Miracare SLB For irresistible hair

Miracare SLB is a high-performance surfactant system for formulating shampoos that deliver outstanding consumer benefits.

Key benefits
w Hair Repair w Hair Moisturization w Natural-based Conditioning w Hair and Scalp Care w Hair Color Protection

Easy to use
Miracare SLB blends are easy to formulate in the lab and process on an industrial scale. Miracare SLB-365 Series are high active surfactant concentrates.

What are Multi-Lamellar Vesicles?

They consist in concentric surfactant shells of lamellar surfactant bilayers.

Liquid Crystals
Miracare SLB is an innovative technology based on surfactants that form a close-packed network of Multi-Lamellar Vesicles. It is a convenient way to formulate highly differentiating rinse-off products, such as shampoos and body washes.

surfactant bilayer water

INCI composition of Miracare SLB-365 Series Water, Sodium Trideceth Sulfate, Sodium Lauroamphoacetate, Cocamide MEA.

The way we do business

Rhodia puts into practice a sustainable development policy called Rhodia Way because we are convinced our future is dependent upon the responsible way in which we conduct our current activities a way that reects our commitments to each of our stakeholders. Rhodia Way encompasses three interlinked, equally important spheres: the Environment Sphere, the People Sphere and the Economic Sphere. Based on a framework of responsibilities, Rhodia Way allows Rhodia sites and businesses to conduct self-assessments of their practices and establish action plans that promote continuous progress. At Rhodia, the way we do business creates sustainable value for all of our stakeholders through our innovation and partnerships.
> The Dow Jones Sustainability Index (DJSI World), the Dow Jones Sustainability Indexes front-ranking, non-nancial global index of the most Member 2008/09 efcient companies in the area of social and environmental responsibility. Rhodia is one of the nine global chemical company members of DJSI. (2008) > Rhodia Novecare has achieved world-wide ISO-9001 Quality Management System Multi-Site Certication. (2008)

> Responsible Care is the chemical industrys voluntary continuous improvement initiative to promote safe handling of products. (1987) > The UNs Global Compact aims to ensure that heads of companies promote and uphold 10 universal principles concerning human rights, working conditions, respect for the environment and anti-corruption. (2003) > The International Federation of Chemical, Energy, Mine and general workers unions. (2005)

While the information herein is believed to be reliable, we do not guarantee its accuracy. Purchasers are urged to make their own tests with materials described herein. Various patents owned by Rhodia or others may be pertinent to their use and to compositions containing them. Nothing contained herein is intended as a recommendation to use our products so as to infringe any patent. We assume no liability for customers violation of patent to other rights. The customer should make his/her own patent investigation relative to the proposed use and where a patent would be violated, the customer should secure a license from the patent owner. Obviously, each formulator should evaluate his/her products to determine strength, character, performance and safety. Federal, state and local laws and applicable regulations should be consulted. All the names mentioned are trademarks of Rhodia, its subsidiaries or afliates.

www.rhodia.com

EU MAR 09

North America Rhodia Inc. 8 Cedar Brook Drive Cranbury, NJ 08512 USA Phone: +1-888-776-7337 Phone: +1-609-860-4000 Fax: +1-609-860-0463 Europe Rhodia Novecare 40, rue de la Haie-Coq F-93306 Aubervilliers Cedex France Phone: +33 (0) 1 53 56 50 00 Fax: +33 (0) 1 53 56 53 90 rhodia-hpc@eu.rhodia.com Asia Pacic Rhodia Asia Pacic Pte. Ltd. 438B Alexandra Road #02-09/12 Alexandra Technopark Singapore 119968 Phone: +65 - 6291 1921 Fax: +65 - 6394 3376 Latin America Rhodia Novecare Centro Empresarial Avenida Maria Coelho Aguiar, 215, Bloco B-1 Andar Cep: 05804-902 So Paulo-SP Brazil Phone: + 55 11 3741-7637 Fax: +55 11 3741-8378

Rhodia Personal Care - March 2009 - Photos: Rhodia - Corbis - DiLeo Graphic Design, mariadileo@comcast.net

Miracare SLB Unique texture and formulation exibility

Miracare SLB is a rheology control technology based on surfactant liquid crystals that deliver uniquely textured products. Rhodia has designed Miracare SLB to meet modern formulation challenges, such as: w Stabilization of high levels of natural oils w Addition of various cationic ingredients (surfactants, polymers, etc.) w Suspension of high density particles (pigments, mica, zinc pyrithione, selenium sulfide, etc.) w Incorporation of high levels of fragrances and essential oils Miracare SLB is a flexible and easy-to-use technology that allows formulators to create tunable textures and different product aesthetics.

Creamy and rich texture with Miracare SLB

Smooth and liquid texture with Miracare SLB

Formulations with Miracare SLB provide superior actives deposition.

Miracare SLB shampoos show higher deposition of silicone oil on both virgin and damaged hair than the benchmark shampoo.

Increase the selectivity of oil deposition onto hair surface.

Miracare SLB allows formulators to design shampoos with enhanced deposition of oil on damaged/oxidized zones where hair needs it most. Develop selective conditioning systems with Miracare SLB and boost the ratio of oil deposition on damaged hair vs. virgin hair with the addition of cationic surfactant.

Deposition of dimethicone oilon virgin and bleached hair

1000 900
Virgin Hair Bleached Hair

Dimethicone deposition (ppm)

800 700 600 500 400 300 200 100 50 0

Miracare SLB Shampoo

Miracare SLB Shampoo

Selectivity in deposition of actives

Dimethicone deposition (ppm)

]
0% CTAC 0.9% CTAC

Miracare SLB-365 Jaguar C17

45% 0.3%

1400 1200 1000 600 400 200 0 800

MiracareSLB

Virgin Hair Bleached Hair

Sodium Laureth Sulfate Cocamidopropyl betaine Jaguar C17

14% 2% 0.3%

Polyacrylate-1 Crosspolymer 1.5%

Micellar Shampoo

0% CTAC

Inclusion of Quat surfactant

CTAC corresponds to Cetrimonium Chloride.

Miracare SLB and Micellar shampoo contain the same amount of dimethicone emulsion.

]
0.9% CTAC

Micellar Shampoo

Micellar Shampoo

Miracare SLB Creating hair beauty

Claims and consumer benefits.
Miracare SLB allows for the formulation of shampoo products that meet the needs and desires of todays consumers. w Hair Repair Selective deposition of oils deliver balanced conditioning of the hair. w Hair Moisturization Increased moisture retention strengthens fragile and damaged hair. w Natural-based Conditioning Renewable natural oils deliver outstanding hair conditioning. w Hair and Scalp Care Combination of natural oils and Zinc Pyrithione delivers beautiful hair and a flake-free scalp. w Hair Color Protection Gentle surfactants prevent hair color from fading.

Achieve salon performance with Miracare SLB Natural Oil Shampoo.

Dry hair is significantly better conditioned with Miracare SLB than with a leading international brand.
Foam profile

5
Manageability

4 3
2

Rinsability

1
Volume/Body

Combability wet hair

Feel dry hair

Feel wet hair

Combability dry hair

Miracare SLB Natural Oil Shampoo Leading International Brand

Formulations tested at the Schrader Institute (Germany).

Miracare SLB Formulations

Hair Repair Shampoo
Water Miracare SLB-365 Mirasil DME-2
(Water, Dimethicone, Laureth-8, Succinoglycan)

Natural Oil Shampoo (Silicone-free)

qs 100% 45% 4% 0.35% 2% 2% qs pH= 5.0 5.5 Water Miracare SLB-365 Sunflower Oil Jaguar C17 (Guar Hydroxypropyltrimonium Chloride) BHT Sodium Chloride Citric Acid qs 100% 45% 3% 0.35% 0.05% 3% pH= 5.0 5.5
Formulation tested at the Schrader Institute against a leading brand.

Jaguar C17 (Guar Hydroxypropyltrimonium Chloride) Cetrimonium Chloride Sodium Chloride Mackstat GCM Citric Acid
(Glyceryl Caprylate, Methylisothiazolinone)

Mackstat GCP (Phenethyl Alcohol, Glyceryl Caprylate) qs

Moisturizing Shampoo
Water Miracare SLB-365 Sunower Oil Jaguar C17 (Guar Hydroxypropyltrimonium Chloride) Miracare
(Stearyl Alcohol, CT-100 Cetrimonium Bromide)

Soothing Anti-Dandruff Shampoo

qs 100% 45% 4% 0.35% 2.7% 2% Water Miracare SLB-365 Meadowfoam Oil Zinc Pyrithione Sodium Chloride BHT
(Phenoxyethanol, Benzoic PhenagonPBD Acid, Dehydroacetic Acid)

qs 100% 40% 3% 1% 3% 0.05% qs pH= 5.0 5.5

Formulation tested at CRL against a leading brand.

Jaguar C17 (Guar Hydroxypropyltrimonium Chloride) 0.4%

Sodium Chloride Mackpro Plus Wheat-C D-Panthenol Phenagon Citric Acid

(Phenoxyethanol, Benzoic PBD Acid, Dehydroacetic Acid)

(Cocodimonium Hydroxypropyl Hydrolyzed Wheat Protein) 0.5%

0.1% qs pH= 5.0 5.5

Effect on hair properties tested at Martech Labs.

Citric Acid

Create Moisturizing Shampoo: oil therapy for hair.

w A  unique moisturizing complex featuring natural oil, guar and wheat protein is stabilized and delivered with Miracare SLB. w  After the first application of Miracare SLB Moisturizing Shampoo, hair is significantly more moisturized and manageable. w  The decrease in the Youngs Modulus shows that hair fibers are more moisturized and manageable.
Young's Modulus (E+09 N/m2)
2.70 2.60 2.50 2.40 2.30 2.20 2.10 2.00
Miracare SLB Reference (SLES) Moisturizing Shampoo
The elastic deformation part of the elongation test curve provides insights on the level of moisture of the hair fiber. Tensile test was carried out at Martech Labs (USA) on double bleached hair.

Deliver soothing anti-dandruff performance.

w  An innovative combination of Zinc Pyrithione and Meadowfoam Oil leaves your hair flake-free and moisturized. w  A panel of 14 people used Miracare SLB Soothing Anti-Dandruff Shampoo and observed visible reduction of dandruff after 12 days, matching the performance of a leading international reference.

Reduction in visible akes Location Miracare SLB Soothing Anti-Dandruff Shampoo -41% -11% Leading International Brand -41% -13%

Scalp Drape (Shoulders)

Dandruff study was carried out at CRL Institute (USA). Both shampoos contained identical active levels Zinc Pyrithione; results are expressed as mean of % change from baseline.