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!esslcakrowlorz[gmall.com (920) 217-8732
-./0.1/2
Senlor-level user Lxperlence leader wlLh Lhe proven ablllLy Lo Lhlnk sLraLeglcally and successfully lead pro[ecLs from
dlscovery Lo producL launch. LxcellenL faclllLaLlon skllls and ablllLy Lo collaboraLe across Leams Lo ensure buslness
and user goals are undersLood and allgn Lo a common vlslon. AdvocaLe for user experlence havlng a seaL aL Lhe
sLraLeglc Lable" wlLh buslness and Lechnology leaders, promoLlng daLa-drlven, user-cenLrlc buslness declslons.
30-4/551-678 /93/01/6:/
!*;<#*< :*<=)*>#, Mllwaukee, Wl CcLober 2011 - resenL
user Lxperlence SLraLeglsL
LsLabllshlng and growlng Lhe user Lxperlence SLraLegy pracLlce aL !ohnson ConLrols
CreaLlng a framework for developlng enLerprlse and program-level user Lxperlence sLraLegles and
communlcaLlng Lhe buslness value of ux
Member of Lhe ux Leadershlp Leam, wlLh Lhe goals of bulldlng awareness and esLabllshlng organlzaLlonal
allgnmenL around user Lxperlence Lhrough Lhe deflnlLlon and developmenL of approprlaLe ux Leam roles,
responslblllLles and sLrucLure
MenLorshlp, Leam leadershlp and overslghL responslblllLles ln Lhe areas of sLraLegy, process consulLlng
and research
Ma[or accompllshmenLs lnclude creaLlng a unlfled user Lxperlence 8oadmap, whlch prompLed a 10-week,
lnLenslve plannlng efforL Lo presenL a proposal and buslness case for unlflcaLlon Lo execuLlve leadershlp.
lundlng was recelved Lo begln conLexLual lnqulry research. 1hose flndlngs are now feedlng a unlfled user
Lxperlence SLraLegy LhaL addresses currenL user paln polnLs and expecLaLlons, organlzaLlon allgnmenL and
buslness prlorlLlzaLlon.

user Lxperlence Lead - anopLlx rogram
rovlded ux leadershlp and sLraLeglc experlence dlrecLlon wlLhln !ohnson ConLrols anopLlx rogram
8esponslble for Lhe overslghL of work done by oLher ux Leam members wlLhln Lhe program, up Lo slx
members aL Llmes
LffecLlvely worked Lo remove pro[ecL roadblocks affecLlng ux dellverables
AllocaLed work Lo ux Leam members and drove Lhe compleLlon of LhaL work ln accordance wlLh program
prlorlLles and Aglle developmenL process
MenLored Leam members and ensured ux meLhodology and esLabllshed processes are belng followed
laclllLaLed ux bralnsLormlng and deslgn sesslons wlLh cross funcLlonal groups such as producL
managemenL and englneerlng
roduced ux dellverables such as: ux work plans, slLe-maps, scenarlos and user flows, personas, skeLches,
wlreframes, lo fldellLy proLoLypes, usablllLy plans, LesLlng and flndlngs reporLs
ldenLlfled a large opporLunlLy Lo provlde an lmproved user experlence by allgnlng Lhe ux across mulLlple
dlglLal properLles of anopLlx and recommendlng a seamless connecLlon, Lhus enabllng sales and producL
Leams Lo presenL a clearer, slngle offerlng.
vlewed as an overall ux Leam leader, provldlng guldance and menLorshlp ln Lhe areas of sLraLegy,
faclllLaLlon, ux process and research

?10/:@ 5A338B, Mllwaukee, Wl november 2006 - CcLober 2011
user Lxperlence ueslgner, CuA
Pelp launch ulrecL Supply's flrsL formal user Lxperlence Leam
lnLroduced and lmplemenLed a user-cenLered deslgn process LhaL lncorporaLed user experlence research
Lo achleve buslness goals
8esponslble for drlvlng user experlence dlrecLlon for Lhelr e-Commerce producLs, moblle appllcaLlons and
lnLernal Lools
CreaLed and malnLalned ux sLandards and guldellnes Lo pro[ecL Leams for efflclency and reuse
uevelop deslgn sLraLegles and usablllLy plans LhaL addressed buslness and sLakeholder ob[ecLlves
Worked closely and collaboraLlvely wlLh pro[ecL sLakeholders - lncludlng pro[ecL managemenL, producL
managemenL and developers - Lo ensure deslgn sLraLegy ls properly execuLed
LducaLed Lhe organlzaLlon on formal ux research pracLlces LhaL analyzed user needs by performlng Lask
analysls, fleld sLudles and conLexLual lnqulrles
uellvered user experlence dellverables such as user personas and scenarlos, wlreframes and concepLual
proLoLypes
Lead all phases of formal usablllLy LesLlng from plannlng, recrulLlng, execuLlon, daLa collecLlon, analysls
and reporLlng
rovlded producL recommendaLlons Lo pro[ecL sLakeholders based on user feedback
ueveloped a sLrong worklng relaLlonshlp wlLh developers ln an Aglle envlronmenL

Senlor roducL Manager, user Lxperlence
ueflned and owned a producL experlence roadmap for Lhe uSSl e-Commerce plaLform, worklng closely
wlLh Lhe producL managemenL and englneerlng Leams
rovlded concepLual deslgn dellverables such as skeLches, wlreframes and early proLoLypes for all
cusLomer faclng enchancemnLs
romoLed Lhe need for conLlnous cusLomer and user lnslghLs LhroughouL Lhe producL developmenL
llfecycle Lhrough up fronL and early research of user needs
Cwned mulLlple, ongolng user focus groups and subcommlLLees
lanned and faclllLaLed regular subcommlLLee calls, weblnars and ln-person meeLlngs
rovlded overslghL of markeLlng and communlcaLlons messages durlng pro[ecL lmplemenLaLlons Lo ensure
proper LranslaLlon of pro[ecL goals and ob[ecLlves Lo Lhe exLernal audlence
repared and dellvered producL demonsLraLlons and markeL presenLaLlons Lo cusLomer audlences durlng
annual conference
laclllLaLed large roundLable dlscusslons on roadmaps, producL dlrecLlon and buslness needs


5@738/5C 16:D E:-6@07:@ ?1.151-6F, Mllwaukee, Wl !uly 2003 - november 2006
8eglonal eCommerce Manager - MldwesL
urove sales by presenLlng SLaples 8uslness Lo 8uslness webslLe, SLaplesLlnk.com and eCommerce
offerlngs Lo cusLomers as parL of Lhe sales cycle
1ralned sales Leams on eCommerce offerlngs and new slLe enhancemenLs, as well as provlded ln-person
end-user Lralnlng for large cusLomers
rovlded lnslghLful lnpuL lnLo Lhe developmenL of Lhe fuLure releases of SLaplesLlnk
8ecommended enhancemenLs Lo Lhe slLe deslgn and led any plloL SLaplesLlnk enhancemenL programs
8eglonal recognlLlon aL Lhe SLaples Annual Sales Conference for ouLsLandlng work done on an exLenslve
lmplemenLaLlon and new acqulslLlon ln Lwo markeLs

7G/01:76 /930/55 30-3/0@B :75A78@B, ueere, Wl !uly 2004 - !uly 2003
Web ueslgn and ConLenL SpeclallsL
1echnlcally updaLed and vlsually redeslgned Lhe Clalms ueparLmenL lnLraneL slLe for enhanced usablllLy,
navlgaLlon and vlsual experlence
Lnsured Lhe Clalms ueparLmenL had up Lo daLe lnformaLlon avallable ln an easy Lo follow formaL,
lmprovlng cusLomer servlce and producLlvlLy
ldenLlfled procedural dlfferences and worked wlLh users Lo lmplemenL process lmprovemenLs
Crganlzed mulLlple publlshlng Lasks, daLabase updaLes, change documenLaLlon and user Lralnlng
lnLroduced Lhe appllcaLlon of unlversal language and conslsLency of presenLaLlon
Led a focus group Lo push for company-wlde conLlnulLy wlLhln Lhe Amerlcan Lxpress lnLraneL, whlch
lncluded a cosL-beneflL analysls
laclllLaLed Lralnlng Lo oLher company employees on baslc web developmenL skllls


7G/01:76 G/?1:78 5/:A01@B, Creen 8ay, Wl !une 2000 - !uly 2004
rogrammer/AnalysL
Lead Lechnlcal resource for Lhe developmenL and lmplemenLaLlon of new Lechnologles for a healLh
lnsurance quoLlng sysLem
ul deslgn skllls allowed for heavy lnvolvemenL wlLh page layouL and aesLheLlc deslgn (P1ML, CSS)
elemenLs of Lhe slLe wlLh cooperaLlon of Lhe markeLlng deparLmenL
Analyzed exlsLlng sysLems, converLed daLa, and creaLed Lechnlcal and funcLlonal documenLaLlon
Managed all new sysLem defecLs from end users and dlsLrlbuLed Lhem Lo developers
Crganlzed and performed nlghLly appllcaLlon mlgraLlons for all defecLs
8ecommended process lmprovemenLs for Lhe mlgraLlon, upgrade, and developmenL processes
Maln source of knowledge Lransfer for all areas of new appllcaLlon developmenL wlLh goals Lo Lraln oLher
developers for fuLure supporL


/?A:7@1-6 76? @071616H

Puman lacLors lnLernaLlonal
CerLlfled usablllLy AnalysL, 2008

ragmaLlc MarkeLlng
CerLlfled roducL Manager, 2008

SL. norberL College, ue ere, Wl
8achelor of Sclence, 2000
Ma[or: CompuLer lnformaLlon SysLems
Mlnor: 8uslness AdmlnlsLraLlon