INTRODUCTION TO MANAGEMENT

PROJECT REPORT ON

PAKISTAN TELECOMMUNICATION COMPANY LIMITED (PTCL)

SUBMITED TO:MISS. LALA RUKH

SUBMITED BY:MUHAMMAD NOMAAN (SP09-BEL-033) MUHAMMAD BILAL (SP09-BEL-061) UMAIR AHMED (SP09-BEL-067) BUSHRA IMTIAZ (SP09-BEL-014) ANUM AYYUM (SP09-BEL-006)

INTRODUCTION TO MANAGEMENT

TABLE OF CONTENTS

1 PTCL PAKISTAN TELECOMMUNICATION LIMITED . . . . . . . . . . . . . . ..

1.1 Introduction of PTCL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.2 Vision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.3 Mission . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.4 Core Values . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.5 Organizational Structure .............................................. 2 STATEGIC MANAGEMENT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.1 Why It Is Important For An Organization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.2 Process Of Strategic Management . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.2.1 SWOT Analysis. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2.2.2 !ternal Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .... Strength Wea"ness 2.2.3 Internal Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Opportunities Threats 2.2.4 ST#AT $IC MA%A$ M %T C&C'

3 TYPES OF ORGANIZATION OF PTCL . . . . . . . . . . . . . . . . . . . . .

3.1 CORPORATE STATEGY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.1.1 $#OWT(

3.2 B SINESS STRATEGY

3.2.1 )IFF # %TIATIO% 3.2.2 COST ' A) #S(IP 3.2.3 FOC*S ST#AT $&

3.3 ! NCTIONAL STRATEGY

3.3.1 (*MA% # SO*#C 3.3.2 MA#+ TI%$ 3.3.3 FI%A%CIA' # SO*#C S

Profita,ility Position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 'i-ui.ity Position . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 'e/erage Position . . . . .

INTRODUCTION TO MANAGEMENT

4 FUTURE OF PTCL . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 4.1 TODAYS WORLD IMPORTANCE 5 QUESTIONNAIRES

6 !""# $%&' ( )&')*! %&' +

B%,*%&"-./01 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . .

1 PTCL " PA#ISTAN TELECOMM NICATION LIMITE$

1.1 Introduction of PTCL

PTC' is the largest telecommunications pro/i.er in Pa"istan. PTC' also continues to ,e the largest C)MA operator in the country 0ith 1.2 million V3fone customers. The company maintains a lea.ing position in Pa"istan as an infrastructure pro/i.er to other telecom operators an. corporate customers of the country. It has the potential to ,e an instrumental agent in Pa"istan4s economic gro0th. PTC' has lai. an Optical Fi,er Access %et0or" in the ma5or metropolitan centers of Pa"istan an. local loop ser/ices ha/e starte. to ,e mo.ernize. an. upgra.e. from copper to an optical net0or". On the 'ong )istance an. International infrastructure si.e6 the capacity of t0o S A3M 3 W su,marine ca,le is ,eing e!pan.e. to meet the increasing .eman. of International traffic. With the promulgation of Telecommunication 7#e3Organization8 Act 9::;6 the Pa"istan Telecommunication Authority 0as esta,lishe. as the Telecom #egulatory ,o.y. Follo0ing the open licensing policy in <*& = P+# >?.>1 accor.ance 0ith the instructions of $o/ernment of Pa"istan an. in e!ercise of po0ers conferre. ,y Pa"istan Telecommunication 7#e3Organization8 Act 9::;6 the ,asic telephony 0as put un.er e!clusi/ity an. PTC' 0as gi/en a se/en years monopoly o/er ,asic telephony 0hich en.e. ,y )ecem,er @96 A11A. The year A11;31B in the telecom sector 0itnesse. a phenomenal gro0th in the mo,ile phone sector in Pa"istan6 0hich .ou,le. its su,scri,er ,ase to ;1 million. The Tele.ensity increase. from A;C to >1C6 helping to sprea. the ,enefits of communication technology across the country. PTC'Ds mo,ile phone su,si.iary *foneDs su,scri,er ,ase gre0 ,y more than 2BC6 from B.>: million to 9> million. The year also 0itnesse. the entry of ma5or telecom companies6 most nota,ly China Telecom an. Singtel6 into the mar"et. #estructuring an. re3engineering are in their final stages along 0ith the implementation of #P system. From the en. customerDs perspecti/e6 a ma5or

INTRODUCTION TO MANAGEMENT initiati/e 0as put in place in the shape of D<roa.,an. Pa"istanD ser/ice launch as a first step to0ar.s pro/i.ing its customer 0ith more /alue a..e. ser/ice an. con/enience. With this offering6 the PTC' not only ,ringing the ,enefit of high spee. Internet access to su,scri,ers in ma5or cities ,ut 0ill also generate ne0 re/enue streams for future gro0thE

1.2 %i&ion
To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders' value'. The future is unfol.ing aroun. us. In times to come6 0e 0ill ,e the lin" that allo0s glo,al communication. We are stri/ing to0ar.s mo,ilizing the 0orl. for the future.

1.3 Mi&&ion
To achie/e our /ision ,y ha/ing An organizational en/ironment that fosters professionalism6 moti/ation an. -uality An en/ironment that is cost effecti/e an. -uality conscious Ser/ices that are ,ase. on the most optimum technology FGualityF an. FTimeF conscious customer ser/ice

1.4 Cor' %()u'& Professional Integrity Customer Satisfa tion

OR!ANIZATIONAL "HART

INTRODUCTION TO MANAGEMENT

PRESIDENT (".E.O) ".T.O ".I.O

!ENERAL MANA!ER

".#.O
!ENERAL MANA!ER

!ENERAL MANA!ER

SENIOR MANA!ER

SENIOR MANA!ER

SENIOR MANA!ER

MANA!ER

MANA!ER

MANA!ER

EN!ENEER

SUPER%IOSER

TE"HNI"IAN

LINEMAN

IN#ORMATION #LO$ "HART O# PT"L:

"

INTRODUCTION TO MANAGEMENT

De#artmental C$art% &'( Islama)a* +ran $

General Manager

Traffi De#artment

A ount De#artment

Cleri al De#artment

Engineer

Senior A ountant

A*min

Su#er,isor

O#erator Staff

Te $ni ian

Su#er,isor

Cas$ier

-ine Man

2 STATEGIC MANAGEMENT O! PTCL

2.1 *o+ it +or,& in -tc)

2.1.1Customer Care Initiative:

To achieve the pinnacle of Excellence in Customer Service envisioned by the President/CEO the Training and Development department has assumed the responsibility for effectively imparting training under the Customer Care nitiative to all PTC! employees"

2.1.2 Implementation of ERP system in T&D:

The focus of the pro#ect is to set up and maintain the $ualifications catalogs% create and evaluate profiles for a range of ob#ects &for example% persons and positions'% evaluate career and succession planning scenarios% set up appraisal systems% as (ell as plan% hold% and evaluate appraisals% create development plans% and (or) through individual development planning scenarios by customi*ing the functions of personnel development to meet customer re$uirements"

2.1.5 Quality A areness Pro!ramme: .

INTRODUCTION TO MANAGEMENT
n order to create $uality a(areness and s)ills improvement of PTC! staff% a +,year -. plan has been made" The pro#ect is scheduled from /arch 0112 to December 0113" 4ollo(ing four types of programmes are under the (or) plan: 5 5 5 5 nstallation -uality Standards -uality .uditor Course Company(ide -uality .(areness 6Train the Trainer Programme7 offered to the faculty of PTC! training centers

3 S.OT ANALYSIS 3.1 INTERNAL ANALYSIS

3.1.1 Str'n/t0&
'argest operational net0or" an. infrastructure 0ithin ICT 7Information H Communication Technologies8 segment. An integrate. Monopoly Mar"et lea.ership in 'ocal loop6 Wireless local loop 7W''8 an. Fi!e. telephony. PTC' 7*fone8 is mar"et challenger in $SM segment *fone is performing 0ell though Wari. an. Telenor are tough competitors. PTC'6 *fone4s profita,ility increase. ,y >:.A percent to #s :BB million in 9(EF&1B as compare. to #s ;?? million in the correspon.ing perio. last. Competitors still .epen. on PTC' net0or" either .irectly or in.irectly !perience. Telecom #esources

3.1.2 .'(,n'&&
%ot ,een a,le to nurture its gro0th aroun. customer ser/ices oriente. strategy Internal organizational an. ,usiness processes issues Monopolistic culture has further a..e. to its comple!ities Pa"net6 the internet ser/ice pro/i.er arm of ptcl continues to incur losses .ue to poor management an. lac" of net0or" optimization Ptcl3/6 the fi!e. 0ireless phone ser/ice is poor O/er employment H lo0 pro.ucti/ity. Slo0 .ecision ma"ing inclu.ing e!ternal interferences. Corporate culture a"in to go/ernment .epartments.

3.2 E1TERNAL ANALYSIS 3.2.1 O--ortuniti'&

'o0 tele.ensity of pa"istan. (a/e /ast infrastructure an. real estate assets 0hich can ,e le/erage. further. $lo,al connecti/ity relia,ility has ,een impro/e.. PTC' is e!pan.ing the long .istance an. infrastructure si.e through sprea.ing out t0o sea3me30e su,marine ca,les.. Partnership 0ith ne0 entrants in a .eregulate. en/ironment.

3..2.1 T0r'(t& /

INTRODUCTION TO MANAGEMENT Increase. competition in long .istance continues to e!ert pressure. VOIP use is increasing .espite am,iguous an. .iscriminatory policies !posure to mar"et competition Migration to Cellular %et0or"s A,ility to Attract H #etain Guality Professionals #e.uction in International Settlement #ate ta!a,le re/enue ,ase. Accelerate e!pansion of telecom infrastructure to e!ten. telecom ser/ices to unser/e. an. un.eser/e. areas. ncourage fair competition among ser/ice pro/i.ers6 0hile maintaining lea.ership in the telecom sector Maintain consistency 0ith the Pa"istan IT an. internet promotion policy of lo0 prices for <an.0i.th an. Internet access.

3.2.2 ORGANI2ATIONAL L MANAGEMENT CYCLE

INTRODUCTION TO MANAGEMENT The cycle a,o/e .escri,es the Organizational Management process at PTC'. &ello0 ,loc"s .escri,e the core functions of the Company performe. at all le/els in the Organization. <lue <loc"s are the Strategic functions 0hich are performe. at the Strategic le/el only.

3 TYPES O! ORGANI2ATION STRATEGY 3.1 CORPORATE STRATEGY 3.1.1 GRO.T*

PTCL Upcoming
IPT% S&'()*&+ E,er 1on*ere* 1$at it 1oul* )e li2e to re ei,e a*,erts on T3 only for t$e #ro*u ts t$at you are intereste* in )uying4 5$at if 1$en you are 1at $ing t$e latest t$riller on a mo,ie $annel or a li,e ri 2et mat $ an* you $a,e to su**enly lea,e to atten* to guests% you are still a)le to ome )a 2 an* see t$e a tion from e6a tly 1$ere you left4 5$at if you an see t$e *aily an* mont$ly #rogram list an* times for your fa,orite T3 $annels 1it$ t$e #ress of a )utton4 5$at if you are offere* a multi $annel T3 ser,i e 1it$ state of t$e art *igital D3D #i ture 7uality4 5ell you 1on8t $a,e to 1on*er for too long as all of t$ese an* many more features 1ill soon )e oming your 1ay in s$a#e of PTC-8s multi $annel IPT3 ser,i e9 B',-.*-+/ -0. +1&*)-2/3 T% *4-00&2+ : Digital +roa* ast T3 : Pay'#er',ie1 ;PP3< D)'&*/&. -.(&'/)+)05 : T$e a)ility to re ei,e s#e ifi a*,erts for #ro*u ts t$at you are intereste* in )uying A0. 6-03 6,'& 6,7/4 8-/&')05 9&-/7'&+ : Gaming : Intera ti,e ser,i es : SMS=,oi e integrate* a##li ations

3.2 B SSINESS STRATEGY

As the ptcl gro0ing its position as the lea.ing ICT ser/ice

INTRODUCTION TO MANAGEMENT pro/i.er an. a profit lea.er6 a fi/e year Strategic Master Plan for the Company6 0ith .efine. corporate +PI targets6 timelines an. o0nerships 0as .e/elope. ,y the PTC' management. )efining yearly targets on mar"et shares for /arious /oice an. .ata ser/ices6 intro.uction of a corporate +PI ,ase. performance measurement system6 #estructuring of the organization6 formulation of IPTV6 Triple Play an. con/erge. ser/ices6 migration to an en. to en. IP ,ase. net0or"6 In/estment strategies such as Assets Management for ris" .i/ersification an. impro/e. #eturn on In/estments6 0ere all part of the master plan.

3.2.1 $I!!ERENTIATION
PTC! has by far the largest net(or) coverage% competitive price% and a range of 8alue .dded services including Phone boo)% messaging% and call logs" PTC! (ireless service gives voice $uality of a landline (ith country,(ide coverage% employing the state of the art CD/. 0119x technology and nation(ide availability"

3.2.2 COST LEA$ERS*IP. PA#ISTAN PL S LEA$ERS*IP Pa2istan Plus offers 2%">> minutes of nation1i*e alls for a fi6e* #a 2age $arge of Rs? @((? T$e #a 2age also in lu*es free ,oi email an* all 1aiting? Moreo,er% for on,enien e to ustomers% all su)s ri)ers 1$o 1ere on Pa2istan Pa 2age as of 3@st Mar $ 2>>0 $a,e )een s$ifte* to Pa2istan Plus 1it$ effe t from @st A#ril 2>>0

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INTRODUCTION TO MANAGEMENT

-ine rent ;e6 l? ta6es< Pa 2age $arge -o al : Pea2 ;0 am to ( #m< -o al : Off Pea2 ;( #m to 0 am< N5D all

Rs? @/! Rs? @(( Rs? 2?>>=2 mins Rs? 2?>>=! mins Aree ;u# to 2">> minutes< a**itional minutes 1oul* )e $arge* at Rs? 2?>> = min Rs? 2?">=min 3oi e mail% Call 1aiting

Mo)ile Aree Ser,i es

BASIC LER$ERS*IP +asi Plus is *esigne* to meet t$e nee*s of t$e lo1 usage segment an* in lu*es )asi ser,i es along 1it$ ,oi email an* all 1aiting? All ustomers 1$o 1ere not on Pa2istan Pa 2age as of 3@st Mar $ 2>>0 $a,e )een s$ifte* to +asi Plus 1it$ effe t from @st A#ril 2>>0?

-ine rent ;e6 l? ta6es< Pa 2age $arge -o al : Pea2 ;0 am to ( #m< -o al : Off Pea2 ;( #m to 0 am< N5D all Mo)ile Aree Ser,i es

Rs? @/! NIRs? 2?>>=2 mins Rs? 2?>>=! mins Rs? 2?>>=min Rs? 2?">=min 3oi e mail% Call 1aiting

%ALUE LEADERSHIP 3alue Plus is *esigne* for t$e internet sa,,y an* offers @%2>> internet minutes in a**ition to 2" nation1i*e alling minutes #er mont$ for a fi6e* #a 2age $arge of Rs? /"? T$e #a 2age also in lu*es free ,oi email an* all 1aiting

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INTRODUCTION TO MANAGEMENT

-ine rent ;e6 l? ta6es< Pa 2age $arge -o al : Pea2 ;0 am to ( #m< -o al : Off Pea2 ;( #m to 0 am< N5D all Mo)ile Aree Minutes = Ser,i es

Rs? @/! Rs? /" Rs? 2?>>=2 mins Rs? 2?>>=! mins Rs? 2?>>=min Rs? 2?">=min @2>> P$one n Net minutes% 2" nation1i*e minutes% 3oi e mail% Call 1aiting

3.2.3 !OC S STRATEGY Bro(d3(nd (nd %()u' Add'd S'r4ic'&

PTC' through .i/ersification an. assorte. pro.ucts an. ser/ices coul. retain its fun.amental presence in the Telecom Sector. Intro.uction of )S' <roa.,an. ser/ices across ma5or cities 0ith plans to inclu.e more cities in times to come 0ill enhance the re/enue ,ase of PTC'. Stiff competition from other ca,le ,ase. ,roa.,an. ser/ice pro/i.ers an. local ca,le operators still persists. PTC'4s ,roa.,an. ser/ices9116111 su,scri,ers ,y pro/i.ing ser/ices in the fi/e largest cities an. ha. a .ecent start ,y a..ing o/er 916111 su,scri,ers 0ithin the first fe0 months of its operations .epicting PTC'4s ,ran. recognition.

3.3 ! NCTIONAL STRATEGY 3.3.1 * MAN RESO RCE $E%ELOPMENT *R ASPECTS

The transformation from a legacy pu,lic sector organization into a responsi/e an. competiti/e enterprise in the .eregulate. era coul. not ha/e ,een possi,le 0ithout implementing a for0ar. loo"ing (uman Capital .e/elopment an. management strategy. One of the most important o,5ecti/es of this ne0 strategy 0as to optimize the 0or"force 0hich 0as implemente. ,y offering the /oluntary option of separating From PTC' in e!change for financial compensation. Aroun. A:6:A1 employees opte. to pursue other career opportunities after accepting terms of /oluntary separation from PTC'.

3.3.2 MAR#ETING
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INTRODUCTION TO MANAGEMENT

M(r,'t Structur'
PTC' is lea.ing in terms of traffic on W'' in Pa"istan6 0hich has a,out ?> percent mar"et share of total traffic of W'' segment. T0o ma5or players6 PTC' an. Telecar. ha/e lost mar"et share in W'' traffic in -uarter en.ing )ecem,er A11B 0hen compare. 0ith the same -uarter of the last year. PTC' share came .o0n to ?> percent from ?B percent 0hile Telecar. share in total traffic has come .o0n to AA percent from @1 percent. Worl.Call has gaine. 911 percent an. its share reache. to AA percent at the en. of A11B compare. to the same -uarter last year. PTC'6 the incum,ent operator in fi!e. line in Pa"istan has also emerge. as mar"et lea.er 0ith ?B percent mar"et share follo0e. ,y Telecar. an. Worl.call 0ith 9:.; percent an. A1.A percent mar"et share at the en. of )ecem,er A11B.$reat <ear International share is reporte. to ,e @ percent6 0hile Wateen Telecom share is 1.A percent60hich starte. their ser/ices .uring the -uarter. PTC' has gaine. o/er 9 percent mar"etshare compare. to the same -uarter of last year 0hile Telecar. a..e. o/er ? percent mar"et share .uring this perio.. $reat <ear International though a smaller sharehol.er in W'' mar"et ,ut its share is increasing .ue to its -uality of ser/ice as it reache. to @ percent as compare. to A percent in )ecem,er A11;. policies ,y the PTA.

3.3.3 ! NCTIONAL STRATEGY !in(nci() A&-'ct&

The structural a.5ustments un.erta"en ,y the company in response to the increase. competition an. su,stitution impact of mo,ile e!pansion has a./ersely hit the profita,ility of PTC' in the short run.

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INTRODUCTION TO MANAGEMENT

F%" B#*&23 5 1#.- F%'.')%.* A'.*1 % &4 PTCL

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INTRODUCTION TO MANAGEMENT

Li5uidit6 Po&ition

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INTRODUCTION TO MANAGEMENT The li-ui.ity position of the company suffere. a set,ac" in F&1;. This tren. has ,een 0itnesse. .espite increasing current assets6 as current lia,ilities gre0 more sharply. The short term ,orro0ings of the company ha/e ,een mounting for the last fe0 years an. this has contri,ute. to the current tren. of the current ratio. It may ,e note. that the company hol.s large amounts of cash an. ,an" ,alances compare. to the other companies in the ,usiness. This may pro/i.e an e.ge to the company o/er its competitors. Although the li-ui.ity stance of the company is fairly satisfactory at the moment6 ,ut a continuation of the current negati/e tren. may spell trou,le for the company.

L'4'r(/' Po&ition
The .e,t ratios sho0e. a .ecreasing tren. in the F&1B. The .e,t to asset ratio of the company ha. .ecline. consi.era,ly in F&1? ,ut the tren. re/erse. in F&1;6 .eclining again in F&1B. It IS important to note that the company maintains a largely unle/erage. capital structure6 0ith the current tren. in .e,t ratios ,ought a,out largely ,y changes in current lia,ilities of the company.

4 STRATEGIC MANAGEMENT IN TO$AY7S EN%IORMENT O! PTCL

4.1 ! T RE O! PTCL PTCL Launche Ne! Pac"age

PTC- re ently 2-70*4&. /4'&& :'-0. 0&8 1-*;-5&+ for its onsumers? +ut 1$ere e,ery ot$er tele om in t$e ountry is slas$ing its all rates an* fin*ing ot$er 1ays to ma2e money% PTC- $as a tually in rease* its rates9 5$ile almost )rilliant in t$eir *esign% t$e ne1 #a 2ages an an* 1ill inflate your tele#$one )ill 7uite a )it so )e #re#are* for a $efty set)a 2 at t$e en* of t$is mont$ if you use your PTC- line at all?

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INTRODUCTION TO MANAGEMENT

# $UESTIONS TO NADEEM K%ATAK( Enginee&'S(M))

. $4-/ 9-*)2)/)&+ PT"L 1',().& /, )/+ &612,3&&+< Ans? A or*ing to National Payment S $eme% a su#er,isor ran2 offi er gets @">>> salary an* online salaries to ot$er em#loyees an* me*i al fa ilities as 1ell? . $4)*4 P',*&.7'& )+ 9,22,8&. 9,' 4)')05 &612,3&&+< Ans? Ol* met$o* of $iring )y TNT is not use* no1 a *ay? A or*ing to ne1 met$o* of Etisalat 3 year *i#loma in engineering is re7uire*? . A'& 3,7' *7+/,6&'+ -'& )0*'&-+)05 ,' .&*'&-+)05< Ans? Customers are *e reasing )e ause of Etisalat not goo* #oli ies to1ar*s t$eir ustomers su $ as Pa2istan Pa 2age? . A'& 3,7 +-/)+9)&. 8)/4 /4& 1')(-/)=-/),0 ,9 PT"L< Ans? No% )e ause em#loyees are not #ermanent t$ey8re on ontra t )asis )e ause of #oor #oli ies of Etisalat?

INDI*IDUAL $UESTIONAIRE NADEEM K%ATAK (Enginee&'S(M) %+, ISLAMA-AD -&anch

. $4-/ )+ 3,7' >7-2)9)*-/),0< Ans? +S an* MS in Tele om Engineering . $4-/ )+ 3,7' ?,: &@1&')&0*&< Ans? 3> years Bo) e6#erien e in PTC-

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INTRODUCTION TO MANAGEMENT

INDI*IDUAL $UESTIONAIRE A..a u& Rehman (MANA/ER) %+, ISLAMA-AD -&anch

. $4-/ )+ 3,7' >7-2)9)*-/),0< Ans? Engineering . $4-/ )+ 3,7' ?,: &@1&')&0*&< Ans? 22 years Bo) e6#erien e . $4-/ )+ 3,7' -//)/7.& /,8-'.+ ?70),' &612,3&&+< Ans? Coo#erati,e

0ACTORS O0 OR/ANI1ATION
"7+/,6&'
o OrganiCations o General #u)li o

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In#ut TIP from &ari#ur% internal in#uts also from Siemens% Erri son% an* &ua1ei out *oor o#ti al fi)er system from D'T $ina in lu*ing DS- fa ility?

",61&/)/,'
o 5ateen

S7:+/)/7/&
o Dong o Ufone o Mo)ilin2

P'&++7'& !',71
o Ne1s me*ia o

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INTRODUCTION TO MANAGEMENT

EN*IRONMENTAL UNCERTAINITY MATRI2

D&5'&& ,9 "4-05& S/-:2& D30-6)* Customer Competitor

6 CONCLUSION O,er t$e #ast 2 years% Tele omP2?Net $as offere* many re,ie1s an* ommentary a)out PTC-? A 7ui 2 loo2 s$o1s t$at t$e tele om onsumers of Pa2istan $a,e )een engage* in ,arious forms of struggle 1it$ t$e #ri,atiCe* fa e of PTC-? T$e 1ay PTC- $an*le* t$e most re ent rate in rease of lo al alls ;from >?! Rs #er minute to @ Rs #er min< is in*i ati,e of its attitu*e to1ar*s onsumers?

3 SU//ESTION
I 1ill gi,e follo1ing suggestions to t$e organiCation )y 1$i $ t$ey an )e a)le to o,er ome t$ere *ra1)a 2sE T$ey $a,e to im#lement t$e user intensi,e te $nology? Imme*iate Res#onse to t$e Customer In rease Net1or2 Ca#a ity Im#ro,e Com#laint De#artment Pro#er +illing to t$e Customer @(

DE!REE O# "OMPETITOR

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