The Challenge of Television Content Services A SUCCESSFUL PLATFORM FOR AN ISLAMIC TELEVSION CHANNEL succeeded if they hadnt cost

so much to create, taken so long to deliver and been sounresponsive to changing demand. Today, as content service complexity increases,the need to solve the cost, time-tomarket and flexibility problems are the greatestchallenges facing every Islamic television Channel.The interesting question is no longer, Will users pay to see Islamic programmes on adigital television channel ? It is Can we deliver this service at a low enough cost tomake it feasible, practical and sustainable? In this sense, the only killer app in content services is an infrastructure that can support the cost-effective delivery of awide variety of contents and programmes. The need for rapid prototyping The first generation of digital content services involved guessing consumer desiresand building expensive services specifically designed to meet them. This high -riskapproach can no longer be sustained.The, ISLAMIC TELEVISION CHANNEL needs to be able to react quickly to new ideasa n d o p p o r t u n i t i e s b y b u i l d i n g p r o t o t y p e o r f u l l p i l o t s e r v i c e s q u i c k l y a n d costeffectively. Each prototype can test a range of variables such a s c o n t e n t presentation, pricing and payment models, delivery channel, etc.T h e s e n i m b l e r , m o r e f l e x i b l e s e r v i c e s c a n b e c h a n g e d t o r e f l e c t e a r l y u s e r experience, and then scaled up to millions of users when ready. The answer: unifying the value chain For Islamic television Channel to succeed, they will need to turn the informal contents e r v i c e s v a l u e c h a i n i n t o a p r o p e r l y f u n c t i o n i n g , i n t e g r a t e d s u p p l y c h a i n . T h e commercial relationships between the value chain players are taking shape now, butthe technological integration is still a major hurdle.W h a t i s n e e d e d i s a t e c h n o l o g y i n f r a s t r u c t u r e t h a t w i l l e n a b l e I s l a m i c t elevisionChannel to bring the value chain together into a smoothly functioni n g m a c h i n e designed to deliver content services. This Content Services Infrastructure (CSI) mustperform these functions:Automate the most resource -intensive content handling tasks including contentcataloguing, loading, tagging, aggregation, retrieval and delivery.Automate the service creation functions including scheduling, tracking, validating,billing, accounting and rights management.Manage the aggregation and re-packaging of multiple content sources each contentowner must have controlled access to the repository to populate and update contenta n d m a n a g e t h e r u l e s g o v e r n i n g i t s u s e . T h e a g g r e g a t o r / s e r v i c e p r o v i d e r t h e n orchestrates new services based on approvedAllow Islamic television Channel to create content and service rules once and re-usem a n y t i m e s a l l c o n t e n t o b j e c t s a n d s e r v i c e r u l e s m u s t b e c a p t u r e d a n d com ponentised for easy re-use.Essentially, a Content Services Infrastructure can remove the need for each servicea p p l i c a t i o n t o r e - i n v e n t t h e l o g i c a n d r u l e s t h a t g o v e r n t h e u s e o f content in a Islamic Television Project

Copyright 2003Registration Number 4138904

The Challenge of Television Content Services A SUCCESSFUL PLATFORM FOR AN ISLAMIC TELEVSION CHANNEL complex content services operation. Released from this burden, each new applicationcan be developed quickly and cost-effectively.Content Services Infrastructure must describe and manage content, model contentservices and uphold business and service rules for multiple services.By re-using content and service rules, the platform approach dramatically reducest h e c o s t o f e a c h n e w c o n t e n t s e r v i c e a n d t h e n u m b e r o f s e r v i c e s t h a t c a n b e delivered in a given time. The benefits of enabling the unified value chain The CSI platform approach delivers powerful benefits to the Islamic televisi o n Channel:

Speed to market the ability to get new services to market faster and with fewer resources.

Service cost compression a do once, use many times philosophy whichm e a n s q u i c k e r d e v e l o p m e n t a n d m o r e s u s t a i n a b l e o p e r a t i o n s w i t h f e w e r people.

Quality of service the ability to control the quality and s e c u r i t y o f a l l services and the consistency of the content brand.

Flexibility the ability to re-use content assets across all digital channels andall payment options (subscription, pay-per-view, on-demand, etc.).

Service scalability the ability to start with a limited pilot and ramp up by scaling quickly, easily and with no service interruption.T a k e n t o g e t h e r , t h e s e b e n e f i t s r e d u c e t h e r i s k o f c o n t e n t s e r v i c e c r

e a t i o n a n d delivery. By designing, prototyping, piloting and scaling quickly and with a minimumo f m a n p o w e r , d i g i t a l t e l e v i s i o n c o m p a n i e s c a n n o w f i n d a n d e x p l o i t t h e i r m o s t profitable opportunities sooner. Channel ISLAM - driving value from content Channel ISLAM is established with a global vision to develop an Islamic televisionchannel, which will provide high -quality content and broadcasting experience. Our Islamic Television Project

Copyright 2003Registration Number 4138904

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The Challenge of Television Content Services A SUCCESSFUL PLATFORM FOR AN ISLAMIC TELEVSION CHANNEL

consultancy and expertise enables us to provide the platform to create, deploy andoperate profitable content services, quickly and cost effectively