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Textbook Crawler
Unifying the textbook marketplace
Michael Gendler Varadh Jain Raymond Liu Sean Mashian Krishna Vij
Outline
Product Description Market Sales & Marketing Financials
Publisher or Merchant
Textbook Marketplace
$ $$$
$
Textbook Marketplace
$ $$$
Textbook Marketplace
$
Textbook Marketplace
$ $$$
Textbook Marketplace
Textbook Crawler
TC
$
Textbook Marketplace
"! Decrease textbook search time "! Increase listing exposure "! Stimulate textbook exchange
$ $$$
Textbook Marketplace
TC
Textbook Crawler
Unifying the textbook marketplace
TC
michaelgendler@gmail.com
TC
Search
Post
Notifications Submit
Seller
Bruinwalk PostYourBook Bruinwalk
Condition
Good
Price
$7.00 Go to Listing!
Like New
$9.00
Go to Listing!
Poor
$11.50
Go to Listing!
michaelgendler@gmail.com
TC
Submit a Book
Search
Post
Notifications Submit
978-14016063 $6.50
Good
ler@gmail.com
anonymize my email 9
Using Textbook Crawler ensures maximum regional exposure to your listings! Learn more
Submit
michaelgendler@gmail.com
TC
Search
Post
Notifications Submit
Learn more
978-14016063 $11.00
Like New
ler@gmail.com
anonymize my email 10
Using Textbook Crawler ensures maximum regional exposure to your listings! Learn more
Register!
Competitive Advantage
Cost Efficiency
TC
Time Efficiency
11
12
Competition
Textbook Crawler hopes for a cooperative relationship with the textbook marketplaces
Cost Efficiency
TC
13
Time Efficiency
Outline
Product Description Market Sales & Marketing Financials
14
15
16
46%
TC
18
Size of Market
9.1 million Total Adressable Market (US) Immideate Adressable Market (US) 19000 students UCLA Total Adressable Market (UCLA) Immideate Addressable Market (UCLA 19
21 million
U.S.
41000 students
Outline
Product Description Market Sales & Marketing Financials
20
SALES STRATEGIES
Click through advertisements Permanent advertisers selling site space Transaction partnering with Amazon and Chegg Other services: tutor listings, notes exchange
21
Unique Visits
#! Increase in user activity due to addition of tutoring listings and book notification service #! Estimates based on user visiting trends to BruinWalk 22
SALES FORECAST
Type of Sales Year 1 Fall '13 Winter '14 Spring '14
Click through advertising* Permanent advertising Commission from retailer Tutor Listings ! Net Sales 10 250 245 1,750 5,000 1,000 $7,995 632 2,875 12,000 2,000 $17,507
TC
Summer '14
44 250 800 500 $1,594
23
--$260
* Calculated at !"#$$%&!'!()*+,"!-$!.%/%0/!1,"!2)#"0,"!'!"#!34%&5!!6"-)76!
8#0,!'!$%&"'!1,"!&4%&5!(9:;,</,)
MARKETING STRATEGY
Bruin Plaza Launch Distribution of pamphlets and flyers. Word of mouth is the best way to advertise. Online social media
24
Outline
Product Description Market & Competition Sales & Marketing Financials
25
26
27
TEAM BIOS
28