CRDF Organizing Tool Kit

Entrepreneurship Organizing Tool Kit
Organizing Tool Kit
Contents
Overview of the Tool Kit ............................................................................................................................... 3 Internationalization Curriculum .................................................................................................................... 4 Boot Camp Template Organizing Materials ................................................................................................ 14 Interactive Entrepreneurial Activities ......................................................................................................... 16 Online Venture Competitions ..................................................................................................................... 19 Glocal Mentorship....................................................................................................................................... 26 TechConnect ............................................................................................................................................... 30 Monitoring and Evaluation ......................................................................................................................... 32 Media and Social Media.............................................................................................................................. 35 Additional Resources for Mobile Developers ............................................................................................. 36 Creating and Managing International Partnerships.................................................................................... 38
2014 infoDev / The World Bank | 1818 H Street, NW | Washington DC, 20433 Email: info@infoDev.org | Tel + 1 202 458 8831 | Twitter: @infoDev www.infodev.org
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Organizing Tool Kit
VentureOut Partners
About VentureOut - VentureOut is a partnership between infoDev and CRDF Global to propel expansion-ready mobile entrepreneurs into international markets. The program ran from August 2013 to January 2014 and has helped hundreds of entrepreneurs through hands-on training, virtual learning opportunities, mentorship, international exposure, and seed funding. Entrepreneurs will come from local technology community partners located in eight countries: Armenia, Jamaica, Kenya, Macedonia, Nigeria, Senegal, South Africa and Trinidad & Tobago. About infoDev - infoDev is a global partnership program within The World Bank Group. Its Mobile Innovation Program supports growth-oriented mobile app businesses by enabling entrepreneurship, building mobile innovation communities, and researching the app economy of emerging and frontier markets. www.infodev.org About CRDF Global - Founded in 1995, CRDF Global is an independent nonprofit organization that promotes international scientific and technical collaboration through grants, technical resources, training and services. www.crdfglobal.org
Sponsoring Governments
About Canada - Founded in 1995, CRDF Global is an independent nonprofit organization that promotes international scientific and technical collaboration through grants, technical resources, training and services. www.crdfglobal.org
About Finland - Founded in 1995, CRDF Global is an independent nonprofit organization that promotes international scientific and technical collaboration through grants, technical resources, training and services. www.crdfglobal.org
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Organizing Tool Kit
Overview of the Tool Kit

This tool kit was created by CRDF Global in conjunction with the VentureOut program sponsored by infoDev at the World Bank. The intended audience are the entrepreneurship enabling organizations located all over the world, including incubators, accelerators, mobile development and entrepreneur community groups. The purpose of the VentureOut program is to empower organizations around the world to help their entrepreneurs to consider bringing their mobile apps to new geographies, and if appropriate, take action to do so. The first section of the tool kit covers content, activities and an agenda for 4 hours of programming that introduces and guides entrepreneurs as they develop their apps for multiple markets and bring their apps to new countries. The following sections of the tool kit offers step by step guides for programs ranging from startup boot camps, mentorship programs, business competitions, and international web broadcasts. These are all methods to engage your entrepreneurs. The programs are vehicles that can be used to deliver knowledge and guidance that will help entrepreneurs achieve professional goals. With the basic framework, you, as an organizer, can implement many types of training from introducing the idea of internationalization, to other goals such as improving business planning, forming and managing their team, and more. In the penultimate section, the tool kit shares techniques of how to monitor and evaluate programs, along with providing some sample surveys. All throughout the tool kit there are other sample or template documents such as sample press releases, social media strategies and email templates. All of this content is yours to use, develop, customize, change and implement. The library of documents can be found via DropBox at this link. The documents are also categorized and introduced in the sections below as they are relevant to specific programs or topics. If you have any questions or suggestions, we encourage you to get in touch with our office at info@crdfglobal.org and a member of our team will be able to respond.
YES Foundation Entrepreneurs in Macedonia participating in VentureOut TechConnect viewing, September 23, 2013
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Internationalization Curriculum
The goal of VentureOut Challenge is to provide knowledge and support to entrepreneurs to take their venture to new geographic markets. To help you achieve that goal, VentureOut provides the educational tools below that you can share with your entrepreneurs to get them to think and possibly go global. This curriculum may prove to be a great topic of one or a few of the workshops you put on during your boot camps or any weekly meetings. Leaders of organizations should become familiar with the material before sharing information with entrepreneurs in the network. Internationalization Workshop Agenda This sample agenda will guide you on how to present this material in the format of a 4-hour workshop. https://www.dropbox.com/s/woy3gmnxyt89fn1/Internationalization%20Agenda.docx Introductory remarks from Chuck Eesley, Assistant Professor at Stanford. Chuck guides us through using the curriculum in this 7 minutes video. https://www.youtube.com/watch?v=ikb3kgq1fbM Internationalization white paper Good material for organizers to read. Organizers may also assign entrepreneurs to read ahead of the Workshop, provide copies at the workshop, post the paper online, and discuss sections of the paper during the workshop. https://www.dropbox.com/s/j5y6ol6yq5m5vyj/Internationalization%20White%20Paper.docx Internationalization PowerPoint presentation This PowerPoint presentation can be useful in presenting the topics during the workshop. The slides correspond to the Agenda for simple sequencing and time management. https://www.dropbox.com/s/riztikgbjxoj5vs/VentureOut%20Internationalization%20Presentation.p ptx Customer development interview worksheet This worksheet should be printed to accompany the interactive activity. The worksheet includes the activity rules as well as a feedback sheet. https://www.dropbox.com/s/vah9t72k35y5muy/Customer%20Development%20Interview%20Wor ksheet.docx Case Studies These case studies can be discussed during the presentation of the material. Feel free to assign them ahead of time, and also to have them available, so people can skim them over during the event. https://www.dropbox.com/s/fcwo3c3wrtgf3h8/Internationalization%20Case%20Studies.docx The internationalization checklist Print this and hand out to the entrepreneurs at the beginning of the event. They should be directed to use this worksheet to keep track of their progress of internationalization throughout and after the workshop. You may also post an electronic version of this checklist online. https://www.dropbox.com/s/mi0iw4q5jvq1m1b/Checklist%20for%20Internationalization.docx
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Boot Camps and Outreach Events

Boot camps and Outreach Events are a great way to bring the community together, help young technology entrepreneurs develop the right connections, launch their ideas and improve upon their current businesses. Boot camps can range anywhere from half-day to three-day events and can have various goals. In this part of the tool kit, we will be sharing tips, timelines and template documents for organizing the boot camp.
Mentors, mobile app entrepreneurs and organizers gather for VentureOut finals in Moldova. November 1, 2013.
At a startup boot camp: Top business experts, investors, and venture capitalists share business improvement ideas These experts also mentor entrepreneurs one-on-one and in small groups Participants develop and practice their elevator pitches, venture pitches and business models Tech entrepreneurs build personal networks and create a local culture of entrepreneurship Through discussions with peers and mentors, entrepreneurs validate and improve their business
Organizing an Outreach Event

Many benefits will come from this program for your organization and its members:

Collaborate to bring resources to your organizations membership Event will strengthen startup culture and create an impact in your community Raise the profile of your organization through this high-profile event Recruit new entrepreneurs into your membership Meet amazing new people
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Top participating entrepreneurs will have international experience
We at CRDF Global have developed this guide only to START the conversation about planning a successful Outreach Event. Created by our staff, this guide uses the best practices that have emerged from dozens of boot camps around the world. To get a general idea, we suggest you read through this guide like you would a book. Then we can have our first conversation filled with ideas and suggestions about how to make this Outreach Event a reality together!
Creating your Outreach Event Team

Its much better to have a few people (i.e. not only one!) with defined roles working on the Outreach Event. Some suggested areas of responsibility include: Development: Outreach for sponsorship, Speakers, Mentors and Judges Project Management: Managing venue, technology, food supplies and lunch coordination, financial documentation, and transportation instructions and logistical outreach coordination Marketing: Social media, promotional outreach via community organizations, press releases Creative: Creating promotional material, graphics for fliers or Facebook pages Outreach: Outreach to local tech community, Eventbrite admin, and blog page management
Envisioning the Outreach Event

Registration: Beginning the relationship with the entrepreneurs
Registration is actually the first step in the outreach event. All are invited to the Outreach Event; and you should be sure to collect email addresses of those who will attend so that follow up can be done both before and after the outreach event. Platforms such as Eventbrite allows you to collect standard information and ask screening questions on all the attendees.
Goal 1: Internationalization Training and Capacitation

The goal is to provide value to your audience of entrepreneurs so content will be important. Please see Designing the Agenda later on in this manual for more tips on planning the content of your event.
Goal 2: Promoting any other competitions or events your organization has planned
The secondary goal is to get people interested and excited about any future or ongoing events that your organization hosts. There may be great apps out there, but the entrepreneurs need to have the skills and confidence to present themselves well and apply! Be sure to cross-promote at events and always encourage entrepreneurs to apply for more opportunities.
An Introduction speech can include:
Local sponsor recognition and thank yous
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Volunteer thank yous Logistics such as the WIFI login, event ending time, etc. Twitter hashtag information Goals of the outreach event and what people will learn
Post-event E-mail
To effectively close the event, send out an e-mail after day 1 to all attendees that includes: Thank them for coming out Links to PowerPoint presentations from the evening Links to any upcoming events you have Links to a survey you may want them to fill out
Designing an Agenda
Agendas can vary but will consist of generally four types of programming: 1) Training sessions 2) Oneon-one mentorship 3) Time to work on presentations 4) Pitching exposition. Below we will give tips and suggestions on how to organize each type of session. Each outreach event or boot camp does not need to have all of these types of sessions. However, this is just to give you an idea of what could be possible.
Training Sessions
The content of training sessions should be determined by the stage of development of your entrepreneurs, the goals of your organization and the strengths of the speakers who are available. That being said, some popular topics may include: Business Modeling Leadership skills Customer acquisition techniques Customer Development Interviews Tips and strategies for entering new markets Technical training on software languages Pitching practice Finances How to build and then motivate a team
One-on-One Mentorship
If you choose to include one on one mentorship, you are restricted in the number of entrepreneurs to whom you can provide this service. You should first determine the number of mentors you will be able to have attend the event and then multiply by how many mentees each mentor will see. A suggestion is that you have each mentor see between 2 and 4 mentees for a total of 45 minutes each. Meaning if you have 10 mentors available for 3 hours, you should be able to provide mentorship to 40 teams of entrepreneurs.
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Mentorship Matches If possible, you can collect short profiles of all the entrepreneurs and send them to the mentors ahead of the event. The mentors can respond to you with their top 4 or 5 (ranked) mentees with whom they would like to work with. This way you can try to ensure that each mentor receives at least a few mentees that they are interested in working with. Pre-event mentoring Again, if this is a possibility, you may encourage the mentors and mentees to meet either virtually or inperson ahead of the event. If you do this, be sure to send along a couple points of discussion that the mentors should cover. What to do with other entrepreneurs during mentorship session? As only so many entrepreneurs in your group will be able to receive mentorship at one time, you could hold a session for the other entrepreneurs concurrently. Be sure to reserve one organization leader or trainer for this purpose. Ideas include: Encouraging the group to work on pitching presentations with the ability to ask questions An interactive session on skill building. Perhaps practice pitch sessions or practice customer development interviews where different entrepreneurs will go to the front of the room to practice.
Time to Work on Presentation

It can often be beneficial to schedule in free-time to work on presentations if there is a tight deadline. The lessons learned at the event thus far will be fresh in the entrepreneurs minds and they will have incentives to finish strong. Added benefits of this free time is to encourage people to ask questions while they are in the group and to provide support as they complete their projects. This time could be given during one-on-one mentorship time, as suggested above.
Pitching Exposition
Everyone is excited to present their work and to see the work of others. It inspires creativity and pushes entrepreneurs out of their comfort zones to connect with the audience. If you decide to incorporate pitching into your event, first make sure you know WHY you are doing it. Reasons may include: Build skills of your entrepreneurs Showcase work to entrepreneurial community and possibly to investors Demonstrate leadership to the community and inspire even more entrepreneurs to take action to build their projects Select top entrepreneurs for coveted prizes
Once you have decided your goals for including pitching, here are a few tips that have worked in the past:
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Tell the entrepreneurs and judges what the pitching criteria are ahead of time. See templates at the end of this section. Set a format of time. One suggestion is a 10-minute total time; with a suggested 5 minutes of presentation and 5 minutes of Q&A. If the entrepreneurs go over 5 minutes in presentation, their Q&A session will be shortened. This flexible approach ensures the entrepreneurs know the goal is 5 minutes, but does not needlessly cut off an entrepreneur if the presentation is a little longer. It also still ensures that all participants are given equal time in front of the audience. Assemble your judging panel. We suggest 3-5 judges. Stay away from having leaders of the organization serve as judges. Instead, involve members of the business and entrepreneurial community. Decide how many pitching slots are available and how you will select entrepreneurs to fill those slots.
Event Planning
Venue
The most influential part of the outreach event can be the venue. CRDF Global suggests that you use your network to find a place that is more affordable than a hotel. Having the event outside of a hotel venue usually means a cheaper venue rental cost and that you can use your caterer of choice. This leads to large money savings and more finances that can be used towards entrepreneur awards. Some ideal, inexpensive venues may include: Government offices such as the Ministry of Technology Local technology hubs or accelerators Corporate sponsor offices University Hotel (last resort)
Food
A large part (and almost always the biggest expense!) of planning the event is selecting the food. As you will likely start in the evening, light snacks, sodas or water could be provided. Welcoming snack: Something light and portable, just so people are not starving during the presentations. Perhaps a cereal bar or some kind of cookies. Whatever is popular in your city. Beverages: Try to have coffee and water on hand in big dispensers. Encourage people to write their names on disposable cups so they reuse them. Attendees could also bring their own water bottles. Closing Reception: This is a great time to celebrate the closure of a great event and great entrepreneurs. Non-alcoholic beverages and light snacks are all that is necessary to fuel the networking and conversations.
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Outreach Event web page guidelines

The organization should create a landing page for the event on their webpage and link to the application page. The page should include: o Sponsor logos o The events Mentors, Speakers, and Panelists o Link to online registration page o Description of the Outreach Event
Budgeting
Estimating then tracking the expenses
There is a large incentive to save money. Every dollar saved can be put towards the most successful entrepreneurs. It is the organizing teams responsibility to keep track of all event expenses. A planning document containing a formatted budgeting template has been created for you to track all incoming revenue and expenses. This is a simple but effective tool. See here: Budget Sample
What are the main costs?

Food and Drink: Food could be the most expensive event category and the most important! The actual costs will vary by location. Venue: We strongly encourage finding a donated/sponsored venue for the event. Supplies: Consider the basics: Rented tables/chairs, name-tags, markers, dry-erasers, paper, post-it notes, sketch-pads, tape, plates, napkins, utensils, etc. Depending on what is provided by the venue, supplies can cost between $2- $8 dollars per participant (this varies by region.) Marketing Materials: Can include printing flyers/leaflets, paying for advertising space. Worksheet printing: Following the event, it is great to look back to remember what you have learned.
Marketing the event

To whom should I reach out? To make sure you are reaching out to the right people, keep the goals of the event in mind: to educate and equip all people who are interested in internationalizing their mobile app and to identify and then support through mentorship, opportunities to pitch, and seed funding the top tech entrepreneurs who will apply to VentureOut Challenge. The main groups of people to reach are: Perspective angel investors, speakers and mentors Press the more the merrier Entrepreneurs and perspective entrepreneurs (of course!)
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You should plan to reach out to your entire current network but then specifically encourage your star entrepreneurs to apply and attend. In addition, you may want to do open requests for applications, partner with other organizations to get out the word about the opportunity, put a newspaper ad, or more. The more people with businesses or business ideas who you can have apply, the higher quality of entrepreneurs you can attract.
Choosing Local Mentors and Speakers Local mentors and speakers play an important role as well. They serve as mentors and also can be great role models and adding to the conversations we have. Who makes a good Local Mentor? Experienced entrepreneurs These are the best type of mentors! Subject experts (expert developers, designers, marketers, etc) - High-quality subject experts can provide advice on a specific topic Investors Investors see hundreds of business ideas and are able to give great advice.
Contacting Mentors
Mentors are typically very willing to participate when you clearly explain the nature of the event and the purpose/extent of their involvement. You can see a letter you can use to reach out to them in documents listing.
How do I reach out to Entrepreneurs?

Email to your network The easiest group to reach out to. A simple invitation is what they need. See this example here>> Encourage other organizations to send your invite along Ask related organizations to forward the invitation to their memberships. You are spreading the opportunity. Social Media Create a Facebook event page and encourage attendees to join the event so they can invite others to join. Keep it updated with the latest news about the event. Make sure you have a Twitter account for your organization and a hashtag for the event and that you promote it in all promotional materials. Flyers Its always a good idea to post flyers around town where you think startup and tech community members hang out. Feel free to be creative and have fun with the design!
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Community Event Calendars and other community partners Find local event calendars where you can post both online and on a wall, as well as on media or tech event websites, newspapers and magazines.
How do I reach out to Press?

Press Release We can work together to draft press releases based on the style of journalism in your country. Your organization will be responsible for involving the press. This will often include research on your part of the contacts of the best local media companies. The press can publish articles ahead of time that publicize the event. They can also be invited to attend and interview participants along with writing follow up articles. Get your press release out the door! Once the release is written, pitch it to all the local startup and entrepreneurial blogs in your city along with the newspapers, magazines, TV/radio stations, etc. To do this, you will need to create an organized spreadsheet of press contacts. Then you will need to keep track of who gets back to you and who doesnt so you can send appropriate reminders to each group. Also, post the press release online so people can download it at will.
Communication to speakers and attendees about the event

Once youve confirmed your speakers, alerted the press, and have registered entrepreneurs, emails should go out to the applicants at various times. We have templates available for you in the toolbox. Confirmation of Registration Automatically set up in Eventbrite. Encouraging others to register. Reminder of location and logistics 3 days, then 1 day, then early on the morning of the first day. You can do these emails by Eventbrite also. Be sure to reach out to speakers and other VIPS who may not have signed up via Eventbrite.
Local Sponsorships
How can local sponsorships help?
Local cash sponsorships can be used to supplement the award seed grants that will be offered to the top entrepreneurs. Local sponsorships can also be used to find a great donated venue. Additionally, they can be used to receive beverage, snack or meal donations. All of which, lower your event costs and maximize money you would have left in the budget for seed funding. Reaching out for support for this high-profile event could be a touchpoint to interest and connect with the sponsors that you wouldd like to work with.
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Whom to ask?
List potential sponsors. Think of people or organizations who have previously sponsored events in your community. Here are some types of sponsors to consider: Tech Companies Food sponsors: Local cafes or restaurants may like to support fellow entrepreneurs Local startups City or country governments
Set up for the Outreach Event

Setting up registration

At least two people should run the registration table An additional volunteer can show people where they should head and encourage them to meet other people Power outlets are your friend, make sure a few are available Have a separate table for event goodies Have markers and name tags available About 10 minutes before estimated start time, encourage people to find a seat
Room setup details

Make sure there is a place to set up snacks and think about where and how people will eat it. Place trash bins near high-consumption areas. Know how to operate the AC to change the temperature of the room. Make sure there is Wi-Fi available for all to use. Test the Wi-Fi password and connectivity. Get a contact number in case the internet stops working. Check the bathrooms for toilet paper and soap. Call speakers to confirm that they are on schedule. Do not forget to ask the speakers to show up 15 minutes early. Create a slide show to project as people arrive. Try to get a working sound system for music!
Volunteers
Work plan for Volunteers: Setup volunteers 4 Check in with names Set up name tags and other event material in main hall Set up signage so people know where to go
Social Media Volunteers - 4
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Take pictures Tweet Assist people when they have logistical questions Help prepare for any press conference or reception
Boot Camp Template Organizing Materials

Essential Boot Camp Documents Boot Camp Time Line Agenda Template Lean Startup Curriculum Possible Event Modules Venue & Tech Requirements Event Checklist Invitations and Outreach Recruitment Mentors/Judges Judge and Mentor Invitation Keynote Speaker Invitation Confirmation and Expectations Entrepreneurs Entrepreneur Invitation Invitation for partner orgs to send Sample Registration page Social Media and Fliers Outreach plan Flyer Template Event press release Examples of Tweets Social Media Event Posts Preparing Entrepreneurs for the Event: Pitch Ppt Template Business Model Canvas Introduction to Lean Startup Lean Startup Presentation Printed Materials to have on hand at the event Business Model Canvas Hand out to all attendees Venture Pitch Evaluation sheet To be given to judges to help them rank pitches.
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Mentor and judge guidelines to pass out and discuss with mentors and judges before mentorship and pitching Mentor feedback form Mentor takes notes during and gives feedback form to entrepreneur after mentorship End of Boot Camp Survey - Hand out at the event, and also provide link so people can fill out online Certificate templates Name Tag Template Table Numbers to mark the tables where mentorship will occur Pitching time sheet
Post Event: Announcement of winners & other main highlights Thank you Letters Mentor & Judges Entrepreneurs
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Interactive Entrepreneurial Activities

During events you host, its best to intersperse lectures and speakers with activities that get entrepreneurs moving, thinking and DOING. Below we have a few ideas to get started.
Role playing a hiring position at your startup

Activity: Applying for a position at this startup. Learning Goals: To imagine what it can be like when they are searching for new team-members or seeking to work with a startup. Step 1: Find volunteers to fill the role of startup looking to hire and professional seeking employment. Step 2: Ask the entrepreneur what his startup is. Ask the interviewee what their expertise is. Step 3: Give the context of the two people. Perhaps they met at a conference and talked informally. Now they are having an interview. The interviewee has a skill that is needed by the startup, so they are having this meeting. Step 4: Cut to the action. Let them role play it out. Step 5: Discuss as a class what we saw. What questions stood out to you. What would you have done differently as an interviewer or interviewee?
Practice Customer Interviews:

Activity: This activity is done on the spot amongst entrepreneurs at your event. The entrepreneurs take turns serving as potential customers and providing feedback. Goal: For the entrepreneurs to get used to seeking and receiving feedback on a business or business idea, and then using that feedback to incorporate changes. To learn the importance of a prototype in working with customers. To improve their product market fit, and then try out the market again. To present to the group their learnings and understand the value of the customer development technique. This activity will likely seem easy when done in the controlled environment, and will prepare them to talk to new leads or contacts about their specific product/venture. Step 1: Create a venture idea (or use your venture you already have you may give them the choice if you wish). Step 2: Describe your app or venture to potential users. Interview five potential users of their app/venture and seek their feedback. This can be done in pairs, with each person taking time sharing their ideas and giving feedback, and then finding another person to do the same.
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Step 3: Present what you learned from the user that you didnt expect. When in the day would a customer use this app? Etc.
Social media campaign master

Activity: In 30 minutes, design an experiment around Social Media for a cause, a fake venture, or your actual venture. Fake YouTube, Twitter, Facebook, Tumbler. Craft a marketing campaign to drive traffic to the Splash page and leave their email. Manage and monitor this campaign over a week to see how much traction you can create. Goal: Gain experience in social marketing, monitoring and creating traffic. Step 1: Have people choose their cause or venture they would like to promote. Step 2: Create the campaign. Be on call to help them with a few ideas. Step 3: Meet 1 week later to talk about what they have seen and observed. Which kinds of posts gave the most response? Which modes of media were fastest to gain followers? Did the social media followers seem engaged, how can you tell? How many people were able to sign up on your splash page after all? How did the results differ across the different groups, to what can the difference be attributed?
Who will purchase your app?

Activity: Users decide which apps they will spend their fake currency on and give reasons why. Learning Goal: This sheds light on to who buys a mobile app and why, which allows entrepreneurs to receive feedback from the group. Step 1: Ideally, if there are sufficient numbers, entrepreneurs/app developers will be assigned into different groups based on their app categories, for example: utilities, productivity, social networking, education, travelling, medical & health but it is also reasonable for them to work across categories. Step 2: App developers/entrepreneurs have 7 minutes to meet with another team and demonstrate their product/service by PowerPoint, demo video or free download experience. Step 3: The audiences/customers (other teams in the group) will be given worksheets to take down their user experience, based on which they choose whether to use $10 out of their individual budget of $50 (virtual dollars) to purchase the app. Rules: Each participant is given $50 Dollars to spend. Teams can have 1-3 people.
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Each pitch or customer approach costs the team $20. This gets teams familiar with tracking the costs of acquiring customers relative to the marginal revenue gained from a customer in testing the business model. It also provides concrete feedback on UI/UX for the team. Team members may take turns listening to other pitches or giving their own pitches.
Customer Worksheet 1 On scale of 1 (least seriously) to 10 (most seriously), how seriously you are looking for a solution to the problem this app will fix? 2 Have you tried or are you currently trying other apps available to solve this problem? If yes, on scale of 1-10 how satisfied you are with current solution? 3 How do you think this app solve the problem? List two features you like and dislike. 4 On scale of 1 (least likely) to 10 (most likely), how likely is it that you will try this app for free? 5 On scale of 1 (least likely) to 10 (most likely), how likely is it that you will try this app if it were a paid download?
Use of Case Studies

Take a look at the three case studies of tech entrepreneurs from Jamaica, Kenya and Belarus that VentureOut has provided. These case studies can be read during a workshop and then discussed amongst participants. Ways to discuss it could be: How does their situation differ from mine? How is it the same? Which problems are they dealing with, that I currently am facing? What lessons could I learn from their experience?
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Online Venture Competitions

Venture Competitions bring the entrepreneurial community together for a goal: gaining skills to win the competition to gain access to mentorship, seed funding and other awards. Competitions often encourage entrepreneurs to polish their written communication of their business goals and learn and implement lessons to improve their business in general. Local organizations may be interested in encouraging participation in others online business competitions or in organizing and hosting a competition themselves.
Organizers of VentureOut Challenge with Europe and Central Asia champions Teddy the Guardian in Moldova. November 1, 2013.
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Finding competitions for your entrepreneurs to enter An entrepreneurial organization can benefit from competitions that others are running. Especially if it is a high-quality competition that offers the organization many learning opportunities and access to new communities of experts and other networking opportunities for the organization. Here are a few places where you can learn about upcoming business plan competitions that may be relevant for your entrepreneurs. http://studentcompetitions.com http://www.diasporamarketplace.org/business-plan-competitions http://www.williamjamesfoundation.org/index.cfm?fuseaction=Page.viewPage&pageId =905 http://www.bizplancompetitions.com http://www.investorswithoutborders.net/sme-resources/business-competitions
Running your OWN Venture Competition

Hosting a business plan competition for your organization is a great undertaking, and one that will be rewarding. In the process you will need to pull together hundreds of people to help. You will want to encourage as many entrepreneurs as possible to apply, then recruit as many qualified judges as you can to rate their submissions. In addition, it is great to activate your network of mentors at this time to provide support to applicants before the competition and continuing mentorship to top entrepreneurs after the competition is over.
Eight Essential Steps to Take: 1. Choose an online platform to host your competition
An online platform can help you run your business competition and is highly recommended. With an online platform, participants can easily apply online and comply with competition rules. The entries are well organized so you can extract key information and metrics. Additionally, the platform gives administrators the ability to assign submissions for random judging and to monitor progress of application judging promoting a fair playing field for applicants. The judges can log on easily to read, score, and leave feedback for participants. The top submissions are easily ranked and determined. The authors of this guide have the most experience using YouNoodle as a platform. YouNoodle can perform all of the key functions mentioned above. However, there are plenty of platforms you may choose from including: o http://YouNoodle.com o http://www.launcht.com/ o http://hometownstartups.com o http://www.skipsolabs.com
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o o
http://istart.org www.pitchburner.com
2. Offer Awards!
Here is where partnership can come in. The more attractive the prizes, the more incentive people have to apply. Any competition should have an array of benefits to offer to both all of the participants and to the top performing applicants. These awards can include any combinations of: o Press coverage in local media arrange the coverage ahead of time with media o Access to mentorship program o Cash (if possible) o Feedback from competition judges for all applicants o Physical prizes such as phones, software or other devices from sponsors o Attendance at an upcoming event/s, both local and international (if possible, through your network). o Introductions to key investors or accelerators in your region
3. Create the Program Announcement

The program announcement is a centralizing document that takes you through all parts of the competition. Many pieces of it are essential to put into each competition, which is why a template can help. You may start off with the template we have provided but then please consider each of the materials section below and how you would customize your competition.
Choose goals for the competition

The competition can bring together the entire community by being broadly focused. It can be an event used to motivate and train startup entrepreneurs to professionalize their thinking. It could be a competition aimed to help tech entrepreneurs with a solid product or service who are on the verge of international success.
Create eligibility requirements

Targeting specific types of entrepreneurs in different sectors; idea stage vs. startup stage. Any age restrictions, such as students only, non-students only. Geographic restrictions: From a certain city, the whole country, an entire region? Additionally, are there specific businesses you do not wish to encourage to apply? If so, you should say so at the outset. For instance, if your incubator focuses on technology businesses, perhaps you do not want to fund retail businesses that do not include a web component.
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Provide an FAQ document

A good FAQ document will save the organizers of the competition hundreds of hours responding to emails. With the FAQ document, most questions can be answered ahead of time. We provide you with a template to get you started. Please go through it and customize the responses to your specific competition. As your competition progresses, you will undoubtedly receive questions that are not available on the FAQ. You should be prepared to add questions to the FAQ document and regularly update that document so it becomes a live document that is your helper.
Composition of the submission

Here you have a lot of freedom and flexibility to create the prompts that you think will encourage your participant to produce work that exhibits their company well, requires strategic thought and will be a useful exercise. Hosting a business plan competition does not necessarily mean that you should be looking for a business plan. The competition itself can be more flexible. What is the essence of the application that you want? Perhaps to convey the idea of the business in question, the track record of success and how others know the business is headed for greater success. Formal business plans can take dozens of pages but perhaps your competition is interested in the practical nature of business. We have provided a template on questions to ask that will form the composition of the business plan submission to get you started. You are welcome to modify, add or erase sections you do not like.
Judging criteria
The criteria is very important to advance the goals of your competition and motivate the entrepreneurs to focus in certain areas. For each content area of the submission, you should create how much that section will be worth and what are the points that a judge should look for in order to assign a ranking. There is a template in our program announcement that you may use.
Timeline
The timeline keeps everyone on track and sets expectations. This will allow the administrator to remember by WHEN judging needs to be done, entrepreneurs to know how much time they have to submit, when they will hear results, and what they should expect to hear in those results. A good idea is to provide an exact closing deadline including date and hour along with time zone. I.e. The competition will close on Thursday, October 23 at 11:59pm EST.
Awards
In the program announcement, you also should lay out who gets which awards and how that is determined. Will you have two levels of judging? Will there be prizes for specific categories? How will recipients be notified and how and when will they collect their awards?
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4. Promote the Competition

Create Your Message
o o o o o o o
Organizing Tool Kit

Logo and tagline Description of competition Website Facebook event Template outreach emails Start with your own network Reach out to other groups this is a good time to build your network! When you offer the opportunity to apply to your competition to the membership of other groups, you are also giving the partner organizations the chance to offer value to their members. So you should find they agree to pass on the message. Include people who are outside of your area use email, social media, and training webinars to reach out to centers where your organization is not located. Use Facebook and Twitter, obviously!
Put that message on various platforms
Outreach
o o
5. Manage applicants
People are applying but make sure they complete their application. Send periodic reminders via email. Encourage key entrepreneurs in your network to apply and follow up if you do not see their names in the list of applicants. Add all applicants to your organizations mailing list.
6. Recruit and Manage Judges
Explain to prospective judges their role and expected time commitment. If your online platform allows for written feedback, strongly encourage or require your judges to provide constructively critical feedback. Template emails are included at the end of this section. As the judges finish rating the companies, you can read their feedback to make sure they are
2014 infoDev / The World Bank | 1818 H Street, NW | Washington DC, 20433 Email: info@infoDev.org | Tel + 1 202 458 8831 | Twitter: @infoDev Judges at VentureOut Challenge Moldova, November 1, 2013 www.infodev.org
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Organizing Tool Kit
leaving constructive feedback and be sure to invite those judges leaving good feedback to judge again in future competitions. Tips for the judging process o Some people will judge quickly, efficiently and be ready to take on more applications. Others will finish only the applications you assign them at the last minute. Be sure to communicate with each judge to figure out when they plan on finishing the submissions you have assigned to them. Take note on a spreadsheet and if you see they are behind schedule, you can write them for a quick update. Be sure you learn which judges are eager to judge more and you can keep them on hand if some other judges do not finish. o As a best practice, you should try to assign three different judges to each submission. This is so to even out any biases the judges may have. For instance, one judge may have a tendency to give out 4s when another judge may assign a 3 to the same caliber of application. o It takes about 20 minutes to judge one submission depending on the composition of your contest. A general rule is to assign a maximum of 30 submissions to a judge. It is better if you spread submissions amongst more judges, because then you can see who is eager to judge quickly and you can assign more companies to those people.
7. Announce the winners and distribute prizes

o Media announcements and tweet like crazy (see templates below)
8. Evaluate the participants

Did they find the competition useful? Ask these questions in a SurveyMonkey or Google Docs survey Meetings they attended Creating the application itself Feedback received from judges Meeting other people in the community in the process
Template Materials for running your own Competition

Designing your Competition Template Program Announcement This document is where you list in one place all of the rules, steps, eligibility criteria and judging criteria. This document helps all participants be informed and on the same page. Template Judging Criteria Frequently Asked Questions Here you will find many FAQs that CRDF Global has experienced over our years of hosting competitions. You should adjust the answers to your needs.
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Organizing Tool Kit
Media & Communications Email Template: Invitation to apply to competition Email Template: Invitation to competition judges Email Template: Reminder about competition closing Event flier Running a workshop in preparation for the competition Template competition presentation
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Organizing Tool Kit
Glocal Mentorship
Global and Local (Glocal) mentorship is a key component to any Entrepreneur Organizations offering. However, putting together an efficient mentorship program is a bit of art and science. We have documents below that will guide you along with what to expect and some templates that will help you bring your program into action. The mentorship template that we suggest consists of 3 hours of mentorship meetings over three months. You may of course modify. However, we have a timeline below, based on this model.
Dilara Rumstade of Tuning Fork, based in Armenia, receives mentorship from Luca Sale, Blackberry Developer Representative. October 31, 2013.
Month 1: Design the mentorship program

During the planning stage it is important to make decisions that will affect all of the future communications you will have with mentors and mentees. Deciding:
How long will mentorship last and how many hours will it consist of Will you pay your mentors and how much What are the deadlines for application for the entrepreneurs Key number of entrepreneurs mentored When to host the mentorship program Often, mentorship works best if it is provided before a high-stakes competition; and the goal of mentorship is to get the business to be successful so the entrepreneur can take advantage of the benefits of the program that are offered to the winners.
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Organizing Tool Kit
Target number of mentors to engage in the program Key deliverables youd like the mentorship to achieve Training material and guidance youd like to offer to help participants achieve those goals Ways to measure and report on the growth of entrepreneurs skills in the mentorship program
The Mentorship Program Description gives you text to begin any program description you will develop. You may use this text for website, press releases or informing participants.
Month 2: Recruitment of Mentors and Mentees

It is important to recruit high level, relevant and engaging mentors. Once you have a list of people in mind, you should reach out to them via phone, in person or email using the method you calculate will encourage the mentors to participate. Mentorship programs can be a great time to activate people who really support entrepreneurship, as this gives them a way to really add value to the actions of an entrepreneur. Additionally, you can consider asking entrepreneur applicants if they already have a mentor with whom they are working who would like to be a part of this program. This is a good way to ensure entrepreneurs have a mentor they have a good working relationship with and the addition of the mentor to this program gives the entrepreneur a reason and framework to intensively engage with a mentor. Email Template: Invitation to mentor Mentor Confirmation and Expectations email Mentorship Plan Mentorship Guidelines
Also, it is important to select entrepreneurs who will benefit the most from mentorship, as well as those who truly are seeking the guidance and will be sure to be proactive and participate in mentorship. For finding the right entrepreneurs, you may offer mentorship to winners of competitions you host or you may hold open applications to participate in the mentorship program. If you offer the mentorship to competition winners, please note that you are offering them the opportunity to APPLY for mentorship. You should make each entrepreneur apply so that you are sure of their commitment to and desire for mentorship. Along with ensuring that you have a base of information to share with the mentors in order to get the mentorship started on a strong foot. Application to participate in mentorship program
Month 3: Training of Mentees

Training the participants before mentorship is important to ensure that they have the skills necessary to have a successful relationship with their mentees. Training can be as simple as a 1-2 hour meeting with all participants going over various concerns. Entrepreneur training topics can include:
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Organizing Tool Kit
How to set meetings Value of being persistent and proactive in the mentorship relationship Importance of communication with the mentorship program manager How to create basic documents that the mentor will be able to further assist them with o Business Model Canvas o Pitch Deck and oral presentation of the slides o Elevator pitch
Here are a few documents to help you with the training: Mentorship Lean Startup PowerPoint How to learn and use Lean Startup Methodology
Months 4, 5 and 6: Mentorship and Monitoring

During this time it will be up to the entrepreneur and the mentor to schedule meetings. It can be tough for a program administrator to be sure that mentorship meetings are occurring and that everyone is participating. In order to mitigate this, you could require entrepreneurs to report via an online platform when they have finished mentorship meetings. Email Template: Introducing mentor to mentee Monthly Mentorship Check-in Survey Template
Month 7: Program Evaluation

As with all programs, evaluation is key. Evaluation helps you to see to what extent program goals were met, how the program can be improved, to find success stories to share when running future programs and to get more people involved with your organization.
All mentorship documents
Mentorship Program Description (for website, press release, informing participants) Documents for Mentors Email Template: Invitation to mentor Mentor Confirmation and Expectations email Mentorship Plan Mentorship Guidelines Mentor Statement of Work
Documents for Mentees Application to participate in mentorship program Email Template: Introducing mentor to mentee
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Organizing Tool Kit
Here are a few documents to help you with training the mentors BEFORE the mentorship program starts: Mentorship Lean Startup PowerPoint How to learn and use Lean Startup Methodology
Monitoring and Evaluation surveys related to Mentorship: Monthly Mentorship Check-in Survey Template End of program survey for mentors End of program survey for entrepreneurs
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TechConnect
Organizing Tool Kit
TechConnect is an interactive video conference organized during various points in the year by CRDF Global. TechConnect brings great entrepreneurial minds together with the global community of over 200K people. TechConnect helps entrepreneurs get inspired, get new ideas and tips to start and improve
Entrepreneurs at ccHub in Nigeria joining in for TechConnect VentureOut. September 23, 2013.
their technology ventures. Individual entrepreneurs and local enabler organizations are encouraged to participate in the videoconferences by watching online, encouraging others to watch and by organizing a viewing site. These templates can also be useful when promoting attendance to international virtual conferences of any type. Please check here for the latest schedule of upcoming TechConnects: http://gist.crdfglobal.org/gist-programs/gist-techconnect
TechConnect Benefits: Interact with and learn from our successful serial entrepreneurs LIVE by sending in questions via twitter or email. Get insider perspective on issues global entrepreneurs face. Become part of the global community furthering entrepreneurial education. Bring your community together for an exciting international event. While they are together for the viewing you can discuss your organizations plans. Use the excitement to further membership engagement.
TechConnect Template Materials

TechConnect Host Guide Email Invitation Template
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Organizing Tool Kit TechConnect Flyer Template
Entrepreneurs at mLab South Africa enjoying the VentureOut TechConnect broadcast. Sept. 23, 2013.
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Monitoring and Evaluation

Monitoring and evaluation is key for your organization. It is a simple undertaking if planned for in the beginning of your program. You basically decide what outcomes your programs should produce, tools your program will use to achieve those outcomes and how you can measure those outcomes. Below we have sample surveys that you can use for the various activities that your organization is planning.
Organizing Tool Kit
Different formats to collect data

Google Forms
Google Forms advantage is that you can send to ALL people on a list from your gmail account by copying and pasting a huge email address list. Each one will receive the email TO them, not as a BCC,
and they will also not be able to see others email addresses. Another advantage is that the survey can be answered directly in the email message they are reading. There is also a link that takes them to a survey (more traditional) to fill out the survey. Google Forms is good for shorter or simpler surveys that you are sending to many people.
Survey Monkey
Survey Monkey is the go-to for online surveys. They are easy to complete, and they offer a service to send out personalized emails to everyone on your list. Then when that person responds, they will receive no more reminders to fill out the survey. This is a good option when you want 100% survey participation from a specialized program you had run.
Paper Forms
Paper forms are NOT outdated but can only be used during an event or gathering. They have a very high rate of response. Be sure to develop the surveys in advance and to schedule 30 minutes for program evaluation while EVERYONE is still at the event (so not at the VERY end). A good time to evaluate is often right before you announce winners of a competition that everyone participated in.
Recorded interviews
Never underestimate the power of your cell phone to document a great story. You can ask for mentors or successful entrepreneurs who have a great story to share this with you. You can easily see how these stories can be integrated into a blog or news post you are creating, sent to your membership for
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inspiration and added to your YouTube account to show a history of partnership for entrepreneurial success.
Organizing Tool Kit
When to collect data and which type to collect?

Collecting data can occur before during and after a program. Before hand, you may want a snapshot of the population of entrepreneurs you will be working with. You could integrate survey questions into the application process to make data collection easier. When done before the event, you could also use this survey to understand what help the entrepreneur wants or needs. It is often appropriate to design smaller check-in surveys that are to be given out at the midpoint of a prolonged program, such as 1.5 months after a 3 month mentorship program has begun. This helps you determine how mentorship (or the other program objectives) are going and to learn if there are any entrepreneurs you need to assist. Another key time to survey is directly at the end of a program. This can be at the end of a training or at the end of a prolonged period. Either way, you should not delay in sending out surveys and collecting responses. You want the participants to answer while the program is still fresh in their minds. Below you will see an overview for M&E that CRDF created for the VentureOut plan. This will help you see the points in time that CRDF Global planned evaluation activities and what types they were. VentureOut M&E Overview This document laid out the plans that CRDF Global made to evaluate participants at various points in the program. Your organization can also benefit from planning when and how evaluation will occur.
Sample Surveys:
These surveys can be used as a foundation as you create your own surveys for your participants. End of event survey for participants to fill out at the end of a major training or pitching session Mentorship evaluation survey for mentors to share results of the entrepreneurs growth Competition evaluation survey short 4 question survey for all applicants to share how the process had helped them Baseline entrepreneur survey measures metrics of a startup in a point of time. You can use this survey before a group of entrepreneurs enters into a more intensive program, such as mentorship or a training you offer. End of program follow-up entrepreneur survey collects new data on the same entrepreneurs you previously measured. This survey could show metrics of growth and development of the ventures over time and also could link this growth to the support and network that your organization has provided. This encourages entrepreneurs to share results of their participation in training, pitching and mentorship.
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Organizing Tool Kit
Students at The Enterprise Hub of Trinidad and Tobago hearing from experts during TechConnect VentureOut, Sept. 23, 2013
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Organizing Tool Kit
Media and Social Media

The press is a friend of entrepreneurial endeavors such as the one your group creates. As such, it is important to build a network of press members, journalists and bloggers who can cover your event. Once you have done that, it is important to involve them in your community, educate them on your activities and help them to cover your event. Below we have a few template articles that you may use to help writing various blog posts, press releases, announcements and articles.
Template Documents for Social Media Outreach

Sample Outreach Plan Details how to involve many partners in promotion How to write a press release A few simple steps for success Sample Blog Post Article congratulating winners Sample Press Release Sample Tweets Social Media Timeline
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Organizing Tool Kit
Additional Resources for Mobile Developers

Tools for Entrepreneurs
Business Model Canvas Consumer Trend Canvas Resume Template Venture Pitch Template
Online resources
SEO for Mobile Apps MobileDevHQ app store optimization made simple SearchManSEO mobile SEO for IOS apps AppCodes iOS app store optimization AppStoreRankings mobile SEO and keyword optimization IOS SEO Tutorials excellent primer Mobile App Store Customer Analytics / Ad Platform Google Analytics - for Mobile AppAnnie Apple/Google/Amazon app store analytics Appfigures mobile analytics and sales data Mopapp mobile analytics, sales data, rankings Distimo - Apple/Google/Amazon app store analytics Xylogics search engine for Apple/Google/Amazon app store Apptrace app store intelligence AskingPoint mobile analytics with polling Flurry - mobile app analytics and traffic acquisition TestFlight IOS analytics in beta testing on the fly Apsalar - mobile apps analytics & ads Count.ly - multiplatform mobile analytics KeenIO - analytics as an API Capptain - mobile analytics + push TapStream - Marketing analytics for apps Mobile App Location / Ad Platform / Misc Placed location based analytics for mobile apps & websites G6Pay pay-per-install platform Burstly mobile app monetization tools Yozio campaign tracking & viral optimization for mobile apps Tapjoy - mobile app turnkey ad platform Appbackr - market, sell and distribute your apps Chartboost make money with mobile games
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Organizing Tool Kit

Playtomic - game analytics for all platforms Google AdMob monitize and promote your mobile games Vungle integrate video ads into your apps
SOURCE: http://dailytekk.com/2012/04/23/150-resources-for-tech-startups/#incubators Additional Resources Novoed, the Stanford online learning platform can help you discover new ideas, meet great students/potential partners in other countries, and create joint projects. https://novoed.com Templates for mobile app developers http://fieldtestapp.com and http://goesapp.com Domain name search: https://domai.nr/
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Organizing Tool Kit
Creating and Managing International Partnerships

Local organizations often can benefit from international partnerships. These partnerships can introduce organizations and their membership to international resources, funding, expertise and connections. It is important for a locally-based organization to prove themselves to their international partners and to be successful so they can continue to grow their network and resource base and support entrepreneurship in their regions. Below we offer some tools on seeking, deepening and maintaining relationships with international partner organizations. See the entire PowerPoint on building international partnerships >>
Participants from all around Europe while at VentureOut's meeting in Moldova. October 30, 2013.
An excerpt from the PowerPoint

Find the partner: Know the types of organizations to reach out to and where to find and connect with their representatives. Build the relationship: Start with whichever opportunity for collaboration may present itself, as long as it fits your incubators goals. Often small projects are a great way to learn how both organizations work together and to build trust. Understand what types of collaboration is possible through the partnership you are building: Understand HOW the partner in question gets their funding and how they are structured to offer opportunities. Discuss which opportunities you are interested in signing up for. Be responsive and show mutual value to the international partner: When you have decided to collaborate, work your hardest for a positive outcome. Realize that along the way there may be hiccups, but that both parties want the best for your entrepreneurs. Be open to sharing opinions of how the project is going, and the outcomes.
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CRDF Organizing Tool Kit

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Entrepreneurship Organizing Tool Kit

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Overview of the Tool Kit

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Boot Camps and Outreach Events

Organizing an Outreach Event

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Top participating entrepreneurs will have international experience

Creating your Outreach Event Team

Envisioning the Outreach Event

Goal 1: Internationalization Training and Capacitation

An Introduction speech can include:

Local sponsor recognition and thank yous

Organizing Tool Kit

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Time to Work on Presentation

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Outreach Event web page guidelines

What are the main costs?

Marketing the event

Organizing Tool Kit

How do I reach out to Entrepreneurs?

Organizing Tool Kit

How do I reach out to Press?

Communication to speakers and attendees about the event

Organizing Tool Kit

Set up for the Outreach Event

Room setup details

Social Media Volunteers - 4

Organizing Tool Kit

Boot Camp Template Organizing Materials

Organizing Tool Kit

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Interactive Entrepreneurial Activities

Role playing a hiring position at your startup

Practice Customer Interviews:

Organizing Tool Kit

Social media campaign master

Who will purchase your app?

Organizing Tool Kit

Use of Case Studies

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Online Venture Competitions

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Running your OWN Venture Competition

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3. Create the Program Announcement

Choose goals for the competition

Create eligibility requirements

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Provide an FAQ document

Composition of the submission

4. Promote the Competition

Organizing Tool Kit

Put that message on various platforms

6. Recruit and Manage Judges

Organizing Tool Kit

7. Announce the winners and distribute prizes

8. Evaluate the participants

Template Materials for running your own Competition