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8 Ways Adobe CQ5 is Transforming How Web Content is Managed

B U I LT F O R M O B I L E D E V I C E S

Adobe CQ5 doesnt just make things easier, it saves time and encourages consistent best practices and followthrough.

Consumer browsing habits are changing rapidly. One of the bigger shifts is from the large monitors and computing power of traditional desktops and laptops to small, energy efficient mobile devices used by an on-the-go audience. Unlike many content management systems (CMS), Adobe CQ5 was built with multi-screen content distribution in mind, including mobile capabilities that allow you to deliver your content to devices of various sizes and through a number of formats. When developing in a multi-device, multi-screen environment, efficient testing is vital. Adobe CQ5 has a built-in device emulator for mobile devices, allowing site authors to view their content across a range of devices before its published. This feature saves publishers countless hours and expense by reducing much of the continual content QA required with other systems. U S E R M A N AG E M E N T A N D I N T E L L I G E N T W O R K F LO W S All content management systems can hold content, but few truly manage it. Modern organizations require tight control over communications and this means tight controls over who can edit or update content as well as who can approve those updates. Adobes CQ5 allows for intelligent role and userbased workflows to help organizations manage these changes. Even better, workflows can be created via drag and drop and to multiple levels of complexity. This goes far beyond the clunky only administrators can approve these changes methods of prior systems. With Adobe CQ5, content owners can have multiple levels of approval, delegation, and even task requests, such as sending your design team an email when a new article or post is created, so that they can then provide the necessary supporting graphics. With this functionality, Adobe CQ5 doesnt just make things easier, it saves time and encourages consistent best practices and follow-through.

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W E B S E R V I C E R E A DY One of the more unique features of Adobe CQ5 is the ability to transform content into multiple formats. For example, its possible to serve the same piece of content in HTML, XML or JSON, just to name a few. This makes CQ5 a great web platform for content driven web services, such as pushing content to your companys mobile application when making an update to the website, a process that often takes multiple disconnected steps with other systems. M U LT I - L I N G UA L CO N T E N T A N D I N T E R N AT I O N A L I Z AT I O N Modern businesses are global in reach and cross cultural in appeal. Adobe CQ5 has the tools to ensure quality communications with your customersregardless of where they live or what languages they speak. Adobe CQ5 has extensive tools for the translation of content as well as the ability to override these conversions using human translators. Adobe CQ5 lets your company tell their story correctly every time, anywhere in the world. S E O F R I E N D LY CO N T R O L S Effective Search Engine Optimization (SEO) can make or break an enterprise website. Adobe CQ5 has built-in SEO support, making it easy to optimize page content and URLs, along with other page and site level elements. Other SEO factors, such as page load time, are also covered though its use of high-speed caching and a fast executing Java backend. Along with the SEO benefit, fast loading pages also provide the visitor a better user experience. E A S Y TO U S E I N - B R O W S E R E D I T I N G One of the most desired features by content authors is the ability to see and edit how content will appear on the page before its published. CQ5s widget and paragraph systems allow content authors to add content, images, and functionality with the ease of drag and drop. No other system offers such effortless customization and easy content authoring. Adobe CQ5 has brought desktop application levels of interactivity to the web. SECURITY Enterprise websites are often the target of hacking or malicious attacks. Often, these hacks take place through a technique called SQL injection. Most CMS systems are built on traditional databases which will always have these vulnerabilities. CQ5 takes a different approach and is the only CMS solution currently on the market based on the Java Content Repository (JCR). The JCR is a cutting edge technology which combines all the storage abilities of traditional databases as well as the flexibility and extensibility of XML stores and NoSQL databases. I N H E R E N T LY S C A L A B L E A R C H I T E C T U R E A common issue facing other web platforms is scalability. Adobe CQ5 addresses this concern with underlying technologies that allow for easy replication, management, and load balancingall without additional software packages.

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