RICHARD ALAN COPE

richard_alan_cope@hotmail.com +44(0)7779219350 @Richard_Mintel

Insightful, inspirational, media friendly consumer trends consultant, presenter and facilitator able to think creatively, strategically and analytically, develop effective solutions and articulate and communicate them to a wider audience. SKILLS Strategic Thinking: Identifying and interpreting key short term predictions (Mintel 2014 trends). Identifying and interpreting longer term Macro trends (Mintel Futures project). Seeing and identifying new trends (digital detox, return of Human). Applying trends to sectors (Automotive-Travel) and making them actionable. Formulating and timing events for best PR (Brand Britannia; Lovers of Today). Defining Insight to guarantee consistent, collaborative, quality content.

Creativity: Insightful, lateral thinking in the development of solutions and action for clients. The ability to find linkages, inspiration and ideas across separate markets. Running on site client brainstorming sessions in response to project briefs. Creating a fluid 1,500 slide, active resource for visually stimulating presentations.

Communication: Delivering regular written and verbal content in a clear, engaging and enjoyable style (trend and blog content, webinars and video interviews). Lead speaker at Mintels Big Conversation client events, presenting alongside guests (GQ Editor Dylan Jones, M&Ss Director of Communications Dominic Fry). Delivering onsite bespoke trend presentations to key clients at strategy events (Nestl, Singen; Coty, Paris; Este Lauder, New York; Mediacom London). Being a trend partner for consultancy clients throughout the year (Quaker). Creating and delivering Futures webinars to 1,000 clients with a live Q&A. Delivering bespoke conference presentations (Association of Publishing Agencies, Brand Republic, Financial Services Forum, Homes & Gardens). Live TV and radio interviews (CNN, BBC Radio 2, SKY News, Reuters). Trend press interviews (Metro, Marketing Week, ABC Espaa, Forbes, GQ). Writing commissioned trend articles (The Retailer, Argent, Viewpoint, Loop).

Management, Leadership and Teamwork: Member of Global Strategy Team overhauling companys research approach. Sourcing, coordinating, training and directing a global team of trend spotters to source and deliver 60 quantifiable and actionable trend observations each week. Creating an ongoing audit system maintaining the relevance, evidence and upkeep for 80+ consumer trends. Working with analysts to formulate consumer questions and deliver category level trend insights across 200 global market research reports a year. Delivering 3,750 pieces of quality, quantified, proofed editorial content a year. Collaborating with clients, analyst and IT teams to design and build a new site. Turning client project briefs into new business pitches with account managers. Training and certifying 40 account managers on how to pitch and serve Inspire.

EXPERIENCE October 2013 Present: Senior Trends Consultant, Mintel. Sourcing and delivering bespoke trend consultancy projects. Presenting trends to broadcast media, press and at conferences. Delivering trends service model to client base of 200 consumer facing companies. Directing Mintels future thinking and external facilitation sessions.

October 2008 October 2013: Director of Insight and Trends, Mintel. Directing trends thinking across global products portfolio. Managing and maintaining the trends product Inspire covering 80+ live trends. Managing global trend spotters and training 100 analysts to embrace trends. Presenting trends to broadcast media, press and at conferences.

2004 - 2008 Travel Reports Series Manager, Mintel Writing and editing an annual subscription series of 20 travel titles. Commissioning consumer research questionnaires within budget. Client service and onsite presentations (Turespaa, Maison de la France). Presenting at conferences (Adventure Travel Trade Association, Canada; Caribbean Tourism, Aruba; World Travel Market, London; ILM, Portugal).

2002 - 2004: Freelance Travel Writer, Mintel / Corporate Intelligence Group Researching and writing International Travel Market Reports.

1999 - 2001: Marketing Executive, Corporate Intelligence Group (Part Time). Marketing campaigns, customer relations, sales rep at trade shows.

1997-1999: Fundraising Manager, Bosnia Herzegovina Heritage Rescue and Big Brothers & Sisters International Registered Charities (Part Time). Researching and writing statistical, historical and political reports. Formulating grant applications, including successful lottery bid for business set up.

1995-2003: London based musician running small record label. Performed live, on TV and radio, released records on self-financed label.

ACADEMIC QUALIFICATIONS Oxford University, Hertford College, Bachelor of Arts. 2.1,1995. Bishop Heber High School, Malpas, Cheshire, A LEVELS - 3 A Grades, 1992.

MEDIA LINKS Mintel Interview and blog on surveillance (18/12/13) Reuters interview on Royal baby (23/7/13) Mintel interview on Accentuate the Negative trend (27/3/12) Presentation on Digital Detox for Social Media Week (17/2/12)

INTERESTS AND ACTIVITIES Writing and perform music, concerts, cinema, running, playing football, scuba diving.