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Mobile Learning portal [prototype] WAP Blog: Mobile Learning & Usability
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2&'1'2014
Michael Yeap...PhD Candidate: 20101126 Focus G oup esea ch !ethodolog" #$pF ont Consulting%
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Traditionally, focus groups of eight to ten participants were considered ideal & giving a variety of viewpoints while making sure that everyone has a chance to participate. A number of researchers are now working with 5 to 7-person groups, especially if the topic is complex, or if there is a lot of ground to cover. Facility The group should be held at a neutral site, so participants feel comfortable discussing sensitive issues. A focus group facility with observation area can be used if available, and if budget allows. Otherwise, any conference-style room can be used. An oval table is preferable, because it allows all participants to see and interact with each other. efreshments of some type are usually served, to create an informal, comfortable atmosphere. Group length !ost groups last from one and one-half to two hours. "roups with adolescents should be shorter, generally no more than one hour. Facilitator and observer The methodology we use includes the use of both a facilitator and an observer. The role of the facilitator is to keep the group on task, while making sure that divergent viewpoints and ideas are heard. The facilitator is also responsible for making sure that less vocal and less assertive group members have a chance to participate. The observer#s role is to record the focus group, taking notes to supplement the audio and$or video record. The observer pays special attention to non-verbal cues that indicate agreement or disagreement, interest or disinterest, and the like. Reporting
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%hortly after the sessions, the facilitator and the observer prepare a narrative report. &or some groups, where the information is needed 'uickly, a debriefing session is held immediately following the group, with facilitator, observer and client participating. Transcripts of the groups are sometimes produced as part of the record. Audio taping is standard, used by the researchers in writing the report and often reviewed by clients. (ideotaping is also common) audio or video clips can be useful for sharing results when confidentiality is not an issue.
2&'1'2014
Michael Yeap...PhD andidate: !"#"##!$ % Focus &roup research methodolog' ()pFront onsulting*
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Source: http://www.upfrontconsultingmn.com/assets/newsletters/Focus_group_research.pdf
Poste/ by Mi!+ael F(69F at 1:1G AM Labels: 7o!0s gro0p8 resear!+ "et+o/8 Up4ront -ons0lting
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