Report on HINDUSTAN TIMES

Submitted By: Rajna Rajan 35 Sanjay Kumar- 36 MMM- B

CONTENTS: ! N"MEO# COM$"N%! &! CONCE$T! 3! SECTOR S%NO$S'S! (! COM$"N% $RO#')E! 5! $RESENCE * $OS'T'ON! 6! M"RKET'N+ STR"TE+%! ,! $ROMOT'ON") STR"TE+%! -! $R'C'N+ STR"TE+%! .! $RESENT ST"T/S! 0! 1T NE2T! ! )/2/R% CON#ERENCE! 0! )E"3ERS1'$ S/MM'T!

Name 45 C4m6any: 1'N3/ST"N T'MES! C4n7e6t:

Inaugurated by Mahatma Gandhi in 1924, HT MEDIA LIMITED has grown to be ome one o! India"s #argest media om$anies today% It was !ound by Ma8ter Sunder Sin9: )ya;;6uri, !ounder&!ather o! the A'a#i Mo(ement and the )hiromani A'a#i Da# in *un+ab% It has its roots in the inde$enden e mo(ement o! the !irst ha#! o! the twentieth entury%

Pt Madan Mohan Malayia was a very good friend of Master Lyallpuri. He had suggested to Master Lyalpuri that Akali should start one of their own English newspaper so that the Akal agenda and voice could reach every nook and corner of India.

It was edited at times by many im$ortant $eo$#e in India, in #uding De(das Gandhi ,the son o! Mahatma Gandhi- and .hushwant )ingh% The urrent editor o! the news$a$er is /ir )angh(i%

Se7t4r Syn468i8: Media:

"Media" is the medium o! arrying in!ormation, edu ation and entertainment to the masses% It is an easier and e!!i ient means o! ommuni ation whi h $#ays a 'ey ro#e in the o(era## de(e#o$ment o! an e onomy% In an era where 'now#edge and !a ts are the too#s !or e onomi , $o#iti a# and u#tura# e0 hange, $resen e o! the strong and onstru ti(e media in a ountry is im$ortant !or atering to the di(erse needs o! indi(idua#s, so iety as a who#e, sma## and #arge business and $rodu tion houses, (arious resear h

organi1ations, $ri(ate se tors as we## as the $ub#i se tors% Media is a ons ien e&'ee$er o! the nation and has many tas's to $er!orm in our day& to&day #i(es% It he#$s the Go(ernment to a hie(e (arious so ioe onomi and $o#iti a# goa#s2 edu ate urban and rura# masses2 insti## a sense o! res$onsibi#ity among the $eo$#e2 as we## as $ro(ide +usti e to the needy% It #arge#y onsists o! $rint media #i'e news$a$ers, maga1ines, +ourna#s and other $ub#i ations, et % as we## as e#e troni media #i'e radio, te#e(ision, internet, et % 3ith the hanging s enario o! the wor#d, it has a 4uired the status o! an industry% In India, the media and entertainment industry is undergoing remar'ab#e hange and is one o! the !astest growing se tors% The main !a tors res$onsib#e !or this are rising $er a$ita5 nationa# in ome, high e onomi growth and strong ma ro&e onomi !undamenta#s, demo rati set u$2 good go(ernan e as we## as #aw and order $osition in the ountry% )$e i!i a##y, s$e ta u#ar growth o! the te#e(ision industry, new !ormats !or !i#m $rodu tion and distribution, $ri(ati1ation and growth o! radio, gradua##y #ibera#i1ing attitude o! Go(ernment towards the se tor, easier a ess to and !or internationa# om$anies as we## as ad(ent o! digita# ommuni ation and its te hno#ogi a# inno(ations are the other attributes o! the growth o! the se tor% The media industry $#ays an im$ortant ro#e in reating $eo$#e"s awareness about nationa# $o#i ies and $rogrammes by $ro(iding in!ormation and edu ation, besides reating hea#thy business en(ironment in the ountry% Thus, it he#$s $eo$#e to be a ti(e $artners in the nation&bui#ding endea(or%

O<er<ie= 45 ne=86a6er 87enari4:

In India news$a$er $ub#i ation began in 6a# utta in the 1789"s and by 1899 there were se(era# do1en $ub#i ations in Eng#ish, with the numbers in reasing $eriodi a##y% :ow, the $rogress has been so mu h that e(ery ma+or news$a$er !rom India has an internet edition% In India the $rint and the e#e troni media are both (ery a ti(e% It was re$orted that in 199;, there were a$$ro0imate#y 4999 news$a$ers being

$ub#ished in the ountry% :ow the !igure has in reased to a$$ro0imate#y <,<2< news$a$ers% Ea h wee', :ationa# =eadershi$ )ur(ey ,:=)- says, the $rint news media rea hes 242 mi##ion readers% These enormous numbers, the sur(ey suggests, re$resent a hain o! growth, dri(en both by e0$anding #itera y and im$ro(ed #i(ing standards% The $ub#i ations in the ountry are in Hindi, Eng#ish and a## (erna u#ar #anguages% There is a#so a good range o! wee'#y, !ortnight#y and month#y maga1ines in the ountry whi h o(er a who#e range o! nationa# as we## as internationa# issues in de$th%

T46 6;ayer8:
Ne=86a6er8: The Times o! India Hindustan Times The Hindu Indian E0$ress Ma#aya#am Manorama% Daini' >has'ar% Te#egra$h% Mid Day Mumbai% De an Hera#d% The E onomi Times%

$R'NT ME3'": It is true that the age o! e#e troni media has started2 howe(er $rinted in!ormation is and remains omni$resent% The mar'et !or $rint $rodu ts o!!ers more (ariety than e(er% ?sua##y, $rinted $rodu ts are ategori1ed into ommer ia# $rinting and $eriodi a#s% This #assi!i ation di!!erentiates $rinted matter with regard to its !re4uen y o! $ub#i ation% 6ommer ia# $rinting re!ers to $rint $rodu ts that are $rodu ed o asiona##y ,bro hures, ata#ogs, #ea!#ets, business ards-% *eriodi a#s are $rinted matters that a$$ear $eriodi a##y ,news$a$ers, +ourna#s, maga1ines-% Another way o! ategori1ing $rinted $rodu ts is by s$#itting them into s$e ia# grou$s% These indi(idua# grou$s are@ ! BOOKS: GutenbergAs wor' and his in(ention, $rinting with mo(abe #ead ty$es, in the midd#e o! the !i!teenth entury triggered a re(o#ution in the boo' $rodu tion% A mu h greater $ro$ortion o! the $o$u#ation got the han e to a 4uire edu ation, u#ture and in!ormation than had been $ossib#e with hand written boo's% &! M"+">'NES: The range o! maga1ines onsists main#y o! $eriodi a#s, in #uding trade maga1ines, +ourna#s and i##ustrated maga1ines% Maga1ines usua##y ha(e a shorter #i!e s$an% This is due to the ontent and it is the ma+or hara teristi o! the $eriodi a#s%

3! NE?S$"$ERS: A ne=86a6er is a written $ub#i ation ontaining news, in!ormation and ad(ertising, usua##y $rinted on #ow& ost $a$er a##ed news$rint% Genera#& interest news$a$ers o!ten !eature arti #es on $o#iti a# e(ents, rime, business, art5entertainment, so iety and s$orts% Most traditiona# $a$ers a#so !eature an editoria# $age ontaining o#umns whi h e0$ress the $ersona# o$inions o! writers% )u$$#ementary se tions may ontain ad(ertising, omi s, ou$ons, and other $rinted media% :ews$a$ers usua##y !o us on one $arti u#ar geogra$hi area where most o! their readers #i(e% The news$a$er is sti## one o! the most signi!i ant mass media today% Most news$a$ers are $rodu ed dai#y and ha(e a high ir u#ation% The two most im$ortant ategories o! news$a$ers are dai#y $a$ers and wee'#y $a$ers% (! BROC1/RES: A$art !rom the ad(ertising insert that omes in the news$a$ers and

maga1ines, there is a #arge mar'et !or #ea!#ets and $rodu t des ri$tions% )u h $rinted matter is re!erred to as bro hures% >ro hures are ommer ia# $rint wor'% The $rint (o#ume o! bro hures is #ow% They are main#y used to des ribe something $arti u#ar ,e%g% om$any, $rodu t-% 5! OT1ER $R'NTE3 ME3'": *a 'aging re$resents another im$ortant grou$ o! $rinted $rodu ts% In the !irst $#a e, $a 'aging is used to $rote t the a tua# goods inside but it a#so ma'es !or an attra ti(e $resentation% At the same time $a 'aging is a#so $rinted on to $ro(ide in!ormation about the $a 'age ontent%

S?OT "na;y8i8: Stren9t::

The !#agshi$ $ub#i ation o! the Grou$ has editions !rom De#hi, Lu 'now, *atna and .o#'ata, thus, dominating the :orthern, Eastern and 6entra# regions o! the ountry% Its :ew De#hi edition ontinues to be the sing#e #argest Eng#ish dai#y edition in the ountry with a ir u#ation o! o(er 9%2 #a'hs% Hindustan Times has set many a standard !or its om$etitors% It is the !irst smart&age news$a$er in India to e(o#(e into a new internationa# si1e, s#ee'er and smarter, whi h ensures enhan ed ease o! reading and on(enient hand#ing% In its endea(or to $ro(ide its readers with greater (a#ue, it has re(am$ed its e0isting su$$#ements and added new ones to its $ort!o#io, o!!ering a dai#y su$$#ement atering to s$e i!i target audien es% In a ma+or in enti(e !or the ad(ertisers as we## as the readers, Hindustan Times has entered into strategi a##ian es with The Indian E0$ress, >usiness )tandard, Mid&Day and De an 6hroni #e% These a##ian es, a#ong with its strong $resen e in :orth India, ma'e it one o! the most !ormidab#e media $#ayers%

?ea@ne88:
Mumbai edition o! Hindustan Times wi## su ' most o! the om$anyAs in(estments and $ro!itabi#ity !or the ne0t two years wi## be ad(erse#y a!!e ted% The Mumbai edition is e0$e ted to in ur #osses !or a ou$#e o! years% In Mumbai, HTM !a es immense om$etition !rom the estab#ished The Times o! India and Indian E0$ress, whi h a#so ha(e greater !inan ia#

resour es% In addition, other om$etitors entering the Mumbai mar'et ,D:A- wi## !urther e0tend HTMAs time!rame to ma'e money%

O664rtunity:

:ews$a$ers on#y rea h ;<B o! the adu#t $o$u#ation, o! whi h C<B is #iterate, there is signi!i ant room !or growth% The sheer number o! $ub#i ations has de$end more on ad(ertising re(enues% reated !ier e om$etition

whi h has 'e$t $ri es #ow whi h in turn has aused $ub#ishers to Ad(ertising re(enues in 299C are $redi ted to see a 1< to 29B s$i'e% In 299<, 48B o! India"s tota# ad(ertising mar'et went to news$a$ers, 7B more than went to te#e(ision%

6ir u#ation ou#d rise by a who$$ing 14B riding the ba ' o! the ad(ertising boom%

T:reat8:

In Mumbai, HTM !a es immense om$etition !rom the estab#ished The Times o! India and Indian E0$ress% In addition, other om$etitors ha(e entered the Mumbai mar'et #i'e D:A%

C4m6any $r45i;e:
This De#hi&based Eng#ish news$a$er is $art o! the .. >ir#a grou$ and is managed by S:4b:ana B:artia, granddaughter o! GD >ir#a% It is owned by 1T Media )td% The .. >ir#a grou$ at $resent owns C9 $er ent sta'e in HT Media, urrent#y (a#ued at =s 8;4 rore% HT Media re$orted annua# re(enue o! D18C mi##ion !or the year 299C% The 6om$any re$orted a ;1B in rease in re(enues !or the EF"97 !rom =s ;8< rores to =s <9< rores% :on&annua#i1ed E*) was =s 12%28%

Mer9er8 * "7Aui8iti4n8:
The !irst signs o! o&o$eration between De#hiAs ar h ri(a#s Hindustan Times and The Times o! India were seen in Mumbai% 3hen The Hindustan Times

was #aun hed in Mumbai, The Times o! India grou$ #ent its distribution in!rastru ture to the news$a$er% The >ir#a&owned news$a$er, in turn, $rinted Mumbai Mirror !or The Times o! India at its own $rinting !a i#ities% Hindustan Times tied u$ with Amar ?+a#a !or ross&se##ing s$a e in the two $a$ers% Hindustan Times Media grou$ has bought so ia# networ'ing site Desimartini% om, through its on#ine subsidiary Eire!#y e/entures%

C:airman -

Dr . . >ir#a

3ire7t4r G

Mr% F 6 Deweshwar

Bi7e Chairperson and Editorial Director G

Ms )hobhana >hartia

C:ie5 Executive Officer & Mr% =a+i( /erma

1ead O55i7e:
Hindustan Times House 18&29, .asturba Gandhi Marg :ew De#hi De#hi

119991 Te;: 911&CC<C12;4 #aC: 911&2;794C99 Emai;: i$oHhindustantimes% om 'nternet: htt$@55www%hindustantimes% om

B4ard 45 3ire7t4r8:
1% 2% ;% 4% <% C% 7% 8% 9% Dr% .%.%>ir#a% Ms% )hobhana >hartia% Mr% F%6%De(eshwar% Mr% .%:% Memani% Mr% =oger Gre(i##e% Mr% A+ay =e#an% Mr% :%.% )ingh% Mr% *riya(rat >hartia% Mr% )hamit >hartia%

Ot:er $ub;i7ati4n8 45 1TM:

1% 2% ;% 4% Mint & Eng#ish business Dai#y% Hindustan & Hindi Dai#y% :andan & Month#y hi#dren"s maga1ine% .adambani G Month#y #iterary maga1ine%

The media grou$ a#so owns a radio hanne# 'nown as IEE/E=J

Mar@etin9 Strate9y:
1T ado$ted a two&stage $ro ess% They !irst !o used on bui#ding the brand in a new mar'et by targeting the dis erning Eng#ish reader% Then they !o used

on bui#ding the ir u#ation% They on entrated s$e i!i a##y on househo#ds that subs ribe to Eng#ish news$a$ers% They bui#t 4ua#ity ir u#ation instead o! +ust in reasing sa#es numbers%

$r4m4ti4na; Strate9y:
1T used KLet there be #ightA ad am$aign to s$read the message o! its su$erior ontent% The $ositioning is that HT as a brand is a thought& stimu#ating $rodu t% The T/ ommer ia# was made su h that it showed HT readers were being distinguished !rom a rowd o! b#ind!o#ded $eo$#e%

$ri7in9 Strate9y:

The sa#es and de#i(ery mode# that #asted !or so many de ades are undergoing a radi a# hange% :ews$a$ers traditiona##y had Lnewsstand" sa#es !rom where a !air#y #arge $ro$ortion o! their readers $i 'ed u$ their dai#y !i0% The remaining sa#es were made through Lhaw'ers" who de#i(ered the news$a$er home and o##e ted the money at the end o! the month% )ubs ri$tion sa#es !or dai#y news$a$ers were a#ways a (ery sma## $ro$ortion o! the tota# sa#es% The Hindustan Times has been touting a s heme where a news$a$er has a o(er $ri e o! =s 2%<9 but a tua##y osts +ust =e1 $er day% A reader who goes in !or the ash ba ' s heme on an ad(an e $ayment o! an annua# subs ri$tion gets a g#ossy boo'#et with twe#(e ou$ons a!!i0ed with a !an y ho#ogram% A ou$on is gi(en at the end o! e(ery month to the Lhaw'er" who de#i(ers the news$a$er home% This gi(es a !ee#ing o! se urity to the reader who is s'e$ti a# about a one&time ad(an e $ayment%

$re8ent Statu8:
The !#agshi$ $ub#i ation o! the Grou$ has editions !rom De#hi, Lu 'now, *atna and .o#'ata, thus, dominating the :orthern, Eastern and 6entra# regions o! the ountry% It is $rinted out o! e#e(en enters in #uding >ho$a#, 6handigarh, De#hi, Mai$ur, :ag$ur, .o#'ata, Lu 'now, >haga#$ur, *atna, =an hi and =ai$ur, rea hing #oser to the onsumers% Its :ew De#hi edition ontinues to be the sing#e #argest Eng#ish dai#y edition in the ountry with a ir u#ation o! o(er 9%2 #a'hs, whi#e maintaining its #eadershi$ status in De#hi as the #argest ir u#ated Eng#ish dai#y at <%< #a'hs% In its endea(or to $ro(ide its readers with greater (a#ue, it has re(am$ed its e0isting su$$#ements and added new ones to its $ort!o#io, o!!ering a dai#y su$$#ement atering to s$e i!i target audien es% )u$$#ements #i'e HT Estates ,on rea# estate and interiors- are the !irst o! their 'ind in their res$e ti(e ategories%

1T NE2T:

Hindustan Times ro##ed out its youth edition & HT :ENT% It is the !irst e(er :ews$a$er #aun hed es$e ia##y !or the youth% Loaded with new, (iews and interesting tri(ia !rom around the wor#d, the a##& o#or edition o! Hindustan Times wi## is a(ai#ab#e at a $ri e o! =s% 1%<9 at stands a ross De#hi and :6=% Targeted $ure#y at young readers, HT :e0t $romises to be a reader !riend#y, om$rehensi(e and ho#isti dai#y with substan e and sty#e%

The !irst Hindustan Times Lu0ury 6on!eren e, o&s$onsored by the Ministry o! 6ommer e O Industry, Go(ernment o! India, was he#d on 299C in Mumbai% Hindustan Times, one o! IndiaAs #eading and most res$e ted Eng#ish dai#ies, has a#ways $rided itse#! in s$otting emerging trends and the Hindustan Times Lu0ury 6on!eren e had been initiated to aid the de(e#o$ment o! the #u0ury industry in India% The Eederation o! Indian 6hambers o! 6ommer e and Industry ,EI66I-, IndiaAs $remier trade body, was a $artner in this endea(our%

O<er<ie=:
In :o(ember 299;, Hindustan Times #aun hed the Leadershi$ )ummit & an annua# on!eren e that see's to enhan e the #e(e# o! dis ussion on $ressing issues, en ourage intera tion among #eaders in (arious areas and $resent internationa# 4ua#ity thought $#at!orms, as $art o! its mission to ontribute to thought #eadershi$ and e(o#(e a tion $#ans !or a se ure and better !uture%

Re;e<an7e:
The Hindustan Times Leadershi$ )ummit is a $#at!orm !or eminent #eaders to intera t, share their o$inions and (iews on im$ortant issues o! on ern and arri(e at so#utions% The on!eren e aims to understand the wor#d"s (iews on so ia#, e onomi and $o#iti a# issues% It tries to gain insights on India"s ro#e in the wor#d and its im$ortan e in the g#oba# growth s enario% The Hindustan Leadershi$ )ummit in(ites internationa# business #eaders, strategists a#ong with renowned $ersona#ities !rom India and abroad.