A report On Organizational culture at Google

Submitted to ANUPAMA DAVE

Submitted by: Students of MBA SEM-1(GIM) KOMAL DULAM PREETI PANDEY NIHARIKA PATEL ATUL

INTROUCTION

Organizational culture means a common perception held by the organization's members. Google follows the corporate culture. Googles mission is to organize the worlds information and make it universally accessible and useful. Google is home to countless communities of unique people. They offer hundreds of internal groups and clubs ranging from runners at Google to theatre lovers and game developers. Many of these groups are actively engaged in supporting diversity initiatives both at Google, and in their communities. Google Company has packed a lot into a relatively young life. Since Google was founded in 1998, weve grown to serve hundreds of thousands of users and customers around the world. Founders Larry Page and Sergey Bring met at Stanford University in 1995. By 1996, they had built a search engine (initially called Backrub) that used links to determine the importance of individual WebPages.

CULTURE AT GOOGLE At Google, being you is a job requirement. When they encourage Googles to express them, they really mean it. Intellectual curiosity and diverse perspectives drive their policies, their work environment and our profits. It's the amazing diversity of Googles that allows them to do extraordinary things. Google provides some links to follow his culture: 1. Celebrating a culture of diversity: In 2010 they organized the 6th sense a weeklong event with the theme of "diversity and inclusion" a first in Google india.Over 750 gougers enthusiastically participated in this initiative to increase employee sensitivity and awareness of differences across genders, cultures, and sexual orientation. 2. Awards: Google awarded with many awards here some of them National Association of the Deaf (NAD) Accessibility Award International Gay and Lesbian Chamber of Commerce Award (IGLCC): 2nd place 2010 Hispanic Bar Association of Orange County - Corporate Citizen Award UK IT Industry Awards: Organizational Excellence, Diversity in IT Award

3. Benefits: The people we hire that make Googles culture what it is. Googles are smart. They are inclusive, open and transparent, and they care. Googles want to improve the world. This creates a sense of community that brings people to Google, and its why they stay and this is not by accident. Google works hard to ensure an inclusive culture where people can come to work, be themselves and thrive. Below are some of our programs and benefits that are specifically focused on creating an inclusive environment for all of our Googles. Adoption Assistance Day Care Mother's Rooms Maternal/Paternal Leave Program Domestic Partnership Programs Accommodation Policies (including those for visually, mobility and hearing impaired Googles) Transgender and Transitioning Workplace Support 4. Equal opportunities: Employment is based upon individual merit and qualifications directly related to professional competence. They strictly prohibit unlawful discrimination or harassment of any kind, including discrimination or harassment on the basis of race, color, religion, veteran status, national origin, ancestry, pregnancy status, sex, gender identity or expression, age, marital status, mental or physical disability, medical condition, sexual orientation or any other characteristics protected by law. They also make all reasonable accommodations to meet their obligations under laws protecting the rights of the disabled.

DIVERSITY IN GOOGLES WORKFORCE Google has unique pattern of work but there is some minor diversity which makes it effective. Asians at Google: Asian Google Network (AGN) The Asian Google Network was formed in 2007 with the goal to support employee retention and career advancement, educate Google employees concerning Asian American culture and perform community outreach. They accomplish this by enabling professional development, networking, mentorship, community service and knowledge sharing.

Active AGN chapters in the U.S. include Ann Arbor, Boston, Mountain View, New York, and San Francisco. Blacks at Google:BGN: The Black Googles Network The mission of the Black Google Network (BGN) is to attract, recruit, retain and develop Black talent at Google. Since its establishment, BGN has been actively involved in supporting diversity at Google and in the communities in which we operate. In June 2006, the Black Google Network (BGN) began as a mailing list for Black people at Google to communicate and establish a community. BGN members volunteered to attend numerous campus recruiting efforts and help spread the word about Googles diversity efforts.

 Women at Google: Google sponsors a variety of internal workplace programs to ensure that it is a great place for women to work, and sponsors external organizations and initiatives designed to promote Science, Technology, Engineering, and Mathematics (STEM) education among women, from middle school girls to female university students. Google Women Engineers Network (GWE): The GWE International Network is a group of passionate female engineers that strives to create a community among members and connect with girls and women around the world. In offices around the world, GWE members create communities, reach out to local youth, and support Google's numerous education initiatives to generate a greater interest in STEM among girls and women. Womens Leadership Community (WLC): The Women's Leadership Community (WLC) at Google is a platform for connecting our senior female Googles. The goal of the WLC is to address leadership challenges in support of personal and professional development, and has active chapters throughout North America, Europe and Asia.

GOOGLE'S PRODUCTS AND SERVICES They provide a variety of services for people and businesses. With all their technologies from search to Chrome to Gmail their goal is to make it as easy as possible for you to find the information you need and get the things you need to do done. These programs form the backbone of their own business; theyve also enabled entrepreneurs and publishers around the world to grow theirs. Their advertising programs, which range from simple text ads to rich media ads, help businesses find customers, and help publishers make money off of their content. They also provide cloud computing tools for businesses that save money and help organizations are more productive. They build products that they hope will make the web better and therefore your experience on the web better. With products like Chrome and Android They want to make it simpler and faster for people to do what they want to online. Theyre also committed to the open web, so theyre involved in various projects to make it easier for developers to contribute to the online ecosystem and move the web forward.

ROAD MAP FOR GOOGLE

Google Inc.: Larry and Sergey named the search engine they built Google, a play on the word googol, the mathematical term for a 1 followed by 100 zeros. Google Inc. was born in 1998, when Sun co-founder Andy Bechtolsheim wrote a check for $100,000 to that entity which until then didnt exist. Out of the office: The first Google doodle in 1998 was intended to let visitors to the homepage know that Googles minders were offline at the Burning Man Festival in Nevada. Theres now a team of doodlers and theyve posted more than 1,000 different doodles on homepages worldwide.

Do-It-Yourself ads: In 2000, we introduced Ad Words, a self-service program for creating online ad campaigns. Today our advertising solutions, which include display, mobile and video ads as well as the simple text ads we introduced more than a decade ago, help thousands of businesses grow and are successful.

Gmail: no joke: On April Fools' Day in 2004, we launched Gmail. Our approach to email included features like speedy search, huge amounts of storage and threaded messages.

Gone public: Our Initial Public Offering of 19,605,052 shares of Class A common stock took place on Wall Street on August 18, 2004.

 Location: We acquired digital mapping company Keyhole in 2004, and launched Google Maps and Google Earth in 2005. Today Maps also features live traffic, transit directions and street-level imagery, and Earth lets you explore the ocean and the moon.

Broadcast yourself: In 2006, we acquired online video sharing site YouTube. Today 60 hours of video are uploaded to the site every minute. Cat videos, citizen journalism, political candidacy and double rainbows have never been the same. The little green robot arrives: Amidst rumors of a Gphone, we announced Androidan open platform for mobile devicesand the Open Handset Alliance, in 2007. The comic heard round the world : Word got out about Google Chrome a day ahead of schedule when a comic book introducing our new open source browser was shipped earlier than planned. We officially launched on September 2, 2008. CEO and chairman: Word got out about Google Chrome a day ahead of schedule when a comic book introducing our new open source browser was shipped earlier than planned. We officially launched on September 2, 2008. Google+ : In June 2011, we introduced the Google+ project, aimed at bringing the nuance and richness of real-life sharing to the web, and making all of Google better by including people, their relationships and their interests.

THINGS THEY KNOW TO BE TRUE

They first wrote these 10 things when Google was just a few years old. From time to time they revisit this list to see if it still holds true. They hope it does and you can hold them to that.
Focus on the user and all else will follow.
Since the beginning, they have focused on providing the best user experience possible. Whether were designing a new Internet browser or a new tweak to the look of the homepage, we take great care to ensure that they will ultimately serve you, rather than our own internal goal or bottom line. Our homepage interface is clear and simple, and pages load instantly. Placement in search results is never sold to anyone, and advertising is not only clearly marked as such, it offers relevant content and is not distracting. They do search. With one of the worlds largest research groups focused exclusively on solving search problems, they know what they do well, and how they could do it better. Through continued iteration on difficult problems, they have been able to solve complex issues and provide continuous improvements to a service that already makes finding information a fast and seamless experience for millions of people.

Its best to do one thing really, really well.

Fast is better than slow.

They know your time is valuable, so when youre seeking an answer on the web you want it right away and they aim to please. They may be the only people in the world who can say our goal is to have people leave our website as quickly as possible. By shaving excess bits and bytes from our pages and increasing the efficiency of our serving environment, theyve broken our own speed records many times over, so that the average response time on a search result is a fraction of a second.

Democracy on the web works.

Google search works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. They assess the importance of every web page using more than 200 signals and a variety of techniques, including our patented Page Rank algorithm, which analyzes which sites have been voted to be the best sources of information by other pages across the web.

You dont need to be at your desk to need an answer.

The world is increasingly mobile: people want access to information wherever they are, whenever they need it. Theyre pioneering new technologies and offering new solutions for mobile services that help people all over the globe to do any number of tasks on their phone, from checking email and calendar events to watching videos, not to mention the several different ways to access Google search on a phone.

 You can make money without doing evil.

Google is a business. The revenue we generate is derived from offering search technology to companies and from the sale of advertising displayed on our site and on other sites across the web. Hundreds of thousands of advertisers worldwide use Ad Words to promote their products; hundreds of thousands of publishers take advantage of our Sense program to deliver ads relevant to their site content. To ensure that were ultimately serving all our users (whether they are advertisers or not), we have a set of guiding principles for our advertising programs and practices

Theres always more information out there.

Once theyd indexed more of the HTML pages on the Internet than any other search service, our engineers turned their attention to information that was not as readily accessible. Sometimes it was just a matter of integrating new databases into search, such as adding a phone number and address lookup and a business directory. Other efforts required a bit more creativity, like adding the ability to search news archives, patents, academic journals, billions of images and millions of books. And our researchers continue looking into ways to bring the entire worlds information to people seeking answers.

The need for information crosses all borders.

Our company was founded in California, but our mission is to facilitate access to information for the entire world, and in every language. To that end, we have offices in more than 60 countries, maintain more than 180 Internet domains, and serve more than half of our results to people living outside the United States. They offer Googles search interface in more than 130 languages, offer people the ability to restrict results to content written in their own language, and aim to provide the rest of their applications and products in as many languages and accessible formats as possible.

You can be serious without a suit.

Their founders built Google around the idea that work should be challenging, and the challenge should be fun. They believe that great, creative things are more likely to happen with the right company cultureand that doesnt just mean lava lamps and rubber balls.

Great just isnt good enough.

Through innovation and iteration, they aim to take things that work well and improve upon them in unexpected ways.

Conclusion
Google is great search engine for information People can learn most of things from Google. Google is link for two people who are at different area. Google create whole world at small screen.

Bibliography http://www.google.com/diversity/index.html http://static.googleusercontent.com/external_content/untrusted_dlcp/ www.google.com/en//diversity/pdf/Google-Diversity-and-Inclusion-2011Annual-Report. www.google .com