Sam Samuel

Mobility Engineering Director

14th Sept 2013

2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

 Virtualisation of the Service Provider Network will happen Virtualisation is the next transformative catalyst for the Service

Provider Network
The purpose of virtualisation today is to address OpEX Should we stop there? No! Orchestration can extend the impact of virtualisation It will add capabilities to the Service Provider top line

2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

Small Cell SON

Hybrid SON

Macro SON

NW Applications and Services

HSS / AAA Policy
ANDSF, PCRF

Control Function Analytics Abstraction API GW

RAN Analytics

Macro 2G/3G/4G

Mobile Termination
Consumer Broadband Femto / WiFI
Small Cell GWs S/P-GW + MME

Network Services
Firewall / NAT Video/Traffic Optimization Enhanced Charging Content Filtering IMS Services Header Enrichment Application Det & Opt Traffic Control and Reporting

3rd Party Apps Operator Apps Internet

IP Transport
BNG

Enterprise Small Cell 3G/4G/WiFi

Broadband Termination

Consumer and Enterprise Wired Access

Small Cells

Optimized BH

Optimized Core Wi-Fi Integration

Gi/SGi LAN Services

CLOUD VIRTUALIZATION

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Cisco Confidential

Characteristic Throughput (BW)

General Purpose CPU Low

Custom ASIC / NPU High (10x)

Performance (pps)
Power efficiency (Gbps/W) Integration Effort Flexibility System development cost & time

Low
Low Low High Low

High (10x)
High High Low/Medium High

Use x86 (General CPU) for control, signalling and high touch, low BW applications where cost, flexibility and fast development are required Use Custom ASIC/NPU implementations for high BW, high performance processing where algorithms are well defined/known
2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

 Rules of Thumb
Downside 20% increase in required processing
Data Centre Technology Rules of Thumb

Upside
Moores Law Processing doubles every 36 months Neilsens Law b/w increases by 50% annually Butters Law - cost per optical bit decreases by 50% every 9 months

Relative Increase/unit

Months

BUT we need to pay attention to

Wirths law
S/W gets slower more rapidly than H/W becomes faster

So, yes, it is sustainable ... but you have to really think about it
Cisco Confidential 5

2011 Cisco and/or its affiliates. All rights reserved.

Access
Smartphone NodeB

Gateways
TAS RNC 2/3G SGSN 2/3G GGSN OCS SMS-C

Services
MMS-C RMS HCS

2G 3G

OSS/BSS LTE
SecGW
SGW PGW EMS Provisioning Analytics Billing Capacity Planning

eNodeB Smartphone FAP

Small Cell

HNB-GW

MME

Subsystems and Control

IMS
eWAG ENUM BGCF
Service Broker DRA

Video
I-CSCF
Video ingestion

Network
Radius

DRM

Policy SDN Controller

BGP server

PC

WiFi
AP

WLC ePDG

HLR

MGCF

S-CSCF

Transcoding Cache Control

DNS

HSS Biz CPE Ethernet

P-CSCF

DHCP

xDSL CE

PE

Data Plane
Voice
Consumer CPE DSLAM

Video
Caching CGN

Data
Security DPI

DSL/ xDSL FTTX

BNG MGW MSC Opt

Cable Modem

xDSL HFC

CMTS

A-SBC

I-SBC

NAT

FW

IPSec

Metro Network

Metro Ethernet

Core Routing

Core Network

Functions well suited for Virtualization

2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Total Cost of Ownership

New Applications Such as M2M using IaaS

Monetizing and Differentiating

Enhanced Scalability

Fail Faster New Apps Increased Service velocity

Different Reliability Model Adapt to new call New differentiated features models and application Use COTS domains New business models Lower IT labor costs
2011 Cisco and/or its affiliates. All rights reserved.

Simplified operations
Cisco Confidential 7

 What is the relationship of interests?

You hear things like: Your apps are you And then there are statistics like this ...
48% of users would be less likely to use the app again if its performance is bad 84% of users say app store rating are important in their download and install decisions 78 % of users expect mobile apps to load as fast as, or faster than, a mobile website
Source: Mobile Apps: What Consumers Really Need and Want, Compuware, 2012 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Cloud is equal parts Services/Applications are independent of hardware. Capacity management through self-service resource provisioning.

Practice
&

Software

Technology

Data Centers dont change much, they just become highly standardized. Hardware capacity is managed independent of service capacity.

Platform (Utility)

Convention

Standard building blocks drive operational efficiency. Commonality enables automation.

... It is the blank score on which things are created

2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

 2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

10

Service Orchestration
Orchestration

LB

service
Host OS

service
Host OS

service
Host OS

service
Host OS

Network Service Control

LB

VM

VM Hypervisor

VM

VM

VM Hypervisor

VM

Compute + Storage

L2/L3 virtual network function Physical network & compute infrastructure

Network Physical

Platform Orchestration
2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Business decision to deploy new application:

Application: X Service orchestration
Service: A Service: B Configuration Interfaces Configuration Interfaces Service: C Configuration Interfaces Service: D Service: E Service: F Configuration Interfaces Configuration Interfaces Configuration Interfaces

2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

Solution orchestration
12

Simple, Automated, Programmable for faster Service Velocity Configurable Networks

Orchestrated Networks

Apps-aware Networks

Network-aware Apps

Network Interfaces

Programmatic Interfaces

Managed Networks
2011 Cisco and/or its affiliates. All rights reserved.

Automated Networks
Cisco Confidential 13

 Virtualisation of the Service Provider Network will happen Virtualisation is the next transformative catalyst for the Service Provider

Network
The purpose of virtualisation today is to address OpEX Orchestration will extend the impact of virtualisation It will add capabilities to the Service Provider top line And ... Transform the Service Provider Network into an Intelligent Network

2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

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Thank you.

2011 Cisco and/or its affiliates. All rights reserved.

Cisco Confidential

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