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A moving target
How to fix a market position on a moving cloud? This is a strange question perhaps but also an interesting way of looking at the challenge facing CA Technologies. Kirsten Cox, Director of Product Marketing knew that the company needed to establish some real presence in the emerging cloud computing market an interesting and hot topic of conversation for IT buyers, sellers and commentators alike. How could CA Technologies significantly raise market awareness and visibility of its capabilities and secure a differentiated position in this rapidly growing, much discussed market space? >>>
Research Solution: Media Relations, Demand Generation Research Scope: 550 IT executives; 14 countries 1 | Vanson Bourne - CA Technologies Research Methodology: Telephone interviews
>>> The first answer was to conduct a comprehensive assessment of the levels of technology adoption, future intentions, and the perceived benefits and risks of European enterprises for cloud computing. This would effectively enable CA Technologies to create a map of the journey to the cloud made by businesses across Europe and within different business sectors, that CA Technologies could then discuss with its customers and prospects. However, this study also needed to help CA Technologies to say both something a little different about cloud computing and to say this to a large European marketplace.
We had some very good early conversations with Vanson Bourne and they were able to help direct us and advise us on the theme and objective of the research. We turned to them because of their experience and knowledge of their marketplace; they helped us work out what would be of interest and value and how we could differentiate our study. Early conversations with Vanson Bourne then turned into a project comprised of telephone interviews with over 500 IT directors and senior IT managers in large (1000-3000 employees) and very large enterprises (3000+ employees) across 14 countries in Europe.
Research Solution: Media Relations, Demand Generation Research Scope: 550 IT executives; 14 countries 2 | Vanson Bourne - CA Technologies Research Methodology: Telephone interviews
About CA Technologies
CA Technologies (NASDAQ: CA) is an IT management software and solutions company with expertise across all IT environments from mainframe and distributed, to virtual and cloud. CA Technologies manages and secures IT environments and enables customers to deliver more flexible IT services. CA Technologies innovative products and services provide the insight and control essential for IT organisations to power business agility. The majority of the Global Fortune 500 relies on CA Technologies to manage evolving IT ecosystems. For additional information, visit CA Technologies at www.ca.com
Research Solution: Media Relations, Demand Generation Research Scope: 550 IT executives; 14 countries 3 | Vanson Bourne - CA Technologies Research Methodology: Telephone interviews