Matthew J.

Dougher t y
(618) 920-1685 mjoedougherty@gmail.com www.mjoedougherty.foliohd.com @matt_door_t

Work Experience
Social@Ogilvy. Atlanta

Summary of Skills
Digital Developed monthly content calendars, content and service reports and quarterly playbooks for Darden SRG brands; Yard House, Eddie Vs and The Capital Grille. Worked directly with Ogilvy PR and NEO@Ogilvy to develop cross practice quarterly programs and content development plans called playbooks. Developed social outreach, implementation and awareness for localized Eddie Vs campaign, which increased Twitter conversations by 200 percent since last month. Communicated and worked directly with client to create content that increased social fan growth of Eddie Vs by 13.4 percent and The Capital Grille by 7.4 percent since October. Analyzed and interpreted Twitter conversations about the Lincoln MKCs launch using Radian6. Monitored and analyzed reviews from social sites and provided insights on improvements for the World of Coke and Darden SRG brands. Created and wrote email newsletters, using Delivera email marketing software, to Indiana state representatives constituents Created and designed weekly promotional pieces such as brochures and info graphics for all Indiana state representatives Promoted the movie screenings and national bus tour of Blue Like Jazz to the college market nationwide through email and special invites, resulting in more than 200 attendees at each event in Seattle, Orlando, Minneapolis and San Antonio Wrote two blogs post about PR stereotypes and Disney and PR, that were published on PRDaily Marketing/Public Relations Monitored, recorded and analyzed medias responses toward VF Corporation and John Portman and Associates events and news updates Contacted and secured 10 sponsorship and promotional opportunity for Quilted Northern with Susan G. Komens Race for the Cure Secured press coverage that targeted more than 75 percent of eight Indiana state representatives constituents per month Facilitated media interviews for Indiana state representatives that resulted in coverage in USA Today and Huffington Post Organized, managed and facilitated statewide media days for Indiana House of Representatives Managed and executed a proactive crisis communication plan for two Indiana House Representatives that dealt with published media and conflicting legislative issues during the 2013 session Pitched, organized and scheduled 31 interviews for iSafe during CES 2013 Pitched SMS Audio, Eton Corp, MeElectronics and Coghlans product information to local and national media outlets focused on technology and lifestyle stories Secured press coverage for iSafe, MeElectronics and Coghlans on online outlets such as Yahoo, The Gadgeteer, CNet, PCMag and many more Wrote news releases, weekly newspaper columns and website content for Indiana state representatives, iSafe, Eskenazi Health and more Managed promotional table for Energizing Indiana at the Indianapolis Colts training camp and home games and, on average, signed 100 people per event Assisted and provided insight during the rebranding of Wishard Hospital to Eskenazi Health

Social Extern October 2013Present

Edelman Atlanta

Corporate Intern June 2013August 2013

Indiana House of Representatives Indianapolis

Media Intern January 2013May 2013

BLASTmedia Indianapolis

Consumer PR Assistant August 2012December2012

Hirons & Company Indianapolis

Communication Management Assistant May 2012August 2012

Fifth Street Communications Anderson University

Associate January 2011May 2012

Leadership and Community Involvement

National Catholic Youth Conference steering committee and media relations staff member Track Coach for the East Cobb Cheetahs Volunteer Youth Leader

Relevant Skills
Microsoft Office suite Mac OS Adobe CS5 (Photoshop, InDesign, Illustrator) Adobe Social Delivra Cision Saleforces Radian6 Simply Measured Analytics

Education
Anderson University Anderson, IN Bachelor of Arts, Marketing Bachelor of Arts, Communications with Public Relations concentration