Press Release:

GENIECONNECT ANNOUNCED AS WINNER OF EIBTM 2013 TECHNOLOGY WATCH

GenieConnect (www.genie-connect.com), the digital solutions provider for the events industry has won this years EI !" !echnology #atch (www.ei$tm.com%techwatch) for its mar&eting automation and personalisation tool' Mar e!"#$C%##e&!. GenieConnect were selected from () applications $y an e*ternal e*pert panel of industry professionals who scored the entries $ased on innovation, completeness of concept, and the value of the product to the meetings industry. "ar&etingConnect is the only mar&eting automation and personalisation tool for the events industry. It is integrated with GenieConnect event solutions, meaning it has access to the latest event information (e*hi$itors, sessions etc), visitor data (ta&en at registration) and &nows the $ehaviour and actions of visitors across mo$ile and we$ platforms. +sing a com$ination of time and action $ased triggers, com$ined with

highly configura$le wor&flow rules' the mar&eter is a$le to set up automated campaigns. !hese campaigns are triggered when the user interacts with the event tool, $y clic&ing on a lin&, signing into the we$ portal or downloading the app. Giles #elch, Chief E*ecutive ,fficer of GenieConnect, commented, -#e are thrilled to have won this prestigious award for our e*citing new offering, "ar&etingConnect. #eve seen first-hand the difficulties our customers have faced with traditional event email mar&eting and $eing a$le to personalise communications $ased on $ehaviour $rings event mar&eting in line with the most successful digital mar&eting approaches in $usiness today.. GenieConnect will present their winning product at EI !" /0)1 in the new Innovation 2one (www.ei$tm.com%i3one). 4s part of the award, GenieConnect will receive a stand within the !echnology and Events 5ervices area of the show floor, stand 6)07, as well as mar&eting and promotions to the meetings and events industry. In addition to the overall winner, the EI !" !echnology #atch award also awarded four honoura$le mentions whose entries highlighted significant technology trends within the industry. !hese included, Ta'Cr%()* P%ll E+er,(-ere* S%&"al Ta.les and C%#/er"0e1 Cor$in all, who chaired the 8udging panel commented, -4nother

record was set this year with () !echnology #atch entries and I am very pleased with the results. Genie Connect, as the winner, and the four honoura$le mentions point the way for some very interesting emerging technologies. 5pecifically, Genie Connect provides a rich ecosystem of $oth we$ and mo$ile technologies to apply $usiness intelligence using meeting participant preferences to target the right

people with the right content. !his application of data analytics is a significant advance for the events industry..

!he EI !" !echnology #atch 4ward is the most high profile and longest running recognition scheme for innovation in the meetings industry worldwide. !o meet GenieConnect at the show, pre-register to attend EI !" /0)1 at www.ei$tm.com%visit. EI !" /0)1 will ta&e place from )9th : /)st 6ovem$er, a wee& earlier than in previous years. !he EI !" ;orum will ta&e place the day $efore the e*hi$ition on )<th 6ovem$er. =oin EI !" on >in&ed in, !witter and ;ace$oo&.

2 ENDS 2 N%!es !% E)"!%rs ;or media en?uiries, please contact@ Aamela #ils !el@ BCC (0) /0< 11C C00D "o$@ BCC (0) 07900C9CC(7 Email@ pamela.wilsEcut-coms.co.u& 5ophie 4had !el@ BCC (0) /0< 11C C009 "o$@ BCC (0) 77( </))(/9 Email@ sophie.ahadEcut-coms.co.u& H%s!e) B3,er4 is a registered trademar& of Feed E*hi$itions >imited. Feed !ravel E*hi$itions is a registered trademar& of Feed Elsevier Group Alc. T-e EIBTM4 trademar& is owned and protected $y Elsevier Aroperties 54 and Feed E*hi$itions >imited uses such trademar& under license.

EI !" forms part of the Feed !ravel E*hi$itions "eetings, Events and usiness !ravel Aortfolio along with 4I"E (www.aime.com.au), GI !" (www.gi$tm.com), CI !" (www.ci$tm.com) 4I !" (www.ai$tm.com), I !" 4frica (www.i$tmevents.com%I !"-4frica) and I !" India (http@%%www.i$tmevents.com%I !"-India%). EI !" (www.ei$tm.com) is the annual glo$al meetings and incentive e*hi$ition held in arcelona, 5pain. EI !" is 4 C 4udited every year to guarantee that the num$er of visitors promoted is completely accurate and are uni?ue attendees only. ;uture dates confirmed for EI !" include@ EI !" /0)C ()<th to /0th 6ovem$er, /0)C, EI !" /0)D ()7th to )9th 6ovem$er, /0)D) and EI !" /0)( (/9th 6ovem$er to )st Gecem$er, /0)() Ree) Tra+el E5-"."!"%#s Feed !ravel E*hi$itions (F!E) is the worlds leading provider of e*hi$itions in the travel and tourism industry, with a wide-ranging portfolio of /0 international events in )1 countries throughout the 4mericas, Europe, the "iddle East, 4sia Aacific and 4frica. Its mar&etleading, $usiness-to-$usiness events cover all elements of travel and tourism, including leisure travel, lu*ury travel, meetings, events, incentives and $usiness travel, as well as golf, s&i and spa travel. F!E is part of Feed E*hi$itions. www.reedtravele*hi$itions.com