COFFEE SHOP BUSINESS MODEL 2009

AICAR Business School

Asian Institute of Communication & Research

Village Damat, Neral – 410 101, (Karjat),

Dist. Raigad, Maharashtra, India

Telephone: (02148) 202687-90, 09822836242

Fax: (02148) 236713,

Website: www.aicar.net

“RED CHERRIES”
COFFEE SHOP
BUSINESS MODEL

SUBMITTED BY:-

PRATIK GANDHI

BUSINESS MODEL

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 COFFEE SHOP BUSINESS MODEL 2009
PROCESS 1:-

MISSION STATEMENT:-

• To provide a friendly, comfortable atmosphere where the customer can receive quality
food, coffee, services and entertainment at a reasonable price.

PURPOSE OF BUSINESS:-

• The purpose of a business is to create a customer.(primarily)

• To capture the large market in coffee business with the new taste of coffee.

OBJECTIVE OF THE BUSINESS:-

• To become the one of the ‘MOST PREFERRED’ Café in the area.

• To capture the larger parts of country in short period of time.

PROCESS 2:-
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 COFFEE SHOP BUSINESS MODEL 2009

CHIEF EXECUTIVE
OFFICER

GENERAL
MANAGER

OPERATION:-
operation The finance Food & Beverages Marketing hUMAN
Manager (1) Manager (1) Manager (1) manager (1) RESOURCE (1)

operations manager will look after the all procedure of procuring the material, keeping up the
stock and handling the proper functionality of the business.

FINANCE:-
The finance manager will take care after the financial dealings and day to day transactions
taking place and payments & receipts from the other companies or payment to the suppliers.

FOOD & BEVERAGES:-

The food & beverages manager will look after the material and quality of the products that we
are giving to the customer and coordinating with the waiters to see that all the customers are
taken equal care of.

MARKETING:-
The marketing manager has to work for the brand building of the company and build the
goodwill by advertising with the correct medium, at the correct place, on the correct time, and
to the correct people.

HUMAN RESOURCE:-
The human resource manager will coordinate with training manager and administrator to help
recruit the correct people with prescribed attributes and train them to perfection.

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 COFFEE SHOP BUSINESS MODEL 2009

PROCESS 3:- POWER TREE

CHIEF EXECUTIVE
OFFICER

GENERAL
MANAGER

operation finance Food & Beverages Marketing hUMAN

Manager (1) Manager (1) Manager (1) manager (1) RESOURCE (1)

Asst. Manager (1) ACCOUNTANT COFFEE SHOP MARKETING TRAINING

(4) EXECUTIVE (1) EXECUTIVE (1) SPECIALIST

EXECUTIVE (5) CASHIER (2) HEAD WAITERS (2) ADMINISTRATOR

Waiters (10)

PROCESS 4:-
Job Description

Job Title GENERAL Date

Department MANAGER
MANAGEMENT Tier 1
Location Head Office Code 001
Group Senior Management Level L11
Main Purpose of the Job

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 COFFEE SHOP BUSINESS MODEL 2009
To draw out the framework implemented and used by company. Implement new initiatives and to ensure
the effective flow of the company’s products.
Principal Accountabilities
1. Develop all necessary policies and approaches along with the heads of department, to ensure the
effective execution of company’s objectives
2. Direct and control the group to ensure that they are appropriately motivated and trained and are
working towards the achievement of all corporate objectives
3. Appropriately direct resources to keep the company ahead of its competitors

Reports To CEO
Skills and Experience
Qualification Bsc in food technology Age 35+
,MBA
Experience Should have worked in similar capacity in a well reputed coffee company with turnover
in excess of 10 crores.

Should have atleast 3-4 years of expierence in the same field.

Minimum 2 lakhs (take home) + absorption by the company + market support Perks
Maximum 4 lakhs (take home) + absorption by the company + market support Perks

Job Description

Job Title MARKETING MANAGER Date

Department Management Tier 2
Location Head Office Code 002
Group Management Level L12
Main Purpose of the Job
To drive the people to work and promote the companies name at the initial level. Implement
new initiatives and to ensure the effective development.

Principal Accountabilities

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 COFFEE SHOP BUSINESS MODEL 2009
1 Develop all necessary policies and approaches along with the CEO, to ensure the
. effective execution of company’s objectives

2 Direct and control the group to ensure that they are appropriately motivated and
. trained and are working towards the achievement of all corporate goals

3 Appropriately direct resources to keep the company ahead of its competitors

.
Communication and Knowledge Flow
Reports To GENERAL MANAGER
Skills and Experience
Qualification B.com ,MBA (marketing) from reputed Age Under 35
Indian or foreign institute

Experience He/she must have an experience of at least 2-3 years in the same field

Cost To Company
CTC Rs. 2 lacs (take home)+ perks

PROCESS 5:-
Fixed Cost Quanti Cost total
ty
Real Estate 150000 150000
Deposit
Chairs 14 2500 35000
tables 14 2500 35000
A. C 4 25000 100000
Computers 10 30000 300000
Printer 3 5000 15000

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 COFFEE SHOP BUSINESS MODEL 2009
Internet Rent 2000 2000
Phone Deposit 2 2000 4000
Total Fixed Cost 21900 64100
0 0
Amalgamated
Figures
One time Monthly Yearly
Costs Costs
Total Fixed Cost
Running Cost 641000
Quantity 53416 --
Monthly
Total Running Costs 42500 Cost
510000
Real Estate Rent 25000
Electricity 12000
Internet Bill 1500
Stationary 500 sheets*20 1000
Bisleri Water 100 bottles(100*15) 1500
Computer AMC 1500

Salary
Total Running Cost 42500

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 COFFEE SHOP BUSINESS MODEL 2009

CONCLUSION:-
As per the guidelines given to us the “BUSINESS MODEL” on “COFFEE SHOP” has been
prepared.

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