AT A GLANCE

MOBILE STRATEGY IN UK MIDMARKET AND ENTERPRISE BUSINESSES

PRIORITISING MOBILE STRATEGIES

To what extent is supporting your organisations mobile strategy a priority within the technology department?

Enterprise organisations Medium-sized organisations

The majority of enterprise organisations describe mobile strategy as a high priority.

Not a priority 45% 50% 55%

A big priority 60%

Retail, distribution and transport (RD&T)

Other Commercial Manufacturing

Finance is the only sector where the majority of organisations feel that their mobile strategy is a Priority Financing

WHAT'S THE STRATEGY'S MAIN FOCUS?

Thinking of your organisations mobile strategy, who is most important?

MOBILE STRATEGY: EMPLOYEES

80%
8 out of 10 organisations have mobile strategies in place for their employees

MOBILE STRATEGY: CUSTOMERS

70%
....whilst 7 out of 10 have mobile strategies in place for their customers

Who is more important in regard to mobile strategy? Employees or Customers?

24%

24%

Enterprise organisations
39% 20%

Medium

Medium-sized organisations

Enterprise

40%

10%

Manufacturing
29% 19%

Manufacturing Other
22% 27%

Other Commercial

Financing
18% 36%

Financing

RD&T

RD&T

THE DEMANDS A MOBILE STRATEGY PLACES ON TECHNOLOGY DEPARTMENTS

Which of the following is your technology department experiencing as a result of your mobile strategy?

58%

Employees' use of mobile devices is proving a new challenge in regard to security

46%

We spend an increasing amount of time providing technical support to employees

33%

Increased demand of our network

25%

Increased spend on network

Demands vary by size of organisation

Medium-sized organisations

Enterprise organisations

Technology departments in enterprise organisations are more likely to experience increased network demand, face new data challenges and the need to spend more time on tech support for employees.

Demand & spend vary by sector but no link between them

RD&T

Manufacturing

RD&T, where network spend has increased, is the least likely to notice increased network demand. Manufacturing, the sector least likely to have increased spend on the network is the most likely to experience increased network demand.

Survey conducted in March 2013 by Vanson Bourne. Responses of 100 senior IT decision-makers in UK commercial enterprises (1000+ employees)