceeded budgeted revenue goal by 17% Led multi-channel digital integrated marketing initiatives incorporating social media, banner and paid search (pay-per-click / search engine marketing), retargeting, search engine optimization, and email Established effective lead generation and customer funnel / sales pipeline management processes to improve website traffic levels and lead quality; grew conversion rates and achieved an increase in average order value of over 50% Scoped new opportunities; prepared and presented business cases and new business development plans rooted in deep understanding of customer needs, segment nuances, and market dynamics Fostered customer-driven innovation culture; drove creation of customer insight gathering and analysis programs and marketing campaigns feeding product / service development and feature roadmaps Senior Director, Marketing & Product Management Wolters Kluwer, Chicago, IL (remote) 6/2009 2/2013

Key achievement/role: Led marketing and product management efforts for $200MM global financial product line; grew one business unit 200% over 3 years leading and managing its ultimate divestiture Identified and defined new discreet market segments to target customer acquisition opportunities and achieved 17% new customer growth in first year Managed sales and sales support teams; crafted new compensation structure to better align with business interests; created effective inbound/outbound sales and lead generation programs Created sales tools, data sheets, and other collateral; directly provided or coordinated all Sales training Leveraged CRM systems and instituted intensive customer segmentation and marketing approach to target most profitable customer groups resulting in a 17 point improvement in return on advertising spend

Gary J. Lundberg
http://www.linkedin.com/in/garyjlundberg

(303) 319-8266 Gary_J_Lundberg@Yahoo.com

Director, Digital Marketing H&R Block, Inc., Kansas City, MO

7/2007 6/2009

Key achievement/role: Successfully drove refinements of direct response marketing programs resulting in a 40% increase in retention, a 32% cost reduction, and a 66 point increase in return on investment. Developed, owned, and managed combined $10MM+ consumer direct marketing and direct response program budget contributing over $35MM in earnings and delivering over 1.1MM customers Led & grew high-performing team responsible for all demand generation, acquisition and retention efforts, collateral content, and marketing communication activities (online / offline, direct / mass media) Established customer behavior-based and attitudinal segments; developed attendant campaigns to effectively target and penetrate identified markets; increased retention of these groups by eight points Broadened base of channel marketing and emerging retail partners while pioneering new performancebased compensation models resulting in successful expansion into lucrative, high-margin channels Senior Marketing Manager The Iris Group, Carlsbad, CA 6/2005 6/2007

Key achievement/role: Led all demand- and lead-generation / management efforts for direct-response marketing products & services provider; achieved 12 points of new customer growth over two years. Championed recency, frequency, and monetization (RFM) segmentation efforts, customer relationship management initiatives and new product & service offering development Fostered culture of objective, pragmatic, data-driven, closed-loop marketing and competing on analytics to let the data dictate our decision and direction Formulated marketing communications strategy including messaging, structure, tone, channel and medium for highly-fragmented market segments to optimize campaign response Owned and managed media plan and budget; drove and crafted all customer-facing direct-response direct mail marketing program and trade magazine print advertising copy Strategic Information Officer Intuit, San Diego, CA 7/2002 5/2005

Key achievement/role: Established & reinforced sustainable competitive strategies; identified opportunities in un/under-served markets driving product / feature development and associated marketing initiatives. Drove growth initiatives leading to 20%+ growth in TurboTax units annually over three-year period Championed customer-driven innovation leading to new products / features, promotions, and pricing Owned discreet market segmentation efforts leading to the identification of new market opportunities Established sustainable competitive differentiation by aligning marcom messaging with consumer insights

Education
MBA, Marketing; University of British Columbia; Vancouver, BC Canada BS, Petroleum Engineering; Colorado School of Mines; Golden, CO USA

Certifications / Associations
Pragmatic Marketing & Product Management Certified, 2010 Direct Marketing Association, since 2005 Society of Competitive Intelligence Professionals, since 1999