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INTRODUCTION
1.1 BACKGROUND
Education market is now thriving on the back of the workforce proving itself equal
to their counterparts elsewhere in the world in productivity. Given the
predominantly young population, the education market is bound to accelerate
rapidly. The much sought after Indian workforce that has propelled India to the
top of several global competitive indices is not only attracting prospective
employers to the country but also the education system behind this workforce is
now driving a prolific education market. It seems to be a boom time for the
education industry in India as the concept of business through education catches
up with the Indian market. And management stream seems to the most popular
flavor of education for the graduates in India. MBA education has gained enough
momentum in the past decade and following facts prove this point
No of MBA colleges: More than 100 reputed colleges
Total seats available: More than 70,000 seats in both CAT & MAT and other
competitive exams.
No of candidates sitting for various MBA entrance examination –
-In the year 1998-50000
-In the year 2008-270000
And estimated number of students, appearing for CAT – 2009 will cross 3.5
lakhs.
This sharp spurt in the growth of MBA colleges has a reason. There are a lot of
advantages to an MBA graduate- salary wise and growth wise. On one hand
there is little scope of research projects in various post graduate courses, full with
rot learning, while on the other hand a management education enables to provide
many practical aspects of the business. These courses provide students a good
business sense that helps them to provide a strategic direction to a business and
The company also runs a publication unit which takes care of two magazines.
‘Management Compass’, is aimed at undergraduate students, aspiring to enter
• MBA
• BBA
• Engineering
• Law
• GMAT
• GRE
• Hotel Management
• PG Medical
• Maharashtra SSC
• Personality Development Program
This project will only envisage the MBA Entrance Preparation program of Career
Launcher only in Meerut region.
1.4 OBJECTIVES
Analysis of the gap between expectations of students preparing for MBA
Entrance examinations and actual delivery by Career Launcher Center in
Meerut
Operational Definitions
Websites Visited:
Articles:
Primary data:
Certain students were contacted before the commencement of the research
project about their problems in taking a decision.
High flexibility of data collection: The investigator had to interact with the
respondents present at , so that the questionnaire can be administered without
any complexity of difficulty
Sample control: mall intercept survey was helpful to reach the specified
units/respondents effectively and efficiently.
There were a few questions like the date of commencement of the project that
were not required for analysis.
Questionnaire
The questionnaire designed for the research used the following approach:
• Non - disguised method i.e. the respondents were aware of the purpose of
the survey.
• Semi-structured questionnaire format with both open-ended and close-
ended questions. Closed-ended questions were used to get information on
amenities present in a project, prices and the inventory available for
future. while, open-ended questions were used to record the perceptions
of the builders
Eligible respondent:
Students enrolled in various coaching institutes providing training for MBA
entrance examinations and some students deemed to be serious aspirants for
MBA colleges but not yet enrolled in any institutes.
Target Population
Sampling Frame
No database or sampling frame was present before the commencement of the
project. Thus the researches would create a database himself during the course
of project.
Sampling unit
Various colleges in Meerut City and different institutes providing coaching for
MBA entrance examinations.
Sampling element
The individuals who would give appropriate responses to the questionnaire would
be the sampling element. In this project the responses were taken from students
who are currently enrolled in a particular institute as well those who are serious
aspirants for MBA course and are willing to join anyone of the existing players in
Meerut.
Sampling Technique
No sampling technique was used for obtaining the details of the projects in CL. It
was actually a census survey.
Locations covered:Meerut
Field work:
6 teams of 2 investigators each were deployed for the field work. Each of
the team have visited around 20 projects to ascertain whether a project
has any availability of flats and if flats are available then what are details
like name of the project, builder or developer, type of flats available, area
of the flats, price per square feet and amenities.
Training:
Duration: 45 Days
Place: Meerut Branch
Trainer: Mr.Vikrant Jawla
Field Work:
Duration: 30 days
Areas covered: Meerut
Pre-fieldwork Activities:
Making phone calls, fixing appointments
Visits to the Schools, Colleges , Coaching Institutes.
Problems faced during the field work:
Nonresponse error
Dear Friends,
I am doing a research on Career Launcher Meerut Centers, in partial fulfillment of
my MBA Degree course at NIILM-CMS, New Delhi. The objective of this
research is to find the gap between what is promised and what is delivered at
Comments: ……………………………………………………………………………….
……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
Faculty:-
Q5 The faculty in CL have strong knowledge of their subject.
5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) strongly Disagree
□ □ □ □ □
Q6 the faculty in CL carry friendly, and motivational attitude.
5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree
□ □ □ □ □
Q7 I believe that faculty in CL maintain discipline in their class.
5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree
□ □ □ □ □
Q8 I agree in CL faculty are always available for help & give adequate personal attention.
Infrastructure:-
Q10 I believe that the centers are easily accessible by public/private transport
5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree
□ □ □ □ □
Q11 The class rooms in CL is spacious and have good seating arrangement.
5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree
□ □ □ □ □
Q12 The classroom conditions in CL are good for studies
5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree
□ □ □ □ □
Q13 I believe the Computer lab facility given by CL will help me to score more marks in entrance
exam.
5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree
□ □ □ □ □
Q14 I believe that the collection of books in library is good
5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree
□ □ □ □ □
Comments: ……………………………………………………………………………….
……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
MARKETING ACTIVITIES:-
Q15 I believe CL brand in more visible in Meerut as compared to other similar brands
Comments: ……………………………………………………………………………….
……………………………………………………………………………………………..
……………………………………………………………………………………………..
……………………………………………………………………………………………..
OVERALL SATISFACTION :-
Q18 After joining CL my satisfaction level has been fulfilled.
5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree
□ □ □ □ □
Q19 After enrolling in CL I will recommend my friends/relatives to join CL.
5) Strongly agree 4) Agree 3) Neutral 2) Disagree 1) Strongly Disagree
□ □ □ □ □
Comments: ……………………………………………………………………………….
……………………………………………………………………………………………..
……………………………………………………………………………………………..
GENERAL INFORMATION
NAME DATE
YES
NO
Study material:-
Q1 The study material provided by CL is sufficient.
1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
□ □ □ □ □
Faculty:-
Q6 The faculty in CL have strong knowledge of their subject.
1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
□ □ □ □ □
Q7 the faculty in CL carry friendly, and motivational attitude.
1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
□ □ □ □ □
Q8 I believe that faculty in CL maintain discipline in their class.
1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
□ □ □ □ □
Q9 I agree in CL faculty are always available for help.
1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
□ □ □ □ □
Q10 I believe that the faculty in CL do not always stick to book.
1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
□ □ □ □ □
Infrastructure:-
Q11 I believe that the centers are easily accessible by public/private transport
1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
□ □ □ □ □
Q12 CL has taken care of parking facility at the respective centers
1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
□ □ □ □ □
MARKETING ACTIVITIES:
Q18 I believe CL brand in more visible in Meerut as compared to other similar brands
1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
□ □ □ □ □
OVERALL SATISFACTION
Q21 After joining CL my satisfaction level has been fulfilled.
1)Strongly Disagree 2) Disagree 3) Neutral 4) Agree 5) Strongly agree
□ □ □ □ □
Q22 After enrolling in CL I will recommend my friends/relatives to join CL.
SURVEY FINDINGS
Study material:-
STUDENTS PERCEPTION ON VARIOUS PARAMETERS:
Agree 62 67%
Neutral 14 15%
Disagree 6 6%
Strongly disagree 1 1%
Faculty:-
STUDENTS’ PERCEPTION ON FACULTY:
Out of total sample of 93 students the survey results state that around 35% of the
total number of students agree and next 42% strongly agree with the statement
that the faculty in CL have a strong knowledge in their respective subjects. These
students seem to be quite satisfied with the faculties in CL and are hopeful that
they will certainly help them crack various competitive examinations.
Out of total sample of 93 students the survey results state that around 26% of the
total number of students strongly agree with the statement that the faculties
maintains discipline and decorum in classrooms. While a majority of the students
(43%) agree with this statement. These students also feel that maintaining
discipline and decorum is an important attribute for effective learning.
However 18% are of the neutral opinion about the faculties in CL. These may be
the students who either do not bother about what is happening in the classroom
or do not want to comment on the discipline part.
10% of the total number of students disagrees and another 3% strongly disagree
with the statement that the faculties teaching in CL are successful in maintaining
discipline and decorum in the classrooms. Some cases regarding this point were
reported during the survey.^
Looking at tables 7 (a) and table 7 (b) – separate data for boys and girls
respectively, we can ascertain that the survey data for these two tables follows
the same trend as is in Table7
16% of the total number of students disagrees and another 5% strongly disagree
with the statement that the library in CL has good books and feel that the
collection should be updated with some new and relevant titles.
Looking at tables 14 (a) and table 14 (b) – separate data for boys and girls
respectively, we can ascertain that the survey data for these two tables follows
the same trend as is in Table 14
Looking at tables 15 (a) and table 15 (b) – separate data for boys and girls
respectively, we can ascertain that the survey data for these two tables follows
the same trend as is in Table 15
OVERALL SATISFACTION
However fairly a large number of students (31%) is of the neutral opinion about
fulfillment of their satisfaction levels after joining CL.
14% of the total number of students disagrees and another 4% strongly disagree
with the statement that CL has been a good player to fulfill the satisfaction level
after joining CL. According to these students the following reasons may be
attributed to this failure in fulfilling the satisfaction:
• Infrastructure issues like failure of electricity back up, class room
conditions
• Library carrying all the books not much useful for students
CONCLUSIONS
Strongly agree very less compared to agree
Neutral/disagree/strongly disagree data important for CL to work on these
attributes
BIBLIOGRAPH
http://www.indicareer.com/colleges-for-MBA-degree.html (No of MBA colleges)
1. http://www.careerlauncher.com/
^ http://www.careerlauncher.com/