THE STUDY OF CONSUMER AWARENESS TOWARDS THEIR CONSUMER RIGHTS AND DUTIES AMONG YOUNGSTERS IN BHUJ PROJECT SUBMITTED

TO KSKV KACHCHH UNIVERSITY FOR PARTIAL FULFILLMENT OF PROGRAMME OF MBA BY JIMMY SACHDE BATCH: 2011-2013 UNDER THE SUPERVISION OF PROF. KANISHK SHAH ASSISTANT PROFESSOR DEPARTMENT OF COMMERCE AND MANAGEMENT KSKV KACHCHH UNIVERSITY

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DECLARATION
I, hereby declare that the project titled THE STUDY OF CONSUMER AWARENESS TOWARDS THEIR CONSUMER RIGHTS AND DUTIES AMONG YOUNGSTERS IN BHUJ submitted in partial fulfillment for the award of MBA Degree, is my original work.

Date: - 31stAugust 2012

Jimmy Sachde

Students Signature Department of Commerce & Management

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DEPARTMENT OF COMMERCE & MANAGEMENT KSKV KACHCHH UNIVERSITY CERTIFICATE

This is to certify that the project titled THE STUDY OF CONSUMER AWARENESS TOWARDS THEIR CONUSMER RIGHTS AND DUTIES AMONG YOUNGSTERS IN BHUJ submitted by Jimmy Sachde in partial fulfillment for the award of MBA Degree is based on original research carried out by him/her under my guidance and supervision and to the best of my knowledge and belief it has not been submitted for the award of any other degree/diploma

Kanishk Shah

Assistant Professor Department of Commerce & Management

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ACKNOWLEDGEMENT
My due acknowledgment to all those people who guided and supported me during my grand project. First of all a hearty thanks to my university, K.S.K.V. Kachchh University and the Department of Commerce and Management to plan out this grand project which really helped me to get a real view of the corporate. Then I would like to thank my H.O.D Dr. P. S. Hirani for permitting us to go for the research work in Bhuj area. A very special thanks to Prof. Kanishk Shah for not only guiding us during the whole project but also providing support and help. I am very grateful to all other people who directly or indirectly helped me during this project. Your help and guidance will always be respected and valued. Thank you.

Name: - Jimmy Sachde Department of Commerce and Management

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PREFACE
Management thesis provides an opportunity to the MBA students to apply their theoritical and practical concepts, which they have been studying in the business school to the practicle world. As we all know that practicle world is far different than the theoritical, every MBA student is required to acquire both theoritical as well as practicle knowledge in order to survive the increasing competition in the field of management. The period of management thesis is very important for a student, as he has to work in the market for the thesis and he has to do some survey for finding actual production position in the market. As my area of interst from beginning is education and awareness towards their rights and duties, interested, to undergo my topic in area of consumer awareness towards their rights, duties and to know how to redress for any greviance occurs. At present due to campaign like Jago Grahak Jago the awareness level has increased but due to more competition in the market consumers are still cheated by the seller so this project will help to know the level of their awareness and how should awareness should be created with the help of some interesting findings and suggestions.

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TABLE OF CONTENT SR NO CONTENT PAGE NO.

1. 2. 3. 4. Chapter 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 Chapter 2 2.1 Chapter 3 3.1 3.2 3.3 3.4 Chapter 4 Declaration Certificate Acknowledgement Preface RESEARCH METHODOLOGY Background Role of marketing Brief History Introduction Literature Review Need of the study Objective of the study Research Design Limitation of study Significance of the study Reference ABOUT INDUSTRY Consumer Protection Act DATA ANALYSIS AND INTERPRETATION Consumer Protection How to be a smart consumer? Data Analysis and Interpretation Hypothesis Testing SUMMARY, CONCLUSION, FINDINGS, SUGGESTION 4.1 4.2 4.3 4.4 Summary Findings Suggestion Conclusion 60 61 63 64
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II III IV V 1 2 3 4 7 8 15 15 17 18 18 19 20 21 26 27 30 33 52 59

4.5 4.6

Biliography Questionnaire

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LIST OF TABLES
SR NO. TABLE NAME PAGE NO 1 2 3 4 Hypothesis 1 Calculation of Hypothesis 1 Hypothesis 2 Calculation of Anova 52 53 55 56

LIST OF CHARTS SR NO NAME OF CHART PAGE NO

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Factors primarily taken into account Check the expiry date Cross check the price Check the price from alternative Check M.R.P Taking bill from seller Read terms and condition Get convinced in spite of expiry date Come across to pay extra amount Reason to pay extra amount Regular update of passbook Aware about Jago Grahak Jago Aware of consumer court Victim of cyber crime Cheated by seller

33 34 35 36 37 38 39 40 41 42 43 44 45 46 47

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16 17 18 19

Filled case Aware of consumer rights Regarding Regulation Procedure Reason for increasing awareness level

48 49 50 51

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