ACKNOWLEGEMENT

B
y the Grace of Allah and the utmost efforts of our group members, which are Rana Muhammad Hassan, Imtiaz Karim, Ahmad Hasan, Asia Ramzan and Ammara Farooq we are now able to accomplish our project well within the time frame. Our efforts in project were never be able to give us this fruitful report without the help of certain individuals. At this moment, we would like to accomplish those individuals who have helped us a lot, so that we could make and complete our website and final report within limited time. First of all we would like to pay special thanks to our devoted teacher Prof. Amir Awan, that if he wouldnt have given us this project, we wouldnt be able to e plore the E-commerce.

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PREFACE

O
ur overall e perience of preparing this report was a knowledgeable journey. !e learn a lot about the functions of e"commerce. Apart from this, by actually conducting this report, !e also learnt practical application of what !e have been studying in overall #.$.A. For completing this project !e re%uired the e"commerce business plan for completing our project, we have visited several relevant websites to benchmark at this time in the industry in order to estimate the industrial profile, business processes and &!O' analysis. !e got our re%uired data from websites of online business. !hile conducting this report !e faced some problems in getting the data as at websites data is not managed very well. 'he knowledge of what !e have studied in #$A also came in handy. Once every thing was found out it got very interesting.

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RANA M. HA

AN

IM!IA" KARIM AMMARA FAR##$ AHME% HA AN A IA RAM"AN

Introduction to Car&ets
'he history of (akistani carpets goes centuries back in carpets weaving and it has earned a name for its high %uality carpets made in e %uisite designs and pleasing ) pastel colors combinations and offered at most competitive prices.

'ahore #rienta( Ru)s

Our *ahore Oriental +ugs consists of the finest %uality rugs made by (akistani master weavers, who have passed down the skill from generation to generation since the #ogul rule of the ,ndian subcontinent in the -.th century. For this reason, they are also often referred to as #ogul rugs. 'he materials used in these rugs are top %uality " most of them use -//0 1ew 2ealand worsted wool for the pile, and many have silk fields or highlights of silk.

#ther

Faci(ities

with

'ahore

#rienta(

Ru)s

Industries

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!e have a large network of masters, craftsmen, weavers, designers, dyers and finishers keep a close watch on all steps of manufacturing from spinning of yarn to wool, dying, designing, weaving and finishing. 3 treme care is taken to ensure that every piece is a perfect piece, free of defects and blemishes.

#*ER*IE+
Our *ahore Oriental +ugs consists of the finest %uality rugs made by (akistani master weavers, who have passed down the skill from generation to generation since the #ogul rule of the ,ndian subcontinent in the -.th century. For this reason, they are also often referred to as #ogul rugs. 'he materials used in these rugs are top %uality " most of them use -//0 1ew 2ealand worsted wool for the pile, and many have silk fields or highlights of silk.

$,A'I!- P#'IC#,R C#'#,R !e attach special importance to colors and choose only those in fashion at a given time. Our colors are always fast and have special sheen. ,n response to market demands we always introduced new designs and colors. #,R PECIA' I"E E - COMMERCE

&tock available in all si4es from -5- to 65-7 and runners 8special si4es -/5-9 and -75-:; are always available in our warehouse for spot selection. !e have built in capacity to under take manufacture of programmed goods.

#,R %E I.NIN. !e give special attention to designing which constitute the &aul of a carpet. Our team designers have latest information on color trends and designs preferences <+3A'3 &<,1',**A',1G new designs. 'his revolutionary change in carpet designing offers an infinite choice of designs to consumers. 'his is what makes *ahore oriental rugs difference from other e porters. #,R CRAF! MAN HIP !e make e tra efforts to ensure that every carpet should be flat piled weaved which is made in our hand looms as a price of art. !e employ the best e perts in the field for clipping and finishing the carpet. 3dges are also stitched with special trends to ensure resistance to rough handling and heavy traffic.

PR#%,C!
%E I.N

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-. &ingle knot 6)-. %uality woolen <aucasian design. 7. &ingle knot 6)-9 silk ground =/0wool >/0silk (ersian designs. =. ?ouble knot chobi)4iggler designs in handspun gha4ni wool. 9. &ingle knot 65-9 %uality silk touch medallian designs. @. &ingle knot 65-9 %uality movri bokhara woolen designs.

H#+ R##M
A%%RE / 012A NE+ C'#!H MARKE!3 M.A.4INNAH R#A% 5567-87-897919:---8050;7;

!E'EPH#NE N# / FA< N#/

5567-87-==009=0 5567-;55-818010;

M#>I'E N#/

!3$&,'3A !!!.*ABO+3O+,31'A*+CG&.<O# 3#A,*A OGO?,*D*O+.<O#

%EPAR!MEN!
FINANCE %EPAR!MEN!/ IM!IA".KARIM?'#R.C#M MARKE!IN. %EPAR!MEN!/ RANA.HA AN?'#R.C#M

H#+R##M/ #.#%I'?'#R.C#M

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C#N!AC! ,
A%%RE / 012A NE+ C'#!H MARKE!3 M.A.4INNAH R#A% 5567-87-897919:---8050;7;

!E'EPH#NE N# / FA< N#/

5567-87-==009=0 5567-;55-818010;

M#>I'E N#/

>7> AN% >7C

On our site organi4ations and individuals both can order any time. !e deal with organi4ations and with individuals both. 'hats why our site is supporting business to business and business to consumer dealing.

P,RE AN% PAR!IA'

Our business is basically not a pure one. !e are delivering carpets through EFed3 F. Our product is physical but we are delivering through EFed3 F and giving services at door step. 'hats why our business is not a pure one.

%IREC! MARKE!IN.

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<ustomer can contact our showroom and can get information. &ame as customer can visit our site and can order for free broachers of our products which will be mailed with in = days. 'hese broachers have no cost and it will be delivered free at customers door step.

Enquir@ Form

Name/ 1ame Com&an@ !e(e&hone FaA Address Emai( Enquir@

Submit

Reset

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>usiness Mode(
%irect MarBetin)/
!e believe in direct marketing because we think that no one can better advertise your product as you can do. 'he reason is that you know better your product and better you know that how to present your product. 'hats why we concentrate only on direct marketing.

Fu(( c@Cer and &artia( c@Cer marBetin)/

!e are depending on full cyber and partial cyber marketing. ,n full cyber marketing we are using Google channel for advertisement and using some banners on other famous websites. ,n partial cyber marketing we are using some local and international mags for advertisement our product.

.(oCa( MarBetin)/
!e are establishing our business globally so we are marketing our products globally. <ustomer can order online from any country and order will be delivered in 9 working days at customers door step.

&ecia( E(ectronic %istriCutors/

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Order will be delivered through electronic distributors and those distributors will make sure the payments of products.

AdDertisement trate)@
Pa)e 'oadin) &eed/
!e keep care about the si4e of the website. As we show the front page of our website which si4e in only ::6bytes.

PassiDe Pu(( trate)@/

!e make an attractive website and provide full information about the product, ordering and payment. <ustomer can get any type of information from our site and can %uery from given emails addresses. 'he style of the given information is. 0- !here wi(( Ce &roduct ima)e. 7- !he size of the &roduct. ;- Materia( of the &roduct. 8- Price of the &roduct. 1- #rder Cutton

Ad %is&(a@ trate)@/
!e are using ad display strategy. For this purpose we designed some colorful add for different websites.

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Pa@ment
Cash #n %e(iDer@ E 'ahore #n(@ F

Methods

1ow you can order your products online and the amount on

we

will

charge you delivery

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Cheque #n %e(iDer@ E 'ahore #n(@ F

(lease G*ahore

make

your

<heck Oriental

payable

toA +ugsG

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Credit Card

All Hisa and #aster card are accepted at our office premises E'ahore #n(@F 7./0 surcharge will be added GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG

#n(ine Credit Cards Acce&ted

<itibank

and

cybernet

are

the

payment

processors.

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All it takes to enjoy hassle"free payments is to follow 9 simple stepsA -. 7. <lick *ogon on (ay $ills to I (repaid C$* from menu netbanking bar

=. &croll down to Online &hopping, and you can view &hophive.com. 9. <lick on (ay and enter your Order ,d 8given to you by *ahore Oriental +ugs.com; 3nter your (,1 on the confirmation page to e ecute the transaction. >anB $ranch !ransfer From an@where *ocatorA in PaBistan

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#n(ine >anB $ranch !ransfer

>anB From

!ransferA an@where *ocatorA in PaBistan

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GGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGGG

>anB $ranch

!ransfer

From *ocator

an@where A

in

PaBistan

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Mone@

!ransfer

From

an@where

in

the

+or(d

end

mone@

transfer

on(ine

Dia

Credit

Card

from

Austra(ia Austria Canada France .erman@ E - COMMERCE

Ire(and Ita(@ Nether(ands New Norwa@ weden ,nited ,nited Kin)dom tates "ea(and

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ChecB 2 Mone@ #rder 2 %emand %raft

(lease make your <heck ) #oney Order ) ?emand ?raft G*ahore And should be sent Oriental to the following

payable toA +ugsG address

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*ahore

Oriental

+ugs

How ecure 'ahore #rienta( Ru)s isH

&ecurity is probably one of the most significant concerns for both the shopper and the retailer during an online transaction. ,n reality an online transaction is probably more secure than a card transaction in a shop or conducted over the telephone or by fa , as the information transmitted online is highly encrypted using complicated logarithm combinations. 'o ensure the security we at 'ahore #rienta( Ru)s do not saDe the credit card numCers in our dataCase, and we use the third party payment processing system of !orld(ay.com and (ay(al.com At *ahore Oriental +ugs, we process your order re%uest 8before the payment page; on &&* &ecure server. 'he privacy of communications between you 8your browser; and our servers is ensured via encryption. 3ncryption scrambles messages e changed between your browser and our online secure server. 3ncryption makes it impossible for unauthori4ed people to view information traveling between computers, it is therefore very unlikely that anyone read this page as it traveled across the network.

!here 0F

are

two

)enera(

indications

of

secured &a)e

weC

&a)e ,R'

ChecB

the

weC

1ormally, when browsing the web, the C+*s 8web page addresses; begin with the letters JJhttpJJ. Bowever, over a secure connection the address displayed should begin with IIhtt&sII " note the JJsJJ at the end 7F ChecB for the II'ocBII icon ,n order to ensure a connection is secure, your browser will inform you visually by displaying a lock in the status bar of your browser. *ocation of the image i",nternet 3 plorer 8bottom right corner; ii"1etscape 1avigator 8bottom left corner;.

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'he *ahore Oriental +ugs payment system in association with !orld(ay.com uses a combination of both established and innovative techni%ues to ensure the security and integrity of all sensitive data. Furthermore, our public web servers are certified by 'hawte, a public <ertificate Authority, ensuring that both the shopper and retailer can have confidence that nobody can impersonate !orld(ay to obtain confidential information. !ransaction Encr@&tion

'he transfer of the purchase details from the *ahore Oriental +ugs site to !orldpay are encapsulated using our own encrypted and digitally"signed protocol. 'his uses a combination of standard methods such as (G(, +&A and #?@ to ensure that the information passed is secure and tamper"proof. ecurit@ for the ho&&er

Any communication between the shopper and !orld(ay is also encrypted to the ma imum strength supported by the shopperJs browser using '*& or -7: $it &&*. &hopper are also protected from fraudulent use of their card in a Kcard not presentK environment, by their card issuers. 'he card issuers provides the right for shopper to dispute a transaction if the goods)services did not arrive or if the card was used fraudulently.

%ata

tora)e

?ata storage on !orld(ay systems, and the communication between !orld(ay and the worldwide banking networks, is regularly audited by the banking authorities to ensure a secure transaction environment. !e also ensure that we stay up"to"date with the latest versions of any third"party code we use, and continually review our own proprietary code. PriDac@ Lou should be assured that the information you provide during an online transaction is treated confidentially, and not disclosed to a third party. *ahore Oriental +ugsJs payment processor !orld(ay has adopted a set of guidelines to protect our usersJ privacy, which comply with the ?ata (rotection Act -66:. !e do not provide or sell your details to third parties unless you have specifically

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re%uested that we do so, in order that these advertisers and)or third parties can offer you information, goods and services that may be of interest to you.

Returns and EAchan)es/

,f you are not completely satisfied with your purchase our standard policy for merchandise returns is -9 days from date of receipt. +eturned items must be not used, original tags must be attached, the item must be returned in the product bo if delivered in one, and with no visible usage or damage. Lou must have a valid reason to return an item. !eJll be happy to e change or issue web site credit within this period. <ustomi4ed items and special orders are not returnaC(e or eAchan)eaC(e. &hipping and handling are not refundable. (lease send back the package securely wrapped, via prepaid and insured mail. *ahore Oriental +ugs.com will not be held responsible for items lost or damaged during return shipment 8from customer to *ahore Oriental +ugs;. +eturn shipment is the responsibility of the customer and should be insured properly based on the value of the contents. 'herefore, customers who wish to return a product should be conscious about which shipping company and method of shipment they choose, please remember that the returning shipping charges are paid by the customer, not by *ahore Oriental +ugs. ,t is highly unlikely that a customer would receive damaged goods. All items are inspected prior to shipping. Bowever, in the unlikely event you do receive a damaged item, it must be returned within -9 days of receiving that item. 'his is necessary in order to control our inventory. &hipped items to you may be different in color, flavor or design from the presented on web, only in case if e act match is not available at that time, but the %uality)price would be same. All items are shipped from (akistan, therefore they must be returned to our office in (lease 'ahore A%%RE !E'EPH#NE N# / FA< N#/ send the merchandise #rienta( / 012A NE+ C'#!H MARKE!3 M.A.4INNAH R#A% 5567-87-897919:---8050;7; toA Ru)s (akistan.

5567-87-==009=0 5567-;55-818010;

M#>I'E N#/

<ontact our customer service department for return or e change. Our staff is available during normal business hours, #onday to &aturday.

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ReDenue E ource of IncomeF

As there every business have a source of income. &ame here in e"commerce there is two types of source of income -"by the sale of our original items or goods 7" advertising on the web site etc. a(e of )oods AdDertisin) on the &a)e uCscri&tion char)es !ransaction fee Affi(iation fee

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