Dinabandhu - Bag Schedule

1st International Conference On Business Analytics and Intelligence 11-13 December 2013
Tracks Schedule:
Track 1: Track Chair: Prof. Ram Ramanathan, University of Bedfordshire Venue: P 11 Date & Timing: 11 December 2013, 11:00 AM-13:00 PM
Sl.No 1
Title Store Analytics for Improving Profitability A Comparative Study to Develop A Framework for Successful Implementation of Business Analytics A Framework For Integrating Hadoop With Two Cloud Computing Scenarios A Framework of Learning Analytics for Course Design and Training Management A Mathematical Model For SupplyDemand Matching of Electricity With Low-Carbon Technology Interventions A Multivariate Analysis of Total Productivity And Partial Productivity Measures A Management Perspective In Textile Fabric
Author Vijeyta Karthik & L.Srinivasan Prakriti Soral, Dr. Sumangla Rathore & Dr. Avinash Panwar
Affiliation Dell
School of Management, Sir Padampat Singhania University
Akila.R
Dept of Computer Science, B.S. Abdur Rahman University
Dr. Kartikeya Bolar
Amrutha.A.A, Mathirajan.M & Balachandra.P Sivakumar Annamalai & Palanisamy Navaneethakrishnan B. Manikandan & Dr. R. Shriram Dr.W.Aisha Banu, P.Hariharan & Dr.R.Shriram
Dept of Management Studies, IISc
Dept of Mechanical Engineering, Kongu Engineering College, TN Dept of Computer Science And Engineering, BS Abdur Rahaman University, TN
Sentiment Mining For Tamil 7 A New Approach in Visualization of Large Scale Data Streams Using Text wheel
Dept of Computer Science, B.S. Abdur Rahman University, TN
IIMB, 11th - 13th December, 2013
Page 1
Track 2: Track Chair: Professor P C Jha, University of Delhi Venue: P-12 Date & Timing: 11 December 2013, 11:00 AM-13:00 PM
Sl No.
Title A Probabilistic Approach to Assess Business Risk A Product Assortment Planning Model Using A Combination Of Data Mining And Optimization Case Study of Application Towards Accessories Planning in Multi Brand Outlets A Review of Algorithms for Clustering Large Datasets A Review of Classifying High Dimensional Data to Small Subspaces A Study and Analysis of Recommendation Systems For Location-Based Social Network With Big Data A Study of Prediction Models To Track Disease (ALS) Progression Based On Clinical Trial An Analytical Framework for AB Testing And Optimization
Author Sanchit Suman & Ravi Shankar
Affiliation Dept of Management Studies, IIT, New Delhi
Rajendra Desai & Dr. Regi Mathew
St. Joseph's College of Business Administration Narsee Monjee Institute of Management LBS Centre for Science & Technology, University of Kerala; IITM-K
Deepthi P S & Sabu M Thampi
Divya Joseph & Vinai George Biju
Christ University
Murale Narayanan & Aswani Kumar Cherukuri Muralidharan Somasundharan & Sumit Raut Harini Padmanabhan
School of Information Technology & Engineering, VIT University Indian Centre of Excellence, EMC Corporation
Tata Consultancy Services
HP
Sharing of Knowledge Management of Organizations
Pradeep Bethapudi
Indus Business Academy
Page 2
Track 3: Track Chair: Jitendra Rudravaram, HP Venue: P-21 Date & Timing: 11 December 2013, 11:00 AM-13:00 PM
Sl No.
Title A Study On Dynamic Relationship Between Oil, Gold, Forex and Stock Markets In Indian Context A Study on Measuring the Effectiveness of Social Media Marketing in Hotel Industry A Study on Quality Costs in Select Manufacturing Company Based in Bangalore City Acquisitions and Joint Ventures by Fortune Global 500 Companies in China and India An Analytical Approach to Discount Allocation A Study on Consumers Attitude Towards Social Media Marketing Site Intelligence Framework & Simulation Tool An Efficient Framework for Web Data Extraction and Clustering Mechanism to User Query Obfuscations
Author Varsha Ingalhalli, Poornima BG & Y.V. Reddy CM Maran & B. Ravikumar Dr. Usha Devi. N, Madhavi. R & Archana. B. S
Affiliation Dept of Commerce, Goa University
VIT Business School, VIT University, TN MLA First Grade College for Women; Jain University MLA-AHL
Kaushik Nuvvula
Dept. of EEE, IIT Guwahati
Harini Padmanabhan Anusree Balan, Dr. G. Varaprasad & Dr. R. Sridharan Divik Saxena
HP
NIT Calicut Fidelity Business Services India Pvt. Ltd.
R. Mythily & Dr. W. Aisha Banu
B.S. Abdur Rahman University, TN
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Track 4: Track Chair: Dr. Dhimant Ganatra, Jain University, Bangalore Venue: P-22 Date & Timing: 11 December 2013, 11:00 AM-13:00 PM
Sl No.
Title An Integrated Approach for Transportation Network Optimization Model Using Analytical Hierarchy Process And Integer Linear Programming Analyzing Impediments To Online Retailing in India for Improving Customer Satisfaction Analysis of Social Media Sites to Gain Competitive Advantage and Build Strategy Analysis of Value Priorities of Business Process Outsourcing Employees Using Multidimensional Scaling Tools Analytics Hierarchy Process (AHP) In Media Evaluation Application of Analytics in Retail Shrinkage Reduction Social Inclusion at the Bottom of the Economic Pyramid - As Mediator in Global Human Development Application of Facebook Analytics in the Page Sangoothara Vayasula Sangeetha- Having More Than 80000 Likes
Author
Affiliation
Sachin Choudhary & Arnab Dastidar Ghosh
HP
Urvashi Tandon & Dr.Ravi Kiran
Thapur University
Mayank Gupta & Dr. A.Ramesh
Dept of Paper Technology, Dept of Management Studies; IIT Roorkee
Dr. K.Prabhakar & K. Santhanalakshmi
SRM University, Kanchipuram, TN
Lakshmi Prasad V & Deepa Athimoolam Arunima Ray & Dr. Soumen Ray
Genpact Analytics & Insights, Tata Consultants Services MBA Dept, The Oxford College of Business Management; Dayananda Sagar College of Engineering
Roshny Unnikrishnan &

Dr. Lakshmi Jagannathan
Saptarshi Ray & Prasanna V
Great Lakes Institute of Management, TN
Page 4
Track 5: Track Chair: Naveen Kumar Bhansali, EMC2 India Venue: Central Pergola Date & Timing: 11 December 2013, 11:00 AM-13:00 PM
Sl No.
Title Are Marketing Analytical Tools Effective An Exploratory Study in Indian Context Are Sensex Futures Riskier than Sensex Assessing Efficiency of ERP Projects Using DEA - A Customization Perspective
Author
Affiliation
Kannan Kuriyan & Dr. Saroj Kumar Datta Poornima BG, Y Srujan Reddy & YV Reddy
VIT Business School, VIT University
Dept of Commerce, Goa University; SIMSREE Dept of Computer Applications, Thiagarajar
Dr. S Parthasarathy
College of Engineering,
TN Anna University, Guruvayurappan Institute of Management, TN
Association Rule Mining Using Apriori Algorithm Assurance of Data Sanitizing in Cloud Environment Big Data Analytics at Cisco
Dr. M V. Sudha & S Thirupparkadal Nambi
5 6
Apoorva Srivastava Sima Umathay & V. Rao
Amity Cisco
Page 5
Track 6: Track Chair: Dr. Madhura Shivaram, Accenture Venue: P-11 Date & Timing: 11 December 2013, 16:30 PM-18:30 PM
Sr. No
Title Big Data - Evaluating the Nature of Data in Indian Corporate Big Data - An Approach In Parallel Iteration Clustering
Author Minakshi Agrawal, Dr. Pradeep Pendse & Ritesh Dhameja Vadivel. M & Akila. R
Affiliation Welingkar Institute of Management Development and Research Dept of Computer Science and Engineering, B.S. Abdur Rahaman University
2 Brand Perception Using Social Media Listening Bringing Science into the Art of Supplier Evaluation, Selection and Allocation: A General Solution Framework Building a Repository for the Developer Community With Internet Modeling and Web Analytics Building Competitive Strategy an Application of Game Theory 6 Business Analytics in Microfinance - An analysis of Social Empowerment
Srotoswini Roy
HP
Santanu Sinha & Shantanu Chakraborty
HP
V.Srikrishnan, Dr. E.Sivasankar & M.R.Rajagopalan Lakshmi Prasad V & Ravi Kumar S Dr. S. Naseer Mohamed Jaffer, Aditya Agarwal & Mrunal Agashe
National Institute of Technology; Centre for Development of Advanced Computing Genpact
Xavier Institution of Management and Entrepreneurship
Page 6
Track 7: Track Chair: Aravind Rajah Rajagopal Venue: P-12 Date & Timing: 11 December 2013, 16:30 PM-18:30 PM
Sl No. 1
Title Online Visitor Identification
Author Satish .N. Babu
Affiliation Dell
Business Analytics In The Software Industry Business Process Mining An Enterprise Application
Ganesh Kumar.S & Dr. Ramanaiah Abraham K Plamthottam, Sandeep Dulluri & N.R.Srinivasa Raghavan
Bharathiar University, TN
Big Data Analytics Team, Reliance Industries Ltd
3 Calibrating SVM And Random Forest Outputs Using Isotonic Regression Based Venn Predictor Challenges Of Employee Delight & Retention In The Retail Industry (Multi And Single Brand Electronics Stores In Bengaluru) India An Empirical Study Classification Mining For Resume Screening Using Artificial Neural Networks Collateral Scoring 7
Dhiraj Hegde & Izzatbir Singh
Tata Consultancy Services, Bangalore
Namish Gupta & Madhavi.R
Jain University
E.Vinoth Kumar & Dr.A.John Sanjeev Kumar Debolina Basak & Sidharth Saran Anshu Goel, Srinivas Deshpande & Parmender Dahiya
Thiagarajar College of Engineering, TN
HP Global Analytics
Combating Financial Terrorism
Diamond Technology and Management Consultants
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Track 8: Track Chair: Mr Prakash Hegde, L & T Venue: P-21 Date & Timing: 11 December 2013, 16:30 PM-18:30 PM
Sl No.
Title Concept Note on Predictive Analytics in Pharmaceutical Industry
Author S.Navaneetha Krishnan, Senthil Kumar & Francis Prashanth
Affiliation IIMB; Maitems Analytics India Pvt Ltd VIT Business School, VIT University, TN Dept of Management Studies, IIT Madras
Gemini V Joy, Consumer Experience In CBBE Dr. Resmi Ann Thomas & Creation Nimish Cherian Paul Contagion Effect Among Crude Thenmozhi M & Oil And Food Prices In India Shipra Maurya Contribution of Business Intelligence in the Setup and Success of Global Procurement - Smrati Pawar Concept For Linde Engineering Entity Credit Spread Simulation using Ramesh-Subhash Option Pricing K V N M Ramesh Model Customer Based Recommendation System Dr. Surajit Ghosh Dastidar & Pratik Lahoti
Linde Engineering India Pvt Ltd
HCL Technologies
IMT Hyderabad ABES Engineering College; Reachout Business Analytical Services
Customer Experience Adopting K.Venkat Rao & Mobile Banking Services In India Dr. Anjali Rai An Empirical Study
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Track 9: Track Chair: Srinivas Addaki, HP Venue: P-22 Date & Timing: 11 December 2013, 16:30 PM-18:30 PM
Sl No.
Title Deal RADAR (Real-time Abandonment Detection And Recourse)
Author Nishant Saxena, Suresh Arumugam, Chiranjiv Roy & Aasif Kidwai
Affiliation
HP
Measuring Digital Marketing ROI Samit Kumar Gorai & And Content Valuation For B2B Anal Rai Websites
Dell
Design And Optimization Of Dr. V. Anbumalar, Single Row Intra- Cell Layout In R.Mayandi & Cellular Manufacturing System K.Arunprasath Using ARENA
Dept of Mechanical Engineering, Velammal College of Engineering & Technology; GMSMAVMM Polytechnic College Rajagiri Centre for Business Studies, Kochi; Jamal Mohamed College, Trichy
Designing A Patient Engagement Dr. Bejoy John Thomas, Scale For Eye Care Patients Using G.Suguna & Exploratory And Confirmatory J.Shanmugapriya Factor Analysis Determinants Of Capital Structure In The Indian Cement Sector A Mihir Dash & Comparison Of OLS, FixedApril Bhattacharjee Effects And Random-Effects Models Determining Content Credibility In Microblogs Raghul Vigneshkumar.A & Imthyaz Sheriff.C
Alliance University
Dept of Computer Science And Engineering, B.S.Abdur Rahman University, TN
Page 9
Track 10: Track Chair: Rajendra Singh Venue: Central Pergola Date & Timing: 11 December 2013, 16:30 PM-18:30 PM
Sl No.
Title Dimensions Of CRM Effectiveness And Its Effect On Customer Outcomes - With Reference To SBI Do Green Supply Chain Practices Have Impacts On Performance And Competitive Advantage Of Manufacturing Firms Effective Capacity Utilization Of Resources In Single Piece Flow Manufacturing System With Lean Practice Industry For Sustained Growth Effective Use Of Employee Data To Identify Workforce Potential And Drive Business Employability Recommender System For Learning Environments In Management Education Using Association Rules Employee Engagement Maturity Evaluation Of Brand Equity FMCG
Author
Affiliation
Dr. Padmavathy C & Dr. V.J. Sivakumar
VIT University, TN
Dr. C .Ganeshkumar & S. Balaji
IIMB; Bharathiar University,TN
M.Sivasundari, Dr. K. Suryaprakasha Rao & Dr. R. Raju Rupesh Kumar Khare, Manoj Kumar & Ankit Gupta
Lucas TVS industry, Anna University, TN
Jesiah Selvam. K & Umalakshmi
Department of Management Studies, Francis Xavier Engineering College Applied Mathematics Dept. Sri Venkateshwara College of Engineering, TN Sathyabama University, TN
B.Thilaka & Janaki Sivasankaran Lakshmi S & Dr.Muthumani S
Page 10
Track 11: Track Chair: Arun Pandit Venue: P-11 Date & Timing: 12 December 2013, 9:00 AM-11 AM
Sl No. 1
Title Enabling Analytics for US HP Shopping Enhancing Online Customer Engagements Using HPs Big Data Analytics Capability
Author Shinjini Bhattacharyya & S.Prajesh Kumar Shreeballav Sahoo, Jayesh Laxman Baldania & Shinjini Bhattacharyya
Affiliation HP
HP, Global Analytics
Estimation of Counter-Cyclical Capital Buffer Based on Forward - Looking Estimates of Credit to Dr. Subarna Roy GDP Estimation of Sales Components to Assess the Promotional Effectiveness in Retail Industry E-tail Q Analysis of Online Retailers in India Using Structural Equation Modeling Evaluating Application of Business Analytics in Supply Chain Performances In Indian Manufacturing Industry Evaluation of Alternatives that Curb Student Absenteeism Using Fuzzy AHP And TOPSIS Puja Verma, Bommu Suresh Babu & Rajarajan Dr. Joel Gnanapragash, Prasad Kulkarni & Dinesh Sathashivam
MBA Dept: Sir. MVIT, Gogte Institute of Technology, SCAD College
Mahendra Singh
School of Management Studies, Central University

of Jharkhand
Sopnamayee Acharya & Kalicharan Modak
IBMR, IPS Academy
Page 11
Track 12: Track Chair: Dr. Dhimant Ganatra, Jain University, Bangalore Venue: P-12 Date & Timing: 12 December 2013, 9:00 AM-11:00 AM
Sl No.
Title Experimental Analysis of Movie Review Using Combining Classifiers Explanations in Recommender Systems: An Overview FCM Based FSVM Classifier Using Fuzzy Index On Credit Risk Evaluation Finite Difference Simulation of Barrier Options Firm Structure and Financial Performance to Sustain Textile Mills Case Study Forecasting Demand for a New Product Forecasting Mobile Phone Demand Fuzzy Bi-Criteria Decision Making Approach For Supplier Selection and Distribution Network Planning in Supply Chain Management
Author M. Govindarajan
Affiliation Department of Computer Science and Engineering, Annamalai University IIMI Dept of Management Studies, National Institute of Technology Mathematics Division, School of Advanced Sciences, TN ASPIRE Foundation, TN
Rajesh Sharma
Dr.M.Punniyamoorthy & P.Sridevi A. Vanav Kumar & Kalyani Desikan
Ravichandran. M Anil Kumar Kartham, Sandip Mukherjee & Aparna Mridul Jitendra Rudravam & Naveen Bhansali
HP
HP and EMC2
Kanika Gandhi, Kannan Govindan & P.C. Jha
Department of Operational Research, Mathematical Sciences, University of Delhi
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Track 13: Track Chair: Mr Srinivas Addaki Venue: P-21 Date & Timing: 12 December 2013, 9:00 AM-11:00 AM
Sl No. 1
Title Fuzzy Clustering Approach To Employer Brand Positioning
Author Dr Bejoy John Thomas & Clemence Jenifer
Affiliation Rajagiri Centre for Business Studies; Loyala College Dept of Mechanical Engineering, Thiagarajar College of Engineering; School of Management Studies, Madurai Kamaraj University, TN V. M. Patel Institute of Management Studies, Ganpat University Analytics & Insights, Tata Consultants Services Acharya Institute of Management Department of Operations & Systems, IBS Hyderabad
Fuzzy Logic Based Decision Making Approach For Performance Appraisal Using Decision Tree Identifying Interdependence Between Returns On NIFTY50 And Currency Rate (INR$) For Predicting NIFTY50 Returns Identifying Social Influencer On Twitter Impact of Foreign Direct Investment (FDI) Implementation And Cultural Issues Going Together for Successful Adoption of ERP Systems Implementation of Image Processing System Using Handover Technique With MapReduce Based On Big Data In The Cloud Environment Improvising Marketing Strategies for Movies Based on Digital Feed: An Analytical Research Study
Venkatesh. K, Dr.Muruganandham R & Jishnu Gopal
Abhishek Parikh, Jayesh Patel & Yupal Shukla Vandita Bansal & Dr. Soumen Ray Vijay Bhasker V Dennis Joseph, Nasina Jigeesh & Kartikeya Bolar
Mehraj Ali.U & Dr.A.John Sanjeev Kumar
Thiagarajar College of Engineering, TN
Abhijeet Mohanty & Swaroop Krothapalli
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Track 14: Track Chair: Mr Deepak Bhaskaran Venue: P-22 Date & Timing: 12 December 2013, 9:00 AM-11 AM
Sl No.
Title Influence Factor Based Prediction Using Twitter Data With Supervised Learning
Author Malhar Anjaria & Ram Mohana Reddy Guddeti Divik Saxena & M Gupta
Affiliation Dept of Information Technology, National Institute of Technology HR Analytics, Fidelity Business Services India Pvt. Ltd
In-House Text Analytics Tool Innovative Approach for Green Field Facility Selection and Allocation Decisions Integrated Estimation and Data Analytics Model for Product Software Development Projects Intellectual Property Growth Impact of GDP Growth on IP Creation And FDI Intelligent Inventory Optimization to Improve Profitability Interaction Effects of Teachers Job Involvement on Participation in Decision Making And Organizational Citizenship Behavior Interdependence of The Major World Stock Exchanges After Global Financial Crisis
Dr. Avneet Saxena & Dr. Anuj Prakash
Jasvinder Singh
IIMB
K Sanal Nair, Dr. Anupama Jhala & Dr. Dhiraj Jain Bhuvanesh Mirdha & Binoy Syed
Pacific Institute of Management, Udaipur
HP
Dr. S.Pavan Kumar & Dr.Vijai N.Giri
National Institute of Technology, KA; Indian Institute of Technology Kharagpur R.K.University; MHRD Dept, Veer Narmad South Gujarat University
Dinesh Thapak & Changani Jagadish
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Track 15: Track Chair: Mr Palasjyoti Dutta Venue: Central Pergola Date & Timing: 12 December 2013, 9:00 AM-11:00 AM
Sl No.
Title
Author
Affiliation
P. Mariappa, Investigating Efficiency of Indian S. Lakshmi & Nationalized Banks G. Sreeaarthi Knowledge Management and Analytical CRM Role In Business Dr. Munish Kumar Tiwari Organization
Bishop Heber College
Log Linear Model as a Tool in K Kalyanaraman & Prediction Problems with Tests of Hareesh N Ramanathan Independence in Focus
Dept of Statistics, University of Kerala; Dept of Management Studies, Toc H Institute of Science and Technology
Make or Buy Decision-A Successful Model in Sourcing Strategy of An Automotive Company Managerial Applications of Machine Learning: A Case of Direct Marketing
P. Kumar & A. Johnrajan
Sathyabama University, TN
Rekha.A.G & Mohammed Shahid Abdulla
IIMK
Sami Bara, Market Sizing Optimization Using Srotoswini Roy & Social Media Analysis Abhilasha N Rao Mathematical Modeling For Performance of Wind Turbine Generators An Indian Scenario Matlab Implementation of Least Square Support Vector Machine Model and Share Price Time Series Forecasting Mallikarjune Gowda M.C, Bharath Repaka, Dr. Puttabore Gowda & Dr. Chandrashekar
HP
M S Ramaiah Institute of Technology, Acharya Institute Of Technology K.L.N College of Information Technology, Coimbatore Institute Of Technology
N.Ayyanathan & A. Kannanmmal
Page 15
Track 16: Track Chair: Ms Shailaja Grover Venue: P11 Date & Timing: 12 December 2013, 14:00 PM 16:00 PM
Sl No.
Title
Author
Affiliation
Measuring Service Quality for Air Transport Using Fuzzy Approach Subas Chandra Mahapatra & A Critical Analysis B. Raja Shekhar MIST vs. Developed Equity Markets
School of Management Studies, University of Delhi
Dr. Vinodh Madhavan
IIML
Mobile Engagement & The Future Ramakrishna Nanduri & of Business Data Sakshi Gupta Monetization Routes for a Set of Wireless Patents Shanmukha Sreenivas.P & Mary Mathew
HP
IISc Dept of Humanities, Social Sciences and Management, National Institute of Technology Institute of Business & Computer Studies; Sambharm Academy of Management Studies Cisco
Network Analysis For Patternizing Security Concerns A Study Of Sreejith Alathur Security Informatics Projects Neural Network Analysis Model For Forecasting Consumer Adoption Of Internet Banking in India Next Gen Analytics At Cisco
Dr. Saroj Kanta Biswal & Dr. Subhasree Kar Rajagopal Srinivasan & S. Achuthan
Nobel Idea, E-CRM & Innovative Technology- Future of Indias Shailesh Tiwari Insurance Industry
SBI Life Insurance Co. Ltd.,
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Track 17: Track Chair: Ms Mukta Bansal Venue: P12 Date & Timing: 12 December 2013, 14:00 PM 16:00 PM
Sl No.
Title On the Application Of Machine Learning Algorithms in Stock Markets Evidence from order Imbalance Based Future Return Predictions Optimal Allocation of Advertising Budget In Marketing Mix Optimal Placement of Advertisements on a Pixelated Web Banner Optimal Spare Part Kits A Data Mining Approach Performance Evaluation of ATC Based Dispatching Rules in Scheduling Diffusion Furnace Plant Scheduling MetaHeuristics Based Approach Predicting Who Leaves Prediction of Customer Preference Towards Emerging Retail Market Through Discriminant Analysis
Author
Affiliation Faculty of Information Technology, Monash University, Australia
Varsha Mamidi
Kavita Gaikwad Sugandha Aggarwal, Anshu Gupta, Arshia Kaul & P.C Jha U. C. Moharana & S.P.Sarmah M. Vimalarani & M. Mathirajan Dr. Anuj Prakash & Dr. Avneet Saxena Shivinder Kaur & Dr. Sahil Raj
Genpact Department of Operational Research, University of Delhi Dept of Industrial Engineering and Management, IIT Kharagpur Dept of Management Studies, IISc
6 7
SMS, Punjab University
Alpana Srivastava & Charu Bisaria
Amity Business School, Amity University
Page 17
Track 18: Track Chair: Naveen Bhansali Venue: P21 Date & Timing: 12 December 2013, 14:00 PM 16:00 PM
Sl No.
Title Pulses Of Product Bundling In Spinning Promotional Strategies A Study On Integrated Retail Marketing Predictive Analytics Road Fatal Incident Prediction Predictive Modeling In Airlines Industry Procurement Analytics Effect On Organisations Productivity Index for Service Sector Psychographic Segmentation of Facebook Users A Cluster Analysis Prediction of Early Claim Propensity at the Time of Policy Issuance In Indian Life Insurance Industry
Author Dr. P.Baba Gnanakumar
Affiliation Dept of Commerce, Sri Krishna Arts and Science College, TN
Anup Raghveer, Karthigeyapandian Raju & Subha Venkat Debika Datta & Tuhin Subhra Dey Karthik V, Mayank Gupta & TK Chaitanya Dinabandhu Bag Dr. P. Krishna Kumar, Dr.S.Franklin John & S.Senith Anubhav Goyal, Sanjay Thawakar & Nirmal Roy
EMC
Tata Consultancy Services TransOrg Solutions; Kie Square Consulting; Dell International Services
Nehru College of Management; Bharathiar University Analytics Centre of Excellence, Max Life Insurance
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Track 19: Track Chair: Ms Swetha Murthy Venue: P22 Date & Timing: 12 December 2013, 14:00 PM 16:00 PM
Sl No.
Title Ranking of Smart Phone Features Using Analytical Hierarchical Process Rare Earth Metal Forward Price Contract Model Reverse Logistics as A Sustainable Value Proposition For Product Acquisition Review of Relational Coordination Issues In Health Care System Review On Improving The Clustering Performance In Text Mining Role of Data Analytics in Evolving Sourcing Strategies
Author Ajay Yeshwanth & Jayanth Jacob Ramesh Kumar & Avinash Narode Jyoti Dhingra Darbari Vernika Agarwal & PC Jha T.Kamatchi & B.Radha Krishnan
Affiliation NIT; Anna University
HP Dept of Operational Research, University of Delhi Velammal College of Engineering & Technology; Thiagarajar College of Engineering Kumaraguru College of Technology, Anna University, TN Operations Department, National Institute of Industrial Engineering
Dr.D.Chandrakala & Saranya Sadhasivam
Abhishek Singh & V.B Khanapuri Parvathi Letha & Kolli Reddy
Right Analysis
Dell
Configuration Services: Sales Strategy
Nivedhitha Krishnan, Prabhanjan Tattar & Mohit Kandhari
Dell
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Track 20: Track Chair: Jitendra Rudrawaram Venue: Central Pergola Date & Timing: 12 December 2013, 14:00 PM 16:00 PM
Sl No.
Title Sales & Product Mix Strategy Using Supply Chain Insights and Predictive Analytics Segmenting Customers For Computing Services Sensory Marketing-The Mantra For Brand Styling Disposition Decision Metric for Reverse Supply Chain
Author Anshuk Pal Chaudhuri & Gaurav Sarda
Affiliation
Archana Menon & Sourav Kumar Dutta Surabhi Mukherjee Chakravarty Varkey Vipin, Rohit Saksena & Suchitra.E.T Gopinath.S.K, Mahalaxmi Krishnan & Karthik Subbiah Amar Nath Dsilva, Sumana Maity & Santanu Kumar Rath Vikas Thakur & Dr A Ramesh
HP
CMR Institution of Management Studies Dell
Modeling Reverse Supply Chain for Maximum Recovery Potential Stock Price Prediction Using Service Oriented Architecture and Soft Computing Techniques Study of Marketing Problems for the Growth of MSMEs In Himachal Pradesh Social Media Intelligence to Improve Customer Satisfaction
Dell
Dept of Computer Science, National Institute of Technology, Rourkela Dept of Management Studies, IIT Roorkee
Girjesh Parasar & Amit Sethia
HP
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Track 21: Track Chair: Arun Pandit Venue: P11 Date & Timing: 12 December 2013, 16:15 PM-18:15 PM
Sl No.
Title Social Network Analysis Mining Through Graphs Stock Price Prediction And Potential Insider Trading Detection Using Quantitative and Qualitative Data For Indian Stock Markets Optimal B2B Quote Pricing Pricing it Right A Scientific Approach to Consumer Product Pricing
Author Dr. R. Shriram, Dr. W. Aisha Banu & R. Arivuezhil
Affiliation Computer Science and Engineering, B.S Abdur Rahaman University
Alwyn R. Pais & Srinivas Vemula
Dept of Computer Science And Engineering, NITK
Saurav Daga & Rajkumar Dan Ranjani Mani & Rajkumar Dan Ritu Yadav, Ashwani Kumar & A.Vinay Kumar Anjali Saxena, Nitin Seth & Anuj Prakash Hamendra Kumar Dangi & Amit Kumar Bardhan Selvan Simon
Dell
Dell
Supervised Sentiment Analysis 5 Supply Chain Risk and Security Management Predictive Risk Score Modeling Role of Logistics Management in Relief Supply Chain Performance Establishing A Conceptual Model Using SEM Rough Set In Strategic Stock Selection
IT & Systems; Finance & Accounting IIM Lucknow
IIFT; Tata Consultancy Services
7 8
Faculty of Management Studies, University of Delhi NITIE; SNDT Womens University
Page 21
Track 22: Track Chair: Shailaja Grover Venue: P12 Date & Timing: 12 December 2013, 16:15 PM-18:15 PM
SL No 1
Title Statistical Models for Analyzing The Impact of Outbound Calls On Customer Satisfaction Vendor Financial Health Assessment Vision Based Page Segment Analytics for Design Optimization Of Web Pages (VDOW) Evaluating and Driving Customer Satisfaction Through Social Media Analytics Use of Multivariate Analysis to Determine Adults Garment Buying Preferences A Comparative Study Of KMeans and Hierarchical Clustering Using Weka Tool EMEA Supply Chain Improvement Program Volatility Clustering and Leverage Effect In The Indian Forex Market Evidence From Stochastic Models
Author Prabhanjan Tattar & Anirban Sinha
Affiliation Dell
V. Panchal
Fidelity
Shruthi Anjaneya Reddy, Ganga Bharani Vasudevan, Shivaramakrishnan Kasiraman Sanjay Srivastava & Guhan P
HP
Dell
Dr.S.Franklin John & R.Sheeja
Nehru College of Management, TN
Gaurav Sharma & Saurabh Sharma Rahul Kumar & Atchuta Sandilya Dr. Zabiulla
School of Biochemical Engineering, IIT (BHU); Mu Sigma Business Solution Pvt Ltd Dell
Sambhram Academy of Management Studies
Page 22
Track 23: Track Chair: Devashish Bhattacharjee Venue: P21 Date & Timing: 12 December 2013, 16:15 PM-18:15 PM
Sl No. 1
Title Global Competitive Pricing Analysis Framework-PC Business What Makes A Data-Story Work
Author Dhivya Ravi, Neha Aggarwal & Ravi Nair Amit Kapoor & Kavitha Ranganathan
Affiliation Dell
Information Systems Area, IIMA; NarrativeViz Consultings
3 4
What Makes Firms Innovative Social Media Analysis: Adoption Of Machine Learning For Knowledge Discovery Twitter Analysis by Opinion Mining Using Semantic Web Technologies
Dr.Deepa Ray Abhishek Sanwaliya & Anurag Srivastava Dell
A.M.Abirami, R. Nithish, S. Sabarish & M. Navaneeth Kishen Ashutosh Karna
Dept of Information Technology, Thiagarajar College of Engineering, TN
Web Integrated Email Engagement Clustering Solution Technology Forecasting of Fuel Cell Technology In Hybrid And Electric Vehicles
HP CPRI
Manohar Nagula
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Track 24: Track Chair: Rahul Kumar Venue: P22 Date & Timing: 12 December 2013, 16:45 PM-18:45 PM
Sl No. 1 2
Title Customer Effort Analysis
Author Mayank Garella
Affiliation Dell EMC Corporation
Systems & Artificial Intelligence Senthil Thiagrajan & Methods For Fraud Detection On Shikhar Pandey Credit Cards Cluster Analytics Malini Sethuraman, Micky Sanghani & Sandeep Patil.J Sukanya Kundu & Dr. Saroj K. Datta
Dell
Technology Acceptance and Its Effect On Usage Of Internet Banking Moderated By Age, Gender, Income And Level Of Computer Literacy Services Upsell In Technology Industry The Impact of Customer-Based Brand Equity on The Operational Performance Of FMCG Companies In India Treating Missing Values Comparison Of Methods And Implications
Alliance University; VIT University, TN
Sai Kumar & Kuldeep D Dr. Bijuna C Mohan, Dr. A.H.Sequeira
Dell
Dept of Humanities, Social Sciences and Management, National Institute of Technology, KA Independent Consultant
Regi Mathew
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Track: 25 Track Chair: Palasjyoti Dutta Venue: Central Pergola Date & Timing: 12 December 2013, 16:15 PM-18:15 PM
Sl No.
Title Youths Perception On Entrepreneurship and Microenterprise PromotionUtility Of Data In Decision Making. Usage of Social Learning Analytics In Workplace Learning Supply Chain Design and Analytics
Author
Affiliation Commerce and Management, Graphic Era Hill University, Dehradun
Dr A.Mohan & V.M.Tripathi
Venkat R & Dr. S.Kuppusamy
Anna University, M Kumaraswamy College of Engineering (M & T), TN Dept of Commerce and Management, N.D.R.K. First Grade College, Hassan; Govt. First Grade College For Women, Hassan Coimbatore Institute of Technology, TN
Girisha.H.J & Vishwanath C.R
3 Sentiment Analysis Of Samsung Galaxy Young (GT-S6312) 4 Predictive Analytics In Healthcare- Diabetes Diagnosis 5 Methodological issues In Marketing Analytics On Facebook Advisor Movement Network Analysis A Generalized Social Media Analytics Framework For Efficient Social Monitoring. M.Priyanka, V.Sudha & J. Shana Annie Judes, A. Saranya & J. Shana Dr. Neeraj Pandey & Gaganpreet Singh
Coimbatore Institute of Technology, TN
NITIE Mumbai
Bhansaa Dhawalgi
Fidelity Investments
Satyarth Pandey & Ishita Mishra
Mindtree Limited; Christ University
Page 25
Track: 26 Track Chair: Arun Pandit Venue: P11 Date & Timing: 13 December 2013, 09:00 AM -11:00 AM
Sl No.
Title Empricial Analysis of Trading Volume and Stock Return Volatility In Indian Stock Market Quasi Bayesian Estimation of Stress Strength Model for the Power Function Distribution
Author Dr Shalini Aggarwal & Mahender
Affiliation Panipet Institute of Engineering & Technology
Dhanya.M & E.S. Jeevanand
Dept of Management Studies, Federal Institute of Science And Technoology, KL; Dept of Mathematics, Union Christian College, KL
Influence of Advertising Media on the Perception of Young Indian Consumers With Special Reference To organised Fast Food Outlets Forecasting the Price of Gold: An Error Correction Approach
Deepak Ashokkumar & Dr. S.Sankaranarayanan
Bharathiar University, TN
4 Forecasting The Sales of Perishable Goods In Supermarkets: A Comparison Of Traditional Time-Series Models, ANN And SVM Contrarian and Momentum Strategy In The Indian Stock Futures Market: Evidence From Banking Sector Individual Level Consumer Preference Model On Indifferent Product Categories Circular Trades Identification In Stock Market
Kausik Gangopadhyay, Abhishek Jangir & Rudra Sensarma
IIMK; NAV Capital LLP,
Vinay Hotkar, Kunal Naiky & KLN Murthy
IISc Bangalore, Jubliant Retail
Dr. K. Srinivasan, Dr. Rudra Prasanna Mahapatra, Ram Kumar & Himani Shah Dr. Soumen Ray
Berhampur University, Chirst University
Analytics and Insight Lab, Tata Consultancy Services Analytics and Insight Lab, Tata Consultancy Services
Narasimha Murty M.V
Page 26
Track: 27 Track Chair: Chetan Kumar Venue: P12 Date & Timing: 13 December 2013, 09:00 AM -11:00 AM
Sl No.
Title Utilization of Big Data In Oil And Gas Industries Using Hadoop Mapreduce Technology And Hiveql Market Timing and Stock Selection Ability Of Mutual Funds In India: An Empirical Analysis Credit Card Fraud Detection By Psychographic Segmentation
Author
Affiliation Dept of Information Technology, Dr.Mahalingham College of Engineering and Technology MBA Department, RNS Institute of Technology
P.Gowtham, T.SathiyaPrakash & K.Anand Siddharth
Dr.Tamizharasi.D
Kuntal Pal M. Sowbharani, K. Swathine & J. Shana
Praxis Business School Kolkata Coimbatore Institute of Technology, TN Dept of Mechanical Engineering, Dept of Industrial Engineering; Thiagarajr College of Engineering Dept of English, RGM College of Engineering & Technology ITM SOM, Jiwaji University Dept of Community Medicine, University College of Medical Sciences; Faculty of Management Studies, University of Delhi
Student Feedback Analysis Using Data Mining Techniques
Analysis of Life style Improvement Considering Health Factors Using TOPSIS Method Rise of Brand Value Through Sentiment Analysis: A Semantic Approach Long Range Dependence And Chaos In Asian Financial Markets
Dr. S.Muralidharan, S.Rajakumar & Dr. R.Muruganandham
Suneetha.Y
Twesha Chharia, Ashish Makrani & Sonal Singh
Distance From The Health Care Facility As A Determinant Of Institutional Delivery In Delhi
Arun K. Sharma & Amit K. Bardhan
Page 27
Track: 28 Track Chair: Palasjyoti Dutta Venue: P21 Date & Timing: 13 December 2013, 09:00 AM-11:00 AM
Sl No.
Title Self-Congruity, Brand Familiarity, Perceived Quality And Purchase Intention: The Moderating Role Of Gender Effect of Financial Crisis On Stock Market Integration: India Vs. Five Permanent Members Of UNSC Segment of One Preparedness By Indian Corporates Effectiveness of Cloud Analytics In Enterprise Computing: An Emperical Study Multi Class SVM Based Opinion Mining - Agent Performance Model for Chat Contact Center Determining Confidence Intervals For Market Basket Analysis Using Re-Sampling Strategy Parametric and Non-parametric Estimations In Survival Analysis: Factors That Lead To Convergence
Author
Affiliation
Gopal Das
International Management Institute School of Commerce and Management, Central University of Rajasthan IIMB Dept of MBA, Krupanidhi School of Management
Alok Ranjan, Krilesh K & Neha Seth
Sudharshana PA Pai, Prabha Susy Mathew & Asha.K
Santhosh Kumar Arjunan
Vasudeva Maiya, Dr. Ramaprasad Rajaram & Vinod Narayanan
IBM GPS Analytics
Dr. Ramaprasad Rajaram & Vinod Narayanan
IBM
Breaking Barriers, Building Bridges
Ritika Priyadarshani & Gaurav Sachdeva
Institute of Rural Management, Xavier Institute of Management
Page 28
Track: 29 Track Chair: Dr. Mathiarajan, IISc Bangalore Venue: P22 Date & Timing: 13 December 2013, 09:00 AM -11:00 AM
Sr No.
Title Big Data Analytics From A Perspective on Future Trend A Predictive Analytics Approach To Measuring Customer Loyalty Mystery Shopping: An Effective Tool For Evaluation of Front End Employees In FMCG Sector. Social Media As A Tool To Understand Consumer Behaviour Is Profitability Related To Capital Structure Decisions In Indian Cement Industry? An Empirical Investigation Through Factor Analysis Approach Effectiveness of Logistics Information System in Logistics Service Companies Evaluation Of Intermodal Competition Between High Speed Rail And Conventional Transport Systems: An Agent Based Framework Antecedents to Self-Care Technology Adoption In A Healthcare Context A Formative Assessment
Author Kiran S Menon & Dr. Suresh Subramonium Vincent Charles & Kiran Sathyanarayana
Affiliation
College of Engineering, KL Centrum Catolica Graduate Business School, Peru; Mindtree Ltd
Vinay Y Kenkere & Shaikh Juned Saoud
Acharya Institute of Graduate Studies
Aniruddh Gawade & Pragya Singh
IFIM Business School
Arindam Banerjee
Institute of Cost Accountants of India
A.D. Shalini Prieya & Dr.S.Sankaranarayanan
School of Management, Bharathiar University
Varun Raturi & Gunjan Narulkar
Dept of Civil Engineering, Dept of Management Studies: IISc
Lakshmi. R, P.Ganesan & Padmasree Dr.Mohan
VIT University, TN; Dr.Mohan's Diabetes Specialities Centre, TN
Page 29
Track: 30 Track Chair: Dr Dhimant Ganatra, Jain University, Bangalore Venue: Central Pergola Date & Timing: 13 December 2013, 09:00 AM -11:00 AM
Sr No.
Title Customer Analytics for Insurance A Data Driven Insight For Identifying Strategic Customer Segments Analysis Of Factors Predicting Student Performance And Subsequent Job Placement - A Regression Model For Business Management Students
Author
Affiliation VNITSW, India; Copenhagen Business School, Denmark
Gudhi Srinivas Praveen & Kocherla Kiran kumar
Dhimant Ganatra & U. Dinesh Kumar
Jain University, Bangalore
An Intelligent Scheme For Brand Divya Sharma, Promotion In Social Media Debashis Saha & Using Influencers Parthasarathi Dasgupta Star Quest BE-HEI: Business Intelligence In E-learning At Higher Educational Institutions Practice And Application Of HR Analytics In Indian IT Industry: A Descriptive Study Relavent Answers Retrival for Web Forum Questions Using WordNet Data Mining Technique for Analytical Customer Relationship Management in Retailing Arindam Naskar Priya Dharshini Arunachalam & Chandrakumarmangalam
IIMC
Tata Cosultancy Services Kumaraguru Colleg of Technology; Anna University of Technology, TN IFIM Business School, Bangalore
Gunjan Mohan Sharma
Dr.R.Shriram, Dr.W.Aisha Banu & S.Bosco
Computer Science and Engineering, B.S Abdur Rahaman University Dept of Commerce, Sri Krishna Arts and Science College, TN
Prasanna.P
Page 30
Track: 31 Track Chair: Aravind Rajah Venue: P11 Date & Timing: 13 December 2013, 11:00 AM-13:00 PM
Sl No.
Title
Author
Affiliation
Frequent Pattern Mining on Data Stream Assessing Creditworthiness of Borrowers Through Credit Scoring Model A Study of Consumer Finance Data Driven Insights Toward Optimal Allocation of Resources For Marketing Effectiveness of An Indian Retail Enterprise Differentiating Bus Ticketing Service Using Analytics : A Case Study An Empirical Study on The Marketing Analytics in Selected Companies in Indian Business Scenario Market Segmentation of Facebook Users
Anand Babu.R.M
Dept. of Computer Science And Engineering, B.S. Abdur Rahaman University PG Dept of Business Administration, Rani Channamma University
Dr. N Maruti Rao
Saptarshi Roy, Siddharth Gupta & Ranjan Chaudhuri
National Institute of Industrial Engineering
Suryanarayanan. K, S. Bharathan & S. Prithviraj
Dept of Management Studies, IIT Madras
Dr Priyanka Verma & Anupam Singh
Maulana Azad National Institute of Technology
Raj Dash
IIMB Pendekanti Institute of Management Production and Industrial Engineer
Clustering Techniques Healthcare Industry
M. Cynthia Karen Kesari Vijay Reddy
Page 31
1st International Conference On Business Analytics and Intelligence 11-13 December 2013 Track: 32 Track Chair: Sandhya Shenoy Venue: P12 Date & Timing: 13 December 2013, 11:00 AM - 13:00 PM
Sl No. 1 2
Title Data Analytic Trends In Finance Research A Review Social Media Analytics Micro-Segmentation Of Prepaid Mobile Base Through KMeans Clustering A Simple Puzzle In The Teaching Of Demand Theory Social Media Analytics: An Effective Tool To Customer Relationship Management Predictive Asset Maintenance (PAM) Modelling Framework For Managing Super-Critical Processes How Social Network Analysis Is Making Telecom Analytics More Powerful? Procurement Strategy Through Sourcing Analytics For Medium, Small Micro Enterprises In India
Author G.Sriram & Seetha Ram Vedhantam Puneet Singh Sudeepta Chaudhuri, Aparna Kapoor & Deepa Kadam Devlina Chatterjee
Affiliation VIT Business School, VIT University, TN PWT Consulting Corporate Marketing, IDEA Cellular Ltd
Industrial and Management Engineering, IIT Kanpur
Prarthna Agarwal Goel & Kavita Dwivedi
Ravi Bajaj, Irfan Khan & Rajarajan
Prarthna Agarwal Goel & Kavita Dwivedi
Raju Gundala & Ch.Ranga Rao
Alliance University; Infinite SCM solutions
Page 32
1st International Conference On Business Analytics and Intelligence 11-13 December 2013 Track: 33 Track Chair: Prakash Hegde Venue: P21 Date & Timing: 13 December 2013, 11:00 AM - 13:00 PM
Sl No. 1
Title Strategic Sourcing in Emerging Markets Application of Social Media Analytics For Indian Retail Banking Customers Profiling Battle At Shelf: Analysis of Male-Female Shopping Psychology A Novel Forecasting Strategy To Reduce Bullwhip Effect In Supply Chains Effects of Social Transformation In PURA Schemed Villages Of Thanjavur District, Tamil NaduIndia Determinants of Consumer Loyalty In Emerging Retail Markets At Bengaluru A Case Study Supply Chain Analytics To Improve Quality & Productivity of Indian Agriculture Modeling of Recoveries With Macroeconomic Indicators
Author Raju Gundala & Jagdeep Narigudde Chiranjibi Dipti Ranjan Panda
Affiliation Alliance B School, Alliance University National Institute of Industrial Engineering
Raj Kapoor Nigam & Saurabh Srivastava
Fractal Analytics Inc. NJ
S.S.Mahapatra & Sanjita Jaipuria
Dept of Mechanical Engineering, National Institute of Technology Rourkela Dept of Management Studies, Periyar Maniammai University
Dr. Rajandran K V R & Dr. S Aramvalarthan
Dr. B.A. Karunakara Reddy, Dr. E.A. Parameswara Gupta Vedavathi
Dept of Commerce, AIMS
Gundala Raju
Alliance University
Shweta A Patil
TCS
Page 33

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1st International Conference On Business Analytics and Intelligence 11-13 December 2013

School of Management, Sir Padampat Singhania University

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