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CORPORATE LEADERS + CANADAS LEADING IDLE-FREE CAMPAIGN = LIKES FROM MOMs, KIDs, EMPLOYEES, THE PUBLIC.

CLEAR ACROSS

CANADA

Canadas FUN IDLE-FREE Campaign


Carbon Caps, key tags, travel mugsand SAVINGS.

WE CAUGHT YOU GOING

IDLE-FREE for our kids!

Carbon Caps For kids of all ages


The CAP that can SAVE $200 Gas and tons of CO2 Rachel
Poster Girl (2007)

Al MacPhee
Honourary Chair

BAMBOO:
biodegradable, renewable, naturally hypo allergenic, UV protection, breathable, anti-microbal ...and a SOFTER feel than cotton. COOL!

3 min. Sponsor Video


May 1 Vancouver

DRIVE

IDLE-FREE

June 4
Clean Air Day

Halifax

CLEAR ACROSS

CANADA

THREE LEVELS OF SPONSORSHIP


LEVEL ONE NATIONAL CLEAN AIR DRIVER 250K (ONE)
! ! ! ! Approx 30% IDLE-FREE Pace Car logo space 6 lead-sponsor events at locations across Canada 5,000 Co-Branded CARBON CAPS Events, media / social media

LEVEL TWO NATIONAL CLEAN AIR NAVIGATOR 125K (TWO)


! ! ! ! Approx 15% IDLE-FREE Pace Car logo space 4 lead-sponsor events at locations across Canada 2,500 Co-Branded CARBON CAPS Events, media / social media

LEVEL THREE REGIONAL CLEAN AIR IGNITER 50K (FOUR)


! ! ! ! Approx 10% IDLE-FREE Pace Car logo space 2 lead-sponsor events at locations across Canada 1,000 Co-Branded CARBON CAPS Events, media / social media

CLEAR ACROSS

CANADA

ALL LEVELS GET: EVENTS, MEDIA / SOCIAL MEDIA


! Vertical exclusivity for CLEAR ACROSS CANADA event, pre-DRIVE buzz ! LOGO, link-backs on all on-line assets ! LOGO, mentions, link backs, in all social media releases ! Events: unlimited attendees, signage (sponsor supplied), mentions (revolving sponsor kudos at events, as per 'lead' designation) ! Photos / video clips of sponsor involvement at all main events / daily posting via social media ! VIP participation at National Clean Air Day finish line FLASH MOB, June 4, 2014, inclusion photos, PSA web video, social media release in CLEAR ACROSS

CANADA

HOW FUNDS WILL FUEL OUR DRIVE ACROSS CANADA. WE ALSO AIM TO RAISE 100K FOR HEALTH/ EDUCATION PARTNERS.

CLEAR ACROSS

CANADA

POST JUNE 4th FIRST RIGHTS


!!CLEAR ACROSS USA 2015 !!IDLE-FREE for our kids / pets apparel / swag licensing !!IDLE-FREE for our kids smart phone app licensing

CLEAR ACROSS

CANADA

HOW WELL MEASURE SUCCESS


May 1 to June 4, 2014

22 EVENTS 5,000 Mobbers


WHY I LIKE CLEAN AIR

CLEAR ACROSS

CANADA

HOW WELL MEASURE SUCCESS


May 1 to June 4, 2014

50,000 LIKES =
$10Million FUEL 12,500 to 25,000 tons CO2 SAVED ANNUALLY

CLEAR ACROSS

CANADA

HOW WELL MEASURE SUCCESS


May 1 to June 4, 2014

5,000 PIECES KIDS ARTWORK


WHY I LIKE CLEAN AIR

CLEAR ACROSS

CANADA

HOW WELL MEASURE SUCCESS


May 1 to June 4, 2014
EVENTS 22 CLEAR THE AIR FLASH MOBS in 33 days attracting at least 5,000 participants FACEBOOK 50,000 LIKES / IDLE-FREE PLEDGES 50,000 x $200 = $10 MILLION FUEL, approx 12,500 to 25,000 TONS EMISSIONS SAVED ANNUALLY TWITTER 5,000 Followers 10,000 Re-Tweets INSTAGRAM 5,000 Pics/posts 5,000 PEICES KIDS ARTWORK POSTED 'WHY I LIKE CLEAN AIR' ADDITIONAL FUNDS RAISED: $100,000 Recipients, distribution, TBD NATURAL ALLIES, CLEAN AIR FOR KIDS OF ALL AGES: Lung Associations, childrens hospitals, Rotary, CARP

CLEAR ACROSS

CANADA

WERE CAUSE-MARKETING A MOVEMENT. FOR OUR KIDS.

See the leading Slideshare

Aug. 2004 IDLE-FREE Guy


LIGHT BULB COVER

CLIMATE CHANGE:
Accelerating.

See the article

Nov. 2012 Hurricane Sandy


See the article

Dec. 2013 Kiribati


See the article

Childrens asthma:
400% increase in 25 years.

It is an epidemic.
Cinncinnati Childrens

We can have a huge impact by inspiring this one small habit.


-Al MacPhee Honourary Chair IDLE-FREE for our kids Chair (2012) Canadian Automobile Dealers Association

SAVINGS EXAMPLE
1,000 Drivers Annual Savings @ 10 min / day
$200 per vehicle x 1,000 inspired drivers =

$200,000 fuel
1/4 to 1/2 ton CO2 x 1,000 inspired drivers = 250 to 500 tons emissions THREE YEAR SAVINGS POTENTIAL

$600,000 fuel
750 to 1500 tons emissions

WHY OUR CAMPAIGN WORKS. 80% BUY IN: EMOTION.

Hear #1 car guy

CANADAS LEADING IDLE-FREE CAMPAIGN 2013:


Clean Air Day Flash Mob, Canada Games Centre

2012:
Clean Air Drive with Efficiency Nova Scotia

2011:
'IDLE-FREE Pace Car, #1 car guy, Al MacPhee

2010:
Clean Air Drive with Mic Mac Mall

2009:
Ambassatours Gray Line, IDLE-FREE bus
CLEAR ACROSS

CANADA

IDLE.FREE . for.our.kids

OUR GRASS ROOTS STORY


From Canadian IDLER to IDLE-FREE Guy
I made a promise to my kids to do something.
Former radio / TV host fell into Canadas leading IDLE-FREE campaign. 9,000 pro-bono hours, 8 years. Hockey dads journey began at his kids school in 2006. SEE A Fathers Story

OUR NON-PROFIT LEGACY


The Childrens Clean Air Network IDLEFREE.org
Canadas only registered charity dedicated to reducing IDLE-time

Click to View / download Case for Support brochure

GoGreen.
Theres an agency for that.

GO GREEN

We are the 'go green agency', dedicated to marketing the 'little green things' that add up. For our kids. Our Mission To inspire and transform the way we live our lives for the benefit of future generations.

GoGreen.
Theres an agency for that.

GO GREEN

PR / Communications Marketing / branding Professional Speaking Motor Coaching (fleet training) Educational content Social software (smart phone apps) Branded apparel / swag

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