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presentacin
Indice
Indice
ecidnI
PRIMERA PARTE
presentacin irreversible; la filosofia. p11 Distribucin, competencia y target p10
SEGUNDA PARTE
Identidad Logotipo: p.14 -Original -Medidas -Mrgenes -Escalabilidad -colores corporativos p.17 -variaciones de color -adaptabilidad -parmetros -variaciones sobre gama fria/calida -Usos incorrectos del logo p.20 -tipografia p.21
presentacin
TERCERA PARTE
papeleria -Hoja a4 p24 -Hoja fax -tarjetn p.26 -sobre tarjetn -sobre c6 p.28 -sobre c5 -tarjeta de visita p.30 -tarjeta de identificacin -carpeta p.32 -cd -Todo p35
CUARTA PARTE
Empresa -Botella p39 -etiqueta -transporte comercio p41 -transporte viajes
QUINTA PARTE
Merchandising -Complementos p.45 -Ropa
presentacion
presentacion
noicatneserp
Presentacin
Irreversible; la filosofia
Qu tipo de empresa es?
Si bebes de mi producto vivirs la juventud; sers ms divertido, sers el centro de atencin en tu crculo o ms all de tu propio circulo, sers el idolo de la fiesta.Y si no eres joven, al beberla pensars que vuelves a serlo. Te transforma en lo que siempre hasquerido ser.
Los colores: Rojo ------------------ Juventud Negro ---------------- Por contraste con el blanco. Blanco por el color de la ginebra
11
presentacin
Presentacin
Distribucin Competencia
Toda la competencia directa tiene una imagen seria, adulta,estilosa, o neutral. Esta empresa da una imagen de extremo. Por ello vender mi producto solo por centros especializados, para asegurarme de que mis clientes puedenusar ms mi bebida y poder actuar mas descontroladamente sin limites y con el ambiente propicio para explayarse.
Target
Gente de 18 a 26 aos, jvenes solter@s de clase media. Estudiantes principalmente, va dirigido a personas casuales, o ms alternativos, diferentes a la clase social alta. En este mbito es mas general, en el caso de la msica lo que no concordara sera la msica disco, flamenco, o algunos tipos de pop. La forma de vestir que no concordara sera la ropa moderna (calvin klein, etc) En general va dedicado a gente alternativa a la moda. Va dirigido a un pblico joven de clase media, que tiene gustos tanto culturales como fisicos diferentes a la moda o estetica moderna. Da una imagen de rebelda, diferenciacin con la moda, distintita las otras marcas.
Identidad
Identidad
daditnedI
Logotipo
El logo original
ste es el logotipo en su versin original. A continuacin estudiaremos sus parmetros escogidos.
medidas
G=X
unidad de medida
3,1x
2,1x
GIN
2x
Estas medidas son las idneas para el logo, no se deben alterar y deben de tener su tamao con esas proporciones. La medida estndar es X, que es el tamao de la G de Gin. de tal forma que el logotipo ocupa 8x, es decir, 8 veces la G
1x
8x
15
Identidad
Logotipo
mrgenes
Estos son los mrgenes que se deben respetar en el logo para que tenga un rea de respeto sobre otros elementos. Irreversible ocupa X, 1/3 de su tamao constituyen los mrgenes que se deben emplear en su utilizacin con otros elementos.
2x
1/3 x
1/3 x
1/3 x
GIN
x
1/3 x 1/3 x
1/3 x
Logotipo
escalabilidad
820 mm. Tamao regular
Estos son las medidas de escala normal a escala menor. Tambin se podran aumentar de tamao proporcionalmente en diseos de gran escala como cartelera. No usar los tamaos pequeos para diseos de gran tamao y viceversa.
17
Identidad
Colores corporativos
esc.gris 82,35% pantone 1797C c.web #bd0926 R:189 G:9 B:38 C:15 M:100 Y:90 K:10
esc.gris 0,01% pantone 7541c c.web #ffffff R:255 G:255 B:255 C:0 M:0 Y:0 K:0
17
Logotipo
original sello de caucho
Variaciones de color 1
blanco y negro
GIN
rr iGIN
sible sible
rr iGIN
18
Identidad
Logotipo
blanco y negro
GIN
Logotipo
GIN
irr
GIN
irr
GIN
GIN
irr
GIN GIN
GIN
irr
irr
GIN
irr
GIN
irr
irr
irr
sible GIN irr sible sible GIN irr sible sible GIN irr
GIN
GIN
irr
GIN
irr
GIN
irr
GIN
irr
GIN
sible
sible
irr
irr
20
Identidad
Logotipo
GIN
GIN
irr
GIN
irr
GIN
irr
GIN
GIN
irr
GIN
irr
GIN
irr
GIN
irr GIN
GIN
GIN
irr
GIN
GIN
irr
GIN
irr
irr
GIN
irr
GIN
irr
sible sible
irr
Logotipo
No deformar, ni pixelar
rr iGIN
sible
rr iGIN
sible
21
Identidad
Tipografia
Aa
0123456789
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Ibiza regular.
Entre la tipografia de ibiza regular y arilon hay contraste, una de ellas, en caja alta y muy alargada, y otra aplanada y con especial modulacion y forma. Elecciones que caracterizan la identidad de la empresa.
Arilon regular
Aa
Aa
Aa
Tahoma
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Tahoma y avant garde. Tahoma ser empleado en el manual para subtitulos y partes importantes en la lectura, como en el modo negrita. Avant garde, escogida porque es una tipografia muy funcional y atractiva. Son parecidas para no crear mucho contraste en la lectura
Avant garde
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Papeleria
PAPELERIA
AIRELEPAP
Hoja a4
35 mm 20 mm 12 mm
Irreversible s.l av. carretera granada granada 23005 www.irreversible.com irreversible@
50 mm
A 25 de febrero Zulema Laplana Curtido av. ronda 05 23005 smashing_pankie@hotmail.com Mr.unknown Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at HampdenSydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using
Mantener el logotipo en la parte superior izquierda y justo en su otro lado la especificacion de la empresa. Mantener los mrgenes y los colores correctos.
20 mm
25
Papeleria
Fax
15 mm 20 mm 20 mm
To: From: CC: Re: Fax: Date: Pages:
Urgent
For review
Please comment
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using 'Content here, content here', making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem ipsum' will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like). Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first
GIN
Tarjetn
Como mtodo de ornamentacion es utilizada la espiral. No se debe alterar y debe posicionarse en las aya indicadas. No cambiar de color ni posicin.
210 mm 15 mm 35 mm 15 mm
rr iGIN
sible
irr GIN
sible
10 mm 45 mm
70 mm
GIN
irr
sible
30 mm
27
Papeleria
Sobre de tarjetn
En este tpo de diseos usamos el fondo negro porque da ms identidad a la empresa. Para poder poner el logotipo en su versin original, se agranda el recurso utilizado (la esperial) en blanco y se posa sobre el el logitpo. Dando asi espacio al logo en su forma original y a espacio para sellos y escrituras.
190 mm
40 mm
GIN
irr
sible
GIN
irr
sible
sobre c6
150 mm
75 mm
50 mm
29
Papeleria
sobre c5
105 mm
75 mm
Tarjeta de visita
40 mm 20 mm
15 mm
30 mm
31
Papeleria
tarjeta de identificacin
La tarjeta de identificacin servir para los colaboradores, y organizadores de eventos de la empresa irreversible
37,5 mm 23 mm 4 mm 2 mm
GIN
irr
sible
rr iGIN
22 mm
sible
20 mm
Carpeta
Como elemento en el ala de la carpeta se usa el recurso b de la tipografia <ibiza> jugando con el espacio como si fuera una botella.
80 mm 10 mm
GIN
irr
sible
recurso empleado
15 mm
GIN
irr
sible
33
Papeleria
Carpeta
Carpeta desplegada y con las hojas prediseadas de Irreversible
GIN
irr
sible
To: From: CC: Re: Fax: Date: Pages:
A 25 de febrero
Urgent For review Please comment
Please reply
Please recycle
Mr.unknown Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and Lorem Ipsum is simply dummy text of the printing and typesetting scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of industry. Lorem Ipsum has been the industry's standard dummy text Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like ever sinceof the 1500s, when an unknown printer took a galley of type Aldus PageMaker including versions Lorem Ipsum.
It is a long established fact that a reader will be distracted by the readable content of a page when looking only five centuries, but of also the at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution letters, as leap into electronic typesetting, opposed to using 'Content here, content here', making it look like readable essentially English. Many desktop publishing It was popularised in the 1960s remaining unchanged. packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem release of over Letraset sheets containing Lorem Ipsum ipsum' will uncover many web sites still in their infancy.with Variousthe versions have evolved the years, sometimes by accident, sometimes on purpose (injected and humour the with like). desktop publishing software like passages, more and recently
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richardbelief, McClintock, a Latin professor at simply random text. It has roots popular Lorem Ipsum is not Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a in a piece of classical Latin literature from 45 BC, making it over Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the 2000 and years Richard McClintock, a Latin professor at undoubtable source. Lorem Ipsum comes from sections 1.10.32 1.10.33 old. of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a College treatise on the Hampden-Sydney in theory Virginia, looked up one of the more of ethics, very popular during the Renaissance. The first
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obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using
CD
El CD de la empresa se usara como mtodo de negocios dentro de la empresa o bien como uso comercial o publicitario.
35
Papeleria
GIN
irr
sible sible
GIN
irr
sible
GIN
irr
sible
PAPELERIA
A 25 de febrero
Urgent For review Please comment
Please reply
Please recycle
Mr.unknown Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and Lorem Ipsum is simply dummy text of the printing and typesetting scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of industry. Lorem Ipsum has been the industry's standard dummy text Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like ever sinceof the 1500s, when an unknown printer took a galley of type Aldus PageMaker including versions Lorem Ipsum.
It is a long established fact that a reader will be distracted by the readable content of a page when looking only five centuries, but of also the at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution letters, as leap into electronic typesetting, opposed to using 'Content here, content here', making it look like readable essentially English. Many desktop publishing It was popularised in the 1960s remaining unchanged. packages and web page editors now use Lorem Ipsum as their default model text, and a search for 'lorem release of over Letraset sheets containing Lorem Ipsum ipsum' will uncover many web sites still in their infancy.with Various the versions have evolved the years, sometimes by accident, sometimes on purpose (injected and humour the with like). desktop publishing software like passages, more and recently
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richardbelief, McClintock, a Latin professor at simply random text. It has roots popular Lorem Ipsum is not Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a in a piece of classical Latin literature from 45 BC, making it over Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the 2000 years old.ofRichard McClintock, a Latin professor at Hampdenundoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book in is aVirginia, treatise on the theory up one of the more obscure Latin Sydney College looked of ethics, very popular during the Renaissance. The first
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words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32. The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using
AIRELEPAP
Elementos propios
EMPRESA
ASERPME
39
Empresa
Botella
b + b= bb
Para el diseo de esta botella son utilizado, de nuevo, la forma de la b de la tipografia del logotipo irreversible.Se usan dos para que, al invertir una y jugantarlas, formen la botella. E aqui el ejemplo
Etiqueta
Dry gin original
Imported by Harrim jones s.l
Ingredientes:
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standarheets containing LorLorem Ipsum.
Info:
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standarheets containing LorLorem Ipsum.
b
Estas son las etiquetas de la botella, en blanco para la etiqueta frontal y en rojo para la etiqueta en la parte de atrs.
41
Empresa
Transporte
Este ser el transporte empleado para el comercio de la bebida. Por otro lado en la siguiente pgina usaremos un transporte diferente para los viajes que organizar la empresa.
Transporte
b
Este es el medio de transporte que se emplear para los viajes que irreversible organizar para crear eventos especiales entre sus clientes.
Merchandising
Merchandising
gnisidnahcreM
45
Merchandising
Merchandising
GIN
ir r
s i b le
GIN
ir r
s i b le
En el merchandising de lla empresa se emplean sobre todo objetos juveniles y modernos como el movil, auriculares o el ratn del ordenador. Y aparte, una bolsa y etiquetas para un conceto mas generalizado de ventas.
Ropa
En Irreversible, la ropa escogida para su merchandising es deportiva y moderna.
47
Merchandising
Ropa