Microsoft India GTSC

10 Year Anniversary Campaign

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Established in October 2003, Microsoft India Global Technical Support Centre (IGTSC) is an integral part of Microsoft's Customer Service and Support (CSS) based out in Bangalore. It provides technical resolution services to Microsoft's Enterprise customers and partners across geographies. Official Facebook Page: https://www.facebook.com/MicrosoftIndiaGTSC

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The Big Occasion

India GTSC Celebrates 10 Year Anniversary 12th October, 2013

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The Big Objective

- Create nostalgia around the communitys association with Microsoft - Reflect the offline celebrations on Facebook

Leverage Facebook to - Build Curiosity about the event

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Target Audience
Age: 18-34 Both Male and Female Existing Microsoft Community on Facebook Page

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Campaign Timeline
The Big Day
(12th Oct)

Pre-Event
(19th Sept 11th Oct)

Post-Event
(13th Oct 30th Oct)

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Campaign Strategy

Pre-Event
Big Day Post-Event
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Create nostalgia around past events / experiences at Microsoft IGTSC Coverage of Behind the Scenes activities conducted towards the event

Update Facebook Page about live events / actions that were conducted

Get the buzz going after the event

Campaign Tactics

Pre-Event Big Day

Post-Event
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Update Facebook Cover page at regular intervals Update Facebook Page with images, videos of past events and behind-the-scenes moments Share internal radio moments Create Microsoft badge, Facebook application

Update Facebook Page with live images from the event

Updated Facebook cover page with event images Shared images and videos from the event Share internal radio moments

Pre-Event Activities

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Online Launch of Anniversary logo Moments 10 Years and counting..

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Facebook Cover Photo

A Cover photo was designed showcasing the number 10 by 2 people.
As the big day approached, the number 10 would come near and near. The cover photo was changed on alternate days creating a hype for the event. As it was the 10 year anniversary, emphasis during the campaign has been on number 10.

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Facebook Cover Photo

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On The Big Day

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Celebration Badge
A Facebook created application was

A celebration badge was designed which can be added to the profile picture in Facebook

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Celebration Badge Application

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Relevant Wall Posts were made

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Memories revealed

Past images shared on the page as a run up to the main event

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Behind-the-Scene Images

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GTSC Radio Clips

GTSC radio clips were shared using Sound Cloud. Interviews of big wigs of GTSC, start up team and other moments were shared on the page.
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The Big Day

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Created a Milestone on Facebook Page

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Live Images From Venue

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Post-Event Activities

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Post Event Image Albums

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Video Event Showcase

10 Years journey of GTSC

Event Videos
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Making of the 10 year journey film

Post-Event Cover Pages

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Campaign Achievements

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Facebook Page & Badge Metrics

Facebook Page Metrics 57% 31%

Talking About This

Engagement Rate per post

Facebook Badge Metrics

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Badges Added

400+

Story Impressions

7,380

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Fan Accolades

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Fan Accolades

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Thank You
Mail us your suggestions and feedback at:
mayoori.kango@zenithoptimediaindia.com For more details log on to: http://www.microsoft.com/india/gtsc/home.mspx

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C A S ES T UD I E S