NANYANG POLYTECHNIC

ENTREPRENEURSHIP
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FEASIBILITY REVIEW WORKSHEET

1. PROJECT IDENTIFICATION –

1.1 Describe your proposed idea for business development.

The overall business Idea & reasoning behind the idea.

1.2 What core product/service is being offered/repositioned/re-engineered?

Main products and services offered by your company (product/service that
contributes the main source of revenue). This is your focus area.

1.3 What are the unique characteristics (Unique Selling Proposition) of your
proposed business project?
1 single unique selling point/competitive advantage that sets you
CLEARLY apart you’re your competitors. Innovative/creative/vast
improvement to what is currently available.

1.4 Does this business have any supporting product/services, if so, what are
they?
Complementary products/services that contribute to offering & revenue.

1.5 What is the VALUE of your proposed project to your potential

company/customers? Quantify, if possible, the benefits that your
company/customers are likely to receive
Advantages & benefits of your product/service – tangible & intangible.

1.6 Elaborate on the proposed business model for your business project/idea.
• The method / framework of doing business (brick & mortar, e-
business, advertising model, subscription model..)
• Where are you positioned in the total value chain? Reseller? Raw
materials provider? End consumables?
• How much revenue comes from which part of your business? Use
pie chart to explain.

1.7 Elaborate on the specific government or regulatory approvals (if any &
where applicable) you would need to secure in order to commence this
project.
MOH, IDA, MFA….

2. MARKET & CUSTOMER PROFILE

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2.1 What is the size of your potential market?
Estimate no. of persons who have the potential or may purchase your
product (i.e. whole market in general, not specific, e.g. all car owners in
Singapore) – www.singstat.gov.sg/market survey

2.2 What is the size of your target market?

Estimate no. of persons whom you are targeting specifically whom you
are confident will form a major segment of your total clientele (e.g. all
female car owners, aged 21- 40, income of $3000 and above etc…..)

2.3 Do the results of your market survey support your view of the potential
demand and size of your market?
Primary research (market surveys) OR secondary article & internet
research OR BOTH

2.4 Which segment(s) of the market do you want to serve? You should
consider at least 2 market segments
Groups of customers who you may be targeting (e.g. female car owners +
elderly car owners) – give reasoning

2.5 What is the demographic profile of your target market? E.g. age, income,
occupation, gender, lifestyle, attitudes, preferences etc.

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2.6 What is the estimated demand from your target markets? Elaborate on
the assumptions that you have used.
No. of customers x $$ each customer will spend = estimated demand –
you may estimate on a monthly/daily basis

3. COMPETITOR ANALYSIS

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3.1 Who are your strongest competitor(s)?
Direct & Indirect – why?

3.2 Is their business growing or declining?

Are they expanding in terms of customer base/product line/services
offered/improvements in any area etc.

3.3 What are their strengths?

• What are they good at/well-known for?
• How can you counter their strengths (e.g. ABC is well-known for
their speed, but our quality is much better)

3.4 What are their weaknesses?

What are their weak areas & how can you attack & take advantage of it?

3.5 How do you compare with them?

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3.6 Elaborate on your competitors’ business model.

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 TEAM INFORMATION FORM

I. PROPOSED TEAM NAME:

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[ ] New Business Idea [ ] Improve an Existing

Business

II. TEAM MEMBERS

NAME ADMIN. NO AGREED HANDPHONE

(SIGNATURE) NO.
1.
2.
3.
4.
5.
6.

III. TUTORIAL GROUP:

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IV. PROPOSED BUSINESS/PROJECT:

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VI. EXTERNAL MENTOR DETAILS:
NAME: _________________________________________________________

DESIGNATION: __________________________________________________

COMPANY NAME ________________________________________________

COMPANY ADDRESS: ____________________________________________

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OFFICE PHONE: _________________________________________________

OFFICE FAX: ____________________________________________________

EMAIL: _________________________________________________________

BRIEF PROFILE ON EXTERNAL MENTOR/COMPANY:

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