Successful Employees Can Make Successful Businesses Mahnaz Demehri University of North Carolina at Charlotte

Fall 2013

Market researchers, consultants and vendors, have been trying to enter the science and art of the sail in marketing .All their ultimate aim is to separate customers from their money. A separation which customers get products and customer service can rich them. I have been in different According to code of business conduct and Ethics the Talbots, Inc Since our inception back in 1947, the essence of the Talbots brand has been embodied in the words of Nancy Talbot: Do what is right for the customer. The principle of always Doing what is right extends even beyond our customers to all relationships have with our suppliers, business partners and all others with whom we transact business each and every day. Some people see the markets and several stores in many countries, have written notes to say which company or sellers were more successful in their sales. Their travels and see many sellers have realized one thing clear: while goods, customers and prices are different, but the ideologies are not different in their marketing. This paper considers how successful employees can make successful businesses. At the Talbots, Inc., diversity is a key business initiative and an integral part of all aspects of the companys business. Our vision of a performance learning culture is one that values and embraces diversity, encourages each associate to flourish, and helps us understand the unique needs of our entire customer base. At the Talbots our formal diversity process has customer satisfaction as one of the primary focuses. It is important to ensure that the massage of providing outstanding service to all of our customers be incorporated into the company culture from a diversity viewpoint. It is the responsibility of every Talbots associate to support our ongoing diversity initiative and to foster inclusion in all aspects of our business. All associates are expected to reflect these values, and to exercise the highest levels of individual and corporate integrity in all actions and relationships that may effect Talbots. The companys business and reputation are dependent upon the integrity and high moral standards of every associate. Customers do not buy brands, they buy their products. There are many products in your store. Also there are in other stores just in a few steps on the other side. So in first step you should

show what make your goods different from other stores. You can show your products in terms of variety, quality and prices vary by store. Sale your product! Let customers to interact with your products. Buyers like to touch the product and see then buy. Let them to be close as possible to the product and try it and to have an idea of which products they want to buy more confidently purchase. Sell your product! Become intimate with the customer and engage the customer. Do not suffice to say this product is fantastic! Try a technique for the client that can prove its quality. Try to give the customer exactly what she/he wants, even though doing so is difficult to be profitable, but if you do it in this way, the more you will sell. Try to give the customer exactly what she/he wants, even though doing so is difficult to be profitable, but if you do it in this way, the more you will sell. For example, I saw a carpet place in Iran which seller drank a cup of tea and talks with customers and information about buying a rug while drinking and notify the customers about who those rugs have been made in villages and in factory. He let the customer walk around the shop and see and touch all goods and think about them. The seller creating a friendly atmosphere and more chance for sale. Try to give the customer exactly what she/he wants, even though doing so is difficult to be profitable, but if you do it in this way, the more you will sell. Terms and conditions in this paper: Employers: Manager, associate, manager assistant, customer service, district manager Store manager: is the person how develops and implements sale strategies to make the goal of the company and help sale associates and customers to engage each other much better. Sale Associate: is the person who help customer directly and show them how to shop and let them know what are new in store and what kinds of promotion is going on. Team working: one of the most important things in Talbots is work as a team and everybody should help all customers and it doesnt matter who helped customer first.

Training: each 3 or 4 month we have training and trainer who is the district manager is teaching how we should sail or in other word: art of the sale. In the training he/ she will ask all associates, managers and other personal that how they sale and what can they do to sale better. Business goal: every day each store has a goal. It means every day they should make a specific amount of sales for example 3400$ per day and each day this amount is different. Customer appreciation: We have to realize what trends and specific things can define customer appreciation for us. Like, say thank you for shopping with us. What can I help you with? Engage the customer. Offer refunds or credits to customers. Customer responsibilities: customer is first but they have some responsibilities. They should keep their receipt if they dont give us their information to be added within the system. On the receipt said: return policy is 90 days so there is no reason to return something after 90 days. Employee responsibilities: fallow the policy. Use nice three pieces clothes. They should have scarf or necklace. Dont were jeans without jacket. Help customers as much as they can. Management strategy in Talbots: I think one of the best things about this store is, manager is like other people. She/ he has more work to do but she is very responsible and helping associates if they are busy with customers or customers have problem with their purchase or their account. A manager is trying to explain to team that how they can work together and they should not have individual goal. Manager should be able to organized store, the actions needed to achieve those goals and all of the other critical elements developed during the planning exercise. Customers appreciation is the best investment for any business that has been spent. If a department store is in the best place with the most elegant showcases and promotions, but you dont have good staff and they dont have good relation with customers, you are wasting your money! While I am a sale associate in Talbots Outlet and I have experience to work in Talbots ( full price stores) I have many experience during these years. Store is like my second home and my coworkers are like my family. We talk, have fun, and help each other. I can say how I learn to work with different people and also how I can have conversation and communication to different customers.

I think sale associate can help to improve management style. According to Deborah Scarfino central to successful teamwork but also encourage fact-based decision making, cross-team collaboration, and a relentless focus on delighting the teams client with the quality and efficiency of their work. They should be able to say what is right and what is wrong. In 2008 when I start to work in Talbots management team was horrible. Everything was hard and we had personal goals and if we could not be able to make our personal goal that was all about money. For example personal goal was 1450$/day, Management was able to fire associate. But it was wrong! What can I do when customer doesnt like to buy a 180$ pants or they dont like something which is not nice if they were it! One of my best experience in training was last year when we have been sitting together and try to say what is right and what is wrong about the way that we sale. Make comments and help each other to improve. In one of our training experience, Talbots District manager said: a satisfied customer talk to 4-5 people about her/his experience and they will praise you. But a dissatisfied customer will tell 7 to 13 others. Another scary think is a dissatisfied customer will tell up to 23 years, will speak about their bad experience. No company can not bear the stigma of their brand for two decades. And no company does every 5 years to lose half of their customers and stay on same stage. Sellers can have different experiences in different locations. This is a cultural thing that can be very interesting for all peoples. Talbots experiences in Maryland: As I have been working in tow Talbots stores in Maryland I saw some difference between people who are living in North and people who are leaving in south of the country. Bas on my experience people who are living in Maryland they are more self-centered and they dont like any one els help them. Some how they are thinking sale associate wants to bother her/him. Some of them who are older enjoy an associate help them and explain to customer what is new in store and design dress and jewelry and add items. It is very important to all sale associate. This is my job to help customer and make her happy. There is always a rule in Talbots or even other stores that customer is first

Now, that I am working in Talbots in North Carolina, which is south of the country, customers are really appreciate our helps even an associate Just ring her/him and say: thanks for your shopping with Talbots, Hope see you again. Also when they are walking in the store they smile and when I want to engage them and explain to them what are new are what kind of discount is going on, they look so happy and say thanks for inform us and talk about those kind of thing. We are so happy to be here and shop in other words they appreciate people who are helping them and do something even it a small work. For example: In Talbost clearance because merchandises are much cheaper that full price Talbots, customer take as much as dress or pants that they like and they are going to try them in the fitting room. I walk to the customer and say mam, did you find every thing alright or do you need anything that I can help you? Or if you have many things and want to try it I can carry them to the fitt. Customers in Maryland want to keep their information and they dont like to give it to us for record and contact them for sale or email them for new sales or merchandise.

Sitation: "Special Report - the 'big Bang' Theory - Reports from Naa's 2004 Marketing Conference Showcase Creative and Successful Business Strategies." Presstime. 26.3 (2004): 28.

"To Code of Business Conduct and Ethics the Talbots, Inc." To Code of Business Conduct and Ethics the Talbots, Inc. N.p.: Talbots, 2013. 7. Print.