99 SECRETS

A Program Proposal by Fred Seibert and David P. Levin

How do you…

• Create a half hour of compelling, infinitely repeatable televsion

• Tell 99 stories of insider secrets
• Promote a popular show
• Generate high ratings on a fractional budget
• Hold viewers
• Build a new franchise
With 99 SECRETS: a fast-moving, action-packed, light-hearted half-hour designed to
keep viewers engaged with untold stories, insider secrets and “HOLY $#%@” moments
they’ve never seen before.
99 SECRETS is a PROVEN FORMULA (produced by Samantha Berger and Lisa
Versaci Papola) that has worked to promote The Fairly Oddparents on Nickelodeon – and
now can be used to promote all the other Nick franchise.
Developed by producers Fred Seibert and David P. Levin (who created MTV’s highly
rated, Emmy nominated UNCENSORED series and many other highly-rated, critically
praised entertainment series), 99 SECRETS is a NEW WAY to galvanize viewers and
re-energize enthusiasm for a well-known franchise.
Not just a behind-the-scenes program, not a documentary or a highlights show, not a
promo – 99 SECRETS is literally a PROGRAM-PROMO HYBRID… moving quickly,
driven by graphics, music and a compelling narrative that tells a story and compels the
viewer to ENGAGE WITH THE SHOW: Turn away for even a minute and you might
miss something.
And the beauty is that this show can actually SUBSTITUTE for the show it’s promoting -
as NEW CONTENT during a hiatus, effectively giving your audience an extra episode at
a fraction of the price. Fewer reruns mean higher ratings.
Thank you for your time.
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