Tenzin Yangser chap1-cap document 9/16/09

Business Plan

Far East Trading Company

1.0 Executive Summary

Far East Trading Company (FETC) imports exclusively handmade rugs by artisans from all over the Far
East. The firm's main office location is Portland, Oregon, and has a customs house broker in Seattle,
Washington.

FETC quality products are restricted and exclusive, and its target consumers are women with upper-
middle to upper-end incomes. FETC's competitive edge is that the products are 100% handmade, unlike
competitor's products. By this fact, the firm hopes to attract people that value the artistry of producing
silk rugs. Since FET products are mostly silk rugs, it considers itself to be in the home improvement retail
market.

For the starting year 2008, the company plans to attract manufacturer reps and retailers to distribute
the products by attending the Weaver’s trade show in Chicago, Illinois. This trade show is where
suppliers of ilk rugs and other woven products and buyers meet and arrange deals to sell the product.
FETC projected sales are approximately $1.1 million by the end of the first year of operation. Also during
this year, FETC plans to open an exclusive home furnishing shop for our product in Seattle at the Fifth
Street Public Market, leasing for five years.

For the following year, the company plans to expand to direct mail catalog sales by being in an
established catalog, with a similar target market. FETC projects sales of $1.5 million in 2009. During the
third year, FETC plans to do both selling through suppliers, catalogs, and the exclusive furniture store in
Seattle, projecting sales to be nearly $2 million.

The FETC family will expand in 2008 by adding 10 different kinds of rugs. Maintaining an average gross
margin of 25 percent very is realistic. The projected rate of annual growth in sales is 25 percent.

Highlights

1.1 Mission

FETC’s mission to become a recognized importer of artisan quality rugs in the United States. The
company guarantees 100 percent customer satisfaction and values friendly service.

FETC's purpose is to increase customer appreciation of handmade rugs and to provide customers with
beautiful unique artistic decorations.

1.2 Keys to Success

Keys to success for Far East Trading Company are:

Tenzin Yangser chap1-cap document 9/16/09

Product quality

Customer service

Access to manufacturers and distribution channels

Controlling fixed and variable costs during first two years

2.0 Company Summary

Far East Trading Company imports silk rugs from artisans in the Far East and distributes the products to
customers in the United States. The customers are retail stores and wholesalers who want imported silk
rugs, targeting women in middle-upper to upper-end income as the end user of the products.

2.1 Company Ownership

Far East Trading Company is a privately held Portland corporation. Patricia Yang, FETC's founder, is the
majority owner. Several members of the board of directors also hold minority stock positions.

2.2 Start-up Summary

Start-up costs are approximated at $250,000, which primarily consists of product costs and expenses
associated with establishing a marketing program and opening up FETC's first distribution center.

2.3 Company Locations and Facilities , 1879 Columbia Ave. Portland, OR

97440

FETC's headquarters are located in Portland at the founder's home, 1879 Columbia Ave. Portland, OR
97440. It will also have a 600-square foot retail store at the Seattle Fifth Street Public Market, which will
serve as both an outlet and test market.

3.0 Products

FET C imports silk rugs. These rugs provide consumers with a wide variety of product styles and allows
for individual customization of orders.

3.1 Product Description

Far East Trading Company has a variety of silk rugs in various colors, sizes, and patterns.

3.2 Competitive Comparison

Far East Trading Company products contain these features that distinguish them from those produced
by competitors:
Tenzin Yangser chap1-cap document 9/16/09

FETC products are 100 percent handmade by Far Eastern artisans and are then imported into the United
States, which will be emphasized in all marketing efforts.

4.0 Market Analysis Summary

Currently, the market for hand woven rugs is rapidly expanding.

5.0 Strategy and Implementation Summary

FETC focuses on providing high-quality products to consumers with outstanding service. Customization
of orders and specialization of services will create a competitive advantage.

FETC is developing the organization by beginning with few employees to reduce costs. All current
employees are very motivated, resulting in a positive and strong company culture. This culture will carry
over to all new trainees, which is a prime objective for the expansion of FETC.

The first year of service will be the most important, as FETC plans to establish strong relations with both
suppliers and buyers. These relationships will help FETC to grow and evolve in this industry.
Tenzin Yangser chap1-cap document 9/16/09

Business Plan

Far East Trading Company

1.0 Executive Summary

Far East Trading Company (FETC) imports exclusively handmade rugs by artisans from all over the Far
East. The firm's main office location is Portland, Oregon, and has a customs house broker in Seattle,
Washington.

FETC quality products are restricted and exclusive, and its target consumers are women with upper-
middle to upper-end incomes. FETC's competitive edge is that the products are 100% handmade, unlike
competitor's products. By this fact, the firm hopes to attract people that value the artistry of producing
silk rugs. Since FET products are mostly silk rugs, it considers itself to be in the home improvement retail
market.

For the starting year 2008, the company plans to attract manufacturer reps and retailers to distribute
the products by attending the Weaver’s trade show in Chicago, Illinois. This trade show is where
suppliers of ilk rugs and other woven products and buyers meet and arrange deals to sell the product.
FETC projected sales are approximately $1.1 million by the end of the first year of operation. Also during
this year, FETC plans to open an exclusive home furnishing shop for our product in Seattle at the Fifth
Street Public Market, leasing for five years.

For the following year, the company plans to expand to direct mail catalog sales by being in an
established catalog, with a similar target market. FETC projects sales of $1.5 million in 2009. During the
third year, FETC plans to do both selling through suppliers, catalogs, and the exclusive furniture store in
Seattle, projecting sales to be nearly $2 million.

The FETC family will expand in 2008 by adding 10 different kinds of rugs. Maintaining an average gross
margin of 25 percent very is realistic. The projected rate of annual growth in sales is 25 percent.

Highlights

1.1 Mission

FETC’s mission to become a recognized importer of artisan quality rugs in the United States. The
company guarantees 100 percent customer satisfaction and values friendly service.

FETC's purpose is to increase customer appreciation of handmade rugs and to provide customers with
beautiful unique artistic decorations.

1.2 Keys to Success

Keys to success for Far East Trading Company are:

Tenzin Yangser chap1-cap document 9/16/09

Product quality

Customer service

Access to manufacturers and distribution channels

Controlling fixed and variable costs during first two years

2.0 Company Summary

Far East Trading Company imports silk rugs from artisans in the Far East and distributes the products to
customers in the United States. The customers are retail stores and wholesalers who want imported silk
rugs, targeting women in middle-upper to upper-end income as the end user of the products.

2.1 Company Ownership

Far East Trading Company is a privately held Portland corporation. Patricia Yang, FETC's founder, is the
majority owner. Several members of the board of directors also hold minority stock positions.

2.2 Start-up Summary

Start-up costs are approximated at $250,000, which primarily consists of product costs and expenses
associated with establishing a marketing program and opening up FETC's first distribution center.

2.3 Company Locations and Facilities , 1879 Columbia Ave. Portland, OR

97440

FETC's headquarters are located in Portland at the founder's home, 1879 Columbia Ave. Portland, OR
97440. It will also have a 600-square foot retail store at the Seattle Fifth Street Public Market, which will
serve as both an outlet and test market.

3.0 Products

FET C imports silk rugs. These rugs provide consumers with a wide variety of product styles and allows
for individual customization of orders.

3.1 Product Description

Far East Trading Company has a variety of silk rugs in various colors, sizes, and patterns.

3.2 Competitive Comparison

Far East Trading Company products contain these features that distinguish them from those produced
by competitors:
Tenzin Yangser chap1-cap document 9/16/09

FETC products are 100 percent handmade by Far Eastern artisans and are then imported into the United
States, which will be emphasized in all marketing efforts.

4.0 Market Analysis Summary

Currently, the market for hand woven rugs is rapidly expanding.

5.0 Strategy and Implementation Summary

FETC focuses on providing high-quality products to consumers with outstanding service. Customization
of orders and specialization of services will create a competitive advantage.

FETC is developing the organization by beginning with few employees to reduce costs. All current
employees are very motivated, resulting in a positive and strong company culture. This culture will carry
over to all new trainees, which is a prime objective for the expansion of FETC.

The first year of service will be the most important, as FETC plans to establish strong relations with both
suppliers and buyers. These relationships will help FETC to grow and evolve in this industry.
Tenzin Yangser chap1_mid1_ document 9/15/19

Castle Home Building Supply

Where the Customer Comes First

Services Provided:

Fair and accurate estimates

Help with permits

Free delivery on all orders over $100

Design help

Professional Installation available

Custom work

Professional assistance

New building and renovations

Assistance with inspections

Tenzin Yangser chap1 mid3 document 9/15/09

Health First Insurance, Inc.

1717 N. Zapata Way.

Laredo, TX 78043

Tenzin Yangser

1038 State Circle

Salt Lake City, Utah 84104

Dear Client name:

Welcome to the University Insurance, Inc. We have received and accepted your application and
premium for health insurance. Please detach and the ID cards attached to this letter and keep with you
at all times for identification, reference and access to emergency phone assistance and Pre Notification
numbers in the event of a claim.

Enclosed you will find a Certificate of Coverage detailing the benefits, limits, exclusions and provisions of
the University Insurance, Inc. Medical Plan. Please review the Certificate of Coverage thoroughly and
contact us if you have any questions regarding the terms and provisions.

In order for you and your dependents to receive adequate medical treatment and for your assistance,
the University Insurance, Inc. Medical Plan requires any insured (or someone on their behalf) to Pre-
notify University Insurance, Inc., for any hospital admission prior to admittance (or within 36 hours after
an emergency admission). Additionally, the University Insurance, Inc. Medical Plan requires all insured
to utilize the provider network.

We appreciate your confidence in our organization and look forward to serving your insurance needs.

Sincerely,

Tenzin Yangser

Agent

Health First Insurance, Inc.

Tenzin Yangser chap1_pe2_solution.docx 9/15/09

Email Scams

Name: Tenzin Yangser

Phishing is fraudulent activity that uses email to scam unsuspecting victims into providing personal
information. This information includes credit card numbers, social security numbers, and other sensitive
information that allows criminals to defraud people.

If you receive an email asking you to verify an account number, update information, confirm your
identity to avoid fraud, or provide other information, close the email immediately. The email may even
contain a link to what appears at first glance to be your actual banking institution or credit card
institution. However, many of these fraudsters are so adept that they create look-alike Web sites to
gather information for criminal activity. Follow these steps:

Do NOT click any links.

Do NOT open any attachments.

Do NOT reply to the email.

Close the email immediately.

Call your bank or credit card institution immediately to report the scam.

Delete the email.

Remember, never provide any information without checking the source of the request.
Tenzin Yangser chap1_pe4_solution.docx 9/15/09

Business Express--The Leading Provider of Visual Communications Systems

We are a full service commercial and graphic design and printing firm that offers complete business
solutions. We have over 100 business centers in the three-state area, and we are expanding and
improving all the time. We feel that our new name signifies our continued dedication to being the best.

At Business Express, we work with people to plan, produce and manage their visual communications,
enabling them to achieve their goals more effectively and confidently. Our trained and experienced
team members provide expert consultation for every step of a communication project, including design
and printing.

Clients of Business Express will continue to enjoy working with a first-rate Account Manager on all
projects. Our individual approach to problem solving is the heart of our business, and our in-depth
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We can print color brochures, booklets, business cards, calendars, catalogs, door hangers, envelopes,
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We will redesign the layout of your business packaging to bring your image to a higher level. We can also
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Edited by: Tenzin Yangser