Optimizing an Advertising cadpaign

Math 1010IntermediateAlgebra Gmup P r o j e c t

Background Information:
Linear Programing h a technique used fcu optimizatianof a opthnization include maximizing the number of items that the cost of production. The equation that represents the quantity to be objective function, since the objective of the process is b 0pti;miz.e the objective is to maximize the number of people who will be reached by

The objectwe is subject to limitations or wnshaints that are r Limitations an fhe number of items that can be produced, the number of available, and the amount of land a farmer has for crops are be represented using inequalities. Broadcasting an infinite number of redistic god. In t h i s project one oftbe c o n s & & & wit1 be based on an Graphing the system of inequalities based on the constraints provides a the possible solutions to the problem. If the graph raph a closed region, it values that optimize the objective function will occur at one of the

that workers are

representation of shown that the

The Problem:

A local business plans on advertising their new product by purchasing ad ertisements on the radio and an TV. The business plans to purchase at least 60 total ads an ey want to have at least twice as many TV ads as radio ads. Radioads cost $20 each and ads cost $80 each. The advertising budget is $4320. It is estimated that each radio ad 11be heard by Z O O 0 listeners and each TV ad will be seen by 1500 people. How many of eac of ad should be purchased to m z b i z e the number of people who will be reached by the

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Modeling the Problem:

Let X be the number of radio ads that are &rchased and Y be the numbe of TV ads.

1. Write down a linear inequality for the total number of desired a

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2. Write down a linear inequality for the cost of the ads.

3. Recd that the business wants at least twice as many TV ads as I

o ads. Wnte down a

linear inequality that expresses this fact.

4. There are two more constraints that must be met. These relate ta cannot bes negative numbers of advertisements. Write the two i these cmtmbts:

e fact that there

palities that model

5.

N e x t ,write down the k c t i o n for the number of people that will

advertisements. This is the Objective Function for the problem.

exposed to the

You now have four Iinear inequalities and an objective function. These situation. This comttiaed set of ineqoatities and objective fanctian mak mathematically as a linear programming problem. Wnte aU of the ine objective function together below. This is typically written as a list of c objective function last.

:ether describe the pwbatisknown ~lities and the ~trakts, with the

6. To solve this problem, you will need to graph the intersec

all five inequalities

on one common XY plane. Do t h i s on the grid below. H origin, with the horizontal axis representing X and the ve the axes with what they represent and label your lines as you

7. The sbaded regan in the abave graph is d e d the

corresponds to a possible number of radio and TV problem. Howeva, the values that will maximize the number of oenv at one of the v d c e s or comers of the region. Your region the coordinates of these comers by solving the show your workand label the (x, y) coordinates of the comers in yo

exposed to the ads will ations. Be sure to

8. To fmd which number of radio and TV ads will maximize the number of p le who are exposed to the business advertisements, evaluate the objective function P for each o the vertices you found. Show your work.

9. Write a sentence describmg how many of each type of advertisementr &at is the maximum number of people who will be exposed to the ad

d be purchased and

la Reflective Writing.
Did this project change the way you think about how math can be app Wnte one paragraph stating what ideas changed and why. If this proj~ you think, write how this project gave further evidence to support you

n the real world? idnotchangetheway sting opinion about

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