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APO PHILIPPINES BRAND GUIDE

Our goal is to create a common language for Alpha Phi Omega Philippines that is reective of who and what we are and in consonance with Alpha Phi Omega USA but with our own unique subtleties. This guide is designed to address common areas requiring clarication. Please take the time to review this information. From member, chapter, AA and to the National Administrative Oce, every eort should be made to encourage consistency of our unique APO Philippines brand.

Prepared by Bro. Jose Illenberger / Eta94 - 37771 Life and the Commission on Membership

OFFICIAL APO COLORS

ALPHA PHI OMEGA COLORS: BLUE & GOLD Use of ocial Alpha Phi Omega colors are important to create uniformity among all our chapters, alumni associations and oces. Maintaining consistency all throughout will help create an impression of our unity and identity.

PMS 286
RGB = 0r, 51g, 171b for electronic uses

PMS 1235
RGB = 247r, 181g,18b for electronic uses

THE PROPER USE OF APO LOGOS

To get a copy of our ocial logos, please visit:

http:/ /www.apo.org.ph/logos

COAT OF ARMS LOGO IS FOR OFFICIAL/GENERAL USE

The Coat Of Arms logo - (Known as CREST in APO USA) This logo is one/half of our ocial APO insignias. It should never be altered in anyway or reintepreted. This logo can be a challenge to print at a small size.

Can be used as STAND ALONE or in partnership with the APO Seal logo (always placed on the left side). But not together with APO Torch Logo.

CORRECT COAT OF ARMS LOGO VARIATIONS

One-color usage
The logo may be reproduced in black

One-color usage on a dark background


The logo may be reversed to white on black or white on medium blue or a dark blue, such as Hanes Deep Royal or Deep Navy T-shirts.

SEAL LOGO IS FOR OFFICIAL/GENERAL USE

The Seal logo - (Known as Badge in APO USA) This logo is one/half of our ocial APO insignias. It should never be altered in anyway or reintepreted. This is the most famous of all APO logos and probably the most copied by other fraternities.

Can be used as STAND ALONE or in partnership with the APO Coat of Arms logo (always placed on the right side). But not together with APO Torch Logo.

CORRECT SEAL LOGO VARIATIONS

One-color usage
The logo may be reproduced in black and APO Blue but never in APO Yellow.

One-color usage on a dark background


The logo may be reversed to white on black or white or APO Yellow on medium blue or a dark blue, such as Hanes Deep Royal or Deep Navy T-shirts.

TORCH LOGO IS FOR EXTERNAL SERVICES PROJECTS


The TORCH logo - displaying three ames representing Alpha Phi Omegas cardinal principles of Leadership, Friendship and Service - is the graphic identity that should be used for Service Projects. The torch logo should be the ocial logo to use when we are out to serve our communities and the school we are operating from.

Should be used as STAND ALONE logo and not together with APO Seal and/or Coat of Arms.

CORRECT TORCH LOGO VARIATIONS

One-color usage
The logo may be reproduced in black

Preferred one-color usage


If possible, please use blue as the one color

Preferred two-color usage


Whenever possible, two colors should be used

One-color usage on a dark background r


The logo may be reversed to white on black or printed in yellow or white on medium blue or a dark blue, such as Hanes Deep Royal or Deep Navy T-shirts

Preferred two-color usage on a dark background


The logo looks best in white with the torch in yellow

To add an extension to the TORCH logo, please follow the headline suggestions, but use a line to seperate the logo and the extension. Below are examples of how and extension could be used on a dark background, such as tshirts or tarpaulins.

VOLUNTEER STAFF

NU KAPPA CHAPTER

NCAR DIRECTORATE

ETA CH A P T E R

BETA CHAPTER

ALPHA ALUMNI

SERVICE PIN LOGO IS FOR AWARDS & DOCUMENTS

For informal internal communications, such as awards, souvenirs or fellowship events, the Service Pin Logo may be used. The preferred usage would be in two colors, although it may be reproduced in blue ash shown, or in black and white. Please note that the JPEG les are photographic in nature and will work for 4-color printed materials or electronic uses. For less than 4-color printing, such as silkscreen printing on t-shirts or glassware, vector artwork will be required. Those les are in Adobe Illustrator .

APO LOGO WRONG USE

WRONG USE OF APO LOGOS


External audiences maybe confused if the use of APO logos are not consistent and uniform all throughout the Philippines and internationally with our Alumni Associations abroad. Avoid altering the APO logos to your preference inorder to avoid this problem. Below are some examples all Filipino APOs should avoid.

Avoid altering the APO seal in such a way that its integrity is compromised. Infact, DONT ALTER AT ALL.

Under no circumstances should any element or picture replace any element of our logo or superimposed upon it.

1925 is not part of the APO SEAL. It should never be superimposed or placed inside the SEAL. The Philippine Flag style for the SUN is also wrong. It should never replace the original APO Sun just because it is more pretty.

Under no circumstances should the APO seal be covered by any element. Also the APO Seal is non-standard.

The APO Coat of Arms should never be superimposed upon. For background images for websites that is ne but not for logos.

Logo integrity for both APO seal and COA should be kept. Broken logos where parts are hidden is not acceptable use.

Altering the colors of the elements of the APO Coat of Arms and Seal is strictly forbidden. In this case, the torch should not be colored red and the Fleur-De-Liz should not be colored green. This is a common mistake but these are not the ocal colors of these elements.

Reinterpretations of the APO Coat of Arms is prohibited. Helmet should also be open and not closed.

DOWNLOAD CORRECT STANDARD APO LOGOS HERE: http://www.apo.org.ph/logos

IMPORTANCE OF TYPOGRAPHY

APO TYPOGRAPHY & STYLE GUIDELINES Typography is an important part of the graphic identity for Alpha Phi Omega. Please try to follow these guidelines whenever possible. HEADLINES
To contrast the logo, short headlines should be in all caps. Longer headlines may be upper & lowercase. The font should be Raleway or Raleway Bold although Raleway Semibold may also be used for long headlines and when space is tight. If working with limited fonts & Raleway is not available, Helvetica may be substituted.

Alternate headlines

In keeping with our historical attachment to this font, Old English Text MT font maybe used as an alternative.

SHORT HEADLINE EXAMPLE (FONT: Raleway Bold)


Longer Headline Example with More words

SHORT HEADLINE EXAMPLE (FONT: Raleway Extrabold)


Longer Headline Example with More Words and in Two Lines

SHORT HEADLINE EXAMPLE (FONT: Raleway Heavy)


Longer Headline Example with More Words and Condensed

Body Copy and Subheads

The font Raleway Bold should be used for all subheads and Raleway Regular should be used for all body copy, with Raleway light used when needed or as substitute to italics. If working with limited fonts & Futura is not available, Helvetica may be substituted for the subheads. Verdana may be substituted for the body copy. Both subheads & body copy should be upper & lower case. If at all possible, try to keep the body copy to 12 point or larger.

Style Suggestions

Avoid using the Greek Letters in body copy. Spelling out Alpha Phi Omega is preferred.

To get a copy of our ocial fonts, please visit:

http:/ /www.apo.org.ph/fonts

INTELLECTUAL PROPERTY INFO

ALPHA PHI OMEGA AND LOGO 42007001063

02/01/2007 R.A. 8293 (10 years counted from Registration Date) REGISTERED - ( 10/08/2007 ) THE TRADEMARK "ALPHA PHI OMEGA" AND LOGO (GREAT SEAL) IS PRESENTED IN ALL TEXT, OR WITH THE LOGO (GREAT SEAL) THAT IS GENERALLY DESCRIBED AS FOLLOWS: AN INNER MOST RING CONTAINING A SUN WITH THREE LONG RAYS AND FOUR SHORT RAYS; WITH AN OUTER RING CONTAINING TWELVE JEWELS; THREE EQUILATERAL / EQUILANGULAR TRIANGLES CONTAINING ONE GREEK LETTER EACH ALPHA ( A ), PHI ( ) AND OMEGA ( ); WITH A SHIELD WITH RAYS AS BACKGROUND. NO NO BLUE, GOLD. NONE THE TRADEMARK "ALPHA PHI OMEGA" ARE THE FIRST LETTERS OF THE GREEK WORDS, "ARKHE", "PHILIA" AND "OPHILIA". LABEL, STAMPED ON CONTAINER, LETTERHEAD, SIGNAGE, EMBOSSED ON PRODUCT, PRINTED. ALPHA PHI OMEGA INTERNATIONAL (PHILIPPINES) INC. PH / PHILIPPINES

UNIT 301-A, TWO SEVENTY MIDTOWER CONDOMINIUM, 270 ERMIN GARCIA ST., BARANGAY SILANGAN, CUBAO, QUEZON CITY 24.1.13 24.1.15 24.1.5 24.1.7 29.1.12 41 Shields containing other figurative elements Shields containing inscriptions Shields containing other figurative elements or inscriptions Shields containing representations of heavenly bodies or natural phenomena Two predominant colours

-- NAME OF FRATERNAL ORGANIZATION OF COLLEGE STUDENTS AND ALUMNI THAT EXEMPLIFY LEADERSHIP, FRIENDSHIP AND SERVICE.

Last Update :

December 07, 2009

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ALPHA PHI OMEGA & LOGO 42007001062

02/01/2007 R.A. 166 (20 years counted from Registration Date) REGISTERED - ( 10/08/2007 ) THE TRADEMARK "ALPHA PHI OMEGA" AND LOGO (COAT-OF-ARMS) IS PRESENTED IN ALL TEXT, OR WITH THE LOGO (COAT-OF-ARMS) THAT IS GENERALLY DESCRIBED AS FOLLOWS: A KNIGHT`S SHIELD WITH A SQUARE ON THE UPPER LEFT WITH A RECTANGLE ON THE UPPER LEFT CONTAINING A CROSS AND TWELVE DROPS OF BLOOD WITH THREE EACH IN THE FOUR SMALLER RECTANGLES; WITH A BAND WITH A SWORD DIAGONALLY DIVIDING THE SHIELD; WITH THREE TORCHES ON THE UPPER RIGHT HALF OF THE SHIELD AND WITH THREE FLEUR-DE-LIS ON THE LOWER LEFT HALF OF THE SHIELD. A KNIGHT`S HEADGEAR IS ON TOP OF THE SHIELD WITH FOUR SHOOTING STARS ABOVE IT. A TRI-BANNER -- WITH EACH FOLD BEARING THE WORDS "ALPHA", "PHI" AND "OMEGA" - IS BELOW THE SHIELD. NO NO BLUE, GOLD . NONE THE TRADEMARK "ALPHA PHI OMEGA" ARE THE FIRST LETTERS OF THE GREEK WORDS, "ARKHE", "PHILIA" AND "OPHILIA" LABEL, STAMPED ON CONTAINER, LETTERHEAD, SIGNAGE, EMBOSSED ON PRODUCT, PRINTED. ALPHA PHI OMEGA INTERNATIONAL (PHILIPPINES) INC. PH / PHILIPPINES

UNIT 301-A, TWO SEVENTY MIDTOWER CONDOMINIUM, 270 ERMIN GARCIA ST., BARANGAY SILANGAN, CUBAO, QUEZON CITY 24.1.13 24.1.17 24.1.20 24.1.5 29.1.12 41 Shields containing other figurative elements Shields with figurative elements or inscriptions placed outside Shields with figurative elements or inscriptions placed outside in any other way Shields containing other figurative elements or inscriptions Two predominant colours

-- NAME OF FRATERNAL ORGANIZATION OF COLLEGE STUDENTS AND ALUMNI THAT EXEMPLIFY LEADERSHIP, FRIENDSHIP AND SERVICE.

Last Update :

December 07, 2009

Page 1 of 1