Scott R. Jones!!

sjones@iowatelecom.net 17803 189 Street ! Manchester, IA 52057 ! 563.663.6020 linkedin.com/in/scottrjones1

th

! Senior Marketing Professional with 15+ years of proven marketing experience within industrial product manufacturing and service organizations. Highly proficient in market research and analysis, content marketing and publishing, customer acquisition and strategic partnerships. Results oriented with keen commercial mentality and balanced sense of urgency. Demonstrated core competencies include: ! Brand/Channel Marketing Online Marketing and Web Development Advertising & Promotion/New Media Training Program Design and Implementation Lead Generation New Product Launch Promotion! Social Media Search Engine Marketing

SUMMARY

PROFESSIONAL EXPERIENCE MARION MIXERS, Marion, IA 2007 - 2014 Private manufacturing company specializing in industrial mixing and drying equipment for the processing industries. Marketing Manager Led all corporate marketing activities including website development, brand strategies, created marketing plans for new business growth, researched and wrote manuscripts for compliance and standards programs, and training and communication plans for sales representative organizations. Wrote 30 trade publication thought leader articles and white papers generating over 2800 qualified new customer leads in 2013. Increased annual sales revenue by 15% by developing a program to become 3-A Sanitary certified in our industry. After two years in this program the company received certification resulting in expanded product offerings. Initiated and executed custom design ERP and CRM rollouts to better streamline sales and marketing operations. Achieved a 24% annual new customer base increase with an aggressive content marketing program and highly optimized website and strategic SEO program.

PARTNERS MANAGEMENT GROUP, Des Moines, IA 2005 - 2007 Real Estate Development company providing affordable housing subdivision projects in communities throughout Central Iowa. Director, New Business Development/Internet Technologies Reported to the President. Accountable for market development and growth strategies for

new startup division with a staff of nine. Wrote business and marketing plans, conducted market research and implemented sales and marketing programs to acquire operating resources and funding. Also served as the company Information Technologies Specialist. Conducted research on four Iowa communities resulting in subdivision developments totaling 283 new housing opportunities.

CRESCENT ELECTRIC SUPPLY COMPANY, East Dubuque, IL 1998 - 2004 One of the largest independent distributors of electrical hardware and supplies in the U.S. Crescent Electric has 130 distribution facilities in 27 states. Internet Marketing Manager (2002 - 2004) Team Leader charged with creating and delivering innovative, market driven e-commerce and web portal applications. Hired and supervised a staff of five Designers/Programmers to develop online applications. Created the Crescent Online Ordering System (COLORS) website generating an additional $8.6 million revenue via e-commerce, Total Project Management (TPM) intranet site and corporate portal redesign.

Market Development Manager (1998 - 2002) Collected, analyzed and reported key performance indicators (KPIs) on all company distribution facilities. Educated and trained Branch Managers on the use of business and competitive intelligence data. Conducted customer satisfaction surveys, vendor co-op product promotions and produced marketing literature for branches. Provided Leadership Team with key SWOT analysis information which supported opening new markets and closing non-performing markets. Business and competitive intelligence helped maintain sales margins eight percentage points above the industry average. EDUCATION Drake University, Des Moines, IA BS, Business Administration ADDITIONAL TRAINING, PROFESSIONAL AFFILIATIONS Iowa State University - Masters of Community Development (coursework); Economics and Natural Resources Kirkwood Community College - Kirkwood Training & Outreach Services (KTOS); Business Partners Training Consortium - Certificate Project Managers Institute (PMI) - Member The Eastern Iowa Chapter of the International Traders of Iowa (ITI) - Member