SUBMITTED BY 1. Asif Abdul , Roll no 2013PGPMXU002 2.

ChandraKant sharma , Roll no 2013PGPMXU003

WAC REPORT : HOLMESAFE LTD 1. Situation analysis George Holmes got idea for new security device which he could successfully test market through Dowsons Ltd. In addition to keeping Dowsons as big clients, he could also add Rowan as another big client and few small clients. He diversified to advisory service for installation.

After managing the business on part time basis for one year, Holmes established a company and hired full time employees.

In middle of second year, Holmes got call from Jackson, buyer from Dowsons. Jackson told that he is under pressure to buy security device from Browns and he is also looking for evening job to get extra cash.

2. Problem: Problem is risk of losing business with Dowson .

3. Options There are two options with Holmes after getting call from Jacksons, a) Retain the business with Dowsons b) Lose the business with Dowsons

4. Criteria for evaluation Following are criteria for evaluation above options, a) Evaluate impact on business plan and profit b) Evaluate impact on referrals for new business c) Evaluate impact on goodwill in market

5. Evaluation of options
Criteria/ options Retain the business with Dont retain the business Dowsons with Dowsons

a.

business profit

plan

and Very important

Slump in Proft

b.

referrals business

for

new Help a lot in getting new May affect negatively business Add to goodwill Not Sure

c.

goodwill in market

6. Recommendation From evaluation of options, we can see that continuing business with Dowsons is very important for Holmes at this stage of company for some more time.

7. Action plan Holmes need to do following as part of immediate action plan while meeting for lunch, a) Offer facilitation fee to Jackson b) Offer part time evening employment to Jackson

Both of above offers will help in overcoming current threat temporarily, if Jacksons accept one or both . However, Holmes need to do following to reduce or eliminate the risk of losing business with Dowsons, a) Develop good relations with Herry Thomas and try to find out real story about Browns. b) Make market survey about products of Browns.

8. Contingency plan a) Engage with Thomos in case deal with Jackson fails

b) Start exploring other potential building contractors for supply and advisory services